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An unapologetic lover of ice hockey and acrylic nails, Natalie spends much of her free time perfecting her one-liners and planning nutritious meals.","avatar":"https://secure.gravatar.com/avatar/04cd08a0a1c96a1525a6869722659f8b?s=600&d=blank&r=g","twitter":"missnattieice","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"pop","roles":["contributor"]}],"headData":{"title":"Natalie Grace Sweet | KQED","description":null,"ogImgSrc":"https://secure.gravatar.com/avatar/04cd08a0a1c96a1525a6869722659f8b?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/04cd08a0a1c96a1525a6869722659f8b?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/nataliegrace"},"ralexandra":{"type":"authors","id":"11242","meta":{"index":"authors_1591205172","id":"11242","found":true},"name":"Rae Alexandra","firstName":"Rae","lastName":"Alexandra","slug":"ralexandra","email":"ralexandra@kqed.org","display_author_email":false,"staff_mastheads":["arts"],"title":"Staff Writer","bio":"Rae Alexandra is Staff Writer for KQED Arts & Culture, and the creator/author of the \u003ca href=\"https://www.kqed.org/arts/program/rebel-girls-from-bay-area-history\">Rebel Girls From Bay Area History\u003c/a> and \u003ca href=\"https://www.kqed.org/bizarrebayarea\">Bizarre Bay Area\u003c/a> series. Born and raised in Wales, she started her career in London, as a music journalist for uproarious rock ’n’ roll magazine, \u003cem>\u003ca href=\"https://www.kerrang.com/features/an-oral-history-of-alternative-tentacles-40-years-of-keeping-punk-alive/\">Kerrang!\u003c/a>\u003c/em>. In America, she got her start at alt-weeklies including \u003ca href=\"https://archives.sfweekly.com/sanfrancisco/ArticleArchives?author=2127078&excludeCategoryType=Blog\">\u003cem>SF Weekly\u003c/em>\u003c/a> and the \u003ca href=\"https://www.villagevoice.com/author/raealexandra/\">\u003cem>Village Voice\u003c/em>\u003c/a>, and freelanced for a great many other publications. Her undying love for San Francisco has, more recently, turned her into \u003ca href=\"https://www.kqed.org/arts/tag/bayareahistory/\">a history nerd\u003c/a>. In 2023, Rae was awarded an SPJ Excellence in Journalism Award for Arts & Culture.","avatar":"https://secure.gravatar.com/avatar/d5ef3d663d9adae1345d06932a3951de?s=600&d=blank&r=g","twitter":"raemondjjjj","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"arts","roles":["editor"]},{"site":"news","roles":["editor"]},{"site":"pop","roles":["editor"]},{"site":"bayareabites","roles":["editor"]},{"site":"science","roles":["editor"]}],"headData":{"title":"Rae Alexandra | KQED","description":"Staff Writer","ogImgSrc":"https://secure.gravatar.com/avatar/d5ef3d663d9adae1345d06932a3951de?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/d5ef3d663d9adae1345d06932a3951de?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/ralexandra"}},"breakingNewsReducer":{},"campaignFinanceReducer":{},"firebase":{"requesting":{},"requested":{},"timestamps":{},"data":{},"ordered":{},"auth":{"isLoaded":false,"isEmpty":true},"authError":null,"profile":{"isLoaded":false,"isEmpty":true},"listeners":{"byId":{},"allIds":[]},"isInitializing":false,"errors":[]},"navBarReducer":{"navBarId":"arts","fullView":true,"showPlayer":false},"navMenuReducer":{"menus":[{"key":"menu1","items":[{"name":"News","link":"/","type":"title"},{"name":"Politics","link":"/politics"},{"name":"Science","link":"/science"},{"name":"Education","link":"/educationnews"},{"name":"Housing","link":"/housing"},{"name":"Immigration","link":"/immigration"},{"name":"Criminal Justice","link":"/criminaljustice"},{"name":"Silicon Valley","link":"/siliconvalley"},{"name":"Forum","link":"/forum"},{"name":"The California Report","link":"/californiareport"}]},{"key":"menu2","items":[{"name":"Arts & Culture","link":"/arts","type":"title"},{"name":"Critics’ Picks","link":"/thedolist"},{"name":"Cultural Commentary","link":"/artscommentary"},{"name":"Food & Drink","link":"/food"},{"name":"Bay Area Hip-Hop","link":"/bayareahiphop"},{"name":"Rebel Girls","link":"/rebelgirls"},{"name":"Arts Video","link":"/artsvideos"}]},{"key":"menu3","items":[{"name":"Podcasts","link":"/podcasts","type":"title"},{"name":"Bay Curious","link":"/podcasts/baycurious"},{"name":"Rightnowish","link":"/podcasts/rightnowish"},{"name":"The Bay","link":"/podcasts/thebay"},{"name":"On Our Watch","link":"/podcasts/onourwatch"},{"name":"Mindshift","link":"/podcasts/mindshift"},{"name":"Consider This","link":"/podcasts/considerthis"},{"name":"Political Breakdown","link":"/podcasts/politicalbreakdown"}]},{"key":"menu4","items":[{"name":"Live Radio","link":"/radio","type":"title"},{"name":"TV","link":"/tv","type":"title"},{"name":"Events","link":"/events","type":"title"},{"name":"For Educators","link":"/education","type":"title"},{"name":"Support KQED","link":"/support","type":"title"},{"name":"About","link":"/about","type":"title"},{"name":"Help Center","link":"https://kqed-helpcenter.kqed.org/s","type":"title"}]}]},"pagesReducer":{},"postsReducer":{"stream_live":{"type":"live","id":"stream_live","audioUrl":"https://streams.kqed.org/kqedradio","title":"Live Stream","excerpt":"Live Stream information currently unavailable.","link":"/radio","featImg":"","label":{"name":"KQED Live","link":"/"}},"stream_kqedNewscast":{"type":"posts","id":"stream_kqedNewscast","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/newscast.mp3?_=1","title":"KQED Newscast","featImg":"","label":{"name":"88.5 FM","link":"/"}},"pop_112467":{"type":"posts","id":"pop_112467","meta":{"index":"posts_1591205157","site":"pop","id":"112467","score":null,"sort":[1562762801000]},"guestAuthors":[],"slug":"the-most-unintentionally-terrifying-commercials-from-your-childhood","title":"The Most Unintentionally Terrifying Commercials From Your Childhood","publishDate":1562762801,"format":"standard","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cp>Recently, for reasons that remain unclear, that weird Quizno's Subs commercial from 2004 started trending on Twitter. If you were alive and awake that year, you definitely remember this:\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=aZrks-BPeLQ\u003c/p>\n\u003cp>Some hailed the singing \u003ca href=\"https://slate.com/business/2004/02/the-singing-quiznos-rodents-explained.html\">Spongmonkeys\u003c/a> (I didn't make that up; that's honestly what the floating tooth monsters were called) as trend-setters for future surreal ad campaigns. Others relived the confusion they felt the first time they saw the ad. And a surprisingly high number of people expressed abject fear.\u003c/p>\n\u003cp>https://twitter.com/hoofscout/status/1140466088452349952\u003c/p>\n\u003cp>https://twitter.com/baby_ajumma/status/1140487826359902209\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>It's not the only time a commercial has unintentionally scared the bejesus out of kids. When I was a child, Tefal—a British range of household electrical items—insisted on putting men with oversized heads in all of their commercials. Their large craniums were supposed to imply a greater degree of intelligence, but all they achieved in my house was giving me and my sister nightmares for years. Was it the grotesquely long skulls that scared us? The creepy multi-tasking? Or the glaring lack of female egg-heads? It doesn't really matter. This advert will never not be horrifying.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=2r7XfhTKRMw\u003c/p>\n\u003cp>Kids in the '90s were subjected to similarly horrific head aberrations via Fruit Gushers commercials. The entire series (and it really feels like there were about fifty) evoked a \u003ca href=\"https://roalddahl.fandom.com/wiki/Violet_Beauregarde\">Violet Beauregardean\u003c/a> nightmare—children eating the wrong kind of candy and paying the price, suffering immediate physical \u003cem>and\u003c/em> vocal transformations. This plays out more like a PSA than an ad. Frankly, the banana alone is more terrifying than the entire \u003ca href=\"https://en.wikipedia.org/wiki/Hostel_(2005_film)\">\u003cem>Hostel\u003c/em> franchise\u003c/a>.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=Gyzt3Q05Ris\u003c/p>\n\u003cp>There is clearly something unfathomably difficult about conveying the taste of fruit that drives advertisers to bizarre lengths. The Sprite commercial below portrays a blindfolded human being subjected to physical experiments, something akin to water torture and, apparently, hallucinogens. Its tagline? \"Don't worry. It will only affect your brain.\" Pity the parents who had to explain every bedtime that actually, no, a sexy tennis player wasn't going to come and immobilize them with saran wrap at 4 am.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=xrv8-wsf8qo\u003c/p>\n\u003cp>Remarkably, making fruit freaky has been a staple of American advertising for decades. The California Raisins might have sparked an \u003ca href=\"https://en.wikipedia.org/wiki/The_California_Raisin_Show\">entire TV show\u003c/a> and a giant pile of merch, but when you get down to it, there was always something rather unsettling about them. In the clip below, are they worshipping at the feet of a Sun-Maid overlord? Or harassing a woman who's locked in an attic, her smile frozen into a \u003cem>Stepford Wives\u003c/em> grimace to placate them? It's impossible to tell because everyone involved has hollow dead eyes. I am definitely no closer to wanting to eat grapes of sadness.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=9hnLVmgfAZA\u003c/p>\n\u003cp>If you want to find unchecked, definitely occurring harassment in commercial-land though, look no further than Mr. Six. The old man's long-term reign of Six Flags-related terror began back in 2004, when he rolled his child-catcher bus into a quiet neighborhood and danced maniacally until he had successfully stolen multiple kids. The whole thing ends up looking a lot like what would happen if \u003ca href=\"https://www.youtube.com/watch?v=XnxgYYfIooc\">\u003cem>The Shining'\u003c/em>s Delbert Grady\u003c/a> escaped the Overlook Hotel and headed straight for suburbia.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=l0bvgpg7yig\u003c/p>\n\u003cp>Sometimes, it's not even the mascot that's scary, it's the physical product. After she stopped being Crystal on \u003cem>Dynasty\u003c/em>, Linda Evans got roped into endorsing a beauty product called \u003ca href=\"https://www.amazon.com/Rejuvenique-RJV10KIT-Facial-Toning-Mask/dp/B00005JHWB\">Rejuvenique\u003c/a>, which sends \u003cspan style=\"text-decoration: line-through\">electric shocks\u003c/span> \"pulses\" into the face of the wearer, in the pursuit of tighter skin. Not only does it sound like a torture device, but aesthetically it also resembles a combination of Jason Voorhees and one of the stabby intruders from \u003ca href=\"https://www.imdb.com/title/tt0482606/\">\u003cem>The Strangers\u003c/em>\u003c/a>. (Sidenote: If your family has angered you recently and you fancy getting back at them, you can still find \u003ca href=\"https://www.ebay.com/i/264150847259?chn=ps&norover=1&mkevt=1&mkrid=711-117182-37290-0&mkcid=2&itemid=264150847259&targetid=483914779430&device=c&adtype=pla&googleloc=9031945&poi=&campaignid=1497326117&adgroupid=60666402627&rlsatarget=pla-483914779430&abcId=1139446&merchantid=114729115&gclid=EAIaIQobChMIx8CVqeaU4wIVSh6tBh0Z0w3UEAQYAyABEgIjm_D_BwE\">these on eBay\u003c/a>.)\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=SXcYVh-W14E\u003c/p>\n\u003cp>On the surface, this all suggests that nightmare-inducing commercials are a relatively recent invention, but sheer terror has been a part of the TV realm since the medium was invented. Take a look at this 1953 ad for Sugar Rice Krinkles, consider the fact that Stephen King was around six when this was in rotation, then wonder no more about where the inspiration for \u003ca href=\"https://en.wikipedia.org/wiki/It_(novel)\">\u003cem>It\u003c/em>\u003c/a> came from. (In case you've forgotten, the character of Georgie Denbrough is also six when he's killed by the evil clown in that novel. Coincidence?)\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=3094hyz-K9Y\u003c/p>\n\u003cp>Amazingly—and as much as I'm sure we'd all like to give these advertisers the benefit of the doubt—it's possible that the horror influence can also work the other way around. A full two years AFTER \u003cem>The Twilight Zone\u003c/em> aired its legendary \u003ca href=\"https://www.kqed.org/pop/109055/the-10-best-twilight-zone-episodes-to-watch-before-jordan-peeles-reboot\">\"Living Doll\"\u003c/a> episode (in which a doll named Talky Tina exacts murderous revenge), Mattel released Baby Secret—a doll that speaks exclusively in whispers, wants to hang out when everyone else is asleep and sounds like it's saying \"I want to kill you.\" Take it away, \u003ca href=\"https://en.wikipedia.org/wiki/Annabelle_(film)\">Annabelle\u003c/a> the First!\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=zY1xtnnMr2c\u003c/p>\n\u003cp>In case all of this has left you feeling disturbed and on edge, this last clip is intended to make you feel better. Because, sure, while massive heads and animated fruit and strange old men doing the running man are bad, pray for the children of Japan who had to watch on in horror for years as this dog did strange things with human ears, doll heads, other animals and what appear to be ping pong paddles, in a series of commercials that culminate in the dog becoming a red-eyed flying half-alien.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=IU6ax9nhHUE\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>See? It could be worse!