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much.","imgSizes":{"thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-160x105.jpg","width":160,"height":105,"mimeType":"image/jpeg"},"medium":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-800x524.jpg","width":800,"height":524,"mimeType":"image/jpeg"},"large":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-1020x669.jpg","width":1020,"height":669,"mimeType":"image/jpeg"},"complete_open_graph":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-1200x787.jpg","width":1200,"height":787,"mimeType":"image/jpeg"},"post-thumbnail":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-672x372.jpg","width":672,"height":372,"mimeType":"image/jpeg"},"twentyfourteen-full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-1038x576.jpg","width":1038,"height":576,"mimeType":"image/jpeg"},"full-width":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-1920x1282.jpg","width":1920,"height":1282,"mimeType":"image/jpeg"},"guest-author-32":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-32x32.jpg","width":32,"height":32,"mimeType":"image/jpeg"},"guest-author-50":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-50x50.jpg","width":50,"height":50,"mimeType":"image/jpeg"},"guest-author-64":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-64x64.jpg","width":64,"height":64,"mimeType":"image/jpeg"},"guest-author-96":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-96x96.jpg","width":96,"height":96,"mimeType":"image/jpeg"},"guest-author-128":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-128x128.jpg","width":128,"height":128,"mimeType":"image/jpeg"},"apple_news_ca_landscape_12_9":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-1832x1374.jpg","width":1832,"height":1374,"mimeType":"image/jpeg"},"apple_news_ca_landscape_9_7":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-1376x969.jpg","width":1376,"height":969,"mimeType":"image/jpeg"},"apple_news_ca_landscape_5_5":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-1044x783.jpg","width":1044,"height":783,"mimeType":"image/jpeg"},"apple_news_ca_landscape_4_7":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-632x474.jpg","width":632,"height":474,"mimeType":"image/jpeg"},"apple_news_ca_landscape_4_0":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-536x402.jpg","width":536,"height":402,"mimeType":"image/jpeg"},"apple_news_ca_portrait_12_9":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-1122x969.jpg","width":1122,"height":969,"mimeType":"image/jpeg"},"apple_news_ca_portrait_9_7":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-840x969.jpg","width":840,"height":969,"mimeType":"image/jpeg"},"apple_news_ca_portrait_5_5":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-687x916.jpg","width":687,"height":916,"mimeType":"image/jpeg"},"apple_news_ca_portrait_4_7":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-414x552.jpg","width":414,"height":552,"mimeType":"image/jpeg"},"apple_news_ca_portrait_4_0":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-354x472.jpg","width":354,"height":472,"mimeType":"image/jpeg"},"apple_news_ca_square_12_9":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-1472x969.jpg","width":1472,"height":969,"mimeType":"image/jpeg"},"apple_news_ca_square_9_7":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-1104x969.jpg","width":1104,"height":969,"mimeType":"image/jpeg"},"apple_news_ca_square_5_5":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-912x912.jpg","width":912,"height":912,"mimeType":"image/jpeg"},"apple_news_ca_square_4_7":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-550x550.jpg","width":550,"height":550,"mimeType":"image/jpeg"},"apple_news_ca_square_4_0":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/GettyImages-664440974-e1554664067447-470x470.jpg","width":470,"height":470,"mimeType":"image/jpeg"},"kqedFullSize":{"file":"https://ww2.kqed.org/app/uploads/sites/10/2019/04/Get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Liedtke and Matt O'Brien \u003cbr /> Associated Press","isLoading":false},"byline_news_11759550":{"type":"authors","id":"byline_news_11759550","meta":{"override":true},"slug":"byline_news_11759550","name":"Lulu Garcia-Navarro \u003cbr> NPR","isLoading":false},"rachael-myrow":{"type":"authors","id":"251","meta":{"index":"authors_1591205172","id":"251","found":true},"name":"Rachael Myrow","firstName":"Rachael","lastName":"Myrow","slug":"rachael-myrow","email":"rmyrow@kqed.org","display_author_email":false,"staff_mastheads":["news"],"title":"Senior Editor of KQED's Silicon Valley News Desk","bio":"Rachael Myrow is Senior Editor of KQED's Silicon Valley News Desk. You can hear her work on \u003ca href=\"https://www.npr.org/search?query=Rachael%20Myrow&page=1\">NPR\u003c/a>, \u003ca href=\"https://theworld.org/people/rachael-myrow\">The World\u003c/a>, WBUR's \u003ca href=\"https://www.wbur.org/search?q=Rachael%20Myrow\">\u003ci>Here & Now\u003c/i>\u003c/a> and the BBC. \u003c/i>She also guest hosts for KQED's \u003ci>\u003ca href=\"https://www.kqed.org/forum/tag/rachael-myrow\">Forum\u003c/a>\u003c/i>. Over the years, she's talked with Kamau Bell, David Byrne, Kamala Harris, Tony Kushner, Armistead Maupin, Van Dyke Parks, Arnold Schwarzenegger and Tommie Smith, among others.\r\n\r\nBefore all this, she hosted \u003cem>The California Report\u003c/em> for 7+ years, reporting on topics like \u003ca href=\"https://soundcloud.com/rmyrow/on-a-mission-to-reform-assisted-living\">assisted living facilities\u003c/a>, the \u003ca href=\"https://www.npr.org/sections/alltechconsidered/2014/12/01/367703789/amazon-unleashes-robot-army-to-send-your-holiday-packages-faster\">robot takeover\u003c/a> of Amazon, and \u003ca href=\"https://www.kqed.org/bayareabites/50822/in-search-of-the-chocolate-persimmon\" rel=\"noopener noreferrer\">chocolate persimmons\u003c/a>.\r\n\r\nAwards? Sure: Peabody, Edward R. Murrow, Regional Edward R. Murrow, RTNDA, Northern California RTNDA, SPJ Northern California Chapter, LA Press Club, Golden Mic. Prior to joining KQED, Rachael worked in Los Angeles at KPCC and Marketplace. She holds degrees in English and journalism from UC Berkeley (where she got her start in public radio on KALX-FM).\r\n\r\nOutside of the studio, you'll find Rachael hiking Bay Area trails and whipping up Instagram-ready meals in her kitchen.","avatar":"https://secure.gravatar.com/avatar/87bf8cb5874e045cdff430523a6d48b1?s=600&d=blank&r=g","twitter":"rachaelmyrow","facebook":null,"instagram":null,"linkedin":"https://www.linkedin.com/in/rachaelmyrow/","sites":[{"site":"arts","roles":["administrator"]},{"site":"news","roles":["edit_others_posts","editor"]},{"site":"futureofyou","roles":["editor"]},{"site":"bayareabites","roles":["editor"]},{"site":"stateofhealth","roles":["editor"]},{"site":"science","roles":["editor"]},{"site":"food","roles":["editor"]},{"site":"forum","roles":["editor"]}],"headData":{"title":"Rachael Myrow | KQED","description":"Senior Editor of KQED's Silicon Valley News Desk","ogImgSrc":"https://secure.gravatar.com/avatar/87bf8cb5874e045cdff430523a6d48b1?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/87bf8cb5874e045cdff430523a6d48b1?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/rachael-myrow"},"samharnett":{"type":"authors","id":"253","meta":{"index":"authors_1591205172","id":"253","found":true},"name":"Sam Harnett","firstName":"Sam","lastName":"Harnett","slug":"samharnett","email":"samharnett@gmail.com","display_author_email":false,"staff_mastheads":[],"title":"KQED Contributor","bio":"Sam Harnett covered tech and work at KQED. He is the co-creator of \u003cem>\u003ca href=\"http://www.theworldaccordingtosound.org\">The World According to Sound\u003c/a>,\u003c/em> a 90-second podcast that features different sounds and the stories behind them.\r\n\r\nBefore coming to KQED, Sam worked as an independent reporter who contributed regularly to \u003cem>The California Report, Marketplace,\u003c/em> \u003cem>The World \u003c/em>and NPR.","avatar":"https://secure.gravatar.com/avatar/2538b972ac02f2b9546c7a6c59a0f3d0?s=600&d=blank&r=g","twitter":"Samwharnett","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"news","roles":["edit_others_posts","subscriber"]},{"site":"stateofhealth","roles":["author"]},{"site":"science","roles":["editor"]},{"site":"quest","roles":["subscriber"]}],"headData":{"title":"Sam Harnett | KQED","description":"KQED 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FM","link":"/"}},"news_11905230":{"type":"posts","id":"news_11905230","meta":{"index":"posts_1591205157","site":"news","id":"11905230","score":null,"sort":[1645141165000]},"guestAuthors":[],"slug":"do-federal-lawmakers-have-the-stomach-to-rein-in-big-tech","title":"Do Federal Lawmakers Have the Stomach to Rein in Big Tech?","publishDate":1645141165,"format":"audio","headTitle":"The California Report | KQED News","labelTerm":{"term":72,"site":"news"},"content":"\u003cp>More than a dozen antitrust bills targeting Big Tech are currently in play in the nation’s capital, and Silicon Valley has mounted a full-court press to kill or soften the legislative onslaught.\u003c/p>\n\u003cp>The bills could make it more difficult for large tech companies to, among other things, acquire smaller companies, use their platforms to unduly boost their own products, and wield their huge cash stockpiles to \u003ca href=\"https://www.npr.org/2018/11/13/666274605/how-big-is-amazon\" target=\"_blank\" rel=\"noopener noreferrer\">dominate multiple, additional industries\u003c/a>.[aside postID=\"news_11889347\" hero=\"https://ww2.kqed.org/app/uploads/sites/10/2021/09/RS51554_GettyImages-1235407516-qut.jpg\"]The main companies in the sights of federal lawmakers include Amazon, Apple, Google and Meta, the latter three of which are headquartered in the Bay Area. All four have become multibillion-dollar giants of advertising through buying and selling consumer data, while also variously dominating other industries like retail, apps and entertainment.\u003c/p>\n\u003cp>Federal lawmakers on both sides of the aisle have historically taken a relatively light touch toward regulating the technology industry. But that \u003ca href=\"https://www.politico.com/news/2021/12/27/monopoly-antitrust-new-rules-tech-525161\">hands-off approach has recently shifted\u003c/a> among a growing number of Democrats, and even some Republicans, as the power and size of these companies has grown exponentially.\u003c/p>\n\u003cp>\"You have companies like Google that have 90% control over search engines,\" Sen. Amy Klobuchar, D-Minnesota, \u003ca href=\"https://www.facebook.com/amyklobuchar/videos/1985625218247197/\" target=\"_blank\" rel=\"noopener noreferrer\">told CNN\u003c/a> last year. \"What I'm proposing is, make sure [federal agencies like the Federal Trade Commission] are able to take on trillion-dollar companies like Facebook and Google. They can't do it with Band-Aids and duct tape.\"\u003c/p>\n\u003cp>She added, \"We must have laws that are as sophisticated as the companies we're dealing with.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>In that vein, the slate of proposed legislation tackles a wide array of gray areas in the law to provide federal regulators with the resources — monetary and conceptual — to go after large companies. Here's a small sampling of the bills:\u003c/p>\n\u003cp>— \u003ca href=\"https://www.congress.gov/bill/117th-congress/house-bill/3816\" target=\"_blank\" rel=\"noopener noreferrer\">HR 3816\u003c/a> and \u003ca href=\"https://www.congress.gov/bill/117th-congress/senate-bill/2992\" target=\"_blank\" rel=\"noopener noreferrer\">S 2992\u003c/a>: \u003cstrong>The American Choice and Innovation Online Act\u003c/strong> would bar platforms like Apple's App Store or Amazon's Marketplace from \"self-preferencing,\" or giving their own products an unfair advantage over those of their competitors.\u003c/p>\n\u003cp>— \u003ca href=\"https://www.congress.gov/bill/117th-congress/house-bill/3843?q=%7B%22search%22:%5B%223843%22,%223843%22%5D%7D&s=3&r=1\" target=\"_blank\" rel=\"noopener noreferrer\">HR 3843\u003c/a> and \u003ca href=\"https://www.congress.gov/bill/117th-congress/senate-bill/228?q=%7B%22search%22:%5B%22Merger+Filing+Fee+Modernization+Act%22,%22Merger%22,%22Filing%22,%22Fee%22,%22Modernization%22,%22Act%22%5D%7D&s=6&r=1\" target=\"_blank\" rel=\"noopener noreferrer\">S 228\u003c/a>: \u003cstrong>The Merger Filing Fee Modernization Act of 2021\u003c/strong> would increase the merger fees regulators collect from companies and use the additional amounts to fund aggressive enforcement of antitrust laws by the U.S. Department of Justice and the Federal Trade Commission.\u003c/p>\n\u003cp>— \u003ca href=\"https://www.congress.gov/bill/117th-congress/senate-bill/3608?q=%7B%22search%22%3A%5B%22Social+Media+NUDGE+Act%22%2C%22Social%22%2C%22Media%22%2C%22NUDGE%22%2C%22Act%22%5D%7D&s=1&r=1\" target=\"_blank\" rel=\"noopener noreferrer\">S 3608\u003c/a>: \u003cstrong>The Social Media NUDGE Act\u003c/strong> would direct the National Science Foundation and the National Academies of Sciences, Engineering and Medicine to study \"content neutral\" ways to address the algorithmic amplification of harmful content.[aside postID=\"forum_2010101882161\" hero=\"https://ww2.kqed.org/app/uploads/sites/43/2016/11/facebook-screen.jpg\"]But despite high-drama hearings from whistleblowers like former Facebook lead product manager \u003ca href=\"https://www.franceshaugen.com\" target=\"_blank\" rel=\"noopener noreferrer\">Frances Haugen\u003c/a>, most of these bills have yet to make it out of their respective committees. It's entirely unclear how many will ever get a floor vote in the House or Senate.\u003c/p>\n\u003cp>Klobuchar, among the handful of lawmakers leading the antitrust charge, has acknowledged that the odds are daunting.\u003c/p>\n\u003cp>\"We are up against a lot. ... The tech companies have 2,500 lobbyists and probably 10,000 lawyers,\" she said at a hearing of the Senate Judiciary \u003ca href=\"https://www.c-span.org/video/?516757-1/senate-hearing-impact-corporate-monopolies-innovation\" target=\"_blank\" rel=\"noopener noreferrer\">Subcommittee on Competition Policy, Antitrust, and Consumer Rights\u003c/a> last December.