San Jose's Green Vision Helps Spur Silicon Valley Economic Growth
Diversity in the Valley: The NewME Accelerator (Part Two)
Diversity in the Valley: The NewME Accelerator (Part One)
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(Photo: Alison van Diggelen/Fresh Dialogues)\u003c/figcaption>\u003c/figure>\n\u003cp>Silicon Valley is well known for being the cradle of tech innovation, but its largest city, San Jose, wants to claim the title as the world center of \u003cem>cleantech\u003c/em> innovation too. In 2007, the city launched its \u003cstrong>\u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2737\">green vision\u003c/a>,\u003c/strong> a 15 year road map to make San Jose one of the nation’s greenest. City leaders have just released a report card on their ten ambitious goals at the one third marker. Let’s take a look at their green progress; and its impact on the local economy and the environment.\u003c/p>\n\u003cp>\u003cstrong>Green mayor, green building\u003c/strong>\u003c/p>\n\u003cp>Mayor Chuck Reed sits in a sunny corner office on the 18\u003csup>th\u003c/sup> floor of San Jose’s City Hall, the \u003ca href=\"http://www.sanjoseca.gov/DocumentCenter/View/825\">\u003cstrong>first city hall in the nation\u003c/strong>\u003c/a> to achieve a platinum certification, the highest green building award. He’s looking through a new report on how the city is doing. Five years after announcing his ambitious green vision plan, the city is on track to reach \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2743\">\u003cstrong>its goal of creating 25,000 new cleantech jobs\u003c/strong>\u003c/a> by 2022.\u003c/p>\n\u003cfigure id=\"attachment_50410\" class=\"wp-caption alignright\" style=\"max-width: 169px\">\u003cimg class=\"size-medium wp-image-50410\" src=\"http://ww2.kqed.org/quest/wp-content/uploads/sites/39/2013/03/San-Jose-City-Hall-Tower-169x253.jpg\" alt=\"San Jose's City Hall received its LEED Platinum Certification from the US Green Building Council in 2009. It incorporates abundant natural light to reduce the need for electric lights. (Photo credit: City of San Jose) \" width=\"169\" height=\"253\">\u003cfigcaption class=\"wp-caption-text\">San Jose's City Hall received its LEED Platinum Certification from the US Green Building Council in 2009. It incorporates abundant natural light to reduce the need for electric lights. (Photo credit: City of San Jose)\u003c/figcaption>\u003c/figure>\n\u003cp>“We started down this road trying to tie the environment and the economy together. So having 10,000 cleantech jobs is a big plus,” Reed says.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The nation’s 10\u003csup>th\u003c/sup> largest city has nine other goals, including \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2950\">\u003cstrong>one to divert 100% of its trash\u003c/strong>\u003c/a> from landfills. San Jose is currently diverting 73% of its trash. This compares to \u003ca href=\"http://sfmayor.org/index.aspx?recordid=113&page=846\">\u003cstrong>San Francisco’s reported figure\u003c/strong>\u003c/a> of 80%.\u003c/p>\n\u003cp>Already a plastic bag ban in San Jose has reduced bag litter by 89% in the storm drain system and the city council is \u003ca href=\"http://www.kqed.org/news/story/2013/02/25/116850/san_jose_city_council_may_ban_polystyrene?category=science\">moving toward banning Styrofoam\u003c/a> containers.\u003c/p>\n\u003cp>\u003cstrong>Ambitious Goals\u003c/strong>\u003c/p>\n\u003cp>One of San Jose’s most ambitious goals is \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2948\">\u003cstrong>to get \u003cem>all\u003c/em> of its electricity from renewable energy\u003c/strong>\u003c/a>. With 10 years to go before the deadline, it’s reached just over 20% and needs to accelerate progress.\u003c/p>\n\u003cp>“That’s going to mean radical changes, but this is a valley that does things in radical ways,” says Carl Guardino,\u003cem> \u003c/em>president of the Silicon Valley Leadership Group (SVLG), which represents hundreds of local businesses.\u003c/p>\n\u003cp>“Silicon Valley and San Jose Mayor Reed sets audacious goals,” adds Guardino. “If we fall a little short, just think of how far we would have come.”\u003c/p>\n\u003cp>San Jose has helped change national standards for\u003cstrong> \u003ca href=\"http://ca-sanjose.civicplus.com/index.aspx?NID=1898\">LED street lights\u003c/a>\u003c/strong> and is now saving thousands of dollars using efficient, dimmable street lights. Yet it’s only replaced 4% of its 62,000 lights.\u003c/p>\n\u003cp>\u003cstrong>Using other people’s money\u003c/strong>\u003c/p>\n\u003cp>Despite making progress, it’s been a tough road through the recession. Like most U.S. cities, San Jose has faced severe budget constraints and was forced to be innovative in funding its green vision.\u003c/p>\n\u003cp>The city has managed to leverage more than $100 Million in federal tax credits and private and public funds to move forward.\u003c/p>\n\u003cp>“I said \u003ca href=\"http://www.freshdialogues.com/2008/11/11/chuck-reed-californias-green-mayor-welcomes-obamas-green-tech-focus/\">from the beginning\u003c/a> that the key to being able to succeed with our green vision was to work with other people’s money,” says Mayor Reed, who is known for his pragmatism.\u003c/p>\n\u003cp>Of course, it helps to be located in the center of one of the country’s most innovative regions, according to Kim Walesh, director of economic development for the city.\u003c/p>\n\u003cfigure id=\"attachment_50384\" class=\"wp-caption alignleft\" style=\"max-width: 252px\">\u003cimg class=\"size-medium wp-image-50384\" src=\"http://ww2.kqed.org/quest/wp-content/uploads/sites/39/2013/03/IMG_4145-252x253.jpg\" alt=\"Kim Walesh, Director of economic development at the City of San Jose explains how the city's location within the Silicon Valley ecosystem offers strategic advantages for economic growth and innovation. (Photo: Alison van Diggelen/Fresh Dialogues\" width=\"252\" height=\"253\">\u003cfigcaption class=\"wp-caption-text\">Kim Walesh, Director of economic development at the City of San Jose explains how the city's location within the Silicon Valley ecosystem offers strategic advantages for economic growth and innovation. (Photo: Alison van Diggelen/Fresh Dialogues)\u003c/figcaption>\u003c/figure>\n\u003cp>“Being the large anchor city in Silicon Valley, we are remarkably open to new ideas, to thinking differently and we’re scrappy, so we know how to pull resources together toward a common goal and leverage, leverage, leverage,” says Walesh.\u003c/p>\n\u003cp>The city has certainly leveraged its sunny climate. \u003ca href=\"http://www.californiasolarstatistics.ca.gov/reports/locale_stats/\">\u003cstrong>According to state regulators\u003c/strong>\u003c/a>, San Jose has installed more solar panels on its private and public buildings than any other California city.\u003c/p>\n\u003cp>“Southern California sun doesn’t hold a candle to our aggressive goals for solar installations in sunny San Jose,” says a jubilant Walesh.\u003c/p>\n\u003cp>\u003cstrong>The challenge of higher hanging fruit\u003c/strong>\u003c/p>\n\u003cp>But others, like Megan Medeiros with the Loma Prieta Chapter of the Sierra Club, paint a less rosy picture.\u003c/p>\n\u003cp>“San Jose has already picked off the low hanging fruit of their green vision,” says Medeiros, who feels the city has prioritized productivity before efficiency\u003cem>.