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Hyper-sensitive ears and super-sized legs allow them to leap right out of harm’s way. \u003c/p>\n\u003cp>Besides producing stunning videos, the series is also spearheading KQED’s first foray into crowdfunding with a \u003ca href=\"https://www.patreon.com/deeplook\">Patreon campaign\u003c/a> that has over 400 super-fans who contribute on a monthly basis. \u003cem>Deep Look \u003c/em>recently reached its funding goal of $2,000 a month, and as a result, will be sending its producers to Oaxaca, Mexico on a special filming expedition this spring.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> is produced by \u003ca href=\"https://www.kqed.org/science/about#staff\">KQED’s award-winning science team\u003c/a> and is presented in collaboration with \u003ca href=\"https://www.youtube.com/user/pbsdigitalstudios\">PBS Digital Studios\u003c/a>. The entire series with accompanying articles and additional content can be accessed at \u003ca href=\"http://www.kqed.org/deeplook\">KQED.org/deeplook\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The Team\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em>’s award-winning production team includes: science radio reporter Lauren Sommer, host and writer; Craig Rosa, series producer; Josh Cassidy, lead producer and cinematographer; Gabriela Quirós, coordinating producer, and Jenny Oh and Mike Seely, producers. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes also include special animations by Teodros Hailye. \u003c/p>\n\u003cp>\u003cstrong>Awards\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em> has won several prestigious awards:\u003cbr>\n• October 2019, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video) for episodes about \u003ca href=\"https://www.youtube.com/watch?v=oPbH1YhsdP8\">blue orchard bees\u003c/a>, \u003ca href=\"https://www.youtube.com/watch?v=mHbwC-AIyTE\">Jerusalem crickets\u003c/a>, \u003ca href=\"https://www.youtube.com/watch?v=YW2eGaUzq7E\">face mites\u003c/a>, \u003ca href=\"https://www.youtube.com/watch?v=Yb26BBvAAWU\">head lice\u003c/a>, and \u003ca href=\"http://www.youtube.com/watch?v=KLVfWKxtfow\">nudibranch sea slugs\u003c/a>.\u003cbr>\n• June 2019, Northern California Emmy® Award in the Health/Science/ Environment- Feature/Segment category for \u003ca href=\"https://www.kqed.org/science/1917913/why-the-male-black-widow-spider-is-a-real-home-wrecker\">Why the Male Black Widow is a Real Home Wrecker\u003c/a>\u003cbr>\n• October 2018, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video) for episodes about \u003ca href=\"https://www.kqed.org/science/1916487/with-california-drought-over-fewer-sierra-pines-dying\">bark beetles\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1920972/how-ticks-dig-in-with-a-mouth-full-of-hooks\">tick bites\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1921659/take-two-leeches-and-call-me-in-the-morning\">leeches\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1914209/daddy-longlegs-risk-life-and-especially-limb-to-survive\">daddy longlegs\u003c/a>\u003cbr>\n• September 2018, Jackson Hole Science Media Award for Best Short Form Series\u003cbr>\n• June 2018, Northern California Emmy® Award in the Health/Science Environment-Feature/Segment category for \u003ca href=\"https://www.kqed.org/science/1917469/praying-mantis-love-is-waaay-weirder-than-you-think-deep-look\">Praying Mantis Love is Waaay Weirder Than You Think\u003c/a>\u003cbr>\n• June 2017, a Northern California Emmy® Award in the Health/Science/Environment-Feature/ Segment category for \u003ca href=\"https://www.kqed.org/science/1109305/the-snail-smashing-fish-spearing-eye-popping-mantis-shrimp\">The Snail-Smashing, Fish-Spearing, Eye-Popping Mantis Shrimp\u003c/a>\u003cbr>\n• April 2017, a Webby People’s Voice Award in the Science and Education Film and Video category for \u003ca href=\"https://www.kqed.org/science/728086/how-mosquitoes-use-six-needles-to-suck-your-blood\">How Mosquitoes Use Six Needles to Suck Your Blood\u003c/a>\u003cbr>\n• October 2015, Jackson Hole Wildlife Film Festival Best Limited Series – Short Form.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios.\u003cem> Deep Look\u003c/em> is a project of KQED Science, the largest science and environment reporting unit in California. KQED Science is supported by The National Science Foundation, the S. D. Bechtel, Jr. Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Gordon and Betty Moore Foundation, Campaign 21 and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About \u003ca href=\"http://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>\u003c/strong>\u003cbr>\nPBS has long brought the public original, thought-provoking programming. PBS Digital Studios takes that same mission and applies it to the Internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television.\u003c/p>\n\u003cp>\u003cstrong>About \u003ca href=\"https://www.kqed.org/science\">KQED Science\u003c/a>\u003c/strong>\u003cbr>\nKQED Science is the largest science and environmental journalism and education unit in the Western United States. The science unit explores science and environment news, trends and events from the San Francisco Bay Area and beyond with its award-winning, multimedia reporting. The unit produces weekly radio reports, the YouTube nature series \u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look\u003c/a>\u003c/em>, and features posts from prominent science outlets and experts. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions. Discover more about the unit at \u003ca href=\"http://www.kqed.org/science\">KQED.org/science.\u003c/a>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cstrong>About \u003ca href=\"http://www.kqed.org/\">KQED\u003c/a>\u003c/strong>\u003cbr>\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\n","blocks":[],"excerpt":"\u003cem>Deep Look\u003c/em>, KQED's YouTube science series, starts 2020 with all new episodes that zoom in on the mechanics of a cricket chirp, flies that give birth to fully-formed offspring, the little mites that keep Madagascar hissing cockroaches clean and the extraordinary jump-kick of the cute kangaroo rat.","status":"publish","parent":0,"modified":1581456000,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":14,"wordCount":1135},"headData":{"title":"'Deep Look' Science Video Series Kicks Off New Year with Crickets, Flies and Cockroaches - Oh My! | KQED","description":"Deep Look, KQED's YouTube science series, starts 2020 with all new episodes that zoom in on the mechanics of a cricket chirp, flies that give birth to fully-formed offspring, the little mites that keep Madagascar hissing cockroaches clean and the extraordinary jump-kick of the cute kangaroo rat.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"'Deep Look' Science Video Series Kicks Off New Year with Crickets, Flies and Cockroaches - Oh My!","datePublished":"2020-01-15T00:09:29.000Z","dateModified":"2020-02-11T21:20:00.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"11029 https://ww2.kqed.org/pressroom/?p=11029","disqusUrl":"https://ww2.kqed.org/pressroom/2020/01/14/deep-look-new-videos-2020/","disqusTitle":"'Deep Look' Science Video Series Kicks Off New Year with Crickets, Flies and Cockroaches - Oh My!","path":"/pressroom/11029/deep-look-new-videos-2020","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>After five years and more than 100 episodes, KQED's science series \u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look \u003c/a>\u003c/em>has established itself as one of PBS's most popular web series. Its skillfully crafted four-minute videos about tiny animals and plants regularly get millions of views and have won numerous awards, including three Northern California Emmy awards and a Webby. The series kicks off a new year with new episodes that focus up-close on the mechanics of\u003ca href=\"https://www.kqed.org/science/1952589/crickets-chirp-to-flirt\"> a cricket chirp\u003c/a>, flies that give birth to fully-formed offspring, the little mites that keep Madagascar hissing cockroaches clean and the extraordinary jump-kick of the cute kangaroo rat.\u003c/p>\n\u003cp>Launched in October 2014, the series is presented on the \u003ca href=\"https://www.youtube.com/user/KQEDDeepLook/\">PBS Digital Studios YouTube network\u003c/a> and has more than 1.3 million \u003cem>Deep Look\u003c/em> subscribers in addition to over 180 million lifetime views, making it KQED’s most successful web video production. \u003cem>Deep Look's\u003c/em> videos are shot in ultra-HD (4K) and use macro cinematography and video microscopy to reveal small, hidden worlds in nature. \u003cem>Deep Look\u003c/em> releases its videos twice a month and will produce 20 new videos this year. \u003c/p>\n\u003cp>\"In producing for our upcoming sixth year, we're already pushing ourselves to explore more challenging macro filmmaking techniques, stirring music, humorous and thrilling writing, illuminating graphics and vivid editing.” says Craig Rosa, series producer. “We can't wait to share these episodes with our fans!\" \u003c/p>\n\u003cp>The unusual animals and their evolutionary tricks that are featured in the first four \u003cem>Deep Look\u003c/em> videos of the year are:\u003cbr>\n• \u003cstrong>January 14: \u003ca href=\"https://www.kqed.org/science/1952589/crickets-chirp-to-flirt\">Cricket Chirp\u003c/a>\u003c/strong> - Male crickets have a different song for every occasion: to advertise their fitness, woo a mate or keep their rivals away. So how do they make all those different chirps?\u003cbr>\n• \u003cstrong>January 28: Tsetse Fly Mothering\u003c/strong> - A female tsetse fly pushes out a squiggly yellowish larva almost as big as herself, which she nourished with large amounts of milk. To make all that milk, she sucks lots of blood from cattle in sub-Saharan Africa, with devastating results.\u003cbr>\n• \u003cstrong>February 11: Madagascar Hissing Cockroach\u003c/strong> - Most people run to buy a can of bug spray or to call the exterminator when they see cockroaches scurrying around. But not all roaches are pests. Some are pets – like the Madagascar hissing cockroach -- which comes with its own personal cleaning crew.\u003cbr>\n• \u003cstrong>February 25: Kangaroo Rat Karate\u003c/strong> - They may be the cutest ninjas on Earth, but they will not hesitate to kick a venomous snake in the face faster than you can blink. Hyper-sensitive ears and super-sized legs allow them to leap right out of harm’s way. \u003c/p>\n\u003cp>Besides producing stunning videos, the series is also spearheading KQED’s first foray into crowdfunding with a \u003ca href=\"https://www.patreon.com/deeplook\">Patreon campaign\u003c/a> that has over 400 super-fans who contribute on a monthly basis. \u003cem>Deep Look \u003c/em>recently reached its funding goal of $2,000 a month, and as a result, will be sending its producers to Oaxaca, Mexico on a special filming expedition this spring.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> is produced by \u003ca href=\"https://www.kqed.org/science/about#staff\">KQED’s award-winning science team\u003c/a> and is presented in collaboration with \u003ca href=\"https://www.youtube.com/user/pbsdigitalstudios\">PBS Digital Studios\u003c/a>. The entire series with accompanying articles and additional content can be accessed at \u003ca href=\"http://www.kqed.org/deeplook\">KQED.org/deeplook\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The Team\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em>’s award-winning production team includes: science radio reporter Lauren Sommer, host and writer; Craig Rosa, series producer; Josh Cassidy, lead producer and cinematographer; Gabriela Quirós, coordinating producer, and Jenny Oh and Mike Seely, producers. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes also include special animations by Teodros Hailye. \u003c/p>\n\u003cp>\u003cstrong>Awards\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em> has won several prestigious awards:\u003cbr>\n• October 2019, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video) for episodes about \u003ca href=\"https://www.youtube.com/watch?v=oPbH1YhsdP8\">blue orchard bees\u003c/a>, \u003ca href=\"https://www.youtube.com/watch?v=mHbwC-AIyTE\">Jerusalem crickets\u003c/a>, \u003ca href=\"https://www.youtube.com/watch?v=YW2eGaUzq7E\">face mites\u003c/a>, \u003ca href=\"https://www.youtube.com/watch?v=Yb26BBvAAWU\">head lice\u003c/a>, and \u003ca href=\"http://www.youtube.com/watch?v=KLVfWKxtfow\">nudibranch sea slugs\u003c/a>.\u003cbr>\n• June 2019, Northern California Emmy® Award in the Health/Science/ Environment- Feature/Segment category for \u003ca href=\"https://www.kqed.org/science/1917913/why-the-male-black-widow-spider-is-a-real-home-wrecker\">Why the Male Black Widow is a Real Home Wrecker\u003c/a>\u003cbr>\n• October 2018, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video) for episodes about \u003ca href=\"https://www.kqed.org/science/1916487/with-california-drought-over-fewer-sierra-pines-dying\">bark beetles\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1920972/how-ticks-dig-in-with-a-mouth-full-of-hooks\">tick bites\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1921659/take-two-leeches-and-call-me-in-the-morning\">leeches\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1914209/daddy-longlegs-risk-life-and-especially-limb-to-survive\">daddy longlegs\u003c/a>\u003cbr>\n• September 2018, Jackson Hole Science Media Award for Best Short Form Series\u003cbr>\n• June 2018, Northern California Emmy® Award in the Health/Science Environment-Feature/Segment category for \u003ca href=\"https://www.kqed.org/science/1917469/praying-mantis-love-is-waaay-weirder-than-you-think-deep-look\">Praying Mantis Love is Waaay Weirder Than You Think\u003c/a>\u003cbr>\n• June 2017, a Northern California Emmy® Award in the Health/Science/Environment-Feature/ Segment category for \u003ca href=\"https://www.kqed.org/science/1109305/the-snail-smashing-fish-spearing-eye-popping-mantis-shrimp\">The Snail-Smashing, Fish-Spearing, Eye-Popping Mantis Shrimp\u003c/a>\u003cbr>\n• April 2017, a Webby People’s Voice Award in the Science and Education Film and Video category for \u003ca href=\"https://www.kqed.org/science/728086/how-mosquitoes-use-six-needles-to-suck-your-blood\">How Mosquitoes Use Six Needles to Suck Your Blood\u003c/a>\u003cbr>\n• October 2015, Jackson Hole Wildlife Film Festival Best Limited Series – Short Form.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios.\u003cem> Deep Look\u003c/em> is a project of KQED Science, the largest science and environment reporting unit in California. KQED Science is supported by The National Science Foundation, the S. D. Bechtel, Jr. Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Gordon and Betty Moore Foundation, Campaign 21 and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About \u003ca href=\"http://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>\u003c/strong>\u003cbr>\nPBS has long brought the public original, thought-provoking programming. PBS Digital Studios takes that same mission and applies it to the Internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television.\u003c/p>\n\u003cp>\u003cstrong>About \u003ca href=\"https://www.kqed.org/science\">KQED Science\u003c/a>\u003c/strong>\u003cbr>\nKQED Science is the largest science and environmental journalism and education unit in the Western United States. The science unit explores science and environment news, trends and events from the San Francisco Bay Area and beyond with its award-winning, multimedia reporting. The unit produces weekly radio reports, the YouTube nature series \u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look\u003c/a>\u003c/em>, and features posts from prominent science outlets and experts. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions. Discover more about the unit at \u003ca href=\"http://www.kqed.org/science\">KQED.org/science.\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About \u003ca href=\"http://www.kqed.org/\">KQED\u003c/a>\u003c/strong>\u003cbr>\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pressroom/11029/deep-look-new-videos-2020","authors":["6364"],"categories":["pressroom_635","pressroom_1"],"tags":["pressroom_80","pressroom_658","pressroom_655","pressroom_166","pressroom_661","pressroom_208","pressroom_216","pressroom_656","pressroom_660","pressroom_303","pressroom_315","pressroom_659","pressroom_388","pressroom_411","pressroom_412","pressroom_623","pressroom_474","pressroom_482","pressroom_657","pressroom_663","pressroom_662","pressroom_584"],"featImg":"pressroom_11056","label":"pressroom"},"pressroom_10803":{"type":"posts","id":"pressroom_10803","meta":{"index":"posts_1591205157","site":"pressroom","id":"10803","score":null,"sort":[1560355232000]},"guestAuthors":[],"slug":"deeplook1million","title":"KQED’s Nature Series Deep Look Hits One Million YouTube Subscribers","publishDate":1560355232,"format":"standard","headTitle":"KQED's Pressroom | About KQED","labelTerm":{"site":"pressroom"},"content":"\u003cp>San Francisco, CA, June 12, 2019 – KQED’s award-winning nature series \u003cem>\u003ca href=\"http://www.youtube.com/kqeddeeplook\">Deep Look\u003c/a>\u003c/em> has crossed the prestigious one million subscribers mark on YouTube, earning it a coveted gold play button. The series has built its popularity exploring big science concepts by going very small, combining the cinematic tradition of PBS nature documentaries with the short, personal, question-driven style of popular YouTube shows.\u003c/p>\n\u003cfigure id=\"attachment_1943091\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003cimg class=\"size-small wp-image-1943091\" src=\"https://ww2.kqed.org/pressroom/wp-content/uploads/sites/63/2019/06/DeepLook_Gold-Play-Button.jpg\" alt=\"\" width=\"300\" height=\"200\">\u003cfigcaption class=\"wp-caption-text\">\u003cem>Deep Look\u003c/em>'s 1 Million YouTube Subscribers Gold Play Button Plaque\u003c/figcaption>\u003c/figure>\n\u003cp>\"\u003cem>Deep Look \u003c/em>is the first station-produced \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a> series to hit one million subscribers, and the PBSDS team and I are thrilled. The series has earned its spot as one of the best science series online with its combination of incredible macro footage and memorable stories from some of the smallest (and sometimes weirdest) corners of the natural world. \u003cem>Deep Look\u003c/em> is a great example of what happens when PBS stations combine their storytelling and production skills with an engaging digital-first approach. We are proud to have KQED’s \u003cem>Deep Look\u003c/em> in the PBS Digital Studios family, and can’t wait to see where the show goes next,” says Adam Dylewski, PBS Digital Studios’ director of programming.\u003c/p>\n\u003cp>“From our first video about the pygmy sea horse’s incredible camouflage to our latest video about the fearsome wormlion and its sandy pit, \u003cem>Deep Look\u003c/em> reveals and shares the wonder of nature just beyond the edge of our visible world,” says Craig Rosa, \u003cem>Deep Look\u003c/em>’s series producer. “We truly love making these episodes, but it’s so incredible that the series has resonated with so many viewers across the globe. We want to thank our subscribers and fans who got us to this wonderful milestone.”\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s unique three-to-five minute episodes are shot in ultra-HD (4K), using macro cinematography and video microscopy and are released approximately twice a month. \u003cem>Deep Look\u003c/em> was originally created to reach a millennial audience on YouTube and it has achieved this goal. Seventy percent of \u003cem>Deep Look\u003c/em> viewers are aged 18-34, much younger than the traditional PBS primetime viewer whose average age is over 65. Since the series launched in October 2014 in collaboration with PBS Digital Studios, it has produced over 90 episodes receiving more than 100 million views overall and will be releasing its 100th episode this September.