Pitting neighbors against one another isn’t always a bad thing...is it?
Hear the companion radio feature to this post on KQED’s The California Report.
“Keeping Up With the Joneses,” the 1920s-era comic strip that inspired the catch-phrase of the same name, is a classic reminder of the ridiculous lengths we sometimes go to just to impress our neighbors. The need to “keep up” has driven plenty of neighborhoods into frenzies of conspicuous consumption—fueling spending sprees on everything from pink socks and fur-lined miniskirts, to microwaves and McMansions. But can that same impulse really inspire a trend in “non-consumption?”
According to a growing body of research [PDF download] by environmental economists and behavioral psychologists, the answer is a resounding: Yes! Here are some of interesting nuggets to come out of that research. Continue reading War of Watts: Neighbors Compete for Lowest Energy Use

