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In 1993 she \u003ca href=\"https://www.kqed.org/pop/16759/wait-what-my-coworker-was-a-voice-over-hyperventilator-for-jurassic-park\">hyperventilated in \u003cem>Jurassic Park\u003c/em>\u003c/a>.","avatar":"https://secure.gravatar.com/avatar/247beada39b88ea5759db1f51dba05cf?s=600&d=blank&r=g","twitter":"emmaruthless","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"arts","roles":["editor"]},{"site":"news","roles":["editor"]},{"site":"pop","roles":["contributor"]},{"site":"bayareabites","roles":["editor"]},{"site":"food","roles":["contributor"]},{"site":"liveblog","roles":["editor"]}],"headData":{"title":"Emma Silvers | KQED","description":"KQED Contributor","ogImgSrc":"https://secure.gravatar.com/avatar/247beada39b88ea5759db1f51dba05cf?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/247beada39b88ea5759db1f51dba05cf?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/esilvers"},"ralexandra":{"type":"authors","id":"11242","meta":{"index":"authors_1591205172","id":"11242","found":true},"name":"Rae Alexandra","firstName":"Rae","lastName":"Alexandra","slug":"ralexandra","email":"ralexandra@kqed.org","display_author_email":false,"staff_mastheads":["arts"],"title":"Staff Writer","bio":"Rae Alexandra is Staff Writer for KQED Arts & Culture, and the creator/author of the \u003ca href=\"https://www.kqed.org/arts/program/rebel-girls-from-bay-area-history\">Rebel Girls From Bay Area History\u003c/a> and \u003ca href=\"https://www.kqed.org/bizarrebayarea\">Bizarre Bay Area\u003c/a> series. Born and raised in Wales, she started her career in London, as a music journalist for uproarious rock ’n’ roll magazine, \u003cem>\u003ca href=\"https://www.kerrang.com/features/an-oral-history-of-alternative-tentacles-40-years-of-keeping-punk-alive/\">Kerrang!\u003c/a>\u003c/em>. In America, she got her start at alt-weeklies including \u003ca href=\"https://archives.sfweekly.com/sanfrancisco/ArticleArchives?author=2127078&excludeCategoryType=Blog\">\u003cem>SF Weekly\u003c/em>\u003c/a> and the \u003ca href=\"https://www.villagevoice.com/author/raealexandra/\">\u003cem>Village Voice\u003c/em>\u003c/a>, and freelanced for a great many other publications. Her undying love for San Francisco has, more recently, turned her into \u003ca href=\"https://www.kqed.org/arts/tag/bayareahistory/\">a history nerd\u003c/a>. In 2023, Rae was awarded an SPJ Excellence in Journalism Award for Arts & Culture.","avatar":"https://secure.gravatar.com/avatar/d5ef3d663d9adae1345d06932a3951de?s=600&d=blank&r=g","twitter":"raemondjjjj","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"arts","roles":["editor"]},{"site":"news","roles":["editor"]},{"site":"pop","roles":["editor"]},{"site":"bayareabites","roles":["editor"]},{"site":"science","roles":["editor"]}],"headData":{"title":"Rae Alexandra | KQED","description":"Staff Writer","ogImgSrc":"https://secure.gravatar.com/avatar/d5ef3d663d9adae1345d06932a3951de?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/d5ef3d663d9adae1345d06932a3951de?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/ralexandra"}},"breakingNewsReducer":{},"campaignFinanceReducer":{},"firebase":{"requesting":{},"requested":{},"timestamps":{},"data":{},"ordered":{},"auth":{"isLoaded":false,"isEmpty":true},"authError":null,"profile":{"isLoaded":false,"isEmpty":true},"listeners":{"byId":{},"allIds":[]},"isInitializing":false,"errors":[]},"navBarReducer":{"navBarId":"arts","fullView":true,"showPlayer":false},"navMenuReducer":{"menus":[{"key":"menu1","items":[{"name":"News","link":"/","type":"title"},{"name":"Politics","link":"/politics"},{"name":"Science","link":"/science"},{"name":"Education","link":"/educationnews"},{"name":"Housing","link":"/housing"},{"name":"Immigration","link":"/immigration"},{"name":"Criminal Justice","link":"/criminaljustice"},{"name":"Silicon Valley","link":"/siliconvalley"},{"name":"Forum","link":"/forum"},{"name":"The California Report","link":"/californiareport"}]},{"key":"menu2","items":[{"name":"Arts & Culture","link":"/arts","type":"title"},{"name":"Critics’ Picks","link":"/thedolist"},{"name":"Cultural Commentary","link":"/artscommentary"},{"name":"Food & Drink","link":"/food"},{"name":"Bay Area Hip-Hop","link":"/bayareahiphop"},{"name":"Rebel Girls","link":"/rebelgirls"},{"name":"Arts Video","link":"/artsvideos"}]},{"key":"menu3","items":[{"name":"Podcasts","link":"/podcasts","type":"title"},{"name":"Bay Curious","link":"/podcasts/baycurious"},{"name":"Rightnowish","link":"/podcasts/rightnowish"},{"name":"The Bay","link":"/podcasts/thebay"},{"name":"On Our Watch","link":"/podcasts/onourwatch"},{"name":"Mindshift","link":"/podcasts/mindshift"},{"name":"Consider This","link":"/podcasts/considerthis"},{"name":"Political Breakdown","link":"/podcasts/politicalbreakdown"}]},{"key":"menu4","items":[{"name":"Live Radio","link":"/radio","type":"title"},{"name":"TV","link":"/tv","type":"title"},{"name":"Events","link":"/events","type":"title"},{"name":"For Educators","link":"/education","type":"title"},{"name":"Support KQED","link":"/support","type":"title"},{"name":"About","link":"/about","type":"title"},{"name":"Help Center","link":"https://kqed-helpcenter.kqed.org/s","type":"title"}]}]},"pagesReducer":{},"postsReducer":{"stream_live":{"type":"live","id":"stream_live","audioUrl":"https://streams.kqed.org/kqedradio","title":"Live Stream","excerpt":"Live Stream information currently unavailable.","link":"/radio","featImg":"","label":{"name":"KQED Live","link":"/"}},"stream_kqedNewscast":{"type":"posts","id":"stream_kqedNewscast","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/newscast.mp3?_=1","title":"KQED Newscast","featImg":"","label":{"name":"88.5 FM","link":"/"}},"pop_102326":{"type":"posts","id":"pop_102326","meta":{"index":"posts_1591205157","site":"pop","id":"102326","score":null,"sort":[1520629971000]},"guestAuthors":[],"slug":"rebel-girls-from-bay-area-history-delilah-l-beasley-pioneering-journalist","title":"The Oakland Tribune Journalist Who Highlighted Black Excellence","publishDate":1520629971,"format":"standard","headTitle":"Rebel Girls from Bay Area History | KQED Pop | KQED Arts","labelTerm":{},"content":"\u003cp>In 1923, the \u003cem>Oakland Tribune\u003c/em> started a groundbreaking new weekly column. \"Activities Among Negroes\" was authored by Delilah L. Beasley, a writer unwilling to waste even an inch of her column space. In her writing, Beasley not only bucked racist stereotypes by putting an emphasis on achievements in the African American community, but also managed to shine a light on the barriers that people of color—and women—faced in their everyday lives.\u003c/p>\n\u003cp>Even when she was writing about local issues, Beasley's vision was big picture. She had an instinct and understanding that her column had the potential to act as a direct line to both the white establishment, which could affect legal change, and the average white household, which might encourage a social one.\u003c/p>\n\u003cp>Beasley's expansive way of looking at the world undoubtedly helped her through an extraordinary number of hardships earlier in her life. Beasley was born September 9, shortly after the end of the Civil War, in either 1867 or 1871. In her teens, after both of her parents died, she and her four siblings were separated, and Beasley was forced to drop out of school and become a maid.\u003c/p>\n\u003cp>[aside postid='arts_13892514']Determined to improve her position, Beasley studied hydrotherapy, medical gymnastics, and diagnosis, and became a massage therapist. Over the years, she worked in Chicago, New York, and Michigan, in both sanitariums and resorts, where, for a time, her specialty was giving head massages to pregnant women. She eventually settled in Berkeley in 1910 to work as a nurse for a former patient.\u003c/p>\n\u003cp>Despite her focus on physical therapy, Beasley's journalistic ambitions started when she was very young. Her work was accepted early on by both African American newspapers—like the \u003cem>\u003ca href=\"https://en.wikipedia.org/wiki/The_Cleveland_Gazette\" target=\"_blank\" rel=\"noopener noreferrer\">Cleveland Gazette \u003c/a>\u003c/em>and the \u003ca href=\"https://localwiki.org/oakland/Oakland_Sunshine\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Oakland Sunshine\u003c/em>\u003c/a>—and white ones, like the \u003ca href=\"https://en.wikipedia.org/wiki/The_Cincinnati_Enquirer\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Cincinnati Enquirer\u003c/em>\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Straddling racial divisions in the press was not always easy for Beasley. After writing about the legendarily racist film \u003ca href=\"http://www.imdb.com/title/tt0004972/?ref_=nv_sr_2\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Birth of a Nation\u003c/em> \u003c/a>for the \u003cem>Oakland Tribune\u003c/em> in 1915, she had to follow it up with a piece in \u003cem>Oakland Sunshine\u003c/em> defending her decision to do so. “News of special interest to us as a people ought to be discussed in our own papers among ourselves,\" she wrote. \"But, if a bit of news would have a tendency to better our position in the community, then it should not only be published in our own race papers, but in the papers of the other race as well.”\u003c/p>\n\u003cp>In 1919, Beasley self-published her book \u003ca href=\"https://www.amazon.com/Negro-Trail-Blazers-California/dp/1594625921\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>The Negro Trail-Blazers of California\u003c/em>,\u003c/a> which she had painstakingly researched over the course of nine years, prompted by history lessons she took at the University of California, Berkeley. Publishing the book herself was a risk that put her in debt for three years, but one that paid off in a larger sense, giving a voice to the black pioneers who had largely been written out of history. The book remains widely available today.\u003c/p>\n\u003cp>[aside postid='arts_13883630']The determination Beasley showed in making sure her book was published and distributed carried over into every facet of her life. After being hired by the \u003cem>Oakland Tribune\u003c/em>, aware of her unusual leverage, she routinely traveled around the country to persuade the editors of major newspapers everywhere to stop using racist language in print. She also stepped up to regularly speak at rallies and protests.\u003c/p>\n\u003cp>So determined was Beasley to advance the rights of African Americans and women, she joined just about every civic club she could find. These included the NAACP, the Alameda County League of Women Voters, the National Association of Colored Women, the Alameda County League of Colored Women Voters, the Public Welfare League of Alameda County, the League of Nations Association of the California Federated Women's Club, the Oakland Council of Church Women, and the Linden Center Young Women's Christian Association. On top of all that, she was also the President of the Far Western Inter-Racial Committee at the Oakland Museum.\u003c/p>\n\u003cfigure id=\"attachment_102504\" class=\"wp-caption alignright\" style=\"max-width: 284px\">\u003cimg class=\"size-full wp-image-102504\" src=\"https://ww2.kqed.org/pop/wp-content/uploads/sites/12/2018/03/5e323df987965e2fef6a36fb20f86ac5.jpg\" alt=\"\" width=\"284\" height=\"379\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2018/03/5e323df987965e2fef6a36fb20f86ac5.jpg 284w, https://ww2.kqed.org/app/uploads/sites/12/2018/03/5e323df987965e2fef6a36fb20f86ac5-160x214.jpg 160w, https://ww2.kqed.org/app/uploads/sites/12/2018/03/5e323df987965e2fef6a36fb20f86ac5-240x320.jpg 240w\" sizes=\"(max-width: 284px) 100vw, 284px\">\u003cfigcaption class=\"wp-caption-text\">An 'Activities Among Negroes' column from 1933, written by Delilah L. Beasley.\u003c/figcaption>\u003c/figure>\n\u003cp>A group of young black women in the East Bay were so inspired by Beasley's commitment to these groups, they formed one of their own, named after her. Rodger Streitmatter's 1994 book \u003ca href=\"https://www.amazon.com/Raising-Her-Voice-African-American-Journalists/dp/0813108306\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Raising Her Voice: African-American Women Journalists Who Changed History\u003c/em>\u003c/a> notes that: \"Members defined their purpose by choosing a word to correspond to each letter in the name D-E-L-I-L-A-H L. B-E-A-S-L-E-Y: Deeds Ever Lasting In Lending A Hand. Let’s Be Ever Alert Serving Lovingly Every Year.\"\u003c/p>\n\u003cp>Beasley's activism and simultaneous work as a reporter sometimes meant that she found herself having to report on her own achievements. On such occasions, her humility shone through her text. \"There was introduced Friday January 27 in the California Legislature an Anti-Lunching Bill at the request of this writer,\" she wrote in 1933. \"This writer knowing that the editors of the \u003cem>Oakland Tribune\u003c/em> have for 20 years fought lynching through some editorials, decided to ask Assemblyman Wm. Knewland, assistant publisher of \u003cem>The Tribune\u003c/em> to jointly introduce the bill with Assemblyman Frederick Madison Roberts of Los Angeles… Many women’s organizations endorsed the intentions of this writer to have this bill introduced.”\u003c/p>\n\u003cp>Beasley continued writing her column for the \u003cem>Tribune\u003c/em> until her death in 1934. Buried in the Y section of \u003ca href=\"https://en.wikipedia.org/wiki/Saint_Mary_Cemetery_(Oakland,_California)\">St. Mary's Cemetery\u003c/a> in Oakland, her tombstone offers simply her name and dates. Beasley's own words might have proved a more fitting tribute to her tenacious trailblazing. \"Ever life casts its shadow,\" she once wrote, \"my life plus others make a peer to move the world. I, therefore, pledge my life to the living world of brotherhood and mutual understanding between the races.”\u003c/p>\n\u003cfigure id=\"attachment_113331\" class=\"wp-caption aligncenter\" style=\"max-width: 559px\">\u003cimg class=\"size-full wp-image-113331\" src=\"https://ww2.kqed.org/app/uploads/sites/12/2018/03/Screen-Shot-2020-08-22-at-6.57.24-PM.png\" alt=\"Delilah Leontium Beasley's simple headstone at St. Mary's Cemetery, Oakland. (Section Y, Plot 15, 52.)\" width=\"559\" height=\"465\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2018/03/Screen-Shot-2020-08-22-at-6.57.24-PM.png 559w, https://ww2.kqed.org/app/uploads/sites/12/2018/03/Screen-Shot-2020-08-22-at-6.57.24-PM-160x133.png 160w\" sizes=\"(max-width: 559px) 100vw, 559px\">\u003cfigcaption class=\"wp-caption-text\">Delilah Leontium Beasley's simple headstone at St. Mary's Cemetery, Oakland. (Section Y, Plot 15, 56.) \u003ccite>(Rae Alexandra)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cimg class=\"aligncenter size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>For stories on other Rebel Girls from Bay Area History, click \u003ca href=\"https://www.kqed.org/arts/program/rebel-girls-from-bay-area-history\" target=\"_blank\" rel=\"noopener noreferrer\">here\u003c/a>. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Beasley used her pen as a weapon in the fight for equality.","status":"publish","parent":0,"modified":1643242875,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":16,"wordCount":1021},"headData":{"title":"The Oakland Tribune Journalist Who Highlighted Black Excellence - KQED Pop","description":"Beasley used her pen as a weapon in the fight for equality.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"102326 https://ww2.kqed.org/pop/?p=102326","disqusUrl":"https://ww2.kqed.org/pop/2018/03/09/rebel-girls-from-bay-area-history-delilah-l-beasley-pioneering-journalist/","disqusTitle":"The Oakland Tribune Journalist Who Highlighted Black Excellence","source":"Rebel Girls From Bay Area History","sourceUrl":"https://www.kqed.org/rebelgirls","audioUrl":"https://traffic.omny.fm/d/clips/0af137ef-751e-4b19-a055-aaef00d2d578/ffca7e9f-6831-41c5-bcaf-aaef00f5a073/55a70a5b-e9da-44b0-b99a-abe9012432ce/audio.mp3","templateType":"standard","featuredImageType":"standard","excludeFromSiteSearch":"Include","path":"/pop/102326/rebel-girls-from-bay-area-history-delilah-l-beasley-pioneering-journalist","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>In 1923, the \u003cem>Oakland Tribune\u003c/em> started a groundbreaking new weekly column. \"Activities Among Negroes\" was authored by Delilah L. Beasley, a writer unwilling to waste even an inch of her column space. In her writing, Beasley not only bucked racist stereotypes by putting an emphasis on achievements in the African American community, but also managed to shine a light on the barriers that people of color—and women—faced in their everyday lives.\u003c/p>\n\u003cp>Even when she was writing about local issues, Beasley's vision was big picture. She had an instinct and understanding that her column had the potential to act as a direct line to both the white establishment, which could affect legal change, and the average white household, which might encourage a social one.\u003c/p>\n\u003cp>Beasley's expansive way of looking at the world undoubtedly helped her through an extraordinary number of hardships earlier in her life. Beasley was born September 9, shortly after the end of the Civil War, in either 1867 or 1871. In her teens, after both of her parents died, she and her four siblings were separated, and Beasley was forced to drop out of school and become a maid.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13892514","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>Determined to improve her position, Beasley studied hydrotherapy, medical gymnastics, and diagnosis, and became a massage therapist. Over the years, she worked in Chicago, New York, and Michigan, in both sanitariums and resorts, where, for a time, her specialty was giving head massages to pregnant women. She eventually settled in Berkeley in 1910 to work as a nurse for a former patient.\u003c/p>\n\u003cp>Despite her focus on physical therapy, Beasley's journalistic ambitions started when she was very young. Her work was accepted early on by both African American newspapers—like the \u003cem>\u003ca href=\"https://en.wikipedia.org/wiki/The_Cleveland_Gazette\" target=\"_blank\" rel=\"noopener noreferrer\">Cleveland Gazette \u003c/a>\u003c/em>and the \u003ca href=\"https://localwiki.org/oakland/Oakland_Sunshine\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Oakland Sunshine\u003c/em>\u003c/a>—and white ones, like the \u003ca href=\"https://en.wikipedia.org/wiki/The_Cincinnati_Enquirer\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Cincinnati Enquirer\u003c/em>\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Straddling racial divisions in the press was not always easy for Beasley. After writing about the legendarily racist film \u003ca href=\"http://www.imdb.com/title/tt0004972/?ref_=nv_sr_2\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Birth of a Nation\u003c/em> \u003c/a>for the \u003cem>Oakland Tribune\u003c/em> in 1915, she had to follow it up with a piece in \u003cem>Oakland Sunshine\u003c/em> defending her decision to do so. “News of special interest to us as a people ought to be discussed in our own papers among ourselves,\" she wrote. \"But, if a bit of news would have a tendency to better our position in the community, then it should not only be published in our own race papers, but in the papers of the other race as well.”\u003c/p>\n\u003cp>In 1919, Beasley self-published her book \u003ca href=\"https://www.amazon.com/Negro-Trail-Blazers-California/dp/1594625921\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>The Negro Trail-Blazers of California\u003c/em>,\u003c/a> which she had painstakingly researched over the course of nine years, prompted by history lessons she took at the University of California, Berkeley. Publishing the book herself was a risk that put her in debt for three years, but one that paid off in a larger sense, giving a voice to the black pioneers who had largely been written out of history. The book remains widely available today.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"arts_13883630","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>The determination Beasley showed in making sure her book was published and distributed carried over into every facet of her life. After being hired by the \u003cem>Oakland Tribune\u003c/em>, aware of her unusual leverage, she routinely traveled around the country to persuade the editors of major newspapers everywhere to stop using racist language in print. She also stepped up to regularly speak at rallies and protests.\u003c/p>\n\u003cp>So determined was Beasley to advance the rights of African Americans and women, she joined just about every civic club she could find. These included the NAACP, the Alameda County League of Women Voters, the National Association of Colored Women, the Alameda County League of Colored Women Voters, the Public Welfare League of Alameda County, the League of Nations Association of the California Federated Women's Club, the Oakland Council of Church Women, and the Linden Center Young Women's Christian Association. On top of all that, she was also the President of the Far Western Inter-Racial Committee at the Oakland Museum.