Berkeley Passes Soda Tax; San Francisco Effort Fails
In Berkeley, Soda Tax Measure Is New Front in Social Activism
Election 2014: San Francisco, Berkeley Consider Soda Taxes
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You can follow her on Twitter: \u003ca title=\"https://twitter.com/laliferis\" href=\"https://twitter.com/laliferis\">@laliferis\u003c/a>","avatar":"https://secure.gravatar.com/avatar/86c339d5cdcb0dcd2b6cf5d7c3f5886b?s=600&d=blank&r=g","twitter":"laliferis","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"news","roles":["subscriber"]},{"site":"futureofyou","roles":["subscriber"]},{"site":"stateofhealth","roles":["subscriber"]},{"site":"science","roles":["subscriber"]},{"site":"food","roles":["contributor"]}],"headData":{"title":"Lisa Aliferis | KQED","description":null,"ogImgSrc":"https://secure.gravatar.com/avatar/86c339d5cdcb0dcd2b6cf5d7c3f5886b?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/86c339d5cdcb0dcd2b6cf5d7c3f5886b?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/lisaaliferis"},"state-of-health":{"type":"authors","id":"8344","meta":{"index":"authors_1591205172","id":"8344","found":true},"name":"State of Health","firstName":"State of Health","lastName":null,"slug":"state-of-health","email":"stateofhealth@kqed.org","display_author_email":false,"staff_mastheads":[],"title":null,"bio":null,"avatar":"https://secure.gravatar.com/avatar/66de4bf6d331fa7402bba1ffe8135e17?s=600&d=blank&r=g","twitter":null,"facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"arts","roles":["author"]},{"site":"stateofhealth","roles":["editor"]}],"headData":{"title":"State of Health | KQED","description":null,"ogImgSrc":"https://secure.gravatar.com/avatar/66de4bf6d331fa7402bba1ffe8135e17?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/66de4bf6d331fa7402bba1ffe8135e17?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/state-of-health"}},"breakingNewsReducer":{},"campaignFinanceReducer":{},"firebase":{"requesting":{},"requested":{},"timestamps":{},"data":{},"ordered":{},"auth":{"isLoaded":false,"isEmpty":true},"authError":null,"profile":{"isLoaded":false,"isEmpty":true},"listeners":{"byId":{},"allIds":[]},"isInitializing":false,"errors":[]},"navBarReducer":{"navBarId":"home","fullView":true,"showPlayer":false},"navMenuReducer":{"menus":[{"key":"menu1","items":[{"name":"News","link":"/","type":"title"},{"name":"Politics","link":"/politics"},{"name":"Science","link":"/science"},{"name":"Education","link":"/educationnews"},{"name":"Housing","link":"/housing"},{"name":"Immigration","link":"/immigration"},{"name":"Criminal Justice","link":"/criminaljustice"},{"name":"Silicon Valley","link":"/siliconvalley"},{"name":"Forum","link":"/forum"},{"name":"The California Report","link":"/californiareport"}]},{"key":"menu2","items":[{"name":"Arts & Culture","link":"/arts","type":"title"},{"name":"Critics’ Picks","link":"/thedolist"},{"name":"Cultural Commentary","link":"/artscommentary"},{"name":"Food & Drink","link":"/food"},{"name":"Bay Area Hip-Hop","link":"/bayareahiphop"},{"name":"Rebel Girls","link":"/rebelgirls"},{"name":"Arts Video","link":"/artsvideos"}]},{"key":"menu3","items":[{"name":"Podcasts","link":"/podcasts","type":"title"},{"name":"Bay Curious","link":"/podcasts/baycurious"},{"name":"Rightnowish","link":"/podcasts/rightnowish"},{"name":"The Bay","link":"/podcasts/thebay"},{"name":"On Our Watch","link":"/podcasts/onourwatch"},{"name":"Mindshift","link":"/podcasts/mindshift"},{"name":"Consider This","link":"/podcasts/considerthis"},{"name":"Political Breakdown","link":"/podcasts/politicalbreakdown"}]},{"key":"menu4","items":[{"name":"Live Radio","link":"/radio","type":"title"},{"name":"TV","link":"/tv","type":"title"},{"name":"Events","link":"/events","type":"title"},{"name":"For Educators","link":"/education","type":"title"},{"name":"Support KQED","link":"/support","type":"title"},{"name":"About","link":"/about","type":"title"},{"name":"Help Center","link":"https://kqed-helpcenter.kqed.org/s","type":"title"}]}]},"pagesReducer":{},"postsReducer":{"stream_live":{"type":"live","id":"stream_live","audioUrl":"https://streams.kqed.org/kqedradio","title":"Live Stream","excerpt":"Live Stream information currently unavailable.","link":"/radio","featImg":"","label":{"name":"KQED Live","link":"/"}},"stream_kqedNewscast":{"type":"posts","id":"stream_kqedNewscast","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/newscast.mp3?_=1","title":"KQED Newscast","featImg":"","label":{"name":"88.5 FM","link":"/"}},"stateofhealth_22328":{"type":"posts","id":"stateofhealth_22328","meta":{"index":"posts_1591205157","site":"stateofhealth","id":"22328","score":null,"sort":[1415113259000]},"guestAuthors":[],"slug":"will-berkeley-and-san-francisco-soda-tax-measures-set-precedent","title":"Berkeley Passes Soda Tax; San Francisco Effort Fails","publishDate":1415113259,"format":"aside","headTitle":"State of Health | KQED News","labelTerm":{"site":"stateofhealth"},"content":"\u003cfigure id=\"attachment_22337\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-e1415059485967.jpg\">\u003cimg class=\"size-large wp-image-22337\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-640x495.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"495\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Update: 2:30am 11/5/2014\u003c/strong>\u003c/p>\n\u003cp>Voters in Berkeley have passed the nation's first soda tax with a resounding 75 percent of the vote. More than 30 cities and states across the country have attempted such a tax, but have failed, at least in part because of big spending by the soda industry to defeat these measures.\u003c/p>\n\u003cp>But across the bay in San Francisco, a similar proposal failed to get the two-thirds supermajority it needed.\u003c/p>\n\u003cp>Berkeley's Measure D needed only a simple majority to pass. It will levy a penny-per-ounce tax on \u003ca title=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" href=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" target=\"_blank\">most sugar-sweetened beverages\u003c/a> and is estimated to raise more than a million dollars per year. Proceeds will go to the general fund; Measure D calls for the creation of a health panel to advise Berkeley's City Council on appropriate health programs to receive funding.\u003c!--more-->\u003c/p>\n\u003cp>Campaign co-chair Josh Daniels called Berkeley's win a tipping point. \"I think you will now see many, many other cities and communities around the country looking at this as a genuine public policy to address the diabetes and obesity crisis that we face,\" he said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>While the San Francisco proposition did not pass, supporters there declared a victory of their own: more than half the voters approved the tax despite millions spent by the American Beverage Association to defeat it. \"So the fact that we were able to overcome $10 million dollars,\" said Proposition E co-author Supervisor Scott Wiener, \"and it looks like a majority of San Franciscans -- despite that $10 million -- will vote 'yes,' is pretty extraordinary.\"\u003c/p>\n\u003cp>Roger Salazar, a spokesman for both opposition campaigns, funded primarily by the beverage association, called Berkeley \"an anomaly\" and said that to expect to pass such a tax elsewhere in California was \"foolhardy.\"\u003c/p>\n\u003cp>Advocates are convinced he's wrong. Harold Goldstein is executive director with the California Center for Public Health Advocacy, and called the measure's passage \"remarkable.\"\u003c/p>\n\u003cp>\"What we learned here in Berkeley,\" he said, \"is that when voters learn the truth about sugary beverages, when they learn that they are one of the central causes of the growing diabetes epidemic, they want to tax it, they want to regulate these products.\"\u003c/p>\n\u003cp>Indeed, sugar-sweetened beverages are the primary source of added sugar in the American diet, and that added sugar is linked to increasing rates of diabetes.\u003c/p>\n\u003cp>Berkeley has a history of being first to a new cause that's later embraced more broadly, said Lori Dorfman, executive director for the Berkeley Media Studies Group. She noted that Berkeley was the first city to pass a clean indoor air ordinance. \"In the mid-70's, Berkeley made the first 'curb cut,' and now people in wheelchairs all over the country are not trapped in their homes any more.\"\u003c/p>\n\u003cp>Mexico enacted a soda tax earlier this year on January 1, and by summer, consumption had dropped 10 percent.\u003c/p>\n\u003cp>Kelly Brownell, dean of Duke University's school of public policy \u003ca title=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" href=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" target=\"_blank\">first proposed a soda tax\u003c/a> in the early 1990's. He called the votes in both Berkeley and San Francisco \"historic\" and, like other advocates, predicted other cities will soon follow suit, despite what soda companies might say publicly.