Celebrated marketing professional will take on new position to lead Marketing, Communications, Creative Services, and Membership.
KQED, the public media organization that serves Northern California, announced the appointment of Michael Lupetin as the organization’s vice president, marketing and brand. Lupetin joins KQED with two decades of experience in marketing for current affairs, media, education, arts and entertainment, with a special focus on online initiatives, social and digital media.
“I’m thrilled to join the stellar team at KQED and bring my expertise in digital media and online marketing to the nation’s most innovative public media provider,” said Lupetin, who was most recently the Vice President, Group Program Director for Moxie Interactive, where he served a wide range of clients including BBC America, Cartoon Network, CNN, Turner Broadcasting and 20th Century Fox. Prior to Moxie, Lupetin worked on the development of Apple’s iTunes; the strategic marketing plan for Blue from American Express; and the rebranding of Showtime Networks. “KQED has been the undisputed national leader for public media in online and digital marketing and I am excited to join the organization as we continue to serve the needs of Northern California and beyond.”
“The ways in which our audience accesses and interacts with KQED has completely changed over the last decade and we’re excited to take advantage of these opportunities and utilize digital technology to serve the public in new and more meaningful ways,” said KQED Executive Vice President and Chief Operating Officer Donald Derheim. “We’re looking forward to integrating Michael’s experience to continue to expand our reach into an ever-changing market.”
With this newly created position, Lupetin will also take charge of KQED’s highly successful and award-winning Communications, Creative Services, and Membership departments. Lupetin started his tenure at KQED on Monday, January 23, 2012.