\u003c/p>\n\u003cp>And most analysts agree that if Republicans regain the majority in Congress after this year's midterm elections, it’s game over for the biggest antitrust effort in generations.\u003c/p>\n\u003ch2>Strong pushback\u003c/h2>\n\u003cp>Tech industry proponents have presented a varied, and in some cases compelling, set of arguments against these legislative efforts.\u003c/p>\n\u003cp>Berin Szóka, president of TechFreedom, a \u003ca href=\"https://services.google.com/fh/files/misc/trade_association_and_third_party_groups.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">tech-funded\u003c/a> think tank in Washington, D.C., argues that the bills are rushed and poorly written. He decries the lack of traditional legislative hearings and markups before floor debate, even while acknowledging this practice has fallen out of vogue in recent years.\u003c/p>\n\u003cp>\"We are legislating the way that that cartoon shows the railroad bridge being built out over the canyon as the train is going — except we don’t know what the train looks like or where it's going,\" he said.[pullquote size=\"medium\" align=\"right\" citation=\"Jennifer King, privacy and data policy fellow, Stanford Institute for Human-Centered Artificial Intelligence\"]'We now have a legislative structure that's just as dependent on those data practices that the commercial structure is dependent on: behavioral targeting and marketing practices that are really at issue in all these cases.'[/pullquote]Efforts by Democrats, like Klobuchar, to win support from key Republicans, he says, have resulted in bills full of ticking time bombs that could explode on Democrats and their allies the next time Republicans regain control of the White House.\u003c/p>\n\u003cp>For instance, Szóka argues, the same bill that would prevent tech titans from discriminating against competitors might also prevent them from removing companies from their app stores that have violated content rules, like Parler, a social media platform that has become a safe harbor for right-wing conspiracy theorists.\u003c/p>\n\u003cp>\"It's going to be easy for these sites that cater to extremists to sue, to harass mainstream services, to rifle through emails, to depose executives,\" said Szóka.\u003c/p>\n\u003cp>Similar concerns have been expressed by many in California's congressional delegation, suggesting that Democrats could balk at supporting some of the bills.\u003c/p>\n\u003cp>Sens. Dianne Feinstein and Alex Padilla are among a large group of California Democrats who have criticized elements of the bills, mirroring some of the arguments made by tech-funded think tanks. Reps. Lou Correa, D-East LA; Ted Lieu, D-Torrance; Eric Swalwell, D-Castro Valley; Ro Khanna, D-Fremont; and Zoe Lofgren, D-San Jose also have raised concerns.\u003c/p>\n\u003cp>\"I think they spent more time on the hearing than they did in writing the proposed legislation. Because it’s not well crafted and it was done in a hurry,\" Lofgren recently lamented about the American Choice and Innovation Online Act.\u003c/p>\n\u003cp>In an interview last month with Julia Angwin of The Markup, \u003ca href=\"https://www.c-span.org/video/?517286-1/after-words-representative-ro-khanna\">Rep. Khanna said breakups are certainly justified\u003c/a> in some instances. \"On Facebook, for example, where they've acquired Instagram and WhatsApp, you should have an unraveling of that company. I think you want to have a ban on mergers that are acquiring competitors.\"[aside postID=\"news_11888891\" hero=\"https://ww2.kqed.org/app/uploads/sites/10/2021/09/GettyImages-461843598-scaled.jpg\"]But he cautioned about being \"overly restrictive on all mergers,\" noting that mergers and acquisitions are a basic element of the U.S. economy.\u003c/p>\n\u003cp>The Washington Post recently reported that \u003ca href=\"https://www.washingtonpost.com/technology/2022/01/21/tech-lobbying-in-washington/\" target=\"_blank\" rel=\"noopener noreferrer\">just seven large tech companies spent nearly $70 million\u003c/a> lobbying the U.S. government in 2021.\u003c/p>\n\u003cp>\"We are genuinely concerned that they could break a wide range of popular services we offer to our users, all the work we do to make our products safe, private and secure, and in some cases can hurt American competitiveness by disadvantaging solely U.S. companies,\" Google CEO Sundar Pichai said of the current bills during a recent earnings call.\u003c/p>\n\u003cp>And Lofgren and others who have voiced concerns with the current bills \u003ca href=\"https://www.washingtonpost.com/politics/2022/02/03/tech-giants-are-doling-out-political-donations-antitrust-skeptics-congress/\" target=\"_blank\" rel=\"noopener noreferrer\">continue to take money\u003c/a> from the likes of Amazon, Google, Meta and Microsoft, but say that doesn't influence their position.\u003c/p>\n\u003cp>Lofgren told KQED, \"That’s obviously baloney, and if that were the case, Anna [Eshoo] and I wouldn’t have introduced our privacy bill, which would require a huge change in the business model of any company that relies on the data of its users.\"\u003c/p>\n\u003cp>The \u003ca href=\"https://www.congress.gov/bill/117th-congress/house-bill/6027/text?q=%7B%22search%22%3A%5B%22Online+Privacy+Act%22%2C%22Online%22%2C%22Privacy%22%2C%22Act%22%5D%7D&r=1&s=1\" target=\"_blank\" rel=\"noopener noreferrer\">Online Privacy Act\u003c/a> Lofgren reintroduced with fellow Silicon Valley Rep. Anna Eshoo is considered a serious threat to the personal data trading model that’s become the bread and butter for mega conglomerates. The legislation would require companies to protect users’ data, as well as establish a new federal agency to enforce privacy protections, and strengthen enforcement of privacy law violations.\u003c/p>\n\u003cp>Jennifer King, who follows data and privacy for the \u003ca href=\"http://cyberlaw.stanford.edu/about/people/jen-king\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford Institute for Human-Centered Artificial Intelligence\u003c/a>, is not holding her breath for this Congress to act on any kind of revolutionary reform.\u003c/p>\n\u003cp>One big reason why: Both political parties, she notes, have grown quite fond of using targeted advertising themselves. \"We now have a legislative structure that’s just as dependent on those data practices that the commercial structure is dependent on: behavioral targeting and marketing practices that are really at issue in all these cases,\" King said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>The one thing most lawmakers do seem to agree on is the need for some kind of new legislation, if only to bolster funding for federal regulators like those at the Federal Trade Commission. But what exactly that should look like is where the consensus falls apart.\u003c/p>\n\n","blocks":[],"excerpt":"More than a dozen antitrust bills targeting Big Tech are in play in the nation's capital right now, and Silicon Valley has mounted a full-court press to kill or soften the legislative attack.","status":"publish","parent":0,"modified":1645142005,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":31,"wordCount":1466},"headData":{"title":"Do Federal Lawmakers Have the Stomach to Rein in Big Tech? | KQED","description":"More than a dozen antitrust bills targeting Big Tech are in play in the nation's capital right now, and Silicon Valley has mounted a full-court press to kill or soften the legislative attack.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Do Federal Lawmakers Have the Stomach to Rein in Big Tech?","datePublished":"2022-02-17T23:39:25.000Z","dateModified":"2022-02-17T23:53:25.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11905230 https://ww2.kqed.org/news/?p=11905230","disqusUrl":"https://ww2.kqed.org/news/2022/02/17/do-federal-lawmakers-have-the-stomach-to-rein-in-big-tech/","disqusTitle":"Do Federal Lawmakers Have the Stomach to Rein in Big Tech?","audioUrl":"https://traffic.omny.fm/d/clips/0af137ef-751e-4b19-a055-aaef00d2d578/ffca7e9f-6831-4[…]f-aaef00f5a073/86b2144c-161e-43c4-9c10-ae3d01176691/audio.mp3","excludeFromSiteSearch":"Include","path":"/news/11905230/do-federal-lawmakers-have-the-stomach-to-rein-in-big-tech","audioDuration":260000,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>More than a dozen antitrust bills targeting Big Tech are currently in play in the nation’s capital, and Silicon Valley has mounted a full-court press to kill or soften the legislative onslaught.\u003c/p>\n\u003cp>The bills could make it more difficult for large tech companies to, among other things, acquire smaller companies, use their platforms to unduly boost their own products, and wield their huge cash stockpiles to \u003ca href=\"https://www.npr.org/2018/11/13/666274605/how-big-is-amazon\" target=\"_blank\" rel=\"noopener noreferrer\">dominate multiple, additional industries\u003c/a>.\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"news_11889347","hero":"https://ww2.kqed.org/app/uploads/sites/10/2021/09/RS51554_GettyImages-1235407516-qut.jpg","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>The main companies in the sights of federal lawmakers include Amazon, Apple, Google and Meta, the latter three of which are headquartered in the Bay Area. All four have become multibillion-dollar giants of advertising through buying and selling consumer data, while also variously dominating other industries like retail, apps and entertainment.\u003c/p>\n\u003cp>Federal lawmakers on both sides of the aisle have historically taken a relatively light touch toward regulating the technology industry. But that \u003ca href=\"https://www.politico.com/news/2021/12/27/monopoly-antitrust-new-rules-tech-525161\">hands-off approach has recently shifted\u003c/a> among a growing number of Democrats, and even some Republicans, as the power and size of these companies has grown exponentially.\u003c/p>\n\u003cp>\"You have companies like Google that have 90% control over search engines,\" Sen. Amy Klobuchar, D-Minnesota, \u003ca href=\"https://www.facebook.com/amyklobuchar/videos/1985625218247197/\" target=\"_blank\" rel=\"noopener noreferrer\">told CNN\u003c/a> last year. \"What I'm proposing is, make sure [federal agencies like the Federal Trade Commission] are able to take on trillion-dollar companies like Facebook and Google. They can't do it with Band-Aids and duct tape.\"\u003c/p>\n\u003cp>She added, \"We must have laws that are as sophisticated as the companies we're dealing with.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>In that vein, the slate of proposed legislation tackles a wide array of gray areas in the law to provide federal regulators with the resources — monetary and conceptual — to go after large companies. Here's a small sampling of the bills:\u003c/p>\n\u003cp>— \u003ca href=\"https://www.congress.gov/bill/117th-congress/house-bill/3816\" target=\"_blank\" rel=\"noopener noreferrer\">HR 3816\u003c/a> and \u003ca href=\"https://www.congress.gov/bill/117th-congress/senate-bill/2992\" target=\"_blank\" rel=\"noopener noreferrer\">S 2992\u003c/a>: \u003cstrong>The American Choice and Innovation Online Act\u003c/strong> would bar platforms like Apple's App Store or Amazon's Marketplace from \"self-preferencing,\" or giving their own products an unfair advantage over those of their competitors.\u003c/p>\n\u003cp>— \u003ca href=\"https://www.congress.gov/bill/117th-congress/house-bill/3843?q=%7B%22search%22:%5B%223843%22,%223843%22%5D%7D&s=3&r=1\" target=\"_blank\" rel=\"noopener noreferrer\">HR 3843\u003c/a> and \u003ca href=\"https://www.congress.gov/bill/117th-congress/senate-bill/228?q=%7B%22search%22:%5B%22Merger+Filing+Fee+Modernization+Act%22,%22Merger%22,%22Filing%22,%22Fee%22,%22Modernization%22,%22Act%22%5D%7D&s=6&r=1\" target=\"_blank\" rel=\"noopener noreferrer\">S 228\u003c/a>: \u003cstrong>The Merger Filing Fee Modernization Act of 2021\u003c/strong> would increase the merger fees regulators collect from companies and use the additional amounts to fund aggressive enforcement of antitrust laws by the U.S. Department of Justice and the Federal Trade Commission.\u003c/p>\n\u003cp>— \u003ca href=\"https://www.congress.gov/bill/117th-congress/senate-bill/3608?q=%7B%22search%22%3A%5B%22Social+Media+NUDGE+Act%22%2C%22Social%22%2C%22Media%22%2C%22NUDGE%22%2C%22Act%22%5D%7D&s=1&r=1\" target=\"_blank\" rel=\"noopener noreferrer\">S 3608\u003c/a>: \u003cstrong>The Social Media NUDGE Act\u003c/strong> would direct the National Science Foundation and the National Academies of Sciences, Engineering and Medicine to study \"content neutral\" ways to address the algorithmic amplification of harmful content.\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"forum_2010101882161","hero":"https://ww2.kqed.org/app/uploads/sites/43/2016/11/facebook-screen.jpg","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>But despite high-drama hearings from whistleblowers like former Facebook lead product manager \u003ca href=\"https://www.franceshaugen.com\" target=\"_blank\" rel=\"noopener noreferrer\">Frances Haugen\u003c/a>, most of these bills have yet to make it out of their respective committees. It's entirely unclear how many will ever get a floor vote in the House or Senate.\u003c/p>\n\u003cp>Klobuchar, among the handful of lawmakers leading the antitrust charge, has acknowledged that the odds are daunting.\u003c/p>\n\u003cp>\"We are up against a lot. ... The tech companies have 2,500 lobbyists and probably 10,000 lawyers,\" she said at a hearing of the Senate Judiciary \u003ca href=\"https://www.c-span.org/video/?516757-1/senate-hearing-impact-corporate-monopolies-innovation\" target=\"_blank\" rel=\"noopener noreferrer\">Subcommittee on Competition Policy, Antitrust, and Consumer Rights\u003c/a> last December.\u003c/p>\n\u003cp>And most analysts agree that if Republicans regain the majority in Congress after this year's midterm elections, it’s game over for the biggest antitrust effort in generations.\u003c/p>\n\u003ch2>Strong pushback\u003c/h2>\n\u003cp>Tech industry proponents have presented a varied, and in some cases compelling, set of arguments against these legislative efforts.\u003c/p>\n\u003cp>Berin Szóka, president of TechFreedom, a \u003ca href=\"https://services.google.com/fh/files/misc/trade_association_and_third_party_groups.