\u003c/em>\u003c/p>\n\u003cp>She’d like to see a lot more energy\u003cem> efficiency\u003c/em> measures like green building taking place. So far, the city has only built, or retrofitted, \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2949\">\u003cstrong>13% of its goal of 50 Million square feet\u003c/strong>\u003c/a> of green (private and public) buildings.\u003c/p>\n\u003cp>San Jose is doing better with its efforts to \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2947\">\u003cstrong>cut per capita energy use in half\u003c/strong>\u003c/a>; it’s 25% of the way to its goal.\u003c/p>\n\u003cp>Medeiros suggests San Jose adopt Palo Alto’s \u003cem>carbon neutral\u003c/em> goal or try to take the lead in alternative transportation like San Francisco has with its popular car share communities and mass transit system. But San Jose has had some success with its own public fleet of vehicles: \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2953\">\u003cstrong>40% now run on alternative fuels\u003c/strong>\u003c/a>.\u003c/p>\n\u003cp>Medeiros would like to see San Jose building more pedestrian and bicycle paths and planting more trees.\u003c/p>\n\u003cfigure id=\"attachment_50388\" class=\"wp-caption alignright\" style=\"max-width: 337px\">\u003cimg class=\"size-medium wp-image-50388\" src=\"http://ww2.kqed.org/quest/wp-content/uploads/sites/39/2013/03/IMG_4157-337x253.jpg\" alt=\"Megan Medeiros, Development Manager at the Loma Prieta Chapter of the Sierra Club says San Jose needs to make it easy for people to get around on foot, bicycle and by public transportation. (Photo: Alison van Diggelen/Fresh Dialogues)\" width=\"337\" height=\"253\">\u003cfigcaption class=\"wp-caption-text\">Megan Medeiros, Development Manager at the Loma Prieta Chapter of the Sierra Club says San Jose needs to make it easy for people to get around on foot, bicycle and by public transportation. (Photo: Alison van Diggelen/Fresh Dialogues)\u003c/figcaption>\u003c/figure>\n\u003cp>If it did that, it could be attracting a lot of younger people who, Medeiros says, are “flocking to San Francisco” because it provides them with a better quality of life.\u003c/p>\n\u003cp>\u003cstrong>The economic impact of green\u003c/strong>\u003c/p>\n\u003cp>But SVLG’s Carl Guardino praises cities such as San Jose that have taken big steps toward more sustainable economic growth.\u003c/p>\n\u003cp>“Both San Jose and San Francisco, they have taken tremendous strides, along with \u003ca href=\"http://www.cbsnews.com/8301-201_162-57569425/bloomberg-pushes-green-agenda-in-final-nyc-state-of-the-city/\">Mayor Bloomberg in New York\u003c/a>, in being on the cutting edge of innovation, of the green economy, working as a public sector to bolster private sector success,” he says.\u003c/p>\n\u003cp>San Jose’s Kim Walesh points out that cleantech jobs are an important new driver of the local economy. She cites last year’s \u003ca href=\"http://www.milkeninstitute.org/publications/publications.taf?function=detail&ID=38801388\">\u003cstrong>Milken Institute report\u003c/strong>\u003c/a>, which described the San Jose metro area as the nation’s number one performing city in terms of jobs and wage growth - thanks to its innovative tech culture. The San Francisco metro region ranked 36.\u003c/p>\n\u003cp>“We’re not a splashy city that makes a lot of announcements,” says Walesh. “We’re a city of idea generators who also implement. We can talk about the green vision, but we’re really walking the green vision and we’re making some progress.”\u003c/p>\n\u003cp>Looking to the future, San Jose city officials are abuzz about this summer’s opening of its \u003ca href=\"http://www.sanjoseca.gov/DocumentCenter/View/7402\">\u003cstrong>Cleantech Innovation Center\u003c/strong>\u003c/a>. It’s a partnership with Lawrence Berkeley National Lab and will offer a demonstration center for cleantech startups to test, showcase and speed commercialization of their green products.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>To see all of San Jose’s green goals and how it’s measuring up, check out San Jose’s \u003ca href=\"http://sanjoseca.gov/DocumentCenter/View/13270\">\u003cstrong>Green Vision Progress Report\u003c/strong>\u003c/a> for 2012.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp> \u003c/p>\n\n","blocks":[],"excerpt":"San Jose is trying to lead the country in clean tech innovation. So how is the city doing?","status":"publish","parent":0,"modified":1443824191,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":36,"wordCount":1303},"headData":{"title":"San Jose's Green Vision Helps Spur Silicon Valley Economic Growth | KQED","description":"San Jose is trying to lead the country in clean tech innovation. So how is the city doing?","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"San Jose's Green Vision Helps Spur Silicon Valley Economic Growth","datePublished":"2013-03-15T21:57:13.000Z","dateModified":"2015-10-02T22:16:31.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"50370 http://science.kqed.org/quest/?post_type=audio_reports&p=50370","disqusUrl":"https://ww2.kqed.org/quest/2013/03/15/san-joses-green-vision-helps-spur-silicon-valley-economic-growth/","disqusTitle":"San Jose's Green Vision Helps Spur Silicon Valley Economic Growth","path":"/quest/50370/san-joses-green-vision-helps-spur-silicon-valley-economic-growth","audioUrl":"http://www.kqed.org/.stream/anon/radio/quest/2013/03/20130318science.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audioLink","attributes":{"named":{"src":"http://www.kqed.org/.stream/anon/radio/quest/2013/03/20130318science.mp3"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_50438\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/quest/wp-content/uploads/sites/39/2013/03/Mayor-Reed-solar-panel-cells.jpg\">\u003cimg class=\"size-full wp-image-50438\" src=\"http://ww2.kqed.org/quest/wp-content/uploads/sites/39/2013/03/Mayor-Reed-solar-panel-cells.jpg\" alt=\"Chuck Reed, named ‘Green Mayor” by former California Governor Arnold Schwarzenegger, shows off solar cells designed by local companies.\" width=\"640\" height=\"349\" srcset=\"https://ww2.kqed.org/app/uploads/sites/39/2013/03/Mayor-Reed-solar-panel-cells.jpg 640w, https://ww2.kqed.org/app/uploads/sites/39/2013/03/Mayor-Reed-solar-panel-cells-400x218.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Chuck Reed, named ‘Green Mayor” by former California Governor Arnold Schwarzenegger, shows off solar cells designed by local companies. (Photo: Alison van Diggelen/Fresh Dialogues)\u003c/figcaption>\u003c/figure>\n\u003cp>Silicon Valley is well known for being the cradle of tech innovation, but its largest city, San Jose, wants to claim the title as the world center of \u003cem>cleantech\u003c/em> innovation too. In 2007, the city launched its \u003cstrong>\u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2737\">green vision\u003c/a>,\u003c/strong> a 15 year road map to make San Jose one of the nation’s greenest. City leaders have just released a report card on their ten ambitious goals at the one third marker. Let’s take a look at their green progress; and its impact on the local economy and the environment.\u003c/p>\n\u003cp>\u003cstrong>Green mayor, green building\u003c/strong>\u003c/p>\n\u003cp>Mayor Chuck Reed sits in a sunny corner office on the 18\u003csup>th\u003c/sup> floor of San Jose’s City Hall, the \u003ca href=\"http://www.sanjoseca.gov/DocumentCenter/View/825\">\u003cstrong>first city hall in the nation\u003c/strong>\u003c/a> to achieve a platinum certification, the highest green building award. He’s looking through a new report on how the city is doing. Five years after announcing his ambitious green vision plan, the city is on track to reach \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2743\">\u003cstrong>its goal of creating 25,000 new cleantech jobs\u003c/strong>\u003c/a> by 2022.