The California Report Expands Beyond State Lines

The California Report is now being carried by KUNR, Reno Pubic Radio

June 14, 2018, San Francisco, CA — KQED’s premiere statewide daily news program The California Report (TCR) announced to new listeners this week tuning in on KUNR, Reno Public Radio. The new carriage is part of a sustained period of growth for the morning service hosted by John Sepulvado. This is the first time the show will be regularly heard in communities beyond California’s borders through a station based in a neighboring state.

TCR is the only statewide daily news program focused on social, political and cultural issues of wide relevance in California with reporters based in San Francisco, San Jose, Sacramento, Fresno, and Los Angeles. KUNR now features TCR’s morning service weekdays at 5:31 a.m.

“The California Report complements KUNR’s increasingly regional lineup of news and stories by providing timely reporting and relevant perspectives from California,” says KUNR General Manager David Stipech. “The California Report offers an informative and engaging connection for so many of our listeners and supporters with California roots or interests, and for those living in the important California communities KUNR serves. Public radio is all about exploring deeply into relevant topics through fact-based journalism, delivered with a trusted, civil sensibility. KUNR is continuing to grow our news presence and impact in the region, and The California Report adds a new and welcome dimension to start off each weekday morning.”

TCR produces and airs stories from across California with two fast-paced broadcasts each weekday morning and a 30-minute weekend program.  Hosted by Sasha Khokha, The California Report Magazine takes audiences on a road trip for the ears with sound-rich storytelling that explores the people and places that make the Golden State unique.

“This is really a watershed moment in TCR’s long and sustained growth to becoming one of the most trusted news programs in the state,” says Holly Kernan, KQED’s vice president, news. “We aspire to serve Californians, but also listeners elsewhere who we know are looking towards California in these times as it responds to issues on a national level, including immigration, housing, the environment and education.”

The California Report launched in 1995 and now reaches 45 stations in more than 80 communities across California and Reno. Two other stations KVMR in Grass Valley and KCOD in the Coachella Valley will also pick up The California Report this summer. TCR has an average weekly audience of over 700,000 listeners, as well as a skyrocketing podcast audience of over 370,000 downloads per month for the weekday edition and an additional 50,000 downloads per month for the California Report Magazine version.

KUNR, Reno Public Radio broadcasts from the University of Nevada, Reno and boasts a listenership of more than 50,000 weekly listeners throughout Northern and Eastern Nevada and along the California’s Eastern Sierra.

About KQED
KQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. www.kqed.org