\u003c/p>\n\u003cp>\"My guess is that inside their boardrooms, they know very well these taxes are the beginning of the future,\" he said. \"This is a wave starting to crest.\"\u003c/p>\n\u003cp>Brownell said that half the costs of diabetes and obesity are born by taxpayers, through the government health insurance programs Medicare and Medicaid. Those public costs \"justify the government getting involved, just like tobacco taxes,\" he said.\u003c/p>\n\u003cp>\u003cstrong>Update: 12:25am 11/5\u003c/strong>\u003c/p>\n\u003cp>With 80 percent of precincts reported, Berkeley's Measure D has 75 percent \"yes\" to 25 percent \"no\" votes. It needs a simple majority to pass.\u003c/p>\n\u003cp>In San Francisco, 100 percent of precincts are now reporting. Proposition E needed a two-thirds supermajority to pass. It received 54.5 percent \"yes\" to 45.5 percent \"no.\"\u003c/p>\n\u003cp>\u003cstrong>Original Post:\u003c/strong>\u003c/p>\n\u003cp>Many have tried, but none has yet succeeded.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Would 'send shudders through the soft drink industry.' \u003c/aside>\n\u003cp>Tuesday, voters in San Francisco or Berkeley will decide whether to impose a tax on sugar-sweetened beverages, the so-called soda tax. Similar attempts have failed more than two dozen times nationwide, including in the California cities of Richmond and El Monte in 2012 and in Telluride, Colorado, last year.\u003c/p>\n\u003cp>Sugar-sweetened beverages account for \u003ca title=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" href=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" target=\"_blank\">one-third of the added sugar \u003c/a>in the average American's diet, and advocates say that increasing consumption of sugar is driving up rates of Type 2 diabetes, heart disease and other health ills.\u003c/p>\n\u003cp>Opponents insist that the tax would disproportionately hurt people who are low income and that taxing people for what they choose to eat or drink is just bad policy.\u003c/p>\n\u003cp>And the opponents are spending big to drive those messages home. The \"no\" campaigns in both cities are funded largely by the American Beverage Association, which has spent more than a whopping $11 million to defeat the two measures -- $9 million in San Francisco and more than $2 million in Berkeley. Proponents have spent a mere fraction of those amounts. The biggest donor by far to either campaign is former New York City mayor Michael Bloomberg, who gave more than $600,000 and \u003ca title=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" href=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" target=\"_blank\">funded a TV ad \u003c/a>that aired during the World Series.\u003c/p>\n\u003cp>[contextly_sidebar id=\"KVgksnAHQh4qGNYQaT88s4v51T0kBbxe\"]\u003c/p>\n\u003cp>San Francisco's Proposition E would levy a 2-cents-an-ounce tax, raising the price of a can of soda by 24 cents and a 12-pack almost $3. The revenue, estimated at $35 million to $54 million, is earmarked to be spent specifically on nutrition and physical activity programs. Because the tax is earmarked, it requires a two-thirds majority to pass.\u003c/p>\n\u003cp>That two-thirds majority is \"a very high hurdle,\" says Michael Jacobsen, executive director of the Washington, DC-based Center for Science in the Public Interest, but \"if San Francisco gets even 50 percent of the vote, that would be quite remarkable, and I think would send shudders through the soft drink industry.\"\u003c/p>\n\u003cp>Meanwhile, Berkeley's tax is 1-cent-an-ounce. The measure would raise more than $1 million, but the funds would go into the city's general fund -- which means it needs only a simple majority to pass.\u003c/p>\n\u003cp>Roger Salazar, spokesman for both anti-tax campaigns,\u003ca title=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" href=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" target=\"_blank\"> admits the race is tight\u003c/a>, but insists that Berkeley is no bellwether for the rest of the country.\u003c/p>\n\u003cp>Jacobsen disagrees. While Berkeley is a very progressive community, if the tax passes, \"it's a population accepting and taxing itself,\" he said. \"I think that will be an encouragement to other progressive cities and states. You can imagine Vermont, Madison, maybe Boston, thinking 'well, if they can do it in Berkeley, maybe we can do it here.'\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Mexico enacted a similar tax on January 1, and consumption of sugar-sweetened beverages dropped 10 percent by the summer.\u003c/p>\n\n","blocks":[],"excerpt":"The American Beverage Association has spent $11 million to defeat the two measures.","status":"publish","parent":0,"modified":1475177671,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":33,"wordCount":1164},"headData":{"title":"Berkeley Passes Soda Tax; San Francisco Effort Fails | KQED","description":"The American Beverage Association has spent $11 million to defeat the two measures.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"22328 http://blogs.kqed.org/stateofhealth/?p=22328","disqusUrl":"https://ww2.kqed.org/stateofhealth/2014/11/04/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent/","disqusTitle":"Berkeley Passes Soda Tax; San Francisco Effort Fails","path":"/stateofhealth/22328/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_22337\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-e1415059485967.jpg\">\u003cimg class=\"size-large wp-image-22337\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-640x495.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"495\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Update: 2:30am 11/5/2014\u003c/strong>\u003c/p>\n\u003cp>Voters in Berkeley have passed the nation's first soda tax with a resounding 75 percent of the vote. More than 30 cities and states across the country have attempted such a tax, but have failed, at least in part because of big spending by the soda industry to defeat these measures.\u003c/p>\n\u003cp>But across the bay in San Francisco, a similar proposal failed to get the two-thirds supermajority it needed.\u003c/p>\n\u003cp>Berkeley's Measure D needed only a simple majority to pass. It will levy a penny-per-ounce tax on \u003ca title=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" href=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" target=\"_blank\">most sugar-sweetened beverages\u003c/a> and is estimated to raise more than a million dollars per year. Proceeds will go to the general fund; Measure D calls for the creation of a health panel to advise Berkeley's City Council on appropriate health programs to receive funding.\u003c!--more-->\u003c/p>\n\u003cp>Campaign co-chair Josh Daniels called Berkeley's win a tipping point. \"I think you will now see many, many other cities and communities around the country looking at this as a genuine public policy to address the diabetes and obesity crisis that we face,\" he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>While the San Francisco proposition did not pass, supporters there declared a victory of their own: more than half the voters approved the tax despite millions spent by the American Beverage Association to defeat it. \"So the fact that we were able to overcome $10 million dollars,\" said Proposition E co-author Supervisor Scott Wiener, \"and it looks like a majority of San Franciscans -- despite that $10 million -- will vote 'yes,' is pretty extraordinary.\"\u003c/p>\n\u003cp>Roger Salazar, a spokesman for both opposition campaigns, funded primarily by the beverage association, called Berkeley \"an anomaly\" and said that to expect to pass such a tax elsewhere in California was \"foolhardy.\"\u003c/p>\n\u003cp>Advocates are convinced he's wrong. Harold Goldstein is executive director with the California Center for Public Health Advocacy, and called the measure's passage \"remarkable.\"\u003c/p>\n\u003cp>\"What we learned here in Berkeley,\" he said, \"is that when voters learn the truth about sugary beverages, when they learn that they are one of the central causes of the growing diabetes epidemic, they want to tax it, they want to regulate these products.\"\u003c/p>\n\u003cp>Indeed, sugar-sweetened beverages are the primary source of added sugar in the American diet, and that added sugar is linked to increasing rates of diabetes.\u003c/p>\n\u003cp>Berkeley has a history of being first to a new cause that's later embraced more broadly, said Lori Dorfman, executive director for the Berkeley Media Studies Group. She noted that Berkeley was the first city to pass a clean indoor air ordinance. \"In the mid-70's, Berkeley made the first 'curb cut,' and now people in wheelchairs all over the country are not trapped in their homes any more.