\u003c/p>\n\u003cfigure id=\"attachment_50410\" class=\"wp-caption alignright\" style=\"max-width: 169px\">\u003cimg class=\"size-medium wp-image-50410\" src=\"http://ww2.kqed.org/quest/wp-content/uploads/sites/39/2013/03/San-Jose-City-Hall-Tower-169x253.jpg\" alt=\"San Jose's City Hall received its LEED Platinum Certification from the US Green Building Council in 2009. It incorporates abundant natural light to reduce the need for electric lights. (Photo credit: City of San Jose) \" width=\"169\" height=\"253\">\u003cfigcaption class=\"wp-caption-text\">San Jose's City Hall received its LEED Platinum Certification from the US Green Building Council in 2009. It incorporates abundant natural light to reduce the need for electric lights. (Photo credit: City of San Jose)\u003c/figcaption>\u003c/figure>\n\u003cp>“We started down this road trying to tie the environment and the economy together. So having 10,000 cleantech jobs is a big plus,” Reed says.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The nation’s 10\u003csup>th\u003c/sup> largest city has nine other goals, including \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2950\">\u003cstrong>one to divert 100% of its trash\u003c/strong>\u003c/a> from landfills. San Jose is currently diverting 73% of its trash. This compares to \u003ca href=\"http://sfmayor.org/index.aspx?recordid=113&page=846\">\u003cstrong>San Francisco’s reported figure\u003c/strong>\u003c/a> of 80%.\u003c/p>\n\u003cp>Already a plastic bag ban in San Jose has reduced bag litter by 89% in the storm drain system and the city council is \u003ca href=\"http://www.kqed.org/news/story/2013/02/25/116850/san_jose_city_council_may_ban_polystyrene?category=science\">moving toward banning Styrofoam\u003c/a> containers.\u003c/p>\n\u003cp>\u003cstrong>Ambitious Goals\u003c/strong>\u003c/p>\n\u003cp>One of San Jose’s most ambitious goals is \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2948\">\u003cstrong>to get \u003cem>all\u003c/em> of its electricity from renewable energy\u003c/strong>\u003c/a>. With 10 years to go before the deadline, it’s reached just over 20% and needs to accelerate progress.\u003c/p>\n\u003cp>“That’s going to mean radical changes, but this is a valley that does things in radical ways,” says Carl Guardino,\u003cem> \u003c/em>president of the Silicon Valley Leadership Group (SVLG), which represents hundreds of local businesses.\u003c/p>\n\u003cp>“Silicon Valley and San Jose Mayor Reed sets audacious goals,” adds Guardino. “If we fall a little short, just think of how far we would have come.”\u003c/p>\n\u003cp>San Jose has helped change national standards for\u003cstrong> \u003ca href=\"http://ca-sanjose.civicplus.com/index.aspx?NID=1898\">LED street lights\u003c/a>\u003c/strong> and is now saving thousands of dollars using efficient, dimmable street lights. Yet it’s only replaced 4% of its 62,000 lights.\u003c/p>\n\u003cp>\u003cstrong>Using other people’s money\u003c/strong>\u003c/p>\n\u003cp>Despite making progress, it’s been a tough road through the recession. Like most U.S. cities, San Jose has faced severe budget constraints and was forced to be innovative in funding its green vision.\u003c/p>\n\u003cp>The city has managed to leverage more than $100 Million in federal tax credits and private and public funds to move forward.\u003c/p>\n\u003cp>“I said \u003ca href=\"http://www.freshdialogues.com/2008/11/11/chuck-reed-californias-green-mayor-welcomes-obamas-green-tech-focus/\">from the beginning\u003c/a> that the key to being able to succeed with our green vision was to work with other people’s money,” says Mayor Reed, who is known for his pragmatism.\u003c/p>\n\u003cp>Of course, it helps to be located in the center of one of the country’s most innovative regions, according to Kim Walesh, director of economic development for the city.\u003c/p>\n\u003cfigure id=\"attachment_50384\" class=\"wp-caption alignleft\" style=\"max-width: 252px\">\u003cimg class=\"size-medium wp-image-50384\" src=\"http://ww2.kqed.org/quest/wp-content/uploads/sites/39/2013/03/IMG_4145-252x253.jpg\" alt=\"Kim Walesh, Director of economic development at the City of San Jose explains how the city's location within the Silicon Valley ecosystem offers strategic advantages for economic growth and innovation. (Photo: Alison van Diggelen/Fresh Dialogues\" width=\"252\" height=\"253\">\u003cfigcaption class=\"wp-caption-text\">Kim Walesh, Director of economic development at the City of San Jose explains how the city's location within the Silicon Valley ecosystem offers strategic advantages for economic growth and innovation. (Photo: Alison van Diggelen/Fresh Dialogues)\u003c/figcaption>\u003c/figure>\n\u003cp>“Being the large anchor city in Silicon Valley, we are remarkably open to new ideas, to thinking differently and we’re scrappy, so we know how to pull resources together toward a common goal and leverage, leverage, leverage,” says Walesh.\u003c/p>\n\u003cp>The city has certainly leveraged its sunny climate. \u003ca href=\"http://www.californiasolarstatistics.ca.gov/reports/locale_stats/\">\u003cstrong>According to state regulators\u003c/strong>\u003c/a>, San Jose has installed more solar panels on its private and public buildings than any other California city.\u003c/p>\n\u003cp>“Southern California sun doesn’t hold a candle to our aggressive goals for solar installations in sunny San Jose,” says a jubilant Walesh.\u003c/p>\n\u003cp>\u003cstrong>The challenge of higher hanging fruit\u003c/strong>\u003c/p>\n\u003cp>But others, like Megan Medeiros with the Loma Prieta Chapter of the Sierra Club, paint a less rosy picture.\u003c/p>\n\u003cp>“San Jose has already picked off the low hanging fruit of their green vision,” says Medeiros, who feels the city has prioritized productivity before efficiency\u003cem>.\u003c/em>\u003c/p>\n\u003cp>She’d like to see a lot more energy\u003cem> efficiency\u003c/em> measures like green building taking place. So far, the city has only built, or retrofitted, \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2949\">\u003cstrong>13% of its goal of 50 Million square feet\u003c/strong>\u003c/a> of green (private and public) buildings.\u003c/p>\n\u003cp>San Jose is doing better with its efforts to \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2947\">\u003cstrong>cut per capita energy use in half\u003c/strong>\u003c/a>; it’s 25% of the way to its goal.\u003c/p>\n\u003cp>Medeiros suggests San Jose adopt Palo Alto’s \u003cem>carbon neutral\u003c/em> goal or try to take the lead in alternative transportation like San Francisco has with its popular car share communities and mass transit system. But San Jose has had some success with its own public fleet of vehicles: \u003ca href=\"http://www.sanjoseca.gov/index.aspx?NID=2953\">\u003cstrong>40% now run on alternative fuels\u003c/strong>\u003c/a>.\u003c/p>\n\u003cp>Medeiros would like to see San Jose building more pedestrian and bicycle paths and planting more trees.