It’s been somewhat of a crazy night here on the health beat. I thought understanding the intricacies of the Affordable Care Act were challenging. No one told me that reporting on Covered California’s understanding of web metrics was part of this job.

Folks, I live for page views. Please read this:

Covered California now says a spokesman erred when he told the Los Angeles Times today that the agency overstated its online activity. Communications Director Oscar Hidalgo said his deputy Dana Howard was confused about the exchange’s web analytics when he blamed internal miscommunication for inflating the number of page views by nearly tenfold.

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Lisa Aliferis

Lisa Aliferis is the founding editor of KQED's State of Health blog. Since 2011, she's been writing and editing stories for the site. Before taking up blogging, she toiled for many years (more than we can count) producing health stories for television, including Dateline NBC and San Francisco's CBS affiliate, KPIX-TV. She also wrote up a handy guide to the Affordable Care Act, especially for Californians. Her work has been honored for many awards. Most recently she was a finalist for "Best Topical Reporting" from the Online News Association. You can follow her on Twitter: @laliferis

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