\"\u003c/p>\n\u003cp>Mexico enacted a soda tax earlier this year on January 1, and by summer, consumption had dropped 10 percent.\u003c/p>\n\u003cp>Kelly Brownell, dean of Duke University's school of public policy \u003ca title=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" href=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" target=\"_blank\">first proposed a soda tax\u003c/a> in the early 1990's. He called the votes in both Berkeley and San Francisco \"historic\" and, like other advocates, predicted other cities will soon follow suit, despite what soda companies might say publicly.\u003c/p>\n\u003cp>\"My guess is that inside their boardrooms, they know very well these taxes are the beginning of the future,\" he said. \"This is a wave starting to crest.\"\u003c/p>\n\u003cp>Brownell said that half the costs of diabetes and obesity are born by taxpayers, through the government health insurance programs Medicare and Medicaid. Those public costs \"justify the government getting involved, just like tobacco taxes,\" he said.\u003c/p>\n\u003cp>\u003cstrong>Update: 12:25am 11/5\u003c/strong>\u003c/p>\n\u003cp>With 80 percent of precincts reported, Berkeley's Measure D has 75 percent \"yes\" to 25 percent \"no\" votes. It needs a simple majority to pass.\u003c/p>\n\u003cp>In San Francisco, 100 percent of precincts are now reporting. Proposition E needed a two-thirds supermajority to pass. It received 54.5 percent \"yes\" to 45.5 percent \"no.\"\u003c/p>\n\u003cp>\u003cstrong>Original Post:\u003c/strong>\u003c/p>\n\u003cp>Many have tried, but none has yet succeeded.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Would 'send shudders through the soft drink industry.' \u003c/aside>\n\u003cp>Tuesday, voters in San Francisco or Berkeley will decide whether to impose a tax on sugar-sweetened beverages, the so-called soda tax. Similar attempts have failed more than two dozen times nationwide, including in the California cities of Richmond and El Monte in 2012 and in Telluride, Colorado, last year.\u003c/p>\n\u003cp>Sugar-sweetened beverages account for \u003ca title=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" href=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" target=\"_blank\">one-third of the added sugar \u003c/a>in the average American's diet, and advocates say that increasing consumption of sugar is driving up rates of Type 2 diabetes, heart disease and other health ills.\u003c/p>\n\u003cp>Opponents insist that the tax would disproportionately hurt people who are low income and that taxing people for what they choose to eat or drink is just bad policy.\u003c/p>\n\u003cp>And the opponents are spending big to drive those messages home. The \"no\" campaigns in both cities are funded largely by the American Beverage Association, which has spent more than a whopping $11 million to defeat the two measures -- $9 million in San Francisco and more than $2 million in Berkeley. Proponents have spent a mere fraction of those amounts. The biggest donor by far to either campaign is former New York City mayor Michael Bloomberg, who gave more than $600,000 and \u003ca title=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" href=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" target=\"_blank\">funded a TV ad \u003c/a>that aired during the World Series.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003cp>San Francisco's Proposition E would levy a 2-cents-an-ounce tax, raising the price of a can of soda by 24 cents and a 12-pack almost $3. The revenue, estimated at $35 million to $54 million, is earmarked to be spent specifically on nutrition and physical activity programs. Because the tax is earmarked, it requires a two-thirds majority to pass.\u003c/p>\n\u003cp>That two-thirds majority is \"a very high hurdle,\" says Michael Jacobsen, executive director of the Washington, DC-based Center for Science in the Public Interest, but \"if San Francisco gets even 50 percent of the vote, that would be quite remarkable, and I think would send shudders through the soft drink industry.\"\u003c/p>\n\u003cp>Meanwhile, Berkeley's tax is 1-cent-an-ounce. The measure would raise more than $1 million, but the funds would go into the city's general fund -- which means it needs only a simple majority to pass.\u003c/p>\n\u003cp>Roger Salazar, spokesman for both anti-tax campaigns,\u003ca title=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" href=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" target=\"_blank\"> admits the race is tight\u003c/a>, but insists that Berkeley is no bellwether for the rest of the country.\u003c/p>\n\u003cp>Jacobsen disagrees. While Berkeley is a very progressive community, if the tax passes, \"it's a population accepting and taxing itself,\" he said. \"I think that will be an encouragement to other progressive cities and states. You can imagine Vermont, Madison, maybe Boston, thinking 'well, if they can do it in Berkeley, maybe we can do it here.'\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Mexico enacted a similar tax on January 1, and consumption of sugar-sweetened beverages dropped 10 percent by the summer.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/stateofhealth/22328/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent","authors":["240"],"categories":["stateofhealth_11","stateofhealth_14","stateofhealth_2746"],"tags":["stateofhealth_2925","stateofhealth_859","stateofhealth_75"],"featImg":"stateofhealth_22337","label":"stateofhealth"},"stateofhealth_22116":{"type":"posts","id":"stateofhealth_22116","meta":{"index":"posts_1591205157","site":"stateofhealth","id":"22116","score":null,"sort":[1413826764000]},"guestAuthors":[],"slug":"in-berkeley-soda-tax-measure-is-new-front-in-social-activism","title":"In Berkeley, Soda Tax Measure Is New Front in Social Activism","publishDate":1413826764,"format":"aside","headTitle":"State of Health | KQED News","labelTerm":{"site":"stateofhealth"},"content":"\u003cfigure id=\"attachment_22123\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/10/Screen-Shot-2014-10-20-at-10.36.01-AM-e1413826601647.png\">\u003cimg class=\"size-large wp-image-22123\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/10/Screen-Shot-2014-10-20-at-10.36.01-AM-640x417.png\" alt=\"Mario Savio stands on top of police car in front of Sproul Hall on Oct 1. 1964. (Courtesy of UC Berkeley, The Bancroft Library).\" width=\"640\" height=\"417\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Mario Savio stands on top of police car in front of UC Berkeley's Sproul Hall on Oct 1. 1964. The protest is considered the birth of the Free Speech Movement. (Courtesy of UC Berkeley, The Bancroft Library).\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By Erika Kelly\u003c/strong>\u003c/p>\n\u003cp>Berkeley, the originator of movements ranging from Free Speech to Healthy Eating has a new cause: taking on the soft drink industry. On November 4th, the city's voters will decide whether to tax sodas and other sugar-sweetened beverages.\u003c/p>\n\u003caside class=\"pullquote alignleft\">'My entire family has been a part of activism around Berkeley.'\u003cbr> -- Dr. Vicki Alexander\u003c/aside>\n\u003cp>No such tax has ever passed anywhere in the nation.\u003c/p>\n\u003cp>The effort is bringing out progressives in Berkeley who have lobbied for social change for decades. Berkeley city leaders and health advocates have joined a coalition to support the measure, in hopes of igniting a nationwide fight against soda consumption. Meanwhile, the beverage industry is spending big to defeat the measure.\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>A History of Activism\u003c/strong>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The supporters of Measure D see it as the next chapter in Berkeley’s history of social activism. Dr. Vicki Alexander has been working on public health and other social issues in this community for half a century.\u003c/p>\n\u003cp>“My entire family has been a part of activism around Berkeley,\" says Alexander. \"The Free Speech Movement the Free Mandela Movement -- just one after another after another -- we were involved.\"\u003c/p>\n\u003cp>Alexander was there 50 years ago at UC Berkeley confrontation at Sproul Hall between students and the administration -- a confrontation credited with launching the Free Speech Movement. Berkeley also helped launch an effort toward healthy eating, led by Alice Waters and Berkeley's schoolyard gardens.\u003c/p>\n\u003cp>Two years ago, funding cuts threatened some of those gardens, and the seed was planted for the beverage tax, says Alexander.