“At a time when many local newspapers are cutting back on science reporting, public media continues to create new, multi-platform content to increase audience awareness and understanding of the natural world around them. Expansion of KQED’s QUEST model in six cities will provide citizens with greater access to highly localized and engaging science-based content that is uniquely available through public media,” said Patricia Harrison, president and CEO of CPB.
QUEST also will continue its multimedia coverage of Bay Area science, environment, and nature issues, starting its fifth television season at 7:30pm on Wednesday, May 4. In the season premiere episode, QUEST producers track elephant seals at Año Nuevo State Reserve along the San Mateo County coast and search for life on Mars with scientists at NASA Ames Research Center in Mountain View. Other episodes in May investigate Northern California’s bats, the science of cheese-making, and how redwoods are adapting to climate change.
KQED’s Largest Multimedia Project
Launched in February 2007, QUEST is KQED’s largest multimedia project to date. Since its inception four years ago, QUEST has reached approximately 36 million viewers and listeners through its traditional television and radio broadcasts and its growing Web audience.
QUEST’s ultimate aim is to raise science literacy throughout the Bay Area and beyond, inspiring audiences to discover and explore the latest science and environmental news, trends and issues. The project’s multimedia science reporting model includes a weekly television broadcast, weekly radio reports, free educator resources, and a dynamic website that includes a new Web-only series Science on the SPOT, a daily science blog written by Northern California scientists, Flickr photos, and local science hikes. QUEST also works closely with 17 community partners, not only on story idea collaborations and events, but also on media training, including new Web strategies.
In addition to support from the Corporation for Public Broadcasting, major funding for QUEST is provided by the National Science Foundation. Additional support is provided by the Richard and Rhoda Goldman Fund, the S. D. Bechtel, Jr. Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Wyncote Foundation, and the George and Jeanette Stuart Charitable Trust.
About KQED
KQED (kqed.org) has served Northern California for more than 50 years and is affiliated with NPR and PBS. KQED owns and operates public television stations KQED 9 (San Francisco/Bay Area), KTEH 54 (San Jose/Bay Area), and KQET 25 (Watsonville/Monterey); KQED Public Radio (88.5FM San Francisco and 89.3FM Sacramento); the interactive platforms kqed.org, kteh.org, and KQEDnews.org; and KQED Education. KQED Public Television, one of the nation's most-watched public television stations, is the producer of local and national series such as QUEST; Check, Please! Bay Area; This Week in Northern California; Truly CA; and Essential Pépin. KQED's digital television channels include 9HD, Life, World, Kids, and V-me, and are available 24/7 on Comcast. KQED Public Radio, home of Forum with Michael Krasny and The California Report, is one of the most-listened-to public radio stations in the nation with an award-winning news and public affairs program service delivering more than 18 local newscasts daily. KQED Interactive hosts KQED’s cross-platform news service, KQED News, and offers video and audio podcasts and a live radio stream at kqed.org. KQED Education brings the impact of KQED to thousands of teachers, students, parents, and the general public through workshops, community screenings, and multimedia resources.
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Media Contact: Sevda Eris
Publicist-QUEST
415-553-2835
seris@kqed.org