KQED names DeLinda Mrowka as vice president of corporate sponsorship. She will oversee the generation of new corporate underwriting partnerships, drive expansion of existing accounts and lead KQED's corporate support department which is responsible for 23 percent of the organization's revenue. In her new role, starting June 1, Mrowka will be a member of KQED's senior leadership team and report directly to Chief Operating Officer Kevin Martin.
"DeLinda's experience as a marketer and seasoned public media executive makes her perfect for the role," said Martin. "Corporate sponsorships are KQED's second-highest source of revenue after individual donations, so DeLinda's ability to creatively help underwriters connect with KQED's brand across conventional and digital platforms will contribute greatly to the expansion of our mission-driven programming."
"With strong revenue growth for the past several years and new opportunities related to KQED's expanded video and audio offerings, I'm thrilled to be taking leadership of corporate support at such an exciting time," said Mrowka. "I'm looking forward to reimagining underwriting, experimenting and finding innovative new ways to help sponsors achieve their objectives."
Since 2013, Mrowka has been the executive director of marketing and communications at KQED, overseeing the marketing, corporate communications, community relations, design and public affairs teams. Before joining KQED she was executive director of the Public Awareness Initiative for the Corporation for Public Broadcasting (CPB), senior director of marketing and media relations at WETA, and the director of business affairs for Oliver Productions. She has secured and managed broadcast and digital sponsorships from companies such as GE, ADM and Audible.
ABOUT KQED
KQED, a National Public Radio (NPR) and Public Broadcasting Service (PBS) affiliate based in San Francisco, serves the people ofNorthern California with a public-supported alternative to commercial media. Home to the most listened-to public radio station in the nation, one of the highest-rated public television services and an award-winning education program, and as a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. Online: www.kqed.org