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">tech-funded\u003c/a> think tank in Washington, D.C., argues that the bills are rushed and poorly written. He decries the lack of traditional legislative hearings and markups before floor debate, even while acknowledging this practice has fallen out of vogue in recent years.\u003c/p>\n\u003cp>\"We are legislating the way that that cartoon shows the railroad bridge being built out over the canyon as the train is going — except we don’t know what the train looks like or where it's going,\" he said.\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'We now have a legislative structure that's just as dependent on those data practices that the commercial structure is dependent on: behavioral targeting and marketing practices that are really at issue in all these cases.'","name":"pullquote","attributes":{"named":{"size":"medium","align":"right","citation":"Jennifer King, privacy and data policy fellow, Stanford Institute for Human-Centered Artificial Intelligence","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>Efforts by Democrats, like Klobuchar, to win support from key Republicans, he says, have resulted in bills full of ticking time bombs that could explode on Democrats and their allies the next time Republicans regain control of the White House.\u003c/p>\n\u003cp>For instance, Szóka argues, the same bill that would prevent tech titans from discriminating against competitors might also prevent them from removing companies from their app stores that have violated content rules, like Parler, a social media platform that has become a safe harbor for right-wing conspiracy theorists.\u003c/p>\n\u003cp>\"It's going to be easy for these sites that cater to extremists to sue, to harass mainstream services, to rifle through emails, to depose executives,\" said Szóka.\u003c/p>\n\u003cp>Similar concerns have been expressed by many in California's congressional delegation, suggesting that Democrats could balk at supporting some of the bills.\u003c/p>\n\u003cp>Sens. Dianne Feinstein and Alex Padilla are among a large group of California Democrats who have criticized elements of the bills, mirroring some of the arguments made by tech-funded think tanks. Reps. Lou Correa, D-East LA; Ted Lieu, D-Torrance; Eric Swalwell, D-Castro Valley; Ro Khanna, D-Fremont; and Zoe Lofgren, D-San Jose also have raised concerns.\u003c/p>\n\u003cp>\"I think they spent more time on the hearing than they did in writing the proposed legislation. Because it’s not well crafted and it was done in a hurry,\" Lofgren recently lamented about the American Choice and Innovation Online Act.\u003c/p>\n\u003cp>In an interview last month with Julia Angwin of The Markup, \u003ca href=\"https://www.c-span.org/video/?517286-1/after-words-representative-ro-khanna\">Rep. Khanna said breakups are certainly justified\u003c/a> in some instances. \"On Facebook, for example, where they've acquired Instagram and WhatsApp, you should have an unraveling of that company. I think you want to have a ban on mergers that are acquiring competitors.\"\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"news_11888891","hero":"https://ww2.kqed.org/app/uploads/sites/10/2021/09/GettyImages-461843598-scaled.jpg","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>But he cautioned about being \"overly restrictive on all mergers,\" noting that mergers and acquisitions are a basic element of the U.S. economy.\u003c/p>\n\u003cp>The Washington Post recently reported that \u003ca href=\"https://www.washingtonpost.com/technology/2022/01/21/tech-lobbying-in-washington/\" target=\"_blank\" rel=\"noopener noreferrer\">just seven large tech companies spent nearly $70 million\u003c/a> lobbying the U.S. government in 2021.\u003c/p>\n\u003cp>\"We are genuinely concerned that they could break a wide range of popular services we offer to our users, all the work we do to make our products safe, private and secure, and in some cases can hurt American competitiveness by disadvantaging solely U.S. companies,\" Google CEO Sundar Pichai said of the current bills during a recent earnings call.\u003c/p>\n\u003cp>And Lofgren and others who have voiced concerns with the current bills \u003ca href=\"https://www.washingtonpost.com/politics/2022/02/03/tech-giants-are-doling-out-political-donations-antitrust-skeptics-congress/\" target=\"_blank\" rel=\"noopener noreferrer\">continue to take money\u003c/a> from the likes of Amazon, Google, Meta and Microsoft, but say that doesn't influence their position.\u003c/p>\n\u003cp>Lofgren told KQED, \"That’s obviously baloney, and if that were the case, Anna [Eshoo] and I wouldn’t have introduced our privacy bill, which would require a huge change in the business model of any company that relies on the data of its users.\"\u003c/p>\n\u003cp>The \u003ca href=\"https://www.congress.gov/bill/117th-congress/house-bill/6027/text?q=%7B%22search%22%3A%5B%22Online+Privacy+Act%22%2C%22Online%22%2C%22Privacy%22%2C%22Act%22%5D%7D&r=1&s=1\" target=\"_blank\" rel=\"noopener noreferrer\">Online Privacy Act\u003c/a> Lofgren reintroduced with fellow Silicon Valley Rep. Anna Eshoo is considered a serious threat to the personal data trading model that’s become the bread and butter for mega conglomerates. The legislation would require companies to protect users’ data, as well as establish a new federal agency to enforce privacy protections, and strengthen enforcement of privacy law violations.\u003c/p>\n\u003cp>Jennifer King, who follows data and privacy for the \u003ca href=\"http://cyberlaw.stanford.edu/about/people/jen-king\" target=\"_blank\" rel=\"noopener noreferrer\">Stanford Institute for Human-Centered Artificial Intelligence\u003c/a>, is not holding her breath for this Congress to act on any kind of revolutionary reform.\u003c/p>\n\u003cp>One big reason why: Both political parties, she notes, have grown quite fond of using targeted advertising themselves. \"We now have a legislative structure that’s just as dependent on those data practices that the commercial structure is dependent on: behavioral targeting and marketing practices that are really at issue in all these cases,\" King said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The one thing most lawmakers do seem to agree on is the need for some kind of new legislation, if only to bolster funding for federal regulators like those at the Federal Trade Commission. But what exactly that should look like is where the consensus falls apart.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11905230/do-federal-lawmakers-have-the-stomach-to-rein-in-big-tech","authors":["251"],"programs":["news_72"],"categories":["news_1758","news_8","news_248"],"tags":["news_1611","news_25267","news_23736","news_19182","news_20910","news_93","news_30214","news_3952","news_2011","news_6238","news_353","news_28341","news_2013"],"featImg":"news_11905487","label":"news_72"},"news_11874325":{"type":"posts","id":"news_11874325","meta":{"index":"posts_1591205157","site":"news","id":"11874325","score":null,"sort":[1622668337000]},"guestAuthors":[],"slug":"tech-worker-organizing-is-nothing-new-but-actually-forming-unions-is","title":"Tech Workers Organizing Is Nothing New ... But Them Actually Forming Unions Is","publishDate":1622668337,"format":"audio","headTitle":"KQED News","labelTerm":{"site":"news"},"content":"\u003cp>Some \u003ca href=\"https://www.census.gov/newsroom/press-releases/2016/cb16-139.html\">5 million Americans today work in information technology, \u003c/a>based on the latest U.S. Census Bureau count.\u003c/p>\n\u003cp>That marks a growth of more than 35% over the last two decades, and doesn’t even factor in the many millions of workers in other industries whose jobs have become increasingly tech-focused.\u003c/p>\n\u003cp>[pullquote align=\"right\" size=\"medium\" citation=\"Marcus Courtney, former Microsoft contractor\"]'Your actual personal experience as a tech worker is very different than the perception that’s been shaped in the popular culture and media.'[/pullquote]Despite the rapid growth of its workforce, the tech sector is still among the least unionized major industries in the country. But that's not for lack of trying.\u003c/p>\n\u003cp>\u003ca href=\"https://web.archive.org/web/20200318140849/https://digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1071&context=lrr\">For decades\u003c/a>, tech workers have faced consistent hurdles to organizing: lack of power on the job, workforces spread across the world, false narratives about working conditions, and staunch resistance from management.\u003c/p>\n\u003cp>Robert Noyce, co-founder of Intel, \u003ca href=\"https://books.google.com/books?id=GGQLLFDTudIC&pg=PA155&lpg=PA155&dq=remaining+non-union+is+an+essential+for+survival+for+most+of+our+companies.+If+we+had+the+work+rules+that+unionized+companies+have,+we%27d+all+go+out+of+business.+noyce&source=bl&ots=hCegxKzk0m&sig=efIv11ybFeTj6nqLgC3mlIeqgdA&hl=en&sa=X&ved=0ahUKEwiMntDJw-jSAhUG1mMKHZfgCysQ6AEIHDAA#v=onepage&q=remaining%20non-union%20is%20an%20essential%20for%20survival%20for%20most%20of%20our%20companies.%20If%20we%20had%20the%20work%20rules%20that%20unionized%20companies%20have%2C%20we'd%20all%20go%20out%20of%20business.%20noyce&f=false\">once reportedly argued\u003c/a> that “remaining non-union is essential for survival for most of our companies. If we had the work rules that unionized companies have, we’d all go out of business.”\u003c/p>\n\u003cp>Despite staunch opposition, tech workers decades ago tried to build solidarity, first in high-tech manufacturing and then IT work.\u003ca href=\"https://truthout.org/articles/up-against-the-open-shop-the-hidden-story-of-silicon-valley-s-high-tech-workers-2/\"> In the 1970s\u003c/a>, organizing in Silicon Valley was led by largely underpaid women and people of color at semiconductor plants in Silicon Valley, like Fairchild Semiconductor and National Semiconductor. \u003ca href=\"https://www.fastcompany.com/40787/permatemps-contretemps\">In the 1990s,\u003c/a> there was another surge of organizing among IT workers at software companies like Microsoft and then-nascent online retailers like Amazon.\u003c/p>\n\u003cp>[aside label=\"related coverage\" tag=\"tech-industry\"]More recently, labor organizers have succeeded at unionizing tech workers at a handful of companies, like \u003ca href=\"https://www.kqed.org/news/11839817/how-a-scrappy-group-of-tech-workers-formed-one-of-the-only-unions-in-the-industry\">Kickstarter \u003c/a>and \u003ca href=\"https://www.kqed.org/news/11873927/they-work-for-an-app-they-deliver-groceries-and-now-they-have-a-union\" target=\"_blank\" rel=\"noopener noreferrer\">Imperfect Foods\u003c/a>.\u003c/p>\n\u003cp>But organizing efforts are also running into many of the same historical roadblocks — along with some new ones.\u003c/p>\n\u003ch3>Organizing in the CD-ROM Era\u003c/h3>\n\u003cp>Marcus Courtney got an intimate look at the wave of tech worker organizing efforts in the 1990s. At the time, he was a test engineer at Microsoft, working on “mail products,” and a bunch of applications that now sound ancient.\u003c/p>\n\u003cp>Courtney said that, like today, many people then thought they’d be set for life if they got a job working on cutting edge technology at a place like Microsoft. But similar to many modern tech workers, Courtney was a Microsoft contractor, not an employee, so he didn’t enjoy the benefits, relatively high salaries or stock options of some of the people he worked alongside.\u003c/p>\n\u003cp>“Your actual personal experience as a tech worker is very different than the perception that’s been shaped in the popular culture and media,” Courtney said. “And I think that’s why we decided it was time to take action.”\u003c/p>\n\u003cp>Courtney and other contractors formed a group called Washington Alliance of Technology Workers, or\u003ca href=\"https://www.researchgate.net/publication/227538285_Collective_Representation_Among_High-Tech_Workers_at_Microsoft_and_Beyond_Lessons_from_WashTechCWA\"> WashTech\u003c/a>, with help from the Communications Workers of America union. Around the same time, several hundred IBM workers created a group called \u003ca href=\"https://www.postbulletin.com/news/business/alliance-ibm-dissolves-after-years/article_a1724fe8-a672-5442-986a-77a3259fd951.html\">Alliance@IBM\u003c/a>.\u003c/p>\n\u003cp>But these union organizing efforts fell far short of recruiting the large percentage of workers required for recognition by the National Labor Relations Board. And most of these group are now long since defunct.\u003cstrong> \u003c/strong>\u003c/p>\n\u003ch3>Myth of the Pampered Tech Worker\u003c/h3>\n\u003cp>Following the dot-com bust in 2000, a wave of new tech companies promised more power and autonomy for their workers. The general pitch: These startups wouldn’t have standard top-down corporate hierarchies. Instead they would be “flat organizations,” where anyone with a good idea could be heard and rewarded with perks and pay. Meritocracy would rule.\u003c/p>\n\u003cp>Media outlets ate up and amplified this narrative for years, running stories that marveled at the gilded conditions of a relatively small group of elite workers at Silicon Valley companies like Google and Facebook.\u003c/p>\n\u003cp>https://youtu.be/_QqT38QRA84\u003c/p>\n\u003cp>“The media portrays tech workers as being in a position of power and control — the world is their oyster. They can switch jobs if they want and they have huge bargaining power,\" said Ronil Hira, a political science professor at Howard University who has followed the tech labor market for two decades. \"In reality, most tech workers are on the receiving end. They don’t have much control over their employment situation.”\u003c/p>\n\u003cp>This stereotype of privilege and power has long obscured the realities of the tech workforce, he said.\u003c/p>\n\u003cp>Hira notes that a majority of tech workers are not even located in Silicon Valley; they can more often be found in the back offices of insurance agencies, banks, and media organizations around the country.\u003c/p>\n\u003cp>And unlike the common depiction of pampered engineers in Silicon Valley, he adds, many tech workers face the same labor issues as those in other industries: stagnant pay, temporary contracts, the threat of outsourcing, and little say over working conditions.