If Felipe Dulzaides has his way, his art will make people question their everyday environments. Spark talks to him about his public art piece, “Double Take: A Billboard Project,” a collaboration with New Langton Arts consisting of eight billboards that were installed throughout San Francisco over the course of a year from December 1, 2004 to December 31, 2005.
Before the project began, Dulzaides and city developer David Prowler scouted locations from playgrounds to parking lots and photographing particular views or aspects of the site. Dulzaides then played with the scale of the images, turning them into giant billboards. The result is a head-turning mix of the ordinary and the unexpected.
Cuban-born visual and performing artist Felipe Dulzaides earned a B.F.A. in theater from Instituto Superior de Arte de la Havana and an MFA in new genres from the San Francisco Art Institute. His work has been exhibited locally at numerous venues including SFMOMA and the Yerba Buena Center for the Arts, and internationally at Centro Cultural de Españ:a in Cuba, and Buro Spors in Germany. He was a 2003 artist in residence at the Headlands Center for the Arts, a recipient of a 2002 Artadia Award and a 2001 Cintas Fellowship.