\u003c/p>\n\u003cfigure id=\"attachment_50388\" class=\"wp-caption alignright\" style=\"max-width: 337px\">\u003cimg class=\"size-medium wp-image-50388\" src=\"http://ww2.kqed.org/quest/wp-content/uploads/sites/39/2013/03/IMG_4157-337x253.jpg\" alt=\"Megan Medeiros, Development Manager at the Loma Prieta Chapter of the Sierra Club says San Jose needs to make it easy for people to get around on foot, bicycle and by public transportation. (Photo: Alison van Diggelen/Fresh Dialogues)\" width=\"337\" height=\"253\">\u003cfigcaption class=\"wp-caption-text\">Megan Medeiros, Development Manager at the Loma Prieta Chapter of the Sierra Club says San Jose needs to make it easy for people to get around on foot, bicycle and by public transportation. (Photo: Alison van Diggelen/Fresh Dialogues)\u003c/figcaption>\u003c/figure>\n\u003cp>If it did that, it could be attracting a lot of younger people who, Medeiros says, are “flocking to San Francisco” because it provides them with a better quality of life.\u003c/p>\n\u003cp>\u003cstrong>The economic impact of green\u003c/strong>\u003c/p>\n\u003cp>But SVLG’s Carl Guardino praises cities such as San Jose that have taken big steps toward more sustainable economic growth.\u003c/p>\n\u003cp>“Both San Jose and San Francisco, they have taken tremendous strides, along with \u003ca href=\"http://www.cbsnews.com/8301-201_162-57569425/bloomberg-pushes-green-agenda-in-final-nyc-state-of-the-city/\">Mayor Bloomberg in New York\u003c/a>, in being on the cutting edge of innovation, of the green economy, working as a public sector to bolster private sector success,” he says.\u003c/p>\n\u003cp>San Jose’s Kim Walesh points out that cleantech jobs are an important new driver of the local economy. She cites last year’s \u003ca href=\"http://www.milkeninstitute.org/publications/publications.taf?function=detail&ID=38801388\">\u003cstrong>Milken Institute report\u003c/strong>\u003c/a>, which described the San Jose metro area as the nation’s number one performing city in terms of jobs and wage growth - thanks to its innovative tech culture. The San Francisco metro region ranked 36.\u003c/p>\n\u003cp>“We’re not a splashy city that makes a lot of announcements,” says Walesh. “We’re a city of idea generators who also implement. We can talk about the green vision, but we’re really walking the green vision and we’re making some progress.”\u003c/p>\n\u003cp>Looking to the future, San Jose city officials are abuzz about this summer’s opening of its \u003ca href=\"http://www.sanjoseca.gov/DocumentCenter/View/7402\">\u003cstrong>Cleantech Innovation Center\u003c/strong>\u003c/a>. It’s a partnership with Lawrence Berkeley National Lab and will offer a demonstration center for cleantech startups to test, showcase and speed commercialization of their green products.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>To see all of San Jose’s green goals and how it’s measuring up, check out San Jose’s \u003ca href=\"http://sanjoseca.gov/DocumentCenter/View/13270\">\u003cstrong>Green Vision Progress Report\u003c/strong>\u003c/a> for 2012.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/quest/50370/san-joses-green-vision-helps-spur-silicon-valley-economic-growth","authors":["10333"],"categories":["quest_6","quest_11765","quest_9"],"tags":["quest_252","quest_11813","quest_11811","quest_11194","quest_13203","quest_2493","quest_11168","quest_11812"],"featImg":"quest_50440","label":"quest"},"quest_38943":{"type":"posts","id":"quest_38943","meta":{"index":"posts_1591205157","site":"quest","id":"38943","score":null,"sort":[1339181983000]},"guestAuthors":[],"slug":"diversity-in-the-valley-the-newme-accelerator-part-two","title":"Diversity in the Valley: The NewME Accelerator (Part Two)","publishDate":1339181983,"format":"audio","headTitle":"QUEST | KQED Science","labelTerm":{"site":"quest"},"content":"\u003cp>http://www.kqed.org/.stream/anon/radio/quest/2012/06/2012-06-11-quest.mp3\u003c/p>\n\u003cp>Even during the economic downturn, innovators and entrepreneurs in Silicon Valley have found a way to get rich and change the world. But that success has left out large groups of people. \u003c/p>\n\u003cp>A new program called the \u003ca href=\"http://www.newmeaccelerator.com/\">NewME Accelerator\u003c/a>, for New Media Entrepreneurship aims to change this. It’s designed to encourage women and minorities to found technology companies.\u003c/p>\n\u003cp>Seven participants from around the country shared a house in San Francisco for three months, got coached on their business plans and perfect the art of the pitch. \u003c/p>\n\u003cp>Rachel Brooks, founder of \u003ca href=\"http://citizenmade.co/\">Citizen Made\u003c/a>, is 25 and from Chicago. In terms of pitching, she’d say she has some work to do. At her first pitch session, in the first week of the NewME program, she spoke in a rush of words, the black notebook in her hand trembling. \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“I was the first one to go, I had no idea what to expect,” she recalled. “And I was terrified, right? I was terrible. Really bad!”\u003c/p>\n\u003cp>\u003ciframe style=\"border: 0px none;overflow: hidden\" src=\"http://www.ckhickey.com/wp-content/uploads/2012/05/20120525_NewME_CH7.html\" frameborder=\"0\" scrolling=\"no\" width=\"620\" height=\"845\">\u003c/iframe>\u003c/p>\n\u003cp>In Silicon Valley, the pitch is everything. It’s how you create buzz about your company and how you convince investors to write you checks. \u003c/p>\n\u003cp>\u003cstrong>Women bring in less investment\u003c/strong>\u003c/p>\n\u003cp>And for women, in particular, this is key. According to \u003ca href=\"http://www.cbinsights.com/blog/venture-capital/venture-capital-human-capital-report\">one recent report\u003c/a>, fewer than ten percent of tech companies \u003ca href=\"http://gsm.ucdavis.edu/digital-publication/2011-uc-davis-study-california-women-business-leaders\">are started by women\u003c/a>. That has a lot to do with the fact that there are fewer women in university computer and engineering programs. \u003c/p>\n\u003cp>But when women do start companies, they attract half the outside capital that male-owned firms bring in, according to \u003ca href=\"http://www.kauffman.org/newsroom/women-launch-high-tech-firms-with-less-financial-capital-than-men.aspx\">one report\u003c/a>. \u003c/p>\n\u003cp>The pitch is central to attracting investors. And it makes \u003ca href=\"http://realityreporting.com/\">Amanda McClure\u003c/a> uncomfortable. \u003c/p>\n\u003cp>She and Rachel Brooks are the two women participants in NewME. She says she understands it’s important to be succinct. But there’s something about the pitch with all its bluster and swagger that she doesn’t relate to. \u003c/p>\n\u003cp>“I mean, how would you describe Facebook in two minutes?” she says. “From a female’s perspective, it’s almost a platform for competition. Like who’s the winner? It feels like an ultra-masculine environment.”\u003c/p>\n\u003cp>Heidi Roizen says she hears from women like Amanda all the time. \u003c/p>\n\u003cp>Roizen started out as an entrepreneur in the Valley in the 1980s. Today she’s a venture capitalist and she also coaches would-be entrepreneurs at Stanford University. \u003c/p>\n\u003cp>“I think you can group women entrepreneurs and you can find things they do that are very different. They're uncomfortable not knowing an answer, they are uncomfortable taking credit, and they are uncomfortable making bold statements.” \u003c/p>\n\u003cp>Roizen emphasizes that she’s generalizing here. Many, many women don’t fit that mold at all. \u003c/p>\n\u003cp>\u003cstrong>Heidi vs Howard\u003c/strong>\u003c/p>\n\u003cp>But she says when women do succeed, they face a different reception in the business world. \u003c/p>\n\u003cp>In fact, Roizen herself helped demonstrate this. \u003c/p>\n\u003cp>A few years ago, a Harvard business school professor did an experiment. \u003ca href=\"http://www.gsb.stanford.edu/news/headlines/wim_martin07.shtml\">He took\u003c/a> Heidi’s career, her resume, essentially, and \u003ca href=\"http://open.salon.com/blog/shannon_kelley/2011/01/04/the_likability_problem\">taught it\u003c/a> to two groups of students. With one difference: He taught one as the Heidi Roizen case, and he taught one as the Howard Roizen case. \u003c/p>\n\u003cp>Then the professor asked each group: Would you hire this person?