\u003c/p>\n\u003ch3>Changing Attitudes on Unions\u003c/h3>\n\u003cp>After some initial scrutiny in the 1990s, federal labor regulators largely let up on the tech industry after the dot-com bust, taking a generally light-handed approach to ongoing concerns like its heavy reliance on long-term temporary workers and outsourcing.\u003c/p>\n\u003cp>But even as labor issues persisted, there still wasn’t much appetite among workers to unionize. While tech workers in the U.S. shied away from unions, those in other countries more commonly adopted them, a contrast that \u003ca href=\"https://engagedscholarship.csuohio.edu/cgi/viewcontent.cgi?article=1043&context=clsoc_crim_facpub\">prompted a string of studies\u003c/a>\u003ca href=\"https://engagedscholarship.csuohio.edu/cgi/viewcontent.cgi?article=1043&context=clsoc_crim_facpub\"> \u003c/a>detailing various tech worker organizing efforts.\u003c/p>\n\u003cp>[pullquote align=\"right\" size=\"medium\" citation=\"Jennifer Dorning, Department for Professional Employees\"]There was a general belief in the early 2000s that folks felt they could do better on their own and that they didn’t need a union.'[/pullquote]“There was a general belief in the early 2000s that folks felt they could do better on their own and that they didn’t need a union,” said Jennifer Dorning, president of the Department for Professional Employees, AFL-CIO\u003c/p>\n\u003cp>But in the late 2000s and early 2010s, as a new class of tech startups took off, Dorning said attitudes among rank-and-file workers began shifting. In the early 2000s the AFL-CIO Department for Professional Employees started conducting survey of tech workers across the country found. In 2004, the survey showed that just 33% supported unionizing their workplace. By 2016, that had grown to 59%.\u003c/p>\n\u003ch3>Top-Down Organizing\u003c/h3>\n\u003cp>Tech workers at places \u003ca href=\"https://current.org/2021/04/npr-plans-to-recognize-digital-staffers-union/\">like NPR\u003c/a> and the \u003ca href=\"https://techcrunch.com/2021/03/02/following-unionization-glitch-signs-collective-bargaining-agreement/\">software collaboration company Glitch\u003c/a> have since unionized. And at The New York Times, a group of over 650 IT workers are currently \u003ca href=\"https://www.kqed.org/news/11869185/the-biggest-tech-unionization-effort-is-happening-at-the-new-york-times\">trying to join the union\u003c/a> that represents their journalist peers.\u003c/p>\n\u003cp>Alexander Peterson is a software engineer trying to \u003ca href=\"https://www.kqed.org/news/11854528/new-google-union-triples-in-size-in-first-week-but-faces-formidable-challenges\">organize his co-workers at Alphabet-owned Google\u003c/a>. “We really want to save Alphabet from itself,” he said, to “stop it from becoming just another one of these huge, inhuman, faceless entities that just bulldozes humanity for the sake of profit.”\u003c/p>\n\u003cp>[ad fullwidth]That’s language former Microsoft contractor Marcus Courtney said he can’t imagine programmers using back when he was on the frontlines.\u003c/p>\n\u003cp>“Now, you have programmers and these coders that are at the top of the pyramid — they are actually leading the organizing,” he said. “That’s one of the reasons why it’s been more successful. They are empowering workers who don’t feel they have as much leverage to step up and join them.”\u003c/p>\n\u003cp>Despite this shift, tech workers still face enormous organizing challenges, often having to face off against some of the largest, most powerful companies in the country. All of which suggests that further unionizing the industry will remain an uphill battle for the foreseeable future.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n","blocks":[],"excerpt":"Despite the rapid growth of its workforce, the tech sector is still among the least unionized major industries in the country. But that's not for lack of trying.","status":"publish","parent":0,"modified":1622815450,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":29,"wordCount":1298},"headData":{"title":"Tech Workers Organizing Is Nothing New ... But Them Actually Forming Unions Is | KQED","description":"Despite the rapid growth of its workforce, the tech sector is still among the least unionized major industries in the country. But that's not for lack of trying.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Tech Workers Organizing Is Nothing New ... But Them Actually Forming Unions Is","datePublished":"2021-06-02T21:12:17.000Z","dateModified":"2021-06-04T14:04:10.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11874325 https://ww2.kqed.org/news/?p=11874325","disqusUrl":"https://ww2.kqed.org/news/2021/06/02/tech-worker-organizing-is-nothing-new-but-actually-forming-unions-is/","disqusTitle":"Tech Workers Organizing Is Nothing New ... But Them Actually Forming Unions Is","audioUrl":"https://traffic.omny.fm/d/clips/0af137ef-751e-4b19-a055-aaef00d2d578/ffca7e9f-6831-41c5-bcaf-aaef00f5a073/ab42f327-2700-4d9c-84f1-ad340121239f/audio.mp3","path":"/news/11874325/tech-worker-organizing-is-nothing-new-but-actually-forming-unions-is","audioDuration":289000,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Some \u003ca href=\"https://www.census.gov/newsroom/press-releases/2016/cb16-139.html\">5 million Americans today work in information technology, \u003c/a>based on the latest U.S. Census Bureau count.\u003c/p>\n\u003cp>That marks a growth of more than 35% over the last two decades, and doesn’t even factor in the many millions of workers in other industries whose jobs have become increasingly tech-focused.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'Your actual personal experience as a tech worker is very different than the perception that’s been shaped in the popular culture and media.'","name":"pullquote","attributes":{"named":{"align":"right","size":"medium","citation":"Marcus Courtney, former Microsoft contractor","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>Despite the rapid growth of its workforce, the tech sector is still among the least unionized major industries in the country. But that's not for lack of trying.\u003c/p>\n\u003cp>\u003ca href=\"https://web.archive.org/web/20200318140849/https://digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi?referer=&httpsredir=1&article=1071&context=lrr\">For decades\u003c/a>, tech workers have faced consistent hurdles to organizing: lack of power on the job, workforces spread across the world, false narratives about working conditions, and staunch resistance from management.\u003c/p>\n\u003cp>Robert Noyce, co-founder of Intel, \u003ca href=\"https://books.google.com/books?id=GGQLLFDTudIC&pg=PA155&lpg=PA155&dq=remaining+non-union+is+an+essential+for+survival+for+most+of+our+companies.+If+we+had+the+work+rules+that+unionized+companies+have,+we%27d+all+go+out+of+business.+noyce&source=bl&ots=hCegxKzk0m&sig=efIv11ybFeTj6nqLgC3mlIeqgdA&hl=en&sa=X&ved=0ahUKEwiMntDJw-jSAhUG1mMKHZfgCysQ6AEIHDAA#v=onepage&q=remaining%20non-union%20is%20an%20essential%20for%20survival%20for%20most%20of%20our%20companies.%20If%20we%20had%20the%20work%20rules%20that%20unionized%20companies%20have%2C%20we'd%20all%20go%20out%20of%20business.%20noyce&f=false\">once reportedly argued\u003c/a> that “remaining non-union is essential for survival for most of our companies. If we had the work rules that unionized companies have, we’d all go out of business.”\u003c/p>\n\u003cp>Despite staunch opposition, tech workers decades ago tried to build solidarity, first in high-tech manufacturing and then IT work.\u003ca href=\"https://truthout.org/articles/up-against-the-open-shop-the-hidden-story-of-silicon-valley-s-high-tech-workers-2/\"> In the 1970s\u003c/a>, organizing in Silicon Valley was led by largely underpaid women and people of color at semiconductor plants in Silicon Valley, like Fairchild Semiconductor and National Semiconductor. \u003ca href=\"https://www.fastcompany.com/40787/permatemps-contretemps\">In the 1990s,\u003c/a> there was another surge of organizing among IT workers at software companies like Microsoft and then-nascent online retailers like Amazon.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"label":"related coverage ","tag":"tech-industry"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>More recently, labor organizers have succeeded at unionizing tech workers at a handful of companies, like \u003ca href=\"https://www.kqed.org/news/11839817/how-a-scrappy-group-of-tech-workers-formed-one-of-the-only-unions-in-the-industry\">Kickstarter \u003c/a>and \u003ca href=\"https://www.kqed.org/news/11873927/they-work-for-an-app-they-deliver-groceries-and-now-they-have-a-union\" target=\"_blank\" rel=\"noopener noreferrer\">Imperfect Foods\u003c/a>.\u003c/p>\n\u003cp>But organizing efforts are also running into many of the same historical roadblocks — along with some new ones.\u003c/p>\n\u003ch3>Organizing in the CD-ROM Era\u003c/h3>\n\u003cp>Marcus Courtney got an intimate look at the wave of tech worker organizing efforts in the 1990s. At the time, he was a test engineer at Microsoft, working on “mail products,” and a bunch of applications that now sound ancient.\u003c/p>\n\u003cp>Courtney said that, like today, many people then thought they’d be set for life if they got a job working on cutting edge technology at a place like Microsoft. But similar to many modern tech workers, Courtney was a Microsoft contractor, not an employee, so he didn’t enjoy the benefits, relatively high salaries or stock options of some of the people he worked alongside.\u003c/p>\n\u003cp>“Your actual personal experience as a tech worker is very different than the perception that’s been shaped in the popular culture and media,” Courtney said. “And I think that’s why we decided it was time to take action.”\u003c/p>\n\u003cp>Courtney and other contractors formed a group called Washington Alliance of Technology Workers, or\u003ca href=\"https://www.researchgate.net/publication/227538285_Collective_Representation_Among_High-Tech_Workers_at_Microsoft_and_Beyond_Lessons_from_WashTechCWA\"> WashTech\u003c/a>, with help from the Communications Workers of America union. Around the same time, several hundred IBM workers created a group called \u003ca href=\"https://www.postbulletin.com/news/business/alliance-ibm-dissolves-after-years/article_a1724fe8-a672-5442-986a-77a3259fd951.html\">Alliance@IBM\u003c/a>.\u003c/p>\n\u003cp>But these union organizing efforts fell far short of recruiting the large percentage of workers required for recognition by the National Labor Relations Board. And most of these group are now long since defunct.\u003cstrong> \u003c/strong>\u003c/p>\n\u003ch3>Myth of the Pampered Tech Worker\u003c/h3>\n\u003cp>Following the dot-com bust in 2000, a wave of new tech companies promised more power and autonomy for their workers. The general pitch: These startups wouldn’t have standard top-down corporate hierarchies. Instead they would be “flat organizations,” where anyone with a good idea could be heard and rewarded with perks and pay. Meritocracy would rule.\u003c/p>\n\u003cp>Media outlets ate up and amplified this narrative for years, running stories that marveled at the gilded conditions of a relatively small group of elite workers at Silicon Valley companies like Google and Facebook.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/_QqT38QRA84'\n title='//www.youtube.com/embed/_QqT38QRA84'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>“The media portrays tech workers as being in a position of power and control — the world is their oyster. They can switch jobs if they want and they have huge bargaining power,\" said Ronil Hira, a political science professor at Howard University who has followed the tech labor market for two decades. \"In reality, most tech workers are on the receiving end. They don’t have much control over their employment situation.”\u003c/p>\n\u003cp>This stereotype of privilege and power has long obscured the realities of the tech workforce, he said.\u003c/p>\n\u003cp>Hira notes that a majority of tech workers are not even located in Silicon Valley; they can more often be found in the back offices of insurance agencies, banks, and media organizations around the country.\u003c/p>\n\u003cp>And unlike the common depiction of pampered engineers in Silicon Valley, he adds, many tech workers face the same labor issues as those in other industries: stagnant pay, temporary contracts, the threat of outsourcing, and little say over working conditions.\u003c/p>\n\u003ch3>Changing Attitudes on Unions\u003c/h3>\n\u003cp>After some initial scrutiny in the 1990s, federal labor regulators largely let up on the tech industry after the dot-com bust, taking a generally light-handed approach to ongoing concerns like its heavy reliance on long-term temporary workers and outsourcing.\u003c/p>\n\u003cp>But even as labor issues persisted, there still wasn’t much appetite among workers to unionize. While tech workers in the U.S. shied away from unions, those in other countries more commonly adopted them, a contrast that \u003ca href=\"https://engagedscholarship.csuohio.edu/cgi/viewcontent.cgi?article=1043&context=clsoc_crim_facpub\">prompted a string of studies\u003c/a>\u003ca href=\"https://engagedscholarship.csuohio.edu/cgi/viewcontent.cgi?article=1043&context=clsoc_crim_facpub\"> \u003c/a>detailing various tech worker organizing efforts.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"There was a general belief in the early 2000s that folks felt they could do better on their own and that they didn’t need a union.'","name":"pullquote","attributes":{"named":{"align":"right","size":"medium","citation":"Jennifer Dorning, Department for Professional Employees","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>“There was a general belief in the early 2000s that folks felt they could do better on their own and that they didn’t need a union,” said Jennifer Dorning, president of the Department for Professional Employees, AFL-CIO\u003c/p>\n\u003cp>But in the late 2000s and early 2010s, as a new class of tech startups took off, Dorning said attitudes among rank-and-file workers began shifting. In the early 2000s the AFL-CIO Department for Professional Employees started conducting survey of tech workers across the country found. In 2004, the survey showed that just 33% supported unionizing their workplace. By 2016, that had grown to 59%.