\u003c/p>\n\n","blocks":[],"excerpt":"The most sadistic moments in advertising history, brought together to bring back your childhood nightmares.","status":"publish","parent":0,"modified":1562719619,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":14,"wordCount":1015},"headData":{"title":"The Most Unintentionally Terrifying Commercials From Your Childhood | KQED","description":"The most sadistic moments in advertising history, brought together to bring back your childhood nightmares.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"The Most Unintentionally Terrifying Commercials From Your Childhood","datePublished":"2019-07-10T12:46:41.000Z","dateModified":"2019-07-10T00:46:59.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"112467 https://ww2.kqed.org/pop/?p=112467","disqusUrl":"https://ww2.kqed.org/pop/2019/07/10/the-most-unintentionally-terrifying-commercials-from-your-childhood/","disqusTitle":"The Most Unintentionally Terrifying Commercials From Your Childhood","path":"/pop/112467/the-most-unintentionally-terrifying-commercials-from-your-childhood","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Recently, for reasons that remain unclear, that weird Quizno's Subs commercial from 2004 started trending on Twitter. If you were alive and awake that year, you definitely remember this:\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/aZrks-BPeLQ'\n title='//www.youtube.com/embed/aZrks-BPeLQ'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Some hailed the singing \u003ca href=\"https://slate.com/business/2004/02/the-singing-quiznos-rodents-explained.html\">Spongmonkeys\u003c/a> (I didn't make that up; that's honestly what the floating tooth monsters were called) as trend-setters for future surreal ad campaigns. Others relived the confusion they felt the first time they saw the ad. And a surprisingly high number of people expressed abject fear.\u003c/p>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"singleTwitterStatus","attributes":{"named":{"id":"1140466088452349952"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"singleTwitterStatus","attributes":{"named":{"id":"1140487826359902209"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>It's not the only time a commercial has unintentionally scared the bejesus out of kids. When I was a child, Tefal—a British range of household electrical items—insisted on putting men with oversized heads in all of their commercials. Their large craniums were supposed to imply a greater degree of intelligence, but all they achieved in my house was giving me and my sister nightmares for years. Was it the grotesquely long skulls that scared us? The creepy multi-tasking? Or the glaring lack of female egg-heads? It doesn't really matter. This advert will never not be horrifying.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/2r7XfhTKRMw'\n title='//www.youtube.com/embed/2r7XfhTKRMw'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Kids in the '90s were subjected to similarly horrific head aberrations via Fruit Gushers commercials. The entire series (and it really feels like there were about fifty) evoked a \u003ca href=\"https://roalddahl.fandom.com/wiki/Violet_Beauregarde\">Violet Beauregardean\u003c/a> nightmare—children eating the wrong kind of candy and paying the price, suffering immediate physical \u003cem>and\u003c/em> vocal transformations. This plays out more like a PSA than an ad. Frankly, the banana alone is more terrifying than the entire \u003ca href=\"https://en.wikipedia.org/wiki/Hostel_(2005_film)\">\u003cem>Hostel\u003c/em> franchise\u003c/a>.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Gyzt3Q05Ris'\n title='//www.youtube.com/embed/Gyzt3Q05Ris'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>There is clearly something unfathomably difficult about conveying the taste of fruit that drives advertisers to bizarre lengths. The Sprite commercial below portrays a blindfolded human being subjected to physical experiments, something akin to water torture and, apparently, hallucinogens. Its tagline? \"Don't worry. It will only affect your brain.\" Pity the parents who had to explain every bedtime that actually, no, a sexy tennis player wasn't going to come and immobilize them with saran wrap at 4 am.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/xrv8-wsf8qo'\n title='//www.youtube.com/embed/xrv8-wsf8qo'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Remarkably, making fruit freaky has been a staple of American advertising for decades. The California Raisins might have sparked an \u003ca href=\"https://en.wikipedia.org/wiki/The_California_Raisin_Show\">entire TV show\u003c/a> and a giant pile of merch, but when you get down to it, there was always something rather unsettling about them. In the clip below, are they worshipping at the feet of a Sun-Maid overlord? Or harassing a woman who's locked in an attic, her smile frozen into a \u003cem>Stepford Wives\u003c/em> grimace to placate them? It's impossible to tell because everyone involved has hollow dead eyes. I am definitely no closer to wanting to eat grapes of sadness.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/9hnLVmgfAZA'\n title='//www.youtube.com/embed/9hnLVmgfAZA'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>If you want to find unchecked, definitely occurring harassment in commercial-land though, look no further than Mr. Six. The old man's long-term reign of Six Flags-related terror began back in 2004, when he rolled his child-catcher bus into a quiet neighborhood and danced maniacally until he had successfully stolen multiple kids. The whole thing ends up looking a lot like what would happen if \u003ca href=\"https://www.youtube.com/watch?v=XnxgYYfIooc\">\u003cem>The Shining'\u003c/em>s Delbert Grady\u003c/a> escaped the Overlook Hotel and headed straight for suburbia.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/l0bvgpg7yig'\n title='//www.youtube.com/embed/l0bvgpg7yig'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Sometimes, it's not even the mascot that's scary, it's the physical product. After she stopped being Crystal on \u003cem>Dynasty\u003c/em>, Linda Evans got roped into endorsing a beauty product called \u003ca href=\"https://www.amazon.com/Rejuvenique-RJV10KIT-Facial-Toning-Mask/dp/B00005JHWB\">Rejuvenique\u003c/a>, which sends \u003cspan style=\"text-decoration: line-through\">electric shocks\u003c/span> \"pulses\" into the face of the wearer, in the pursuit of tighter skin. Not only does it sound like a torture device, but aesthetically it also resembles a combination of Jason Voorhees and one of the stabby intruders from \u003ca href=\"https://www.imdb.com/title/tt0482606/\">\u003cem>The Strangers\u003c/em>\u003c/a>. (Sidenote: If your family has angered you recently and you fancy getting back at them, you can still find \u003ca href=\"https://www.ebay.com/i/264150847259?chn=ps&norover=1&mkevt=1&mkrid=711-117182-37290-0&mkcid=2&itemid=264150847259&targetid=483914779430&device=c&adtype=pla&googleloc=9031945&poi=&campaignid=1497326117&adgroupid=60666402627&rlsatarget=pla-483914779430&abcId=1139446&merchantid=114729115&gclid=EAIaIQobChMIx8CVqeaU4wIVSh6tBh0Z0w3UEAQYAyABEgIjm_D_BwE\">these on eBay\u003c/a>.)\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/SXcYVh-W14E'\n title='//www.youtube.com/embed/SXcYVh-W14E'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>On the surface, this all suggests that nightmare-inducing commercials are a relatively recent invention, but sheer terror has been a part of the TV realm since the medium was invented. Take a look at this 1953 ad for Sugar Rice Krinkles, consider the fact that Stephen King was around six when this was in rotation, then wonder no more about where the inspiration for \u003ca href=\"https://en.wikipedia.org/wiki/It_(novel)\">\u003cem>It\u003c/em>\u003c/a> came from. (In case you've forgotten, the character of Georgie Denbrough is also six when he's killed by the evil clown in that novel. Coincidence?)\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/3094hyz-K9Y'\n title='//www.youtube.com/embed/3094hyz-K9Y'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Amazingly—and as much as I'm sure we'd all like to give these advertisers the benefit of the doubt—it's possible that the horror influence can also work the other way around. A full two years AFTER \u003cem>The Twilight Zone\u003c/em> aired its legendary \u003ca href=\"https://www.kqed.org/pop/109055/the-10-best-twilight-zone-episodes-to-watch-before-jordan-peeles-reboot\">\"Living Doll\"\u003c/a> episode (in which a doll named Talky Tina exacts murderous revenge), Mattel released Baby Secret—a doll that speaks exclusively in whispers, wants to hang out when everyone else is asleep and sounds like it's saying \"I want to kill you.\" Take it away, \u003ca href=\"https://en.wikipedia.org/wiki/Annabelle_(film)\">Annabelle\u003c/a> the First!\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/zY1xtnnMr2c'\n title='//www.youtube.com/embed/zY1xtnnMr2c'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>In case all of this has left you feeling disturbed and on edge, this last clip is intended to make you feel better. Because, sure, while massive heads and animated fruit and strange old men doing the running man are bad, pray for the children of Japan who had to watch on in horror for years as this dog did strange things with human ears, doll heads, other animals and what appear to be ping pong paddles, in a series of commercials that culminate in the dog becoming a red-eyed flying half-alien.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/IU6ax9nhHUE'\n title='//www.youtube.com/embed/IU6ax9nhHUE'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003c/p>\n\u003cp>See? It could be worse!\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/112467/the-most-unintentionally-terrifying-commercials-from-your-childhood","authors":["11242"],"categories":["pop_3"],"tags":["pop_1145","pop_646","pop_3728","pop_100","pop_3538","pop_3087","pop_3341","pop_3727","pop_3726","pop_3289","pop_3439"],"featImg":"pop_112471","label":"pop"},"pop_109149":{"type":"posts","id":"pop_109149","meta":{"index":"posts_1591205157","site":"pop","id":"109149","score":null,"sort":[1549315534000]},"guestAuthors":[],"slug":"super-bowl-ads-2019-stunts-self-deprecation-and-celebrity-sightings","title":"Super Bowl Ads 2019: Stunts, Self-Deprecation And Celebrity Sightings","publishDate":1549315534,"format":"standard","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cp>Pepsi should have chosen a different slogan for its ads during this year's Super Bowl.\u003c/p>\n\u003cp>The company's slogan was \"More than OK.\" Well, not really. In fact, most of the high-priced commercials we saw between the football plays were just OK. They were so careful to avoid scandal and backlash that they felt leached of originality or bite.\u003c/p>\n\u003cp>That's pretty much what Greg Lyons, chief marketing officer of PepsiCo Beverages North America, predicted when I asked him last week what this year's spots would look like: nothing controversial.\u003c/p>\n\u003cp>\"The Super Bowl is a time for people to enjoy themselves and enjoy the ads,\" Lyons said, deftly avoiding direct mention of the elephant in this particular room—allegations that the NFL blackballed former quarterback Colin Kaepernick for his silent protests over social justice issues, leading to the hashtag #Imwithkap trending before the big game started.\u003c/p>\n\u003cp>Super Bowl ad time was costly—CBS charged up to $5.3 million for each 30 seconds of time—so the commercials sidestepped anything that might offend. That left viewers with a lot of spots centered on emotional tributes to first responders and soldiers; artificial intelligence and robots acting out; and awkward celebrity cameos. One example: Charlie Sheen reading a newspaper as Mr. Peanut speeds by in a car shaped like a peanut, looking up to say, \"And people think \u003cem>I'm\u003c/em> nuts.\" Really.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Here's my take on what worked—and so much more that didn't—on the world's biggest showcase for TV advertising:\u003c/p>\n\u003cp>\u003cstrong>Best argument for a free press: \u003c/strong>\u003cem>\u003cstrong>The Washington Post\u003c/strong>\u003c/em>\u003cstrong>'s\u003c/strong> \u003cstrong>spot\u003c/strong> \u003cstrong>\"Democracy Dies in Darkness\"\u003c/strong>\u003c/p>\n\u003cp>Yeah, as a journalist and sometimes media critic, I'm a little biased. And at a time when journalists are enduring layoffs across many outlets, the price of a Super Bowl ad may seem foolish. But \u003cem>The Washington Post\u003c/em> spot reminded us how journalism informs every facet of our lives, with clips of deceased reporters such as Marie Colvin and Jamal Khashoggi with the reassuring voice of Tom Hanks telling viewers that \"knowing keeps us free.\" Would an \"enemy of the people\" do that? I don't think so.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=ZDjfg8YlKHc\u003c/p>\n\u003cp>\u003cstrong>Best mashup of two things that probably shouldn't be mashed up: Bud Light and HBO's \u003c/strong>\u003cem>\u003cstrong>Game of Thrones\u003c/strong>\u003c/em>\u003c/p>\n\u003cp>Last year, Bud Light featured a bunch of ads in a medieval setting with characters saying the catchphrase \"dilly, dilly.\" This year, they upped the ante by showing one of their Bud Light knights killed in a jousting contest by a character from \u003cem>Game of Thrones\u003c/em>—The Mountain—before a dragon from the show sets everyone on fire. I'll give Bud Light points for teaming up with a cool, highly anticipated TV event. But in a Super Bowl advertising environment that's mostly about humor and sentimentality, selling your beer with a commercial that shows scores of people getting killed feels a bit, well, off brand.\u003c/p>\n\u003cp>https://www.youtube.com/watch?time_continue=1&v=8fhOItB0zUM\u003c/p>\n\u003cp>\u003cstrong>Good try making the best of a bad thing: \"Is Pepsi OK?\"\u003c/strong>\u003c/p>\n\u003cp>Props to the company for not shying away from something that could be considered a serious weakness: the fact that waitstaff often ask customers \"Is Pepsi OK?