\u003c/p>\n\u003cfigure id=\"attachment_102504\" class=\"wp-caption alignright\" style=\"max-width: 284px\">\u003cimg class=\"size-full wp-image-102504\" src=\"https://ww2.kqed.org/pop/wp-content/uploads/sites/12/2018/03/5e323df987965e2fef6a36fb20f86ac5.jpg\" alt=\"\" width=\"284\" height=\"379\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2018/03/5e323df987965e2fef6a36fb20f86ac5.jpg 284w, https://ww2.kqed.org/app/uploads/sites/12/2018/03/5e323df987965e2fef6a36fb20f86ac5-160x214.jpg 160w, https://ww2.kqed.org/app/uploads/sites/12/2018/03/5e323df987965e2fef6a36fb20f86ac5-240x320.jpg 240w\" sizes=\"(max-width: 284px) 100vw, 284px\">\u003cfigcaption class=\"wp-caption-text\">An 'Activities Among Negroes' column from 1933, written by Delilah L. Beasley.\u003c/figcaption>\u003c/figure>\n\u003cp>A group of young black women in the East Bay were so inspired by Beasley's commitment to these groups, they formed one of their own, named after her. Rodger Streitmatter's 1994 book \u003ca href=\"https://www.amazon.com/Raising-Her-Voice-African-American-Journalists/dp/0813108306\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Raising Her Voice: African-American Women Journalists Who Changed History\u003c/em>\u003c/a> notes that: \"Members defined their purpose by choosing a word to correspond to each letter in the name D-E-L-I-L-A-H L. B-E-A-S-L-E-Y: Deeds Ever Lasting In Lending A Hand. Let’s Be Ever Alert Serving Lovingly Every Year.\"\u003c/p>\n\u003cp>Beasley's activism and simultaneous work as a reporter sometimes meant that she found herself having to report on her own achievements. On such occasions, her humility shone through her text. \"There was introduced Friday January 27 in the California Legislature an Anti-Lunching Bill at the request of this writer,\" she wrote in 1933. \"This writer knowing that the editors of the \u003cem>Oakland Tribune\u003c/em> have for 20 years fought lynching through some editorials, decided to ask Assemblyman Wm. Knewland, assistant publisher of \u003cem>The Tribune\u003c/em> to jointly introduce the bill with Assemblyman Frederick Madison Roberts of Los Angeles… Many women’s organizations endorsed the intentions of this writer to have this bill introduced.”\u003c/p>\n\u003cp>Beasley continued writing her column for the \u003cem>Tribune\u003c/em> until her death in 1934. Buried in the Y section of \u003ca href=\"https://en.wikipedia.org/wiki/Saint_Mary_Cemetery_(Oakland,_California)\">St. Mary's Cemetery\u003c/a> in Oakland, her tombstone offers simply her name and dates. Beasley's own words might have proved a more fitting tribute to her tenacious trailblazing. \"Ever life casts its shadow,\" she once wrote, \"my life plus others make a peer to move the world. I, therefore, pledge my life to the living world of brotherhood and mutual understanding between the races.”\u003c/p>\n\u003cfigure id=\"attachment_113331\" class=\"wp-caption aligncenter\" style=\"max-width: 559px\">\u003cimg class=\"size-full wp-image-113331\" src=\"https://ww2.kqed.org/app/uploads/sites/12/2018/03/Screen-Shot-2020-08-22-at-6.57.24-PM.png\" alt=\"Delilah Leontium Beasley's simple headstone at St. Mary's Cemetery, Oakland. (Section Y, Plot 15, 52.)\" width=\"559\" height=\"465\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2018/03/Screen-Shot-2020-08-22-at-6.57.24-PM.png 559w, https://ww2.kqed.org/app/uploads/sites/12/2018/03/Screen-Shot-2020-08-22-at-6.57.24-PM-160x133.png 160w\" sizes=\"(max-width: 559px) 100vw, 559px\">\u003cfigcaption class=\"wp-caption-text\">Delilah Leontium Beasley's simple headstone at St. Mary's Cemetery, Oakland. (Section Y, Plot 15, 56.) \u003ccite>(Rae Alexandra)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cimg class=\"aligncenter size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>For stories on other Rebel Girls from Bay Area History, click \u003ca href=\"https://www.kqed.org/arts/program/rebel-girls-from-bay-area-history\" target=\"_blank\" rel=\"noopener noreferrer\">here\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/102326/rebel-girls-from-bay-area-history-delilah-l-beasley-pioneering-journalist","authors":["11242"],"programs":["pop_3828"],"categories":["pop_131","pop_2937"],"tags":["pop_3837","pop_761","pop_3824","pop_3493","pop_3822"],"featImg":"pop_113155","label":"source_pop_102326"},"pop_102094":{"type":"posts","id":"pop_102094","meta":{"index":"posts_1591205157","site":"pop","id":"102094","score":null,"sort":[1520002817000]},"guestAuthors":[],"slug":"rebel-girls-from-bay-area-history-louise-arner-boyd-arctic-explorer","title":"The Ice Queen Whose 1930s Arctic Expeditions Helped Climate Research","publishDate":1520002817,"format":"standard","headTitle":"Rebel Girls from Bay Area History | KQED Pop | KQED Arts","labelTerm":{},"content":"\u003cp>Being born into Scrooge McDuck levels of money can be one hell of a predicament. On the one hand, you're totally loaded (HURRAY!), but on the other, without a little bit of hardship, how do you ever learn valuable life lessons? Paris Hilton made a reality show about living with working class folk (\u003ca href=\"http://www.imdb.com/title/tt0362153/?ref_=nm_flmg_prd_7\">\u003cem>The Simple Life\u003c/em>\u003c/a>), Anderson Cooper (heir to the Vanderbilt fortune) put himself in the middle of war zones as a reporter, and, back in the 1920s, Louise Arner Boyd became \"The Girl Who Tamed The Arctic.\"\u003c/p>\n\u003cp>Boyd was born in San Rafael in 1887, and enjoyed a pretty idyllic childhood bouncing between Marin and the Oakland Hills... until her entire family died (her two brothers from heart disease when she was still a teenager, and her parents while she was in her early-twenties). Faced with a gigantic pile of cash and no one to share it with, Boyd did the least logical thing possible for a fancy socialite of the time; she decided to become an explorer.\u003c/p>\n\u003cp>[aside postid='pop_102855']\u003c/p>\n\u003cp>At first there were baby-steps; Boyd criss-crossed the country on trains for a while. But an unquenchable thirst for adventure eventually sent her barreling towards the most inhospitable places on Earth with gusto. By 1926, she'd decided to charter a supply ship and pop up to the Arctic, as if Earnest Shackleton ending up stranded in the middle of the Antarctic for months on end wasn't still extremely fresh in everyone's minds.\u003c/p>\n\u003cp>Not only was Boyd acutely aware of how perilous her explorations were, she actively went towards the danger. In 1928, when she found out that an \u003ca href=\"https://en.wikipedia.org/wiki/Umberto_Nobile\" target=\"_blank\" rel=\"noopener noreferrer\">Italian explorer\u003c/a> had gone missing in the Arctic, and so had the \u003ca href=\"https://en.wikipedia.org/wiki/Roald_Amundsen\" target=\"_blank\" rel=\"noopener noreferrer\">Norwegian explorer\u003c/a> who had gone to find the Italian one, she volunteered to go rescue both men. She was awarded the Chevalier Cross of the Order of Saint Olav (totally a big deal in Norway) for the 10,000 miles of Arctic Ocean that she searched, but she was ultimately unable to locate either of them. (The Italian survived, the Norwegian did not.)\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cimg class=\"size-full wp-image-102213 alignright\" src=\"https://ww2.kqed.org/pop/wp-content/uploads/sites/12/2018/02/Screen-Shot-2018-02-26-at-1.56.12-PM.png\" alt=\"\" width=\"241\" height=\"350\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2018/02/Screen-Shot-2018-02-26-at-1.56.12-PM.png 241w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/Screen-Shot-2018-02-26-at-1.56.12-PM-160x232.png 160w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/Screen-Shot-2018-02-26-at-1.56.12-PM-240x349.png 240w\" sizes=\"(max-width: 241px) 100vw, 241px\">Unperturbed by the fact that men doing the same stuff as her were dying for their troubles, Louise Arner Boyd made Arctic expeditions in 1931, '33, '37, '38, and '41, in order to photograph and study the landscape and biology of the region, as well as the effects of polar magnetism on radio communications. She was so good at that last one, the US Army gave her a Certificate of Appreciation for her work and gave her a job as Adviser on Military Strategy in the Arctic. During the war, she put her skills to good use in Washington DC as a \u003ca href=\"http://collections.dartmouth.edu/arctica-beta/html/EA15-13.html\" target=\"_blank\" rel=\"noopener noreferrer\">special consultant to the Military Intelligence Division\u003c/a>.\u003c/p>\n\u003cp>Boyd was utterly fearless and hardy by anyone's standards. Winter-wear in the last century was basically a combination of mittens, animal fur, and a strong constitution—and Louise Arner Boyd had them all, plus make-up. She once wrote: “I like the pleasant things most women enjoy, even if I do wear breeches and boots on an expedition, even sleep in them at times… but I powder my nose before going on deck, no matter how rough the sea is.”\u003c/p>\n\u003cp>Boyd immortalized her research in two books. 1935's \u003ca href=\"https://books.google.com/books/about/The_Fiord_Region_of_East_Greenland.html?id=IvcbAAAAMAAJ\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>The Fiord Region of East Greenland\u003c/em>\u003c/a> and 1948's \u003ca href=\"https://www.amazon.com/Coast-Northeast-Greenland-Hydrographic-Studies/dp/1258292254\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>The Coast of Northeast Greenland\u003c/em>\u003c/a> (which you can still get on Amazon!). \u003ca href=\"http://www.marinij.com/article/ZZ/20100906/NEWS/100908994\" target=\"_blank\" rel=\"noopener noreferrer\">\"The Ice Queen,\"\u003c/a> as she was dubbed, was so globally respected for her work that she received a variety of honors from Denmark, Sweden, and France, and had part of \u003ca href=\"https://en.wikipedia.org/wiki/Ilulissat\" target=\"_blank\" rel=\"noopener noreferrer\">Greenland\u003c/a> named after her (\u003ca href=\"https://mapcarta.com/19189822\" target=\"_blank\" rel=\"noopener noreferrer\">\"Louise Boyd Land\"\u003c/a> which sits at an elevation of 6535 feet).\u003c/p>\n\u003cp>Just when it seemed Boyd was settling into a more comfortable role as The Most Interesting Dinner Guest in San Francisco, she very casually decided to become the first woman to ever fly over the North Pole... while she was 67 years old. She completed the 16-hour non-stop flight like a boss, then carried on with her life.\u003c/p>\n\u003cp>\u003cimg class=\"alignnone size-medium wp-image-102096\" src=\"https://ww2.kqed.org/pop/wp-content/uploads/sites/12/2018/02/boyd_NP_flight-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-160x120.jpg 160w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-768x576.jpg 768w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-1020x765.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-960x720.jpg 960w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-240x180.jpg 240w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-375x281.jpg 375w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-520x390.jpg 520w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>Boyd died in San Francisco two days before her 85th birthday, having spent the entirety of her family's Gold Rush fortune. Rather than be buried with the rest of her family in their crypt at Mount Tamalpais Cemetery, \u003ca href=\"https://joannakafarowski.com/2017/12/05/louise-arner-boyd-sites-in-california/\" target=\"_blank\" rel=\"noopener noreferrer\">she opted to have her ashes scattered\u003c/a> into her beloved Arctic Ocean.\u003c/p>\n\u003cp>Boyd's work remains vitally important. In 2010, Dawn Laurant, chief curator of the\u003ca href=\"https://www.marinhistory.org/us\" target=\"_blank\" rel=\"noopener noreferrer\"> Marin History Museum\u003c/a>—which was, until recently, located on the site of the Boyd family home in San Rafael—told Marinij.com: \"Her photographs, soundings and explorations provide a baseline for a lot of the scientific investigation that goes on today into climate change.\"\u003c/p>\n\u003cp>While Boyd's brothers have two monuments in their honor in San Rafael—the \u003ca href=\"https://www.yelp.com/biz/boyd-memorial-park-san-rafael\" target=\"_blank\" rel=\"noopener noreferrer\">Boyd Memorial Park\u003c/a> and a stained glass window in \u003ca href=\"http://stpaulssanrafael.org/\" target=\"_blank\" rel=\"noopener noreferrer\">St Paul’s Episcopal Church\u003c/a>—the adventurer herself has, sadly, yet to be honored in a permanent, public way. Boyd donated her library to the University of California, University of Alaska, and to \u003ca href=\"https://www.discoverwildcare.org/?gclid=CjwKCAiA_c7UBRAjEiwApCZi8YAjt3Pe6MkBMZFR2QEzaDerfbSlR6RXm-7axYnOzqR-XXAjcH2cVRoC5dUQAvD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\">WildCare\u003c/a> in San Rafael (which, back then, was called the Louise Boyd Natural Science Museum). The Marin History Museum in Novato is also in possession of some of Boyd's photographs, research, and journals. Perhaps pay her a visit there.\u003c/p>\n\u003cp>\u003cimg class=\"aligncenter size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>For stories on other Rebel Girls from Bay Area History, click \u003ca href=\"https://www.kqed.org/arts/program/rebel-girls-from-bay-area-history\" target=\"_blank\" rel=\"noopener noreferrer\">here\u003c/a>. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"\"I powder my nose before going on deck, no matter how rough the sea is.\"","status":"publish","parent":0,"modified":1636507657,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":17,"wordCount":920},"headData":{"title":"The Ice Queen Whose 1930s Arctic Expeditions Helped Climate Research - KQED Pop","description":""I powder my nose before going on deck, no matter how rough the sea is."","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"102094 https://ww2.kqed.org/pop/?p=102094","disqusUrl":"https://ww2.kqed.org/pop/2018/03/02/rebel-girls-from-bay-area-history-louise-arner-boyd-arctic-explorer/","disqusTitle":"The Ice Queen Whose 1930s Arctic Expeditions Helped Climate Research","source":"Rebel Girls From Bay Area History","sourceUrl":"https://www.kqed.org/rebelgirls","audioUrl":"https://traffic.omny.fm/d/clips/0af137ef-751e-4b19-a055-aaef00d2d578/ffca7e9f-6831-41c5-bcaf-aaef00f5a073/003c8ec5-c35e-47ca-98ab-abd7015a5e6e/audio.mp3","templateType":"standard","featuredImageType":"standard","excludeFromSiteSearch":"Include","path":"/pop/102094/rebel-girls-from-bay-area-history-louise-arner-boyd-arctic-explorer","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Being born into Scrooge McDuck levels of money can be one hell of a predicament. On the one hand, you're totally loaded (HURRAY!), but on the other, without a little bit of hardship, how do you ever learn valuable life lessons? Paris Hilton made a reality show about living with working class folk (\u003ca href=\"http://www.imdb.com/title/tt0362153/?ref_=nm_flmg_prd_7\">\u003cem>The Simple Life\u003c/em>\u003c/a>), Anderson Cooper (heir to the Vanderbilt fortune) put himself in the middle of war zones as a reporter, and, back in the 1920s, Louise Arner Boyd became \"The Girl Who Tamed The Arctic.\"\u003c/p>\n\u003cp>Boyd was born in San Rafael in 1887, and enjoyed a pretty idyllic childhood bouncing between Marin and the Oakland Hills... until her entire family died (her two brothers from heart disease when she was still a teenager, and her parents while she was in her early-twenties). Faced with a gigantic pile of cash and no one to share it with, Boyd did the least logical thing possible for a fancy socialite of the time; she decided to become an explorer.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"pop_102855","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>At first there were baby-steps; Boyd criss-crossed the country on trains for a while. But an unquenchable thirst for adventure eventually sent her barreling towards the most inhospitable places on Earth with gusto. By 1926, she'd decided to charter a supply ship and pop up to the Arctic, as if Earnest Shackleton ending up stranded in the middle of the Antarctic for months on end wasn't still extremely fresh in everyone's minds.\u003c/p>\n\u003cp>Not only was Boyd acutely aware of how perilous her explorations were, she actively went towards the danger. In 1928, when she found out that an \u003ca href=\"https://en.wikipedia.org/wiki/Umberto_Nobile\" target=\"_blank\" rel=\"noopener noreferrer\">Italian explorer\u003c/a> had gone missing in the Arctic, and so had the \u003ca href=\"https://en.wikipedia.org/wiki/Roald_Amundsen\" target=\"_blank\" rel=\"noopener noreferrer\">Norwegian explorer\u003c/a> who had gone to find the Italian one, she volunteered to go rescue both men. She was awarded the Chevalier Cross of the Order of Saint Olav (totally a big deal in Norway) for the 10,000 miles of Arctic Ocean that she searched, but she was ultimately unable to locate either of them. (The Italian survived, the Norwegian did not.)\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cimg class=\"size-full wp-image-102213 alignright\" src=\"https://ww2.kqed.org/pop/wp-content/uploads/sites/12/2018/02/Screen-Shot-2018-02-26-at-1.56.12-PM.png\" alt=\"\" width=\"241\" height=\"350\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2018/02/Screen-Shot-2018-02-26-at-1.56.12-PM.png 241w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/Screen-Shot-2018-02-26-at-1.56.12-PM-160x232.png 160w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/Screen-Shot-2018-02-26-at-1.56.12-PM-240x349.png 240w\" sizes=\"(max-width: 241px) 100vw, 241px\">Unperturbed by the fact that men doing the same stuff as her were dying for their troubles, Louise Arner Boyd made Arctic expeditions in 1931, '33, '37, '38, and '41, in order to photograph and study the landscape and biology of the region, as well as the effects of polar magnetism on radio communications. She was so good at that last one, the US Army gave her a Certificate of Appreciation for her work and gave her a job as Adviser on Military Strategy in the Arctic. During the war, she put her skills to good use in Washington DC as a \u003ca href=\"http://collections.dartmouth.edu/arctica-beta/html/EA15-13.html\" target=\"_blank\" rel=\"noopener noreferrer\">special consultant to the Military Intelligence Division\u003c/a>.\u003c/p>\n\u003cp>Boyd was utterly fearless and hardy by anyone's standards. Winter-wear in the last century was basically a combination of mittens, animal fur, and a strong constitution—and Louise Arner Boyd had them all, plus make-up. She once wrote: “I like the pleasant things most women enjoy, even if I do wear breeches and boots on an expedition, even sleep in them at times… but I powder my nose before going on deck, no matter how rough the sea is.”\u003c/p>\n\u003cp>Boyd immortalized her research in two books. 1935's \u003ca href=\"https://books.google.com/books/about/The_Fiord_Region_of_East_Greenland.html?id=IvcbAAAAMAAJ\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>The Fiord Region of East Greenland\u003c/em>\u003c/a> and 1948's \u003ca href=\"https://www.amazon.com/Coast-Northeast-Greenland-Hydrographic-Studies/dp/1258292254\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>The Coast of Northeast Greenland\u003c/em>\u003c/a> (which you can still get on Amazon!). \u003ca href=\"http://www.marinij.com/article/ZZ/20100906/NEWS/100908994\" target=\"_blank\" rel=\"noopener noreferrer\">\"The Ice Queen,\"\u003c/a> as she was dubbed, was so globally respected for her work that she received a variety of honors from Denmark, Sweden, and France, and had part of \u003ca href=\"https://en.wikipedia.org/wiki/Ilulissat\" target=\"_blank\" rel=\"noopener noreferrer\">Greenland\u003c/a> named after her (\u003ca href=\"https://mapcarta.com/19189822\" target=\"_blank\" rel=\"noopener noreferrer\">\"Louise Boyd Land\"\u003c/a> which sits at an elevation of 6535 feet).\u003c/p>\n\u003cp>Just when it seemed Boyd was settling into a more comfortable role as The Most Interesting Dinner Guest in San Francisco, she very casually decided to become the first woman to ever fly over the North Pole... while she was 67 years old. She completed the 16-hour non-stop flight like a boss, then carried on with her life.\u003c/p>\n\u003cp>\u003cimg class=\"alignnone size-medium wp-image-102096\" src=\"https://ww2.kqed.org/pop/wp-content/uploads/sites/12/2018/02/boyd_NP_flight-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-160x120.jpg 160w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-768x576.jpg 768w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-1020x765.jpg 1020w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-960x720.jpg 960w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-240x180.jpg 240w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-375x281.jpg 375w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight-520x390.jpg 520w, https://ww2.kqed.org/app/uploads/sites/12/2018/02/boyd_NP_flight.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>Boyd died in San Francisco two days before her 85th birthday, having spent the entirety of her family's Gold Rush fortune. Rather than be buried with the rest of her family in their crypt at Mount Tamalpais Cemetery, \u003ca href=\"https://joannakafarowski.com/2017/12/05/louise-arner-boyd-sites-in-california/\" target=\"_blank\" rel=\"noopener noreferrer\">she opted to have her ashes scattered\u003c/a> into her beloved Arctic Ocean.