\u003c/p>\n\u003cp>Howard and Heidi, said the students, were equally competent. But, recalls Roizen, “Howard was more likeable. A person you felt like you could work with. A person you felt like you could trust.” \u003c/p>\n\u003cp>In the student’s eyes, Heidi’s success made her seem aggressive, self-promoting. \u003c/p>\n\u003cp>I asked Roizen how this made her feel, after all, the students were evaluating her. \u003c/p>\n\u003cp>She sighed. “You know, how can you be pissed off? It's reality.”\u003c/p>\n\u003cp>“I guess it made me think, ‘Hey, I did even better than I thought because there was this bias against me. But some people are for you and some people are against you, no matter what you are or who you are.”\u003c/p>\n\u003cp>Roizen says women like Rachel Brooks and Amanda McClure have one good option: To ignore whatever bias may be out there. To take the fact they’re a minority in the Valley, and use it to their advantage. \u003c/p>\n\u003cp>“If you're the only woman in the room and you raise your hand, there's a good chance your question is going to get answered,” says Roizen. “If you wait afterwards and go meet the speaker, there’s a good chance you’re going to meet the speaker. You stand out.” \u003c/p>\n\u003cp>\u003cstrong>Perfecting the pitch\u003c/strong>\u003c/p>\n\u003cp>Over the course of NewME’s three-month program, the participants have plenty of opportunities to stand out. They make the rounds of all the big Silicon Valley companies. They have sit downs with venture capitalists, mentors from dozens of companies, including NewME’s founders, which include Google and Hewlett Packard. \u003c/p>\n\u003cp>And all that coaching? It seems to pay off. \u003c/p>\n\u003cp>In the last week of the program, Rachel and the others get another chance to pitch their companies, this time at Google’s San Francisco office. \u003c/p>\n\u003cp>In the audience are representatives from at least three venture capital firms. \u003c/p>\n\u003cp>Brooks sounds much more confident. The notebook is gone. One by one, the founders, all women or African American, make their pitches with confidence and a little bit of swagger.\u003c/p>\n\u003cp>Two weeks after the NewME program wraps up, it’s too early to tell which of these companies will succeed. Three have pulled in some investment -- nothing huge, but a start. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Rachel and Amanda, along with their teammates, are still paying their own way. They’re forging ahead, living cheap, building their companies and getting customers. They say they’re in this for the long haul. \u003c/p>\n\n","blocks":[],"excerpt":"This week we’re back in Silicon Valley, with a program called NewME, or New Media Entrepreneurship. It’s designed to encourage women and minorities to found technology companies. Seven participants from around the country shared a house in San Francisco for three months, got coached on their business plans and attempted to perfect the art of the pitch. ","status":"publish","parent":0,"modified":1370996515,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":true,"iframeSrcs":["http://www.ckhickey.com/wp-content/uploads/2012/05/20120525_NewME_CH7.html"],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":39,"wordCount":994},"headData":{"title":"Diversity in the Valley: The NewME Accelerator (Part Two) | KQED","description":"This week we’re back in Silicon Valley, with a program called NewME, or New Media Entrepreneurship. It’s designed to encourage women and minorities to found technology companies. Seven participants from around the country shared a house in San Francisco for three months, got coached on their business plans and attempted to perfect the art of the pitch. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Diversity in the Valley: The NewME Accelerator (Part Two)","datePublished":"2012-06-08T18:59:43.000Z","dateModified":"2013-06-12T00:21:55.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"38943 http://science.kqed.org/quest/?post_type=audio_reports&p=38943","disqusUrl":"https://ww2.kqed.org/quest/2012/06/08/diversity-in-the-valley-the-newme-accelerator-part-two/","disqusTitle":"Diversity in the Valley: The NewME Accelerator (Part Two)","path":"/quest/38943/diversity-in-the-valley-the-newme-accelerator-part-two","audioUrl":"http://www.kqed.org/.stream/anon/radio/quest/2012/06/2012-06-11-quest.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>http://www.kqed.org/.stream/anon/radio/quest/2012/06/2012-06-11-quest.mp3\u003c/p>\n\u003cp>Even during the economic downturn, innovators and entrepreneurs in Silicon Valley have found a way to get rich and change the world. But that success has left out large groups of people. \u003c/p>\n\u003cp>A new program called the \u003ca href=\"http://www.newmeaccelerator.com/\">NewME Accelerator\u003c/a>, for New Media Entrepreneurship aims to change this. It’s designed to encourage women and minorities to found technology companies.\u003c/p>\n\u003cp>Seven participants from around the country shared a house in San Francisco for three months, got coached on their business plans and perfect the art of the pitch. \u003c/p>\n\u003cp>Rachel Brooks, founder of \u003ca href=\"http://citizenmade.co/\">Citizen Made\u003c/a>, is 25 and from Chicago. In terms of pitching, she’d say she has some work to do. At her first pitch session, in the first week of the NewME program, she spoke in a rush of words, the black notebook in her hand trembling. \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“I was the first one to go, I had no idea what to expect,” she recalled. “And I was terrified, right? I was terrible. Really bad!”\u003c/p>\n\u003cp>\u003ciframe style=\"border: 0px none;overflow: hidden\" src=\"http://www.ckhickey.com/wp-content/uploads/2012/05/20120525_NewME_CH7.html\" frameborder=\"0\" scrolling=\"no\" width=\"620\" height=\"845\">\u003c/iframe>\u003c/p>\n\u003cp>In Silicon Valley, the pitch is everything. It’s how you create buzz about your company and how you convince investors to write you checks. \u003c/p>\n\u003cp>\u003cstrong>Women bring in less investment\u003c/strong>\u003c/p>\n\u003cp>And for women, in particular, this is key. According to \u003ca href=\"http://www.cbinsights.com/blog/venture-capital/venture-capital-human-capital-report\">one recent report\u003c/a>, fewer than ten percent of tech companies \u003ca href=\"http://gsm.ucdavis.edu/digital-publication/2011-uc-davis-study-california-women-business-leaders\">are started by women\u003c/a>. That has a lot to do with the fact that there are fewer women in university computer and engineering programs. \u003c/p>\n\u003cp>But when women do start companies, they attract half the outside capital that male-owned firms bring in, according to \u003ca href=\"http://www.kauffman.org/newsroom/women-launch-high-tech-firms-with-less-financial-capital-than-men.aspx\">one report\u003c/a>. \u003c/p>\n\u003cp>The pitch is central to attracting investors. And it makes \u003ca href=\"http://realityreporting.com/\">Amanda McClure\u003c/a> uncomfortable. \u003c/p>\n\u003cp>She and Rachel Brooks are the two women participants in NewME. She says she understands it’s important to be succinct. But there’s something about the pitch with all its bluster and swagger that she doesn’t relate to. \u003c/p>\n\u003cp>“I mean, how would you describe Facebook in two minutes?” she says. “From a female’s perspective, it’s almost a platform for competition. Like who’s the winner? It feels like an ultra-masculine environment.”