\" when customers ask for a Coke but the restaurant serves only Pepsi products. The ad featured Steve Carell berating a waiter before rappers Cardi B and Lil Jon show up bellowing \"OK\" in their signature styles. Carell's patter did feel a little like watching your dad joke about a pop music video. But at least he admits trying to cop Cardi B's style is probably a bad idea.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=9sYElEbRzKA\u003c/p>\n\u003cp>\u003cstrong>Best use of celebrities: Harrison Ford, Forest Whitaker, Abbi Jacobson, Ilana Glazer, Mark and Scott Kelly coping with Amazon fails\u003c/strong>\u003c/p>\n\u003cp>Give Amazon points for making Harrison Ford's increasingly curmudgeonly style look charming. The premise of the ad is simple: After showing off a microwave with Alexa, the commercial features celebrities trying other Alexa/Amazon products that didn't turn out so well. It's cute seeing Forest Whitaker struggle to hear a podcast through an Alexa-enabled toothbrush stuck in his mouth, while the stars of \u003cem>Broad City,\u003c/em> Abbi Jacobson and Ilana Glazer, get accidentally ejected from an Alexa-powered hot tub. But it's Ford jousting with his dog, who keeps ordering stuff through his Alexa-outfitted dog collar, who steals the show. (I think he just might have found his partner for the next Indiana Jones movie.)\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=8y-1h_C8ad8\u003c/p>\n\u003cp>\u003cstrong>Worst use of a celebrity: Jason Bateman for Hyundai\u003c/strong>\u003c/p>\n\u003cp>Jason Bateman is an underappreciated talent with a skill for serving up dry humor. So it's sad to see Hyundai stick him in a role anyone could have played: an elevator operator descending with a car-shopping couple, going past floors with awful activities such as getting a root canal or attending a vegan dinner party, until they finally land in the basement, where there's a car dealership. Frankly, I expected him to pass a floor where people were watching this commercial, which might have rescued the whole thing.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=B5FzKB5TW0Y\u003c/p>\n\u003cp>\u003cstrong>Best stunt reminding you of all the things you hate about Super Bowl advertising: Michael C. Hall in \"Skittles Commercial: The Broadway Musical\" \u003c/strong>\u003c/p>\n\u003cp>It's already a weird idea: Just before the Super Bowl, Skittles will present a half-hour musical at The Town Hall theater, starring Michael C. Hall. Only the theater's paying audience will see it (proceeds will be donated to charity). The cast recording is already up on Spotify, there are teaser ads online and the company has released a video of one song titled \"Advertising Ruins Everything.\" (Sample lyric: \"\u003cem>It shows me how perfect a person can be/and reminds me how perfect I'm not.\u003c/em>\") Never mind how bizarre it is to spend all this effort and money to create a Broadway show/advertisement only 1,500 people will see; it's also wild to publicize a song that argues this whole experience is damaging. Tough to know how any of this sells Skittles, but anything that gives a gig to the mega-talented Hall can't be all bad.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=1nIJCtq9KOk\u003c/p>\n\u003cp>\u003cstrong>Best hijacking of Super Bowl ad frenzy: Volvo's Longest Drive Contest\u003c/strong>\u003c/p>\n\u003cp>Volvo is encouraging people not to watch the game by \u003ca href=\"https://s60longestdrive.com/\">sponsoring a contest where you can take a \"digital test drive\"\u003c/a> of its S60 sedan on a smartphone as the Big Game starts. The three people who keep their eyes on the sedan for the longest time—no looking at the game or other commercials—will win a \"Care by Volvo\" subscription. The subscription provides an S60 or similar luxury vehicle to drive for two years. It covers everything but gas for the car. And Volvo gets a heap of publicity without spending millions on a Super Bowl ad, engineering a contest where the winners have to give the big prize back after two years. Masterful.\u003c/p>\n\u003cp>\u003cstrong>Best jab at ads that don't have anything to do with the product they advertise: Ram Trucks' \"Can't Remember\"\u003c/strong>\u003c/p>\n\u003cp>Two cowboys load their gear into a big trailer, shooting the breeze—as cowhands will—about which past Super Bowl commercials they like the most. After talking about the one about herding cats and the other one with the talking baby, the cowboys realize they don't know what products those spots were advertising (if you guessed Electronic Data Systems and E-Trade without using Google, then you probably work in advertising). The camera pulls back to show one of the guys getting into an imposing Ram truck as he says \"They need to just show you what they're sellin'!\" Like a thinly disguised poke at the competition, perhaps? At least this ad was less offensive than their effort last year, which used audio from a speech by Martin Luther King Jr., lending the appearance that one of history's greatest activists was helping shill for a truck company.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=aMh_AIs27Ks\u003c/p>\n\u003cp>\u003cstrong>Most awkward use of celebrities for an understated charity: Carrie Bradshaw and The Dude for Stella Artois\u003c/strong>\u003c/p>\n\u003cp>Sure, it's fun to see Sarah Jessica Parker and Jeff Bridges briefly reprise their iconic characters from \u003cem>Sex and the City\u003c/em> and \u003cem>The Big Lebowski\u003c/em>, even if it's just in an ad for a highfalutin Belgian pilsner. But there's not much impact, beyond seeing the two of them onscreen, passing up their signature drinks—a White Russian and a Cosmopolitan—for a Stella. You have to go online to see the details, but the company will donate a portion of proceeds from every bottle, pint or glass chalice sold until March 31 to \u003ca href=\"http://Water.org\">Water.org\u003c/a>. Might have been nice to see that detail in the actual TV ad.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=IX8TMYRk6_w\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2019 NPR. To see more, visit https://www.npr.org.\u003cimg src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Super+Bowl+Ads+2019%3A+Stunts%2C+Self-Deprecation+And+Celebrity+Sightings&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n","blocks":[],"excerpt":"Here's what worked—and so much more that didn't—on the world's biggest showcase for TV advertising.","status":"publish","parent":0,"modified":1549315595,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":26,"wordCount":1527},"headData":{"title":"Super Bowl Ads 2019: Stunts, Self-Deprecation And Celebrity Sightings | KQED","description":"Here's what worked—and so much more that didn't—on the world's biggest showcase for TV advertising.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Super Bowl Ads 2019: Stunts, Self-Deprecation And Celebrity Sightings","datePublished":"2019-02-04T21:25:34.000Z","dateModified":"2019-02-04T21:26:35.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"109149 https://ww2.kqed.org/pop/?p=109149","disqusUrl":"https://ww2.kqed.org/pop/2019/02/04/super-bowl-ads-2019-stunts-self-deprecation-and-celebrity-sightings/","disqusTitle":"Super Bowl Ads 2019: Stunts, Self-Deprecation And Celebrity Sightings","nprByline":"Eric Deggans","nprImageAgency":"Amazon YouTube","nprStoryId":"690709563","nprApiLink":"http://api.npr.org/query?id=690709563&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"https://www.npr.org/2019/02/04/690709563/super-bowl-ads-2019-stunts-self-deprecation-and-celebrity-sightings?ft=nprml&f=690709563","nprRetrievedStory":"1","nprPubDate":"Mon, 04 Feb 2019 14:56:00 -0500","nprStoryDate":"Mon, 04 Feb 2019 00:49:00 -0500","nprLastModifiedDate":"Mon, 04 Feb 2019 15:44:10 -0500","nprAudio":"https://ondemand.npr.org/anon.npr-mp3/npr/me/2019/02/20190204_me_super_bowl_ads_2019_stunts_self-deprecation_and_celebrity_sightings.mp3?orgId=1&topicId=1048&aggIds=93568166&d=234&p=3&story=690709563&ft=nprml&f=690709563","nprAudioM3u":"http://api.npr.org/m3u/1691221612-3bd632.m3u?orgId=1&topicId=1048&aggIds=93568166&d=234&p=3&story=690709563&ft=nprml&f=690709563","audioTrackLength":234,"path":"/pop/109149/super-bowl-ads-2019-stunts-self-deprecation-and-celebrity-sightings","audioUrl":"https://ondemand.npr.org/anon.npr-mp3/npr/me/2019/02/20190204_me_super_bowl_ads_2019_stunts_self-deprecation_and_celebrity_sightings.mp3?orgId=1&topicId=1048&aggIds=93568166&d=234&p=3&story=690709563&ft=nprml&f=690709563","parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Pepsi should have chosen a different slogan for its ads during this year's Super Bowl.\u003c/p>\n\u003cp>The company's slogan was \"More than OK.\" Well, not really. In fact, most of the high-priced commercials we saw between the football plays were just OK. They were so careful to avoid scandal and backlash that they felt leached of originality or bite.\u003c/p>\n\u003cp>That's pretty much what Greg Lyons, chief marketing officer of PepsiCo Beverages North America, predicted when I asked him last week what this year's spots would look like: nothing controversial.\u003c/p>\n\u003cp>\"The Super Bowl is a time for people to enjoy themselves and enjoy the ads,\" Lyons said, deftly avoiding direct mention of the elephant in this particular room—allegations that the NFL blackballed former quarterback Colin Kaepernick for his silent protests over social justice issues, leading to the hashtag #Imwithkap trending before the big game started.\u003c/p>\n\u003cp>Super Bowl ad time was costly—CBS charged up to $5.3 million for each 30 seconds of time—so the commercials sidestepped anything that might offend. That left viewers with a lot of spots centered on emotional tributes to first responders and soldiers; artificial intelligence and robots acting out; and awkward celebrity cameos. One example: Charlie Sheen reading a newspaper as Mr. Peanut speeds by in a car shaped like a peanut, looking up to say, \"And people think \u003cem>I'm\u003c/em> nuts.\" Really.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Here's my take on what worked—and so much more that didn't—on the world's biggest showcase for TV advertising:\u003c/p>\n\u003cp>\u003cstrong>Best argument for a free press: \u003c/strong>\u003cem>\u003cstrong>The Washington Post\u003c/strong>\u003c/em>\u003cstrong>'s\u003c/strong> \u003cstrong>spot\u003c/strong> \u003cstrong>\"Democracy Dies in Darkness\"\u003c/strong>\u003c/p>\n\u003cp>Yeah, as a journalist and sometimes media critic, I'm a little biased. And at a time when journalists are enduring layoffs across many outlets, the price of a Super Bowl ad may seem foolish. But \u003cem>The Washington Post\u003c/em> spot reminded us how journalism informs every facet of our lives, with clips of deceased reporters such as Marie Colvin and Jamal Khashoggi with the reassuring voice of Tom Hanks telling viewers that \"knowing keeps us free.\" Would an \"enemy of the people\" do that? I don't think so.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/ZDjfg8YlKHc'\n title='//www.youtube.com/embed/ZDjfg8YlKHc'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Best mashup of two things that probably shouldn't be mashed up: Bud Light and HBO's \u003c/strong>\u003cem>\u003cstrong>Game of Thrones\u003c/strong>\u003c/em>\u003c/p>\n\u003cp>Last year, Bud Light featured a bunch of ads in a medieval setting with characters saying the catchphrase \"dilly, dilly.\" This year, they upped the ante by showing one of their Bud Light knights killed in a jousting contest by a character from \u003cem>Game of Thrones\u003c/em>—The Mountain—before a dragon from the show sets everyone on fire. I'll give Bud Light points for teaming up with a cool, highly anticipated TV event. But in a Super Bowl advertising environment that's mostly about humor and sentimentality, selling your beer with a commercial that shows scores of people getting killed feels a bit, well, off brand.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/8fhOItB0zUM'\n title='//www.youtube.com/embed/8fhOItB0zUM'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Good try making the best of a bad thing: \"Is Pepsi OK?\"\u003c/strong>\u003c/p>\n\u003cp>Props to the company for not shying away from something that could be considered a serious weakness: the fact that waitstaff often ask customers \"Is Pepsi OK?\" when customers ask for a Coke but the restaurant serves only Pepsi products. The ad featured Steve Carell berating a waiter before rappers Cardi B and Lil Jon show up bellowing \"OK\" in their signature styles. Carell's patter did feel a little like watching your dad joke about a pop music video. But at least he admits trying to cop Cardi B's style is probably a bad idea.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/9sYElEbRzKA'\n title='//www.youtube.com/embed/9sYElEbRzKA'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Best use of celebrities: Harrison Ford, Forest Whitaker, Abbi Jacobson, Ilana Glazer, Mark and Scott Kelly coping with Amazon fails\u003c/strong>\u003c/p>\n\u003cp>Give Amazon points for making Harrison Ford's increasingly curmudgeonly style look charming. The premise of the ad is simple: After showing off a microwave with Alexa, the commercial features celebrities trying other Alexa/Amazon products that didn't turn out so well. It's cute seeing Forest Whitaker struggle to hear a podcast through an Alexa-enabled toothbrush stuck in his mouth, while the stars of \u003cem>Broad City,\u003c/em> Abbi Jacobson and Ilana Glazer, get accidentally ejected from an Alexa-powered hot tub. But it's Ford jousting with his dog, who keeps ordering stuff through his Alexa-outfitted dog collar, who steals the show. (I think he just might have found his partner for the next Indiana Jones movie.)