\u003c/p>\n\u003cp>“Filming wildlife is always unpredictable. Animals are usually on their own schedule and we have to work hard to capture their often tiny but amazing behaviors. A big part of that is working with scientists to figure out what we can film,” says Josh Cassidy, \u003cem>Deep Look\u003c/em>’s lead producer and cinematographer, who also came up with the original concept for the series. “Besides our fans, we also want to thank all of the researchers we’ve worked with over the years for giving us access to their labs and research. We’d never be able to tell so many different types of stories without their expertise.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s top five most popular videos to date are: \u003ca href=\"https://www.kqed.org/science/728086/how-mosquitoes-use-six-needles-to-suck-your-blood\">\u003cem>How Mosquitoes Use Six Needles to Suck Your Blood\u003c/em>\u003c/a> (14 million views); \u003ca href=\"https://www.kqed.org/science/523936/this-mushroom-starts-killing-you-before-you-even-realize-it\">\u003cem>This Mushroom Starts Killing You Before You Even Realize It\u003c/em>\u003c/a> (5.8 million views); \u003ca>\u003cem>\u003ca href=\"https://www.kqed.org/science/28759/what-happens-when-you-put-a-hummingbird-in-a-wind-tunnel\">What Happens When You Put A Hummingbird in A Wind Tunnel\u003c/a>\u003c/em>\u003c/a> (5 million views); \u003ca>\u003cem>\u003ca href=\"https://www.kqed.org/science/1937775/these-hairworms-eat-a-cricket-alive-and-control-its-mind\">These Hairworms Eat a Cricket Alive and Control Its Mind\u003c/a>\u003c/em>\u003c/a> (4.8 million views); and \u003ca href=\"https://www.kqed.org/science/1920972/how-ticks-dig-in-with-a-mouth-full-of-hooks\">\u003cem>How Ticks Dig In with A Mouth Full of Hooks\u003c/em>\u003c/a> (3.7 million views.)\u003c/p>\n\u003cp>“A few of our most popular videos show something unexpected about a creature that we know or have a relationship with,” says \u003cem>Deep Look\u003c/em> coordinating producer Gabriela Quirós, who produced popular episodes about the anatomy of mosquito and tick bites. “Other times viewers are riveted by the sheer grossness of a natural phenomenon, like in our video where long hairworms come out of a cricket’s rear end. That’s nature for you: It’s beautiful and gross.”\u003c/p>\n\u003cp>“\u003cem>Deep Look\u003c/em> asks how and why things happen at a very tiny scale and out of that we have discovered some pretty universal truths,” says Lauren Sommer, KQED science reporter and \u003cem>Deep Look\u003c/em>’s host. “There’s betrayal, cooperation and surprise – all the things that make great stories.”\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> produces 20 videos per year and is currently running a \u003ca href=\"http://www.patreon.com/deeplook\">Patreon campaign \u003c/a>to fundraise for a special filming expedition to Oaxaca, Mexico. The entire series with accompanying articles can be accessed at \u003ca href=\"http://www.kqed.org/deeplook\" target=\"_blank\" rel=\"noopener\">KQED.org/DeepLook\u003c/a> and on \u003ca href=\"https://www.youtube.com/kqeddeeplook\" target=\"_blank\" rel=\"noopener\">YouTube.com/KqedDeepLook\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The Team\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em>’s award-winning production team includes: Lauren Sommer, host and writer; Craig Rosa, series producer; Josh Cassidy, lead producer and cinematographer; Gabriela Quirós, coordinating producer, and Jenny Oh, producer. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes also include special animations by Teodros Hailye. \u003cem>Deep Look\u003c/em> alumni over the years include Amy Standen, host and writer; Elliott Kennerson, producer, editor and post-production coordinator; Laura Klivans, host and writer, and Emily Harris post-production coordinator.\u003c/p>\n\u003cp>\u003cstrong>Awards\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em> has won numerous awards:\u003cbr>\n\u003cspan>•\u003c/span> June 2019, Northern California Emmy® Award in the Health/Science/ Environment- Feature/Segment category for \u003cem>\u003ca href=\"https://www.kqed.org/science/1917913/why-the-male-black-widow-spider-is-a-real-home-wrecker\">Why the Male Black Widow is a Real Home Wrecker\u003c/a>\u003c/em>\u003cbr>\n\u003cspan>•\u003c/span> October 2018, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video) for episodes about \u003ca href=\"https://www.kqed.org/science/1916487/with-california-drought-over-fewer-sierra-pines-dying\">bark beetles\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1920972/how-ticks-dig-in-with-a-mouth-full-of-hooks\">tick bites\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1921659/take-two-leeches-and-call-me-in-the-morning\">leeches\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1914209/daddy-longlegs-risk-life-and-especially-limb-to-survive\">daddy longlegs \u003c/a>\u003cbr>\n\u003cspan>•\u003c/span> September 2018, Jackson Hole Science Media Award for Best Short Form Series\u003cbr>\n\u003cspan>•\u003c/span> June 2018, Northern California Emmy® Award in the Health/Science Environment-Feature/Segment category for \u003cem>\u003ca href=\"https://www.kqed.org/science/1917469/praying-mantis-love-is-waaay-weirder-than-you-think-deep-look\">Praying Mantis Love is Waaay Weirder Than You Think\u003c/a>\u003c/em>\u003cbr>\n\u003cspan>•\u003c/span> June 2017, a Northern California Emmy® Award in the Health/Science/Environment-Feature/ Segment category for \u003cem>\u003ca href=\"https://www.kqed.org/science/1109305/the-snail-smashing-fish-spearing-eye-popping-mantis-shrimp\">The Snail-Smashing, Fish-Spearing, Eye-Popping Mantis Shrimp\u003c/a>\u003c/em>\u003cbr>\n\u003cspan>•\u003c/span> April 2017, a Webby People’s Voice Award in the Science and Education Film and Video category for \u003cem>\u003ca href=\"https://www.kqed.org/science/728086/how-mosquitoes-use-six-needles-to-suck-your-blood\">How Mosquitoes Use Six Needles to Suck Your Blood\u003c/a>\u003c/em>\u003cbr>\n\u003cspan>•\u003c/span> October 2015, Jackson Hole Wildlife Film Festival Best Limited Series – Short Form.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED Science, which is supported by the National Science Foundation, the S. D. Bechtel, Jr. Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Fuhs Family Foundation Fund, Campaign 21 and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About PBS Digital Studios\u003c/strong>\u003cbr>\nPBS has long brought the public original, thought-provoking programming. \u003ca href=\"https://www.youtube.com/pbsdigitalstudios\">PBS Digital Studios (PBSDS)\u003c/a> takes that same mission and applies it to the Internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television.\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org/science\">KQED Science \u003c/a>is the largest science and environment journalism and education unit in the Western United States. The science unit explores science and environment news, trends and events from the San Francisco Bay Area and beyond with its award-winning, multimedia reporting. The unit produces weekly radio reports, the YouTube nature series \u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look\u003c/a>\u003c/em>, and features posts from prominent science outlets and experts. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions. Discover more about the unit at \u003ca href=\"http://www.kqed.org/science\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\n","blocks":[],"excerpt":"KQED’s award-winning nature series Deep Look has crossed one million subscribers on YouTube, earning it a coveted gold play button.","status":"publish","parent":0,"modified":1560378991,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":17,"wordCount":1357},"headData":{"title":"KQED’s Nature Series Deep Look Hits One Million YouTube Subscribers | KQED","description":"KQED’s award-winning nature series Deep Look has crossed one million subscribers on YouTube, earning it a coveted gold play button.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"KQED’s Nature Series Deep Look Hits One Million YouTube Subscribers","datePublished":"2019-06-12T16:00:32.000Z","dateModified":"2019-06-12T22:36:31.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"10803 https://ww2.kqed.org/pressroom/?p=10803","disqusUrl":"https://ww2.kqed.org/pressroom/2019/06/12/deeplook1million/","disqusTitle":"KQED’s Nature Series Deep Look Hits One Million YouTube Subscribers","path":"/pressroom/10803/deeplook1million","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>San Francisco, CA, June 12, 2019 – KQED’s award-winning nature series \u003cem>\u003ca href=\"http://www.youtube.com/kqeddeeplook\">Deep Look\u003c/a>\u003c/em> has crossed the prestigious one million subscribers mark on YouTube, earning it a coveted gold play button. The series has built its popularity exploring big science concepts by going very small, combining the cinematic tradition of PBS nature documentaries with the short, personal, question-driven style of popular YouTube shows.\u003c/p>\n\u003cfigure id=\"attachment_1943091\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003cimg class=\"size-small wp-image-1943091\" src=\"https://ww2.kqed.org/pressroom/wp-content/uploads/sites/63/2019/06/DeepLook_Gold-Play-Button.jpg\" alt=\"\" width=\"300\" height=\"200\">\u003cfigcaption class=\"wp-caption-text\">\u003cem>Deep Look\u003c/em>'s 1 Million YouTube Subscribers Gold Play Button Plaque\u003c/figcaption>\u003c/figure>\n\u003cp>\"\u003cem>Deep Look \u003c/em>is the first station-produced \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a> series to hit one million subscribers, and the PBSDS team and I are thrilled. The series has earned its spot as one of the best science series online with its combination of incredible macro footage and memorable stories from some of the smallest (and sometimes weirdest) corners of the natural world. \u003cem>Deep Look\u003c/em> is a great example of what happens when PBS stations combine their storytelling and production skills with an engaging digital-first approach. We are proud to have KQED’s \u003cem>Deep Look\u003c/em> in the PBS Digital Studios family, and can’t wait to see where the show goes next,” says Adam Dylewski, PBS Digital Studios’ director of programming.\u003c/p>\n\u003cp>“From our first video about the pygmy sea horse’s incredible camouflage to our latest video about the fearsome wormlion and its sandy pit, \u003cem>Deep Look\u003c/em> reveals and shares the wonder of nature just beyond the edge of our visible world,” says Craig Rosa, \u003cem>Deep Look\u003c/em>’s series producer. “We truly love making these episodes, but it’s so incredible that the series has resonated with so many viewers across the globe. We want to thank our subscribers and fans who got us to this wonderful milestone.”\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s unique three-to-five minute episodes are shot in ultra-HD (4K), using macro cinematography and video microscopy and are released approximately twice a month. \u003cem>Deep Look\u003c/em> was originally created to reach a millennial audience on YouTube and it has achieved this goal. Seventy percent of \u003cem>Deep Look\u003c/em> viewers are aged 18-34, much younger than the traditional PBS primetime viewer whose average age is over 65. Since the series launched in October 2014 in collaboration with PBS Digital Studios, it has produced over 90 episodes receiving more than 100 million views overall and will be releasing its 100th episode this September.\u003c/p>\n\u003cp>“Filming wildlife is always unpredictable. Animals are usually on their own schedule and we have to work hard to capture their often tiny but amazing behaviors. A big part of that is working with scientists to figure out what we can film,” says Josh Cassidy, \u003cem>Deep Look\u003c/em>’s lead producer and cinematographer, who also came up with the original concept for the series. “Besides our fans, we also want to thank all of the researchers we’ve worked with over the years for giving us access to their labs and research. We’d never be able to tell so many different types of stories without their expertise.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s top five most popular videos to date are: \u003ca href=\"https://www.kqed.org/science/728086/how-mosquitoes-use-six-needles-to-suck-your-blood\">\u003cem>How Mosquitoes Use Six Needles to Suck Your Blood\u003c/em>\u003c/a> (14 million views); \u003ca href=\"https://www.kqed.org/science/523936/this-mushroom-starts-killing-you-before-you-even-realize-it\">\u003cem>This Mushroom Starts Killing You Before You Even Realize It\u003c/em>\u003c/a> (5.8 million views); \u003ca>\u003cem>\u003ca href=\"https://www.kqed.org/science/28759/what-happens-when-you-put-a-hummingbird-in-a-wind-tunnel\">What Happens When You Put A Hummingbird in A Wind Tunnel\u003c/a>\u003c/em>\u003c/a> (5 million views); \u003ca>\u003cem>\u003ca href=\"https://www.kqed.org/science/1937775/these-hairworms-eat-a-cricket-alive-and-control-its-mind\">These Hairworms Eat a Cricket Alive and Control Its Mind\u003c/a>\u003c/em>\u003c/a> (4.8 million views); and \u003ca href=\"https://www.kqed.org/science/1920972/how-ticks-dig-in-with-a-mouth-full-of-hooks\">\u003cem>How Ticks Dig In with A Mouth Full of Hooks\u003c/em>\u003c/a> (3.7 million views.)\u003c/p>\n\u003cp>“A few of our most popular videos show something unexpected about a creature that we know or have a relationship with,” says \u003cem>Deep Look\u003c/em> coordinating producer Gabriela Quirós, who produced popular episodes about the anatomy of mosquito and tick bites. “Other times viewers are riveted by the sheer grossness of a natural phenomenon, like in our video where long hairworms come out of a cricket’s rear end. That’s nature for you: It’s beautiful and gross.”\u003c/p>\n\u003cp>“\u003cem>Deep Look\u003c/em> asks how and why things happen at a very tiny scale and out of that we have discovered some pretty universal truths,” says Lauren Sommer, KQED science reporter and \u003cem>Deep Look\u003c/em>’s host. “There’s betrayal, cooperation and surprise – all the things that make great stories.”\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> produces 20 videos per year and is currently running a \u003ca href=\"http://www.patreon.com/deeplook\">Patreon campaign \u003c/a>to fundraise for a special filming expedition to Oaxaca, Mexico. The entire series with accompanying articles can be accessed at \u003ca href=\"http://www.kqed.org/deeplook\" target=\"_blank\" rel=\"noopener\">KQED.org/DeepLook\u003c/a> and on \u003ca href=\"https://www.youtube.com/kqeddeeplook\" target=\"_blank\" rel=\"noopener\">YouTube.com/KqedDeepLook\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The Team\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em>’s award-winning production team includes: Lauren Sommer, host and writer; Craig Rosa, series producer; Josh Cassidy, lead producer and cinematographer; Gabriela Quirós, coordinating producer, and Jenny Oh, producer. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes also include special animations by Teodros Hailye. \u003cem>Deep Look\u003c/em> alumni over the years include Amy Standen, host and writer; Elliott Kennerson, producer, editor and post-production coordinator; Laura Klivans, host and writer, and Emily Harris post-production coordinator.\u003c/p>\n\u003cp>\u003cstrong>Awards\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em> has won numerous awards:\u003cbr>\n\u003cspan>•\u003c/span> June 2019, Northern California Emmy® Award in the Health/Science/ Environment- Feature/Segment category for \u003cem>\u003ca href=\"https://www.kqed.org/science/1917913/why-the-male-black-widow-spider-is-a-real-home-wrecker\">Why the Male Black Widow is a Real Home Wrecker\u003c/a>\u003c/em>\u003cbr>\n\u003cspan>•\u003c/span> October 2018, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video) for episodes about \u003ca href=\"https://www.kqed.org/science/1916487/with-california-drought-over-fewer-sierra-pines-dying\">bark beetles\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1920972/how-ticks-dig-in-with-a-mouth-full-of-hooks\">tick bites\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1921659/take-two-leeches-and-call-me-in-the-morning\">leeches\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1914209/daddy-longlegs-risk-life-and-especially-limb-to-survive\">daddy longlegs \u003c/a>\u003cbr>\n\u003cspan>•\u003c/span> September 2018, Jackson Hole Science Media Award for Best Short Form Series\u003cbr>\n\u003cspan>•\u003c/span> June 2018, Northern California Emmy® Award in the Health/Science Environment-Feature/Segment category for \u003cem>\u003ca href=\"https://www.kqed.org/science/1917469/praying-mantis-love-is-waaay-weirder-than-you-think-deep-look\">Praying Mantis Love is Waaay Weirder Than You Think\u003c/a>\u003c/em>\u003cbr>\n\u003cspan>•\u003c/span> June 2017, a Northern California Emmy® Award in the Health/Science/Environment-Feature/ Segment category for \u003cem>\u003ca href=\"https://www.kqed.org/science/1109305/the-snail-smashing-fish-spearing-eye-popping-mantis-shrimp\">The Snail-Smashing, Fish-Spearing, Eye-Popping Mantis Shrimp\u003c/a>\u003c/em>\u003cbr>\n\u003cspan>•\u003c/span> April 2017, a Webby People’s Voice Award in the Science and Education Film and Video category for \u003cem>\u003ca href=\"https://www.kqed.org/science/728086/how-mosquitoes-use-six-needles-to-suck-your-blood\">How Mosquitoes Use Six Needles to Suck Your Blood\u003c/a>\u003c/em>\u003cbr>\n\u003cspan>•\u003c/span> October 2015, Jackson Hole Wildlife Film Festival Best Limited Series – Short Form.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED Science, which is supported by the National Science Foundation, the S. D. Bechtel, Jr. Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Fuhs Family Foundation Fund, Campaign 21 and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About PBS Digital Studios\u003c/strong>\u003cbr>\nPBS has long brought the public original, thought-provoking programming. \u003ca href=\"https://www.youtube.com/pbsdigitalstudios\">PBS Digital Studios (PBSDS)\u003c/a> takes that same mission and applies it to the Internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television.\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org/science\">KQED Science \u003c/a>is the largest science and environment journalism and education unit in the Western United States. The science unit explores science and environment news, trends and events from the San Francisco Bay Area and beyond with its award-winning, multimedia reporting. The unit produces weekly radio reports, the YouTube nature series \u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look\u003c/a>\u003c/em>, and features posts from prominent science outlets and experts. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions. Discover more about the unit at \u003ca href=\"http://www.kqed.org/science\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pressroom/10803/deeplook1million","authors":["6364"],"categories":["pressroom_635","pressroom_3","pressroom_35","pressroom_1"],"tags":["pressroom_637","pressroom_166","pressroom_216","pressroom_303","pressroom_315","pressroom_335","pressroom_388","pressroom_636","pressroom_411","pressroom_412","pressroom_474","pressroom_584"],"featImg":"pressroom_10810","label":"pressroom"},"pressroom_10593":{"type":"posts","id":"pressroom_10593","meta":{"index":"posts_1591205157","site":"pressroom","id":"10593","score":null,"sort":[1555521315000]},"guestAuthors":[],"slug":"kqed-nsf-millennial-grant","title":"KQED and Partners Receive $3 Million National Science Foundation Grant","publishDate":1555521315,"format":"standard","headTitle":"KQED's Pressroom | About KQED","labelTerm":{"site":"pressroom"},"content":"\u003cp>\u003cstrong>\u003cem>Grant Explores How Best to Engage Millennials with Science Media In Partnership with Texas Tech University and Yale Law School\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>\u003cem>Project Builds on Science Curiosity Research and First-Ever National Millennial Science Media Survey \u003c/em>\u003c/strong>\u003c/p>\n\u003cp>Northern California PBS and NPR member station \u003ca href=\"https://www.kqed.org/\">KQED\u003c/a> and its partners have received a $3 million grant award from the \u003ca href=\"https://www.nsf.gov/\">National Science Foundation (NSF)\u003c/a> for the project \u003cem>\u003cstrong>Cracking the Code: Influencing Millennial Science Engagement\u003c/strong>\u003c/em>. The grant will run through September 2021, providing funding for a new, major science media research initiative. \u003c/p>\n\u003cp>This unique project aims to:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Identify and analyze the interests, motivations and behaviors of millennials\u003c/strong> and their media habits in relation to various types of science content \u003c/li>\n\u003cli>\u003cstrong>Test a range of public media science content \u003c/strong>including text, audio, graphics and video using multiple media platforms, audience research and engagement tactics to learn how to better meet millennials’ needs around scientific news and information \u003c/li>\n\u003cli>\u003cstrong>Develop a set of best practices for journalists and media companies to reach and engage millennials with science media\u003c/strong> by leveraging the combined expertise of science media professionals and science communication academics\u003c/li>\n\u003c/ul>\n\u003cp>The three-year project is spearheaded by \u003ca href=\"https://www.kqed.org/science/about\">Sue Ellen McCann of KQED’s science unit\u003c/a> and also includes Sevda Eris and Jen Brady of KQED’s science engagement staff. KQED’s team will be working in close collaboration with \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the Science Communication and Cognition Lab of Texas Tech University\u003c/a> with consultation by \u003ca href=\"http://www.culturalcognition.net/kahan/\">Dan Kahan of Yale Law School’s Cultural Cognition Project\u003c/a>. KQED will adapt and expand on Landrum and Kahan’s earlier \u003ca href=\"https://onlinelibrary.wiley.com/doi/full/10.1111/pops.12396\">joint research on science curiosity\u003c/a> to increase the engagement with its existing science audience and also to reach new under-engaged or “missing” audiences within the millennial generation.\u003c/p>\n\u003cp>“We are thrilled to receive such generous NSF funding to work with renowned science communication academics to help us use new research tools and methodologies to better reach and engage millennials with our science coverage,” says Sue Ellen McCann, KQED’s executive in charge of science. “Ultimately, this is a professional development project that will help us create a new model for engaging the generation that’s driving the evolution of media.” \u003c/p>\n\u003cp>“Dan and I are excited to use our extensive research on the science of science communication and science curiosity as a springboard for helping KQED and the overall public media system figure out how best to optimize their great science content for engaging millennials,” says Asheley Landrum of Texas Tech University. \u003c/p>\n\u003cp>\"It is a tremendously gratifying experience to be working with KQED on this project. This is exactly the sort of collaboration between scholars and professional communicators needed to advance the science of science communication,\" says Dan Kahan of Yale Law School.\u003c/p>\n\u003cp>\u003cstrong>Why Millennials?\u003c/strong>\u003cbr />\nMillennials, born between 1981 and 1996, are projected to soon be the largest and most diverse adult generation in the U.S. They have already radically changed media consumption habits and will continue to do so. The future of public understanding of science and critical public policy decisions will require millennials to comprehend data and findings from modern science and technology reported in today’s vast and fractured media landscape. \u003c/p>\n\u003cp>Because the media landscape is changing rapidly, science media producers need more effective strategies for communicating scientific information to this generation that sparks their curiosity and connection to science. KQED believes the future of public media depends on reaching and keeping this critical audience engaged.\u003c/p>\n\u003cp>\u003cstrong>Project Timeline\u003c/strong>\u003cbr />\nThe summary of the \u003cem>Cracking the Code \u003c/em>project timeline is as follows:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Discovery, January - September 2018\u003c/strong>: Conduct first-ever millennial science media survey\u003c/li>\n\u003cli>\u003cstrong>Develop Audience Profiles, October 2018 - March 2019\u003c/strong>: Develop millennial science engagement profiles looking at both millennials who are public media inclined and those who are not\u003c/li>\n\u003cli>\u003cstrong>Research Testing, April 2019 - March 2021\u003c/strong>: Design eight testing cycles that test KQED’s science media content areas including science news reports; videos from its \u003cem>\u003ca href=\"https://www.kqed.org/science/series/deep-look\">Deep Look\u003c/a> \u003c/em>YouTube science and nature series; science information design; and engagement tactics such as social media, events and newsletters \u003c/li>\n\u003cli>\u003cstrong>Review and Report, April - September 2021\u003c/strong>: Research data, analysis of testing and periodic updates, including a final report, will be available on the websites of KQED and The Center for the Advancement of Informal Science Education (CAISE)\u003c/li>\n\u003c/ul>\n\u003cp>The project’s website, \u003cstrong>\u003ca href=\"https://www.kqed.org/science/tag/cracking-the-code\" rel=\"noopener\" target=\"_blank\">KQED.org/CrackingtheCode\u003c/a>\u003c/strong>, will feature regular updates on findings throughout the project’s lifecycle and include the final report.\u003c/p>\n\u003cp>\u003cstrong>Preliminary Research and Science Media Partners\u003c/strong>\u003cbr />\nThe \u003cem>Cracking the Code\u003c/em> project builds on the joint science curiosity research of Landrum and Kahan as well as the first-ever national millennial science media habits survey conducted in the spring and summer of 2018. This exploratory survey was executed by \u003ca href=\"https://jacobsmedia.com/\">Jacobs Media Strategies\u003c/a> and made possible by a grant from the \u003ca href=\"https://www.templeton.org/\">Templeton Religion Trust\u003c/a> and \u003ca href=\"https://www.templetonworldcharity.org/\">Temple World Charity Foundation\u003c/a> and included the collaboration of Landrum and Kahan and several renowned media partners: \u003ca href=\"https://www.npr.org/\">NPR News\u003c/a>, \u003cem>\u003ca href=\"https://www.pbs.org/newshour/\">PBS NewsHour\u003c/a>\u003c/em> (WNET), \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>, \u003cem>\u003ca href=\"https://www.sciencefriday.com/\">Science Friday\u003c/a> \u003c/em>(WNYC Studios), \u003cem>\u003ca href=\"http://www.pbs.org/wnet/nature/\">Nature\u003c/a>\u003c/em> (WNET), \u003cem>\u003ca href=\"https://www.pbs.org/wgbh/nova/\">NOVA\u003c/a>\u003c/em> (WGBH), \u003ca href=\"https://www.unctv.org/\">UNC-TV Public Media North Carolina\u003c/a> and \u003ca href=\"https://www.tpt.org/\">Twin Cities PBS\u003c/a> and \u003cem>\u003ca href=\"https://www.scientificamerican.com/\">Scientific American\u003c/a>\u003c/em>.\u003c/p>\n\u003cp>KQED also commissioned a second millennial science media habits survey spearheaded by Texas Tech University and The Cultural Cognition Project at Yale Law School to verify the results of the first survey. The second survey was conducted January-February 2019 by \u003ca href=\"https://www.asc.upenn.edu/people/faculty/matthew-motta-phd\">Matthew Motta, a postdoctoral fellow of the Annenberg Public Policy Center of the University of Pennsylvania\u003c/a> and the Cultural Cognition Project at Yale Law School. \u003c/p>\n\u003cp>\u003cstrong>Key Findings from the Surveys\u003c/strong>\u003cbr />\nAlthough the two surveys varied on their findings for the level of science curiosity of millennials — which may be due, at least in part, to the different methods and survey companies used to sample participants — \u003cstrong>both surveys did conclude that millennials form a substantial part of a “missing audience” for science media content\u003c/strong>.\u003c/p>\n\u003cp>Additional key takeaways include:\u003c/p>\n\u003cul>\n\u003cli>Millennials make up about a quarter to a third of the missing audience, depending on platform; meaning that they are represented in the missing audience in a way that is roughly proportional to their size of the US population. The same seems to be true for people of color\u003c/li>\n\u003cli>College educated individuals and especially women are overrepresented in the missing audience relative to their size of the US population\u003c/li>\n\u003cli>Online video and social media are the top two sources for science content consumption among all millennials\u003c/li>\n\u003cli>When it comes to science content discovery, millennials are most likely to rely on their own instinct, rather than recommendations or familiar/trusted sources\u003c/li>\n\u003c/ul>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/pressroom/wp-content/uploads/sites/63/2019/04/KQED-Surveys-FINAL041619-2.pdf\">The results of both surveys and summary findings can be found here.\u003c/a> \u003c/p>\n\u003cp>\u003cstrong>About the Researchers\u003c/strong>\u003cbr />\n\u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley R. Landrum \u003c/a>is an assistant professor of science communication in the \u003ca href=\"https://www.depts.ttu.edu/comc/\">College of Media and Communication at Texas Tech University\u003c/a> and is a co-principal investigator on the NSF grant. Her research lab, the \u003ca href=\"http://www.scicommcog.com/\">Science Communication and Cognition Lab\u003c/a>, investigates how cultural values and worldviews influence people's selection and processing of science media and how these phenomena develop from childhood into adulthood. This work bridges theories from communication, psychology, political science and public policy.\u003c/p>\n\u003cp>\u003ca href=\"http://www.culturalcognition.net/kahan/\">Dan Kahan\u003c/a> is the Elizabeth K. Dollard Professor of Law and Professor of Psychology at Yale Law School. He leads the \u003ca href=\"http://www.culturalcognition.net/blog/\">Cultural Cognition Project\u003c/a>, a group of scholars interested in studying how cultural values shape public risk perceptions and related policy beliefs. Cultural cognition refers to the tendency of individuals to conform their beliefs about disputed matters of fact to values that define their cultural identities. The Project also has an explicit normative objective: to identify processes of democratic decision-making by which society can resolve culturally grounded differences in belief in a manner that is both congenial to persons of diverse cultural outlooks and consistent with sound public policymaking.\u003c/p>\n\u003cp>\u003cstrong>Evaluation\u003c/strong>\u003cbr />\nThe evaluation of this project will be conducted by \u003ca href=\"http://rockman.com/about/team/scott-burg/\">Scott Burg\u003c/a>, a senior research associate at \u003ca href=\"http://rockman.com/\">Rockman et al\u003c/a>, an independent evaluation, research and consulting firm focusing on studies of education, technology and media.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr />\nMajor funding for this project is provided by the \u003ca href=\"https://www.nsf.gov/\">National Science Foundation\u003c/a>. Both surveys were generously funded by the \u003ca href=\"https://www.templeton.org/\">Templeton Religion Trust\u003c/a> and \u003ca href=\"https://www.templetonworldcharity.org/\">Temple World Charity Foundation\u003c/a> with additional funding from the National Science Foundation. The verification survey received further funding from the \u003ca href=\"https://www.asc.upenn.edu/research/research-centers/annenberg-public-policy-center\">Annenberg Public Policy Center of the University of Pennsylvania\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr />\n\u003ca href=\"https://www.kqed.org/science\">KQED Science\u003c/a> is the largest science and environment journalism and education unit in the Western United States. The science unit explores science and environment news, trends and events from the San Francisco Bay Area and beyond with its award-winning, multimedia reporting. The unit produces weekly radio reports, a YouTube nature series \u003cem>\u003ca href=\"https://www.kqed.org/science/series/deep-look\">Deep Look\u003c/a>\u003c/em>, resources for science teachers and other educators and blog posts from prominent science experts. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions. Discover more about the unit at \u003ca href=\"https://www.kqed.org/science/about\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr />\n\u003ca href=\"https://www.kqed.org/\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation and one of the highest-rated public television services. It also has an award-winning education program that helps students and educators thrive in 21st century classrooms. A trusted news source and leader and innovator in interactive media, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"https://www.kqed.org/\">KQED.org\u003c/a>\u003c/p>\n","blocks":[],"excerpt":"Grant Explores How Best to Engage Millennials with Science Media In Partnership with Texas Tech University and Yale Law School; Project Builds on Science Curiosity Research and First-Ever National Millennial Science Media Survey ","status":"publish","parent":0,"modified":1556043798,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":23,"wordCount":1558},"headData":{"title":"KQED and Partners Receive $3 Million National Science Foundation Grant | KQED","description":"Grant Explores How Best to Engage Millennials with Science Media In Partnership with Texas Tech University and Yale Law School; Project Builds on Science Curiosity Research and First-Ever National Millennial Science Media Survey ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"KQED and Partners Receive $3 Million National Science Foundation Grant","datePublished":"2019-04-17T17:15:15.000Z","dateModified":"2019-04-23T18:23:18.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"10593 https://ww2.kqed.org/pressroom/?p=10593","disqusUrl":"https://ww2.kqed.org/pressroom/2019/04/17/kqed-nsf-millennial-grant/","disqusTitle":"KQED and Partners Receive $3 Million National Science Foundation Grant","templateType":"standard","featuredImageType":"standard","path":"/pressroom/10593/kqed-nsf-millennial-grant","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>\u003cem>Grant Explores How Best to Engage Millennials with Science Media In Partnership with Texas Tech University and Yale Law School\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>\u003cem>Project Builds on Science Curiosity Research and First-Ever National Millennial Science Media Survey \u003c/em>\u003c/strong>\u003c/p>\n\u003cp>Northern California PBS and NPR member station \u003ca href=\"https://www.kqed.org/\">KQED\u003c/a> and its partners have received a $3 million grant award from the \u003ca href=\"https://www.nsf.gov/\">National Science Foundation (NSF)\u003c/a> for the project \u003cem>\u003cstrong>Cracking the Code: Influencing Millennial Science Engagement\u003c/strong>\u003c/em>. The grant will run through September 2021, providing funding for a new, major science media research initiative. \u003c/p>\n\u003cp>This unique project aims to:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Identify and analyze the interests, motivations and behaviors of millennials\u003c/strong> and their media habits in relation to various types of science content \u003c/li>\n\u003cli>\u003cstrong>Test a range of public media science content \u003c/strong>including text, audio, graphics and video using multiple media platforms, audience research and engagement tactics to learn how to better meet millennials’ needs around scientific news and information \u003c/li>\n\u003cli>\u003cstrong>Develop a set of best practices for journalists and media companies to reach and engage millennials with science media\u003c/strong> by leveraging the combined expertise of science media professionals and science communication academics\u003c/li>\n\u003c/ul>\n\u003cp>The three-year project is spearheaded by \u003ca href=\"https://www.kqed.org/science/about\">Sue Ellen McCann of KQED’s science unit\u003c/a> and also includes Sevda Eris and Jen Brady of KQED’s science engagement staff. KQED’s team will be working in close collaboration with \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the Science Communication and Cognition Lab of Texas Tech University\u003c/a> with consultation by \u003ca href=\"http://www.culturalcognition.net/kahan/\">Dan Kahan of Yale Law School’s Cultural Cognition Project\u003c/a>. KQED will adapt and expand on Landrum and Kahan’s earlier \u003ca href=\"https://onlinelibrary.wiley.com/doi/full/10.1111/pops.12396\">joint research on science curiosity\u003c/a> to increase the engagement with its existing science audience and also to reach new under-engaged or “missing” audiences within the millennial generation.\u003c/p>\n\u003cp>“We are thrilled to receive such generous NSF funding to work with renowned science communication academics to help us use new research tools and methodologies to better reach and engage millennials with our science coverage,” says Sue Ellen McCann, KQED’s executive in charge of science. “Ultimately, this is a professional development project that will help us create a new model for engaging the generation that’s driving the evolution of media.” \u003c/p>\n\u003cp>“Dan and I are excited to use our extensive research on the science of science communication and science curiosity as a springboard for helping KQED and the overall public media system figure out how best to optimize their great science content for engaging millennials,” says Asheley Landrum of Texas Tech University. \u003c/p>\n\u003cp>\"It is a tremendously gratifying experience to be working with KQED on this project. This is exactly the sort of collaboration between scholars and professional communicators needed to advance the science of science communication,\" says Dan Kahan of Yale Law School.\u003c/p>\n\u003cp>\u003cstrong>Why Millennials?\u003c/strong>\u003cbr />\nMillennials, born between 1981 and 1996, are projected to soon be the largest and most diverse adult generation in the U.S. They have already radically changed media consumption habits and will continue to do so. The future of public understanding of science and critical public policy decisions will require millennials to comprehend data and findings from modern science and technology reported in today’s vast and fractured media landscape. \u003c/p>\n\u003cp>Because the media landscape is changing rapidly, science media producers need more effective strategies for communicating scientific information to this generation that sparks their curiosity and connection to science. KQED believes the future of public media depends on reaching and keeping this critical audience engaged.