\u003c/p>\n\u003ch3>Top-Down Organizing\u003c/h3>\n\u003cp>Tech workers at places \u003ca href=\"https://current.org/2021/04/npr-plans-to-recognize-digital-staffers-union/\">like NPR\u003c/a> and the \u003ca href=\"https://techcrunch.com/2021/03/02/following-unionization-glitch-signs-collective-bargaining-agreement/\">software collaboration company Glitch\u003c/a> have since unionized. And at The New York Times, a group of over 650 IT workers are currently \u003ca href=\"https://www.kqed.org/news/11869185/the-biggest-tech-unionization-effort-is-happening-at-the-new-york-times\">trying to join the union\u003c/a> that represents their journalist peers.\u003c/p>\n\u003cp>Alexander Peterson is a software engineer trying to \u003ca href=\"https://www.kqed.org/news/11854528/new-google-union-triples-in-size-in-first-week-but-faces-formidable-challenges\">organize his co-workers at Alphabet-owned Google\u003c/a>. “We really want to save Alphabet from itself,” he said, to “stop it from becoming just another one of these huge, inhuman, faceless entities that just bulldozes humanity for the sake of profit.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>That’s language former Microsoft contractor Marcus Courtney said he can’t imagine programmers using back when he was on the frontlines.\u003c/p>\n\u003cp>“Now, you have programmers and these coders that are at the top of the pyramid — they are actually leading the organizing,” he said. “That’s one of the reasons why it’s been more successful. They are empowering workers who don’t feel they have as much leverage to step up and join them.”\u003c/p>\n\u003cp>Despite this shift, tech workers still face enormous organizing challenges, often having to face off against some of the largest, most powerful companies in the country. All of which suggests that further unionizing the industry will remain an uphill battle for the foreseeable future.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11874325/tech-worker-organizing-is-nothing-new-but-actually-forming-unions-is","authors":["253"],"categories":["news_1758","news_8","news_248"],"tags":["news_1611","news_93","news_512","news_18341","news_20482","news_3952","news_420","news_22800","news_353","news_28596","news_794"],"featImg":"news_11876305","label":"news"},"news_11849213":{"type":"posts","id":"news_11849213","meta":{"index":"posts_1591205157","site":"news","id":"11849213","score":null,"sort":[1606858800000]},"guestAuthors":[],"slug":"salesforce-to-buy-work-chat-service-slack-for-27-7-billion","title":"Salesforce to Buy Work Chat Service Slack for $27.7 Billion","publishDate":1606858800,"format":"standard","headTitle":"KQED News","labelTerm":{"site":"news"},"content":"\u003cp>Business software pioneer Salesforce.com is buying work-chatting service Slack for $27.7 billion in a deal aimed at giving the two companies a better shot at competing against longtime industry powerhouse Microsoft.\u003c/p>\n\u003cp>The acquisition announced Tuesday is by far the largest in the 21-year history of Salesforce. The San Francisco company was one of the first to begin selling software as a subscription service that could be used on any internet-connected device instead of the more cumbersome process of installing the programs on individual computers.\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation='Kate Leggett, an analyst at Forrester Research']'This is a stellar exit strategy for Slack ... Microsoft Teams is eating Slack's lunch.'[/pullquote]\u003c/p>\n\u003cp>Salesforce's flamboyant founder and CEO Marc Benioff hailed the \"cloud computing\" concept as the wave of the future to much derision, initially.\u003c/p>\n\u003cp>But software as a service has become an industry standard that has turned into a gold mine for longtime software makers. Microsoft for one has developed its own thriving online suite of services, known as Office 365, which includes a Teams chatting service that includes many of the same features as Slack's 6-year-old application.\u003c/p>\n\u003cp>In July, Slack filed a complaint in the European Union accusing Microsoft of illegally bundling Teams into Office 365 in a way that blocks its removal by customers who may prefer Slack.\u003c/p>\n\u003cp>Microsoft also has been posing a threat to Salesforce's main products, a line-up of tools that help other companies manage their customer relationships.\u003c/p>\n\u003cp>\"For Benioff, this is all about Microsoft,\" said Wedbush Securities analyst Dan Ives. \"It's just clear Microsoft is moving further and further away from Salesforce when it comes to the cloud wars.\" [ad fullwidth]\u003c/p>\n\u003cp>Salesforce has been building on its success in recent years to diversify into other fields, largely through a series of acquisitions that included its previous largest deal, a $15.7 billion purchase of data analytics specialist Tableau Software last year.\u003c/p>\n\u003cp>Salesforce was also among the companies bidding to buy LinkedIn in 2016 before Microsoft snapped up the professional networking service for more than $26 billion in 2016.\u003c/p>\n\u003cp>Many of the deals have been financed with Salesforce's stock, which is worth nearly seven times more than it was a decade ago.\u003c/p>\n\u003cp>Slack, on the other hand, hasn't proven as popular with investors, even though its service that publicly launched in 2014 is being increasingly used by companies and government agencies looking for more nimble alternatives than email. Before news reports of a potential deal with Salesforce surfaced last week, Slack's stock was still hovering around its initial listing price of $26 when the company went public nearly 18 months ago.\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation='Wedbush Securities analyst Dan Ives']'I think the pandemic's played a massive role ... The Zooms, the Slacks, the Microsoft Teams, that's going to be a new part of the workforce.'[/pullquote]\u003c/p>\n\u003cp>\"This is a stellar exit strategy for Slack,\" said Kate Leggett, an analyst at Forrester Research. \"Microsoft Teams is eating Slack's lunch.\"\u003c/p>\n\u003cp>But Leggett said it's also \"really good for Salesforce\" to add a popular collaboration tool to its own software suite, which is focused on managing customer relationships for businesses and government agencies. She said the need for customer-relations agents and other Salesforce users to swarm around a topic and collaborate remotely has only grown with the coronavirus pandemic that has sent so many office workers home and got many hooked on new online tools.\u003c/p>\n\u003cp>\"I think the pandemic's played a massive role\" in paving the way for the deal, Ives said. \"The Zooms, the Slacks, the Microsoft Teams, that's going to be a new part of the workforce.\"\u003c/p>\n\u003cp>Ives said Benioff was also running out of time to catch up to Microsoft, which remains a secondary player in Salesforce's core customer-relations-management business, known as CRM, but way ahead in providing a broader array of cloud-based services.\u003c/p>\n\u003cp>Slack and Salesforce are headquartered about a block away from each other in San Francisco. Slack's office is in the shadow of the 62-story Salesforce Tower, the city's tallest building.\u003c/p>\n\u003cp>\u003c/p>\n","blocks":[],"excerpt":"The acquisition announced Tuesday is by far the largest in the 21-year history of Salesforce.","status":"publish","parent":0,"modified":1606862710,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":19,"wordCount":701},"headData":{"title":"Salesforce to Buy Work Chat Service Slack for $27.7 Billion | KQED","description":"The acquisition announced Tuesday is by far the largest in the 21-year history of Salesforce.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Salesforce to Buy Work Chat Service Slack for $27.7 Billion","datePublished":"2020-12-01T21:40:00.000Z","dateModified":"2020-12-01T22:45:10.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11849213 https://ww2.kqed.org/news/?p=11849213","disqusUrl":"https://ww2.kqed.org/news/2020/12/01/salesforce-to-buy-work-chat-service-slack-for-27-7-billion/","disqusTitle":"Salesforce to Buy Work Chat Service Slack for $27.7 Billion","nprByline":"Michael Liedtke and Matt O'Brien \u003cbr /> Associated Press","path":"/news/11849213/salesforce-to-buy-work-chat-service-slack-for-27-7-billion","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Business software pioneer Salesforce.com is buying work-chatting service Slack for $27.7 billion in a deal aimed at giving the two companies a better shot at competing against longtime industry powerhouse Microsoft.\u003c/p>\n\u003cp>The acquisition announced Tuesday is by far the largest in the 21-year history of Salesforce. The San Francisco company was one of the first to begin selling software as a subscription service that could be used on any internet-connected device instead of the more cumbersome process of installing the programs on individual computers.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'This is a stellar exit strategy for Slack ... Microsoft Teams is eating Slack's lunch.'","name":"pullquote","attributes":{"named":{"size":"medium","align":"right","citation":"Kate Leggett, an analyst at Forrester Research","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Salesforce's flamboyant founder and CEO Marc Benioff hailed the \"cloud computing\" concept as the wave of the future to much derision, initially.\u003c/p>\n\u003cp>But software as a service has become an industry standard that has turned into a gold mine for longtime software makers. Microsoft for one has developed its own thriving online suite of services, known as Office 365, which includes a Teams chatting service that includes many of the same features as Slack's 6-year-old application.\u003c/p>\n\u003cp>In July, Slack filed a complaint in the European Union accusing Microsoft of illegally bundling Teams into Office 365 in a way that blocks its removal by customers who may prefer Slack.\u003c/p>\n\u003cp>Microsoft also has been posing a threat to Salesforce's main products, a line-up of tools that help other companies manage their customer relationships.\u003c/p>\n\u003cp>\"For Benioff, this is all about Microsoft,\" said Wedbush Securities analyst Dan Ives. \"It's just clear Microsoft is moving further and further away from Salesforce when it comes to the cloud wars.\" \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Salesforce has been building on its success in recent years to diversify into other fields, largely through a series of acquisitions that included its previous largest deal, a $15.7 billion purchase of data analytics specialist Tableau Software last year.\u003c/p>\n\u003cp>Salesforce was also among the companies bidding to buy LinkedIn in 2016 before Microsoft snapped up the professional networking service for more than $26 billion in 2016.\u003c/p>\n\u003cp>Many of the deals have been financed with Salesforce's stock, which is worth nearly seven times more than it was a decade ago.\u003c/p>\n\u003cp>Slack, on the other hand, hasn't proven as popular with investors, even though its service that publicly launched in 2014 is being increasingly used by companies and government agencies looking for more nimble alternatives than email. Before news reports of a potential deal with Salesforce surfaced last week, Slack's stock was still hovering around its initial listing price of $26 when the company went public nearly 18 months ago.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'I think the pandemic's played a massive role ... The Zooms, the Slacks, the Microsoft Teams, that's going to be a new part of the workforce.'","name":"pullquote","attributes":{"named":{"size":"medium","align":"right","citation":"Wedbush Securities analyst Dan Ives","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"This is a stellar exit strategy for Slack,\" said Kate Leggett, an analyst at Forrester Research. \"Microsoft Teams is eating Slack's lunch.\"\u003c/p>\n\u003cp>But Leggett said it's also \"really good for Salesforce\" to add a popular collaboration tool to its own software suite, which is focused on managing customer relationships for businesses and government agencies. She said the need for customer-relations agents and other Salesforce users to swarm around a topic and collaborate remotely has only grown with the coronavirus pandemic that has sent so many office workers home and got many hooked on new online tools.\u003c/p>\n\u003cp>\"I think the pandemic's played a massive role\" in paving the way for the deal, Ives said. \"The Zooms, the Slacks, the Microsoft Teams, that's going to be a new part of the workforce.\"\u003c/p>\n\u003cp>Ives said Benioff was also running out of time to catch up to Microsoft, which remains a secondary player in Salesforce's core customer-relations-management business, known as CRM, but way ahead in providing a broader array of cloud-based services.\u003c/p>\n\u003cp>Slack and Salesforce are headquartered about a block away from each other in San Francisco. Slack's office is in the shadow of the 62-story Salesforce Tower, the city's tallest building.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11849213/salesforce-to-buy-work-chat-service-slack-for-27-7-billion","authors":["byline_news_11849213"],"categories":["news_8","news_248"],"tags":["news_28869","news_3952","news_5150","news_28868","news_17623"],"featImg":"news_11849216","label":"news"},"news_11828981":{"type":"posts","id":"news_11828981","meta":{"index":"posts_1591205157","site":"news","id":"11828981","score":null,"sort":[1594854101000]},"guestAuthors":[],"slug":"the-rich-must-step-up-right-now-say-these-silicon-valley-philanthropists","title":"The Rich Must Step Up Right Now, Say These Silicon Valley Philanthropists","publishDate":1594854101,"format":"audio","headTitle":"KQED News","labelTerm":{"site":"news"},"content":"\u003cp>When I give money to a worthy cause — my alma mater, my local food bank, et cetera — I typically do so directly. Wealthy donors, especially these days, are typically steered into something else: a financial vehicle called a donor-advised fund (DAF).