\u003c/p>\n\u003cp>Boyd's work remains vitally important. In 2010, Dawn Laurant, chief curator of the\u003ca href=\"https://www.marinhistory.org/us\" target=\"_blank\" rel=\"noopener noreferrer\"> Marin History Museum\u003c/a>—which was, until recently, located on the site of the Boyd family home in San Rafael—told Marinij.com: \"Her photographs, soundings and explorations provide a baseline for a lot of the scientific investigation that goes on today into climate change.\"\u003c/p>\n\u003cp>While Boyd's brothers have two monuments in their honor in San Rafael—the \u003ca href=\"https://www.yelp.com/biz/boyd-memorial-park-san-rafael\" target=\"_blank\" rel=\"noopener noreferrer\">Boyd Memorial Park\u003c/a> and a stained glass window in \u003ca href=\"http://stpaulssanrafael.org/\" target=\"_blank\" rel=\"noopener noreferrer\">St Paul’s Episcopal Church\u003c/a>—the adventurer herself has, sadly, yet to be honored in a permanent, public way. Boyd donated her library to the University of California, University of Alaska, and to \u003ca href=\"https://www.discoverwildcare.org/?gclid=CjwKCAiA_c7UBRAjEiwApCZi8YAjt3Pe6MkBMZFR2QEzaDerfbSlR6RXm-7axYnOzqR-XXAjcH2cVRoC5dUQAvD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\">WildCare\u003c/a> in San Rafael (which, back then, was called the Louise Boyd Natural Science Museum). The Marin History Museum in Novato is also in possession of some of Boyd's photographs, research, and journals. Perhaps pay her a visit there.\u003c/p>\n\u003cp>\u003cimg class=\"aligncenter size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>For stories on other Rebel Girls from Bay Area History, click \u003ca href=\"https://www.kqed.org/arts/program/rebel-girls-from-bay-area-history\" target=\"_blank\" rel=\"noopener noreferrer\">here\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/102094/rebel-girls-from-bay-area-history-louise-arner-boyd-arctic-explorer","authors":["11242"],"programs":["pop_3828"],"categories":["pop_131","pop_2937"],"tags":["pop_3826","pop_3825","pop_3827","pop_761","pop_3493","pop_3822"],"featImg":"pop_113152","label":"source_pop_102094"},"pop_18158":{"type":"posts","id":"pop_18158","meta":{"index":"posts_1591205157","site":"pop","id":"18158","score":null,"sort":[1443146784000]},"guestAuthors":[],"slug":"welcome-to-oakland-uber-a-few-tips-for-the-big-move","title":"Welcome to Oakland, Uber: A Few Tips For the Big Move","publishDate":1443146784,"format":"standard","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cp>Dear Uber,\u003c/p>\n\u003cp>We hear you recently discovered -- in a very Christopher Columbus sense of the word -- the city of Oakland.\u003c/p>\n\u003cp>Like so many former San Franciscans before you, you noticed that this land just on the other side of the bay offers so many perks: more space, (slightly) cheaper rent, a sense of community; it's a place where a middle-class family can, for the time being, still raise a family. It's also plagued by severe poverty in some neighborhoods, and the crime rates that usually accompany an atmosphere in which people are willing to do anything to put dinner on the table.\u003c/p>\n\u003cp>Noting this, you might have been expecting to be welcomed with open arms when you announced you'd be expanding your business into Oakland in 2017, with your \u003ca href=\"http://www.bizjournals.com/sanfrancisco/blog/real-estate/2015/09/exclusive-uber-oakland-sears-building.html\">purchase of the historic former Sears building downtown\u003c/a>. With room for 3,000 employees, filling the entire building would easily make you the biggest business in town that isn't a government agency or medical center. Surely Mayor Libby Schaaf, who has very publicly been courting tech companies since her election last November, has rolled out the red carpet on her end.\u003c/p>\n\u003cp>\"We're proud that Uber was attracted to Oakland's creative energy, incredible talent, progressive values, prime location and accessibility to the entire region,\" said Schaaf in a statement yesterday. \"I also look forward to helping Uber make other meaningful contributions to Oakland that will make this a more equitable, vibrant city where everyone can thrive.” She then appeared at a press conference alongside Uber's Renee Atwood (\"Global Head of People and Places\"), each of 'em smiling wide to announce the beginning of a beautiful friendship.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>It was at this press conference, dear Uber, that you may have gotten a taste of one reason why the rest of Oakland -- which is to say, the people of Oakland, the moms and dads and teenagers and toddlers who live and work and go to school here -- may not be ready to throw you a welcome party.\u003c/p>\n\u003cp>When a reporter asked Atwood for current numbers on diversity among Uber employees -- numbers that reflect the male/female balance and the ethnic makeup of the company's workforce -- she deflected it by noting that Uber \"just got health insurance\" for its employees. Asked again, specifically, for the number of African-Americans amongst Uber's ranks, Atwood stumbled, saying \"We're just not at a point to help -- we just don't have those numbers right now.\" She did know that one in five Uber employees currently lives in Oakland.\u003c/p>\n\u003cp>She might not have had other numbers in front of her. Or maybe the other numbers just wouldn't sound so good during a press conference. Uber, which \u003ca href=\"http://www.wnyc.org/story/uber-city-hall-race/\" target=\"_blank\">WNYC recently described as \"a giant corporation valued at $50 billion and without a single African-American on its leadership team,\"\u003c/a> has been consistently reluctant to release data about the makeup of its employee base, which currently consists of about 170,000 drivers in addition to some 2000 workers at the company's San Francisco headquarters.\u003cstrong>***\u003c/strong>\u003c/p>\n\u003cp>So! Uber. With your numbers set to potentially double over the next year, assuming you plan to fill up your new Oakland turf, we thought we'd send over a few ideas. Here are some ways to make friends in your new neighborhood:\u003c/p>\n\u003cp>\u003cstrong>Learn the incredibly rich history and culture of the city, in a way that goes beyond PR-speak. \u003c/strong>We shouldn't need to tell you this, but Oakland was the birthplace of the Black Panthers; the city has been one of the nation's historic African-American centers for over 100 years, in large part thanks to the railroad expansion in the late 19th century. Now, \u003ca href=\"http://www.kqed.org/a/forum/R201107071000\" target=\"_blank\">\"black flight\" \u003c/a>is real and \u003ca href=\"http://sfpublicpress.org/news/2011-09/black-flight-from-oakland-to-suburbs-is-reshaping-makeup-of-the-city\" target=\"_blank\">it's happening\u003c/a>. Consider hiring in such a way that the ethnic makeup of your workforce reflects the city in which they work. In Oakland, this means nearly 30 percent African-American and 25 percent Latino. \u003ca href=\"http://nul.iamempowered.com/\" target=\"_blank\">There are many\u003c/a>, many \u003ca href=\"http://www.nclr.org/\" target=\"_blank\">organizations\u003c/a> that will \u003ca href=\"http://workplacediversity.com/organizations/\" target=\"_blank\">help you do this\u003c/a>, if you are having trouble.\u003c/p>\n\u003cp>In the same vein, Oakland has a longstanding tradition of social and political activism, and you're not going to get away with ignoring it. \u003ca href=\"https://teamster.org/news/2014/08/uber-drivers-southern-california-form-association-teamsters-local-986\" target=\"_blank\">Long before Occupy Oakland, this meant labor unions, which we\u003c/a>\u003ca href=\"https://teamster.org/news/2014/08/uber-drivers-southern-california-form-association-teamsters-local-986\" target=\"_blank\"> hear you're not \u003c/a>too fond of. If you're not going to give your drivers benefits (a whole other, \u003ca href=\"http://fortune.com/2015/09/02/uber-lawsuit/\" target=\"_blank\">well-covered can of worms\u003c/a>), try partnering with local social justice organizations. Make your year-end donations public. Pay for arts education in Oakland's schools. Establish a mentorship program for underserved youth who want to be engineers. And yeah, pre-emptively, we're sorry (kind of?) about whatever happens to your windows during the next protest.\u003c/p>\n\u003cp>\u003cstrong> Get to know your neighbors. \u003c/strong>As a first step, don't structure your corporate environment in such a way that employees never have to go outside. Much has been made of plans to renovate the 19th Street BART station (to which the new Uber building is adjacent) into a multi-level retail and work space, with food options, a roof garden, and more. \u003ca href=\"http://www.gensler.com/projects/uptown-station\" target=\"_blank\">Meet Uptown Station\u003c/a>:\u003c/p>\n\u003cp>https://vimeo.com/133703787\u003c/p>\n\u003cp>\"Urban pioneers\"? \u003ca href=\"http://sf.curbed.com/archives/2015/09/23/omg_uber_to_pick_up_oaklands_redesigned_sears_building_for_office_space.php\" target=\"_blank\">Cool story, Lane Partners\u003c/a>. Except that this isn't exactly uncharted rural territory. Downtown Oakland is a real place, with real residents and employees who already exist. A multiplex like Uptown Station means employees who work at the new Oakland Uber location won't have to take one step outside onto Broadway, nor interact with a single regular Oakland resident, if they don't want to. Even your current employees in downtown San Francisco have to walk about a block and a half on Market to get to their safe zone. Not Oakland Uber-ers: They can avoid homeless people entirely.\u003c/p>\n\u003cp>How to combat this? Try having happy hour at Cafe Van Kleef -- even if you've got a lovely new roof garden. Buy your coffee from a local shop. Take in a show at the New Parish or the Stork Club. The physical structure of a business impacts its culture impacts its \u003cem>impact\u003c/em>. That sums it up, actually: Think about what you're doing. Think about who it affects. Think about what trailblazing actually means. Thoughtfulness goes a long way in these parts.\u003c/p>\n\u003cp>\u003cstrong>Oh, and please lock CEO Travis Kalanick in a room somewhere and \u003ca href=\"https://pando.com/2014/02/27/we-call-that-boob-er-the-four-most-awful-things-travis-kalanick-said-in-his-gq-profile/\" target=\"_blank\">don't let him talk anymore\u003c/a>.\u003c/strong> That has nothing to do with Oakland. It'd probably just be good for business in general.\u003c/p>\n\u003cp>Love,\u003c/p>\n\u003cp>Emma\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>***\u003cem>The closest thing to official numbers come from \u003ca href=\"http://www.thedrum.com/news/2015/01/23/infographic-uber-driver-diversity-breakdown-14-female-and-more\" target=\"_blank\">a report Uber commissioned the Benenson Strategy Group to conduct\u003c/a> by polling drivers from 20 different markets back in January. The results boasted that Uber's \"driver-partners\" were 18 percent African-American, 15 percent Asian or Pacific Islander, 16 percent Hispanic/Latino, and 37 percent Caucasian. Only problem? Those numbers come from a poll of 601 drivers...out of 170,000. The 2000 employees at SF headquarters were not included. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Spoiler alert: You might have to actually interact with the rest of Oakland. ","status":"publish","parent":0,"modified":1443204553,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":19,"wordCount":1204},"headData":{"title":"Welcome to Oakland, Uber: A Few Tips For the Big Move | KQED","description":"Spoiler alert: You might have to actually interact with the rest of Oakland. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"18158 http://ww2.kqed.org/pop/?p=18158","disqusUrl":"https://ww2.kqed.org/pop/2015/09/24/welcome-to-oakland-uber-a-few-tips-for-the-big-move/","disqusTitle":"Welcome to Oakland, Uber: A Few Tips For the Big Move","path":"/pop/18158/welcome-to-oakland-uber-a-few-tips-for-the-big-move","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Dear Uber,\u003c/p>\n\u003cp>We hear you recently discovered -- in a very Christopher Columbus sense of the word -- the city of Oakland.\u003c/p>\n\u003cp>Like so many former San Franciscans before you, you noticed that this land just on the other side of the bay offers so many perks: more space, (slightly) cheaper rent, a sense of community; it's a place where a middle-class family can, for the time being, still raise a family. It's also plagued by severe poverty in some neighborhoods, and the crime rates that usually accompany an atmosphere in which people are willing to do anything to put dinner on the table.\u003c/p>\n\u003cp>Noting this, you might have been expecting to be welcomed with open arms when you announced you'd be expanding your business into Oakland in 2017, with your \u003ca href=\"http://www.bizjournals.com/sanfrancisco/blog/real-estate/2015/09/exclusive-uber-oakland-sears-building.html\">purchase of the historic former Sears building downtown\u003c/a>. With room for 3,000 employees, filling the entire building would easily make you the biggest business in town that isn't a government agency or medical center. Surely Mayor Libby Schaaf, who has very publicly been courting tech companies since her election last November, has rolled out the red carpet on her end.\u003c/p>\n\u003cp>\"We're proud that Uber was attracted to Oakland's creative energy, incredible talent, progressive values, prime location and accessibility to the entire region,\" said Schaaf in a statement yesterday. \"I also look forward to helping Uber make other meaningful contributions to Oakland that will make this a more equitable, vibrant city where everyone can thrive.” She then appeared at a press conference alongside Uber's Renee Atwood (\"Global Head of People and Places\"), each of 'em smiling wide to announce the beginning of a beautiful friendship.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>It was at this press conference, dear Uber, that you may have gotten a taste of one reason why the rest of Oakland -- which is to say, the people of Oakland, the moms and dads and teenagers and toddlers who live and work and go to school here -- may not be ready to throw you a welcome party.\u003c/p>\n\u003cp>When a reporter asked Atwood for current numbers on diversity among Uber employees -- numbers that reflect the male/female balance and the ethnic makeup of the company's workforce -- she deflected it by noting that Uber \"just got health insurance\" for its employees. Asked again, specifically, for the number of African-Americans amongst Uber's ranks, Atwood stumbled, saying \"We're just not at a point to help -- we just don't have those numbers right now.\" She did know that one in five Uber employees currently lives in Oakland.\u003c/p>\n\u003cp>She might not have had other numbers in front of her. Or maybe the other numbers just wouldn't sound so good during a press conference. Uber, which \u003ca href=\"http://www.wnyc.org/story/uber-city-hall-race/\" target=\"_blank\">WNYC recently described as \"a giant corporation valued at $50 billion and without a single African-American on its leadership team,\"\u003c/a> has been consistently reluctant to release data about the makeup of its employee base, which currently consists of about 170,000 drivers in addition to some 2000 workers at the company's San Francisco headquarters.\u003cstrong>***\u003c/strong>\u003c/p>\n\u003cp>So! Uber. With your numbers set to potentially double over the next year, assuming you plan to fill up your new Oakland turf, we thought we'd send over a few ideas. Here are some ways to make friends in your new neighborhood:\u003c/p>\n\u003cp>\u003cstrong>Learn the incredibly rich history and culture of the city, in a way that goes beyond PR-speak. \u003c/strong>We shouldn't need to tell you this, but Oakland was the birthplace of the Black Panthers; the city has been one of the nation's historic African-American centers for over 100 years, in large part thanks to the railroad expansion in the late 19th century. Now, \u003ca href=\"http://www.kqed.org/a/forum/R201107071000\" target=\"_blank\">\"black flight\" \u003c/a>is real and \u003ca href=\"http://sfpublicpress.org/news/2011-09/black-flight-from-oakland-to-suburbs-is-reshaping-makeup-of-the-city\" target=\"_blank\">it's happening\u003c/a>. Consider hiring in such a way that the ethnic makeup of your workforce reflects the city in which they work. In Oakland, this means nearly 30 percent African-American and 25 percent Latino. \u003ca href=\"http://nul.iamempowered.com/\" target=\"_blank\">There are many\u003c/a>, many \u003ca href=\"http://www.nclr.org/\" target=\"_blank\">organizations\u003c/a> that will \u003ca href=\"http://workplacediversity.com/organizations/\" target=\"_blank\">help you do this\u003c/a>, if you are having trouble.\u003c/p>\n\u003cp>In the same vein, Oakland has a longstanding tradition of social and political activism, and you're not going to get away with ignoring it. \u003ca href=\"https://teamster.org/news/2014/08/uber-drivers-southern-california-form-association-teamsters-local-986\" target=\"_blank\">Long before Occupy Oakland, this meant labor unions, which we\u003c/a>\u003ca href=\"https://teamster.org/news/2014/08/uber-drivers-southern-california-form-association-teamsters-local-986\" target=\"_blank\"> hear you're not \u003c/a>too fond of. If you're not going to give your drivers benefits (a whole other, \u003ca href=\"http://fortune.com/2015/09/02/uber-lawsuit/\" target=\"_blank\">well-covered can of worms\u003c/a>), try partnering with local social justice organizations. Make your year-end donations public. Pay for arts education in Oakland's schools. Establish a mentorship program for underserved youth who want to be engineers. And yeah, pre-emptively, we're sorry (kind of?) about whatever happens to your windows during the next protest.\u003c/p>\n\u003cp>\u003cstrong> Get to know your neighbors. \u003c/strong>As a first step, don't structure your corporate environment in such a way that employees never have to go outside. Much has been made of plans to renovate the 19th Street BART station (to which the new Uber building is adjacent) into a multi-level retail and work space, with food options, a roof garden, and more. \u003ca href=\"http://www.gensler.com/projects/uptown-station\" target=\"_blank\">Meet Uptown Station\u003c/a>:\u003c/p>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"vimeoLink","attributes":{"named":{"vimeoId":"133703787"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\"Urban pioneers\"? \u003ca href=\"http://sf.curbed.com/archives/2015/09/23/omg_uber_to_pick_up_oaklands_redesigned_sears_building_for_office_space.php\" target=\"_blank\">Cool story, Lane Partners\u003c/a>. Except that this isn't exactly uncharted rural territory. Downtown Oakland is a real place, with real residents and employees who already exist. A multiplex like Uptown Station means employees who work at the new Oakland Uber location won't have to take one step outside onto Broadway, nor interact with a single regular Oakland resident, if they don't want to. Even your current employees in downtown San Francisco have to walk about a block and a half on Market to get to their safe zone. Not Oakland Uber-ers: They can avoid homeless people entirely.\u003c/p>\n\u003cp>How to combat this? Try having happy hour at Cafe Van Kleef -- even if you've got a lovely new roof garden. Buy your coffee from a local shop. Take in a show at the New Parish or the Stork Club. The physical structure of a business impacts its culture impacts its \u003cem>impact\u003c/em>. That sums it up, actually: Think about what you're doing. Think about who it affects. Think about what trailblazing actually means. Thoughtfulness goes a long way in these parts.\u003c/p>\n\u003cp>\u003cstrong>Oh, and please lock CEO Travis Kalanick in a room somewhere and \u003ca href=\"https://pando.com/2014/02/27/we-call-that-boob-er-the-four-most-awful-things-travis-kalanick-said-in-his-gq-profile/\" target=\"_blank\">don't let him talk anymore\u003c/a>.\u003c/strong> That has nothing to do with Oakland. It'd probably just be good for business in general.\u003c/p>\n\u003cp>Love,\u003c/p>\n\u003cp>Emma\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>***\u003cem>The closest thing to official numbers come from \u003ca href=\"http://www.thedrum.com/news/2015/01/23/infographic-uber-driver-diversity-breakdown-14-female-and-more\" target=\"_blank\">a report Uber commissioned the Benenson Strategy Group to conduct\u003c/a> by polling drivers from 20 different markets back in January. The results boasted that Uber's \"driver-partners\" were 18 percent African-American, 15 percent Asian or Pacific Islander, 16 percent Hispanic/Latino, and 37 percent Caucasian. Only problem? Those numbers come from a poll of 601 drivers...out of 170,000. The 2000 employees at SF headquarters were not included. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/18158/welcome-to-oakland-uber-a-few-tips-for-the-big-move","authors":["7237"],"categories":["pop_131","pop_1041"],"tags":["pop_2791","pop_761","pop_2801"],"featImg":"pop_18218","label":"pop"},"pop_13148":{"type":"posts","id":"pop_13148","meta":{"index":"posts_1591205157","site":"pop","id":"13148","score":null,"sort":[1408474650000]},"guestAuthors":[],"slug":"greetings-from-alcatraz-ave-meet-youth-spirit-artworks","title":"Greetings from Alcatraz Ave: Meet Youth Spirit Artworks","publishDate":1408474650,"format":"aside","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_13162\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg class=\"wp-image-13162 size-full\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-468ls.jpg\" alt=\"Mariah Johnson (L) works on an art project. Photo: David Jerrett\" width=\"640\" height=\"376\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-468ls.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-468ls-400x235.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Mariah Johnson (L) works on an art project. Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>\u003ca href=\"http://youthspiritartworks.org/\">Youth Spirit Artworks\u003c/a> (YSA)\u003c/strong>\u003cbr>\n1740 Alcatraz Avenue\u003c/p>\n\u003cp>\u003cstrong>Years in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>6 years\u003c/p>\n\u003cp>\u003cstrong>How YSA ended up in this neighborhood:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Sally: \u003c/strong>I used to work for a group called the Chaplaincy to the Homeless, which was one of the groups that was part of the first Alameda County Homeless Youth Collaborative that formed back in 1996. At the time, there was a lot of question about the identity of homeless youth. The city of Berkeley hired a person to look at this problem and try to identify who the homeless youth were in the community.\u003c/p>\n\u003caside class=\"pullquote alignleft\">“These are not the losers, the punks, the creeps or the thugs. These are the leaders. These are the prophets.”\u003c/aside>\n\u003cp>She concluded [that] most of the youth would tell you that everything was OK and they were just having a good time out on the street, but most of them were there because of physical violence and sexual abuse and other really horrible things they’d experienced. [Another] conclusion she made is that there was just as large or larger [of a] group of youth in south and west Berkeley that were couch surfing youth and that we had absolutely no handle whatsoever on who they were or what their circumstances were. And we were doing nothing for them.\u003c/p>\n\u003cp>Some years later, I left and took off time to have a family and moved to South Berkeley. I was living across the street from a whole family of drug dealers and dealing with a lot of trauma in our neighborhood that was right there in front of us in the way of people that were having to make their living selling drugs because they weren’t able to do other things. When my kid went to kindergarten, I just thought to myself, “I wanna work with these youth in Southwest Berkeley.” It was my neighborhood, my doorstep, the youth that were across the street from my house.\u003c/p>\n\u003cfigure id=\"attachment_13163\" class=\"wp-caption alignleft\" style=\"max-width: 275px\">\u003cimg class=\"wp-image-13163 size-medium\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-521ls-275x300.jpg\" alt=\"Toryanna Finley, youth mentor at Photo: David Jerrett\" width=\"275\" height=\"300\">\u003cfigcaption class=\"wp-caption-text\">Toryanna Finley, youth mentor at YSA. Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>About YSA:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Toryanna:\u003c/strong>\u003cbr>\nI run the peer mentor program. [I] work one-on-one with each individual and help them set goals and achieve those goals, things like building and sending their resume out, looking for housing and medical care. If they’re in high school, finding ways to help them stay on track and graduate. If they’re applying for college, helping them apply or look for scholarships.\u003c/p>\n\u003cp>We try to use art to battle many things. Art saves lives. That’s our motto. We try to use art in every way that we can to touch everything out there. Like when they had that measure S thing. They were trying to make it illegal for you to sit on the sidewalk. We went to Berkeley City Hall [with huge] puppets and we basically shared how we felt about the measure. And we didn’t like it. And it didn’t pass.\u003c/p>\n\u003cp>\u003cstrong>Sally:\u003c/strong>\u003cbr>\nThe main thing is to really nurture critical thinkers. We’re a collective. We don’t have one person that’s the big ol' leader. We have these youth leaders. They’re very powerful. They have very strong voices. They know what they wanna say. They’re saying it. We’ve got something going here because of them, because of their power.\u003c/p>\n\u003cp>\u003cstrong>About the relationship between YSA and the community:\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_13170\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003cimg class=\"wp-image-13170 size-medium\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-545-300x300.jpg\" alt=\"Photo: David Jerrett\" width=\"300\" height=\"300\">\u003cfigcaption class=\"wp-caption-text\">Adonis Pollard, youth mentor at YSA. Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Adonis: \u003c/strong>When other people do artwork in the community it gets tagged and the walls still get graffiti'd on, but, when we put artwork up, they don’t mess with the walls no more. People just respect us. It’s not like we go out and enforce it. We just do our work and we’ve never had to have somebody come out and scrub our walls off or redo a piece of artwork.\u003c/p>\n\u003cp>My theory would be they respect what I’m doing. They see somebody that was a part of this community doing something positive, then of course they’re not going to denounce one of their own and mess up someone doing something positive. That’s what I would think. We just keep our artwork perfect 'cause it’s good enough, I guess. It doesn’t need no corrections.\u003c/p>\n\u003cp>\u003cstrong>How art saves lives:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Toryanna: \u003c/strong>[Art] doesn’t talk back to you. It doesn’t criticize you. It doesn’t point the finger at you. It’s blank and it’s open and it lets you say whatever you want. It doesn’t judge you. That’s why I like art.\u003c/p>\n\u003cp>\u003cstrong>Mariah: \u003c/strong>[Art] is really very therapeutic to me. I like creating art out of stuff that’s already there. Instead of drawing, you can just remake it. I cut these images out; I remade them.\u003c/p>\n\u003cp>\u003cstrong>Brandon: \u003c/strong>My ideas come alive. It’s like boom, boom, boom. In my spare time, at my house, I do my own canvas all the time, commission work and stuff. Stay out the streets. I make friends here. My brothers and sisters, my coworkers, they show me the ropes.\u003c/p>\n\u003cp>\u003cstrong>DeShawn: \u003c/strong>Art is what makes me define who I am. It makes me feel better. When I come here, I’m so relaxed. People are so laid back. You could even walk down the street by yourself. But, when you’re in the hood, it’s a completely different aura. You can’t walk by yourself; you gotta be with people. You can’t stay relaxed; you gotta be with your guard up.\u003c/p>\n\u003cfigure id=\"attachment_13168\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg class=\"wp-image-13168 size-full\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-479ls.jpg\" alt=\"Photo: David Jerrett\" width=\"640\" height=\"376\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-479ls.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-479ls-400x235.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Victor Mavedzenge (L) and Adonis Pollard (R), a teacher and youth mentor at YSA. Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>How can we maintain the good while we keep changing?\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Victor: \u003c/strong>There’s a new restaurant that opened. The owners are really accommodating. They’re lovely people. You walk in there and you feel that they know you. Second time around, you’re chatting before you make an order so it’s not just a business. It’s a business with added value in that there’s that human connection. I feel that if we get that type of business going on, then the community just grows stronger.\u003c/p>\n\u003cp>\u003cstrong>About the future:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Toryanna: \u003c/strong>I wanna go into the medical field. Being an obstetrician and midwife. I like babies so I like helping people. That’s why I chose to be in charge of the peer mentor program. I might also get my MSW, so I can be social worker slash lady who delivers babies. I can help you with everything! That’s my dream. I’m trying to achieve that dream. I’ll get there.\u003c/p>\n\u003cp>\u003cstrong>Brandon: \u003c/strong>My boss told me one day [I could] own my own business and my own shop. This lady [at] Berkeley Bowl [saw my work] and liked it. She asked me to do a panda on a t-shirt. I wanna see a panda in real life. Haven’t seen one yet. I want to. Try to.\u003c/p>\n\u003cp>\u003cstrong>Sally: \u003c/strong>Youth in the neighborhood are thought of in a lot of circumstances as punks. They’re thought of as creeps, thought of as losers. All these negative stereotypes are attributed to youth that are out on the street or in the community so I think that it’s really valuable to turn that on its head. These are not the losers. These are not the punks. These are not the creeps or the thugs. These are the leaders. These are the prophets.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n","blocks":[],"excerpt":"Once called a \"corridor of violence,\" Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","status":"publish","parent":0,"modified":1408474720,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":31,"wordCount":1534},"headData":{"title":"Greetings from Alcatraz Ave: Meet Youth Spirit Artworks | KQED","description":"Once called a "corridor of violence," Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"13148 http://blogs.kqed.org/pop/?p=13148","disqusUrl":"https://ww2.kqed.org/pop/2014/08/19/greetings-from-alcatraz-ave-meet-youth-spirit-artworks/","disqusTitle":"Greetings from Alcatraz Ave: Meet Youth Spirit Artworks","path":"/pop/13148/greetings-from-alcatraz-ave-meet-youth-spirit-artworks","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_13162\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg class=\"wp-image-13162 size-full\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-468ls.jpg\" alt=\"Mariah Johnson (L) works on an art project. Photo: David Jerrett\" width=\"640\" height=\"376\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-468ls.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-468ls-400x235.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Mariah Johnson (L) works on an art project. Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>\u003ca href=\"http://youthspiritartworks.org/\">Youth Spirit Artworks\u003c/a> (YSA)\u003c/strong>\u003cbr>\n1740 Alcatraz Avenue\u003c/p>\n\u003cp>\u003cstrong>Years in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>6 years\u003c/p>\n\u003cp>\u003cstrong>How YSA ended up in this neighborhood:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Sally: \u003c/strong>I used to work for a group called the Chaplaincy to the Homeless, which was one of the groups that was part of the first Alameda County Homeless Youth Collaborative that formed back in 1996. At the time, there was a lot of question about the identity of homeless youth. The city of Berkeley hired a person to look at this problem and try to identify who the homeless youth were in the community.\u003c/p>\n\u003caside class=\"pullquote alignleft\">“These are not the losers, the punks, the creeps or the thugs. These are the leaders. These are the prophets.”\u003c/aside>\n\u003cp>She concluded [that] most of the youth would tell you that everything was OK and they were just having a good time out on the street, but most of them were there because of physical violence and sexual abuse and other really horrible things they’d experienced. [Another] conclusion she made is that there was just as large or larger [of a] group of youth in south and west Berkeley that were couch surfing youth and that we had absolutely no handle whatsoever on who they were or what their circumstances were. And we were doing nothing for them.\u003c/p>\n\u003cp>Some years later, I left and took off time to have a family and moved to South Berkeley. I was living across the street from a whole family of drug dealers and dealing with a lot of trauma in our neighborhood that was right there in front of us in the way of people that were having to make their living selling drugs because they weren’t able to do other things. When my kid went to kindergarten, I just thought to myself, “I wanna work with these youth in Southwest Berkeley.” It was my neighborhood, my doorstep, the youth that were across the street from my house.\u003c/p>\n\u003cfigure id=\"attachment_13163\" class=\"wp-caption alignleft\" style=\"max-width: 275px\">\u003cimg class=\"wp-image-13163 size-medium\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-521ls-275x300.jpg\" alt=\"Toryanna Finley, youth mentor at Photo: David Jerrett\" width=\"275\" height=\"300\">\u003cfigcaption class=\"wp-caption-text\">Toryanna Finley, youth mentor at YSA. Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>About YSA:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Toryanna:\u003c/strong>\u003cbr>\nI run the peer mentor program. [I] work one-on-one with each individual and help them set goals and achieve those goals, things like building and sending their resume out, looking for housing and medical care. If they’re in high school, finding ways to help them stay on track and graduate. If they’re applying for college, helping them apply or look for scholarships.\u003c/p>\n\u003cp>We try to use art to battle many things. Art saves lives. That’s our motto. We try to use art in every way that we can to touch everything out there. Like when they had that measure S thing. They were trying to make it illegal for you to sit on the sidewalk. We went to Berkeley City Hall [with huge] puppets and we basically shared how we felt about the measure. And we didn’t like it. And it didn’t pass.\u003c/p>\n\u003cp>\u003cstrong>Sally:\u003c/strong>\u003cbr>\nThe main thing is to really nurture critical thinkers. We’re a collective. We don’t have one person that’s the big ol' leader. We have these youth leaders. They’re very powerful. They have very strong voices. They know what they wanna say. They’re saying it. We’ve got something going here because of them, because of their power.\u003c/p>\n\u003cp>\u003cstrong>About the relationship between YSA and the community:\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_13170\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003cimg class=\"wp-image-13170 size-medium\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-545-300x300.jpg\" alt=\"Photo: David Jerrett\" width=\"300\" height=\"300\">\u003cfigcaption class=\"wp-caption-text\">Adonis Pollard, youth mentor at YSA. Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Adonis: \u003c/strong>When other people do artwork in the community it gets tagged and the walls still get graffiti'd on, but, when we put artwork up, they don’t mess with the walls no more. People just respect us. It’s not like we go out and enforce it. We just do our work and we’ve never had to have somebody come out and scrub our walls off or redo a piece of artwork.\u003c/p>\n\u003cp>My theory would be they respect what I’m doing. They see somebody that was a part of this community doing something positive, then of course they’re not going to denounce one of their own and mess up someone doing something positive. That’s what I would think. We just keep our artwork perfect 'cause it’s good enough, I guess. It doesn’t need no corrections.\u003c/p>\n\u003cp>\u003cstrong>How art saves lives:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Toryanna: \u003c/strong>[Art] doesn’t talk back to you. It doesn’t criticize you. It doesn’t point the finger at you. It’s blank and it’s open and it lets you say whatever you want. It doesn’t judge you. That’s why I like art.\u003c/p>\n\u003cp>\u003cstrong>Mariah: \u003c/strong>[Art] is really very therapeutic to me. I like creating art out of stuff that’s already there. Instead of drawing, you can just remake it. I cut these images out; I remade them.\u003c/p>\n\u003cp>\u003cstrong>Brandon: \u003c/strong>My ideas come alive. It’s like boom, boom, boom. In my spare time, at my house, I do my own canvas all the time, commission work and stuff. Stay out the streets. I make friends here. My brothers and sisters, my coworkers, they show me the ropes.\u003c/p>\n\u003cp>\u003cstrong>DeShawn: \u003c/strong>Art is what makes me define who I am. It makes me feel better. When I come here, I’m so relaxed. People are so laid back. You could even walk down the street by yourself. But, when you’re in the hood, it’s a completely different aura. You can’t walk by yourself; you gotta be with people. You can’t stay relaxed; you gotta be with your guard up.\u003c/p>\n\u003cfigure id=\"attachment_13168\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg class=\"wp-image-13168 size-full\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-479ls.jpg\" alt=\"Photo: David Jerrett\" width=\"640\" height=\"376\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-479ls.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-479ls-400x235.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Victor Mavedzenge (L) and Adonis Pollard (R), a teacher and youth mentor at YSA. Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>How can we maintain the good while we keep changing?\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Victor: \u003c/strong>There’s a new restaurant that opened. The owners are really accommodating. They’re lovely people. You walk in there and you feel that they know you. Second time around, you’re chatting before you make an order so it’s not just a business. It’s a business with added value in that there’s that human connection. I feel that if we get that type of business going on, then the community just grows stronger.\u003c/p>\n\u003cp>\u003cstrong>About the future:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Toryanna: \u003c/strong>I wanna go into the medical field. Being an obstetrician and midwife. I like babies so I like helping people. That’s why I chose to be in charge of the peer mentor program. I might also get my MSW, so I can be social worker slash lady who delivers babies. I can help you with everything! That’s my dream. I’m trying to achieve that dream. I’ll get there.\u003c/p>\n\u003cp>\u003cstrong>Brandon: \u003c/strong>My boss told me one day [I could] own my own business and my own shop. This lady [at] Berkeley Bowl [saw my work] and liked it. She asked me to do a panda on a t-shirt. I wanna see a panda in real life. Haven’t seen one yet. I want to. Try to.\u003c/p>\n\u003cp>\u003cstrong>Sally: \u003c/strong>Youth in the neighborhood are thought of in a lot of circumstances as punks. They’re thought of as creeps, thought of as losers. All these negative stereotypes are attributed to youth that are out on the street or in the community so I think that it’s really valuable to turn that on its head. These are not the losers. These are not the punks. These are not the creeps or the thugs. These are the leaders. These are the prophets.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/13148/greetings-from-alcatraz-ave-meet-youth-spirit-artworks","authors":["2421"],"categories":["pop_329"],"tags":["pop_777","pop_2791","pop_1639","pop_761"],"featImg":"pop_13164","label":"pop"},"pop_13032":{"type":"posts","id":"pop_13032","meta":{"index":"posts_1591205157","site":"pop","id":"13032","score":null,"sort":[1407962880000]},"guestAuthors":[],"slug":"welcome-to-alcatraz-ave-meet-veronica-ramirez-and-jonathan-youtt","title":"Greetings from Alcatraz Ave: Meet Veronica Ramirez and Jonathan Youtt","publishDate":1407962880,"format":"aside","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_13108\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg class=\"wp-image-13108 size-full\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-649ls.jpg\" alt=\"Photo: David Jerrett\" width=\"640\" height=\"376\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-649ls.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-649ls-400x235.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Veronica Ramirez and Jonathan Youtt\u003c/strong>\u003cbr>\n\u003ca href=\"https://www.facebook.com/oakleyville\">P.L.A.C.E. for Sustainable Living\u003c/a> (People Linking Art, Community and Ecology)\u003cbr>\n1121 64th Street\u003c/p>\n\u003cp>\u003cstrong>Years in the neighborhood:\u003c/strong> 3\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cstrong>How you ended up in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Veronica Ramirez:\u003c/strong> Jonathan and I were part of another organization traveling the nation, setting up eco-villages with local grassroots organizations. Then, in 2010, we were looking for a spot in Oakland. Jon and [I] were interested in rooting. I was kind of done with traveling and I was excited about landing somewhere and seeing who was on board with making some changes, if the neighborhood needed some changes.