\u003c/p>\n\u003cp>\u003cstrong>Project Timeline\u003c/strong>\u003cbr />\nThe summary of the \u003cem>Cracking the Code \u003c/em>project timeline is as follows:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Discovery, January - September 2018\u003c/strong>: Conduct first-ever millennial science media survey\u003c/li>\n\u003cli>\u003cstrong>Develop Audience Profiles, October 2018 - March 2019\u003c/strong>: Develop millennial science engagement profiles looking at both millennials who are public media inclined and those who are not\u003c/li>\n\u003cli>\u003cstrong>Research Testing, April 2019 - March 2021\u003c/strong>: Design eight testing cycles that test KQED’s science media content areas including science news reports; videos from its \u003cem>\u003ca href=\"https://www.kqed.org/science/series/deep-look\">Deep Look\u003c/a> \u003c/em>YouTube science and nature series; science information design; and engagement tactics such as social media, events and newsletters \u003c/li>\n\u003cli>\u003cstrong>Review and Report, April - September 2021\u003c/strong>: Research data, analysis of testing and periodic updates, including a final report, will be available on the websites of KQED and The Center for the Advancement of Informal Science Education (CAISE)\u003c/li>\n\u003c/ul>\n\u003cp>The project’s website, \u003cstrong>\u003ca href=\"https://www.kqed.org/science/tag/cracking-the-code\" rel=\"noopener\" target=\"_blank\">KQED.org/CrackingtheCode\u003c/a>\u003c/strong>, will feature regular updates on findings throughout the project’s lifecycle and include the final report.\u003c/p>\n\u003cp>\u003cstrong>Preliminary Research and Science Media Partners\u003c/strong>\u003cbr />\nThe \u003cem>Cracking the Code\u003c/em> project builds on the joint science curiosity research of Landrum and Kahan as well as the first-ever national millennial science media habits survey conducted in the spring and summer of 2018. This exploratory survey was executed by \u003ca href=\"https://jacobsmedia.com/\">Jacobs Media Strategies\u003c/a> and made possible by a grant from the \u003ca href=\"https://www.templeton.org/\">Templeton Religion Trust\u003c/a> and \u003ca href=\"https://www.templetonworldcharity.org/\">Temple World Charity Foundation\u003c/a> and included the collaboration of Landrum and Kahan and several renowned media partners: \u003ca href=\"https://www.npr.org/\">NPR News\u003c/a>, \u003cem>\u003ca href=\"https://www.pbs.org/newshour/\">PBS NewsHour\u003c/a>\u003c/em> (WNET), \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>, \u003cem>\u003ca href=\"https://www.sciencefriday.com/\">Science Friday\u003c/a> \u003c/em>(WNYC Studios), \u003cem>\u003ca href=\"http://www.pbs.org/wnet/nature/\">Nature\u003c/a>\u003c/em> (WNET), \u003cem>\u003ca href=\"https://www.pbs.org/wgbh/nova/\">NOVA\u003c/a>\u003c/em> (WGBH), \u003ca href=\"https://www.unctv.org/\">UNC-TV Public Media North Carolina\u003c/a> and \u003ca href=\"https://www.tpt.org/\">Twin Cities PBS\u003c/a> and \u003cem>\u003ca href=\"https://www.scientificamerican.com/\">Scientific American\u003c/a>\u003c/em>.\u003c/p>\n\u003cp>KQED also commissioned a second millennial science media habits survey spearheaded by Texas Tech University and The Cultural Cognition Project at Yale Law School to verify the results of the first survey. The second survey was conducted January-February 2019 by \u003ca href=\"https://www.asc.upenn.edu/people/faculty/matthew-motta-phd\">Matthew Motta, a postdoctoral fellow of the Annenberg Public Policy Center of the University of Pennsylvania\u003c/a> and the Cultural Cognition Project at Yale Law School. \u003c/p>\n\u003cp>\u003cstrong>Key Findings from the Surveys\u003c/strong>\u003cbr />\nAlthough the two surveys varied on their findings for the level of science curiosity of millennials — which may be due, at least in part, to the different methods and survey companies used to sample participants — \u003cstrong>both surveys did conclude that millennials form a substantial part of a “missing audience” for science media content\u003c/strong>.\u003c/p>\n\u003cp>Additional key takeaways include:\u003c/p>\n\u003cul>\n\u003cli>Millennials make up about a quarter to a third of the missing audience, depending on platform; meaning that they are represented in the missing audience in a way that is roughly proportional to their size of the US population. The same seems to be true for people of color\u003c/li>\n\u003cli>College educated individuals and especially women are overrepresented in the missing audience relative to their size of the US population\u003c/li>\n\u003cli>Online video and social media are the top two sources for science content consumption among all millennials\u003c/li>\n\u003cli>When it comes to science content discovery, millennials are most likely to rely on their own instinct, rather than recommendations or familiar/trusted sources\u003c/li>\n\u003c/ul>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/pressroom/wp-content/uploads/sites/63/2019/04/KQED-Surveys-FINAL041619-2.pdf\">The results of both surveys and summary findings can be found here.\u003c/a> \u003c/p>\n\u003cp>\u003cstrong>About the Researchers\u003c/strong>\u003cbr />\n\u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley R. Landrum \u003c/a>is an assistant professor of science communication in the \u003ca href=\"https://www.depts.ttu.edu/comc/\">College of Media and Communication at Texas Tech University\u003c/a> and is a co-principal investigator on the NSF grant. Her research lab, the \u003ca href=\"http://www.scicommcog.com/\">Science Communication and Cognition Lab\u003c/a>, investigates how cultural values and worldviews influence people's selection and processing of science media and how these phenomena develop from childhood into adulthood. This work bridges theories from communication, psychology, political science and public policy.\u003c/p>\n\u003cp>\u003ca href=\"http://www.culturalcognition.net/kahan/\">Dan Kahan\u003c/a> is the Elizabeth K. Dollard Professor of Law and Professor of Psychology at Yale Law School. He leads the \u003ca href=\"http://www.culturalcognition.net/blog/\">Cultural Cognition Project\u003c/a>, a group of scholars interested in studying how cultural values shape public risk perceptions and related policy beliefs. Cultural cognition refers to the tendency of individuals to conform their beliefs about disputed matters of fact to values that define their cultural identities. The Project also has an explicit normative objective: to identify processes of democratic decision-making by which society can resolve culturally grounded differences in belief in a manner that is both congenial to persons of diverse cultural outlooks and consistent with sound public policymaking.\u003c/p>\n\u003cp>\u003cstrong>Evaluation\u003c/strong>\u003cbr />\nThe evaluation of this project will be conducted by \u003ca href=\"http://rockman.com/about/team/scott-burg/\">Scott Burg\u003c/a>, a senior research associate at \u003ca href=\"http://rockman.com/\">Rockman et al\u003c/a>, an independent evaluation, research and consulting firm focusing on studies of education, technology and media.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr />\nMajor funding for this project is provided by the \u003ca href=\"https://www.nsf.gov/\">National Science Foundation\u003c/a>. Both surveys were generously funded by the \u003ca href=\"https://www.templeton.org/\">Templeton Religion Trust\u003c/a> and \u003ca href=\"https://www.templetonworldcharity.org/\">Temple World Charity Foundation\u003c/a> with additional funding from the National Science Foundation. The verification survey received further funding from the \u003ca href=\"https://www.asc.upenn.edu/research/research-centers/annenberg-public-policy-center\">Annenberg Public Policy Center of the University of Pennsylvania\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr />\n\u003ca href=\"https://www.kqed.org/science\">KQED Science\u003c/a> is the largest science and environment journalism and education unit in the Western United States. The science unit explores science and environment news, trends and events from the San Francisco Bay Area and beyond with its award-winning, multimedia reporting. The unit produces weekly radio reports, a YouTube nature series \u003cem>\u003ca href=\"https://www.kqed.org/science/series/deep-look\">Deep Look\u003c/a>\u003c/em>, resources for science teachers and other educators and blog posts from prominent science experts. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions. Discover more about the unit at \u003ca href=\"https://www.kqed.org/science/about\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr />\n\u003ca href=\"https://www.kqed.org/\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation and one of the highest-rated public television services. It also has an award-winning education program that helps students and educators thrive in 21st century classrooms. A trusted news source and leader and innovator in interactive media, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"https://www.kqed.org/\">KQED.org\u003c/a>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pressroom/10593/kqed-nsf-millennial-grant","authors":["6364"],"categories":["pressroom_35","pressroom_1"],"tags":["pressroom_625","pressroom_624","pressroom_216","pressroom_303","pressroom_315","pressroom_343","pressroom_621","pressroom_387","pressroom_623","pressroom_474","pressroom_622"],"featImg":"pressroom_10602","label":"pressroom"},"pressroom_10157":{"type":"posts","id":"pressroom_10157","meta":{"index":"posts_1591205157","site":"pressroom","id":"10157","score":null,"sort":[1526378445000]},"guestAuthors":[],"slug":"kqed-deeplook-on-patreon","title":"KQED Taps Patreon to Grow Deep Look, its Award-winning Digital Science Series","publishDate":1526378445,"format":"standard","headTitle":"KQED's Pressroom | About KQED","labelTerm":{"site":"pressroom"},"content":"\u003cp>May 15, 2018 San Francisco, CA — \u003ca href=\"http://www.kqed.org/\">KQED\u003c/a>, the public media service in San Francisco, \u003ca href=\"http://www.patreon.com/deeplook\">launches its first-ever-fan-funded initiative\u003c/a> today for \u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look\u003c/a>\u003c/em>, its award-winning YouTube series exploring big science concepts by going very small. KQED is partnering with \u003ca href=\"http://www.patreon.com/\">Patreon\u003c/a>, a San Francisco-based service provider to explore alternate revenue streams for its popular science series.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> releases three-to-five minute episodes shot in ultra-HD (4K), using macro cinematography and video microscopy, approximately twice a month and currently has more than 500,000 subscribers. The series marries the cinematic tradition of PBS nature documentaries with personal, question-driven popular YouTube shows. Patreon is a fast-growing membership platform servicing 100,000 active creators and 2 million patrons. Patreon allows creators to foster deeper relationships with their biggest fans through behind-the-scenes looks, additional content, and a sense of community in exchange for getting paid.\u003c/p>\n\u003cp>“Audience engagement is a priority for KQED and we’re exploring models beyond traditional public media membership,\" says \u003ca href=\"https://ww2.kqed.org/about/seniorofficers/john-boland/\">John Boland, KQED's President\u003c/a>. \"\u003cem>Deep Look\u003c/em>’s YouTube fans want more occasions to engage with \u003cem>Deep Look\u003c/em> and Patreon's platform offers us an opportunity to develop a hybrid of engagement for fans while experimenting with an ongoing crowdfunding model.\"\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s patrons on Patreon can contribute as little as $2 a month, all the way up to $250 or more. The ongoing support directly from \u003cem>Deep Look \u003c/em>fans will enable the series to film more videos and travel to locations it would not be able to go to without these patrons. In addition, \u003cem>Deep Look\u003c/em> will offer patrons exclusive access to its production process and special rewards like online chats, digital downloads and exclusive schwag.\u003c/p>\n\u003cp>“I’m so excited to partner with KQED to take shows like \u003cem>Deep Look\u003c/em> to the next level,\" says \u003ca href=\"https://www.patreon.com/jackconte\">Jack Conte, CEO and Co-Founder, Patreon. \u003c/a>KQED is leading public media’s charge on digital innovation, so for them to be using Patreon’s membership tech to finance their programming and expand their community is an exciting, pivotal moment for Patreon, and for public media holistically.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> was originally created to reach a younger science-inclined audience and it has achieved this goal as 70 percent of its viewers are aged 18-34, much younger than the traditional PBS primetime viewer or listener. In its research of the crowdfunding landscape, KQED discovered that approximately 46.5 percent of crowdfunders are millennials, and in an April 2017 survey conducted by PBS Digital Studios, 75 percent of \u003cem>Deep Look\u003c/em> subscribers were already familiar with crowdfunding and 22 percent have given through Patreon.\u003c/p>\n\u003cp>“We already know from our \u003cem>Deep Look \u003c/em>fans on YouTube that they are very passionate about our science videos and highly interested in how we make them,” says \u003ca href=\"https://www.kqed.org/author/crosa\">Craig Rosa \u003cem>Deep Look\u003c/em>’s series producer\u003c/a>. “Having \u003cem>Deep Look \u003c/em>on Patreon will give us the opportunity to identify our super fans and hopefully give us the extra resources to give them more!”\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s long-term goals on Patreon are as follows:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Special Series on Desert Life - $5,000/month\u003c/strong> - If this first goal is reached,\u003cem> Deep Look\u003c/em> will travel to the deserts of the southwestern United States and produce three episodes about the wild creatures of this forbidding wilderness.\u003c/li>\n\u003cli>\u003cstrong>Emerging Media Maker Fellowship - $10,000/month\u003c/strong> - If this second goal is reached, it will sponsor an up-and-coming filmmaker for a 6-month production fellowship with the \u003cem>Deep Look\u003c/em> team.\u003c/li>\n\u003cli>\u003cstrong>Special Tutorial or Enhanced Content - $15,000/month\u003c/strong> - If this goal is reached, the team will create a special “behind-the-lens” episode that reveals its camerawork and filming secrets, including editing techniques, musical score decisions and more.\u003c/li>\n\u003cli>\u003cstrong>Full Extra Episode for Patreon Fans - $20,000/month\u003c/strong> - At this reward level, patrons will help unlock the team’s ability to create additional original episodes of \u003cem>Deep Look\u003c/em> that will be premiered for patrons first.\u003c/li>\n\u003cli>\u003cstrong>Traveling the World (5 additional episodes) - $30,000/month\u003c/strong> - If this goal is achieved, the team will travel to Costa Rica, the home country of coordinating producer, Gabriela Quirós, and produce a special 5-episode series in the rainforests of Costa Rica.\u003c/li>\n\u003c/ul>\n\u003cp>\u003cem>Deep Look\u003c/em> announces its Patreon launch today, in its new \u003cem>Deep Look\u003c/em> episode, “\u003ca href=\"https://youtu.be/ixYVFZnNl6s\">\u003cstrong>\u003ca href=\"https://www.youtube.com/watch?v=ixYVFZnNl6s&feature=youtu.be\">You've Heard of a Murder of Crows. How About a Crow Funeral\u003c/a>\u003c/strong>?\u003c/a>”\u003c/p>\n\u003cp>\u003cstrong>About Deep Look\u003c/strong>\u003cbr>\n\u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look\u003c/a>\u003c/em> launched in October 2014 and is presented in collaboration with PBS Digital Studios. \u003cem>Deep Look\u003c/em>’s award-winning production team includes: Craig Rosa, series producer; Gabriela Quirós, coordinating producer; Josh Cassidy, lead producer and cinematographer; Elliott Kennerson, producer, editor and post-production coordinator; host and writer, Lauren Sommer and guest host and writer Laura Klivans. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes also include special animations by Teodros Hailye.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s awards include: June 2017, a Northern California Emmy® Award in the Health/Science/Environment-Feature/Segment category for \u003cem>The Snail-Smashing, Fish-Spearing, Eye-Popping Mantis Shrimp\u003c/em>; April 2017, a Webby People’s Voice Award in the Science and Education Film and Video category for \u003cem>How Mosquitoes Use Six Needles to Suck Your Blood\u003c/em>; and October 2015, Best Limited Series – Short Form at the Jackson Hole Wildlife Film Festival.\u003cem> Deep Look\u003c/em> currently produces 20 videos per year. The entire series with accompanying articles can be accessed at \u003ca href=\"http://www.kqed.org/deeplook\">KQED.org/DeepLook\u003c/a> and on \u003ca href=\"http://youtube.com/kqeddeeplook\">YouTube.com/KqedDeepLook\u003c/a>.\u003c/p>\n\u003cp>Funding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED Science, which is supported by the Templeton Religion Trust and the Templeton World Charity Foundation, the S. D. Bechtel, Jr. Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Gordon and Betty Moore Foundation, the Fuhs Family Foundation Fund and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About Patreon\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.patreon.com/\">Patreon\u003c/a> is a membership platform that connects creators with their biggest fans and enables those fans to become paying members, or patrons, of their favorite creators. Co-founded in 2013 by YouTube star Jack Conte of the band Pomplamoose, we believe that every creator in today's digital economy should get paid. Patreon is the best place for creators to establish ongoing and predictable monthly revenue and expand their career as a creator. Patreon also helps fans connect in a new way with the creators they love most. Patreon works with over 100,000 creators and sent over $350 million to artists and creators who have Patreon pages, whether they are creating podcasts, music, fiction, game streams, online videos, photography, visual art, and more. For information about the company, visit \u003ca href=\"https://www.patreon.com/\">patreon.com\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org/\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\u003cp>\u003cstrong>About PBS Digital Studios\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.pbs.org/\">PBS\u003c/a> has long brought the public original, thought-provoking programming. \u003ca href=\"https://www.youtube.com/pbsdigitalstudios\">PBS Digital Studios\u003c/a> takes that same mission and applies it to the Internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp> \u003c/p>\n\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1526400529,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":17,"wordCount":1303},"headData":{"title":"KQED Taps Patreon to Grow Deep Look, its Award-winning Digital Science Series | KQED","description":"May 15, 2018 San Francisco, CA — KQED, the public media service in San Francisco, launches its first-ever-fan-funded initiative today for Deep Look, its award-winning YouTube series exploring big science concepts by going very small. KQED is partnering with Patreon, a San Francisco-based service provider to explore alternate revenue streams for its popular science series.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"KQED Taps Patreon to Grow Deep Look, its Award-winning Digital Science Series","datePublished":"2018-05-15T10:00:45.000Z","dateModified":"2018-05-15T16:08:49.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"10157 http://ww2.kqed.org/pressroom/?p=10157","disqusUrl":"https://ww2.kqed.org/pressroom/2018/05/15/kqed-deeplook-on-patreon/","disqusTitle":"KQED Taps Patreon to Grow Deep Look, its Award-winning Digital Science Series","path":"/pressroom/10157/kqed-deeplook-on-patreon","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>May 15, 2018 San Francisco, CA — \u003ca href=\"http://www.kqed.org/\">KQED\u003c/a>, the public media service in San Francisco, \u003ca href=\"http://www.patreon.com/deeplook\">launches its first-ever-fan-funded initiative\u003c/a> today for \u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look\u003c/a>\u003c/em>, its award-winning YouTube series exploring big science concepts by going very small. KQED is partnering with \u003ca href=\"http://www.patreon.com/\">Patreon\u003c/a>, a San Francisco-based service provider to explore alternate revenue streams for its popular science series.