City officials are hoping two transportation funding measures that are expected to appear on the November ballot would also help boost funding.

Advocates say $17 million isn't much when you compare it with the $564 million in "health-related economic costs" and $15 million in medical bills that pedestrian injuries generate each year, according to the Walk First data.

"While a little can go a long way in improving pedestrian safety, Walk First is going to take money to build the most effective solutions that save lives," said Nicole Schneider, executive director of Walk San Francisco.

Advocates are pushing the Vision Zero plan, which has a goal of eliminating all traffic deaths by 2024, and say the city needs to take more immediate action. This year alone there have already been five pedestrian fatalities. Last year, there were 21 pedestrian deaths.

At a City Hall hearing today, SFMTA Deputy Director of Planning Timothy Papandreou announced the agency was moving to prioritize 24 street safety projects that would be implemented under Vision Zero in the next two years.

"We are committed to design, deliver and fund and implement these projects," said Papandreou. "Vision Zero is really about human life-saving, and these projects have to have the highest priority. We can't do business as usual."

He said the SFMTA was still working to identify which streets would fall under those priority projects.

Lee also unveiled a multilingual "Be Nice, Look Twice" campaign targeting all street users.

Walk FirstWalk First

San Francisco to Focus on Most Dangerous Intersections for Pedestrians