\u003c/p>\n\u003cp>\u003cstrong>Jonathan Youtt:\u003c/strong> Actual Café had opened a year earlier and was proving to us that there were people in the neighborhood that were hungry to gather and hungry to eat and hungry to meet. It comes down to personal relationships ultimately. Having a landlord relationship, especially having someone who’s not out for the money and specifically not out to destroy the character of the neighborhood. [Our] landlord had been here for 50 or 60 years. He could easily tear all of this down and build a five-story condominium like they did five blocks away and make bank -- make bank! -- but he specifically hates that. [He] was just loving and wanting the right thing for his property. And that’s rare.\u003c/p>\n\u003cp>\u003ciframe src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/163021653&color=ff5500&inverse=false&auto_play=false&show_user=true\" width=\"100%\" height=\"20\" frameborder=\"no\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cfigure id=\"attachment_13110\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003cimg class=\"wp-image-13110 size-medium\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-606-300x300.jpg\" alt=\"Alcatraz-606\" width=\"300\" height=\"300\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>About PLACE (the place) and place-making (the concept):\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Jonathan:\u003c/strong> [We] educate people about sustainable practices in urban environments. Specifically [how] to live off less in a city: grow your own food, collect your own water, use your water 2, 3 times. Now we’re in the craziest drought that California’s ever had and all of the workshops we’ve ever done in greywater and rainwater harvesting is all that more relevant.\u003c/p>\n\u003cp>We’re solution based. If there’s an issue, let’s figure out the best way to resolve it. And we think it’s through environmental action. And through place-making and helping neighbors figure out what resources are in the community. What resources and needs do we all have? How can we meet our needs?\u003c/p>\n\u003cp>Place-making is really just reinventing public places in between private spaces. It forces people to talk about what would you like to see in these open spaces, the commons. What some people [see] as the intersection all of a sudden becomes reinvented when you think about what if we were to put a bench here? Or a parklet? Or a planter? Or a fruit tree or some public art?\u003c/p>\n\u003cp>\u003cstrong>About arriving in the neighborhood:\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>\u003ciframe src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/163019279&color=ff5500&inverse=false&auto_play=false&show_user=true\" width=\"100%\" height=\"20\" frameborder=\"no\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Jonathan: \u003c/strong>I think it’s different from a regular neighbor moving in. Most neighbors, it’s like, “Oh, great, we got our house. We’re gonna be in our house. And we’re gonna just close the door at the end of the day.” Our purpose is community serving so we’ve come in specifically to reach out. We’ve gone door to door since we landed here.\u003c/p>\n\u003cp>\u003cstrong>Veronica: \u003c/strong>For two years, we were holding potlucks and meet-ups and brainstorms. We’d have elders come and young people. Didn’t do anything outside until we got information from the neighborhood about what they wanted.\u003c/p>\n\u003cp>\u003cstrong>Jonathan: \u003c/strong>A lot of the issues that we’re finding, especially in a transitioning neighborhood like this: there’s old-time residents and there’s new residents. And the new residents complain online about “This person is stalking the neighborhood” or “This burglary happened” and it’s real stuff, but are they going door to door and finding out who their neighbors are and demystifying who’s who in the neighborhood? Are they thinking about the judgment that they’re making? We’re trying to break through and get people talking and that’s what happened through these place-making potlucks.\u003c/p>\n\u003cp>\u003cstrong>Veronica: \u003c/strong>It’s building trust because people were afraid. So let’s give them a common place to meet. I think it’s a really good start to just begin to speak about what is in your neighborhood and how can relationships and trust be built.\u003c/p>\n\u003cp>\u003cstrong>How can we maintain the good while we keep changing?\u003c/strong>\u003c/p>\n\u003cp>\u003ciframe src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/163021020&color=ff5500&inverse=false&auto_play=false&show_user=true\" width=\"100%\" height=\"20\" frameborder=\"no\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Jonathan:\u003c/strong> Historically, this is where the Black Panthers got their start. They were around feeding and empowering their own neighborhood. The roots of that are here. [Big developers] don’t care that that community used to live there. There’s no interest in preserving the historical nature of the neighborhood. They’re seeing dollar signs only. We’re in completely different worlds. The developer world is working around one set of criteria and the community world is working around a different set of criteria.\u003c/p>\n\u003cp>I think the bottom line [is]: how can we come together with people that are present currently -- old time residents and newcomers -- [and] determine how we want our neighborhood to grow? If we can get a cross-section of where the neighborhood would like to go and where it wants to see itself, a vision, then [we can] make sure that developers are working within that vision versus us having to play catch up to their vision.\u003c/p>\n\u003cfigure id=\"attachment_13111\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003cimg class=\"wp-image-13111 size-medium\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-638-300x300.jpg\" alt=\"Photo: David Jerrett\" width=\"300\" height=\"300\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>About police presence:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Jonathan:\u003c/strong> When we first moved in, there were some bikes stolen. One of our stewards found two kids rolling with our bicycles so he cut them off with the car and said, “Yo, these are our bikes.” Initially they thought, “You guys gonna call the cops?” And we’re like, “No. We’re not gonna call the cops. This is not what we’re about. Do you like the cops?”\u003cbr>\n“No.”\u003cbr>\n“Well, we don’t like the cops either, but it seems like you like bikes.”\u003cbr>\n“Yes.”\u003cbr>\n“And it seems like you would like a bike so there’s this group right here in our place [called] Spokeland. They have an Earn-a-Bike program. If you’re interested, you come, you volunteer, you get certain hours, you get a bike part. You get more hours you get another bike part. By the end of the program, you’ve got a bike.”\u003c/p>\n\u003cp>One of those kids came back over and that for me is a testament. Wow, we didn’t go call the cops, which was their first instinct and a lot of people’s first instinct. All of a sudden, we had more street cred than other organizations because we weren’t playing that typical game. That was, I think, a sign of success.\u003c/p>\n\u003cp>\u003cstrong>About the future:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Jonathan:\u003c/strong> Having weathered 17 years over in the city and now having nothing to show for it, we learned that we need to secure property. We can’t do this again and not have a foothold in the neighborhood. We’re just going to get kicked out like every other artist enclave that has ever tried to develop anything.\u003c/p>\n\u003cp>Artists are the first to get evicted. They’re also the first to make old industrial neighborhoods more attractive because we do galleries and event spaces and make it more interesting. And then the cafes start opening. You look at any metropolitan area. Artists are always the front wedge of gentrification, mostly inadvertently, and then they get kicked out. They get priced out. Because they didn’t have enough resources to actually purchase or secure the property.\u003c/p>\n\u003cp>We’re really looking at ownership models, real estate investment trusts that are actually conscious and are building relationships with people from all walks of life to say, “Do you want to preserve the culture of this neighborhood? Cause, if so, let’s secure property to make sure that those cultural institutions have a home.” So that’s where a lot of our motivation is.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n","blocks":[],"excerpt":"Once called a \"corridor of violence,\" Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","status":"publish","parent":0,"modified":1407963070,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":33,"wordCount":1590},"headData":{"title":"Greetings from Alcatraz Ave: Meet Veronica Ramirez and Jonathan Youtt | KQED","description":"Once called a "corridor of violence," Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"13032 http://blogs.kqed.org/pop/?p=13032","disqusUrl":"https://ww2.kqed.org/pop/2014/08/13/welcome-to-alcatraz-ave-meet-veronica-ramirez-and-jonathan-youtt/","disqusTitle":"Greetings from Alcatraz Ave: Meet Veronica Ramirez and Jonathan Youtt","path":"/pop/13032/welcome-to-alcatraz-ave-meet-veronica-ramirez-and-jonathan-youtt","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_13108\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg class=\"wp-image-13108 size-full\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-649ls.jpg\" alt=\"Photo: David Jerrett\" width=\"640\" height=\"376\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-649ls.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/08/Alcatraz-649ls-400x235.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Veronica Ramirez and Jonathan Youtt\u003c/strong>\u003cbr>\n\u003ca href=\"https://www.facebook.com/oakleyville\">P.L.A.C.E. for Sustainable Living\u003c/a> (People Linking Art, Community and Ecology)\u003cbr>\n1121 64th Street\u003c/p>\n\u003cp>\u003cstrong>Years in the neighborhood:\u003c/strong> 3\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>How you ended up in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Veronica Ramirez:\u003c/strong> Jonathan and I were part of another organization traveling the nation, setting up eco-villages with local grassroots organizations. Then, in 2010, we were looking for a spot in Oakland. Jon and [I] were interested in rooting. I was kind of done with traveling and I was excited about landing somewhere and seeing who was on board with making some changes, if the neighborhood needed some changes.\u003c/p>\n\u003cp>\u003cstrong>Jonathan Youtt:\u003c/strong> Actual Café had opened a year earlier and was proving to us that there were people in the neighborhood that were hungry to gather and hungry to eat and hungry to meet. It comes down to personal relationships ultimately. Having a landlord relationship, especially having someone who’s not out for the money and specifically not out to destroy the character of the neighborhood. [Our] landlord had been here for 50 or 60 years. He could easily tear all of this down and build a five-story condominium like they did five blocks away and make bank -- make bank! -- but he specifically hates that. [He] was just loving and wanting the right thing for his property. And that’s rare.\u003c/p>\n\u003cp>\u003ciframe src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/163021653&color=ff5500&inverse=false&auto_play=false&show_user=true\" width=\"100%\" height=\"20\" frameborder=\"no\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cfigure id=\"attachment_13110\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003cimg class=\"wp-image-13110 size-medium\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-606-300x300.jpg\" alt=\"Alcatraz-606\" width=\"300\" height=\"300\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>About PLACE (the place) and place-making (the concept):\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Jonathan:\u003c/strong> [We] educate people about sustainable practices in urban environments. Specifically [how] to live off less in a city: grow your own food, collect your own water, use your water 2, 3 times. Now we’re in the craziest drought that California’s ever had and all of the workshops we’ve ever done in greywater and rainwater harvesting is all that more relevant.\u003c/p>\n\u003cp>We’re solution based. If there’s an issue, let’s figure out the best way to resolve it. And we think it’s through environmental action. And through place-making and helping neighbors figure out what resources are in the community. What resources and needs do we all have? How can we meet our needs?\u003c/p>\n\u003cp>Place-making is really just reinventing public places in between private spaces. It forces people to talk about what would you like to see in these open spaces, the commons. What some people [see] as the intersection all of a sudden becomes reinvented when you think about what if we were to put a bench here? Or a parklet? Or a planter? Or a fruit tree or some public art?\u003c/p>\n\u003cp>\u003cstrong>About arriving in the neighborhood:\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>\u003ciframe src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/163019279&color=ff5500&inverse=false&auto_play=false&show_user=true\" width=\"100%\" height=\"20\" frameborder=\"no\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Jonathan: \u003c/strong>I think it’s different from a regular neighbor moving in. Most neighbors, it’s like, “Oh, great, we got our house. We’re gonna be in our house. And we’re gonna just close the door at the end of the day.” Our purpose is community serving so we’ve come in specifically to reach out. We’ve gone door to door since we landed here.\u003c/p>\n\u003cp>\u003cstrong>Veronica: \u003c/strong>For two years, we were holding potlucks and meet-ups and brainstorms. We’d have elders come and young people. Didn’t do anything outside until we got information from the neighborhood about what they wanted.\u003c/p>\n\u003cp>\u003cstrong>Jonathan: \u003c/strong>A lot of the issues that we’re finding, especially in a transitioning neighborhood like this: there’s old-time residents and there’s new residents. And the new residents complain online about “This person is stalking the neighborhood” or “This burglary happened” and it’s real stuff, but are they going door to door and finding out who their neighbors are and demystifying who’s who in the neighborhood? Are they thinking about the judgment that they’re making? We’re trying to break through and get people talking and that’s what happened through these place-making potlucks.\u003c/p>\n\u003cp>\u003cstrong>Veronica: \u003c/strong>It’s building trust because people were afraid. So let’s give them a common place to meet. I think it’s a really good start to just begin to speak about what is in your neighborhood and how can relationships and trust be built.\u003c/p>\n\u003cp>\u003cstrong>How can we maintain the good while we keep changing?\u003c/strong>\u003c/p>\n\u003cp>\u003ciframe src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/163021020&color=ff5500&inverse=false&auto_play=false&show_user=true\" width=\"100%\" height=\"20\" frameborder=\"no\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Jonathan:\u003c/strong> Historically, this is where the Black Panthers got their start. They were around feeding and empowering their own neighborhood. The roots of that are here. [Big developers] don’t care that that community used to live there. There’s no interest in preserving the historical nature of the neighborhood. They’re seeing dollar signs only. We’re in completely different worlds. The developer world is working around one set of criteria and the community world is working around a different set of criteria.\u003c/p>\n\u003cp>I think the bottom line [is]: how can we come together with people that are present currently -- old time residents and newcomers -- [and] determine how we want our neighborhood to grow? If we can get a cross-section of where the neighborhood would like to go and where it wants to see itself, a vision, then [we can] make sure that developers are working within that vision versus us having to play catch up to their vision.\u003c/p>\n\u003cfigure id=\"attachment_13111\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003cimg class=\"wp-image-13111 size-medium\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/08/Alcatraz-638-300x300.jpg\" alt=\"Photo: David Jerrett\" width=\"300\" height=\"300\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>About police presence:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Jonathan:\u003c/strong> When we first moved in, there were some bikes stolen. One of our stewards found two kids rolling with our bicycles so he cut them off with the car and said, “Yo, these are our bikes.” Initially they thought, “You guys gonna call the cops?” And we’re like, “No. We’re not gonna call the cops. This is not what we’re about. Do you like the cops?”\u003cbr>\n“No.”\u003cbr>\n“Well, we don’t like the cops either, but it seems like you like bikes.”\u003cbr>\n“Yes.”\u003cbr>\n“And it seems like you would like a bike so there’s this group right here in our place [called] Spokeland. They have an Earn-a-Bike program. If you’re interested, you come, you volunteer, you get certain hours, you get a bike part. You get more hours you get another bike part. By the end of the program, you’ve got a bike.”\u003c/p>\n\u003cp>One of those kids came back over and that for me is a testament. Wow, we didn’t go call the cops, which was their first instinct and a lot of people’s first instinct. All of a sudden, we had more street cred than other organizations because we weren’t playing that typical game. That was, I think, a sign of success.\u003c/p>\n\u003cp>\u003cstrong>About the future:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Jonathan:\u003c/strong> Having weathered 17 years over in the city and now having nothing to show for it, we learned that we need to secure property. We can’t do this again and not have a foothold in the neighborhood. We’re just going to get kicked out like every other artist enclave that has ever tried to develop anything.\u003c/p>\n\u003cp>Artists are the first to get evicted. They’re also the first to make old industrial neighborhoods more attractive because we do galleries and event spaces and make it more interesting. And then the cafes start opening. You look at any metropolitan area. Artists are always the front wedge of gentrification, mostly inadvertently, and then they get kicked out. They get priced out. Because they didn’t have enough resources to actually purchase or secure the property.\u003c/p>\n\u003cp>We’re really looking at ownership models, real estate investment trusts that are actually conscious and are building relationships with people from all walks of life to say, “Do you want to preserve the culture of this neighborhood? Cause, if so, let’s secure property to make sure that those cultural institutions have a home.” So that’s where a lot of our motivation is.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/13032/welcome-to-alcatraz-ave-meet-veronica-ramirez-and-jonathan-youtt","authors":["2421"],"categories":["pop_329"],"tags":["pop_777","pop_2791","pop_1639","pop_761"],"featImg":"pop_13109","label":"pop"},"pop_13002":{"type":"posts","id":"pop_13002","meta":{"index":"posts_1591205157","site":"pop","id":"13002","score":null,"sort":[1406573475000]},"guestAuthors":[],"slug":"greetings-from-alcatraz-ave-meet-margaret-norman-and-geoff-holton","title":"Greetings from Alcatraz Ave: Meet Margaret Norman and Geoff Holton","publishDate":1406573475,"format":"aside","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_13007\" class=\"wp-caption alignright\" style=\"max-width: 360px\">\u003cimg class=\"size-thumbnail wp-image-13007\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/07/Alcatraz-087-360x360.jpg\" alt=\"Photo: David Jerrett\" width=\"360\" height=\"360\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Margaret Norman and Geoff Holton\u003c/strong>\u003cbr>\nArtist, \u003ca href=\"ghadesign.net\">Architect\u003c/a>, Building Owners and Landlords\u003cbr>\n1743 Alcatraz\u003c/p>\n\u003cp>\u003cstrong>Years in the neighborhood:\u003c/strong> 4\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cstrong>How they ended up in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Margaret Norman:\u003c/strong> Geoff is an architect so the idea was to find a building where I could have a studio and he could have an office. This had been on the market for a long time. Geoff got really excited about the location. The whole building was Bay Records, a recording studio. Everybody said it was known for having great sound.\u003c/p>\n\u003cp>\u003cb>Geoff Holton: \u003c/b>It has a very interesting history. All of these artists had been in [it] over the years. It was kind of a place for local bluegrass and roots music, gospel and stuff like that. Because it has this big room, they could get big things like gospel choirs in here. There aren’t really many places like that so we were really happy to be able to keep it [as a music studio] in some form.