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> releases three-to-five minute episodes shot in ultra-HD (4K), using macro cinematography and video microscopy, approximately twice a month and currently has more than 500,000 subscribers. The series marries the cinematic tradition of PBS nature documentaries with personal, question-driven popular YouTube shows. Patreon is a fast-growing membership platform servicing 100,000 active creators and 2 million patrons. Patreon allows creators to foster deeper relationships with their biggest fans through behind-the-scenes looks, additional content, and a sense of community in exchange for getting paid.\u003c/p>\n\u003cp>“Audience engagement is a priority for KQED and we’re exploring models beyond traditional public media membership,\" says \u003ca href=\"https://ww2.kqed.org/about/seniorofficers/john-boland/\">John Boland, KQED's President\u003c/a>. \"\u003cem>Deep Look\u003c/em>’s YouTube fans want more occasions to engage with \u003cem>Deep Look\u003c/em> and Patreon's platform offers us an opportunity to develop a hybrid of engagement for fans while experimenting with an ongoing crowdfunding model.\"\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s patrons on Patreon can contribute as little as $2 a month, all the way up to $250 or more. The ongoing support directly from \u003cem>Deep Look \u003c/em>fans will enable the series to film more videos and travel to locations it would not be able to go to without these patrons. In addition, \u003cem>Deep Look\u003c/em> will offer patrons exclusive access to its production process and special rewards like online chats, digital downloads and exclusive schwag.\u003c/p>\n\u003cp>“I’m so excited to partner with KQED to take shows like \u003cem>Deep Look\u003c/em> to the next level,\" says \u003ca href=\"https://www.patreon.com/jackconte\">Jack Conte, CEO and Co-Founder, Patreon. \u003c/a>KQED is leading public media’s charge on digital innovation, so for them to be using Patreon’s membership tech to finance their programming and expand their community is an exciting, pivotal moment for Patreon, and for public media holistically.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> was originally created to reach a younger science-inclined audience and it has achieved this goal as 70 percent of its viewers are aged 18-34, much younger than the traditional PBS primetime viewer or listener. In its research of the crowdfunding landscape, KQED discovered that approximately 46.5 percent of crowdfunders are millennials, and in an April 2017 survey conducted by PBS Digital Studios, 75 percent of \u003cem>Deep Look\u003c/em> subscribers were already familiar with crowdfunding and 22 percent have given through Patreon.\u003c/p>\n\u003cp>“We already know from our \u003cem>Deep Look \u003c/em>fans on YouTube that they are very passionate about our science videos and highly interested in how we make them,” says \u003ca href=\"https://www.kqed.org/author/crosa\">Craig Rosa \u003cem>Deep Look\u003c/em>’s series producer\u003c/a>. “Having \u003cem>Deep Look \u003c/em>on Patreon will give us the opportunity to identify our super fans and hopefully give us the extra resources to give them more!”\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s long-term goals on Patreon are as follows:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Special Series on Desert Life - $5,000/month\u003c/strong> - If this first goal is reached,\u003cem> Deep Look\u003c/em> will travel to the deserts of the southwestern United States and produce three episodes about the wild creatures of this forbidding wilderness.\u003c/li>\n\u003cli>\u003cstrong>Emerging Media Maker Fellowship - $10,000/month\u003c/strong> - If this second goal is reached, it will sponsor an up-and-coming filmmaker for a 6-month production fellowship with the \u003cem>Deep Look\u003c/em> team.\u003c/li>\n\u003cli>\u003cstrong>Special Tutorial or Enhanced Content - $15,000/month\u003c/strong> - If this goal is reached, the team will create a special “behind-the-lens” episode that reveals its camerawork and filming secrets, including editing techniques, musical score decisions and more.\u003c/li>\n\u003cli>\u003cstrong>Full Extra Episode for Patreon Fans - $20,000/month\u003c/strong> - At this reward level, patrons will help unlock the team’s ability to create additional original episodes of \u003cem>Deep Look\u003c/em> that will be premiered for patrons first.\u003c/li>\n\u003cli>\u003cstrong>Traveling the World (5 additional episodes) - $30,000/month\u003c/strong> - If this goal is achieved, the team will travel to Costa Rica, the home country of coordinating producer, Gabriela Quirós, and produce a special 5-episode series in the rainforests of Costa Rica.\u003c/li>\n\u003c/ul>\n\u003cp>\u003cem>Deep Look\u003c/em> announces its Patreon launch today, in its new \u003cem>Deep Look\u003c/em> episode, “\u003ca href=\"https://youtu.be/ixYVFZnNl6s\">\u003cstrong>\u003ca href=\"https://www.youtube.com/watch?v=ixYVFZnNl6s&feature=youtu.be\">You've Heard of a Murder of Crows. How About a Crow Funeral\u003c/a>\u003c/strong>?\u003c/a>”\u003c/p>\n\u003cp>\u003cstrong>About Deep Look\u003c/strong>\u003cbr>\n\u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look\u003c/a>\u003c/em> launched in October 2014 and is presented in collaboration with PBS Digital Studios. \u003cem>Deep Look\u003c/em>’s award-winning production team includes: Craig Rosa, series producer; Gabriela Quirós, coordinating producer; Josh Cassidy, lead producer and cinematographer; Elliott Kennerson, producer, editor and post-production coordinator; host and writer, Lauren Sommer and guest host and writer Laura Klivans. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes also include special animations by Teodros Hailye.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s awards include: June 2017, a Northern California Emmy® Award in the Health/Science/Environment-Feature/Segment category for \u003cem>The Snail-Smashing, Fish-Spearing, Eye-Popping Mantis Shrimp\u003c/em>; April 2017, a Webby People’s Voice Award in the Science and Education Film and Video category for \u003cem>How Mosquitoes Use Six Needles to Suck Your Blood\u003c/em>; and October 2015, Best Limited Series – Short Form at the Jackson Hole Wildlife Film Festival.\u003cem> Deep Look\u003c/em> currently produces 20 videos per year. The entire series with accompanying articles can be accessed at \u003ca href=\"http://www.kqed.org/deeplook\">KQED.org/DeepLook\u003c/a> and on \u003ca href=\"http://youtube.com/kqeddeeplook\">YouTube.com/KqedDeepLook\u003c/a>.\u003c/p>\n\u003cp>Funding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED Science, which is supported by the Templeton Religion Trust and the Templeton World Charity Foundation, the S. D. Bechtel, Jr. Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Gordon and Betty Moore Foundation, the Fuhs Family Foundation Fund and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About Patreon\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.patreon.com/\">Patreon\u003c/a> is a membership platform that connects creators with their biggest fans and enables those fans to become paying members, or patrons, of their favorite creators. Co-founded in 2013 by YouTube star Jack Conte of the band Pomplamoose, we believe that every creator in today's digital economy should get paid. Patreon is the best place for creators to establish ongoing and predictable monthly revenue and expand their career as a creator. Patreon also helps fans connect in a new way with the creators they love most. Patreon works with over 100,000 creators and sent over $350 million to artists and creators who have Patreon pages, whether they are creating podcasts, music, fiction, game streams, online videos, photography, visual art, and more. For information about the company, visit \u003ca href=\"https://www.patreon.com/\">patreon.com\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org/\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\u003cp>\u003cstrong>About PBS Digital Studios\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.pbs.org/\">PBS\u003c/a> has long brought the public original, thought-provoking programming. \u003ca href=\"https://www.youtube.com/pbsdigitalstudios\">PBS Digital Studios\u003c/a> takes that same mission and applies it to the Internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pressroom/10157/kqed-deeplook-on-patreon","authors":["6364"],"categories":["pressroom_4","pressroom_35","pressroom_1"],"tags":["pressroom_597","pressroom_593","pressroom_166","pressroom_599","pressroom_216","pressroom_598","pressroom_596","pressroom_601","pressroom_303","pressroom_315","pressroom_603","pressroom_326","pressroom_335","pressroom_594","pressroom_388","pressroom_605","pressroom_411","pressroom_412","pressroom_474","pressroom_604","pressroom_482","pressroom_600","pressroom_602","pressroom_595","pressroom_584"],"featImg":"pressroom_10181","label":"pressroom"},"pressroom_9395":{"type":"posts","id":"pressroom_9395","meta":{"index":"posts_1591205157","site":"pressroom","id":"9395","score":null,"sort":[1486580140000]},"guestAuthors":[],"slug":"deeplooknewhostvideos2017","title":"Octopus Suckers. Cat Tongues. Snail Love Darts. Deep Look, KQED’s YouTube Nature Series, Debuts New Host and Fascinating Stories Up Close","publishDate":1486580140,"format":"standard","headTitle":"KQED's Pressroom | About KQED","labelTerm":{"site":"pressroom"},"content":"\u003cp>FOR IMMEDIATE RELEASE\u003cbr>\nContact: Sevda Eris, 415-553-2835, seris@kqed.org\u003cbr>\n\u003cstrong>\u003ca href=\"https://youtu.be/mpAc7SyETD4\">Watch \u003cem>Deep Look\u003c/em>'s New Promo Video\u003c/a>\u003c/strong>\u003c/p>\n\u003cdiv class=\"aside\">\n[gallery columns=\"1\" ids=\"9404,9398, 9401, 9416\"]\u003c!--more-->\n\u003c/div>\n\u003cp>February 8, 2017 San Francisco, CA — KQED’s award-winning YouTube science series, \u003cstrong>\u003ca href=\"http://www.kqed.org/deeplook\">\u003cem>Deep Look\u003c/em>\u003c/a>\u003c/strong>, launches \u003ca href=\"https://youtu.be/mpAc7SyETD4\">\u003cstrong>stunning new videos with a new host,\u003c/strong>\u003c/a> KQED science radio reporter \u003ca href=\"https://ww2.kqed.org/science/author/laurensommer/\">\u003cstrong>Lauren Sommer\u003c/strong>\u003c/a>, \u003cstrong>February 14 \u003c/strong>on the PBS Digital Studios network. \u003cem>Deep Look\u003c/em>’s videos, shot in ultra-HD (4K), use macro cinematography and video microscopy to explore big science concepts by going very small. \u003cem>Deep Look\u003c/em> will release three-minute episodes, twice a month through December 2017. \u003cem>Deep Look\u003c/em> currently has more than \u003cstrong>230,000 subscribers on YouTube and more than 15.3 million views\u003c/strong>.\u003c/p>\n\u003cp>“\u003cem>Deep Look\u003c/em> fans can continue to look forward to a ton of weirdly wonderful videos,” said Craig Rosa, Deep Look’s series producer. “We are also excited about our longtime colleague and new host, Lauren. She is a talented storyteller and award-winning science reporter who can make the most obscure science concept clear and entertaining. Her many accolades include winning a national 2014 Edward R. Murrow award for best use of sound in a feature about the \u003ca href=\"https://ww2.kqed.org/quest/2013/02/08/on-the-elephant-seal-dating-scene-its-all-about-bravado/\">dating life of elephant seals\u003c/a>. I know we are in good hands with Lauren!”\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> ’s first four videos investigate a range of quirky and bewildering stories.\u003cbr>\n• \u003cstrong>February 14:\u003c/strong> \u003ca href=\"https://www.youtube.com/watch?v=XXMxihOh8ps\">\u003cstrong>If Your Hands Could Smell, You’d Be an Octopus\u003c/strong>\u003c/a> (\u003cem>Video preview link embargoed until 6am PST, Feb. 14.\u003c/em>)\u003cbr>\nThose hundreds of powerful suckers on octopus arms do more than just stick. They actually smell and taste.\u003cbr>\n• \u003cstrong>February 28: \u003c/strong>\u003cstrong>Why Does Your Cat's Tongue Feel Like Sandpaper?\u003c/strong>\u003cbr>\nIt's not vanity. For cats, using their specially designed tongues to stay clean is a matter of life and death.\u003cbr>\n• \u003cstrong>March 7: \u003c/strong>\u003cstrong>The Extraordinary Sex Lives of Ordinary Snails\u003c/strong>\u003cbr>\nBesides being hermaphrodites—all snails have complete male and female plumbing—they pierce each other with “love darts” as a kind of foreplay.\u003cbr>\n• \u003cstrong>March 21:\u003c/strong> \u003cstrong>Why are Fruit Flies Stars of Scientific Research?\u003c/strong>\u003cbr>\nThree quarters of the genes that can make us sick are also found in fruit flies, so for a century scientists have mined these unassuming insects to make key discoveries about human health.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> is produced by \u003ca href=\"http://ww2.kqed.org/science/about/#staff\">KQED’s award-winning science team \u003c/a>and is presented in collaboration with \u003ca href=\"https://www.youtube.com/user/pbsdigitalstudios\">PBS Digital Studios\u003c/a>. \u003cem>Deep Look\u003c/em>’s core production team also includes Gabriela Quirós, coordinating producer; Joshua Cassidy, lead producer and cinematographer; and Elliott Kennerson, producer and post-production coordinator. In addition, each episode is accompanied by an original musical score by talented composer and KALW alum Seth G. Samuel and is edited by award-winning filmmaker and motion graphic artist Kia Simon.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cem>Deep Look \u003c/em>launched in October 2014 with KQED science reporter \u003ca href=\"https://ww2.kqed.org/news/author/amystanden/\">Amy Standen\u003c/a> as its host. (Standen has moved on to dedicate her time to a KQED podcast called \u003ca href=\"https://ww2.kqed.org/news/programs/the-leap/\">\u003cem>The Leap\u003c/em>\u003c/a>.) In October 2015, \u003cem>Deep Look\u003c/em> won the Best Limited Series – Short Form at the Jackson Hole Wildlife Film Festival. The entire series with accompanying articles and additional content can also be accessed at \u003ca href=\"http://www.kqed.org/deeplook\">KQED.org/deeplook\u003c/a>.\u003c/p>\n\u003cp>Funding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED Science, the largest science and environment reporting unit in California. KQED Science is supported by HopeLab, S. D. Bechtel, Jr. Foundation, The Dirk and Charlene Kabcenell Foundation, The Vadasz Family Foundation, Gordon and Betty Moore Foundation, and the members of KQED.\u003c/p>\n\u003cp>About \u003ca href=\"http://www.pbs.org/digital-studios/home/\">PBS Digital Studios\u003c/a>\u003cbr>\nPBS has long brought the public original, thought-provoking programming. PBS Digital Studios takes that same mission and applies it to the Internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>About \u003ca href=\"http://www.kqed.org\">KQED\u003c/a>\u003cbr>\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\n","blocks":[],"excerpt":"KQED’s award-winning YouTube science series, Deep Look, launches stunning new videos with a new host, KQED science radio reporter Lauren Sommer, February 14 on the PBS Digital Studios network.","status":"publish","parent":0,"modified":1486580140,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":true,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":11,"wordCount":753},"headData":{"title":"Octopus Suckers. Cat Tongues. Snail Love Darts. Deep Look, KQED’s YouTube Nature Series, Debuts New Host and Fascinating Stories Up Close | KQED","description":"KQED’s award-winning YouTube science series, Deep Look, launches stunning new videos with a new host, KQED science radio reporter Lauren Sommer, February 14 on the PBS Digital Studios network.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Octopus Suckers. Cat Tongues. Snail Love Darts. Deep Look, KQED’s YouTube Nature Series, Debuts New Host and Fascinating Stories Up Close","datePublished":"2017-02-08T18:55:40.000Z","dateModified":"2017-02-08T18:55:40.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"9395 http://blogs.kqed.org/pressroom/?p=9395","disqusUrl":"https://ww2.kqed.org/pressroom/2017/02/08/deeplooknewhostvideos2017/","disqusTitle":"Octopus Suckers. Cat Tongues. Snail Love Darts. Deep Look, KQED’s YouTube Nature Series, Debuts New Host and Fascinating Stories Up Close","WpOldSlug":"kqeds-award-winning-youtube-science-series-deep-look-launches-stunning-new-videos-with-a-new-host-kqed-science-radio-reporter-lauren-sommer-february-14","path":"/pressroom/9395/deeplooknewhostvideos2017","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>FOR IMMEDIATE RELEASE\u003cbr>\nContact: Sevda Eris, 415-553-2835, seris@kqed.org\u003cbr>\n\u003cstrong>\u003ca href=\"https://youtu.be/mpAc7SyETD4\">Watch \u003cem>Deep Look\u003c/em>'s New Promo Video\u003c/a>\u003c/strong>\u003c/p>\n\u003cdiv class=\"aside\">\n\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"gallery","attributes":{"named":{"columns":"1","ids":"9404,9398, 9401, 9416","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c!--more-->\n\u003c/div>\n\u003cp>February 8, 2017 San Francisco, CA — KQED’s award-winning YouTube science series, \u003cstrong>\u003ca href=\"http://www.kqed.org/deeplook\">\u003cem>Deep Look\u003c/em>\u003c/a>\u003c/strong>, launches \u003ca href=\"https://youtu.be/mpAc7SyETD4\">\u003cstrong>stunning new videos with a new host,\u003c/strong>\u003c/a> KQED science radio reporter \u003ca href=\"https://ww2.kqed.org/science/author/laurensommer/\">\u003cstrong>Lauren Sommer\u003c/strong>\u003c/a>, \u003cstrong>February 14 \u003c/strong>on the PBS Digital Studios network. \u003cem>Deep Look\u003c/em>’s videos, shot in ultra-HD (4K), use macro cinematography and video microscopy to explore big science concepts by going very small. \u003cem>Deep Look\u003c/em> will release three-minute episodes, twice a month through December 2017. \u003cem>Deep Look\u003c/em> currently has more than \u003cstrong>230,000 subscribers on YouTube and more than 15.3 million views\u003c/strong>.\u003c/p>\n\u003cp>“\u003cem>Deep Look\u003c/em> fans can continue to look forward to a ton of weirdly wonderful videos,” said Craig Rosa, Deep Look’s series producer. “We are also excited about our longtime colleague and new host, Lauren. She is a talented storyteller and award-winning science reporter who can make the most obscure science concept clear and entertaining. Her many accolades include winning a national 2014 Edward R. Murrow award for best use of sound in a feature about the \u003ca href=\"https://ww2.kqed.org/quest/2013/02/08/on-the-elephant-seal-dating-scene-its-all-about-bravado/\">dating life of elephant seals\u003c/a>. I know we are in good hands with Lauren!”\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> ’s first four videos investigate a range of quirky and bewildering stories.\u003cbr>\n• \u003cstrong>February 14:\u003c/strong> \u003ca href=\"https://www.youtube.com/watch?v=XXMxihOh8ps\">\u003cstrong>If Your Hands Could Smell, You’d Be an Octopus\u003c/strong>\u003c/a> (\u003cem>Video preview link embargoed until 6am PST, Feb. 14.\u003c/em>)\u003cbr>\nThose hundreds of powerful suckers on octopus arms do more than just stick. They actually smell and taste.\u003cbr>\n• \u003cstrong>February 28: \u003c/strong>\u003cstrong>Why Does Your Cat's Tongue Feel Like Sandpaper?\u003c/strong>\u003cbr>\nIt's not vanity. For cats, using their specially designed tongues to stay clean is a matter of life and death.