\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/8y-1h_C8ad8'\n title='//www.youtube.com/embed/8y-1h_C8ad8'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Worst use of a celebrity: Jason Bateman for Hyundai\u003c/strong>\u003c/p>\n\u003cp>Jason Bateman is an underappreciated talent with a skill for serving up dry humor. So it's sad to see Hyundai stick him in a role anyone could have played: an elevator operator descending with a car-shopping couple, going past floors with awful activities such as getting a root canal or attending a vegan dinner party, until they finally land in the basement, where there's a car dealership. Frankly, I expected him to pass a floor where people were watching this commercial, which might have rescued the whole thing.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/B5FzKB5TW0Y'\n title='//www.youtube.com/embed/B5FzKB5TW0Y'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Best stunt reminding you of all the things you hate about Super Bowl advertising: Michael C. Hall in \"Skittles Commercial: The Broadway Musical\" \u003c/strong>\u003c/p>\n\u003cp>It's already a weird idea: Just before the Super Bowl, Skittles will present a half-hour musical at The Town Hall theater, starring Michael C. Hall. Only the theater's paying audience will see it (proceeds will be donated to charity). The cast recording is already up on Spotify, there are teaser ads online and the company has released a video of one song titled \"Advertising Ruins Everything.\" (Sample lyric: \"\u003cem>It shows me how perfect a person can be/and reminds me how perfect I'm not.\u003c/em>\") Never mind how bizarre it is to spend all this effort and money to create a Broadway show/advertisement only 1,500 people will see; it's also wild to publicize a song that argues this whole experience is damaging. Tough to know how any of this sells Skittles, but anything that gives a gig to the mega-talented Hall can't be all bad.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/1nIJCtq9KOk'\n title='//www.youtube.com/embed/1nIJCtq9KOk'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Best hijacking of Super Bowl ad frenzy: Volvo's Longest Drive Contest\u003c/strong>\u003c/p>\n\u003cp>Volvo is encouraging people not to watch the game by \u003ca href=\"https://s60longestdrive.com/\">sponsoring a contest where you can take a \"digital test drive\"\u003c/a> of its S60 sedan on a smartphone as the Big Game starts. The three people who keep their eyes on the sedan for the longest time—no looking at the game or other commercials—will win a \"Care by Volvo\" subscription. The subscription provides an S60 or similar luxury vehicle to drive for two years. It covers everything but gas for the car. And Volvo gets a heap of publicity without spending millions on a Super Bowl ad, engineering a contest where the winners have to give the big prize back after two years. Masterful.\u003c/p>\n\u003cp>\u003cstrong>Best jab at ads that don't have anything to do with the product they advertise: Ram Trucks' \"Can't Remember\"\u003c/strong>\u003c/p>\n\u003cp>Two cowboys load their gear into a big trailer, shooting the breeze—as cowhands will—about which past Super Bowl commercials they like the most. After talking about the one about herding cats and the other one with the talking baby, the cowboys realize they don't know what products those spots were advertising (if you guessed Electronic Data Systems and E-Trade without using Google, then you probably work in advertising). The camera pulls back to show one of the guys getting into an imposing Ram truck as he says \"They need to just show you what they're sellin'!\" Like a thinly disguised poke at the competition, perhaps? At least this ad was less offensive than their effort last year, which used audio from a speech by Martin Luther King Jr., lending the appearance that one of history's greatest activists was helping shill for a truck company.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/aMh_AIs27Ks'\n title='//www.youtube.com/embed/aMh_AIs27Ks'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Most awkward use of celebrities for an understated charity: Carrie Bradshaw and The Dude for Stella Artois\u003c/strong>\u003c/p>\n\u003cp>Sure, it's fun to see Sarah Jessica Parker and Jeff Bridges briefly reprise their iconic characters from \u003cem>Sex and the City\u003c/em> and \u003cem>The Big Lebowski\u003c/em>, even if it's just in an ad for a highfalutin Belgian pilsner. But there's not much impact, beyond seeing the two of them onscreen, passing up their signature drinks—a White Russian and a Cosmopolitan—for a Stella. You have to go online to see the details, but the company will donate a portion of proceeds from every bottle, pint or glass chalice sold until March 31 to \u003ca href=\"http://Water.org\">Water.org\u003c/a>. Might have been nice to see that detail in the actual TV ad.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/IX8TMYRk6_w'\n title='//www.youtube.com/embed/IX8TMYRk6_w'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2019 NPR. To see more, visit https://www.npr.org.\u003cimg src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Super+Bowl+Ads+2019%3A+Stunts%2C+Self-Deprecation+And+Celebrity+Sightings&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/109149/super-bowl-ads-2019-stunts-self-deprecation-and-celebrity-sightings","authors":["byline_pop_109149"],"categories":["pop_3"],"tags":["pop_3426","pop_100","pop_77"],"featImg":"pop_109150","label":"pop"},"pop_101669":{"type":"posts","id":"pop_101669","meta":{"index":"posts_1591205157","site":"pop","id":"101669","score":null,"sort":[1517950484000]},"guestAuthors":[],"slug":"the-extraordinarily-sexist-history-of-laundry-detergent-commercials","title":"The Extraordinarily Sexist History of Laundry Detergent Commercials","publishDate":1517950484,"format":"standard","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cp>Over the weekend, Tide launched a new, attention-grabbing ad campaign that centered simply around linking the detergent brand to clean clothes. The twist was that it put a rugged man front and center, actively taking the audience's understanding of advertising semiotics and gleefully flipping it on its head.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=6gGXnE1Dbh0\u003c/p>\n\u003cp>The \u003ca href=\"https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/02/04/the-five-best-super-bowl-commercials-from-tide-to-tide/?utm_term=.d346f237a9b4\">nationwide joy\u003c/a> that greeted the Tide ads was an indication of just how much America is ready to leave the tired, lady-at-the-washing-machine trope in the past. The \u003ca href=\"http://www.imdb.com/name/nm1092086/?ref_=tt_cl_t2\">David Harbour\u003c/a>-starring spots weren't just refreshing, they were incredibly overdue.\u003c/p>\n\u003cp>Detergent advertising has been stuck in one of the longest ruts in TV history. It all started after women spent World War II actively engaged in manufacturing and industrial work. When the male workforce came home, America suddenly had to figure out how to get a nation of Rosie the Riveters back off the payroll and into the kitchen.\u003c/p>\n\u003cp>The twin forces of capitalism and advertising were immediately employed to convince women that household chores were just as appealing as saving America had been. The messaging seeped into commercials, both on television and in print, and applied to anything and everything home-related.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>In the 1950s, one angle employed to encourage housewifery was to convince women that there was glamor to be found in drudgery. In this Ivory Snow commercial from the period, the home was a \"castle,\" the housewife was a \"storybook princess,\" and the laundry was \"her trousseau\" (which, according to dictionary.com, means \"the clothes, household linen, and other belongings collected by a bride for her marriage\").\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=ChaRHzB2EpQ\u003c/p>\n\u003cp>Back then, for the women who weren't buying the princess angle, laundry was presented as a complex and scientific task, well-suited to glasses-wearing, pointer-wielding smartypants who knew all about \"cycletron programming\" and \"complete agitation.\" These Tide and Westinghouse commercials were transparently geared towards women who had ambitions beyond staying at home, to try and make it seem like doing so was actually a challenging, interesting, and science-y endeavor.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=tMICBp4k-Z0\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=8u2BTjLte0k\u003c/p>\n\u003cp>By the 1960s, detergent commercials somehow got even worse, proudly and loudly plunging headfirst into the realms of mansplaining. Watch in horror as omnipotent man voices tell these grown women what to do with their skivvies.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=AGZMvm6_gHo\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=wPrSpihatgM\u003c/p>\n\u003cp>At some point in the middle of the '60s, some genius at Bold figured out that talking about laundry was as interminably boring as doing it, and figured some music might liven things up. It absolutely did not, thanks to the fact that no one could be bothered to make up a song with a perceivable hook. Just check out Mrs. Smith and Mrs. Jones sing-speaking at each other like two malfunctioning \u003ca href=\"http://www.imdb.com/title/tt0073747/?ref_=nv_sr_2\">Stepford Wives.\u003c/a>\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=hD72ovIah1o\u003c/p>\n\u003cp>Fab managed to come up with a catchier jingle to accompany the 1968 ad below, while making it abundantly clear that fun in fields was the realm of boys, men, and \"Jenny,\" who was \"just as bad as the boys,\" and inside not-fun was for responsible ladies in clean dresses. The marked line between this sensible housewife and the rest of her fun family ends up being rather depressing. A matter made worse by the fact that, in 2010, the borax they're all so gleefully singing about was listed as a \u003ca href=\"https://en.wikipedia.org/wiki/Borax\">Substance of Very High Concern\u003c/a> in Europe, due to the fact that it can cause infertility. Fun!\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=RdxO7HbY0cU\u003c/p>\n\u003cp>In the 1970s, in the midst of the second-wave feminism boom, Salvo had a panic attack about how to market itself. They put out one commercial that started with the line \"Bet you miss your mommy now that she's working,\" and ends with the tagline \"For women with lots to do!\" The message is that women are allowed to have jobs now, but the laundry is definitely still one of them.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=VLOKdDbULwM\u003c/p>\n\u003cp>At least Salvo attempted to acknowledge the changing social status of women. Tide went into a deep denial and hammered home the message that things were just the same as they'd always been.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=cm7AWmp60vc\u003c/p>\n\u003cp>Most other companies, including Bonus, continued to present itself as a source of happiness for generations of women who were most fulfilled by staying at home.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=cVo-xsjkSrI\u003c/p>\n\u003cp>That very specific idea of women passing down laundry to the next generation of girls continued well into the '80s (and beyond). This Bold ad featured three generations of women. Not a man in sight!\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=M1fqdsWSZaM\u003c/p>\n\u003cp>To give you some idea of how little sexist messaging changed in detergent commercials over the decades, here's one from the '80s, that is almost identical -- down to the borax jingle -- to the Fab commercial from 1968.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=VqVzxhHo3Yw\u003c/p>\n\u003cp>By the '90s, the idea that laundry was the exclusive domain of women was so ingrained in our culture -- as well as ad agencies' ideas of what would sell products -- that laundry commercials simply continued to run with the idea that professional work was for men and housework was for women. To put it in some context, this Gain commercial came out the same year that Netscape Navigator went on the market. So, at the same time the internet was becoming a viable at-home option, women in chore-related commercials were still eternally trapped there.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=fR4m2R7zo5A\u003c/p>\n\u003cp>In the land of detergent, the most women could ask for was a \u003ca href=\"http://www.bbc.com/news/magazine-25943326\">New Man\u003c/a> who appreciated their efforts, as seen in this Dash commercial from 1990.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=alJYFcHk8SI\u003c/p>\n\u003cp>As recently as 2007, Clorox told us in no uncertain terms that laundry was, and always has been a woman's job, adding that \"maybe even a man or two\" had done it at some point. Even if Clorox wished to cling to the idea that where there is a woman, there is a laundry-do-er, who did Clorox think had been washing the clothes of millions of single men, gay men, and male college students all that time?\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=TZeQUxSjHwU\u003c/p>\n\u003cp>In 2011, Clorox attempted to make up for that last one with a commercial featuring dads chatting on a playground and taking care of babies. Tellingly, we never actually see them interact with a washing machine though.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=TCuyMbyFE_U\u003c/p>\n\u003cp>In 2013 -- 2013! -- Tide was still telling us that women were the ones to quit work \"to be with the kids,\" and also that caring about laundry was something inherently passed down to women from their grandmothers. The messaging was 40-years old, and absurdly out of touch, yet apparently \u003cem>still\u003c/em> no one could think of a better way to sell detergent.