\u003c/p>\n\u003cp>Heidi Roizen says she hears from women like Amanda all the time. \u003c/p>\n\u003cp>Roizen started out as an entrepreneur in the Valley in the 1980s. Today she’s a venture capitalist and she also coaches would-be entrepreneurs at Stanford University. \u003c/p>\n\u003cp>“I think you can group women entrepreneurs and you can find things they do that are very different. They're uncomfortable not knowing an answer, they are uncomfortable taking credit, and they are uncomfortable making bold statements.” \u003c/p>\n\u003cp>Roizen emphasizes that she’s generalizing here. Many, many women don’t fit that mold at all. \u003c/p>\n\u003cp>\u003cstrong>Heidi vs Howard\u003c/strong>\u003c/p>\n\u003cp>But she says when women do succeed, they face a different reception in the business world. \u003c/p>\n\u003cp>In fact, Roizen herself helped demonstrate this. \u003c/p>\n\u003cp>A few years ago, a Harvard business school professor did an experiment. \u003ca href=\"http://www.gsb.stanford.edu/news/headlines/wim_martin07.shtml\">He took\u003c/a> Heidi’s career, her resume, essentially, and \u003ca href=\"http://open.salon.com/blog/shannon_kelley/2011/01/04/the_likability_problem\">taught it\u003c/a> to two groups of students. With one difference: He taught one as the Heidi Roizen case, and he taught one as the Howard Roizen case. \u003c/p>\n\u003cp>Then the professor asked each group: Would you hire this person?\u003c/p>\n\u003cp>Howard and Heidi, said the students, were equally competent. But, recalls Roizen, “Howard was more likeable. A person you felt like you could work with. A person you felt like you could trust.” \u003c/p>\n\u003cp>In the student’s eyes, Heidi’s success made her seem aggressive, self-promoting. \u003c/p>\n\u003cp>I asked Roizen how this made her feel, after all, the students were evaluating her. \u003c/p>\n\u003cp>She sighed. “You know, how can you be pissed off? It's reality.”\u003c/p>\n\u003cp>“I guess it made me think, ‘Hey, I did even better than I thought because there was this bias against me. But some people are for you and some people are against you, no matter what you are or who you are.”\u003c/p>\n\u003cp>Roizen says women like Rachel Brooks and Amanda McClure have one good option: To ignore whatever bias may be out there. To take the fact they’re a minority in the Valley, and use it to their advantage. \u003c/p>\n\u003cp>“If you're the only woman in the room and you raise your hand, there's a good chance your question is going to get answered,” says Roizen. “If you wait afterwards and go meet the speaker, there’s a good chance you’re going to meet the speaker. You stand out.” \u003c/p>\n\u003cp>\u003cstrong>Perfecting the pitch\u003c/strong>\u003c/p>\n\u003cp>Over the course of NewME’s three-month program, the participants have plenty of opportunities to stand out. They make the rounds of all the big Silicon Valley companies. They have sit downs with venture capitalists, mentors from dozens of companies, including NewME’s founders, which include Google and Hewlett Packard. \u003c/p>\n\u003cp>And all that coaching? It seems to pay off. \u003c/p>\n\u003cp>In the last week of the program, Rachel and the others get another chance to pitch their companies, this time at Google’s San Francisco office. \u003c/p>\n\u003cp>In the audience are representatives from at least three venture capital firms. \u003c/p>\n\u003cp>Brooks sounds much more confident. The notebook is gone. One by one, the founders, all women or African American, make their pitches with confidence and a little bit of swagger.\u003c/p>\n\u003cp>Two weeks after the NewME program wraps up, it’s too early to tell which of these companies will succeed. Three have pulled in some investment -- nothing huge, but a start. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Rachel and Amanda, along with their teammates, are still paying their own way. They’re forging ahead, living cheap, building their companies and getting customers. They say they’re in this for the long haul. \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/quest/38943/diversity-in-the-valley-the-newme-accelerator-part-two","authors":["210"],"tags":["quest_60","quest_252","quest_11167","quest_11170","quest_11172","quest_11166","quest_13203","quest_13202","quest_11168","quest_11171","quest_11173"],"featImg":"quest_38983","label":"quest"},"quest_38924":{"type":"posts","id":"quest_38924","meta":{"index":"posts_1591205157","site":"quest","id":"38924","score":null,"sort":[1338593475000]},"guestAuthors":[],"slug":"diversity-in-the-valley-the-newme-accelerator-part-one","title":"Diversity in the Valley: The NewME Accelerator (Part One)","publishDate":1338593475,"format":"audio","headTitle":"QUEST | KQED Science","labelTerm":{"site":"quest"},"content":"\u003cp>http://www.kqed.org/.stream/anon/radio/quest/2012/06/2012-06-04-quest.mp3\u003c/p>\n\u003cp>If there is a founding belief to Silicon Valley, it’s this: the idea is everything.\u003c/p>\n\u003cp>May’s Facebook IPO seemed like the perfect illustration. A simple idea, conceived by a college student, became a hundred-billion dollar empire in just eight years.\u003c/p>\n\u003cp>But if you look around Silicon Valley, ideas all seem to be coming from the same kind of people. By one recent estimate, one percent of technology entrepreneurs were African American. Only eight percent of companies were founded by women. Mark Zuckerberg isn’t just a model of success in the Valley, he’s a blueprint.\u003c/p>\n\u003cp>One program aims to change this by encouraging more women and minorities to launch companies. It’s called \u003ca href=\"http://www.newmeaccelerator.com/\">NewMe, for New Media Entrepreneurship\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Chris Lyons, from Johns Creek Georgia, is one of the participants. Like a lot of people in Silicon Valley, he seems almost predestined for entrepreneurship. When he was 12, he started mowing lawns.\u003c/p>\n\u003cp>\u003ciframe style=\"border: 0px none; overflow: hidden;\" src=\"http://kqed03.streamguys.us/anon.kqed/slideshow/newme/20120525_NewME_CH8.html\" frameborder=\"0\" scrolling=\"no\" width=\"620\" height=\"845\">\u003c/iframe>\u003cbr>\n\u003cem>Interactive news package designed by C.K. Hickey, using photos taken by \u003ca href=\"http://ww2.kqed.org/quest/author/joshua-cassidy/\">Joshua Cassidy\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>“I would push my lawn mower up and down the hill with one hand and carry the rolling trash can for the other,” says Lyons. “I had over 30 lawns. Then I bought a John Deere tractor. By the time I was 16, I had two employees.”\u003c/p>\n\u003cp>Now, someone like this isn’t going to stay in John’s Creek forever. By the time he was 25, Lyons had set his sights on Silicon Valley. “I want to be in an area that nurtures strong willed, forward thinking, individuals,” he says. “And there's no better place than Silicon Valley or San Francisco.”\u003c/p>\n\u003cp>\u003cstrong>\"It’s about how our brains are wired.\"\u003cbr>\n\u003c/strong>\u003cbr>\nBut when you look at Silicon Valley, especially at people who are starting businesses, few of them look like Chris Lyons, who is black. And that fact tends to perpetuate itself, says venture capitalist and \u003ca href=\"http://www.lpfi.org/history\">diversity consultant\u003c/a> Freada Kapor Klein.