\u003c/p>\n\u003cp>“The parents of the kids who benefited from the gardens in the schools,\" Alexander says, \"and people in the community who benefited from the gardens started [asking], 'How can we have a source of funding that's ongoing?'”\u003c/p>\n\u003cp>\u003cstrong>Building A Coalition\u003c/strong>\u003c/p>\n\u003cp>They knew they were taking on a tough opponent -- the beverage industry. Beverage taxes have been tried in 30 cities and states. They've all failed.\u003c/p>\n\u003cp>The opposition often successfully argues that this kind of tax would hurt low-income minority communities. So early on Berkeley activists began building a \u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\">coalition that included African-Americans and Latinos\u003c/a>.\u003c/p>\n\u003cp>[soundcloud url=\"https://api.soundcloud.com/tracks/173030570\" params=\"color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false\" width=\"100%\" height=\"166\" iframe=\"true\" /]\u003c/p>\n\u003cp>Carol McGruder works with the Berkeley chapter of the NAACP. She says she's involved as part of her focus on health in the African-American community. She says she was \"very disappointed\" when New York City's local NAACP sided against the ban on large servings of soda that was proposed there.\u003c/p>\n\u003cp>“And in Richmond I know that big soda hired a lot of people from the community, from minority groups, to do telephone polling against it,“ McGruder says.\u003c/p>\n\u003cp>The Berkeley pro-tax campaign is also tapping into a broad network of\u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\"> community groups\u003c/a>. Take the Ecology Center. It's been around for more than 40 years, and is known for pioneering Berkeley's curbside recycling program.\u003c/p>\n\u003cp>The Ecology Center marshaled resources including campaign foot soldiers like 22-year-old Kad Smith, who works on nutrition programs for the center. He’s spending weekends canvassing, and his evenings phone banking.\u003c/p>\n\u003cp>“Our message is that there is an overwhelming and urgent health crisis in our community,” says Smith. \"We see those disparities especially in south and west Berkeley, which is a low-income community, which is also populated by a lot of people of color. It’s an overwhelming health crisis with obesity, diabetes.”\u003c/p>\n\u003cp>The \"yes\" campaign is also drawing support from outside the community. Former New York City Mayor Michael Bloomberg, who tried and failed to put a cap on the size of sodas sold in that city, recently donated $85,000 to the Berkeley effort.\u003c/p>\n\u003cp>\u003cstrong>Big Money From a Big Opponent\u003c/strong>\u003c/p>\n\u003cp>Drive around Berkeley and you will see bright red “Yes on D” signs blooming in yard after yard, suggesting the measure's success is at hand. But the beverage industry is very good at fighting this fight, very good at sowing doubt about the benefits of this kind of tax. So far they've \u003ca title=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" href=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" target=\"_blank\">spent more than $1.6 million dollars\u003c/a> in Berkeley.\u003c/p>\n\u003cp>At the Ashby BART station, it’s easy to see where some of that money is going. There are signs everywhere that say, “Measure D is not what is seems.” A bunch of them have a big piece of glossy fruit that on the outside looks like an apple and on the inside looks like an orange. The tagline says, “On November 4th, vote no on Measure D.”\u003c/p>\n\u003cp>[contextly_sidebar id=\"UB8RkOYJaiQH1WslpAfI0RKMkE32mdwG\"]\u003c/p>\n\u003cp>Katie Merrill is a democratic political strategist based in Berkeley. She says the beverage industry's tactics work. It’s easier to kill this kind of measure than to pass it.\u003c/p>\n\u003cp>“You're hearing the measure is flawed, it won't do what it says it will; the money won't be spent in the way that the proponents say it will.” says Merrill.\u003c/p>\n\u003cp>The beverage industry argues there's no guarantee the tax income will support school gardens or other health programs. Instead it will end up in Berkeley's general fund, where it could be used to pay for anything.\u003c/p>\n\u003cp>Campaign spokesman Roger Salazar says the anti-tax support is coming from some unions and small businesses.\u003c/p>\n\u003cp>Joshua Kemper owns one of those small businesses, Smokey J’s BBQ on Shattuck Avenue. Campaign fliers for No on D cover the tables in his small restaurant. He says the tax could hurt his business.\u003c/p>\n\u003cp>“It would be passed onto the people that buy stuff here,\" Kemper says. \"That’s increasing the cost of the overall food. They’re spending more money when they come here, but I don’t see any of that.”\u003c/p>\n\u003cp>To get their message out, \u003ca title=\"http://noberkeleybeveragetax.com\" href=\"http://noberkeleybeveragetax.com\" target=\"_blank\">the no campaign\u003c/a> is also paying teams of young people, some from as far away as Hayward, who are going door to door, every day until the election. They're articulate and very persuasive. Salazar says they're relying on that kind of street outreach.\u003c/p>\n\u003cp>“They go out, share the information that we have,” says Salazar. “Encourage them to read the initiative for themselves.”\u003c/p>\n\u003cp>\u003cstrong>Is Big Soda The Next Big Tobacco?\u003c/strong>\u003c/p>\n\u003cp>“Berkeley vs. Big Soda” is the official tag line of the Yes on D campaign. The slogan is featured on their t-shirts, their yard signs, and is even the \u003ca title=\"http://www.berkeleyvsbigsoda.com\" href=\"http://www.berkeleyvsbigsoda.com\" target=\"_blank\">campaign's website URL\u003c/a>. Proponents argue that there are parallels between the soda industry and tobacco companies.\u003c/p>\n\u003cp>The Yes on D campaign even hosted a forum called “Is Soda The New Tobacco,” featuring Stan Glantz, a UCSF professor of medicine who has long fought for public health policies, including tobacco taxes to reduce smoking.\u003c/p>\n\u003cp>Political strategist Katie Merrill says those who think they can take on the soda industry should consider it a long haul.\u003c/p>\n\u003cp>“The soda industry is not the tobacco industry, it's not the oil industry,” says Merrill. “People haven't spent 30 years in high visibility battles against the soda industry”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Still, it's just that kind of battle that Berkeley activists say they're known for.\u003c/p>\n\n","blocks":[],"excerpt":"Proponents have built a coalition; the beverage industry is fighting back hard. ","status":"publish","parent":0,"modified":1475177716,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":40,"wordCount":1275},"headData":{"title":"In Berkeley, Soda Tax Measure Is New Front in Social Activism | KQED","description":"Proponents have built a coalition; the beverage industry is fighting back hard. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"22116 http://blogs.kqed.org/stateofhealth/?p=22116","disqusUrl":"https://ww2.kqed.org/stateofhealth/2014/10/20/in-berkeley-soda-tax-measure-is-new-front-in-social-activism/","disqusTitle":"In Berkeley, Soda Tax Measure Is New Front in Social Activism","path":"/stateofhealth/22116/in-berkeley-soda-tax-measure-is-new-front-in-social-activism","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_22123\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/10/Screen-Shot-2014-10-20-at-10.36.01-AM-e1413826601647.png\">\u003cimg class=\"size-large wp-image-22123\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/10/Screen-Shot-2014-10-20-at-10.36.01-AM-640x417.png\" alt=\"Mario Savio stands on top of police car in front of Sproul Hall on Oct 1. 1964. (Courtesy of UC Berkeley, The Bancroft Library).\" width=\"640\" height=\"417\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Mario Savio stands on top of police car in front of UC Berkeley's Sproul Hall on Oct 1. 1964. The protest is considered the birth of the Free Speech Movement. (Courtesy of UC Berkeley, The Bancroft Library).\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By Erika Kelly\u003c/strong>\u003c/p>\n\u003cp>Berkeley, the originator of movements ranging from Free Speech to Healthy Eating has a new cause: taking on the soft drink industry. On November 4th, the city's voters will decide whether to tax sodas and other sugar-sweetened beverages.\u003c/p>\n\u003caside class=\"pullquote alignleft\">'My entire family has been a part of activism around Berkeley.'\u003cbr> -- Dr. Vicki Alexander\u003c/aside>\n\u003cp>No such tax has ever passed anywhere in the nation.\u003c/p>\n\u003cp>The effort is bringing out progressives in Berkeley who have lobbied for social change for decades. Berkeley city leaders and health advocates have joined a coalition to support the measure, in hopes of igniting a nationwide fight against soda consumption. Meanwhile, the beverage industry is spending big to defeat the measure.