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=l0cAK9ouRXU\u003c/p>\n\u003cp>Even just last year, Tide's Super Bowl ad \"twist\" consisted of NFL player Rob Gronkowski wearing pigtails and smelling bad -- but it was still a mom washing everyone's clothes.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=oRnI7pX-2vY\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Detergent isn't the only product whose advertising is woefully sexist, but it is a product that has historically ignored the fact that every gender and sexuality needs, buys, and uses it. Based on these ads, one would think that the only people using laundry detergent are heterosexual white women -- and from a selling point, that's just counter-productive. Here's hoping the Tide just turned.\u003c/p>\n\n","blocks":[],"excerpt":"A look back at problematic detergent commercials of yore, and why the tide (pun intended) might be turning.","status":"publish","parent":0,"modified":1517950484,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":23,"wordCount":1305},"headData":{"title":"The Extraordinarily Sexist History of Laundry Detergent Commercials | KQED","description":"A look back at problematic detergent commercials of yore, and why the tide (pun intended) might be turning.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"The Extraordinarily Sexist History of Laundry Detergent Commercials","datePublished":"2018-02-06T20:54:44.000Z","dateModified":"2018-02-06T20:54:44.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"101669 https://ww2.kqed.org/pop/?p=101669","disqusUrl":"https://ww2.kqed.org/pop/2018/02/06/the-extraordinarily-sexist-history-of-laundry-detergent-commercials/","disqusTitle":"The Extraordinarily Sexist History of Laundry Detergent Commercials","path":"/pop/101669/the-extraordinarily-sexist-history-of-laundry-detergent-commercials","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Over the weekend, Tide launched a new, attention-grabbing ad campaign that centered simply around linking the detergent brand to clean clothes. The twist was that it put a rugged man front and center, actively taking the audience's understanding of advertising semiotics and gleefully flipping it on its head.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/6gGXnE1Dbh0'\n title='//www.youtube.com/embed/6gGXnE1Dbh0'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>The \u003ca href=\"https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/02/04/the-five-best-super-bowl-commercials-from-tide-to-tide/?utm_term=.d346f237a9b4\">nationwide joy\u003c/a> that greeted the Tide ads was an indication of just how much America is ready to leave the tired, lady-at-the-washing-machine trope in the past. The \u003ca href=\"http://www.imdb.com/name/nm1092086/?ref_=tt_cl_t2\">David Harbour\u003c/a>-starring spots weren't just refreshing, they were incredibly overdue.\u003c/p>\n\u003cp>Detergent advertising has been stuck in one of the longest ruts in TV history. It all started after women spent World War II actively engaged in manufacturing and industrial work. When the male workforce came home, America suddenly had to figure out how to get a nation of Rosie the Riveters back off the payroll and into the kitchen.\u003c/p>\n\u003cp>The twin forces of capitalism and advertising were immediately employed to convince women that household chores were just as appealing as saving America had been. The messaging seeped into commercials, both on television and in print, and applied to anything and everything home-related.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>In the 1950s, one angle employed to encourage housewifery was to convince women that there was glamor to be found in drudgery. In this Ivory Snow commercial from the period, the home was a \"castle,\" the housewife was a \"storybook princess,\" and the laundry was \"her trousseau\" (which, according to dictionary.com, means \"the clothes, household linen, and other belongings collected by a bride for her marriage\").\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/ChaRHzB2EpQ'\n title='//www.youtube.com/embed/ChaRHzB2EpQ'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Back then, for the women who weren't buying the princess angle, laundry was presented as a complex and scientific task, well-suited to glasses-wearing, pointer-wielding smartypants who knew all about \"cycletron programming\" and \"complete agitation.\" These Tide and Westinghouse commercials were transparently geared towards women who had ambitions beyond staying at home, to try and make it seem like doing so was actually a challenging, interesting, and science-y endeavor.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/tMICBp4k-Z0'\n title='//www.youtube.com/embed/tMICBp4k-Z0'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>https://www.youtube.com/watch?v=8u2BTjLte0k\u003c/p>\n\u003cp>By the 1960s, detergent commercials somehow got even worse, proudly and loudly plunging headfirst into the realms of mansplaining. Watch in horror as omnipotent man voices tell these grown women what to do with their skivvies.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/AGZMvm6_gHo'\n title='//www.youtube.com/embed/AGZMvm6_gHo'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>https://www.youtube.com/watch?v=wPrSpihatgM\u003c/p>\n\u003cp>At some point in the middle of the '60s, some genius at Bold figured out that talking about laundry was as interminably boring as doing it, and figured some music might liven things up. It absolutely did not, thanks to the fact that no one could be bothered to make up a song with a perceivable hook. Just check out Mrs. Smith and Mrs. Jones sing-speaking at each other like two malfunctioning \u003ca href=\"http://www.imdb.com/title/tt0073747/?ref_=nv_sr_2\">Stepford Wives.\u003c/a>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/hD72ovIah1o'\n title='//www.youtube.com/embed/hD72ovIah1o'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Fab managed to come up with a catchier jingle to accompany the 1968 ad below, while making it abundantly clear that fun in fields was the realm of boys, men, and \"Jenny,\" who was \"just as bad as the boys,\" and inside not-fun was for responsible ladies in clean dresses. The marked line between this sensible housewife and the rest of her fun family ends up being rather depressing. A matter made worse by the fact that, in 2010, the borax they're all so gleefully singing about was listed as a \u003ca href=\"https://en.wikipedia.org/wiki/Borax\">Substance of Very High Concern\u003c/a> in Europe, due to the fact that it can cause infertility. Fun!\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/RdxO7HbY0cU'\n title='//www.youtube.com/embed/RdxO7HbY0cU'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>In the 1970s, in the midst of the second-wave feminism boom, Salvo had a panic attack about how to market itself. They put out one commercial that started with the line \"Bet you miss your mommy now that she's working,\" and ends with the tagline \"For women with lots to do!\" The message is that women are allowed to have jobs now, but the laundry is definitely still one of them.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/VLOKdDbULwM'\n title='//www.youtube.com/embed/VLOKdDbULwM'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>At least Salvo attempted to acknowledge the changing social status of women. Tide went into a deep denial and hammered home the message that things were just the same as they'd always been.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/cm7AWmp60vc'\n title='//www.youtube.com/embed/cm7AWmp60vc'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Most other companies, including Bonus, continued to present itself as a source of happiness for generations of women who were most fulfilled by staying at home.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/cVo-xsjkSrI'\n title='//www.youtube.com/embed/cVo-xsjkSrI'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>That very specific idea of women passing down laundry to the next generation of girls continued well into the '80s (and beyond). This Bold ad featured three generations of women. Not a man in sight!\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/M1fqdsWSZaM'\n title='//www.youtube.com/embed/M1fqdsWSZaM'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>To give you some idea of how little sexist messaging changed in detergent commercials over the decades, here's one from the '80s, that is almost identical -- down to the borax jingle -- to the Fab commercial from 1968.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/VqVzxhHo3Yw'\n title='//www.youtube.com/embed/VqVzxhHo3Yw'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>By the '90s, the idea that laundry was the exclusive domain of women was so ingrained in our culture -- as well as ad agencies' ideas of what would sell products -- that laundry commercials simply continued to run with the idea that professional work was for men and housework was for women. To put it in some context, this Gain commercial came out the same year that Netscape Navigator went on the market. So, at the same time the internet was becoming a viable at-home option, women in chore-related commercials were still eternally trapped there.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/fR4m2R7zo5A'\n title='//www.youtube.com/embed/fR4m2R7zo5A'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>In the land of detergent, the most women could ask for was a \u003ca href=\"http://www.bbc.com/news/magazine-25943326\">New Man\u003c/a> who appreciated their efforts, as seen in this Dash commercial from 1990.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/alJYFcHk8SI'\n title='//www.youtube.com/embed/alJYFcHk8SI'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>As recently as 2007, Clorox told us in no uncertain terms that laundry was, and always has been a woman's job, adding that \"maybe even a man or two\" had done it at some point. Even if Clorox wished to cling to the idea that where there is a woman, there is a laundry-do-er, who did Clorox think had been washing the clothes of millions of single men, gay men, and male college students all that time?\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/TZeQUxSjHwU'\n title='//www.youtube.com/embed/TZeQUxSjHwU'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>In 2011, Clorox attempted to make up for that last one with a commercial featuring dads chatting on a playground and taking care of babies. Tellingly, we never actually see them interact with a washing machine though.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/TCuyMbyFE_U'\n title='//www.youtube.com/embed/TCuyMbyFE_U'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>In 2013 -- 2013! -- Tide was still telling us that women were the ones to quit work \"to be with the kids,\" and also that caring about laundry was something inherently passed down to women from their grandmothers. The messaging was 40-years old, and absurdly out of touch, yet apparently \u003cem>still\u003c/em> no one could think of a better way to sell detergent.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/l0cAK9ouRXU'\n title='//www.youtube.com/embed/l0cAK9ouRXU'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Even just last year, Tide's Super Bowl ad \"twist\" consisted of NFL player Rob Gronkowski wearing pigtails and smelling bad -- but it was still a mom washing everyone's clothes.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/oRnI7pX-2vY'\n title='//www.youtube.com/embed/oRnI7pX-2vY'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Detergent isn't the only product whose advertising is woefully sexist, but it is a product that has historically ignored the fact that every gender and sexuality needs, buys, and uses it. Based on these ads, one would think that the only people using laundry detergent are heterosexual white women -- and from a selling point, that's just counter-productive. Here's hoping the Tide just turned.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/101669/the-extraordinarily-sexist-history-of-laundry-detergent-commercials","authors":["11242"],"categories":["pop_2937","pop_3"],"tags":["pop_100","pop_197","pop_1119"],"featImg":"pop_101702","label":"pop"},"pop_4266":{"type":"posts","id":"pop_4266","meta":{"index":"posts_1591205157","site":"pop","id":"4266","score":null,"sort":[1367413245000]},"guestAuthors":[],"slug":"who-said-it-better-kraft-or-partnership-for-a-drug-free-america","title":"Who Said It Better: Kraft or Partnership for a Drug Free America?","publishDate":1367413245,"format":"aside","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cfigure id=\"attachment_4310\" class=\"wp-caption aligncenter\" style=\"max-width: 477px\">\u003ca href=\"http://blogs.kqed.org/pop/2013/05/01/who-said-it-better-kraft-or-partnership-for-a-drug-free-america/screen-shot-2013-04-30-at-5-28-43-pm/\" rel=\"attachment wp-att-4310\">\u003cimg class=\"size-full wp-image-4310\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2013/04/Screen-shot-2013-04-30-at-5.28.43-PM.png\" alt=\"Photo: YouTube\" width=\"477\" height=\"351\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2013/04/Screen-shot-2013-04-30-at-5.28.43-PM.png 477w, https://ww2.kqed.org/app/uploads/sites/12/2013/04/Screen-shot-2013-04-30-at-5.28.43-PM-400x294.png 400w\" sizes=\"(max-width: 477px) 100vw, 477px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://www.youtube.com/watch?v=rfj3dPkeaqI\">YouTube\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>As a society, we don't really \u003cem>have \u003c/em>to watch commercials. Just about every entertainment watching device offers some special option that allows us to skip past the advertisements (save Comcast onDemand, which no longer allows you to fast-forward during feature episodes -- forced commercial watching!). Yet, almost every time I do see a commercial, I get frustrated. It's not because I just hate watching commercials; it's because they all just seem so lazy, weird or unfunny. I guess I just don't think that kids or babies acting like adults is \u003cem>that\u003c/em> funny, but apparently everyone else does. Although, kids acting like kids, as in the case of \u003ca href=\"http://www.youtube.com/watch?v=usfGA6I1HOs\">AT&T's latest batch of commercials\u003c/a>, can be pretty darn funny.