\u003c/p>\n\u003cp>According to the \u003ca href=\"https://www.nptrust.org/reports/daf-report/\" target=\"_blank\" rel=\"noopener noreferrer\">National Philanthropic Trust\u003c/a>, the national pool of assets parked in DAFs clocked in at a whopping $121.42 billion in 2018. Charitable grants issued from that stash last year? Just $23.42 billion.\u003c/p>\n\u003cp>The discrepancy between those two numbers has led to heated public debate.\u003c/p>\n\u003cp>If donors get the tax benefit of a charitable donation to a DAF in the tax year they donate, shouldn't they be directing the organizations that manage their DAFs to give all that money away in the same year? Or much of it?\u003c/p>\n\u003cp>Opinions vary, but in the midst of the COVID-19 pandemic and resulting recession — and a nationwide reckoning over racism and social justice in the wake of the police killing of George Floyd — the DAF world has been under increased pressure to deliver more now.\u003c/p>\n\u003cp>[pullquote size=\"medium\" align=\"right\" citation=\"Buffy Wicks, East Bay assemblywoman\"]'If you look at the challenges our communities are facing, if you look at the health impacts of COVID-19 to communities of color in particular, if you look at what is happening to our society, today is the day to spend the money.'[/pullquote]\u003c/p>\n\u003cp>\u003cstrong>'I Was Overwhelmed'\u003c/strong>\u003c/p>\n\u003cp>David and Jennifer Risher of San Francisco made their money with Amazon and Microsoft, and they readily admit they got into to a donor advised fund years before they gave much thought to how they wanted to use it.\u003c/p>\n\u003cp>\"I think we opened the first DAF in 2002,\" said Jennifer Risher. \"I was overwhelmed. Like, what do I do? How do I do it?\"\u003c/p>\n\u003cp>When David Risher founded a nonprofit called \u003ca href=\"https://www.worldreader.org\" target=\"_blank\" rel=\"noopener noreferrer\">Worldreader\u003c/a>, aimed at getting 1 billion children reading digitally, they got to see the world of nonprofit funding from the other side.\u003c/p>\n\u003cp>\"In an era when there is enormous potential for nonprofits to address the world's biggest problems, DAFs are keeping funds from getting to the people who need them the most,\" he wrote in an editorial on \u003ca href=\"https://www.linkedin.com/pulse/youve-given-donor-advised-fund-great-now-finish-job-david-risher/?articleId=6625843233681354752\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn\u003c/a>, called \"You’ve Given to a Donor Advised Fund. Great! Now, Finish the Job.\"\u003c/p>\n\u003cp>On Giving Tuesday last May, the couple launched an initiative designed to challenge other DAF holders to finish the job. They called it \u003ca href=\"https://www.halfmydaf.com\" target=\"_blank\" rel=\"noopener noreferrer\">#HalfMyDAF\u003c/a>. The Rishers promised to match up to $1 million, through their personal DAF.\u003c/p>\n\u003cp>\"You give money to your nonprofits, you let us know, and then, as many as we can, we're going to give to match,\" David Risher said. \"So the first round is July 15. The second round is September 30.\"\u003c/p>\n\u003cp>As of June 12, they got 72 people and couples to commit to giving, and a few others to commit to matching those grants. Total so far? Roughly $2.9 million.\u003c/p>\n\u003cp>Why are the Rishers doing this?\u003c/p>\n\u003cp>\"The rainy day is here,\" said Jennifer Risher.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>They've also been reading the news articles and \u003ca href=\"https://www.washingtonpost.com/lifestyle/style/zombie-philanthropy-the-rich-have-stashed-billions-in-donor-advised-charities--but-its-not-reaching-those-in-need/2020/06/23/6a1b397a-af3a-11ea-856d-5054296735e5_story.html\" target=\"_blank\" rel=\"noopener noreferrer\">opinion pieces\u003c/a> in recent years that argue DAFs have become a form of “zombie philanthropy.”\u003c/p>\n\u003cp>DAFs are easy to set up with sponsoring organizations ranging from Wall Street giants like \u003ca href=\"https://www.fidelitycharitable.org\" target=\"_blank\" rel=\"noopener noreferrer\">Fidelity Charitable\u003c/a> to community foundations and universities. You can park unconventional assets like pre-IPO stock or cryptocurrencies in them, which explains why DAFs are popular among Silicon Valley’s elite. You get the tax break in the year you move your money into the DAF, but you don’t have to tell your DAF manager right away where you want the money to go: schools, food banks, whatever.\u003c/p>\n\u003cp>There’s no legal deadline, which troubles East Bay Assemblywoman Buffy Wicks.\u003c/p>\n\u003cp>\"If you look at the people unemployed right now, if you look at the evictions that are going to be taking place, if you look at the challenges that our communities are facing, if you look at the health impacts of COVID-19 to communities of color in particular, if you look at what is happening to our society, today is the day to spend the money,\" she said.\u003c/p>\n\u003cp>[aside label='Coronavirus Coverage' tag='coronavirus']She is pushing a bill co-sponsored by \u003ca href=\"https://calnonprofits.org\" target=\"_blank\" rel=\"noopener noreferrer\">CalNonprofits\u003c/a>, among others, that would codify the legal definition of a DAF and require the state attorney general’s office to establish a classification for sponsoring organizations. That’s it: just to lay the groundwork for future regulation, that might be the inspiration or impetus for change at the federal level.\u003c/p>\n\u003cp>But modest as \u003ca href=\"https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=201920200AB2936\" target=\"_blank\" rel=\"noopener noreferrer\">AB 2936\u003c/a> is, the \u003ca href=\"https://lccf.org\" target=\"_blank\" rel=\"noopener noreferrer\">League of California Community Foundations\u003c/a> is opposed. The group's 30 members have just over 7,200 donor-advised funds under management with about $10 billion in assets, though not evenly distributed.\u003c/p>\n\u003cp>One community foundation in particular dominates that scene. The \u003ca href=\"https://www.siliconvalleycf.org\" target=\"_blank\" rel=\"noopener noreferrer\">Silicon Valley Community Foundation\u003c/a> reports $8.74 billion in advised funds in 2019, in large part because of its donor base in Silicon Valley. Marquee donors include Mark Zuckerberg and Jack Dorsey.\u003c/p>\n\u003cp>SVCF has policies in place to nudge donors who are letting their DAFs lie dormant.\u003c/p>\n\u003cp>\"If fund advisors do not recommend grants for two years, we contact them to request that they do so. If the fund remains dormant, SVCF can absorb the fund into our endowment and the money will be deployed to our community,\" wrote Communications Director Chau Vuong.\u003c/p>\n\u003cp>Fidelity Charitable, arguably the big fish in the industry with 140,000 DAFs \u003ca href=\"https://www.fidelitycharitable.org/insights/2020-giving-report.html\" target=\"_blank\" rel=\"noopener noreferrer\">in 2019\u003c/a>, follows a similar \u003ca href=\"http://fidelitycharitable.org/content/dam/fc-public/docs/programs/fidelity-charitable-program-guidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">protocol\u003c/a>.\u003c/p>\n\u003cp>\"After two years in which no grants are distributed from a Giving Account, Fidelity Charitable will make grants from the Giving Account to IRS-qualified public charities approved by the Trustees of Fidelity Charitable,\" wrote the company's Director of Media Relations Nabil Ashour.\u003c/p>\n\u003cp>\u003cstrong>How Long Is Too Long?\u003c/strong>\u003c/p>\n\u003cp>Vuong argues SVCF is delivering to the nonprofits that depend on it.\u003c/p>\n\u003cp>\"In general we have a payout rate of 9‐15% each year, which is significantly higher than the 5% required of private foundations,\" Vuong said. \"This year, with the onset of COVID‐19, CEO Nicole Taylor initially put out an urgent call to action in which she encouraged fundholders to deploy an additional 1‐5% more from their accounts, on top of what they were already giving or planning to give this year, to support COVID‐19-related causes.\"\u003c/p>\n\u003cp>But not everyone is convinced donors should feel compelled to empty their DAFs as fast as they fill them.\u003c/p>\n\u003cp>James Head, CEO of \u003ca href=\"https://www.ebcf.org\" target=\"_blank\" rel=\"noopener noreferrer\">East Bay Community Foundation\u003c/a> and chair of the League, argues the vast majority of DAFs are not set up by Silicon Valley bigwigs, but smaller operators keen to make a difference over the long term.\u003c/p>\n\u003cp>\"You know, we have COVID-19 today. We may have a wildfire tomorrow,\" Head said. \"We could have an earthquake the following week. There are constantly needs.\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n","blocks":[],"excerpt":"'The rainy day is here,' said Jennifer and David Risher, who are challenging fellow wealthy donors to make sure their funds get to those who need them most.","status":"publish","parent":0,"modified":1597077569,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":35,"wordCount":1170},"headData":{"title":"The Rich Must Step Up Right Now, Say These Silicon Valley Philanthropists | KQED","description":"'The rainy day is here,' said Jennifer and David Risher, who are challenging fellow wealthy donors to make sure their funds get to those who need them most.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"The Rich Must Step Up Right Now, Say These Silicon Valley Philanthropists","datePublished":"2020-07-15T23:01:41.000Z","dateModified":"2020-08-10T16:39:29.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11828981 https://ww2.kqed.org/news/?p=11828981","disqusUrl":"https://ww2.kqed.org/news/2020/07/15/the-rich-must-step-up-right-now-say-these-silicon-valley-philanthropists/","disqusTitle":"The Rich Must Step Up Right Now, Say These Silicon Valley Philanthropists","audioUrl":"https://traffic.omny.fm/d/clips/0af137ef-751e-4b19-a055-aaef00d2d578/ffca7e9f-6831-41c5-bcaf-aaef00f5a073/984c5e89-ccb0-48a8-95c4-abf90123002c/audio.mp3","path":"/news/11828981/the-rich-must-step-up-right-now-say-these-silicon-valley-philanthropists","audioDuration":249000,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>When I give money to a worthy cause — my alma mater, my local food bank, et cetera — I typically do so directly. Wealthy donors, especially these days, are typically steered into something else: a financial vehicle called a donor-advised fund (DAF).\u003c/p>\n\u003cp>According to the \u003ca href=\"https://www.nptrust.org/reports/daf-report/\" target=\"_blank\" rel=\"noopener noreferrer\">National Philanthropic Trust\u003c/a>, the national pool of assets parked in DAFs clocked in at a whopping $121.42 billion in 2018. Charitable grants issued from that stash last year? Just $23.42 billion.\u003c/p>\n\u003cp>The discrepancy between those two numbers has led to heated public debate.\u003c/p>\n\u003cp>If donors get the tax benefit of a charitable donation to a DAF in the tax year they donate, shouldn't they be directing the organizations that manage their DAFs to give all that money away in the same year? Or much of it?\u003c/p>\n\u003cp>Opinions vary, but in the midst of the COVID-19 pandemic and resulting recession — and a nationwide reckoning over racism and social justice in the wake of the police killing of George Floyd — the DAF world has been under increased pressure to deliver more now.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'If you look at the challenges our communities are facing, if you look at the health impacts of COVID-19 to communities of color in particular, if you look at what is happening to our society, today is the day to spend the money.'","name":"pullquote","attributes":{"named":{"size":"medium","align":"right","citation":"Buffy Wicks, East Bay assemblywoman","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cstrong>'I Was Overwhelmed'\u003c/strong>\u003c/p>\n\u003cp>David and Jennifer Risher of San Francisco made their money with Amazon and Microsoft, and they readily admit they got into to a donor advised fund years before they gave much thought to how they wanted to use it.\u003c/p>\n\u003cp>\"I think we opened the first DAF in 2002,\" said Jennifer Risher. \"I was overwhelmed. Like, what do I do? How do I do it?\"\u003c/p>\n\u003cp>When David Risher founded a nonprofit called \u003ca href=\"https://www.worldreader.org\" target=\"_blank\" rel=\"noopener noreferrer\">Worldreader\u003c/a>, aimed at getting 1 billion children reading digitally, they got to see the world of nonprofit funding from the other side.\u003c/p>\n\u003cp>\"In an era when there is enormous potential for nonprofits to address the world's biggest problems, DAFs are keeping funds from getting to the people who need them the most,\" he wrote in an editorial on \u003ca href=\"https://www.linkedin.com/pulse/youve-given-donor-advised-fund-great-now-finish-job-david-risher/?articleId=6625843233681354752\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn\u003c/a>, called \"You’ve Given to a Donor Advised Fund. Great! Now, Finish the Job.\"\u003c/p>\n\u003cp>On Giving Tuesday last May, the couple launched an initiative designed to challenge other DAF holders to finish the job. They called it \u003ca href=\"https://www.halfmydaf.com\" target=\"_blank\" rel=\"noopener noreferrer\">#HalfMyDAF\u003c/a>. The Rishers promised to match up to $1 million, through their personal DAF.\u003c/p>\n\u003cp>\"You give money to your nonprofits, you let us know, and then, as many as we can, we're going to give to match,\" David Risher said. \"So the first round is July 15. The second round is September 30.\"\u003c/p>\n\u003cp>As of June 12, they got 72 people and couples to commit to giving, and a few others to commit to matching those grants. Total so far? Roughly $2.9 million.\u003c/p>\n\u003cp>Why are the Rishers doing this?\u003c/p>\n\u003cp>\"The rainy day is here,\" said Jennifer Risher.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>They've also been reading the news articles and \u003ca href=\"https://www.washingtonpost.com/lifestyle/style/zombie-philanthropy-the-rich-have-stashed-billions-in-donor-advised-charities--but-its-not-reaching-those-in-need/2020/06/23/6a1b397a-af3a-11ea-856d-5054296735e5_story.html\" target=\"_blank\" rel=\"noopener noreferrer\">opinion pieces\u003c/a> in recent years that argue DAFs have become a form of “zombie philanthropy.”