\u003c/p>\n\u003cp>\u003cstrong>About finding tenants:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Margaret: \u003c/strong>Geoff really wanted, from the start, a café in the front. And I kept saying, “Don’t get attached! It’s not a great place for a café. There isn’t going to be enough foot traffic. Let’s take what we can get.\" Maybe four to five months before we were ready to occupy, Geoff had gone in where \u003ca href=\"http://blogs.kqed.org/pop/2014/06/30/greetings-from-alcatraz-ave-meet-payam-imani-and-chris-meyers-of-alchemy-collective-cafe/\">Alchemy\u003c/a> used to be and talked to them. They were in such a tiny space. They were interested. So we just cultivated that.\u003c/p>\n\u003cp>I went to Alchemy because I hadn’t checked them out yet. The person in front of me said, “Oh, I’ll get her a cup of coffee.” I said “Oh, that’s so nice.” The guy behind the counter said, “Yeah, he’s famous.” So ensued this little conversation about how he was a musician. When things were falling apart with this musician that we had thought we were going to sign a lease with, I thought, well let’s go see if, through Alchemy, we can contact those musicians. Maybe they know someone who would want the space. And we did. And Tommy said, “I think we’re interested.” He was the guy who bought me the cup of coffee. He’s one of the three people of Beats Antique. We felt like having this guy, who was originally going to take the music studio, was very reassuring.\u003c/p>\n\u003cfigure id=\"attachment_13008\" class=\"wp-caption alignleft\" style=\"max-width: 360px\">\u003cimg class=\"wp-image-13008 size-thumbnail\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/07/Alcatraz-097-360x360.jpg\" alt=\"Photo: David Jerrett\" width=\"360\" height=\"360\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>About arriving in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Geoff: \u003c/strong>I kinda came in here all idealistic thinking that this was all going to be really positive change and I wanted to handle it in a sensitive way. There’s this thing called Park(ing) Day. It’s in September and it’s this world event where activists around pedestrian safety and that sort of thing do these temporary interventions in a parking space. It started as this sort of performance artist\u003cbr>\nthing in San Francisco by this outfit called Rebar, but now they’ve turned it into this open source thing where they encourage people to do it. So I did one.\u003c/p>\n\u003cp>I am sensitive to this feeling that we’re new people. We’re the interlopers. Gentrifiers.\u003c/p>\n\u003cp>\u003cstrong>Margaret: \u003c/strong>[Although], we didn’t displace anyone. This was a business that was dark and not really providing anything to the street.\u003c/p>\n\u003cp>\u003cstrong>Geoff: \u003c/strong>I went around and I talked with a lot of the merchants around here and it was a lot of support, but there were a couple of businesses who weren’t so thrilled about it. They’re basically focused on parking. They’ve got elderly clientele who drive and their businesses are already struggling and, to them, every loss of a parking space they perceived as loss to the business because they don’t really see the new people coming to the neighborhood as their clientele.\u003c/p>\n\u003cp>I did not want to be all aggressive about it so I really backed down and then that was when I approached Sally [at Youth Spirit Artworks]. I wanted to try to figure out a way that the focus could be off the idea of losing a parking space and onto the idea of how we as a neighborhood think about gentrification in a way that could bring all the businesses up, bring everybody along, not have some people feel left out.\u003c/p>\n\u003cp>So it’s just sort of this idealistic notion. We haven’t concretized it yet, but [there’s an] ambitious grant that Sally went after that [would involve] a Tuesday art walk that would tie into the farmer’s market. Her organization wanted to do workshops with the local merchants and help them figure out ways to tap into all these new people that are coming in. Is there a way that they could do something to engage?\u003c/p>\n\u003cp>\u003cstrong> About the future:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Geoff: \u003c/strong>One of our side projects is to get in touch with [the man] we bought the building from who ran the [recording studio] and do a little hallway gallery -- pictures and a little bit about the history [of the building]. [And eventually we’ll install the green roof.]\u003c/p>\n\u003cp>The city got a grant to convert one of the two problematic liquor stores in the neighborhood, get them to do that whole transition to good fresh food.\u003c/p>\n\u003cp>\u003cstrong>Margaret:\u003c/strong> That means the city actually provides the funds or even provides the equipment to put in a proper food storage cooler and the construction they need to actually store produce and dairy.\u003c/p>\n\u003cp>\u003cstrong>Geoff: \u003c/strong>And they get a consultant who helps them redesign their store. It’s all this full package deal. It’s kinda neat. They really provide the support to the business owner to make that transition.\u003c/p>\n\u003cp>\u003cstrong>Margaret:\u003c/strong> And I really hope that Alchemy continues to thrive. They bring a lot of interesting things. They’ve hosted lawyers giving free legal advice to sustainable businesses. So there’s activity sometimes in the evening. [Beats Antique] talked about doing a movie night. I guess I hope that the residential character doesn’t change a whole lot.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n","blocks":[],"excerpt":"Once called a \"corridor of violence,\" Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","status":"publish","parent":0,"modified":1406573657,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":27,"wordCount":1314},"headData":{"title":"Greetings from Alcatraz Ave: Meet Margaret Norman and Geoff Holton | KQED","description":"Once called a "corridor of violence," Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"13002 http://blogs.kqed.org/pop/?p=13002","disqusUrl":"https://ww2.kqed.org/pop/2014/07/28/greetings-from-alcatraz-ave-meet-margaret-norman-and-geoff-holton/","disqusTitle":"Greetings from Alcatraz Ave: Meet Margaret Norman and Geoff Holton","path":"/pop/13002/greetings-from-alcatraz-ave-meet-margaret-norman-and-geoff-holton","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_13007\" class=\"wp-caption alignright\" style=\"max-width: 360px\">\u003cimg class=\"size-thumbnail wp-image-13007\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/07/Alcatraz-087-360x360.jpg\" alt=\"Photo: David Jerrett\" width=\"360\" height=\"360\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Margaret Norman and Geoff Holton\u003c/strong>\u003cbr>\nArtist, \u003ca href=\"ghadesign.net\">Architect\u003c/a>, Building Owners and Landlords\u003cbr>\n1743 Alcatraz\u003c/p>\n\u003cp>\u003cstrong>Years in the neighborhood:\u003c/strong> 4\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>How they ended up in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Margaret Norman:\u003c/strong> Geoff is an architect so the idea was to find a building where I could have a studio and he could have an office. This had been on the market for a long time. Geoff got really excited about the location. The whole building was Bay Records, a recording studio. Everybody said it was known for having great sound.\u003c/p>\n\u003cp>\u003cb>Geoff Holton: \u003c/b>It has a very interesting history. All of these artists had been in [it] over the years. It was kind of a place for local bluegrass and roots music, gospel and stuff like that. Because it has this big room, they could get big things like gospel choirs in here. There aren’t really many places like that so we were really happy to be able to keep it [as a music studio] in some form.\u003c/p>\n\u003cp>\u003cstrong>About finding tenants:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Margaret: \u003c/strong>Geoff really wanted, from the start, a café in the front. And I kept saying, “Don’t get attached! It’s not a great place for a café. There isn’t going to be enough foot traffic. Let’s take what we can get.\" Maybe four to five months before we were ready to occupy, Geoff had gone in where \u003ca href=\"http://blogs.kqed.org/pop/2014/06/30/greetings-from-alcatraz-ave-meet-payam-imani-and-chris-meyers-of-alchemy-collective-cafe/\">Alchemy\u003c/a> used to be and talked to them. They were in such a tiny space. They were interested. So we just cultivated that.\u003c/p>\n\u003cp>I went to Alchemy because I hadn’t checked them out yet. The person in front of me said, “Oh, I’ll get her a cup of coffee.” I said “Oh, that’s so nice.” The guy behind the counter said, “Yeah, he’s famous.” So ensued this little conversation about how he was a musician. When things were falling apart with this musician that we had thought we were going to sign a lease with, I thought, well let’s go see if, through Alchemy, we can contact those musicians. Maybe they know someone who would want the space. And we did. And Tommy said, “I think we’re interested.” He was the guy who bought me the cup of coffee. He’s one of the three people of Beats Antique. We felt like having this guy, who was originally going to take the music studio, was very reassuring.\u003c/p>\n\u003cfigure id=\"attachment_13008\" class=\"wp-caption alignleft\" style=\"max-width: 360px\">\u003cimg class=\"wp-image-13008 size-thumbnail\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/07/Alcatraz-097-360x360.jpg\" alt=\"Photo: David Jerrett\" width=\"360\" height=\"360\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>About arriving in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Geoff: \u003c/strong>I kinda came in here all idealistic thinking that this was all going to be really positive change and I wanted to handle it in a sensitive way. There’s this thing called Park(ing) Day. It’s in September and it’s this world event where activists around pedestrian safety and that sort of thing do these temporary interventions in a parking space. It started as this sort of performance artist\u003cbr>\nthing in San Francisco by this outfit called Rebar, but now they’ve turned it into this open source thing where they encourage people to do it. So I did one.\u003c/p>\n\u003cp>I am sensitive to this feeling that we’re new people. We’re the interlopers. Gentrifiers.\u003c/p>\n\u003cp>\u003cstrong>Margaret: \u003c/strong>[Although], we didn’t displace anyone. This was a business that was dark and not really providing anything to the street.\u003c/p>\n\u003cp>\u003cstrong>Geoff: \u003c/strong>I went around and I talked with a lot of the merchants around here and it was a lot of support, but there were a couple of businesses who weren’t so thrilled about it. They’re basically focused on parking. They’ve got elderly clientele who drive and their businesses are already struggling and, to them, every loss of a parking space they perceived as loss to the business because they don’t really see the new people coming to the neighborhood as their clientele.\u003c/p>\n\u003cp>I did not want to be all aggressive about it so I really backed down and then that was when I approached Sally [at Youth Spirit Artworks]. I wanted to try to figure out a way that the focus could be off the idea of losing a parking space and onto the idea of how we as a neighborhood think about gentrification in a way that could bring all the businesses up, bring everybody along, not have some people feel left out.\u003c/p>\n\u003cp>So it’s just sort of this idealistic notion. We haven’t concretized it yet, but [there’s an] ambitious grant that Sally went after that [would involve] a Tuesday art walk that would tie into the farmer’s market. Her organization wanted to do workshops with the local merchants and help them figure out ways to tap into all these new people that are coming in. Is there a way that they could do something to engage?\u003c/p>\n\u003cp>\u003cstrong> About the future:\u003c/strong>\u003c/p>\n\u003cp>\u003cstrong>Geoff: \u003c/strong>One of our side projects is to get in touch with [the man] we bought the building from who ran the [recording studio] and do a little hallway gallery -- pictures and a little bit about the history [of the building]. [And eventually we’ll install the green roof.]\u003c/p>\n\u003cp>The city got a grant to convert one of the two problematic liquor stores in the neighborhood, get them to do that whole transition to good fresh food.\u003c/p>\n\u003cp>\u003cstrong>Margaret:\u003c/strong> That means the city actually provides the funds or even provides the equipment to put in a proper food storage cooler and the construction they need to actually store produce and dairy.\u003c/p>\n\u003cp>\u003cstrong>Geoff: \u003c/strong>And they get a consultant who helps them redesign their store. It’s all this full package deal. It’s kinda neat. They really provide the support to the business owner to make that transition.\u003c/p>\n\u003cp>\u003cstrong>Margaret:\u003c/strong> And I really hope that Alchemy continues to thrive. They bring a lot of interesting things. They’ve hosted lawyers giving free legal advice to sustainable businesses. So there’s activity sometimes in the evening. [Beats Antique] talked about doing a movie night. I guess I hope that the residential character doesn’t change a whole lot.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/13002/greetings-from-alcatraz-ave-meet-margaret-norman-and-geoff-holton","authors":["2421"],"categories":["pop_329"],"tags":["pop_777","pop_2791","pop_1639","pop_761"],"featImg":"pop_13011","label":"pop"},"pop_12951":{"type":"posts","id":"pop_12951","meta":{"index":"posts_1591205157","site":"pop","id":"12951","score":null,"sort":[1405967359000]},"guestAuthors":[],"slug":"greetings-from-alcatraz-ave-meet-juan-hall","title":"Greetings from Alcatraz Ave: Meet Juan Hall","publishDate":1405967359,"format":"aside","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_12953\" class=\"wp-caption alignright\" style=\"max-width: 450px\">\u003cimg class=\"wp-image-12953\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/07/Alcatraz-672_360h.jpg\" alt=\"Photo: David Jerrett\" width=\"450\" height=\"265\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/07/Alcatraz-672_360h.jpg 612w, https://ww2.kqed.org/app/uploads/sites/12/2014/07/Alcatraz-672_360h-400x235.jpg 400w\" sizes=\"(max-width: 450px) 100vw, 450px\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Juan Hall\u003c/strong>\u003cbr>\nHome Owner, Contractor, Entrepreneur, \u003ca href=\"https://www.facebook.com/Kahve813\">Coffee Roaster\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Years in the neighborhood:\u003c/strong>\u003cbr>\nAbout 20\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cstrong>How he ended up in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>My mom had an entrepreneurial streak. Even though she retired as a social worker, one of the things she always wanted to do was buy property. One of the houses we first bought as a family was this particular house. Before then, we grew up in Berkeley, since I was five years old, so I’ve been here for a while.\u003c/p>\n\u003cp>\u003cstrong>About the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>Berkeley itself is a city of duality. It’s always been, even from its conception. It was formed based on two different cities. There’s always been a sense of Berkeley as a really liberal city, but at the same time it’s also a very conservative city. There’s that duality.\u003c/p>\n\u003cp>The demographics are changing. The people that are buying in the neighborhood are not entry level and mid-level working class people. This house is probably worth $600k. I would be pressed to pay $600k for a house this size. The older group of working class people are no longer able to afford the properties that are here. With the jobs that are being presented [around the Bay Area], incomes are really high. So affordability may not be that big of a deal for an increasing group of people in this particular area.\u003c/p>\n\u003cp>The neighborhood is changing. Whether or not it’s a good thing or a bad thing, it’s both. I’m glad to see a neighborhood that’s more vibrant. I’m glad to see a neighborhood that’s a little more sustainable. I’m sad to see the history of the neighborhood change.\u003c/p>\n\u003cp>\u003ciframe src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/159669376&color=ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>About the nature of change:\u003c/strong>\u003c/p>\n\u003cp>In this day and age, you really have to be aware of change, how to change and be flexible, how to redefine yourself every three to four years. That’s one of the reasons I got out of tech. Because I was like, “Oh man, this is crazy. I mean, I’m learning new languages every six months. This is crazy, crazy, crazy.” So basically that whole concept is applying to everybody. Sometimes, if you don’t change, your ability to generate revenue to maintain your standard of life becomes very difficult.\u003c/p>\n\u003cp>No neighborhood stays the same; everything is constantly in a state of change. It’s kind of hard to define a good change or a bad change. It just really depends on what part of the change you’re on. Sometimes you wish for change and it never happens! But such is life. You know, you keep living.\u003c/p>\n\u003cp>\u003cstrong>About education:\u003c/strong>\u003c/p>\n\u003cp>Jerry Brown did a really, really good job of revitalizing downtown Oakland, but what he didn’t do was worry about the jobs that could support that. He focused on blight and activity and violence. The next group really are focused a little bit more on jobs, which is important, but it’s a double-edged sword. If you are bringing in new people to satisfy the needs of the employers, then you’re gonna have a gentrification issue, whereas if you prepare the existing population for those opportunities, then it’s more of a balance in terms of maintaining the neighborhood.\u003c/p>\n\u003cp>Satisfying that part is not a quick fix. It’s not one of those flashy media lines that you hear about. It’s a very difficult job. The school systems in Oakland are very poor. To a certain degree it becomes a societal issue or a municipal issue to bring the pool of people up to par in terms of education so they’re ready for the new opportunities that are inevitable to come. There are always opportunities, but you’ve gotta be ready to act on them.\u003c/p>\n\u003cp>\u003cstrong>How can we maintain the good while we keep changing?\u003c/strong>\u003c/p>\n\u003cp>I think one of the biggest problems with change: people don’t really respect history. You’ve gotta value history to really be effective in the future. You’ve gotta take a look at what happened, and you’ve gotta make a cognitive decision that you’re going to do whatever it is that you can to make it better. If you understand that people have a history and that history is important to them, then you can be a little more compassionate about their story, where they came from, where they’re going.\u003c/p>\n\u003cp>“Such-and-such-down-the-street’s grandson can’t get a job. But I do know that there’s a tech company that has an internship and has a training program or something. Let’s connect these people. Let’s see what can happen.” Just in making that effort -- to link the old and new -- it makes it better. And it shows a human compassion for another person’s state of being. To me, that’s about all you can do. And everybody can do that. Anybody.\u003c/p>\n\u003cp>\u003cstrong>About coffee:\u003c/strong>\u003c/p>\n\u003cp>\u003ciframe width=\"100%\" height=\"20\" scrolling=\"no\" frameborder=\"no\" src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/159670260&color=ff5500&inverse=false&auto_play=false\">\u003c/iframe>\u003c/p>\n\u003cp>Recently I got exposed to roasting coffee. My first exposure: I’m on the internet looking around and it’s like, you can make coffee with a popcorn popper. And I’m like, “Oh…an air popper. I got one of those.” So I looked around and I found out there’s a place called Sweet Marie’s, which is where most of the home roasters buy coffee. They’re right in West Oakland. I spent 20 bucks and they gave me like [several] pounds of different kinds of coffee. And I popped it. In the popcorn popper. And it was really good!\u003c/p>\n\u003cp>I’ve been progressing ever since. It’s very much an artistic endeavor in that you’re trying to bring something out of a raw material and have it express something that you are trying to say. You’re trying to bring out all of what you see as its best characteristics or manipulate it in such a way that you can make it express a certain thing on your palate.\u003c/p>\n\u003cp>It’s rewarding that people like it, number one. And exposing [my kids] to a process of taking a raw material, adding value to it, and then seeing people appreciate that value. being able to reap a small reward for it, that’s a lesson that I think is really valuable.