\u003c/p>\n\u003cp>Usually, when I watch a commercial these days, I walk away from the experience thinking, \"I cannot believe someone pitched that and then several other people with lots of money green lighted that.\" I am always perplexed by that process. \u003ca href=\"http://www.amctv.com/shows/mad-men\">Mad Men has led me to believe\u003c/a> that advertising is an art, but, in general, the stuff I've stumbled upon recently seems about as lowbrow as possible. As a consumer, I need a little more. I want to be dazzled. I want to be convinced. I want the creative teams at these ad agencies to take back the creative reigns from the clients, as I assume this is why brilliant, imaginative people in a very competitive field are continually producing boring ad campaigns. When I was a kid, there used to be 30 minute TV specials that chronicled the best in advertising. We used to be excited to watch it. I cannot imagine that happening today.\u003c/p>\n\u003cdiv>As I was settling into bed one night recently, I turned on the TV for some noise. Suddenly, a commercial for Kraft Macaroni and Cheese caught my attention. It was based on a 1980s anti-drug PSA, one of my favorite PSAs from childhood. I jolted awake. \u003cem>They cannot be serious\u003c/em>, I thought. \u003cem>What an unoriginal ripoff! Who is this ad even for?\u003c/em> \u003cem>The adults who were pot-smokin' teens in the '80s? Are you attempting to equate macaroni with weed or are you recycling old material you got at an advertiser's garage sale? \u003c/em>My head was swirling. I grabbed my phone and wrote myself a note about it before bed. This had to be revisited. The next morning, I didn't need the note. I couldn't get that commercial off my mind.I updated my Facebook status to indicate my state of confusion. I was hoping to seek solace in the wisdom of my cohorts. Surely, they'd have an explanation or at least share in my frustration, I hoped. But my post garnered a measly two comments: one remarking on the casting of the \"tough cop\" looking dad and the other simply regurgitating the catchphrase from the PSA. In other words, no one was taking this seriously. It occurred to me that I had to show someone both ads, side by side. Then they'd understand!\n\u003cdiv class=\"single-video\">[youtube http://www.youtube.com/watch?v=rfj3dPkeaqI&w=420&h=315]\u003c/div>\n\u003cdiv class=\"single-video\">[youtube http://www.youtube.com/watch?v=AHIzOq9o-h4&w=560&h=315]\u003c/div>\n\u003cp>When my friend Stacia invited me to check out her new house on the Peninsula last weekend, I saw my opportunity. I told her all about the ads and she was interested in seeing what I was talking about. She does, after all, work in the ad business. I cued up the PSA first. Of course, upon viewing this we both laughed aloud. It's tough not to. It's so old and so intense. The acting is abrupt and odd. Even the voice over is brash and indignant. It really gets the point across; don't do drugs, ever. This PSA was a joke to me as a child and is even funnier now cloaked in nostalgia.\u003c/p>\n\u003cp>We then watched the Kraft ad, a modernized version of the same ad only instead of marijuana they used macaroni. The punchline landed and Stacia started laughing; a cute, genuine laugh. I giggled a bit too. \"Damn,\" I said realizing what I didn't want to, \"that \u003cem>was\u003c/em> kind of funny.\" \"It was funny,\" she replied quietly, averting her eyes a bit as if she'd just spoiled my really important theory. She didn't, Kraft did. It was funny and there I was, days after seeing it for the first time, obsessed.\u003c/p>\n\u003cp>Even though my point wasn't about the ad being funny, it still annoyed me that it was. How could something so unoriginal be acceptable? Does its funniness negate the fact that the material is reused? Did they think no one would notice? Am I the only person to notice? Sigh. It seems to me that yes, Kraft could absolutely count this ad as a success. It's funny and I've been thinking about it for over a week, but I'm not convinced it has any creative value. I guess the main question that demands an answer is this: is there art in reappropriating and subverting \u003ca href=\"http://www.adweek.com/adfreak/10-anti-drug-ads-make-you-want-take-drugs-131158\">someone else's failed message\u003c/a>? If there is, Kraft did a bang up job. If there isn't, then we are back where we started. Perhaps, I'm expecting too much from our advertisements. What do you think about these ads?\u003c/p>\n\u003c/div>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n","blocks":[],"excerpt":"Kraft's latest ad takes a cue from a popular 1980s anti-drug PSA. Is there art in reappropriating and subverting someone else's failed message?","status":"publish","parent":0,"modified":1367428906,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":7,"wordCount":930},"headData":{"title":"Who Said It Better: Kraft or Partnership for a Drug Free America? | KQED","description":"Kraft's latest ad takes a cue from a popular 1980s anti-drug PSA. Is there art in reappropriating and subverting someone else's failed message?","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Who Said It Better: Kraft or Partnership for a Drug Free America?","datePublished":"2013-05-01T13:00:45.000Z","dateModified":"2013-05-01T17:21:46.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"4266 http://blogs.kqed.org/pop/?p=4266","disqusUrl":"https://ww2.kqed.org/pop/2013/05/01/who-said-it-better-kraft-or-partnership-for-a-drug-free-america/","disqusTitle":"Who Said It Better: Kraft or Partnership for a Drug Free America?","path":"/pop/4266/who-said-it-better-kraft-or-partnership-for-a-drug-free-america","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_4310\" class=\"wp-caption aligncenter\" style=\"max-width: 477px\">\u003ca href=\"http://blogs.kqed.org/pop/2013/05/01/who-said-it-better-kraft-or-partnership-for-a-drug-free-america/screen-shot-2013-04-30-at-5-28-43-pm/\" rel=\"attachment wp-att-4310\">\u003cimg class=\"size-full wp-image-4310\" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2013/04/Screen-shot-2013-04-30-at-5.28.43-PM.png\" alt=\"Photo: YouTube\" width=\"477\" height=\"351\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2013/04/Screen-shot-2013-04-30-at-5.28.43-PM.png 477w, https://ww2.kqed.org/app/uploads/sites/12/2013/04/Screen-shot-2013-04-30-at-5.28.43-PM-400x294.png 400w\" sizes=\"(max-width: 477px) 100vw, 477px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Photo: \u003ca href=\"http://www.youtube.com/watch?v=rfj3dPkeaqI\">YouTube\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>As a society, we don't really \u003cem>have \u003c/em>to watch commercials. Just about every entertainment watching device offers some special option that allows us to skip past the advertisements (save Comcast onDemand, which no longer allows you to fast-forward during feature episodes -- forced commercial watching!). Yet, almost every time I do see a commercial, I get frustrated. It's not because I just hate watching commercials; it's because they all just seem so lazy, weird or unfunny. I guess I just don't think that kids or babies acting like adults is \u003cem>that\u003c/em> funny, but apparently everyone else does. Although, kids acting like kids, as in the case of \u003ca href=\"http://www.youtube.com/watch?v=usfGA6I1HOs\">AT&T's latest batch of commercials\u003c/a>, can be pretty darn funny.\u003c/p>\n\u003cp>Usually, when I watch a commercial these days, I walk away from the experience thinking, \"I cannot believe someone pitched that and then several other people with lots of money green lighted that.\" I am always perplexed by that process. \u003ca href=\"http://www.amctv.com/shows/mad-men\">Mad Men has led me to believe\u003c/a> that advertising is an art, but, in general, the stuff I've stumbled upon recently seems about as lowbrow as possible. As a consumer, I need a little more. I want to be dazzled. I want to be convinced. I want the creative teams at these ad agencies to take back the creative reigns from the clients, as I assume this is why brilliant, imaginative people in a very competitive field are continually producing boring ad campaigns. When I was a kid, there used to be 30 minute TV specials that chronicled the best in advertising. We used to be excited to watch it. I cannot imagine that happening today.\u003c/p>\n\u003cdiv>As I was settling into bed one night recently, I turned on the TV for some noise. Suddenly, a commercial for Kraft Macaroni and Cheese caught my attention. It was based on a 1980s anti-drug PSA, one of my favorite PSAs from childhood. I jolted awake. \u003cem>They cannot be serious\u003c/em>, I thought. \u003cem>What an unoriginal ripoff! Who is this ad even for?\u003c/em> \u003cem>The adults who were pot-smokin' teens in the '80s? Are you attempting to equate macaroni with weed or are you recycling old material you got at an advertiser's garage sale? \u003c/em>My head was swirling. I grabbed my phone and wrote myself a note about it before bed. This had to be revisited. The next morning, I didn't need the note. I couldn't get that commercial off my mind.I updated my Facebook status to indicate my state of confusion. I was hoping to seek solace in the wisdom of my cohorts. Surely, they'd have an explanation or at least share in my frustration, I hoped. But my post garnered a measly two comments: one remarking on the casting of the \"tough cop\" looking dad and the other simply regurgitating the catchphrase from the PSA. In other words, no one was taking this seriously. It occurred to me that I had to show someone both ads, side by side. Then they'd understand!\n\u003cdiv class=\"single-video\">\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/rfj3dPkeaqI'\n title='//www.youtube.com/embed/rfj3dPkeaqI'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/div>\n\u003cdiv class=\"single-video\">\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/AHIzOq9o-h4'\n title='//www.youtube.com/embed/AHIzOq9o-h4'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/div>\n\u003cp>When my friend Stacia invited me to check out her new house on the Peninsula last weekend, I saw my opportunity. I told her all about the ads and she was interested in seeing what I was talking about. She does, after all, work in the ad business. I cued up the PSA first. Of course, upon viewing this we both laughed aloud. It's tough not to. It's so old and so intense. The acting is abrupt and odd. Even the voice over is brash and indignant. It really gets the point across; don't do drugs, ever. This PSA was a joke to me as a child and is even funnier now cloaked in nostalgia.\u003c/p>\n\u003cp>We then watched the Kraft ad, a modernized version of the same ad only instead of marijuana they used macaroni. The punchline landed and Stacia started laughing; a cute, genuine laugh. I giggled a bit too. \"Damn,\" I said realizing what I didn't want to, \"that \u003cem>was\u003c/em> kind of funny.\" \"It was funny,\" she replied quietly, averting her eyes a bit as if she'd just spoiled my really important theory. She didn't, Kraft did. It was funny and there I was, days after seeing it for the first time, obsessed.\u003c/p>\n\u003cp>Even though my point wasn't about the ad being funny, it still annoyed me that it was. How could something so unoriginal be acceptable? Does its funniness negate the fact that the material is reused? Did they think no one would notice? Am I the only person to notice? Sigh. It seems to me that yes, Kraft could absolutely count this ad as a success. It's funny and I've been thinking about it for over a week, but I'm not convinced it has any creative value. I guess the main question that demands an answer is this: is there art in reappropriating and subverting \u003ca href=\"http://www.adweek.com/adfreak/10-anti-drug-ads-make-you-want-take-drugs-131158\">someone else's failed message\u003c/a>? If there is, Kraft did a bang up job. If there isn't, then we are back where we started. Perhaps, I'm expecting too much from our advertisements. What do you think about these ads?\u003c/p>\n\u003c/div>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/4266/who-said-it-better-kraft-or-partnership-for-a-drug-free-america","authors":["2438"],"categories":["pop_3"],"tags":["pop_100","pop_683"],"featImg":"pop_4328","label":"pop"},"pop_705":{"type":"posts","id":"pop_705","meta":{"index":"posts_1591205157","site":"pop","id":"705","score":null,"sort":[1360017453000]},"guestAuthors":[],"slug":"3-theories-i-am-developing-about-comedy-based-on-the-nerdist-podcast-sketchfest-2013","title":"3 Theories I Am Developing About Comedy Based on the Nerdist Podcast: Sketchfest 2013","publishDate":1360017453,"format":"aside","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cfigure id=\"attachment_1039\" class=\"wp-caption aligncenter\" style=\"max-width: 960px\">\u003ca href=\"http://blogs.kqed.org/pop/2013/02/04/3-theories-i-am-developing-about-comedy-based-on-the-nerdist-podcast-sketchfest-2013/sfsketchfest2013_nerdist_007/\" rel=\"attachment wp-att-1039\">\u003cimg class=\" wp-image-1039 \" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2013/02/SFSketchfest2013_Nerdist_007.jpg\" alt=\"SFSketchfest2013_Nerdist_007\" width=\"960\" height=\"640\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2013/02/SFSketchfest2013_Nerdist_007.