Nissan Silicon Valley Lab Opening
Japanese automaker Nissan is the latest to open a research Center in Silicon Valley. The company plans to tap into the area’s high tech innovation.

It’s no coincidence that the new Nissan Research Center in Sunnyvale is fewer than five miles away from Google headquarters. Google is at the forefront in developing self driving cars.

Autonomous driving is one of the future car trends Nissan plans to explore according to the new center’s director, Martin Sierhuis.
“It’s about moving ahead in a way that we can be more safe and have less accidents. Also, its a way to drive closer together so now you are thinking about eliminating traffic jams and eventually you can think about redesigning how we live, urban planning,” explains Sierhuis.

Nissan is also looking at car connectivity and driving behavior at its new lab. The company, already a trend setter in electric car development, plans to use electric research vehicles at its Silicon Valley center. Nissan joins several automakers with labs already in the Valley including BMW and Ford.

Nissan Explores Future Car Trends In Silicon Valley 7 March,2013Andrea Kissack


Andrea Kissack

Andrea has nearly three decades of experience working as a reporter, anchor, producer and editor for public radio, large market television news and CBS radio. In her current role as KQED’s Sr. Science Editor, Andrea helps lead a talented team covering science, technology, health and the environment for broadcast and digital platforms. Most recently she helped KQED launch a new, multimedia initiative covering the intersection of technology, health and medical science. She has earned a number of accolades for her work including awards from the Radio and Television News Directors Association, the National Academy of Television Arts and Sciences and the Associated Press. Her work can be seen, and heard, on a number of networks, Including NPR, PBS, CBS and the BBC.

Sponsored by

Become a KQED sponsor