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KQED Expands Presence and Coverage in Silicon Valley

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New sign on landmark San Jose building is a physical representation of KQED's commitment to the South Bay.

KQED sign artist rendering
Artist rendering of KQED sign atop 50 West San Fernando Street in San Jose, CA.

KQED today announced the installation of a sign bearing its name on top of 50 West San Fernando Street, a landmark building in downtown San Jose. The new sign is a physical representation of KQED’s long-held commitment to the South Bay. “Although KQED serves the entire Bay Area, the South Bay is home to the largest number of KQED viewers, listeners, digital media users and members. We want the people of San Jose, Santa Clara County, and all of the South Bay to know that KQED is here to stay,” said CEO John Boland.

Installation of the KQED sign, which replaces the Knight Ridder sign, is the final step in a recent renovation of KQED Silicon Valley. Improvements include a new radio studio and the creation of a Silicon Valley News Desk, expanding capacity for coverage of the area. With more than 100 reporters, editors and producers, including three San Jose-based journalists, covering a broad range of issues, KQED has increased its news and culture coverage across the Bay Area and quadrupled South Bay reporting since 2013.

Beth Willon, senior reporter, covers topics in Silicon Valley including housing, politics, employment, public safety, the economy and technology. Rachael Myrow produces arts and multimedia stories and Peter Jon Shuler does general assignment reporting in the South Bay. KQED will soon add a Silicon Valley senior editor to lead the team, deepening coverage of the South Bay, coordinating efforts across the region and developing a technology reporting collaboration with NPR.

KQED is honored to have its call letters grace one of downtown San Jose’s most iconic and historic buildings, and looks forward to continuing to fulfill its mission as a trusted media source in this ever-evolving part of the Bay Area.

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About KQED
KQED serves the people of Northern California with a public-supported alternative to commercial media. It is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services, an award-winning education program and is a leader and innovator in interactive technology. KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.

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