\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>A History of Activism\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The supporters of Measure D see it as the next chapter in Berkeley’s history of social activism. Dr. Vicki Alexander has been working on public health and other social issues in this community for half a century.\u003c/p>\n\u003cp>“My entire family has been a part of activism around Berkeley,\" says Alexander. \"The Free Speech Movement the Free Mandela Movement -- just one after another after another -- we were involved.\"\u003c/p>\n\u003cp>Alexander was there 50 years ago at UC Berkeley confrontation at Sproul Hall between students and the administration -- a confrontation credited with launching the Free Speech Movement. Berkeley also helped launch an effort toward healthy eating, led by Alice Waters and Berkeley's schoolyard gardens.\u003c/p>\n\u003cp>Two years ago, funding cuts threatened some of those gardens, and the seed was planted for the beverage tax, says Alexander.\u003c/p>\n\u003cp>“The parents of the kids who benefited from the gardens in the schools,\" Alexander says, \"and people in the community who benefited from the gardens started [asking], 'How can we have a source of funding that's ongoing?'”\u003c/p>\n\u003cp>\u003cstrong>Building A Coalition\u003c/strong>\u003c/p>\n\u003cp>They knew they were taking on a tough opponent -- the beverage industry. Beverage taxes have been tried in 30 cities and states. They've all failed.\u003c/p>\n\u003cp>The opposition often successfully argues that this kind of tax would hurt low-income minority communities. So early on Berkeley activists began building a \u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\">coalition that included African-Americans and Latinos\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe width='100%' height='166'\n scrolling='no' frameborder='no'\n src='https://w.soundcloud.com/player/?url=https://api.soundcloud.com/tracks/173030570&visual=true&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false'\n title='https://api.soundcloud.com/tracks/173030570'>\n \u003c/iframe>\n \u003c/div>\u003c/p>\u003cp>\u003c/p>\n\u003cp>Carol McGruder works with the Berkeley chapter of the NAACP. She says she's involved as part of her focus on health in the African-American community. She says she was \"very disappointed\" when New York City's local NAACP sided against the ban on large servings of soda that was proposed there.\u003c/p>\n\u003cp>“And in Richmond I know that big soda hired a lot of people from the community, from minority groups, to do telephone polling against it,“ McGruder says.\u003c/p>\n\u003cp>The Berkeley pro-tax campaign is also tapping into a broad network of\u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\"> community groups\u003c/a>. Take the Ecology Center. It's been around for more than 40 years, and is known for pioneering Berkeley's curbside recycling program.\u003c/p>\n\u003cp>The Ecology Center marshaled resources including campaign foot soldiers like 22-year-old Kad Smith, who works on nutrition programs for the center. He’s spending weekends canvassing, and his evenings phone banking.\u003c/p>\n\u003cp>“Our message is that there is an overwhelming and urgent health crisis in our community,” says Smith. \"We see those disparities especially in south and west Berkeley, which is a low-income community, which is also populated by a lot of people of color. It’s an overwhelming health crisis with obesity, diabetes.”\u003c/p>\n\u003cp>The \"yes\" campaign is also drawing support from outside the community. Former New York City Mayor Michael Bloomberg, who tried and failed to put a cap on the size of sodas sold in that city, recently donated $85,000 to the Berkeley effort.\u003c/p>\n\u003cp>\u003cstrong>Big Money From a Big Opponent\u003c/strong>\u003c/p>\n\u003cp>Drive around Berkeley and you will see bright red “Yes on D” signs blooming in yard after yard, suggesting the measure's success is at hand. But the beverage industry is very good at fighting this fight, very good at sowing doubt about the benefits of this kind of tax. So far they've \u003ca title=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" href=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" target=\"_blank\">spent more than $1.6 million dollars\u003c/a> in Berkeley.\u003c/p>\n\u003cp>At the Ashby BART station, it’s easy to see where some of that money is going. There are signs everywhere that say, “Measure D is not what is seems.” A bunch of them have a big piece of glossy fruit that on the outside looks like an apple and on the inside looks like an orange. The tagline says, “On November 4th, vote no on Measure D.”\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003cp>Katie Merrill is a democratic political strategist based in Berkeley. She says the beverage industry's tactics work. It’s easier to kill this kind of measure than to pass it.\u003c/p>\n\u003cp>“You're hearing the measure is flawed, it won't do what it says it will; the money won't be spent in the way that the proponents say it will.” says Merrill.\u003c/p>\n\u003cp>The beverage industry argues there's no guarantee the tax income will support school gardens or other health programs. Instead it will end up in Berkeley's general fund, where it could be used to pay for anything.\u003c/p>\n\u003cp>Campaign spokesman Roger Salazar says the anti-tax support is coming from some unions and small businesses.\u003c/p>\n\u003cp>Joshua Kemper owns one of those small businesses, Smokey J’s BBQ on Shattuck Avenue. Campaign fliers for No on D cover the tables in his small restaurant. He says the tax could hurt his business.\u003c/p>\n\u003cp>“It would be passed onto the people that buy stuff here,\" Kemper says. \"That’s increasing the cost of the overall food. They’re spending more money when they come here, but I don’t see any of that.”\u003c/p>\n\u003cp>To get their message out, \u003ca title=\"http://noberkeleybeveragetax.com\" href=\"http://noberkeleybeveragetax.com\" target=\"_blank\">the no campaign\u003c/a> is also paying teams of young people, some from as far away as Hayward, who are going door to door, every day until the election. They're articulate and very persuasive. Salazar says they're relying on that kind of street outreach.\u003c/p>\n\u003cp>“They go out, share the information that we have,” says Salazar. “Encourage them to read the initiative for themselves.”\u003c/p>\n\u003cp>\u003cstrong>Is Big Soda The Next Big Tobacco?\u003c/strong>\u003c/p>\n\u003cp>“Berkeley vs. Big Soda” is the official tag line of the Yes on D campaign. The slogan is featured on their t-shirts, their yard signs, and is even the \u003ca title=\"http://www.berkeleyvsbigsoda.com\" href=\"http://www.berkeleyvsbigsoda.com\" target=\"_blank\">campaign's website URL\u003c/a>. Proponents argue that there are parallels between the soda industry and tobacco companies.\u003c/p>\n\u003cp>The Yes on D campaign even hosted a forum called “Is Soda The New Tobacco,” featuring Stan Glantz, a UCSF professor of medicine who has long fought for public health policies, including tobacco taxes to reduce smoking.\u003c/p>\n\u003cp>Political strategist Katie Merrill says those who think they can take on the soda industry should consider it a long haul.\u003c/p>\n\u003cp>“The soda industry is not the tobacco industry, it's not the oil industry,” says Merrill. “People haven't spent 30 years in high visibility battles against the soda industry”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Still, it's just that kind of battle that Berkeley activists say they're known for.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/stateofhealth/22116/in-berkeley-soda-tax-measure-is-new-front-in-social-activism","authors":["8344"],"categories":["stateofhealth_11","stateofhealth_14","stateofhealth_2746"],"tags":["stateofhealth_2925","stateofhealth_859","stateofhealth_75"],"featImg":"stateofhealth_22123","label":"stateofhealth"},"stateofhealth_22029":{"type":"posts","id":"stateofhealth_22029","meta":{"index":"posts_1591205157","site":"stateofhealth","id":"22029","score":null,"sort":[1413384452000]},"guestAuthors":[],"slug":"election-2014-san-francisco-berkeley-consider-soda-taxes","title":"Election 2014: San Francisco, Berkeley Consider Soda Taxes","publishDate":1413384452,"format":"aside","headTitle":"State of Health | KQED News","labelTerm":{"site":"stateofhealth"},"content":"\u003cfigure id=\"attachment_10794\" class=\"wp-caption aligncenter\" style=\"max-width: 620px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2013/02/poolie_Flickr-e1393459178479.jpg\">\u003cimg class=\"size-large wp-image-10794\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2013/02/poolie_Flickr-620x413.jpg\" alt=\"(poolie/Flickr)\" width=\"620\" height=\"413\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(poolie/Flickr)\u003c/figcaption>\u003c/figure>\n\u003cp>When it comes to the 2014 election, the Bay Area is ground zero on a fight being watched across the country. Both Berkeley and San Francisco voters are considering soda taxes.