In Defense of Food, based on the bestselling book, makes it simple to enjoy food and health

Join Michael Pollan on a fascinating journey to find out what we should eat to be healthy.

Eating is one of the universal joys of life, but increasingly, it’s becoming hard to enjoy food and stay healthy. Especially with the holidays ahead! Just in time for all those New Year’s resolutions, best-selling author Michael Pollan brings us a common-sense solution in seven words.

On December 30, PBS and KQED present the broadcast premiere of In Defense of Food, the two-hour documentary based on Michael Pollan’s #1 New York Times bestseller. Taking viewers around the world and deep into history, Pollan cuts through the barrage of conflicting dietary messages and gets back to the basics: a prescription for good health that has worked for humans for thousands of years.

Unlike our ancestors, we are surrounded by highly-processed products Pollan calls “edible food-like substances.” This new Western Diet is literally killing us, but simple changes can reverse the damage to our bodies and communities. It all comes down to seven words:

“Eat food. Not a lot. Mostly plants.”

Download the full press release here.

Download the social media kit here.

Media Contacts
CaraMar, Inc.
Mary Lugo, 770-623-8190; lugo@negia.net
Cara White, 843-881-1480; cara.white@mac.com
Abbe Harris, 908-244-5516; abbe@caramar.net

Funding
In Defense of Food is made possible by the National Science Foundation and PBS.

Website
www.pbs.org/indefenseoffood

About Michael Pollan
Michael Pollan’s books include Cooked: A Natural History of Transformation (2013) and four New York Times bestsellers: Food Rules: An Eater’s Manual (2010); In Defense of Food: An Eater’s Manifesto (2008); The Omnivore’s Dilemma: A Natural History of Four Meals (2006) and The Botany of Desire: A Plant’s-Eye View of the World (2001). The Omnivore’s Dilemma was named one of the ten best books of 2006 by both The New York Times and The Washington Post. The Botany of Desire was recognized as a best book of the year by the American Booksellers Association and Amazon.com, and a documentary based on the book and produced and directed by Michael Schwarz was presented by PBS and KQED in 2009. In 2010, Pollan was named to Time Magazine’s annual list of the world’s 100 most influential people, and in 2009, was named by Newsweek as one of the top 10 “New Thought Leaders.” For more information, visit http://michaelpollan.com.

About Kikim Media
Kikim Media was founded in 1996 by Kiki Kapany and Michael Schwarz, whose work over the past 20 years has been honored with some of the most prestigious awards in broadcasting. These include three national Emmy Awards, two George Foster Peabody Awards, the Alfred I. duPont-Columbia University Journalism Award for Investigative Journalism, the Investigative Reporters and Editors Award, Red and Blue Ribbons from the American Film Festival, the Grand Prize in the Robert F. Kennedy Journalism Awards for Coverage of the Disadvantaged, and numerous Ciné Golden Eagles and local Emmys. Kikim Media’s most recent productions for public television are The Mystery of Memory, The Body’s Secret Army and The War Against Microbes, three half-hour documentaries commissioned by Nobel Media to highlight the work of Nobel Prize-winning scientists. Kikim Media previously collaborated with Michael Pollan on The Botany of Desire, a two-hour documentary that was presented by PBS and KQED in 2009. For more information, visit http://www.kikim.com.

About KQED Public Television
KQED Public Television, one of the country’s most popular public television stations, brings the values of public media to homes around the Bay Area with EMMY® Award–winning programming that inspires, informs and entertains. KQED produces local series like Check, Please! Bay AreaThis Week in Northern CaliforniaTruly CA: Our State, Our StoriesSan Francisco Opera and ImageMakersas well as popular programs for national broadcast such as Jacques Pépin Heart & Soul and Film School Shorts. KQED also distributes programming, including Joseph Rosendo’s TravelscopeRoadtrip Nation and Joanne Weir Gets Fresh, to public media stations across the country. KQED Public Television channels are KQED 9 (San Francisco/Bay Area, also available in HD), KQED Plus (Bay Area, also available in HD) and KQET (Monterey/Salinas). KQED also offers digital channels available via XFINITY and over-the-air, each with distinct quality programming: KQED World, KQED Life, KQED Kids and KQED V-me (Spanish language).

About PBS
PBS, with its over 350 member stations, offers all Americans the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches nearly 120 million people through television and nearly 28 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet, or by following PBS on TwitterFacebook or through our apps for mobile devices. Specific program information and updates for press are available at pbs.org/pressroom or by following PBS Pressroom on Twitter.

In Defense of Food, based on the bestselling book, makes it simple to enjoy food and health 13 October,2015jcollins

Sponsored by

Become a KQED sponsor