Kristi Yamaguchi and Brian Boitano to Take Over KQED’s Social Media for One Day, December 15, 2011.
San Francisco, December 12, 2011—Olympic Gold medalists (and Bay Area residents) Kristi Yamaguchi and Brian Boitano will spend the day as KQED’s Facebook and Twitter ambassadors on December 15, 2011. Yamaguchi also serves as the host for the San Francisco Ballet’s The Little Mermaid, airing on December 16 at 9pm. Yamaguchi and Boitano will be writing all of the Facebook (KQED) and Twitter (@KQED) posts for KQED’s main accounts. Using their own words and personal photos, expect some rivalry as the two friends trade quips and stories about their days, their careers, and what they love about KQED.
“This is going to be a fun day for KQED fans,” says Yoon Lee, Director of Digital Media Fundraising for KQED. “Kristi and Brian are absolutely delightful and we’re looking forward to experiencing KQED through their eyes. I’m secretly hoping this will spur a frenzy of celebrity interest in taking over our social media.”
With 13,734 “likes” on Facebook and 12,060 followers on Twitter, KQED’s social media presence continues to grow. In addition, KQED also offers separate Facebook and Twitter accounts for specific programs (www.kqed.org/socialmedia), for a combined 130,000 followers of the various properties. KQED’s Facebook and Twitter offer fans an instant way to connect with the station, learn what feature programs are coming up, ask questions, and win special giveaways and exclusive invitations.