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/12/2013/02/SFSketchfest2013_Nerdist_007-400x266.jpg 400w, https://ww2.kqed.org/app/uploads/sites/12/2013/02/SFSketchfest2013_Nerdist_007-800x533.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Nerdist Podcast's Chris Hardwick, Matt Mira and Jonah Ray interview Pete Holmes © 2013 Photo by Jakub Mosur\u003c/figcaption>\u003c/figure>\n\u003cp style=\"text-align: left\">On Saturday night I went to my THIRD Sketchfest event, the \u003ca href=\"http://www.nerdist.com/\" target=\"_blank\" rel=\"noopener\">\u003cem>Nerdist\u003c/em> podcast\u003c/a> live at the Marines Memorial Theater. To be honest, I have never listened to the \u003cem>Nerdist\u003c/em> and really only wanted to go because I have a long-standing \u003ca href=\"http://youtu.be/Vxk_-3nScS8\" target=\"_blank\" rel=\"noopener\">\u003cem>Singled Out\u003c/em>-related crush\u003c/a> on Chris Hardwick, the instigator of the podcast. I was surprised and intrigued in a couple ways. First: Chris Hardwick is pretty filthy in an impressively non-misogynistic way, which I liked and wasn't expecting. Second: the show also features two other guys, also non-misogynistic Matt Mira, from \u003ca href=\"http://youtu.be/Mm2lntrUz-I\" target=\"_blank\" rel=\"noopener\">the now-cancelled \u003c/a>\u003cem>\u003ca href=\"http://youtu.be/Mm2lntrUz-I\" target=\"_blank\" rel=\"noopener\">Attack of the Show\u003c/a>,\u003c/em> and trying-really-hard-to-not-be-misogynistic Jonah Ray, from those \u003ca href=\"http://youtu.be/KNWuOJXP-R4\" target=\"_blank\" rel=\"noopener\">\"Bing It On\" Bing commercials\u003c/a>. Needless to say there was a lot of heckling related to being in \"Google's back yard.\" On Saturday, they were joined by guest Pete Holmes from \u003ca href=\"http://youtu.be/dxDSQ23cWhE\" target=\"_blank\" rel=\"noopener\">this E-Trade commercial\u003c/a>. I'm still on the fence about his misogyny level. Third: they started the show, which I assumed would be a podcast-style round-table, with three individual stand-up acts, which is really what started me thinking about the whole EXISTENCE OF STAND-UP COMEDY. Since Saturday I have developed a few theories about this subject which I will share with you now:\u003c/p>\n\u003cp style=\"text-align: left\">\u003cstrong>1. Stand-up is performance art that is 98% about getting an automatic physical reaction (laughter) from the audience.\u003c/strong>\u003c/p>\n\u003cp style=\"text-align: left\">The difference between the \u003cem>Nerdist \u003c/em>and \u003ca href=\"http://www.kqed.org/arts/multimedia/article.jsp?essid=84274\" target=\"_blank\" rel=\"noopener\">my all-time favorite podcast of all time, \u003cem>Uhh Yeah Dude\u003c/em>\u003c/a>, is the goal of the creators. All the guys on the \u003cem>Nerdist\u003c/em>, and their guests, are comedians who want one thing and one thing only: to make you laugh. And they do a really good job of it! Old men's anatomy is funny! Your father performing sex acts on your girlfriend is funny! \"My sleep number is 9/11\" (Pete Holmes said that one) is really, really funny! But do any of those things mean anything? \u003cem>Uhh Yeah Dude\u003c/em> is also funny. So funny that sometimes while listening I laugh so hard I can't breath. But because the two guys in it aren't comedians per se, they aren't just going for laughs. Their goal is talk about the ridiculousness of the world we currently live in. Which is tragic, but also inherently funny. The \u003cem>Nerdist \u003c/em>and \u003cem>Uhh Yeah Dude \u003c/em>are both made up of straight white guys trying to find their place in a world that no longer just accepts straight white guys as the dominators of everything, but \u003cem>Uhh Yeah Dude \u003c/em>does it with subtly and heart while the \u003cem>Nerdist \u003c/em>plays it for laughs.\u003c/p>\n\u003cp style=\"text-align: left\">\u003cstrong>2. You can't be in stand-up unless you have some serious ego-related issues.\u003c/strong>\u003c/p>\n\u003cp style=\"text-align: left\">Okay, this could be the same for any performing art, but comedy takes it to the next level. There you are, standing on a stage, as YOURSELF (or a weirder, dirtier, crazier version of yourself, but with YOUR NAME anyway), all alone, with the one goal of getting the audience to like you. Why would you want to do that? Because you are compelled to make great art and change the world? Or because deep down you hate yourself and think no one will ever love you and so you need to get on stage every night and hear the laughter of strangers to stop yourself from putting your head in the oven? I don't necessarily mean that in a judgmental way. Every single person wants more love and maybe stand-up comedians are just taking the most direct route. Still, it can be rough. Just ask Jonah Ray's sour face when Chris Hardwick and Pete Holmes totally dominated the podcast section of the show talking about Alf. Jonah had to make someone offstage bring him a drink and then take cheap-shots at Matt Mira's belly just to get the people (us) to give him that life-sustaining approval he so needed again.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp style=\"text-align: left\">\u003cstrong>3. There probably aren't going to be as many women as there are men in stand-up comedy for a long, long time.\u003c/strong>\u003c/p>\n\u003cp style=\"text-align: left\">As far as I can tell, comedy is a white straight boys' club. Yes, I know that I have attended mainly male events \u003ca href=\"http://blogs.kqed.org/pop/tag/sf-sketchfest/\" target=\"_blank\" rel=\"noopener\">thus far at Sketchfest\u003c/a> (Garfunkel & Oates is on the list for next week though!) but even at NightLife the comedians were predominantly male. I like boys, I really do (see: Chris Hardwick, above, and \u003ca href=\"http://flashmonster.tumblr.com/post/37820641155/i-used-all-my-apps-for-this-last-giro-tribute\" target=\"_blank\" rel=\"noopener\">my dad\u003c/a>), but I wish there were more girls on stage. I would never say that women DON'T have the crazy ego issues men do. I mean, struggling with identity and ego are human problems and it doesn't really help anyone to just say one group of us is more mentally healthy than another group (unless that group is sociopaths or something and then it is just factual accurate, probably). But it's possible that women are generally trained to express their insecurities in different ways than by being funny. Maybe that's why we have so many female strippers?\u003c/p>\n\u003cp>\u003c/p>\n\u003cp style=\"text-align: left\">Anyway, none of this is to say I didn't really enjoy myself at the show. I did! And Sketchfest isn't even over! I have it on good authority that the rest of the shows will be equally \u003ca href=\"http://sfsketchfest.com/x/performers/american-splendor-10th-anniversary-screening/\" target=\"_blank\" rel=\"noopener\">thought-provoking\u003c/a> \u003ca href=\"http://sfsketchfest.com/x/performers/inside-joke-john-landis/\" target=\"_blank\" rel=\"noopener\">and\u003c/a> \u003ca href=\"http://sfsketchfest.com/x/performers/the-naked-gun/\" target=\"_blank\" rel=\"noopener\">entertaining\u003c/a> (go to the shows I just linked to, trust me). So stay tuned for next week when my theories get sharper and I actually see a female comedy show!\u003c/p>\n\n","blocks":[],"excerpt":"Stand-up comedy is a strange beast. Here are some ideas about WHAT IT ALL MEANS.","status":"publish","parent":0,"modified":1552031038,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":2,"wordCount":971},"headData":{"title":"3 Theories I Am Developing About Comedy Based on the Nerdist Podcast: Sketchfest 2013 | KQED","description":"Stand-up comedy is a strange beast. Here are some ideas about WHAT IT ALL MEANS.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"3 Theories I Am Developing About Comedy Based on the Nerdist Podcast: Sketchfest 2013","datePublished":"2013-02-04T22:37:33.000Z","dateModified":"2019-03-08T07:43:58.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"705 http://blogs.kqed.org/pop/?p=705","disqusUrl":"https://ww2.kqed.org/pop/2013/02/04/3-theories-i-am-developing-about-comedy-based-on-the-nerdist-podcast-sketchfest-2013/","disqusTitle":"3 Theories I Am Developing About Comedy Based on the Nerdist Podcast: Sketchfest 2013","path":"/pop/705/3-theories-i-am-developing-about-comedy-based-on-the-nerdist-podcast-sketchfest-2013","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_1039\" class=\"wp-caption aligncenter\" style=\"max-width: 960px\">\u003ca href=\"http://blogs.kqed.org/pop/2013/02/04/3-theories-i-am-developing-about-comedy-based-on-the-nerdist-podcast-sketchfest-2013/sfsketchfest2013_nerdist_007/\" rel=\"attachment wp-att-1039\">\u003cimg class=\" wp-image-1039 \" src=\"http://ww2.kqed.org/pop/wp-content/uploads/sites/12/2013/02/SFSketchfest2013_Nerdist_007.jpg\" alt=\"SFSketchfest2013_Nerdist_007\" width=\"960\" height=\"640\" srcset=\"https://ww2.kqed.org/app/uploads/sites/12/2013/02/SFSketchfest2013_Nerdist_007.jpg 1200w, https://ww2.kqed.org/app/uploads/sites/12/2013/02/SFSketchfest2013_Nerdist_007-400x266.jpg 400w, https://ww2.kqed.org/app/uploads/sites/12/2013/02/SFSketchfest2013_Nerdist_007-800x533.jpg 800w\" sizes=\"(max-width: 960px) 100vw, 960px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The Nerdist Podcast's Chris Hardwick, Matt Mira and Jonah Ray interview Pete Holmes © 2013 Photo by Jakub Mosur\u003c/figcaption>\u003c/figure>\n\u003cp style=\"text-align: left\">On Saturday night I went to my THIRD Sketchfest event, the \u003ca href=\"http://www.nerdist.com/\" target=\"_blank\" rel=\"noopener\">\u003cem>Nerdist\u003c/em> podcast\u003c/a> live at the Marines Memorial Theater. To be honest, I have never listened to the \u003cem>Nerdist\u003c/em> and really only wanted to go because I have a long-standing \u003ca href=\"http://youtu.be/Vxk_-3nScS8\" target=\"_blank\" rel=\"noopener\">\u003cem>Singled Out\u003c/em>-related crush\u003c/a> on Chris Hardwick, the instigator of the podcast. I was surprised and intrigued in a couple ways. First: Chris Hardwick is pretty filthy in an impressively non-misogynistic way, which I liked and wasn't expecting. Second: the show also features two other guys, also non-misogynistic Matt Mira, from \u003ca href=\"http://youtu.be/Mm2lntrUz-I\" target=\"_blank\" rel=\"noopener\">the now-cancelled \u003c/a>\u003cem>\u003ca href=\"http://youtu.be/Mm2lntrUz-I\" target=\"_blank\" rel=\"noopener\">Attack of the Show\u003c/a>,\u003c/em> and trying-really-hard-to-not-be-misogynistic Jonah Ray, from those \u003ca href=\"http://youtu.be/KNWuOJXP-R4\" target=\"_blank\" rel=\"noopener\">\"Bing It On\" Bing commercials\u003c/a>. Needless to say there was a lot of heckling related to being in \"Google's back yard.\" On Saturday, they were joined by guest Pete Holmes from \u003ca href=\"http://youtu.be/dxDSQ23cWhE\" target=\"_blank\" rel=\"noopener\">this E-Trade commercial\u003c/a>. I'm still on the fence about his misogyny level. Third: they started the show, which I assumed would be a podcast-style round-table, with three individual stand-up acts, which is really what started me thinking about the whole EXISTENCE OF STAND-UP COMEDY. Since Saturday I have developed a few theories about this subject which I will share with you now:\u003c/p>\n\u003cp style=\"text-align: left\">\u003cstrong>1. Stand-up is performance art that is 98% about getting an automatic physical reaction (laughter) from the audience.\u003c/strong>\u003c/p>\n\u003cp style=\"text-align: left\">The difference between the \u003cem>Nerdist \u003c/em>and \u003ca href=\"http://www.kqed.org/arts/multimedia/article.jsp?essid=84274\" target=\"_blank\" rel=\"noopener\">my all-time favorite podcast of all time, \u003cem>Uhh Yeah Dude\u003c/em>\u003c/a>, is the goal of the creators. All the guys on the \u003cem>Nerdist\u003c/em>, and their guests, are comedians who want one thing and one thing only: to make you laugh. And they do a really good job of it! Old men's anatomy is funny! Your father performing sex acts on your girlfriend is funny! \"My sleep number is 9/11\" (Pete Holmes said that one) is really, really funny! But do any of those things mean anything? \u003cem>Uhh Yeah Dude\u003c/em> is also funny. So funny that sometimes while listening I laugh so hard I can't breath. But because the two guys in it aren't comedians per se, they aren't just going for laughs. Their goal is talk about the ridiculousness of the world we currently live in. Which is tragic, but also inherently funny. The \u003cem>Nerdist \u003c/em>and \u003cem>Uhh Yeah Dude \u003c/em>are both made up of straight white guys trying to find their place in a world that no longer just accepts straight white guys as the dominators of everything, but \u003cem>Uhh Yeah Dude \u003c/em>does it with subtly and heart while the \u003cem>Nerdist \u003c/em>plays it for laughs.\u003c/p>\n\u003cp style=\"text-align: left\">\u003cstrong>2. You can't be in stand-up unless you have some serious ego-related issues.\u003c/strong>\u003c/p>\n\u003cp style=\"text-align: left\">Okay, this could be the same for any performing art, but comedy takes it to the next level. There you are, standing on a stage, as YOURSELF (or a weirder, dirtier, crazier version of yourself, but with YOUR NAME anyway), all alone, with the one goal of getting the audience to like you. Why would you want to do that? Because you are compelled to make great art and change the world? Or because deep down you hate yourself and think no one will ever love you and so you need to get on stage every night and hear the laughter of strangers to stop yourself from putting your head in the oven? I don't necessarily mean that in a judgmental way. Every single person wants more love and maybe stand-up comedians are just taking the most direct route. Still, it can be rough. Just ask Jonah Ray's sour face when Chris Hardwick and Pete Holmes totally dominated the podcast section of the show talking about Alf. Jonah had to make someone offstage bring him a drink and then take cheap-shots at Matt Mira's belly just to get the people (us) to give him that life-sustaining approval he so needed again.