\u003c/p>\n\u003cp>DAFs are easy to set up with sponsoring organizations ranging from Wall Street giants like \u003ca href=\"https://www.fidelitycharitable.org\" target=\"_blank\" rel=\"noopener noreferrer\">Fidelity Charitable\u003c/a> to community foundations and universities. You can park unconventional assets like pre-IPO stock or cryptocurrencies in them, which explains why DAFs are popular among Silicon Valley’s elite. You get the tax break in the year you move your money into the DAF, but you don’t have to tell your DAF manager right away where you want the money to go: schools, food banks, whatever.\u003c/p>\n\u003cp>There’s no legal deadline, which troubles East Bay Assemblywoman Buffy Wicks.\u003c/p>\n\u003cp>\"If you look at the people unemployed right now, if you look at the evictions that are going to be taking place, if you look at the challenges that our communities are facing, if you look at the health impacts of COVID-19 to communities of color in particular, if you look at what is happening to our society, today is the day to spend the money,\" she said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"label":"Coronavirus Coverage ","tag":"coronavirus"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>She is pushing a bill co-sponsored by \u003ca href=\"https://calnonprofits.org\" target=\"_blank\" rel=\"noopener noreferrer\">CalNonprofits\u003c/a>, among others, that would codify the legal definition of a DAF and require the state attorney general’s office to establish a classification for sponsoring organizations. That’s it: just to lay the groundwork for future regulation, that might be the inspiration or impetus for change at the federal level.\u003c/p>\n\u003cp>But modest as \u003ca href=\"https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=201920200AB2936\" target=\"_blank\" rel=\"noopener noreferrer\">AB 2936\u003c/a> is, the \u003ca href=\"https://lccf.org\" target=\"_blank\" rel=\"noopener noreferrer\">League of California Community Foundations\u003c/a> is opposed. The group's 30 members have just over 7,200 donor-advised funds under management with about $10 billion in assets, though not evenly distributed.\u003c/p>\n\u003cp>One community foundation in particular dominates that scene. The \u003ca href=\"https://www.siliconvalleycf.org\" target=\"_blank\" rel=\"noopener noreferrer\">Silicon Valley Community Foundation\u003c/a> reports $8.74 billion in advised funds in 2019, in large part because of its donor base in Silicon Valley. Marquee donors include Mark Zuckerberg and Jack Dorsey.\u003c/p>\n\u003cp>SVCF has policies in place to nudge donors who are letting their DAFs lie dormant.\u003c/p>\n\u003cp>\"If fund advisors do not recommend grants for two years, we contact them to request that they do so. If the fund remains dormant, SVCF can absorb the fund into our endowment and the money will be deployed to our community,\" wrote Communications Director Chau Vuong.\u003c/p>\n\u003cp>Fidelity Charitable, arguably the big fish in the industry with 140,000 DAFs \u003ca href=\"https://www.fidelitycharitable.org/insights/2020-giving-report.html\" target=\"_blank\" rel=\"noopener noreferrer\">in 2019\u003c/a>, follows a similar \u003ca href=\"http://fidelitycharitable.org/content/dam/fc-public/docs/programs/fidelity-charitable-program-guidelines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">protocol\u003c/a>.\u003c/p>\n\u003cp>\"After two years in which no grants are distributed from a Giving Account, Fidelity Charitable will make grants from the Giving Account to IRS-qualified public charities approved by the Trustees of Fidelity Charitable,\" wrote the company's Director of Media Relations Nabil Ashour.\u003c/p>\n\u003cp>\u003cstrong>How Long Is Too Long?\u003c/strong>\u003c/p>\n\u003cp>Vuong argues SVCF is delivering to the nonprofits that depend on it.\u003c/p>\n\u003cp>\"In general we have a payout rate of 9‐15% each year, which is significantly higher than the 5% required of private foundations,\" Vuong said. \"This year, with the onset of COVID‐19, CEO Nicole Taylor initially put out an urgent call to action in which she encouraged fundholders to deploy an additional 1‐5% more from their accounts, on top of what they were already giving or planning to give this year, to support COVID‐19-related causes.\"\u003c/p>\n\u003cp>But not everyone is convinced donors should feel compelled to empty their DAFs as fast as they fill them.\u003c/p>\n\u003cp>James Head, CEO of \u003ca href=\"https://www.ebcf.org\" target=\"_blank\" rel=\"noopener noreferrer\">East Bay Community Foundation\u003c/a> and chair of the League, argues the vast majority of DAFs are not set up by Silicon Valley bigwigs, but smaller operators keen to make a difference over the long term.\u003c/p>\n\u003cp>\"You know, we have COVID-19 today. We may have a wildfire tomorrow,\" Head said. \"We could have an earthquake the following week. There are constantly needs.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11828981/the-rich-must-step-up-right-now-say-these-silicon-valley-philanthropists","authors":["251"],"categories":["news_1758","news_8","news_248"],"tags":["news_1611","news_20179","news_27350","news_27504","news_28260","news_28261","news_28259","news_28258","news_3952","news_2173","news_2011","news_353","news_28256","news_28257"],"featImg":"news_11829000","label":"news"},"news_11816098":{"type":"posts","id":"news_11816098","meta":{"index":"posts_1591205157","site":"news","id":"11816098","score":null,"sort":[1588898536000]},"guestAuthors":[],"slug":"silicon-valley-on-a-hiring-spree-during-coronavirus-pandemic-but-for-how-long","title":"Silicon Valley on a Hiring Spree During Coronavirus Pandemic, but for How Long?","publishDate":1588898536,"format":"audio","headTitle":"KQED News","labelTerm":{},"content":"\u003cp>The \u003ca href=\"https://www.cnbc.com/2020/05/07/us-weekly-jobless-claims.html\" target=\"_blank\" rel=\"noopener noreferrer\">latest unemployment data\u003c/a> show the national job market — and California's, for that matter — in the toilet.\u003c/p>\n\u003cp>But in Silicon Valley, the job market isn't quite so grim — not just despite the coronavirus pandemic, but perhaps because of it. Even as the rest of the economy tanks, these are reasonably good days to be hunting for a mid-level white collar job in web development or tech support. Think about it: We're all online more than ever. We're shopping on Amazon, watching live concerts on Facebook, storing ever more photos on Apple's iCloud, and \u003ca href=\"https://trends.google.com/trends/story/US_cu_4Rjdh3ABAABMHM_en\" target=\"_blank\" rel=\"noopener noreferrer\">searching\u003c/a> for baking recipes on Google.\u003c/p>\n\u003cp>Collectively, \u003ca href=\"https://www.facebook.com/careers/jobs/?results_per_page=5&offices%5B0%5D=Fremont%2C%20CA&offices%5B1%5D=Los%20Angeles%2C%20CA&offices%5B2%5D=Menlo%20Park%2C%20CA&offices%5B3%5D=Mountain%20View%2C%20CA&offices%5B4%5D=Northridge%2C%20CA&offices%5B5%5D=San%20Francisco%2C%20CA&offices%5B6%5D=Santa%20Clara%2C%20CA&offices%5B7%5D=Sausalito%2C%20CA&offices%5B8%5D=Sunnyvale%2C%20CA\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u003c/a>, \u003ca href=\"https://careers.microsoft.com/professionals/us/en/l-bayarea\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft\u003c/a>, \u003ca href=\"https://jobs.apple.com/en-us/search?location=united-states-USA+california-state953\" target=\"_blank\" rel=\"noopener noreferrer\">Apple\u003c/a>, \u003ca href=\"https://www.amazon.jobs/en/search?base_query=&loc_query=California&type=area&latitude=38.57944&longitude=-121.49085®ion=California&country=USA\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u003c/a>, and \u003ca href=\"https://careers.google.com/jobs/results/?company=Google&company=Google%20Fiber&company=YouTube&employment_type=FULL_TIME&hl=en_US&jlo=en_US&location=California,%20USA&q=&sort_by=relevance&src=Online%2FHouse%20Ads%2FBKWS\" target=\"_blank\" rel=\"noopener noreferrer\">Alphabet\u003c/a> make up nearly \u003ca href=\"https://markets.businessinsider.com/news/stocks/nasdaq-composite-erases-2020-losses-strong-tech-earnings-stock-market-2020-4-1029178443\">40% of the market value\u003c/a> of the Nasdaq. Sure enough, all five tech titans are hiring by the hundreds, if not the thousands, in California alone. Facebook COO Sheryl Sandberg recently told CNBC that the Menlo Park-based social media giant plans to hire \u003ca href=\"https://www.cnbc.com/2020/04/02/sandberg-facebook-to-add-10000-new-workers-by-end-of-2020.html\" target=\"_blank\" rel=\"noopener noreferrer\">10,000 people\u003c/a> this year in product and engineering.\u003c/p>\n\u003ch3>Size Matters Now\u003c/h3>\n\u003cp>Experts say this particular economic downturn is favoring giants with the cash reserves to wait out a temporary revenue drop or who can pivot to expand in markets with more potential for profit.\u003c/p>\n\u003cfigure id=\"attachment_11816241\" class=\"wp-caption aligncenter\" style=\"max-width: 1056px\">\u003cimg class=\"size-full wp-image-11816241\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM.png\" alt=\"Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, interviewed Stanford vaccine expert Dr. Bonnie Maldonado on Facebook Live on May 1, 2020. The event was not a riveting plug for the video streaming service but more than 35,000 people did try to watch.\" width=\"1056\" height=\"1030\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM.png 1056w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-160x156.png 160w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-800x780.png 800w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-1020x995.png 1020w\" sizes=\"(max-width: 1056px) 100vw, 1056px\">\u003cfigcaption class=\"wp-caption-text\">Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, interviewed Stanford vaccine expert Dr. Bonnie Maldonado on Facebook Live on May 1, 2020. The event was not a riveting plug for the video streaming service, but more than 35,000 people did try to watch. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Take, for example, the online video market, which is exploding right now thanks to the pandemic. Facebook's offerings in the market include Livestream, Messenger, and most recently, Messenger Rooms, which allows up to 50 people to chat at once.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Microsoft declined to comment for this story, but on LinkedIn, which the Seattle software giant owns, Microsoft listed nearly \u003ca href=\"https://www.linkedin.com/jobs/search/?keywords=Microsoft\" target=\"_blank\" rel=\"noopener noreferrer\">300,000 jobs\u003c/a> worldwide at the time of this article's publication.\u003cbr>\n\u003ca href=\"https://www.amazon.jobs/en/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u003c/a> has hired 175,000 people in its fulfillment and delivery network just since March, but the media focus on its retail and warehouse operations often obscures the fact that the Seattle-based company also employs armies of software developers, technical project managers and the like. Amazon is looking for more than 3,000 people in California alone currently.\u003c/p>\n\u003cp>Beyond the biggest names in Silicon Valley, medium-sized tech employers are also looking to hire.\u003c/p>\n\u003cp>\"While we have not increased our hiring in response to the COVID-19 pandemic, now more than ever, we remain committed to attracting top talent across key areas of our business,\" wrote a spokeswoman for Genentech, the South San Francisco drugmaker owned by Roche. \"So far this year, we have filled more than 1,600 positions and currently have over \u003ca href=\"https://www.gene.com/careers\" target=\"_blank\" rel=\"noopener noreferrer\">1,200 roles open\u003c/a> across many areas of our business, including research and development, manufacturing, sales and marketing and IT.\"\u003c/p>\n\u003cp>According to a spokesman for \u003ca href=\"https://blogs.vmware.com/careers/2020/04/message-from-vmware-vp-of-talent-acquisition-on-hiring-and-supporting-our-community.html\" target=\"_blank\" rel=\"noopener noreferrer\">VMware\u003c/a>, the Palo Alto-based software company has more than 300 openings in California and more than 1,400 globally. VMware's vice president of talent acquisition \u003ca href=\"https://blogs.vmware.com/careers/2020/04/message-from-vmware-vp-of-talent-acquisition-on-hiring-and-supporting-our-community.html\" target=\"_blank\" rel=\"noopener noreferrer\">wrote recently\u003c/a>, \"Our hiring efforts are focused on supporting VMware’s five strategic priorities: App Modernization, Multi-Cloud, Virtual Cloud Network, Digital Workspace and Intrinsic Security.\"\u003c/p>\n\u003cp>Santa Clara-based \u003ca href=\"https://jobs.intel.com/ListJobs/All\" target=\"_blank\" rel=\"noopener noreferrer\">Intel\u003c/a> has posted more than 700 jobs on its website, more than 70 of which are based here in California.\u003c/p>\n\u003ch2>It's Not All Full-time or Stable Work\u003c/h2>\n\u003cp>For years, Silicon Valley's biggest employers have hedged their hiring bets by splitting payroll between full-time employees and \u003ca href=\"https://www.kqed.org/news/11741371/two-tiered-caste-system-the-world-of-white-collar-contracting-in-silicon-valley\" target=\"_blank\" rel=\"noopener noreferrer\">contractors\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_11816242\" class=\"wp-caption aligncenter\" style=\"max-width: 2029px\">\u003cimg class=\"size-full wp-image-11816242\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM.jpeg\" alt=\"Shirley Deng of Hayward is in the market for a marketing job in Silicon Valley. She's getting call backs, but says she'd have an easier time of it if she was looking for a position on the techier side of tech.