\u003c/p>\n\u003cp>They're not the first cities to try to slap a tax on sugary beverages. In California alone Richmond and El Monte tried similar measures in 2012 -- and failed. New York City tried to ban large servings -- and failed.\u003c/p>\n\u003cp>If either one of the current measures passes it will be first in the country. The two proposals are similar, yet key differences might make one or the other more likely to be passed.\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>San Francisco's Proposition E\u003c/strong>\u003c/p>\n\u003cp>Let's start with San Francisco.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Last summer, the Board of Supervisors put \u003ca title=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_SugarSweetenedBeverages.pdf\" href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_SugarSweetenedBeverages.pdf\" target=\"_blank\">Prop. E\u003c/a> on the ballot -- a 2 cents an ounce tax on sugar-sweetened beverages. And just as it has in multiple places across the country that have tried taxes, warning labels or bans on extra-large drinks, the American Beverage Association swooped in and opened its wallet.\u003c/p>\n\u003cp>San Francisco is currently \u003ca title=\"https://www.youtube.com/channel/UCYNWmXSqx3UKU2JImXqpX_Q\" href=\"https://www.youtube.com/channel/UCYNWmXSqx3UKU2JImXqpX_Q\" target=\"_blank\">flooded with TV and radio ads\u003c/a> paid for by the beverage association. It has poured in $7 million and counting, on track to be the most corporate money ever in any San Francisco campaign.\u003c/p>\n\u003cp>So why are cities so intent on taxing sugary drinks? They say it's a health issue. Dr. Robert Lustig specializes in pediatric endocrinology at UC San Francisco where he treats a lot of children with diabetes. To Lustig, sugar is the enemy of good health. \"Sugar goes to your liver and makes your liver fat which causes all the chronic metabolic diseases we know about,\" he says, including \"type 2 diabetes, heart disease, hypertension, lipid problems.\"\u003c/p>\n\u003cp>Sugar-sweetened beverages are concentrated doses of sugar. For example, a can of Coke has nine teaspoons' worth. That extra sugar is helping drive up the rate of type 2 diabetes, among other illnesses, Lustig says.\u003c/p>\n\u003cp>The idea of a sugary-beverage tax is to make those drinks -- not just sodas, but other beverages such as energy and sports drinks -- more expensive. Then consumption will go down, says Prop. E co-author San Francisco Supervisor Scott Wiener. That's what happened in Mexico after its soda tax took effect on January 1.\u003c/p>\n\u003cp>\u003cstrong>Soda Tax Affect on Consumption\u003c/strong>\u003c/p>\n\u003cp>\"Mexico with a smaller soda tax experienced a quick 10 percent drop in consumption,\" Wiener said. Since San Francisco's tax is bigger than Mexico's, the consumption could decline as much as 31 percent, \u003ca href=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" target=\"_blank\">according to an analysis \u003c/a>from the city and county's office of economic analysis. Wiener said that effect would be \"huge.\"\u003c/p>\n\u003cp>A huge drop in consumption could lead to a huge drop in revenue for beverage companies. The American Beverage Association's spokesman in the Bay Area is Roger Salazar. \"We think taxing people for the food and beverage choices they make is just bad policy in and of itself,\" Salazar said.\u003c/p>\n\u003cp>He argues that a tax leads to job loss. The beverage association also \u003ca title=\"http://www.affordablesf.com/wp-content/uploads/2014/10/SanFran-Report-Sugar-Bev-rev2.pdf\" href=\"http://www.affordablesf.com/wp-content/uploads/2014/10/SanFran-Report-Sugar-Bev-rev2.pdf\" target=\"_blank\">paid for an economic analysis,\u003c/a> which forecast the tax would cost 1,000 jobs in San Francisco. Salazar says people running corner grocery stores, for example, work on tight margins and any extra expense can cost jobs.\u003c/p>\n\u003cp>Then there's the revenue side. San Francisco's tax is estimated to bring in $35-54 million a year. Supervisor Wiener says that money is specifically earmarked for nutrition and physical activity programs, mainly in schools and parks. \"It will actually create jobs in those areas,\" he said. Wiener says the \u003ca title=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" href=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" target=\"_blank\">city's own economic analysis\u003c/a> found only limited job loss.\u003c/p>\n\u003cp>But because Prop. E's funds are earmarked funds, a two-thirds \u003ca href=\"http://ballotpedia.org/Supermajority_requirement\" target=\"_blank\">supermajority\u003c/a> of San Francisco voters needs to approve it. That's different from the soda tax measure across the bay in Berkeley.\u003c/p>\n\u003cp>[soundcloud url=\"https://api.soundcloud.com/tracks/172297504\" params=\"color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false\" width=\"100%\" height='166' iframe=\"true\" /]\u003c/p>\n\u003cp>\u003cstrong>Measure D in Berkeley\u003c/strong>\u003c/p>\n\u003cp>\u003ca title=\"http://www.cityofberkeley.info/Clerk/Elections/Election__2014_Ballot_Measure_Page.aspx\" href=\"http://www.cityofberkeley.info/Clerk/Elections/Election__2014_Ballot_Measure_Page.aspx\" target=\"_blank\">Berkeley's Measure D\u003c/a> would mandate a penny-an-ounce tax. Unlike San Francisco, the proceeds, estimated at a million dollars per year, are not earmarked. That means Measure D needs only a simple majority to pass -- 50 percent plus one vote.\u003c/p>\n\u003cp>That approach failed in the California cities of \u003ca title=\"http://www.kqed.org/news/story/2012/11/07/110752/richmond_soda_tax_unpalatable_to_voters?category=politics\" href=\"http://www.kqed.org/news/story/2012/11/07/110752/richmond_soda_tax_unpalatable_to_voters?category=politics\" target=\"_blank\">Richmond \u003c/a>and \u003ca title=\"http://www.sgvtribune.com/government-and-politics/20121107/voters-overwhelmingly-reject-el-montes-soda-tax-measure\" href=\"http://www.sgvtribune.com/government-and-politics/20121107/voters-overwhelmingly-reject-el-montes-soda-tax-measure\" target=\"_blank\">El Monte\u003c/a> in 2012. Many people didn't trust the money would be spent on health programs. Berkeley's Measure D does create a panel of health experts to advise the City Council on health programs worth funding. But this promise doesn't satisfy self-described liberal Jill Hershman. The longtime Berkeley resident says she is voting against Measure D. \"Even though the city council has promised that they intend on spending the money on school and health programs,\" Hershman said, \"in the end, they don't really have to, and there's no guarantee that this measure will fund anything that helps kids.\"\u003c/p>\n\u003cp>Still, every major candidate running for office in Berkeley -- and \u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\">a long list of health and community groups\u003c/a> -- support the measure.\u003c/p>\n\u003cp>In an effort to get its message out, the beverage association is \u003ca title=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" href=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" target=\"_blank\">spending big in Berkeley\u003c/a>, too, close to $1.5 million so far. Spokesman Salazar makes a similar argument that critics made in Richmond two years ago: that this tax hits low-income people the hardest. \"There are ways in which we can promote healthy lifestyle choices,\" he says, \"but taxing people, especially in a way that impacts the lowest income of our residents is not the way to go about it.\"\u003c/p>\n\u003cp>Supervisor Wiener counters that it is diabetes and other health problems that are regressive. \"We know the soda industry targets low income people, targets communities of color with its marketing,\" he said, \"and the diabetes explosion that is fueled by these drinks is worse in communities of color than it is in the broader community.\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Come election day, whatever voters decide will resound nationally. A \"yes\" vote would signal that voters think of sugar-sweetened beverages in a similar way as other health-harming products like cigarettes and alcohol. But if the liberal, health-conscious voters of Berkeley and San Francisco vote \"no,\" it's likely to make people across the country wonder, \"If it can't pass there, can it pass anywhere?