\u003cbr>\n• \u003cstrong>March 7: \u003c/strong>\u003cstrong>The Extraordinary Sex Lives of Ordinary Snails\u003c/strong>\u003cbr>\nBesides being hermaphrodites—all snails have complete male and female plumbing—they pierce each other with “love darts” as a kind of foreplay.\u003cbr>\n• \u003cstrong>March 21:\u003c/strong> \u003cstrong>Why are Fruit Flies Stars of Scientific Research?\u003c/strong>\u003cbr>\nThree quarters of the genes that can make us sick are also found in fruit flies, so for a century scientists have mined these unassuming insects to make key discoveries about human health.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> is produced by \u003ca href=\"http://ww2.kqed.org/science/about/#staff\">KQED’s award-winning science team \u003c/a>and is presented in collaboration with \u003ca href=\"https://www.youtube.com/user/pbsdigitalstudios\">PBS Digital Studios\u003c/a>. \u003cem>Deep Look\u003c/em>’s core production team also includes Gabriela Quirós, coordinating producer; Joshua Cassidy, lead producer and cinematographer; and Elliott Kennerson, producer and post-production coordinator. In addition, each episode is accompanied by an original musical score by talented composer and KALW alum Seth G. Samuel and is edited by award-winning filmmaker and motion graphic artist Kia Simon.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Deep Look \u003c/em>launched in October 2014 with KQED science reporter \u003ca href=\"https://ww2.kqed.org/news/author/amystanden/\">Amy Standen\u003c/a> as its host. (Standen has moved on to dedicate her time to a KQED podcast called \u003ca href=\"https://ww2.kqed.org/news/programs/the-leap/\">\u003cem>The Leap\u003c/em>\u003c/a>.) In October 2015, \u003cem>Deep Look\u003c/em> won the Best Limited Series – Short Form at the Jackson Hole Wildlife Film Festival. The entire series with accompanying articles and additional content can also be accessed at \u003ca href=\"http://www.kqed.org/deeplook\">KQED.org/deeplook\u003c/a>.\u003c/p>\n\u003cp>Funding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED Science, the largest science and environment reporting unit in California. KQED Science is supported by HopeLab, S. D. Bechtel, Jr. Foundation, The Dirk and Charlene Kabcenell Foundation, The Vadasz Family Foundation, Gordon and Betty Moore Foundation, and the members of KQED.\u003c/p>\n\u003cp>About \u003ca href=\"http://www.pbs.org/digital-studios/home/\">PBS Digital Studios\u003c/a>\u003cbr>\nPBS has long brought the public original, thought-provoking programming. PBS Digital Studios takes that same mission and applies it to the Internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>About \u003ca href=\"http://www.kqed.org\">KQED\u003c/a>\u003cbr>\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pressroom/9395/deeplooknewhostvideos2017","authors":["6364"],"categories":["pressroom_35","pressroom_1"],"tags":["pressroom_80","pressroom_134","pressroom_135","pressroom_166","pressroom_216","pressroom_228","pressroom_261","pressroom_303","pressroom_315","pressroom_326","pressroom_335","pressroom_389","pressroom_390","pressroom_405","pressroom_406","pressroom_412","pressroom_414","pressroom_474","pressroom_482","pressroom_502","pressroom_503","pressroom_504","pressroom_559","pressroom_584"],"featImg":"pressroom_9462","label":"pressroom"},"pressroom_7856":{"type":"posts","id":"pressroom_7856","meta":{"index":"posts_1591205157","site":"pressroom","id":"7856","score":null,"sort":[1445284925000]},"guestAuthors":[],"slug":"selfdrivingcars-kqeds-quest-newseason","title":"Your Next Car Might Drive Itself: New Season of KQED’s QUEST Science Series Hits the Road","publishDate":1445284925,"format":"standard","headTitle":"KQED's Pressroom | About KQED","labelTerm":{"site":"pressroom"},"content":"\u003cp>\u003cspan style=\"font-size: medium\">\u003cstrong>\u003cem>Self-Driving Cars: The Road Ahead \u003c/em>Premieres October 28, 7:30pm KQED 9\u003c/strong>\u003c/span>\u003c/p>\n\u003cp>Contact: Sevda Eris, seris@kqed.org, 415.553.2835\u003c/p>\n\u003cdiv class=\"aside\">\n\u003cp>[gallery columns=\"1\" ids=\"7872,7874,7876,7875,7877\"]\u003c/p>\n\u003c/div>\n\u003cp>\u003cem>\u003ca href=\"http://www.kqed.org/quest\">QUEST\u003c/a>\u003c/em>, KQED’s award-winning multimedia science series, launches its new season with a half-hour TV special, \u003cstrong>\u003cem>Self-Driving Cars: The Road Ahead\u003c/em>\u003c/strong> on \u003cstrong>Wednesday, October 28, at 7:30pm on KQED 9\u003c/strong>. Automobiles are about to undergo their biggest revolution in more than 100 years. Once the stuff of science fiction, cars that drive themselves are already hitting the streets with amazing advances in technology, much of it coming out of Silicon Valley.\u003c/p>\n\u003cp>“There’s a shock you get when seeing the wheel turn on its own while the car is zooming down the highway at 60 miles per hour,” says Sheraz Sadiq, the documentary’s producer.\u003c/p>\n\u003cp>Already, ten companies, from Google to Mercedes-Benz, have permits to test self-driving cars on California roads. Sadiq experienced Audi’s prototype self-driving car firsthand, on the highway near the company’s offices in Belmont, south of San Francisco. In January, the vehicle drove 550 miles from the Bay Area to Las Vegas, almost entirely without human control.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The changes that self-driving cars may bring are dramatic: fewer traffic deaths, easier commutes, perhaps even the wholesale redesign of freeways and suburbs. Still, big hurdles remain, including handling diverse weather conditions, and safety rules and legal liability, especially when accidents arise. \u003cem>QUEST\u003c/em> investigates how self-driving cars are sparking new opportunities — and challenges — on and off the road.\u003c/p>\n\u003cp>\u003cem>QUEST\u003c/em>’s new television season, airing on Wednesdays at 7:30 pm, also includes the following four episodes:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003cem>Wind Energy vs. Eagles\u003c/em>\u003c/strong> \u003cstrong>(November 4)\u003c/strong> – Tag along with biologists studying golden eagle behavior in the Altamont Pass and trying to keep wind turbines out of the birds’ way. Also, find out about a doctor’s quest to create better treatments for sports concussions and efforts to rid San Francisco Bay of poisonous mercury.\u003c/li>\n\u003cli>\u003cstrong>\u003cem>Life of a Raindrop\u003c/em>\u003c/strong> \u003cstrong>(November 11)\u003c/strong> – Meet researchers tracking the secret life of raindrops to help preserve our clean water supplies. Also, discover an atom’s tiniest constituents and the colorful menagerie found in the depths of a California tide pool.\u003c/li>\n\u003cli>\u003cstrong>\u003cem>Giant Sequoias Face Drought \u003c/em>(November 18)\u003c/strong> – Climb with researchers to the top of giant sequoias to study these iconic trees as they struggle with drought. Also, go inside the Hayward Fault, overdue for a huge quake, and explore how our taste buds connect what we eat to our memories and emotions.\u003c/li>\n\u003cli>\u003cstrong>\u003cem>Dive with Elephant Seals \u003c/em>(November 25)\u003c/strong> – Discover how biologists are using high-tech tags to learn where elephant seals go to feed while spending months at sea. Also, map the history of the universe with a Nobel Prize-winning physicist in Berkeley, and see how engineers are retrofitting the largest water supply for the Bay Area.\u003c/li>\n\u003c/ul>\n\u003cp>All of \u003cem>QUEST\u003c/em>’s episodes and individual video segments can also be viewed online at \u003cstrong>kqed.org/quest.\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>About \u003cem>QUEST\u003c/em>\u003c/strong>\u003cbr>\nLaunched in 2007, \u003cem>\u003ca href=\"http://www.kqed.org/quest\">QUEST\u003c/a>\u003c/em> is KQED’s award-winning, multimedia series covering science, environment and nature stories from the Bay Area and beyond. In addition to its new television episodes, \u003cem>QUEST \u003c/em>produces science education videos, e-books and resources. Support for \u003cem>QUEST\u003c/em> is provided by the National Science Foundation. Additional support is provided by S.D. Bechtel, Jr. Foundation, HopeLab, David B. Gold Foundation, The Dirk and Charlene Kabcenell Foundation, The Vadasz Family Foundation, John S. and James L. Knight Foundation, Smart Family Foundation and the members of KQED. QUEST is a project of \u003ca href=\"https://www.kqed.org/science\">KQED Science\u003c/a>, the largest science and environment reporting unit in California.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. Home to the most listened-to public radio station in the nation, one of the highest-rated public television services and an award-winning education program, and as a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n","blocks":[],"excerpt":"\u003cem>QUEST\u003c/em>, KQED’s award-winning multimedia science series, launches its new season with a half-hour TV special, \u003cem>Self-Driving Cars: The Road Ahead\u003c/em> on Wednesday, October 28, at 7:30pm on KQED 9. ","status":"publish","parent":0,"modified":1445284925,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":true,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":13,"wordCount":704},"headData":{"title":"Your Next Car Might Drive Itself: New Season of KQED’s QUEST Science Series Hits the Road | KQED","description":"QUEST, KQED’s award-winning multimedia science series, launches its new season with a half-hour TV special, Self-Driving Cars: The Road Ahead on Wednesday, October 28, at 7:30pm on KQED 9. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Your Next Car Might Drive Itself: New Season of KQED’s QUEST Science Series Hits the Road","datePublished":"2015-10-19T20:02:05.000Z","dateModified":"2015-10-19T20:02:05.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"7856 http://blogs.kqed.org/pressroom/?p=7856","disqusUrl":"https://ww2.kqed.org/pressroom/2015/10/19/selfdrivingcars-kqeds-quest-newseason/","disqusTitle":"Your Next Car Might Drive Itself: New Season of KQED’s QUEST Science Series Hits the Road","path":"/pressroom/7856/selfdrivingcars-kqeds-quest-newseason","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-size: medium\">\u003cstrong>\u003cem>Self-Driving Cars: The Road Ahead \u003c/em>Premieres October 28, 7:30pm KQED 9\u003c/strong>\u003c/span>\u003c/p>\n\u003cp>Contact: Sevda Eris, seris@kqed.org, 415.553.2835\u003c/p>\n\u003cdiv class=\"aside\">\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"gallery","attributes":{"named":{"columns":"1","ids":"7872,7874,7876,7875,7877","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\n\u003cp>\u003cem>\u003ca href=\"http://www.kqed.org/quest\">QUEST\u003c/a>\u003c/em>, KQED’s award-winning multimedia science series, launches its new season with a half-hour TV special, \u003cstrong>\u003cem>Self-Driving Cars: The Road Ahead\u003c/em>\u003c/strong> on \u003cstrong>Wednesday, October 28, at 7:30pm on KQED 9\u003c/strong>. Automobiles are about to undergo their biggest revolution in more than 100 years. Once the stuff of science fiction, cars that drive themselves are already hitting the streets with amazing advances in technology, much of it coming out of Silicon Valley.\u003c/p>\n\u003cp>“There’s a shock you get when seeing the wheel turn on its own while the car is zooming down the highway at 60 miles per hour,” says Sheraz Sadiq, the documentary’s producer.\u003c/p>\n\u003cp>Already, ten companies, from Google to Mercedes-Benz, have permits to test self-driving cars on California roads. Sadiq experienced Audi’s prototype self-driving car firsthand, on the highway near the company’s offices in Belmont, south of San Francisco. In January, the vehicle drove 550 miles from the Bay Area to Las Vegas, almost entirely without human control.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The changes that self-driving cars may bring are dramatic: fewer traffic deaths, easier commutes, perhaps even the wholesale redesign of freeways and suburbs. Still, big hurdles remain, including handling diverse weather conditions, and safety rules and legal liability, especially when accidents arise. \u003cem>QUEST\u003c/em> investigates how self-driving cars are sparking new opportunities — and challenges — on and off the road.\u003c/p>\n\u003cp>\u003cem>QUEST\u003c/em>’s new television season, airing on Wednesdays at 7:30 pm, also includes the following four episodes:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003cem>Wind Energy vs. Eagles\u003c/em>\u003c/strong> \u003cstrong>(November 4)\u003c/strong> – Tag along with biologists studying golden eagle behavior in the Altamont Pass and trying to keep wind turbines out of the birds’ way. Also, find out about a doctor’s quest to create better treatments for sports concussions and efforts to rid San Francisco Bay of poisonous mercury.\u003c/li>\n\u003cli>\u003cstrong>\u003cem>Life of a Raindrop\u003c/em>\u003c/strong> \u003cstrong>(November 11)\u003c/strong> – Meet researchers tracking the secret life of raindrops to help preserve our clean water supplies. Also, discover an atom’s tiniest constituents and the colorful menagerie found in the depths of a California tide pool.\u003c/li>\n\u003cli>\u003cstrong>\u003cem>Giant Sequoias Face Drought \u003c/em>(November 18)\u003c/strong> – Climb with researchers to the top of giant sequoias to study these iconic trees as they struggle with drought. Also, go inside the Hayward Fault, overdue for a huge quake, and explore how our taste buds connect what we eat to our memories and emotions.\u003c/li>\n\u003cli>\u003cstrong>\u003cem>Dive with Elephant Seals \u003c/em>(November 25)\u003c/strong> – Discover how biologists are using high-tech tags to learn where elephant seals go to feed while spending months at sea. Also, map the history of the universe with a Nobel Prize-winning physicist in Berkeley, and see how engineers are retrofitting the largest water supply for the Bay Area.\u003c/li>\n\u003c/ul>\n\u003cp>All of \u003cem>QUEST\u003c/em>’s episodes and individual video segments can also be viewed online at \u003cstrong>kqed.org/quest.\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>About \u003cem>QUEST\u003c/em>\u003c/strong>\u003cbr>\nLaunched in 2007, \u003cem>\u003ca href=\"http://www.kqed.org/quest\">QUEST\u003c/a>\u003c/em> is KQED’s award-winning, multimedia series covering science, environment and nature stories from the Bay Area and beyond. In addition to its new television episodes, \u003cem>QUEST \u003c/em>produces science education videos, e-books and resources. Support for \u003cem>QUEST\u003c/em> is provided by the National Science Foundation. Additional support is provided by S.D. Bechtel, Jr. Foundation, HopeLab, David B. Gold Foundation, The Dirk and Charlene Kabcenell Foundation, The Vadasz Family Foundation, John S. and James L. Knight Foundation, Smart Family Foundation and the members of KQED. QUEST is a project of \u003ca href=\"https://www.kqed.org/science\">KQED Science\u003c/a>, the largest science and environment reporting unit in California.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. Home to the most listened-to public radio station in the nation, one of the highest-rated public television services and an award-winning education program, and as a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pressroom/7856/selfdrivingcars-kqeds-quest-newseason","authors":["6364"],"categories":["pressroom_23","pressroom_24","pressroom_35","pressroom_43","pressroom_44","pressroom_45","pressroom_46","pressroom_1"],"tags":["pressroom_100","pressroom_176","pressroom_182","pressroom_238","pressroom_242","pressroom_303","pressroom_315","pressroom_331","pressroom_350","pressroom_437","pressroom_492","pressroom_576"],"featImg":"pressroom_7896","label":"pressroom"},"pressroom_7119":{"type":"posts","id":"pressroom_7119","meta":{"index":"posts_1591205157","site":"pressroom","id":"7119","score":null,"sort":[1426189249000]},"guestAuthors":[],"slug":"kqed-future-of-you-launch","title":"KQED Launches Digital Health Blog Future of You","publishDate":1426189249,"format":"standard","headTitle":"KQED's Pressroom | About KQED","labelTerm":{"site":"pressroom"},"content":"\u003cp>\u003cspan style=\"font-size: medium\">\u003cstrong>Kicks Off with Reporting from South by Southwest Conference Starting March 13\u003c/strong>\u003c/span> \u003c/p>\n\u003cp>Contact: Sevda Eris, seris@kqed.org, 415.553.2835\u003c/p>\n\u003cdiv class=\"aside\">\n\u003cp>[gallery columns=\"1\" ids=\"7139,7142,7137\"]\u003c/p>\n\u003c/div>\n\u003cp>Today, KQED launches the new multimedia blog \u003cem>\u003ca href=\"http://ww2.kqed.org/futureofyou/\">Future of You\u003c/a>,\u003c/em> which features daily reporting on how emerging technologies are changing the way people manage their health and how an explosion of data is revolutionizing medical research.\u003c/p>\n\u003cp>KQED is the first public media company to investigate this trend in-depth, and has brought on board award-winning San Francisco journalist \u003ca href=\"http://blogs.kqed.org/pressroom/kqed-christina-farr-editor-future-of-you/\">Christina Farr\u003c/a>, who has covered Silicon Valley and digital health issues for Reuters, VentureBeat and other news services. Farr will be the host and editor of \u003cem>\u003ca href=\"http://ww2.kqed.org/futureofyou/\">Future of You\u003c/a>\u003c/em>. She will be supported by KQED’s award-winning science team, the largest science and environment reporting unit in California. \u003c/p>\n\u003cp>Health care, a $3 trillion industry not always known for innovation, is getting a digital makeover with Silicon Valley leading the way. Scientific advances and new consumer tools are allowing people to access more information about their health than ever before. It’s now possible for anyone to monitor their vital signs, their exercise and their sleep by wearing small sensors, and to learn about their own DNA, cholesterol and bacteria from at-home testing kits. The trend is expected to reshape the relationship that patients have with doctors, significantly impact scientific research and create new industries and jobs.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“The technological disruption that is happening with health care is not that different than the way Amazon changed publishing and Apple’s iTunes disrupted the music industry,” says KQED’s senior science editor \u003ca href=\"http://blogs.kqed.org/science/author/andrea-kissack/\">Andrea Kissack\u003c/a>, the blog's creator. “It’s already having profound effects on everything from health care costs to medical research.”\u003c/p>\n\u003cp>“More than $4 billion has been poured into the digital health sector in recent years. But despite growing popularity, the industry faces many challenges,” notes Farr. “There are government regulation issues, doctors' interpretations of vast amounts of consumer-gathered data and the accessibility, reliability and security of consumer data, to name a few. We’ll be helping the public navigate all of this.”\u003c/p>\n\u003cp>\u003cem>\u003ca href=\"http://ww2.kqed.org/futureofyou/\">Future of You\u003c/a>\u003c/em> will cover the promises and challenges of the digital health revolution with a wide range of stories, including topics like Apple's announcement this week to open its iPhone software for medical research, how retail giants like Walmart are going into health care to offer lower cost alternatives, what’s behind President Obama’s new “Precision Medicine Initiative,” and how digital health startups are trying to fix an often costly, inefficient medical system.