\u003c/p>\n\u003cp>“This isn’t about being bigots, says Klein. “It isn’t about who’s mean spirited and who’s enlightened. It’s about how our brains are wired.”\u003c/p>\n\u003cp>Klein says it’s human nature: People tend to help people who look like them, and who come from the same backgrounds. She says it’s largely unconscious. “We’re not even aware of that hurdle we’ve put in the place of a different kind of entrepreneur.”\u003c/p>\n\u003cp>That’s why Klein and her husband, Mitch Kapor, are among the supporters for the NewME accelerator. Its founder and CEO is Angela Benton.\u003c/p>\n\u003cp>For three months, seven “founders” as they’re called, shared a four-bedroom house in San Francisco’s Inner Sunset neighborhood.\u003c/p>\n\u003cp>“Like Real World for geeks,” said Rachel Brooks, a stylish 25-year old from Chicago.\u003c/p>\n\u003cp>Each of the founders has a business.\u003c/p>\n\u003cp>Chris Lyons is the founder of \u003ca href=\"www.picturemenu.com\">PictureMenu\u003c/a>, which helps restaurants put their menus online. Rachel's company, \u003ca href=\"citizenmade.co\">Citizen Made\u003c/a> lets online merchants make their products customizable.\u003c/p>\n\u003cp>\u003cem>(See the interactive photos above for more about each of the founders’ companies.)\u003c/em>\u003c/p>\n\u003cp>Freada Kapor Klein says the NewME program is a two-way street. Without diversity, she says, the industry – and the rest of us – miss out.\u003c/p>\n\u003cp>“If we've got a very insular world, then the kinds of companies that are created will most scratch the itch of a particular set of people, and ignore everyone else,” says Klein.\u003c/p>\n\u003cp>\u003cstrong>\u003cbr>\nRoadblocks to diversity\u003c/strong>\u003c/p>\n\u003cp>One major source of Silicon Valley’s homogeneity is what’s called the pipeline issue. There just aren’t a lot of women, African Americans, and Latinos enrolling in science and engineering programs, which are the fields that typically lead to technology success.\u003c/p>\n\u003cp>But there are subtler forces at work, too, says Chris Bennett, a NewME alum and entrepreneur who helped start Black Founders, a group based in San Francisco.\u003c/p>\n\u003cp>“No one’s going say ‘I’m not going to fund you because you’re black,’” says Bennett. “But I do know, from talking to investors and entrepreneurs, black and white, everyone will tell you that there’s a bias.”\u003c/p>\n\u003cp>Nnena Ukuku, an attorney who advises start-ups, and fellow Black Founders member, calls it “a chicken-and-egg issue.”\u003c/p>\n\u003cp>“Some people have never seen a successful black entrepreneur,” she says, “so they can’t envision it. But the [black entpreneurs] are out there. It’s a mess!”\u003c/p>\n\u003cp>A mess, she means, because tangled up in all of this are the roadblocks that women and people of color often put in front of themselves.\u003c/p>\n\u003cp>“That’s a much deeper issue,” says Ukuku, laughing.\u003c/p>\n\u003cp>Ukuku says one thing she hears all the time from women and minority entrepreneurs is that they feel like they have to outshine everyone else, just to deserve a place here.\u003c/p>\n\u003cp>“Whereas I’ll talk to some of my friends, who I adore, who don’t fit into one of those two buckets and they’ll say: ‘I got an idea. I’m going for it!’”\u003c/p>\n\u003cp>Ukuku says it’s the same kind of confidence that she sees in her own relatives back in Nigeria.\u003c/p>\n\u003cp>“They’re the majority in that culture,” she says. “There’s just an assumption that you’ll succeed. Like, why wouldn’t you?”\u003c/p>\n\u003cp>\u003cstrong>Pitch day\u003c/strong>\u003c/p>\n\u003cp>It’s that kind of confidence that Chris Lyons and the other founders were trying to cultivate on Day Two of NewME, which took place at Google headquarters in Mountain View.\u003c/p>\n\u003cp>It was every bit the dot-com fantasy they expected.\u003c/p>\n\u003cp>“I just walked outside and they’re playing pool, and drinking coffee,” marvels Chris Lyons, giddily. “And I saw a yoga session when we walked in here!”\u003c/p>\n\u003cp>But he’s nervous too. Tonight is a bit of an initiation. It’s the founders’ first pitch session. Each will have two minutes to present his or her company to a room of 150 or so people, including six critics in the “Dragons' Den,” who will critique the pitches onstage.\u003c/p>\n\u003cp>Chris Lyons is last on the list. He flashes a huge smile. “How’s everyone doing today?” he begins.\u003c/p>\n\u003cp>His pitch starts out pretty strong, with a succinct description of pictureMENU and what it will offer restaurants. But then it gets a little muddy, with vague descriptions of features that will eventually be offered.\u003c/p>\n\u003cp>\"It was a great first half, then it went off the rails,” says Chris Genteel, Development Manager for Global Diversity at Google, is one of the judges. “I didn’t get a sense of the one problem you’re trying to solve.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>It’s a tough knock for Chris. But he’s just getting started. For him and the others, the next three months will be about honing their pitches, making contacts. And for some of them, attracting investment.\u003c/p>\n\n","blocks":[],"excerpt":"If you look around Silicon Valley, ideas all seem to be coming from the same kind of people. By a recent estimate, one percent of technology entrepreneurs were African American. Only eight percent of companies were founded by women. One program aims to change this by encouraging more women and minorities to launch companies.","status":"publish","parent":0,"modified":1341943203,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":true,"iframeSrcs":["http://kqed03.streamguys.us/anon.kqed/slideshow/newme/20120525_NewME_CH8.html"],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":42,"wordCount":1241},"headData":{"title":"Diversity in the Valley: The NewME Accelerator (Part One) | KQED","description":"If you look around Silicon Valley, ideas all seem to be coming from the same kind of people. By a recent estimate, one percent of technology entrepreneurs were African American. Only eight percent of companies were founded by women. One program aims to change this by encouraging more women and minorities to launch companies.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Diversity in the Valley: The NewME Accelerator (Part One)","datePublished":"2012-06-01T23:31:15.000Z","dateModified":"2012-07-10T18:00:03.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"38924 http://science.kqed.org/quest/?p=38924","disqusUrl":"https://ww2.kqed.org/quest/2012/06/01/diversity-in-the-valley-the-newme-accelerator-part-one/","disqusTitle":"Diversity in the Valley: The NewME Accelerator (Part One)","path":"/quest/38924/diversity-in-the-valley-the-newme-accelerator-part-one","audioUrl":"http://www.kqed.org/.stream/anon/radio/quest/2012/06/2012-06-04-quest.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>http://www.kqed.org/.stream/anon/radio/quest/2012/06/2012-06-04-quest.mp3\u003c/p>\n\u003cp>If there is a founding belief to Silicon Valley, it’s this: the idea is everything.\u003c/p>\n\u003cp>May’s Facebook IPO seemed like the perfect illustration. A simple idea, conceived by a college student, became a hundred-billion dollar empire in just eight years.\u003c/p>\n\u003cp>But if you look around Silicon Valley, ideas all seem to be coming from the same kind of people. By one recent estimate, one percent of technology entrepreneurs were African American. Only eight percent of companies were founded by women. Mark Zuckerberg isn’t just a model of success in the Valley, he’s a blueprint.