\"\u003c/p>\n\n","blocks":[],"excerpt":"If either measure passes, it will be the first soda tax in the country.","status":"publish","parent":0,"modified":1475177822,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":26,"wordCount":1072},"headData":{"title":"Election 2014: San Francisco, Berkeley Consider Soda Taxes | KQED","description":"If either measure passes, it will be the first soda tax in the country.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"22029 http://blogs.kqed.org/stateofhealth/?p=22029","disqusUrl":"https://ww2.kqed.org/stateofhealth/2014/10/15/election-2014-san-francisco-berkeley-consider-soda-taxes/","disqusTitle":"Election 2014: San Francisco, Berkeley Consider Soda Taxes","path":"/stateofhealth/22029/election-2014-san-francisco-berkeley-consider-soda-taxes","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_10794\" class=\"wp-caption aligncenter\" style=\"max-width: 620px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2013/02/poolie_Flickr-e1393459178479.jpg\">\u003cimg class=\"size-large wp-image-10794\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2013/02/poolie_Flickr-620x413.jpg\" alt=\"(poolie/Flickr)\" width=\"620\" height=\"413\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(poolie/Flickr)\u003c/figcaption>\u003c/figure>\n\u003cp>When it comes to the 2014 election, the Bay Area is ground zero on a fight being watched across the country. Both Berkeley and San Francisco voters are considering soda taxes.\u003c/p>\n\u003cp>They're not the first cities to try to slap a tax on sugary beverages. In California alone Richmond and El Monte tried similar measures in 2012 -- and failed. New York City tried to ban large servings -- and failed.\u003c/p>\n\u003cp>If either one of the current measures passes it will be first in the country. The two proposals are similar, yet key differences might make one or the other more likely to be passed.\u003c!--more-->\u003c/p>\n\u003cp>\u003cstrong>San Francisco's Proposition E\u003c/strong>\u003c/p>\n\u003cp>Let's start with San Francisco.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Last summer, the Board of Supervisors put \u003ca title=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_SugarSweetenedBeverages.pdf\" href=\"http://sfgov2.org/ftp/uploadedfiles/elections/candidates/Nov2014/Nov2014_SugarSweetenedBeverages.pdf\" target=\"_blank\">Prop. E\u003c/a> on the ballot -- a 2 cents an ounce tax on sugar-sweetened beverages. And just as it has in multiple places across the country that have tried taxes, warning labels or bans on extra-large drinks, the American Beverage Association swooped in and opened its wallet.\u003c/p>\n\u003cp>San Francisco is currently \u003ca title=\"https://www.youtube.com/channel/UCYNWmXSqx3UKU2JImXqpX_Q\" href=\"https://www.youtube.com/channel/UCYNWmXSqx3UKU2JImXqpX_Q\" target=\"_blank\">flooded with TV and radio ads\u003c/a> paid for by the beverage association. It has poured in $7 million and counting, on track to be the most corporate money ever in any San Francisco campaign.\u003c/p>\n\u003cp>So why are cities so intent on taxing sugary drinks? They say it's a health issue. Dr. Robert Lustig specializes in pediatric endocrinology at UC San Francisco where he treats a lot of children with diabetes. To Lustig, sugar is the enemy of good health. \"Sugar goes to your liver and makes your liver fat which causes all the chronic metabolic diseases we know about,\" he says, including \"type 2 diabetes, heart disease, hypertension, lipid problems.\"\u003c/p>\n\u003cp>Sugar-sweetened beverages are concentrated doses of sugar. For example, a can of Coke has nine teaspoons' worth. That extra sugar is helping drive up the rate of type 2 diabetes, among other illnesses, Lustig says.\u003c/p>\n\u003cp>The idea of a sugary-beverage tax is to make those drinks -- not just sodas, but other beverages such as energy and sports drinks -- more expensive. Then consumption will go down, says Prop. E co-author San Francisco Supervisor Scott Wiener. That's what happened in Mexico after its soda tax took effect on January 1.\u003c/p>\n\u003cp>\u003cstrong>Soda Tax Affect on Consumption\u003c/strong>\u003c/p>\n\u003cp>\"Mexico with a smaller soda tax experienced a quick 10 percent drop in consumption,\" Wiener said. Since San Francisco's tax is bigger than Mexico's, the consumption could decline as much as 31 percent, \u003ca href=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" target=\"_blank\">according to an analysis \u003c/a>from the city and county's office of economic analysis. Wiener said that effect would be \"huge.\"\u003c/p>\n\u003cp>A huge drop in consumption could lead to a huge drop in revenue for beverage companies. The American Beverage Association's spokesman in the Bay Area is Roger Salazar. \"We think taxing people for the food and beverage choices they make is just bad policy in and of itself,\" Salazar said.\u003c/p>\n\u003cp>He argues that a tax leads to job loss. The beverage association also \u003ca title=\"http://www.affordablesf.com/wp-content/uploads/2014/10/SanFran-Report-Sugar-Bev-rev2.pdf\" href=\"http://www.affordablesf.com/wp-content/uploads/2014/10/SanFran-Report-Sugar-Bev-rev2.pdf\" target=\"_blank\">paid for an economic analysis,\u003c/a> which forecast the tax would cost 1,000 jobs in San Francisco. Salazar says people running corner grocery stores, for example, work on tight margins and any extra expense can cost jobs.\u003c/p>\n\u003cp>Then there's the revenue side. San Francisco's tax is estimated to bring in $35-54 million a year. Supervisor Wiener says that money is specifically earmarked for nutrition and physical activity programs, mainly in schools and parks. \"It will actually create jobs in those areas,\" he said. Wiener says the \u003ca title=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" href=\"http://sfcontroller.org/Modules/ShowDocument.aspx?documentid=5492\" target=\"_blank\">city's own economic analysis\u003c/a> found only limited job loss.\u003c/p>\n\u003cp>But because Prop. E's funds are earmarked funds, a two-thirds \u003ca href=\"http://ballotpedia.org/Supermajority_requirement\" target=\"_blank\">supermajority\u003c/a> of San Francisco voters needs to approve it. That's different from the soda tax measure across the bay in Berkeley.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe width='100%' height='166'\n scrolling='no' frameborder='no'\n src='https://w.soundcloud.com/player/?url=https://api.soundcloud.com/tracks/172297504&visual=true&color=ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false'\n title='https://api.soundcloud.com/tracks/172297504'>\n \u003c/iframe>\n \u003c/div>\u003c/p>\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Measure D in Berkeley\u003c/strong>\u003c/p>\n\u003cp>\u003ca title=\"http://www.cityofberkeley.info/Clerk/Elections/Election__2014_Ballot_Measure_Page.aspx\" href=\"http://www.cityofberkeley.info/Clerk/Elections/Election__2014_Ballot_Measure_Page.aspx\" target=\"_blank\">Berkeley's Measure D\u003c/a> would mandate a penny-an-ounce tax. Unlike San Francisco, the proceeds, estimated at a million dollars per year, are not earmarked. That means Measure D needs only a simple majority to pass -- 50 percent plus one vote.\u003c/p>\n\u003cp>That approach failed in the California cities of \u003ca title=\"http://www.kqed.org/news/story/2012/11/07/110752/richmond_soda_tax_unpalatable_to_voters?category=politics\" href=\"http://www.kqed.org/news/story/2012/11/07/110752/richmond_soda_tax_unpalatable_to_voters?category=politics\" target=\"_blank\">Richmond \u003c/a>and \u003ca title=\"http://www.sgvtribune.com/government-and-politics/20121107/voters-overwhelmingly-reject-el-montes-soda-tax-measure\" href=\"http://www.sgvtribune.com/government-and-politics/20121107/voters-overwhelmingly-reject-el-montes-soda-tax-measure\" target=\"_blank\">El Monte\u003c/a> in 2012. Many people didn't trust the money would be spent on health programs. Berkeley's Measure D does create a panel of health experts to advise the City Council on health programs worth funding. But this promise doesn't satisfy self-described liberal Jill Hershman. The longtime Berkeley resident says she is voting against Measure D. \"Even though the city council has promised that they intend on spending the money on school and health programs,\" Hershman said, \"in the end, they don't really have to, and there's no guarantee that this measure will fund anything that helps kids.\"\u003c/p>\n\u003cp>Still, every major candidate running for office in Berkeley -- and \u003ca title=\"http://www.berkeleyvsbigsoda.com/supporters\" href=\"http://www.berkeleyvsbigsoda.com/supporters\" target=\"_blank\">a long list of health and community groups\u003c/a> -- support the measure.