\u003c/p>\n\u003cp>KQED will be reporting on these issues at the upcoming \u003ca href=\"http://sxsw.com/\">South by Southwest (SXSW) Conference and Festival\u003c/a> in Austin, TX, which is renowned for featuring a unique convergence of original music, independent films and emerging technologies with industry leaders in attendance. At the conference on March 16, Farr is also moderating the panel discussion, “\u003ca href=\"http://schedule.sxsw.com/2015/events/event_IAP41890\">Uncertainty: Predictive Analytics in Healthcare\u003c/a>.” \u003c/p>\n\u003cp>Support for \u003ca href=\"http://www.kqed.org/science\">KQED Science\u003c/a> is provided by HopeLab, The David B. Gold Foundation, S. D. Bechtel, Jr. Foundation, The Dirk and Charlene Kabcenell Foundation, The Vadasz Family Foundation, Smart Family Foundation and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003c/p>\n\u003cp>\u003ca href=\"http://www.kqed.org\">KQED\u003c/a>, an \u003ca href=\"http://www.npr.org\">NPR\u003c/a> and \u003ca href=\"http://www.pbs.org/\">PBS\u003c/a> affiliate based in San Francisco, serves the people of Northern California and beyond with a public-supported alternative to commercial media. Home to the most listened-to public radio station in the nation, one of the highest-rated public television services and an award-winning education program, and as a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>As other news organizations have shrunk, KQED, and its network, NPR, have expanded efforts to cover the issues and events that are important to Californians and the rest of the nation. As the most trusted source of news in the Bay Area, KQED is a multiplatform operation with offices and bureaus in San Francisco, San Jose, Sacramento, Fresno and Los Angeles. KQED News programs include \u003ca href=\"http://www.kqed.org/tv/programs/newsroom/\">KQED NEWSROOM,\u003c/a> current affairs specials produced in collaboration with \u003ca href=\"http://www.revealnews.org/\">The Center for Investigative Reporting\u003c/a>, \u003ca href=\"http://audio.californiareport.org/\">The California Report\u003c/a>, \u003ca href=\"http://www.kqed.org/radio/programs/forum/\">Forum\u003c/a>, 18 news daily broadcasts on \u003ca href=\"http://www.kqed.org/radio/\">KQED Public Radio\u003c/a> and the popular blogs \u003ca href=\"http://ww2.kqed.org/news/programs/news-fix\">News Fix\u003c/a>, \u003ca href=\"http://blogs.kqed.org/stateofhealth/\">State of Health\u003c/a>, \u003ca href=\"http://blogs.kqed.org/mindshift/\">Mindshift\u003c/a> and \u003ca href=\"http://blogs.kqed.org/lowdown/\">The Lowdown\u003c/a>. Stories from all KQED news programs are featured online at \u003ca href=\"http://www.kqed.org/news\">KQEDnews.org\u003c/a>.\u003c/p>\n\n","blocks":[],"excerpt":"New blog features daily reports on how emerging technologies are revolutionizing medicine and changing the way we stay healthy.","status":"publish","parent":0,"modified":1426189249,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":true,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":16,"wordCount":743},"headData":{"title":"KQED Launches Digital Health Blog Future of You | KQED","description":"New blog features daily reports on how emerging technologies are revolutionizing medicine and changing the way we stay healthy.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"KQED Launches Digital Health Blog Future of You","datePublished":"2015-03-12T19:40:49.000Z","dateModified":"2015-03-12T19:40:49.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"7119 http://blogs.kqed.org/pressroom/?p=7119","disqusUrl":"https://ww2.kqed.org/pressroom/2015/03/12/kqed-future-of-you-launch/","disqusTitle":"KQED Launches Digital Health Blog Future of You","path":"/pressroom/7119/kqed-future-of-you-launch","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-size: medium\">\u003cstrong>Kicks Off with Reporting from South by Southwest Conference Starting March 13\u003c/strong>\u003c/span> \u003c/p>\n\u003cp>Contact: Sevda Eris, seris@kqed.org, 415.553.2835\u003c/p>\n\u003cdiv class=\"aside\">\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"gallery","attributes":{"named":{"columns":"1","ids":"7139,7142,7137","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\n\u003cp>Today, KQED launches the new multimedia blog \u003cem>\u003ca href=\"http://ww2.kqed.org/futureofyou/\">Future of You\u003c/a>,\u003c/em> which features daily reporting on how emerging technologies are changing the way people manage their health and how an explosion of data is revolutionizing medical research.\u003c/p>\n\u003cp>KQED is the first public media company to investigate this trend in-depth, and has brought on board award-winning San Francisco journalist \u003ca href=\"http://blogs.kqed.org/pressroom/kqed-christina-farr-editor-future-of-you/\">Christina Farr\u003c/a>, who has covered Silicon Valley and digital health issues for Reuters, VentureBeat and other news services. Farr will be the host and editor of \u003cem>\u003ca href=\"http://ww2.kqed.org/futureofyou/\">Future of You\u003c/a>\u003c/em>. She will be supported by KQED’s award-winning science team, the largest science and environment reporting unit in California. \u003c/p>\n\u003cp>Health care, a $3 trillion industry not always known for innovation, is getting a digital makeover with Silicon Valley leading the way. Scientific advances and new consumer tools are allowing people to access more information about their health than ever before. It’s now possible for anyone to monitor their vital signs, their exercise and their sleep by wearing small sensors, and to learn about their own DNA, cholesterol and bacteria from at-home testing kits. The trend is expected to reshape the relationship that patients have with doctors, significantly impact scientific research and create new industries and jobs.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“The technological disruption that is happening with health care is not that different than the way Amazon changed publishing and Apple’s iTunes disrupted the music industry,” says KQED’s senior science editor \u003ca href=\"http://blogs.kqed.org/science/author/andrea-kissack/\">Andrea Kissack\u003c/a>, the blog's creator. “It’s already having profound effects on everything from health care costs to medical research.”\u003c/p>\n\u003cp>“More than $4 billion has been poured into the digital health sector in recent years. But despite growing popularity, the industry faces many challenges,” notes Farr. “There are government regulation issues, doctors' interpretations of vast amounts of consumer-gathered data and the accessibility, reliability and security of consumer data, to name a few. We’ll be helping the public navigate all of this.”\u003c/p>\n\u003cp>\u003cem>\u003ca href=\"http://ww2.kqed.org/futureofyou/\">Future of You\u003c/a>\u003c/em> will cover the promises and challenges of the digital health revolution with a wide range of stories, including topics like Apple's announcement this week to open its iPhone software for medical research, how retail giants like Walmart are going into health care to offer lower cost alternatives, what’s behind President Obama’s new “Precision Medicine Initiative,” and how digital health startups are trying to fix an often costly, inefficient medical system.\u003c/p>\n\u003cp>KQED will be reporting on these issues at the upcoming \u003ca href=\"http://sxsw.com/\">South by Southwest (SXSW) Conference and Festival\u003c/a> in Austin, TX, which is renowned for featuring a unique convergence of original music, independent films and emerging technologies with industry leaders in attendance. At the conference on March 16, Farr is also moderating the panel discussion, “\u003ca href=\"http://schedule.sxsw.com/2015/events/event_IAP41890\">Uncertainty: Predictive Analytics in Healthcare\u003c/a>.” \u003c/p>\n\u003cp>Support for \u003ca href=\"http://www.kqed.org/science\">KQED Science\u003c/a> is provided by HopeLab, The David B. Gold Foundation, S. D. Bechtel, Jr. Foundation, The Dirk and Charlene Kabcenell Foundation, The Vadasz Family Foundation, Smart Family Foundation and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003c/p>\n\u003cp>\u003ca href=\"http://www.kqed.org\">KQED\u003c/a>, an \u003ca href=\"http://www.npr.org\">NPR\u003c/a> and \u003ca href=\"http://www.pbs.org/\">PBS\u003c/a> affiliate based in San Francisco, serves the people of Northern California and beyond with a public-supported alternative to commercial media. Home to the most listened-to public radio station in the nation, one of the highest-rated public television services and an award-winning education program, and as a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>As other news organizations have shrunk, KQED, and its network, NPR, have expanded efforts to cover the issues and events that are important to Californians and the rest of the nation. As the most trusted source of news in the Bay Area, KQED is a multiplatform operation with offices and bureaus in San Francisco, San Jose, Sacramento, Fresno and Los Angeles. KQED News programs include \u003ca href=\"http://www.kqed.org/tv/programs/newsroom/\">KQED NEWSROOM,\u003c/a> current affairs specials produced in collaboration with \u003ca href=\"http://www.revealnews.org/\">The Center for Investigative Reporting\u003c/a>, \u003ca href=\"http://audio.californiareport.org/\">The California Report\u003c/a>, \u003ca href=\"http://www.kqed.org/radio/programs/forum/\">Forum\u003c/a>, 18 news daily broadcasts on \u003ca href=\"http://www.kqed.org/radio/\">KQED Public Radio\u003c/a> and the popular blogs \u003ca href=\"http://ww2.kqed.org/news/programs/news-fix\">News Fix\u003c/a>, \u003ca href=\"http://blogs.kqed.org/stateofhealth/\">State of Health\u003c/a>, \u003ca href=\"http://blogs.kqed.org/mindshift/\">Mindshift\u003c/a> and \u003ca href=\"http://blogs.kqed.org/lowdown/\">The Lowdown\u003c/a>. Stories from all KQED news programs are featured online at \u003ca href=\"http://www.kqed.org/news\">KQEDnews.org\u003c/a>.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pressroom/7119/kqed-future-of-you-launch","authors":["6364"],"categories":["pressroom_35","pressroom_77","pressroom_1"],"tags":["pressroom_113","pressroom_145","pressroom_174","pressroom_175","pressroom_216","pressroom_229","pressroom_251","pressroom_253","pressroom_303","pressroom_315","pressroom_347","pressroom_348","pressroom_417","pressroom_536"],"featImg":"pressroom_7160","label":"pressroom"},"pressroom_7076":{"type":"posts","id":"pressroom_7076","meta":{"index":"posts_1591205157","site":"pressroom","id":"7076","score":null,"sort":[1424982418000]},"guestAuthors":[],"slug":"kqed-christina-farr-editor-future-of-you","title":"Award-Winning Journalist Christina Farr is the Host and Editor of New Digital Health Blog Future of You","publishDate":1424982418,"format":"standard","headTitle":"KQED's Pressroom | About KQED","labelTerm":{"site":"pressroom"},"content":"\u003cp>Contact: Sevda Eris, seris@kqed.org, 415.553.2835\u003c/p>\n\u003cdiv class=\"aside\">\n\u003cp>[gallery columns=\"1\" ids=\"7090\"]\u003c/p>\n\u003c/div>\n\u003cp>\u003ca href=\"http://www.kqed.org\">KQED\u003c/a> announces Christina Farr as the host and editor of \u003cem>Future of You\u003c/em>, the new multimedia blog launching March 12 and covering the intersection of new technologies, health care and medicine. Farr is a San Francisco-based journalist who most recently covered Apple and health-technology for \u003cem>Reuters\u003c/em> and, before that, \u003cem>VentureBeat\u003c/em>. \u003cem>Future of You\u003c/em> is a project of KQED's science unit, which is the largest science and environment reporting unit in California.\u003c/p>\n\u003cp>Farr’s work has appeared in a variety of publications, including the \u003cem>New York Times\u003c/em>, the \u003cem>Daily Telegraph\u003c/em>, the \u003cem>Bay Citizen\u003c/em> and SFGate.com. She has appeared as a featured expert on NBC, ABC and Reuters TV, among others, and frequently speaks at health and technology conferences. She is also co-founder of \u003ca href=\"http://ladieswhovino.com/\">Ladies Who Vino\u003c/a>, a networking group for women in technology and business. Earlier this month she was awarded \u003ca href=\"http://women2.com/2015/02/19/women-2-0-awards-night-pictures/\">\"One To Watch Out For\" by Women 2.0\u003c/a>.\u003c/p>\n\u003cp>“Christina will cover a booming digital health industry that aims to give patients more power and to disrupt health care much like the way Amazon changed publishing and iTunes has changed the music industry,” says \u003ca href=\"http://blogs.kqed.org/science/author/andrea-kissack/\">Andrea Kissack\u003c/a>, KQED’s senior science editor leading the \u003cem>Future of You\u003c/em> initiative. “We are thrilled to be on the frontlines of covering how advances in genetics, crowd sourcing, wireless connectivity and other technologies are changing health care and just as excited that Christina will be leading our efforts. She is a very smart and thoughtful journalist who has deep knowledge of this emerging trend.”\u003c/p>\n\u003cp>Christina was born and raised in London, where she received an M.A. from University College London. She moved to the U.S. to attend Stanford University, where she earned a graduate degree from Stanford School of Journalism.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Support of \u003ca href=\"http://www.kqed.org/science\">KQED Science\u003c/a> is provided by HopeLab, The David B. Gold Foundation, S. D. Bechtel, Jr. Foundation, The Dirk and Charlene Kabcenell Foundation, The Vadasz Family Foundation, Smart Family Foundation and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003cbr>\n\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org\">KQED\u003c/a>, an \u003ca href=\"http://www.npr.org\">NPR \u003c/a>and \u003ca href=\"http://www.pbs.org\">PBS\u003c/a> affiliate based in San Francisco, serves the people of Northern California and beyond with a public-supported alternative to commercial media. Home to the most listened-to public radio station in the nation, one of the highest-rated public television services and an award-winning education program, and as a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>As other news organizations have shrunk, KQED, and its network, NPR, have expanded efforts to cover the issues and events that are important to Californians and the rest of the nation. As the most trusted source of news in the Bay Area, KQED is a multiplatform operation with offices and bureaus in San Francisco, San Jose, Sacramento, Fresno and Los Angeles. KQED News programs include \u003ca href=\"http://www.kqed.org/tv/programs/newsroom/\">KQED NEWSROOM\u003c/a>, current affairs specials produced in collaboration with \u003ca href=\"http://cironline.org/\">The Center for Investigative Reporting\u003c/a>, \u003ca href=\"http://audio.californiareport.org/\">The California Report\u003c/a>, \u003ca href=\"http://www.kqed.org/radio/programs/forum/\">Forum\u003c/a>, 18 news daily broadcasts on \u003ca href=\"http://www.kqed.org/radio/\">KQED Public Radio\u003c/a> and the popular blogs \u003ca href=\"http://ww2.kqed.org/news/programs/news-fix\">News Fix\u003c/a>, \u003ca href=\"http://blogs.kqed.org/stateofhealth/\">State of Health\u003c/a>, \u003ca href=\"http://blogs.kqed.org/mindshift/\">Mindshift\u003c/a> and \u003ca href=\"http://blogs.kqed.org/lowdown/\">The Lowdown\u003c/a>. Stories from all KQED news programs are featured online at \u003ca href=\"http://www.kqed.org/news/\">KQEDnews.org.\u003c/a>\u003c/p>\n\n","blocks":[],"excerpt":"The new multimedia blog launches March 12 and will cover the intersection of new technologies, health care and medicine. ","status":"publish","parent":0,"modified":1424982418,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":true,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":11,"wordCount":550},"headData":{"title":"Award-Winning Journalist Christina Farr is the Host and Editor of New Digital Health Blog Future of You | KQED","description":"The new multimedia blog launches March 12 and will cover the intersection of new technologies, health care and medicine. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Award-Winning Journalist Christina Farr is the Host and Editor of New Digital Health Blog Future of You","datePublished":"2015-02-26T20:26:58.000Z","dateModified":"2015-02-26T20:26:58.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"7076 http://blogs.kqed.org/pressroom/?p=7076","disqusUrl":"https://ww2.kqed.org/pressroom/2015/02/26/kqed-christina-farr-editor-future-of-you/","disqusTitle":"Award-Winning Journalist Christina Farr is the Host and Editor of New Digital Health Blog Future of You","path":"/pressroom/7076/kqed-christina-farr-editor-future-of-you","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Contact: Sevda Eris, seris@kqed.org, 415.553.2835\u003c/p>\n\u003cdiv class=\"aside\">\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"gallery","attributes":{"named":{"columns":"1","ids":"7090","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\n\u003cp>\u003ca href=\"http://www.kqed.org\">KQED\u003c/a> announces Christina Farr as the host and editor of \u003cem>Future of You\u003c/em>, the new multimedia blog launching March 12 and covering the intersection of new technologies, health care and medicine. Farr is a San Francisco-based journalist who most recently covered Apple and health-technology for \u003cem>Reuters\u003c/em> and, before that, \u003cem>VentureBeat\u003c/em>. \u003cem>Future of You\u003c/em> is a project of KQED's science unit, which is the largest science and environment reporting unit in California.\u003c/p>\n\u003cp>Farr’s work has appeared in a variety of publications, including the \u003cem>New York Times\u003c/em>, the \u003cem>Daily Telegraph\u003c/em>, the \u003cem>Bay Citizen\u003c/em> and SFGate.com. She has appeared as a featured expert on NBC, ABC and Reuters TV, among others, and frequently speaks at health and technology conferences. She is also co-founder of \u003ca href=\"http://ladieswhovino.com/\">Ladies Who Vino\u003c/a>, a networking group for women in technology and business. Earlier this month she was awarded \u003ca href=\"http://women2.com/2015/02/19/women-2-0-awards-night-pictures/\">\"One To Watch Out For\" by Women 2.0\u003c/a>.\u003c/p>\n\u003cp>“Christina will cover a booming digital health industry that aims to give patients more power and to disrupt health care much like the way Amazon changed publishing and iTunes has changed the music industry,” says \u003ca href=\"http://blogs.kqed.org/science/author/andrea-kissack/\">Andrea Kissack\u003c/a>, KQED’s senior science editor leading the \u003cem>Future of You\u003c/em> initiative. “We are thrilled to be on the frontlines of covering how advances in genetics, crowd sourcing, wireless connectivity and other technologies are changing health care and just as excited that Christina will be leading our efforts. She is a very smart and thoughtful journalist who has deep knowledge of this emerging trend.”\u003c/p>\n\u003cp>Christina was born and raised in London, where she received an M.A. from University College London. She moved to the U.S. to attend Stanford University, where she earned a graduate degree from Stanford School of Journalism.