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n","blocks":[],"excerpt":"Once called a \"corridor of violence,\" Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","status":"publish","parent":0,"modified":1405967923,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":29,"wordCount":1330},"headData":{"title":"Greetings from Alcatraz Ave: Meet Juan Hall | KQED","description":"Once called a "corridor of violence," Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"12951 http://blogs.kqed.org/pop/?p=12951","disqusUrl":"https://ww2.kqed.org/pop/2014/07/21/greetings-from-alcatraz-ave-meet-juan-hall/","disqusTitle":"Greetings from Alcatraz Ave: Meet Juan Hall","path":"/pop/12951/greetings-from-alcatraz-ave-meet-juan-hall","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_12953\" class=\"wp-caption alignright\" style=\"max-width: 450px\">\u003cimg class=\"wp-image-12953\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/07/Alcatraz-672_360h.jpg\" alt=\"Photo: David Jerrett\" width=\"450\" height=\"265\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/07/Alcatraz-672_360h.jpg 612w, https://ww2.kqed.org/app/uploads/sites/12/2014/07/Alcatraz-672_360h-400x235.jpg 400w\" sizes=\"(max-width: 450px) 100vw, 450px\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Juan Hall\u003c/strong>\u003cbr>\nHome Owner, Contractor, Entrepreneur, \u003ca href=\"https://www.facebook.com/Kahve813\">Coffee Roaster\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Years in the neighborhood:\u003c/strong>\u003cbr>\nAbout 20\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>How he ended up in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>My mom had an entrepreneurial streak. Even though she retired as a social worker, one of the things she always wanted to do was buy property. One of the houses we first bought as a family was this particular house. Before then, we grew up in Berkeley, since I was five years old, so I’ve been here for a while.\u003c/p>\n\u003cp>\u003cstrong>About the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>Berkeley itself is a city of duality. It’s always been, even from its conception. It was formed based on two different cities. There’s always been a sense of Berkeley as a really liberal city, but at the same time it’s also a very conservative city. There’s that duality.\u003c/p>\n\u003cp>The demographics are changing. The people that are buying in the neighborhood are not entry level and mid-level working class people. This house is probably worth $600k. I would be pressed to pay $600k for a house this size. The older group of working class people are no longer able to afford the properties that are here. With the jobs that are being presented [around the Bay Area], incomes are really high. So affordability may not be that big of a deal for an increasing group of people in this particular area.\u003c/p>\n\u003cp>The neighborhood is changing. Whether or not it’s a good thing or a bad thing, it’s both. I’m glad to see a neighborhood that’s more vibrant. I’m glad to see a neighborhood that’s a little more sustainable. I’m sad to see the history of the neighborhood change.\u003c/p>\n\u003cp>\u003ciframe src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/159669376&color=ff5500&auto_play=false&hide_related=true&show_comments=false&show_user=true&show_reposts=false\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>About the nature of change:\u003c/strong>\u003c/p>\n\u003cp>In this day and age, you really have to be aware of change, how to change and be flexible, how to redefine yourself every three to four years. That’s one of the reasons I got out of tech. Because I was like, “Oh man, this is crazy. I mean, I’m learning new languages every six months. This is crazy, crazy, crazy.” So basically that whole concept is applying to everybody. Sometimes, if you don’t change, your ability to generate revenue to maintain your standard of life becomes very difficult.\u003c/p>\n\u003cp>No neighborhood stays the same; everything is constantly in a state of change. It’s kind of hard to define a good change or a bad change. It just really depends on what part of the change you’re on. Sometimes you wish for change and it never happens! But such is life. You know, you keep living.\u003c/p>\n\u003cp>\u003cstrong>About education:\u003c/strong>\u003c/p>\n\u003cp>Jerry Brown did a really, really good job of revitalizing downtown Oakland, but what he didn’t do was worry about the jobs that could support that. He focused on blight and activity and violence. The next group really are focused a little bit more on jobs, which is important, but it’s a double-edged sword. If you are bringing in new people to satisfy the needs of the employers, then you’re gonna have a gentrification issue, whereas if you prepare the existing population for those opportunities, then it’s more of a balance in terms of maintaining the neighborhood.\u003c/p>\n\u003cp>Satisfying that part is not a quick fix. It’s not one of those flashy media lines that you hear about. It’s a very difficult job. The school systems in Oakland are very poor. To a certain degree it becomes a societal issue or a municipal issue to bring the pool of people up to par in terms of education so they’re ready for the new opportunities that are inevitable to come. There are always opportunities, but you’ve gotta be ready to act on them.\u003c/p>\n\u003cp>\u003cstrong>How can we maintain the good while we keep changing?\u003c/strong>\u003c/p>\n\u003cp>I think one of the biggest problems with change: people don’t really respect history. You’ve gotta value history to really be effective in the future. You’ve gotta take a look at what happened, and you’ve gotta make a cognitive decision that you’re going to do whatever it is that you can to make it better. If you understand that people have a history and that history is important to them, then you can be a little more compassionate about their story, where they came from, where they’re going.\u003c/p>\n\u003cp>“Such-and-such-down-the-street’s grandson can’t get a job. But I do know that there’s a tech company that has an internship and has a training program or something. Let’s connect these people. Let’s see what can happen.” Just in making that effort -- to link the old and new -- it makes it better. And it shows a human compassion for another person’s state of being. To me, that’s about all you can do. And everybody can do that. Anybody.\u003c/p>\n\u003cp>\u003cstrong>About coffee:\u003c/strong>\u003c/p>\n\u003cp>\u003ciframe width=\"100%\" height=\"20\" scrolling=\"no\" frameborder=\"no\" src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/159670260&color=ff5500&inverse=false&auto_play=false\">\u003c/iframe>\u003c/p>\n\u003cp>Recently I got exposed to roasting coffee. My first exposure: I’m on the internet looking around and it’s like, you can make coffee with a popcorn popper. And I’m like, “Oh…an air popper. I got one of those.” So I looked around and I found out there’s a place called Sweet Marie’s, which is where most of the home roasters buy coffee. They’re right in West Oakland. I spent 20 bucks and they gave me like [several] pounds of different kinds of coffee. And I popped it. In the popcorn popper. And it was really good!\u003c/p>\n\u003cp>I’ve been progressing ever since. It’s very much an artistic endeavor in that you’re trying to bring something out of a raw material and have it express something that you are trying to say. You’re trying to bring out all of what you see as its best characteristics or manipulate it in such a way that you can make it express a certain thing on your palate.\u003c/p>\n\u003cp>It’s rewarding that people like it, number one. And exposing [my kids] to a process of taking a raw material, adding value to it, and then seeing people appreciate that value. being able to reap a small reward for it, that’s a lesson that I think is really valuable.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/12951/greetings-from-alcatraz-ave-meet-juan-hall","authors":["2421"],"categories":["pop_329"],"tags":["pop_777","pop_2791","pop_1639","pop_761"],"featImg":"pop_12955","label":"pop"},"pop_12892":{"type":"posts","id":"pop_12892","meta":{"index":"posts_1591205157","site":"pop","id":"12892","score":null,"sort":[1405373660000]},"guestAuthors":[],"slug":"greetings-from-alcatraz-ave-meet-father-aidan-mcaleenan","title":"Greetings from Alcatraz Ave: Meet Father Aidan McAleenan","publishDate":1405373660,"format":"aside","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_12896\" class=\"wp-caption alignleft\" style=\"max-width: 360px\">\u003cimg class=\"wp-image-12896 size-thumbnail\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/07/Alcatraz-290-1-360x360.jpg\" alt=\"Alcatraz father aidan\" width=\"360\" height=\"360\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Father Aidan McAleenan\u003c/strong>\u003cbr>\nPriest, \u003ca href=\"http://www.stcolumba-oak.com/\">St. Columba Catholic Church\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Years in the Neighborhood:\u003c/strong>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>St. Columba: 116\u003cbr>\nFather Aidan: 5\u003c/p>\n\u003cp>\u003cstrong>Before coming to St. Columba:\u003c/strong>\u003c/p>\n\u003cp>I was [in San Francisco] from ’86, and I was an illegal alien for my first five years. I worked for Catholic Charities in the city, but I didn’t have papers. It was a lot easier before 9/11; now it’s really hard. I worked in the Tenderloin for 15 years in homeless housing. I opened the first AIDS hospice with Catholic Charities in 1988, when nobody was doing that work, when everybody was dying.\u003c/p>\n\u003cp>\u003cstrong>About the church:\u003c/strong>\u003c/p>\n\u003cp>St. Columba in the world of churches has a huge reputation in terms of social justice. If you’re homeless on San Pablo, you don’t care what theology anybody is. Or what version of God. You just want help. People come Tuesdays/Thursday and they get fed and helped. We helped people get set up for the health care act.\u003c/p>\n\u003cp>\u003cstrong>About how the neighborhood is changing:\u003c/strong>\u003c/p>\n\u003cp>It’s a little weird here because we are literally surrounded by Berkeley, one block that way is Emeryville. Then, you have of course the condos. All these condos around here have really made a huge difference. So while it is a unique community, it’s changing and it could lose some of its appeal and who it is.\u003c/p>\n\u003cp>I’ve seen the change quite dramatically. A lot of this building work [across the street] is new. The guy who owns [our] block, he says, “Father, we’re gonna stop this, aren’t we?” And I says, “No, we’re not.” He says, “Father, they’re gonna sell liquor.” I says, “It’s wine and beer and I’m Irish. What do you want? I want to be able to go out. I live here alone.” So they’ve ended up opening. And they’ve flourished. And it’s really wonderful.\u003c/p>\n\u003caside class=\"pullquote alignleft\">“If you’re homeless on San Pablo, you don’t care what theology anybody is. Or what version of God. You just want help.”\u003c/aside>\n\u003cp>\u003cstrong>About how the church has transformed:\u003c/strong>\u003c/p>\n\u003cp>We did the remodel of the church in eight months ourselves and we ended up saving a million dollars. The people really love it. The congregation is getting bigger. There’s a vibrancy. I’ve actually noticed, since we’ve done the remodel, our collection plate’s going up.\u003c/p>\n\u003cp>This is an African-American Catholic parish so I got the artwork [for the front doors] from West Africa. People were just blown away. We’re probably the only Catholic church in America that has a black Jesus. People love coming in and seeing a church that looks like them.\u003c/p>\n\u003cp>If you go to San Francisco to St. Patrick’s on Mission Street, it has 32 windows, 32 saints; that’s the 32 counties of Ireland. It’s all green and it’s all Shamrocks and it’s all very Irish. The [Irish] would’ve felt at home there, but African Americans traditionally haven’t been able to feel that same way. People come from Vallejo, San Francisco, San Jose -- that’s the radius which people pass to come to a place they feel comfortable in.\u003c/p>\n\u003cp>\u003cstrong>About the crosses:\u003c/strong>\u003c/p>\n\u003cp>Father Jason started [placing the memorial crosses] about ten years ago. It’s a huge symbol. You look out [and see] people just coming and stopping. Sometimes you see people crying. It’s a very powerful image. Last year, there were, I think, over 100. The year before was 121. It becomes a media focus point when something big happens.\u003c/p>\n\u003cp>The biggest focus is at the end of the year. When I got here, the guy who was organizing putting the crosses in [and] putting the names up says, “I almost feel funny just pulling these out of the ground on December 31.” I says, “Well, let’s do a ceremony.” So now we do an ecumenical ceremony. About 60 congregations of Jewish, Christian, Muslim -- everybody who does anything with God or goddess, they all come and the mayor and the police chief come. We call out all the names, we carry all the crosses in as a congregation of the people and lay them in front of the altar. It’s a very powerful moment. The mayor’s often said, “The whole of Oakland should be here to really see this and feel it.” More than anything else, feel it. Feel how intense it is. It is a wonderful way to use that space to be a witness to what is.\u003c/p>\n\u003cp>\u003cstrong>How do we keep what’s good while still changing?\u003c/strong>\u003c/p>\n\u003cp>I think it’s important to keep the Afrocentrism. Even if the physical faces of the people coming here [change], I think there’s a real need for that within our tradition. I think it’s a real gem in the neighborhood and in our little Catholic world. So to keep that and still be a force for good in the community -- with the crosses, the social justice, the restorative justice. And making sure what we do in here makes a difference out there. We need to use our voice and our muscle to do the right thing.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n","blocks":[],"excerpt":"Once called a \"corridor of violence,\" Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","status":"publish","parent":0,"modified":1405967683,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":25,"wordCount":1161},"headData":{"title":"Greetings from Alcatraz Ave: Meet Father Aidan McAleenan | KQED","description":"Once called a "corridor of violence," Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"12892 http://blogs.kqed.org/pop/?p=12892","disqusUrl":"https://ww2.kqed.org/pop/2014/07/14/greetings-from-alcatraz-ave-meet-father-aidan-mcaleenan/","disqusTitle":"Greetings from Alcatraz Ave: Meet Father Aidan McAleenan","path":"/pop/12892/greetings-from-alcatraz-ave-meet-father-aidan-mcaleenan","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_12896\" class=\"wp-caption alignleft\" style=\"max-width: 360px\">\u003cimg class=\"wp-image-12896 size-thumbnail\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/07/Alcatraz-290-1-360x360.jpg\" alt=\"Alcatraz father aidan\" width=\"360\" height=\"360\">\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Father Aidan McAleenan\u003c/strong>\u003cbr>\nPriest, \u003ca href=\"http://www.stcolumba-oak.com/\">St. Columba Catholic Church\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Years in the Neighborhood:\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>St. Columba: 116\u003cbr>\nFather Aidan: 5\u003c/p>\n\u003cp>\u003cstrong>Before coming to St. Columba:\u003c/strong>\u003c/p>\n\u003cp>I was [in San Francisco] from ’86, and I was an illegal alien for my first five years. I worked for Catholic Charities in the city, but I didn’t have papers. It was a lot easier before 9/11; now it’s really hard. I worked in the Tenderloin for 15 years in homeless housing. I opened the first AIDS hospice with Catholic Charities in 1988, when nobody was doing that work, when everybody was dying.\u003c/p>\n\u003cp>\u003cstrong>About the church:\u003c/strong>\u003c/p>\n\u003cp>St. Columba in the world of churches has a huge reputation in terms of social justice. If you’re homeless on San Pablo, you don’t care what theology anybody is. Or what version of God. You just want help. People come Tuesdays/Thursday and they get fed and helped. We helped people get set up for the health care act.\u003c/p>\n\u003cp>\u003cstrong>About how the neighborhood is changing:\u003c/strong>\u003c/p>\n\u003cp>It’s a little weird here because we are literally surrounded by Berkeley, one block that way is Emeryville. Then, you have of course the condos. All these condos around here have really made a huge difference. So while it is a unique community, it’s changing and it could lose some of its appeal and who it is.\u003c/p>\n\u003cp>I’ve seen the change quite dramatically. A lot of this building work [across the street] is new. The guy who owns [our] block, he says, “Father, we’re gonna stop this, aren’t we?” And I says, “No, we’re not.” He says, “Father, they’re gonna sell liquor.” I says, “It’s wine and beer and I’m Irish. What do you want? I want to be able to go out. I live here alone.” So they’ve ended up opening. And they’ve flourished. And it’s really wonderful.\u003c/p>\n\u003caside class=\"pullquote alignleft\">“If you’re homeless on San Pablo, you don’t care what theology anybody is. Or what version of God. You just want help.”\u003c/aside>\n\u003cp>\u003cstrong>About how the church has transformed:\u003c/strong>\u003c/p>\n\u003cp>We did the remodel of the church in eight months ourselves and we ended up saving a million dollars. The people really love it. The congregation is getting bigger. There’s a vibrancy. I’ve actually noticed, since we’ve done the remodel, our collection plate’s going up.\u003c/p>\n\u003cp>This is an African-American Catholic parish so I got the artwork [for the front doors] from West Africa. People were just blown away. We’re probably the only Catholic church in America that has a black Jesus. People love coming in and seeing a church that looks like them.\u003c/p>\n\u003cp>If you go to San Francisco to St. Patrick’s on Mission Street, it has 32 windows, 32 saints; that’s the 32 counties of Ireland. It’s all green and it’s all Shamrocks and it’s all very Irish. The [Irish] would’ve felt at home there, but African Americans traditionally haven’t been able to feel that same way. People come from Vallejo, San Francisco, San Jose -- that’s the radius which people pass to come to a place they feel comfortable in.\u003c/p>\n\u003cp>\u003cstrong>About the crosses:\u003c/strong>\u003c/p>\n\u003cp>Father Jason started [placing the memorial crosses] about ten years ago. It’s a huge symbol. You look out [and see] people just coming and stopping. Sometimes you see people crying. It’s a very powerful image. Last year, there were, I think, over 100. The year before was 121. It becomes a media focus point when something big happens.\u003c/p>\n\u003cp>The biggest focus is at the end of the year. When I got here, the guy who was organizing putting the crosses in [and] putting the names up says, “I almost feel funny just pulling these out of the ground on December 31.” I says, “Well, let’s do a ceremony.” So now we do an ecumenical ceremony. About 60 congregations of Jewish, Christian, Muslim -- everybody who does anything with God or goddess, they all come and the mayor and the police chief come. We call out all the names, we carry all the crosses in as a congregation of the people and lay them in front of the altar. It’s a very powerful moment. The mayor’s often said, “The whole of Oakland should be here to really see this and feel it.” More than anything else, feel it. Feel how intense it is. It is a wonderful way to use that space to be a witness to what is.\u003c/p>\n\u003cp>\u003cstrong>How do we keep what’s good while still changing?\u003c/strong>\u003c/p>\n\u003cp>I think it’s important to keep the Afrocentrism. Even if the physical faces of the people coming here [change], I think there’s a real need for that within our tradition. I think it’s a real gem in the neighborhood and in our little Catholic world. So to keep that and still be a force for good in the community -- with the crosses, the social justice, the restorative justice. And making sure what we do in here makes a difference out there. We need to use our voice and our muscle to do the right thing.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/12892/greetings-from-alcatraz-ave-meet-father-aidan-mcaleenan","authors":["2421"],"categories":["pop_329"],"tags":["pop_777","pop_2791","pop_1639","pop_761"],"featImg":"pop_12897","label":"pop"},"pop_12703":{"type":"posts","id":"pop_12703","meta":{"index":"posts_1591205157","site":"pop","id":"12703","score":null,"sort":[1404762142000]},"guestAuthors":[],"slug":"greetings-from-alcatraz-ave-meet-bruce-lazarus","title":"Greetings From Alcatraz Ave: Meet Bruce Lazarus","publishDate":1404762142,"format":"aside","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_12704\" class=\"wp-caption alignleft\" style=\"max-width: 360px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/07/07/greetings-from-alcatraz-ave-meet-bruce-lazarus/alcatraz-236/\" rel=\"attachment wp-att-12704\">\u003cimg class=\"wp-image-12704 size-thumbnail\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/07/Alcatraz-236-360x360.jpg\" alt=\"Photo: David Jerrett\" width=\"360\" height=\"360\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Bruce Lazarus\u003c/strong>\u003cbr>\nLazarus Studio for Hair\u003cbr>\n1645 Alcatraz\u003c/p>\n\u003cp>\u003cstrong>Years in the neighborhood:\u003c/strong>\u003cbr>\n17 years\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cstrong>About Lazarus (the man) and Lazarus (the salon):\u003c/strong>\u003c/p>\n\u003cp>I’m Lazarus. It’s a Yiddish name. My grandfather is a Yiddish West Indian, who gave the name to his daughter, and she gave it to me. And I’m stuck with it.