The final votes are not quite in, but it does appear that Proposition 29, the $1 per pack tobacco tax will be defeated. California has been a minority-majority state for many years. In this opinion piece, the writers argue that Prop 29 backers failed to reach out to communities of color — to the detriment of the campaign.

As we write this, it looks like Proposition 29 has narrowly gone down to defeat. According to spokespeople for the Yes on 29 campaign, it was the money from Big Tobacco that defeated the tobacco tax measure. Truth be told, it was common sense – or, more accurately, the lack thereof — that beat them.

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Quick Read: Fight for Tobacco Tax Showed Lack of Common Sense 15 June,2012Lisa Aliferis


Lisa Aliferis

Lisa Aliferis is the founding editor of KQED's State of Health blog. Since 2011, she's been writing and editing stories for the site. Before taking up blogging, she toiled for many years (more than we can count) producing health stories for television, including Dateline NBC and San Francisco's CBS affiliate, KPIX-TV. She also wrote up a handy guide to the Affordable Care Act, especially for Californians. Her work has been honored for many awards. Most recently she was a finalist for "Best Topical Reporting" from the Online News Association. You can follow her on Twitter: @laliferis

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