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Support of \u003ca href=\"http://www.kqed.org/science\">KQED Science\u003c/a> is provided by HopeLab, The David B. Gold Foundation, S. D. Bechtel, Jr. Foundation, The Dirk and Charlene Kabcenell Foundation, The Vadasz Family Foundation, Smart Family Foundation and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003cbr>\n\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org\">KQED\u003c/a>, an \u003ca href=\"http://www.npr.org\">NPR \u003c/a>and \u003ca href=\"http://www.pbs.org\">PBS\u003c/a> affiliate based in San Francisco, serves the people of Northern California and beyond with a public-supported alternative to commercial media. Home to the most listened-to public radio station in the nation, one of the highest-rated public television services and an award-winning education program, and as a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>As other news organizations have shrunk, KQED, and its network, NPR, have expanded efforts to cover the issues and events that are important to Californians and the rest of the nation. As the most trusted source of news in the Bay Area, KQED is a multiplatform operation with offices and bureaus in San Francisco, San Jose, Sacramento, Fresno and Los Angeles. KQED News programs include \u003ca href=\"http://www.kqed.org/tv/programs/newsroom/\">KQED NEWSROOM\u003c/a>, current affairs specials produced in collaboration with \u003ca href=\"http://cironline.org/\">The Center for Investigative Reporting\u003c/a>, \u003ca href=\"http://audio.californiareport.org/\">The California Report\u003c/a>, \u003ca href=\"http://www.kqed.org/radio/programs/forum/\">Forum\u003c/a>, 18 news daily broadcasts on \u003ca href=\"http://www.kqed.org/radio/\">KQED Public Radio\u003c/a> and the popular blogs \u003ca href=\"http://ww2.kqed.org/news/programs/news-fix\">News Fix\u003c/a>, \u003ca href=\"http://blogs.kqed.org/stateofhealth/\">State of Health\u003c/a>, \u003ca href=\"http://blogs.kqed.org/mindshift/\">Mindshift\u003c/a> and \u003ca href=\"http://blogs.kqed.org/lowdown/\">The Lowdown\u003c/a>. Stories from all KQED news programs are featured online at \u003ca href=\"http://www.kqed.org/news/\">KQEDnews.org.\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pressroom/7076/kqed-christina-farr-editor-future-of-you","authors":["6364"],"categories":["pressroom_34","pressroom_35"],"tags":["pressroom_145","pressroom_174","pressroom_175","pressroom_216","pressroom_229","pressroom_251","pressroom_253","pressroom_303","pressroom_315","pressroom_348","pressroom_536"],"featImg":"pressroom_7093","label":"pressroom"},"pressroom_6013":{"type":"posts","id":"pressroom_6013","meta":{"index":"posts_1591205157","site":"pressroom","id":"6013","score":null,"sort":[1403720692000]},"guestAuthors":[],"slug":"energy-ibooks","title":"KQED Publishes New Energy iBooks Textbooks","publishDate":1403720692,"format":"standard","headTitle":"KQED's Pressroom | About KQED","labelTerm":{"site":"pressroom"},"content":"\u003cp>Contact: Sevda Eris, Publicist, seris@kqed.org, 415.553.2835\u003c/p>\n\u003cp>\u003cspan style=\"font-size: large\">\u003cstrong>Partners with Precourt Institute for Energy at Stanford University, Expands Multi-Touch Science Book Collection\u003c/strong>\u003c/span>\u003c/p>\n\u003cdiv class=\"aside\">\n\u003cp>[gallery columns=\"1\" ids=\"6026, 6039, 6028, 6030,6031, \"]\u003c/p>\n\u003c/div>\n\u003cp>More than seven million iPads are being used in U.S. schools and institutions. \u003ca href=\"http://www.kqed.org\">KQED\u003c/a>, the public media organization serving Northern California, is at the forefront of this edu-tech revolution with the production of iBooks Textbooks that feature dynamic science and media resources from KQED and its partners. The books are designed for ease of use by teachers and students in both formal and informal learning settings.\u003c/p>\n\u003cp>The latest e-book from KQED is a free iBooks Textbooks series on energy. \u003ca href=\"https://itunes.apple.com/us/book/energy/id826157199?mt=13\">\u003cstrong>\u003cem>Energy: The Basics\u003c/em>\u003c/strong>\u003c/a> and \u003ca href=\"https://itunes.apple.com/us/book/energy/id884353155?mt=13\">\u003cstrong>\u003cem>Energy: Use and Efficiency\u003c/em>\u003c/strong>\u003c/a> enhance energy literacy by tackling provocative and complicated science, technology, engineering and math (STEM) subjects. The Energy iBooks Textbooks and accompanying iTunes U course were created by KQED in partnership with the \u003ca href=\"https://energy.stanford.edu/\">Precourt Institute for Energy at Stanford University\u003c/a>. They align with the “\u003cem>Energy Literacy: Essential Principals and Fundamental Concepts of Energy Education\u003c/em>,” published by the U.S. Department of Energy. KQED’s new \u003cem>Energy\u003c/em> books were developed for high school teachers and students, although anyone can enjoy reading and learning from them.\u003c/p>\n\u003cp>The \u003cem>Energy\u003c/em> books expand \u003ca href=\"http://blogs.kqed.org/education/e-books/\">KQED’s Multi-Touch science book collection\u003c/a>, which includes \u003cem>Biotechnology\u003c/em>, \u003cem>Earthquake\u003c/em> and \u003cem>River Delta\u003c/em>. iBooks Textbooks from KQED also have accompanying \u003ca href=\"https://itunes.apple.com/us/course/energy/id830977778\">iTunes U courses\u003c/a> with educational activities to deepen understanding of topics covered in the books. Both the books and the courses are also designed to support the \u003ca href=\"http://www.nextgenscience.org/next-generation-science-standards\">Next Generation Science Standards (NGSS)\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cem>\u003cstrong>Energy: The Basics\u003c/strong>\u003c/em> provides a vibrant, interactive platform for investigating the nature of energy and energy resources.\u003cbr>\n•Engaging videos, animations and in-depth articles give the reader the foundation to understand what energy is and where it comes from.\u003cbr>\n•Career spotlight videos also give students a behind-the-scenes glimpse of diverse jobs in the renewable energy industry, supporting STEM workforce development.\u003cbr>\n•The 55-page book is divided into two chapters: The Science of Energy and Energy Resources.\u003c/p>\n\u003cp>\u003cem>\u003cstrong>Energy: Use and Efficiency\u003c/strong>\u003c/em> explores how humans use energy — from generating electricity to developing energy efficient technologies.\u003cbr>\n•High-quality videos, interactive elements, and explanatory text provide students with real-world examples of human energy use, and its applications now and in the future.\u003cbr>\n•The 40-page book is divided into three chapters: Human Energy Use, Electricity and the Grid, and Energy Efficiency.\u003c/p>\n\u003cp>“Energy is one of the most important, yet least understood, challenges facing humanity,” says \u003ca href=\"https://energy.stanford.edu/people/staff\">Sally Benson\u003c/a>, director of \u003cstrong>Stanford's Precourt Institute for Energy\u003c/strong>. “Promoting energy literacy is a central part of our mission and we are delighted to have the opportunity to combine our expertise in this field with that of KQED in science media to develop truly in-depth, engaging resources about one of the most vital topics of our time.”\u003c/p>\n\u003cp>“KQED is committed to using cutting-edge media and technical tools to create resources for both formal and informal teaching and learning. As iPads become more prevalent in the classroom, expanding our Multi-Touch science book collection is another way for us to distribute our relevant education content to teachers and students in an interactive, easy-to-navigate package,” says \u003ca href=\"http://www.kqed.org/about/seniorofficers/tim-olson.jsp\">Tim Olson\u003c/a>, \u003cstrong>KQED’s vice president of digital media and education\u003c/strong>.\u003c/p>\n\u003cp>The iBooks Textbooks collection from KQED includes:\u003cbr>\n• \u003ca href=\"https://itunes.apple.com/us/book/biotechnology/id740818014?mt=13\">\u003cem>Biotechnology\u003c/em>\u003c/a>, which explores the basics of biotechnology and how developments in the field impact our lives, our health and future innovations.\u003cbr>\n• \u003ca href=\"https://itunes.apple.com/us/book/earthquake/id552255768?mt=13\">\u003cem>Earthquake\u003c/em>\u003c/a>, created in partnership with the \u003cstrong>California Academy of Sciences\u003c/strong>, examines the science behind earthquakes and the forces that shape our planet.\u003cbr>\n• \u003ca href=\"https://itunes.apple.com/us/book/river-delta/id591899512?mt=13\">\u003cem>River Delta\u003c/em>\u003c/a>, developed in partnership with the \u003cstrong>East Bay Regional Park District\u003c/strong>, dives into the diverse ecosystem of the Sacramento-San Joaquin Delta, and its complex engineering and water use issues that affect natural resources, people and wildlife.\u003c/p>\n\u003cp>iBooks Textbooks from KQED are available for download on iBooks Store free of charge. Find out more about KQED’s collection at \u003ca href=\"http://kqed.org/ebook\">KQED.org/ebook\u003c/a>.\u003c/p>\n\u003cp>iBooks Textbooks from KQED are produced by the award-winning \u003ca href=\"http://kqed.org/science\">KQED Science\u003c/a> team, the largest science and environment reporting unit in California. Yael Braha, freelance information designer, and Andrea Aust, \u003ca href=\"http://www.kqed.org/education\">KQED Science education\u003c/a> manager, are the principal producers of \u003cem>Energy: The Basics\u003c/em> and \u003cem>Energy: Use and Efficiency\u003c/em>, with assistance from Lauren Farrar, KQED Science education media producer. The principal writer of the \u003cem>Energy\u003c/em> e-book series is Matthew Inman, science educator and 2012 Albert Einstein Distinguished Educator Fellow at the U.S. Department of Energy.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. Home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services, an award-winning education program, and as a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About The Precourt Institute for Energy at Stanford University \u003c/strong>\u003cbr>\nThe \u003ca href=\"https://energy.stanford.edu/\">Precourt Institute for Energy\u003c/a> serves as the hub of energy research and education at Stanford University. Established in 2009, the Precourt Institute seeks to transform energy by supporting cutting-edge research and facilitating collaboration. Precourt also helps to develop energy-literate leaders and communities through educational programs and the dissemination of research results.\u003c/p>\n\n","blocks":[],"excerpt":"KQED Science partners with Precourt Institute for Energy at Stanford University, expands multi-touch science book collection.","status":"publish","parent":0,"modified":1403720692,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":true,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":17,"wordCount":904},"headData":{"title":"KQED Publishes New Energy iBooks Textbooks | KQED","description":"KQED Science partners with Precourt Institute for Energy at Stanford University, expands multi-touch science book collection.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"KQED Publishes New Energy iBooks Textbooks","datePublished":"2014-06-25T18:24:52.000Z","dateModified":"2014-06-25T18:24:52.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"6013 http://blogs.kqed.org/pressroom/?p=6013","disqusUrl":"https://ww2.kqed.org/pressroom/2014/06/25/energy-ibooks/","disqusTitle":"KQED Publishes New Energy iBooks Textbooks","path":"/pressroom/6013/energy-ibooks","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Contact: Sevda Eris, Publicist, seris@kqed.org, 415.553.2835\u003c/p>\n\u003cp>\u003cspan style=\"font-size: large\">\u003cstrong>Partners with Precourt Institute for Energy at Stanford University, Expands Multi-Touch Science Book Collection\u003c/strong>\u003c/span>\u003c/p>\n\u003cdiv class=\"aside\">\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"gallery","attributes":{"named":{"columns":"1","ids":"6026, 6039, 6028, 6030,6031, ","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\n\u003cp>More than seven million iPads are being used in U.S. schools and institutions. \u003ca href=\"http://www.kqed.org\">KQED\u003c/a>, the public media organization serving Northern California, is at the forefront of this edu-tech revolution with the production of iBooks Textbooks that feature dynamic science and media resources from KQED and its partners. The books are designed for ease of use by teachers and students in both formal and informal learning settings.\u003c/p>\n\u003cp>The latest e-book from KQED is a free iBooks Textbooks series on energy. \u003ca href=\"https://itunes.apple.com/us/book/energy/id826157199?mt=13\">\u003cstrong>\u003cem>Energy: The Basics\u003c/em>\u003c/strong>\u003c/a> and \u003ca href=\"https://itunes.apple.com/us/book/energy/id884353155?mt=13\">\u003cstrong>\u003cem>Energy: Use and Efficiency\u003c/em>\u003c/strong>\u003c/a> enhance energy literacy by tackling provocative and complicated science, technology, engineering and math (STEM) subjects. The Energy iBooks Textbooks and accompanying iTunes U course were created by KQED in partnership with the \u003ca href=\"https://energy.stanford.edu/\">Precourt Institute for Energy at Stanford University\u003c/a>. They align with the “\u003cem>Energy Literacy: Essential Principals and Fundamental Concepts of Energy Education\u003c/em>,” published by the U.S. Department of Energy. KQED’s new \u003cem>Energy\u003c/em> books were developed for high school teachers and students, although anyone can enjoy reading and learning from them.\u003c/p>\n\u003cp>The \u003cem>Energy\u003c/em> books expand \u003ca href=\"http://blogs.kqed.org/education/e-books/\">KQED’s Multi-Touch science book collection\u003c/a>, which includes \u003cem>Biotechnology\u003c/em>, \u003cem>Earthquake\u003c/em> and \u003cem>River Delta\u003c/em>. iBooks Textbooks from KQED also have accompanying \u003ca href=\"https://itunes.apple.com/us/course/energy/id830977778\">iTunes U courses\u003c/a> with educational activities to deepen understanding of topics covered in the books. Both the books and the courses are also designed to support the \u003ca href=\"http://www.nextgenscience.org/next-generation-science-standards\">Next Generation Science Standards (NGSS)\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>\u003cstrong>Energy: The Basics\u003c/strong>\u003c/em> provides a vibrant, interactive platform for investigating the nature of energy and energy resources.\u003cbr>\n•Engaging videos, animations and in-depth articles give the reader the foundation to understand what energy is and where it comes from.\u003cbr>\n•Career spotlight videos also give students a behind-the-scenes glimpse of diverse jobs in the renewable energy industry, supporting STEM workforce development.\u003cbr>\n•The 55-page book is divided into two chapters: The Science of Energy and Energy Resources.\u003c/p>\n\u003cp>\u003cem>\u003cstrong>Energy: Use and Efficiency\u003c/strong>\u003c/em> explores how humans use energy — from generating electricity to developing energy efficient technologies.\u003cbr>\n•High-quality videos, interactive elements, and explanatory text provide students with real-world examples of human energy use, and its applications now and in the future.\u003cbr>\n•The 40-page book is divided into three chapters: Human Energy Use, Electricity and the Grid, and Energy Efficiency.\u003c/p>\n\u003cp>“Energy is one of the most important, yet least understood, challenges facing humanity,” says \u003ca href=\"https://energy.stanford.edu/people/staff\">Sally Benson\u003c/a>, director of \u003cstrong>Stanford's Precourt Institute for Energy\u003c/strong>. “Promoting energy literacy is a central part of our mission and we are delighted to have the opportunity to combine our expertise in this field with that of KQED in science media to develop truly in-depth, engaging resources about one of the most vital topics of our time.”\u003c/p>\n\u003cp>“KQED is committed to using cutting-edge media and technical tools to create resources for both formal and informal teaching and learning. As iPads become more prevalent in the classroom, expanding our Multi-Touch science book collection is another way for us to distribute our relevant education content to teachers and students in an interactive, easy-to-navigate package,” says \u003ca href=\"http://www.kqed.org/about/seniorofficers/tim-olson.jsp\">Tim Olson\u003c/a>, \u003cstrong>KQED’s vice president of digital media and education\u003c/strong>.\u003c/p>\n\u003cp>The iBooks Textbooks collection from KQED includes:\u003cbr>\n• \u003ca href=\"https://itunes.apple.com/us/book/biotechnology/id740818014?mt=13\">\u003cem>Biotechnology\u003c/em>\u003c/a>, which explores the basics of biotechnology and how developments in the field impact our lives, our health and future innovations.\u003cbr>\n• \u003ca href=\"https://itunes.apple.com/us/book/earthquake/id552255768?mt=13\">\u003cem>Earthquake\u003c/em>\u003c/a>, created in partnership with the \u003cstrong>California Academy of Sciences\u003c/strong>, examines the science behind earthquakes and the forces that shape our planet.\u003cbr>\n• \u003ca href=\"https://itunes.apple.com/us/book/river-delta/id591899512?mt=13\">\u003cem>River Delta\u003c/em>\u003c/a>, developed in partnership with the \u003cstrong>East Bay Regional Park District\u003c/strong>, dives into the diverse ecosystem of the Sacramento-San Joaquin Delta, and its complex engineering and water use issues that affect natural resources, people and wildlife.\u003c/p>\n\u003cp>iBooks Textbooks from KQED are available for download on iBooks Store free of charge. Find out more about KQED’s collection at \u003ca href=\"http://kqed.org/ebook\">KQED.org/ebook\u003c/a>.\u003c/p>\n\u003cp>iBooks Textbooks from KQED are produced by the award-winning \u003ca href=\"http://kqed.org/science\">KQED Science\u003c/a> team, the largest science and environment reporting unit in California. Yael Braha, freelance information designer, and Andrea Aust, \u003ca href=\"http://www.kqed.org/education\">KQED Science education\u003c/a> manager, are the principal producers of \u003cem>Energy: The Basics\u003c/em> and \u003cem>Energy: Use and Efficiency\u003c/em>, with assistance from Lauren Farrar, KQED Science education media producer. The principal writer of the \u003cem>Energy\u003c/em> e-book series is Matthew Inman, science educator and 2012 Albert Einstein Distinguished Educator Fellow at the U.S. Department of Energy.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.kqed.org\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. Home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services, an award-winning education program, and as a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About The Precourt Institute for Energy at Stanford University \u003c/strong>\u003cbr>\nThe \u003ca href=\"https://energy.stanford.edu/\">Precourt Institute for Energy\u003c/a> serves as the hub of energy research and education at Stanford University. Established in 2009, the Precourt Institute seeks to transform energy by supporting cutting-edge research and facilitating collaboration. Precourt also helps to develop energy-literate leaders and communities through educational programs and the dissemination of research results.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pressroom/6013/energy-ibooks","authors":["6364"],"categories":["pressroom_2","pressroom_5","pressroom_9","pressroom_35"],"tags":["pressroom_88","pressroom_111","pressroom_149","pressroom_198","pressroom_199","pressroom_204","pressroom_205","pressroom_206","pressroom_207","pressroom_216","pressroom_268","pressroom_303","pressroom_305","pressroom_315","pressroom_356","pressroom_400","pressroom_443","pressroom_479","pressroom_506","pressroom_541","pressroom_577"],"featImg":"pressroom_6056","label":"pressroom"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. 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Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. 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You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg","imageAlt":"KQED MindShift: How We Will Learn","officialWebsiteLink":"/mindshift/","meta":{"site":"news","source":"kqed","order":"2"},"link":"/podcasts/mindshift","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/mindshift-podcast/id1078765985","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5","npr":"https://www.npr.org/podcasts/464615685/mind-shift-podcast","stitcher":"https://www.stitcher.com/podcast/kqed/stories-teachers-share","spotify":"https://open.spotify.com/show/0MxSpNYZKNprFLCl7eEtyx"}},"morning-edition":{"id":"morning-edition","title":"Morning Edition","info":"\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. 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