\u003c/p>\n\u003cp>One program aims to change this by encouraging more women and minorities to launch companies. It’s called \u003ca href=\"http://www.newmeaccelerator.com/\">NewMe, for New Media Entrepreneurship\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Chris Lyons, from Johns Creek Georgia, is one of the participants. Like a lot of people in Silicon Valley, he seems almost predestined for entrepreneurship. When he was 12, he started mowing lawns.\u003c/p>\n\u003cp>\u003ciframe style=\"border: 0px none; overflow: hidden;\" src=\"http://kqed03.streamguys.us/anon.kqed/slideshow/newme/20120525_NewME_CH8.html\" frameborder=\"0\" scrolling=\"no\" width=\"620\" height=\"845\">\u003c/iframe>\u003cbr>\n\u003cem>Interactive news package designed by C.K. Hickey, using photos taken by \u003ca href=\"http://ww2.kqed.org/quest/author/joshua-cassidy/\">Joshua Cassidy\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>“I would push my lawn mower up and down the hill with one hand and carry the rolling trash can for the other,” says Lyons. “I had over 30 lawns. Then I bought a John Deere tractor. By the time I was 16, I had two employees.”\u003c/p>\n\u003cp>Now, someone like this isn’t going to stay in John’s Creek forever. By the time he was 25, Lyons had set his sights on Silicon Valley. “I want to be in an area that nurtures strong willed, forward thinking, individuals,” he says. “And there's no better place than Silicon Valley or San Francisco.”\u003c/p>\n\u003cp>\u003cstrong>\"It’s about how our brains are wired.\"\u003cbr>\n\u003c/strong>\u003cbr>\nBut when you look at Silicon Valley, especially at people who are starting businesses, few of them look like Chris Lyons, who is black. And that fact tends to perpetuate itself, says venture capitalist and \u003ca href=\"http://www.lpfi.org/history\">diversity consultant\u003c/a> Freada Kapor Klein.\u003c/p>\n\u003cp>“This isn’t about being bigots, says Klein. “It isn’t about who’s mean spirited and who’s enlightened. It’s about how our brains are wired.”\u003c/p>\n\u003cp>Klein says it’s human nature: People tend to help people who look like them, and who come from the same backgrounds. She says it’s largely unconscious. “We’re not even aware of that hurdle we’ve put in the place of a different kind of entrepreneur.”\u003c/p>\n\u003cp>That’s why Klein and her husband, Mitch Kapor, are among the supporters for the NewME accelerator. Its founder and CEO is Angela Benton.\u003c/p>\n\u003cp>For three months, seven “founders” as they’re called, shared a four-bedroom house in San Francisco’s Inner Sunset neighborhood.\u003c/p>\n\u003cp>“Like Real World for geeks,” said Rachel Brooks, a stylish 25-year old from Chicago.\u003c/p>\n\u003cp>Each of the founders has a business.\u003c/p>\n\u003cp>Chris Lyons is the founder of \u003ca href=\"www.picturemenu.com\">PictureMenu\u003c/a>, which helps restaurants put their menus online. Rachel's company, \u003ca href=\"citizenmade.co\">Citizen Made\u003c/a> lets online merchants make their products customizable.\u003c/p>\n\u003cp>\u003cem>(See the interactive photos above for more about each of the founders’ companies.)\u003c/em>\u003c/p>\n\u003cp>Freada Kapor Klein says the NewME program is a two-way street. Without diversity, she says, the industry – and the rest of us – miss out.\u003c/p>\n\u003cp>“If we've got a very insular world, then the kinds of companies that are created will most scratch the itch of a particular set of people, and ignore everyone else,” says Klein.\u003c/p>\n\u003cp>\u003cstrong>\u003cbr>\nRoadblocks to diversity\u003c/strong>\u003c/p>\n\u003cp>One major source of Silicon Valley’s homogeneity is what’s called the pipeline issue. There just aren’t a lot of women, African Americans, and Latinos enrolling in science and engineering programs, which are the fields that typically lead to technology success.\u003c/p>\n\u003cp>But there are subtler forces at work, too, says Chris Bennett, a NewME alum and entrepreneur who helped start Black Founders, a group based in San Francisco.\u003c/p>\n\u003cp>“No one’s going say ‘I’m not going to fund you because you’re black,’” says Bennett. “But I do know, from talking to investors and entrepreneurs, black and white, everyone will tell you that there’s a bias.”\u003c/p>\n\u003cp>Nnena Ukuku, an attorney who advises start-ups, and fellow Black Founders member, calls it “a chicken-and-egg issue.”\u003c/p>\n\u003cp>“Some people have never seen a successful black entrepreneur,” she says, “so they can’t envision it. But the [black entpreneurs] are out there. It’s a mess!”\u003c/p>\n\u003cp>A mess, she means, because tangled up in all of this are the roadblocks that women and people of color often put in front of themselves.\u003c/p>\n\u003cp>“That’s a much deeper issue,” says Ukuku, laughing.\u003c/p>\n\u003cp>Ukuku says one thing she hears all the time from women and minority entrepreneurs is that they feel like they have to outshine everyone else, just to deserve a place here.\u003c/p>\n\u003cp>“Whereas I’ll talk to some of my friends, who I adore, who don’t fit into one of those two buckets and they’ll say: ‘I got an idea. I’m going for it!’”\u003c/p>\n\u003cp>Ukuku says it’s the same kind of confidence that she sees in her own relatives back in Nigeria.\u003c/p>\n\u003cp>“They’re the majority in that culture,” she says. “There’s just an assumption that you’ll succeed. Like, why wouldn’t you?”\u003c/p>\n\u003cp>\u003cstrong>Pitch day\u003c/strong>\u003c/p>\n\u003cp>It’s that kind of confidence that Chris Lyons and the other founders were trying to cultivate on Day Two of NewME, which took place at Google headquarters in Mountain View.\u003c/p>\n\u003cp>It was every bit the dot-com fantasy they expected.\u003c/p>\n\u003cp>“I just walked outside and they’re playing pool, and drinking coffee,” marvels Chris Lyons, giddily. “And I saw a yoga session when we walked in here!”\u003c/p>\n\u003cp>But he’s nervous too. Tonight is a bit of an initiation. It’s the founders’ first pitch session. Each will have two minutes to present his or her company to a room of 150 or so people, including six critics in the “Dragons' Den,” who will critique the pitches onstage.\u003c/p>\n\u003cp>Chris Lyons is last on the list. He flashes a huge smile. “How’s everyone doing today?” he begins.\u003c/p>\n\u003cp>His pitch starts out pretty strong, with a succinct description of pictureMENU and what it will offer restaurants. But then it gets a little muddy, with vague descriptions of features that will eventually be offered.\u003c/p>\n\u003cp>\"It was a great first half, then it went off the rails,” says Chris Genteel, Development Manager for Global Diversity at Google, is one of the judges. “I didn’t get a sense of the one problem you’re trying to solve.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>It’s a tough knock for Chris. But he’s just getting started. For him and the others, the next three months will be about honing their pitches, making contacts. And for some of them, attracting investment.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/quest/38924/diversity-in-the-valley-the-newme-accelerator-part-one","authors":["10374","6219"],"categories":["quest_8"],"tags":["quest_60","quest_252","quest_844","quest_11167","quest_11169","quest_11166","quest_13203","quest_13202","quest_11168","quest_3180"],"featImg":"quest_39015","label":"quest"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? 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