\u003c/p>\n\u003cp>It’s nice to have fun and this [salon] is a place you can have fun. We sometimes laugh all day; sometimes we fuss all day. Our clients come in and they either roll with us or they’ll be quiet. It’s gotta be fun.\u003c/p>\n\u003cp>We are a spirit-based salon. We have a minister cutting hair. We have a social worker. I’m on an intercessory group and a prayer team. We’re not just hair stylists. We have other things that we enjoy doing too. Normally, we play gospel sometimes all day 'cause we’re used to it. Our clients haven’t objected. Those that do, do it silently or they don’t come back.\u003c/p>\n\u003cp>[Actually], we just had a very heated conversation over religion with an agnostic. There were three of us against one and it felt kind of bad, so we let him just take the floor and do his thing. Of course, we threw our little wonderful darts out there later, but they were nice darts. They didn’t pierce. They were just hugging and caressing darts, like little soft caresses of joy and love. He didn’t object.\u003c/p>\n\u003cp>\u003cstrong>How the business started:\u003c/strong>\u003c/p>\n\u003caside class=\"pullquote alignleft\">“Only one that stops you is you. We stop playing because we grow old. We grow old because we stop playing.”\u003c/aside>\n\u003cp>We started off on Adeline between Washing Town and Dominos Pizza, and it was called Lazarus Syndrome One. Then, we moved across the street to a place that was a brand new beautiful building and that was called Lazarus Studio for Hair. Then, the economy forced me to shut down. I didn’t want to quit the business, because I like it and the people that were with me liked staying.\u003c/p>\n\u003cp>I’d been to other parts of Berkeley, Oakland, Vallejo, Richmond looking for a place to go. And one day, in my own neighborhood, I rode down the street and I saw this place. I said, “I know that place. It used to be a salon.” I came in and there was a hole in the ceiling. The floor was gutted and there was a little bit of work to be done, but I said, “Let’s do this.” I met with the owner -- her husband was the former stylist that was here -- and they made it happen. We have a beautiful relationship.\u003c/p>\n\u003cp>\u003cstrong>About having longevity in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>People need their hair done. That’s the basic reason. [We] have catered and serviced the people in the community for a long time. People grow up, they have kids. And the kids come and the kids’ kids come and the kids’ friends come. It kinda keeps going because there’s a stability.\u003c/p>\n\u003cp>We serve everybody in the community, even the occasional down-on-their-luck-ers. We have what is called Thankful Thursdays, where we volunteer to do some people’s hair that come from the BOSS center, which is for the homeless and other people that are struggling to find their way. They’re looking for a job and need their hair done or they got a job and need their hair done, and we volunteer to do that sometimes, giving back to the community who feeds us.\u003c/p>\n\u003cp>We’re part of the community and we give. We’re not through giving. We need more to give. But we’re not through.\u003c/p>\n\u003cp>\u003cstrong>About how the neighborhood is changing:\u003c/strong>\u003c/p>\n\u003cp>Berkeley follows nobody. We set the pace. We’ve kinda marched to our own beat. I’ve been here for 30 plus years, so I guess I’m a Californian now. Here, it’s different [than the East Coast]. It’s called “laid back” and we kinda chill more than we do anything else. Our aggressiveness is kinda tamed. We know when to get aggressive and we know when to mellow out. There’s [all] ethnicities within the area and we all kinda “Hey, hey. How ya doin’.” We don’t probably go have lunch together, but we do know each other.\u003c/p>\n\u003cp>I’m glad [about the development in the neighborhood]. It attracts more business. It gives us a visual presence. Things aren’t just dead. This is not just where it ended. You can start things in [this] community.\u003c/p>\n\u003cp>\u003cstrong>How can we maintain the good while we keep changing?\u003c/strong>\u003c/p>\n\u003cp>My statement would be to keep it in its era. Keep it consistent. Keep it clean. Keep it up. Don’t let it dissolve itself. Cause sometimes, due to lack of attention, things go bad. But Berkeley’s not like that. They’ll give you a moment. They didn’t throw us out. They embraced us.\u003c/p>\n\u003cp>\u003cstrong>About police presence:\u003c/strong>\u003c/p>\n\u003cp>\u003ciframe src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/157698624&color=ff5500&inverse=false&auto_play=false\" width=\"100%\" height=\"20\" frameborder=\"no\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cp>I would probably wanna make sure that we still had our police force in place. In all communities, you can go two blocks over and it gets a little crazy. You can come a block down the street and it’s like, “Ok, don’t go down there.” [But] we’re not in any kinda bind. I’ve never had a complaint from my clients about feeling uncomfortable that I know.\u003c/p>\n\u003cp>We cut some of the Emeryville, Berkeley, Albany police officers here. One of them, [a] Berkeley officer, pulled up outside one night. He put his lights on. And I looked and I’m like “Oh gosh it’s the police. Why’re their lights on?” He got up and looked at me and [shrugged] like “What’re you doing here?” I’m like, “Nothing. Working.” He’s like, “Oh.” But to me that was a nice presence. He was concerned. That was pretty good.\u003c/p>\n\u003cp>\u003cstrong>About the future:\u003c/strong>\u003c/p>\n\u003cp>The salon may continue to thrive, but I’m going to step away in about six years and just travel and chill out. That’s what I wanna do. Until I can no longer curl is what my theory was. Friend of mine stayed at it until he was 72. I’m just gonna put a limit on it and say, I’ll stop at 65. Probably a good number. Social security kicks in. I can still do what I want. Skydive and stuff like that. You’re never too old to play.\u003c/p>\n\u003cp>Only one that stops you is you. We stop playing because we grow old. We grow old because we stop playing. So I don’t have that problem. I like to keep it going. If I can’t keep it going, I find something else to do.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n","blocks":[],"excerpt":"Once called a \"corridor of violence,\" Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","status":"publish","parent":0,"modified":1405968044,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":32,"wordCount":1438},"headData":{"title":"Greetings From Alcatraz Ave: Meet Bruce Lazarus | KQED","description":"Once called a "corridor of violence," Alcatraz Ave. is now home to a cupcake shop, yoga studios, and a farmers' market. We caught up with neighbors to talk about their lives, the recent change and how we might endeavor to “do it better.”","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":""},"disqusIdentifier":"12703 http://blogs.kqed.org/pop/?p=12703","disqusUrl":"https://ww2.kqed.org/pop/2014/07/07/greetings-from-alcatraz-ave-meet-bruce-lazarus/","disqusTitle":"Greetings From Alcatraz Ave: Meet Bruce Lazarus","path":"/pop/12703/greetings-from-alcatraz-ave-meet-bruce-lazarus","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_12512\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/06/23/greetings-from-alcatraz-ave-meet-reverend-betty-jean-gray/mapalcatrazave/\" rel=\"attachment wp-att-12512\">\u003cimg class=\"size-full wp-image-12512\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/06/mapalcatrazave.jpg\" alt=\"Photo: Tuesday Bassen\" width=\"640\" height=\"360\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave.jpg 640w, https://ww2.kqed.org/app/uploads/sites/12/2014/06/mapalcatrazave-400x225.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://tuesdaybassen.com/\">Tuesday Bassen\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>By \u003ca href=\"http://www.andrealhart.org/\">Andrea L. Hart\u003c/a>\u003c/strong>\u003c/p>\n\u003cp>On one end, you're in Oakland. At the other, you’re in Berkeley. If you keep going, you’ll end up back in Oakland. If you trip, you’ll fall into Emeryville. It’s an interesting mash-up of municipalities with a rich history of activism and commerce. When I moved here 10 years ago, there was only one restaurant within a short walk and the newspaper once referred to Alcatraz as a “corridor of violence” between South Berkeley and North Oakland gangs. Now it sports a bicycle collective, a cupcake shop, several cafes, two yoga studios, a weekly farmers' market and about five more spaces with permits to open in the next six months.\u003c/p>\n\u003cp>With headlines constantly barking about evictions in San Francisco and plans to turn West Oakland into a playground for the rich and techie, I wondered what was happening to my neighborhood. To get a sense of my neighbors' perspectives, I talked to people from 10 blocks of Alcatraz Ave. about their lives, their impressions of the recent change and their ideas about how we might endeavor to “do it better.”\u003c/p>\n\u003cfigure id=\"attachment_12704\" class=\"wp-caption alignleft\" style=\"max-width: 360px\">\u003ca href=\"http://blogs.kqed.org/pop/2014/07/07/greetings-from-alcatraz-ave-meet-bruce-lazarus/alcatraz-236/\" rel=\"attachment wp-att-12704\">\u003cimg class=\"wp-image-12704 size-thumbnail\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2014/07/Alcatraz-236-360x360.jpg\" alt=\"Photo: David Jerrett\" width=\"360\" height=\"360\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://lizardofink.com/Kokentrial/koken/index.php\">David Jerrett\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Bruce Lazarus\u003c/strong>\u003cbr>\nLazarus Studio for Hair\u003cbr>\n1645 Alcatraz\u003c/p>\n\u003cp>\u003cstrong>Years in the neighborhood:\u003c/strong>\u003cbr>\n17 years\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About Lazarus (the man) and Lazarus (the salon):\u003c/strong>\u003c/p>\n\u003cp>I’m Lazarus. It’s a Yiddish name. My grandfather is a Yiddish West Indian, who gave the name to his daughter, and she gave it to me. And I’m stuck with it.\u003c/p>\n\u003cp>It’s nice to have fun and this [salon] is a place you can have fun. We sometimes laugh all day; sometimes we fuss all day. Our clients come in and they either roll with us or they’ll be quiet. It’s gotta be fun.\u003c/p>\n\u003cp>We are a spirit-based salon. We have a minister cutting hair. We have a social worker. I’m on an intercessory group and a prayer team. We’re not just hair stylists. We have other things that we enjoy doing too. Normally, we play gospel sometimes all day 'cause we’re used to it. Our clients haven’t objected. Those that do, do it silently or they don’t come back.\u003c/p>\n\u003cp>[Actually], we just had a very heated conversation over religion with an agnostic. There were three of us against one and it felt kind of bad, so we let him just take the floor and do his thing. Of course, we threw our little wonderful darts out there later, but they were nice darts. They didn’t pierce. They were just hugging and caressing darts, like little soft caresses of joy and love. He didn’t object.\u003c/p>\n\u003cp>\u003cstrong>How the business started:\u003c/strong>\u003c/p>\n\u003caside class=\"pullquote alignleft\">“Only one that stops you is you. We stop playing because we grow old. We grow old because we stop playing.”\u003c/aside>\n\u003cp>We started off on Adeline between Washing Town and Dominos Pizza, and it was called Lazarus Syndrome One. Then, we moved across the street to a place that was a brand new beautiful building and that was called Lazarus Studio for Hair. Then, the economy forced me to shut down. I didn’t want to quit the business, because I like it and the people that were with me liked staying.\u003c/p>\n\u003cp>I’d been to other parts of Berkeley, Oakland, Vallejo, Richmond looking for a place to go. And one day, in my own neighborhood, I rode down the street and I saw this place. I said, “I know that place. It used to be a salon.” I came in and there was a hole in the ceiling. The floor was gutted and there was a little bit of work to be done, but I said, “Let’s do this.” I met with the owner -- her husband was the former stylist that was here -- and they made it happen. We have a beautiful relationship.\u003c/p>\n\u003cp>\u003cstrong>About having longevity in the neighborhood:\u003c/strong>\u003c/p>\n\u003cp>People need their hair done. That’s the basic reason. [We] have catered and serviced the people in the community for a long time. People grow up, they have kids. And the kids come and the kids’ kids come and the kids’ friends come. It kinda keeps going because there’s a stability.\u003c/p>\n\u003cp>We serve everybody in the community, even the occasional down-on-their-luck-ers. We have what is called Thankful Thursdays, where we volunteer to do some people’s hair that come from the BOSS center, which is for the homeless and other people that are struggling to find their way. They’re looking for a job and need their hair done or they got a job and need their hair done, and we volunteer to do that sometimes, giving back to the community who feeds us.\u003c/p>\n\u003cp>We’re part of the community and we give. We’re not through giving. We need more to give. But we’re not through.\u003c/p>\n\u003cp>\u003cstrong>About how the neighborhood is changing:\u003c/strong>\u003c/p>\n\u003cp>Berkeley follows nobody. We set the pace. We’ve kinda marched to our own beat. I’ve been here for 30 plus years, so I guess I’m a Californian now. Here, it’s different [than the East Coast]. It’s called “laid back” and we kinda chill more than we do anything else. Our aggressiveness is kinda tamed. We know when to get aggressive and we know when to mellow out. There’s [all] ethnicities within the area and we all kinda “Hey, hey. How ya doin’.” We don’t probably go have lunch together, but we do know each other.\u003c/p>\n\u003cp>I’m glad [about the development in the neighborhood]. It attracts more business. It gives us a visual presence. Things aren’t just dead. This is not just where it ended. You can start things in [this] community.\u003c/p>\n\u003cp>\u003cstrong>How can we maintain the good while we keep changing?\u003c/strong>\u003c/p>\n\u003cp>My statement would be to keep it in its era. Keep it consistent. Keep it clean. Keep it up. Don’t let it dissolve itself. Cause sometimes, due to lack of attention, things go bad. But Berkeley’s not like that. They’ll give you a moment. They didn’t throw us out. They embraced us.\u003c/p>\n\u003cp>\u003cstrong>About police presence:\u003c/strong>\u003c/p>\n\u003cp>\u003ciframe src=\"https://w.soundcloud.com/player/?url=https%3A//api.soundcloud.com/tracks/157698624&color=ff5500&inverse=false&auto_play=false\" width=\"100%\" height=\"20\" frameborder=\"no\" scrolling=\"no\">\u003c/iframe>\u003c/p>\n\u003cp>I would probably wanna make sure that we still had our police force in place. In all communities, you can go two blocks over and it gets a little crazy. You can come a block down the street and it’s like, “Ok, don’t go down there.” [But] we’re not in any kinda bind. I’ve never had a complaint from my clients about feeling uncomfortable that I know.\u003c/p>\n\u003cp>We cut some of the Emeryville, Berkeley, Albany police officers here. One of them, [a] Berkeley officer, pulled up outside one night. He put his lights on. And I looked and I’m like “Oh gosh it’s the police. Why’re their lights on?” He got up and looked at me and [shrugged] like “What’re you doing here?” I’m like, “Nothing. Working.” He’s like, “Oh.” But to me that was a nice presence. He was concerned. That was pretty good.\u003c/p>\n\u003cp>\u003cstrong>About the future:\u003c/strong>\u003c/p>\n\u003cp>The salon may continue to thrive, but I’m going to step away in about six years and just travel and chill out. That’s what I wanna do. Until I can no longer curl is what my theory was. Friend of mine stayed at it until he was 72. I’m just gonna put a limit on it and say, I’ll stop at 65. Probably a good number. Social security kicks in. I can still do what I want. Skydive and stuff like that. You’re never too old to play.\u003c/p>\n\u003cp>Only one that stops you is you. We stop playing because we grow old. We grow old because we stop playing. So I don’t have that problem. I like to keep it going. If I can’t keep it going, I find something else to do.\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>To meet more Alcatraz Avenue neighbors, check out \u003ca href=\"http://blogs.kqed.org/pop/tag/greetings-from-alcatraz/\">the rest of the series\u003c/a>!\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/12703/greetings-from-alcatraz-ave-meet-bruce-lazarus","authors":["2421"],"categories":["pop_329"],"tags":["pop_777","pop_2791","pop_1639","pop_761"],"featImg":"pop_12718","label":"pop"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? 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And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. 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On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. 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For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us","airtime":"SUN 2pm-3pm, MON 12am-1am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png","officialWebsiteLink":"https://www.wnycstudios.org/shows/otm","meta":{"site":"news","source":"wnyc"},"link":"/radio/program/on-the-media","subscribe":{"apple":"https://itunes.apple.com/us/podcast/on-the-media/id73330715?mt=2","tuneIn":"https://tunein.com/radio/On-the-Media-p69/","rss":"http://feeds.wnyc.org/onthemedia"}},"our-body-politic":{"id":"our-body-politic","title":"Our Body Politic","info":"Presented by KQED, KCRW and KPCC, and created and hosted by award-winning journalist Farai Chideya, Our Body Politic is unapologetically centered on reporting on not just how women of color experience the major political events of today, but how they’re impacting those very issues.","airtime":"SAT 6pm-7pm, SUN 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Our-Body-Politic-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://our-body-politic.simplecast.com/","meta":{"site":"news","source":"kcrw"},"link":"/radio/program/our-body-politic","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/our-body-politic/id1533069868","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feGFQaHMxcw","spotify":"https://open.spotify.com/show/4ApAiLT1kV153TttWAmqmc","rss":"https://feeds.simplecast.com/_xaPhs1s","tuneIn":"https://tunein.com/podcasts/News--Politics-Podcasts/Our-Body-Politic-p1369211/"}},"pbs-newshour":{"id":"pbs-newshour","title":"PBS NewsHour","info":"Analysis, background reports and updates from the PBS NewsHour putting today's news in context.","airtime":"MON-FRI 3pm-4pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/PBS-News-Hour-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.pbs.org/newshour/","meta":{"site":"news","source":"pbs"},"link":"/radio/program/pbs-newshour","subscribe":{"apple":"https://itunes.apple.com/us/podcast/pbs-newshour-full-show/id394432287?mt=2","tuneIn":"https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/","rss":"https://www.pbs.org/newshour/feeds/rss/podcasts/show"}},"perspectives":{"id":"perspectives","title":"Perspectives","tagline":"KQED's series of of daily listener commentaries since 1991","info":"KQED's series of of daily listener commentaries since 1991.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Perspectives-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/perspectives/","meta":{"site":"radio","source":"kqed","order":"15"},"link":"/perspectives","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/id73801135","npr":"https://www.npr.org/podcasts/432309616/perspectives","rss":"https://ww2.kqed.org/perspectives/category/perspectives/feed/","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvcGVyc3BlY3RpdmVzL2NhdGVnb3J5L3BlcnNwZWN0aXZlcy9mZWVkLw"}},"planet-money":{"id":"planet-money","title":"Planet Money","info":"The economy explained. 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The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.","airtime":"SAT 4pm-5pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/reveal300px.png","officialWebsiteLink":"https://www.revealnews.org/episodes/","meta":{"site":"news","source":"npr"},"link":"/radio/program/reveal","subscribe":{"apple":"https://itunes.apple.com/us/podcast/reveal/id886009669","tuneIn":"https://tunein.com/radio/Reveal-p679597/","rss":"http://feeds.revealradio.org/revealpodcast"}},"says-you":{"id":"says-you","title":"Says You!","info":"Public radio's game show of bluff and bluster, words and whimsy. 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