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp style=\"text-align: left\">\u003cstrong>3. There probably aren't going to be as many women as there are men in stand-up comedy for a long, long time.\u003c/strong>\u003c/p>\n\u003cp style=\"text-align: left\">As far as I can tell, comedy is a white straight boys' club. Yes, I know that I have attended mainly male events \u003ca href=\"http://blogs.kqed.org/pop/tag/sf-sketchfest/\" target=\"_blank\" rel=\"noopener\">thus far at Sketchfest\u003c/a> (Garfunkel & Oates is on the list for next week though!) but even at NightLife the comedians were predominantly male. I like boys, I really do (see: Chris Hardwick, above, and \u003ca href=\"http://flashmonster.tumblr.com/post/37820641155/i-used-all-my-apps-for-this-last-giro-tribute\" target=\"_blank\" rel=\"noopener\">my dad\u003c/a>), but I wish there were more girls on stage. I would never say that women DON'T have the crazy ego issues men do. I mean, struggling with identity and ego are human problems and it doesn't really help anyone to just say one group of us is more mentally healthy than another group (unless that group is sociopaths or something and then it is just factual accurate, probably). But it's possible that women are generally trained to express their insecurities in different ways than by being funny. Maybe that's why we have so many female strippers?\u003c/p>\n\u003cp>\u003c/p>\n\u003cp style=\"text-align: left\">Anyway, none of this is to say I didn't really enjoy myself at the show. I did! And Sketchfest isn't even over! I have it on good authority that the rest of the shows will be equally \u003ca href=\"http://sfsketchfest.com/x/performers/american-splendor-10th-anniversary-screening/\" target=\"_blank\" rel=\"noopener\">thought-provoking\u003c/a> \u003ca href=\"http://sfsketchfest.com/x/performers/inside-joke-john-landis/\" target=\"_blank\" rel=\"noopener\">and\u003c/a> \u003ca href=\"http://sfsketchfest.com/x/performers/the-naked-gun/\" target=\"_blank\" rel=\"noopener\">entertaining\u003c/a> (go to the shows I just linked to, trust me). So stay tuned for next week when my theories get sharper and I actually see a female comedy show!\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/705/3-theories-i-am-developing-about-comedy-based-on-the-nerdist-podcast-sketchfest-2013","authors":["2130"],"categories":["pop_7","pop_6","pop_5"],"tags":["pop_101","pop_16","pop_100","pop_104","pop_103","pop_105","pop_107","pop_15","pop_106"],"featImg":"pop_110071","label":"pop"},"pop_669":{"type":"posts","id":"pop_669","meta":{"index":"posts_1591205157","site":"pop","id":"669","score":null,"sort":[1359995382000]},"guestAuthors":[],"slug":"super-bowl-commercial-superlatives","title":"Super Bowl Commercial Superlatives","publishDate":1359995382,"format":"aside","headTitle":"KQED Pop | KQED Arts","labelTerm":{"site":"pop"},"content":"\u003cp>\u003cstrong>Most Likely to Make You Cry:\u003c/strong> Budweiser, \"Brotherhood\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=b0sm4o8pcdwyfj394kmv2q\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>Set to Fleetwood Mac's \"Landslide\" (the very first time Nicks and Co. have allowed the song to be commercially licensed), the relationship of a Clydesdale and his breeder unfolds, from wobbly first steps to the horse's entry into the big leagues. Years later, the breeder tries to reunite with his long lost pal and what happens is \u003ca href=\"http://www.youtube.com/watch?v=btuxO-C2IzE\">Christian the Lion\u003c/a> all over again. Commence \u003ca href=\"http://25.media.tumblr.com/tumblr_m27bi7C3d51r6aoq4o1_500.gif\">ugly crying\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Be Confused for an Ad about Illiteracy:\u003c/strong> Subway, “Febru-any”\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=maqgik3z5pzmaqpzs2p-yg\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>Various athletes fail to correctly pronounce Febru-any, in an attempt to get the nation talking about the need to make positive changes to our education system. Oh, nevermind, it's about sandwiches.\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Make You Offer a BFF Bracelet:\u003c/strong> Best Buy, \"Asking Amy\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=8fqwk29gzygyncak4_fsla\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>Amy Poehler continues to dominate our hearts by asking questions about dongles and clouds and leaves us with a burning question of our own: why isn't she our best friend yet?\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cstrong>Most Likely to End in Divorce:\u003c/strong> Tide, \"Miracle Stain\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=alxzuiunstd6js2jx8i5hq\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>A careless sports fan drops salsa on his jersey, only to find it perfectly morph into Joe Montana's image and become the next \u003ca href=\"http://bodyodd.nbcnews.com/_news/2012/11/15/15169995-see-jesus-in-toast-elvis-on-a-chip-science-tells-who-sees-faces-in-objects?lite\">Jesus on burnt toast or Elvis on a potato chip\u003c/a>. 49er fans make pilgrimages to witness the miracle, until an unlikely Ravens fan destroys all their hopes and dreams.\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Make You Dumber:\u003c/strong> GoDaddy, \"The Kiss\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=xtzeifrazi7e9khhg6qiew\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>This ad is memorable, not for its creativity or smart writing, but for the \"icky\" make-out session between Israeli supermodel Bar Rafaeli and a stereotypical nerd. The masterminds behind this ad probably think smart people are gross because they have no idea what it's like to be one.\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Make You Stop Freaking Out About Your Age: \u003c/strong>Taco Bell, \"Viva Young\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=5q7-sli8mq3coiy2ya5epg\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>Just because you found a grey hair and have achey joints doesn't mean you don't know how to get down. Lest we forget the wise words of the great philosopher Aaliyah: \"\u003ca href=\"http://youtu.be/rRwhm-B6yNI\">Age ain't nothing but a number\u003c/a>.\"\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Make You Want to Go to There:\u003c/strong> Kia, \"Space Babies\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=-ra6tl497-7f0xkxkgszsw\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>In an attempt to avoid \"the birds and the bees\" talk, a father invents a \u003ca href=\"http://cuteoverload.com/\">Cute Overload\u003c/a> planet called Babylandia where babies of all varieties (penguins and pandas and puppies, oh my!) hang out before they meet their parents. One way ticket please.\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Make You Beg for the Macarena: \u003c/strong>PSY, \"Wonderful Pistachios Get Crackin'\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=3ie_mc23g6q95fc6wmtnfg\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>This ruthless \"Gangam Style\" phenomenon is like finding out you have bed bugs over and over again. Will the terror never end?!\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Offend: \u003c/strong>\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=e90jyfkt8a736r6hm8ha0a\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>A white dude from Minnesota spreads positive affirmations around the office...in a Jamaican accent. No.\u003c/p>\n\n","blocks":[],"excerpt":"The good, the bad, and the ugly of Super Bowl commercials.","status":"publish","parent":0,"modified":1359995382,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":20,"wordCount":462},"headData":{"title":"Super Bowl Commercial Superlatives | KQED","description":"The good, the bad, and the ugly of Super Bowl commercials.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Super Bowl Commercial Superlatives","datePublished":"2013-02-04T16:29:42.000Z","dateModified":"2013-02-04T16:29:42.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"669 http://blogs.kqed.org/pop/?p=669","disqusUrl":"https://ww2.kqed.org/pop/2013/02/04/super-bowl-commercial-superlatives/","disqusTitle":"Super Bowl Commercial Superlatives","path":"/pop/669/super-bowl-commercial-superlatives","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>Most Likely to Make You Cry:\u003c/strong> Budweiser, \"Brotherhood\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=b0sm4o8pcdwyfj394kmv2q\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>Set to Fleetwood Mac's \"Landslide\" (the very first time Nicks and Co. have allowed the song to be commercially licensed), the relationship of a Clydesdale and his breeder unfolds, from wobbly first steps to the horse's entry into the big leagues. Years later, the breeder tries to reunite with his long lost pal and what happens is \u003ca href=\"http://www.youtube.com/watch?v=btuxO-C2IzE\">Christian the Lion\u003c/a> all over again. Commence \u003ca href=\"http://25.media.tumblr.com/tumblr_m27bi7C3d51r6aoq4o1_500.gif\">ugly crying\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Be Confused for an Ad about Illiteracy:\u003c/strong> Subway, “Febru-any”\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=maqgik3z5pzmaqpzs2p-yg\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>Various athletes fail to correctly pronounce Febru-any, in an attempt to get the nation talking about the need to make positive changes to our education system. Oh, nevermind, it's about sandwiches.\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Make You Offer a BFF Bracelet:\u003c/strong> Best Buy, \"Asking Amy\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=8fqwk29gzygyncak4_fsla\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>Amy Poehler continues to dominate our hearts by asking questions about dongles and clouds and leaves us with a burning question of our own: why isn't she our best friend yet?\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Most Likely to End in Divorce:\u003c/strong> Tide, \"Miracle Stain\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=alxzuiunstd6js2jx8i5hq\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>A careless sports fan drops salsa on his jersey, only to find it perfectly morph into Joe Montana's image and become the next \u003ca href=\"http://bodyodd.nbcnews.com/_news/2012/11/15/15169995-see-jesus-in-toast-elvis-on-a-chip-science-tells-who-sees-faces-in-objects?lite\">Jesus on burnt toast or Elvis on a potato chip\u003c/a>. 49er fans make pilgrimages to witness the miracle, until an unlikely Ravens fan destroys all their hopes and dreams.\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Make You Dumber:\u003c/strong> GoDaddy, \"The Kiss\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=xtzeifrazi7e9khhg6qiew\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>This ad is memorable, not for its creativity or smart writing, but for the \"icky\" make-out session between Israeli supermodel Bar Rafaeli and a stereotypical nerd. The masterminds behind this ad probably think smart people are gross because they have no idea what it's like to be one.\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Make You Stop Freaking Out About Your Age: \u003c/strong>Taco Bell, \"Viva Young\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=5q7-sli8mq3coiy2ya5epg\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>Just because you found a grey hair and have achey joints doesn't mean you don't know how to get down. Lest we forget the wise words of the great philosopher Aaliyah: \"\u003ca href=\"http://youtu.be/rRwhm-B6yNI\">Age ain't nothing but a number\u003c/a>.\"\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Make You Want to Go to There:\u003c/strong> Kia, \"Space Babies\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=-ra6tl497-7f0xkxkgszsw\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>In an attempt to avoid \"the birds and the bees\" talk, a father invents a \u003ca href=\"http://cuteoverload.com/\">Cute Overload\u003c/a> planet called Babylandia where babies of all varieties (penguins and pandas and puppies, oh my!) hang out before they meet their parents. One way ticket please.\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Make You Beg for the Macarena: \u003c/strong>PSY, \"Wonderful Pistachios Get Crackin'\"\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=3ie_mc23g6q95fc6wmtnfg\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>This ruthless \"Gangam Style\" phenomenon is like finding out you have bed bugs over and over again. Will the terror never end?!\u003c/p>\n\u003cp>\u003cstrong>Most Likely to Offend: \u003c/strong>\u003c/p>\n\u003cdiv class=\"single-video\">\u003ciframe src=\"http://www.hulu.com/embed.html?eid=e90jyfkt8a736r6hm8ha0a\" frameborder=\"0\" scrolling=\"no\" width=\"512\" height=\"288\">\u003c/iframe>\u003c/div>\n\u003cp>\u003c/p>\n\u003cp>A white dude from Minnesota spreads positive affirmations around the office...in a Jamaican accent. No.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/pop/669/super-bowl-commercial-superlatives","authors":["27"],"categories":["pop_5","pop_3"],"tags":["pop_100","pop_77"],"featImg":"pop_676","label":"pop"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/All-Things-Considered-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. 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