\u003c/p>\n\u003cp>In an effort to get its message out, the beverage association is \u003ca title=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" href=\"http://ww2.kqed.org/news/2014/10/10/beverage-industry-spends-big-to-defeat-berkeley-measure-d\" target=\"_blank\">spending big in Berkeley\u003c/a>, too, close to $1.5 million so far. Spokesman Salazar makes a similar argument that critics made in Richmond two years ago: that this tax hits low-income people the hardest. \"There are ways in which we can promote healthy lifestyle choices,\" he says, \"but taxing people, especially in a way that impacts the lowest income of our residents is not the way to go about it.\"\u003c/p>\n\u003cp>Supervisor Wiener counters that it is diabetes and other health problems that are regressive. \"We know the soda industry targets low income people, targets communities of color with its marketing,\" he said, \"and the diabetes explosion that is fueled by these drinks is worse in communities of color than it is in the broader community.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Come election day, whatever voters decide will resound nationally. A \"yes\" vote would signal that voters think of sugar-sweetened beverages in a similar way as other health-harming products like cigarettes and alcohol. But if the liberal, health-conscious voters of Berkeley and San Francisco vote \"no,\" it's likely to make people across the country wonder, \"If it can't pass there, can it pass anywhere?\"\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/stateofhealth/22029/election-2014-san-francisco-berkeley-consider-soda-taxes","authors":["240"],"categories":["stateofhealth_14","stateofhealth_2746"],"tags":["stateofhealth_2925","stateofhealth_859","stateofhealth_75"],"featImg":"stateofhealth_10794","label":"stateofhealth"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/All-Things-Considered-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.","airtime":"THU 10pm, FRI 1am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.commonwealthclub.org/podcasts","meta":{"site":"news","source":"Commonwealth Club of California"},"link":"/radio/program/commonwealth-club","subscribe":{"apple":"https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2","google":"https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw","tuneIn":"https://tunein.com/radio/Commonwealth-Club-of-California-p1060/"}},"considerthis":{"id":"considerthis","title":"Consider This","tagline":"Make sense of the day","info":"Make sense of the day. Every weekday afternoon, Consider This helps you consider the major stories of the day in less than 15 minutes, featuring the reporting and storytelling resources of NPR. Plus, KQED’s Bianca Taylor brings you the local KQED news you need to know.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Consider-This-Podcast-Tile-703x703-1.jpg","imageAlt":"Consider This from NPR and KQED","officialWebsiteLink":"/podcasts/considerthis","meta":{"site":"news","source":"kqed","order":"7"},"link":"/podcasts/considerthis","subscribe":{"apple":"https://podcasts.apple.com/podcast/id1503226625?mt=2&at=11l79Y&ct=nprdirectory","npr":"https://rpb3r.app.goo.gl/coronavirusdaily","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM1NS9wb2RjYXN0LnhtbA","spotify":"https://open.spotify.com/show/3Z6JdCS2d0eFEpXHKI6WqH"}},"forum":{"id":"forum","title":"Forum","tagline":"The conversation starts here","info":"KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.","airtime":"MON-FRI 9am-11am, 10pm-11pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg","imageAlt":"KQED Forum with Mina Kim and Alexis Madrigal","officialWebsiteLink":"/forum","meta":{"site":"news","source":"kqed","order":"8"},"link":"/forum","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/kqeds-forum/id73329719","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz","npr":"https://www.npr.org/podcasts/432307980/forum","stitcher":"https://www.stitcher.com/podcast/kqedfm-kqeds-forum-podcast","rss":"https://feeds.megaphone.fm/KQINC9557381633"}},"freakonomics-radio":{"id":"freakonomics-radio","title":"Freakonomics Radio","info":"Freakonomics Radio is a one-hour award-winning podcast and public-radio project hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest. It is produced in partnership with WNYC.","imageSrc":"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png","officialWebsiteLink":"http://freakonomics.com/","airtime":"SUN 1am-2am, SAT 3pm-4pm","meta":{"site":"radio","source":"WNYC"},"link":"/radio/program/freakonomics-radio","subscribe":{"npr":"https://rpb3r.app.goo.gl/4s8b","apple":"https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519","tuneIn":"https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/","rss":"https://feeds.feedburner.com/freakonomicsradio"}},"fresh-air":{"id":"fresh-air","title":"Fresh Air","info":"Hosted by Terry Gross, \u003cem>Fresh Air from WHYY\u003c/em> is the Peabody Award-winning weekday magazine of contemporary arts and issues. One of public radio's most popular programs, Fresh Air features intimate conversations with today's biggest luminaries.","airtime":"MON-FRI 7pm-8pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Fresh-Air-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/fresh-air/","meta":{"site":"radio","source":"npr"},"link":"/radio/program/fresh-air","subscribe":{"npr":"https://rpb3r.app.goo.gl/4s8b","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/Fresh-Air-p17/","rss":"https://feeds.npr.org/381444908/podcast.xml"}},"here-and-now":{"id":"here-and-now","title":"Here & Now","info":"A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.","airtime":"MON-THU 11am-12pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Here-And-Now-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"http://www.wbur.org/hereandnow","meta":{"site":"news","source":"npr"},"link":"/radio/program/here-and-now","subsdcribe":{"apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=426698661","tuneIn":"https://tunein.com/radio/Here--Now-p211/","rss":"https://feeds.npr.org/510051/podcast.xml"}},"how-i-built-this":{"id":"how-i-built-this","title":"How I Built This with Guy Raz","info":"Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.","imageSrc":"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png","officialWebsiteLink":"https://www.npr.org/podcasts/510313/how-i-built-this","airtime":"SUN 7:30pm-8pm","meta":{"site":"news","source":"npr"},"link":"/radio/program/how-i-built-this","subscribe":{"npr":"https://rpb3r.app.goo.gl/3zxy","apple":"https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2","tuneIn":"https://tunein.com/podcasts/Arts--Culture-Podcasts/How-I-Built-This-p910896/","rss":"https://feeds.npr.org/510313/podcast.xml"}},"inside-europe":{"id":"inside-europe","title":"Inside Europe","info":"Inside Europe, a one-hour weekly news magazine hosted by Helen Seeney and Keith Walker, explores the topical issues shaping the continent. No other part of the globe has experienced such dynamic political and social change in recent years.","airtime":"SAT 3am-4am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Inside-Europe-Podcast-Tile-300x300-1.jpg","meta":{"site":"news","source":"Deutsche Welle"},"link":"/radio/program/inside-europe","subscribe":{"apple":"https://itunes.apple.com/us/podcast/inside-europe/id80106806?mt=2","tuneIn":"https://tunein.com/radio/Inside-Europe-p731/","rss":"https://partner.dw.com/xml/podcast_inside-europe"}},"latino-usa":{"id":"latino-usa","title":"Latino USA","airtime":"MON 1am-2am, SUN 6pm-7pm","info":"Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg","officialWebsiteLink":"http://latinousa.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/latino-usa","subscribe":{"npr":"https://rpb3r.app.goo.gl/xtTd","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/Latino-USA-p621/","rss":"https://feeds.npr.org/510016/podcast.xml"}},"live-from-here-highlights":{"id":"live-from-here-highlights","title":"Live from Here Highlights","info":"Chris Thile steps to the mic as the host of Live from Here (formerly A Prairie Home Companion), a live public radio variety show. Download Chris’s Song of the Week plus other highlights from the broadcast. Produced by American Public Media.","airtime":"SAT 6pm-8pm, SUN 11am-1pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Live-From-Here-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.livefromhere.org/","meta":{"site":"arts","source":"american public media"},"link":"/radio/program/live-from-here-highlights","subscribe":{"apple":"https://itunes.apple.com/us/podcast/id1167173941","tuneIn":"https://tunein.com/radio/Live-from-Here-Highlights-p921744/","rss":"https://feeds.publicradio.org/public_feeds/a-prairie-home-companion-highlights/rss/rss"}},"marketplace":{"id":"marketplace","title":"Marketplace","info":"Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. 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