\" width=\"2029\" height=\"1108\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM.jpeg 2029w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-160x87.jpeg 160w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-800x437.jpeg 800w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-1020x557.jpeg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-1920x1048.jpeg 1920w\" sizes=\"(max-width: 2029px) 100vw, 2029px\">\u003cfigcaption class=\"wp-caption-text\">Shirley Deng of Hayward is in the market for a marketing job in Silicon Valley. She's getting call backs, but says she'd have an easier time of it if she was looking for a position on the techier side of tech. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Here are the top five hiring categories in the Bay Area over the past eight weeks on Santa Clara-based \u003ca href=\"https://www.upwork.com\" target=\"_blank\" rel=\"noopener noreferrer\">Upwork\u003c/a>, an employment platform for white collar gig work which posts more than 8,000 freelance jobs a day worldwide:\u003c/p>\n\u003cul>\n\u003cli>Web Development\u003c/li>\n\u003cli>Video Production\u003c/li>\n\u003cli>Graphics and Design\u003c/li>\n\u003cli>Web and Mobile Design\u003c/li>\n\u003cli>Technical Support\u003c/li>\n\u003c/ul>\n\u003cp>\"We're seeing a lot of activity around web development, around video production. Technical support is a big one. So there's a lot of activity where, you know, people are young trying to deploy, install and maintain technical systems for their business,\" said Hayden Brown, Upwork's president and CEO.\u003c/p>\n\u003cp>Brown adds that, in 2020, it doesn't make sense to draw an arbitrary line between Silicon Valley and the rest of the economy when it comes to tech.\u003c/p>\n\u003cp>\"Increasingly, almost every company is becoming something of a digital business,\" Brown said.\u003c/p>\n\u003cp>All of that said, your employment security depends in large part on the stability of the company you work for, as the pandemic appears to be most lethal to companies that were struggling before the onset of COVID-19.\u003c/p>\n\u003cp>Shirley Deng was laid off in April, when the Palo Alto-based, no-fee payday lender startup \u003ca href=\"https://www.earnin.com\" target=\"_blank\" rel=\"noopener noreferrer\">Earnin\u003c/a> gutted its marketing department.\u003c/p>\n\u003cp>\"Stable is like a relative term,\" Deng said ruefully.\u003c/p>\n\u003cp>Now, Deng would prefer to work for a bigger company. She owns a house in Hayward with her fiance, and he’s still working, but paying the mortgage could become a concern in about six months.\u003c/p>\n\u003cp>\"A lot of good companies that I might want to work for or envision myself with are holding off on hiring now. Like tech companies have hiring freezes unless it's a very technical role, where it’s like engineering or developer,\" Deng said.\u003c/p>\n\u003cp>The numbers back up Deng’s assessment of the market. You can see who's hiring and who's letting people go at \u003ca href=\"http://layoffs.fyi/tracker\" target=\"_blank\" rel=\"noopener noreferrer\">Layoffs.fyi\u003c/a>, a tracker set up by \u003ca class=\"crunchbase-link\" href=\"https://crunchbase.com/person/roger-lee\" target=\"_blank\" rel=\"noopener noreferrer\" data-type=\"person\" data-entity=\"roger-lee\">Roger Lee, \u003c/a> the co-founder of \u003ca href=\"https://humaninterest.com/homepage/?utm_source=GOOGLEPS&utm_medium=SEM&utm_campaign=Brand%20-%20Human%20Interest%20Desktop&utm_content=417770811266&utm_term=human%20interest_p&utm_gclidid=EAIaIQobChMI7_T5ruSY6QIVB8NkCh1PHw7REAAYASAAEgL6NPD_BwE&gclid=EAIaIQobChMI7_T5ruSY6QIVB8NkCh1PHw7REAAYASAAEgL6NPD_BwE\">\u003cspan class=\"s1\">Human Interest\u003c/span>\u003c/a>, a company that helps other companies set up retirement accounts.\u003c/p>\n\u003cfigure id=\"attachment_11816236\" class=\"wp-caption aligncenter\" style=\"max-width: 2138px\">\u003cimg class=\"size-full wp-image-11816236\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM.png\" alt=\"In the market for a job in Silicon Valley? You might have better luck at a large company, compared to a start up, as this May 5, 2020 screen shot from Layoffs.fyi indicates.\" width=\"2138\" height=\"1136\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM.png 2138w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-160x85.png 160w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-800x425.png 800w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-1020x542.png 1020w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-1920x1020.png 1920w\" sizes=\"(max-width: 2138px) 100vw, 2138px\">\u003cfigcaption class=\"wp-caption-text\">In the market for a job in Silicon Valley? You might have better luck at a large company, compared to a startup, as this May 5, 2020 screen shot from Layoffs.fyi indicates. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Deng is confident about her prospects even as she's sober about the need for the economy to take a hit to protect those most vulnerable to the coronavirus pandemic.\u003c/p>\n\u003cp>\"I have a grandma who's 97 this year and I would be heartbroken if she was exposed and had any complications due to [COVID-19]. My fiance also has a vulnerable immune system. So I understand why we're staying home. But on the flip side, you know, as I'm job hunting, good companies that might have had positions that I wanted to apply to that are on hold,\" Deng said.\u003c/p>\n\u003ch2>This Port in a Storm Might Not Last\u003c/h2>\n\u003cp>Skeptics worry that what we’re witnessing in Silicon Valley is a temporary uptick before bad times settle in.\u003c/p>\n\u003cp>\"It certainly seems like an odd time to try purposely to hire new people. Why? Why not just wait?\" asked Rachel Massaro, who directs research at the Silicon Valley Institute for Regional Studies at \u003ca href=\"https://jointventure.org/news-and-media/news-releases/1949-silicon-valley-unemployment-increased-to-3-1-in-earliest-response-to-covid-19\" target=\"_blank\" rel=\"noopener noreferrer\">Joint Venture Silicon Valley\u003c/a>.\u003c/p>\n\u003cp>According to the institute, Silicon Valley’s preliminary March unemployment rate of 3.1% represented a sharp increase over February's rate, but it's still significantly lower than in the summer of 2009, when unemployment peaked at 10.5%.\u003c/p>\n\u003cp>\"It’s possible a lot of these data points, a lot of the indicators that we're looking at, will have a lag time,\" Massaro said. \"In a few months, we'll get a better understanding of the influence of the crisis.\"\u003c/p>\n\u003cp>Right now, those Silicon Valley companies on the downswing — \u003ca href=\"https://www.kqed.org/coronavirusliveupdates/news/11816330/airbnb-laying-off-25-of-its-workforce-due-to-travel-decline\" target=\"_blank\" rel=\"noopener noreferrer\">Airbnb\u003c/a>, Eventbrite, Lyft and the like — are taking a hit because what they do is directly impacted by the pandemic. But as the economy as a whole sinks into recession, the current winners in Silicon Valley may not be able to sail above the fray for long.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>“Tech is not a monolith,” said \u003ca href=\"https://www.ccsce.com/Steve_Levy.php\" target=\"_blank\" rel=\"noopener noreferrer\">Stephen Levy\u003c/a>, director and senior economist of the Center for Continuing Study of the California Economy in Palo Alto. “The group of people who are hiring is fairly narrow, and in some cases, short term.\u003c/p>\n\n","blocks":[],"excerpt":"Amazon, Facebook, Microsoft, Apple and Alphabet are hiring tens of thousands of people — despite, or perhaps, because of the COVID-19 pandemic.","status":"publish","parent":0,"modified":1588959755,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":31,"wordCount":1387},"headData":{"title":"Silicon Valley on a Hiring Spree During Coronavirus Pandemic, but for How Long? | KQED","description":"Amazon, Facebook, Microsoft, Apple and Alphabet are hiring tens of thousands of people — despite, or perhaps, because of the COVID-19 pandemic.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Silicon Valley on a Hiring Spree During Coronavirus Pandemic, but for How Long?","datePublished":"2020-05-08T00:42:16.000Z","dateModified":"2020-05-08T17:42:35.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11816098 https://ww2.kqed.org/news/?p=11816098","disqusUrl":"https://ww2.kqed.org/news/2020/05/07/silicon-valley-on-a-hiring-spree-during-coronavirus-pandemic-but-for-how-long/","disqusTitle":"Silicon Valley on a Hiring Spree During Coronavirus Pandemic, but for How Long?","source":"coronavirus","sourceUrl":"https://www.kqed.org/coronavirus","audioUrl":"https://traffic.omny.fm/d/clips/0af137ef-751e-4b19-a055-aaef00d2d578/ffca7e9f-6831-41c5-bcaf-aaef00f5a073/be403111-19d9-4adc-a16e-abb401010034/audio.mp3","path":"/news/11816098/silicon-valley-on-a-hiring-spree-during-coronavirus-pandemic-but-for-how-long","audioDuration":170000,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>The \u003ca href=\"https://www.cnbc.com/2020/05/07/us-weekly-jobless-claims.html\" target=\"_blank\" rel=\"noopener noreferrer\">latest unemployment data\u003c/a> show the national job market — and California's, for that matter — in the toilet.\u003c/p>\n\u003cp>But in Silicon Valley, the job market isn't quite so grim — not just despite the coronavirus pandemic, but perhaps because of it. Even as the rest of the economy tanks, these are reasonably good days to be hunting for a mid-level white collar job in web development or tech support. Think about it: We're all online more than ever. We're shopping on Amazon, watching live concerts on Facebook, storing ever more photos on Apple's iCloud, and \u003ca href=\"https://trends.google.com/trends/story/US_cu_4Rjdh3ABAABMHM_en\" target=\"_blank\" rel=\"noopener noreferrer\">searching\u003c/a> for baking recipes on Google.\u003c/p>\n\u003cp>Collectively, \u003ca href=\"https://www.facebook.com/careers/jobs/?results_per_page=5&offices%5B0%5D=Fremont%2C%20CA&offices%5B1%5D=Los%20Angeles%2C%20CA&offices%5B2%5D=Menlo%20Park%2C%20CA&offices%5B3%5D=Mountain%20View%2C%20CA&offices%5B4%5D=Northridge%2C%20CA&offices%5B5%5D=San%20Francisco%2C%20CA&offices%5B6%5D=Santa%20Clara%2C%20CA&offices%5B7%5D=Sausalito%2C%20CA&offices%5B8%5D=Sunnyvale%2C%20CA\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook\u003c/a>, \u003ca href=\"https://careers.microsoft.com/professionals/us/en/l-bayarea\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft\u003c/a>, \u003ca href=\"https://jobs.apple.com/en-us/search?location=united-states-USA+california-state953\" target=\"_blank\" rel=\"noopener noreferrer\">Apple\u003c/a>, \u003ca href=\"https://www.amazon.jobs/en/search?base_query=&loc_query=California&type=area&latitude=38.57944&longitude=-121.49085®ion=California&country=USA\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u003c/a>, and \u003ca href=\"https://careers.google.com/jobs/results/?company=Google&company=Google%20Fiber&company=YouTube&employment_type=FULL_TIME&hl=en_US&jlo=en_US&location=California,%20USA&q=&sort_by=relevance&src=Online%2FHouse%20Ads%2FBKWS\" target=\"_blank\" rel=\"noopener noreferrer\">Alphabet\u003c/a> make up nearly \u003ca href=\"https://markets.businessinsider.com/news/stocks/nasdaq-composite-erases-2020-losses-strong-tech-earnings-stock-market-2020-4-1029178443\">40% of the market value\u003c/a> of the Nasdaq. Sure enough, all five tech titans are hiring by the hundreds, if not the thousands, in California alone. Facebook COO Sheryl Sandberg recently told CNBC that the Menlo Park-based social media giant plans to hire \u003ca href=\"https://www.cnbc.com/2020/04/02/sandberg-facebook-to-add-10000-new-workers-by-end-of-2020.html\" target=\"_blank\" rel=\"noopener noreferrer\">10,000 people\u003c/a> this year in product and engineering.\u003c/p>\n\u003ch3>Size Matters Now\u003c/h3>\n\u003cp>Experts say this particular economic downturn is favoring giants with the cash reserves to wait out a temporary revenue drop or who can pivot to expand in markets with more potential for profit.\u003c/p>\n\u003cfigure id=\"attachment_11816241\" class=\"wp-caption aligncenter\" style=\"max-width: 1056px\">\u003cimg class=\"size-full wp-image-11816241\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM.png\" alt=\"Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, interviewed Stanford vaccine expert Dr. Bonnie Maldonado on Facebook Live on May 1, 2020. The event was not a riveting plug for the video streaming service but more than 35,000 people did try to watch.\" width=\"1056\" height=\"1030\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM.png 1056w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-160x156.png 160w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-800x780.png 800w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-01-at-3.32.41-PM-1020x995.png 1020w\" sizes=\"(max-width: 1056px) 100vw, 1056px\">\u003cfigcaption class=\"wp-caption-text\">Facebook CEO Mark Zuckerberg and his wife, Priscilla Chan, interviewed Stanford vaccine expert Dr. Bonnie Maldonado on Facebook Live on May 1, 2020. The event was not a riveting plug for the video streaming service, but more than 35,000 people did try to watch. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Take, for example, the online video market, which is exploding right now thanks to the pandemic. Facebook's offerings in the market include Livestream, Messenger, and most recently, Messenger Rooms, which allows up to 50 people to chat at once.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Microsoft declined to comment for this story, but on LinkedIn, which the Seattle software giant owns, Microsoft listed nearly \u003ca href=\"https://www.linkedin.com/jobs/search/?keywords=Microsoft\" target=\"_blank\" rel=\"noopener noreferrer\">300,000 jobs\u003c/a> worldwide at the time of this article's publication.\u003cbr>\n\u003ca href=\"https://www.amazon.jobs/en/\" target=\"_blank\" rel=\"noopener noreferrer\">Amazon\u003c/a> has hired 175,000 people in its fulfillment and delivery network just since March, but the media focus on its retail and warehouse operations often obscures the fact that the Seattle-based company also employs armies of software developers, technical project managers and the like. Amazon is looking for more than 3,000 people in California alone currently.\u003c/p>\n\u003cp>Beyond the biggest names in Silicon Valley, medium-sized tech employers are also looking to hire.\u003c/p>\n\u003cp>\"While we have not increased our hiring in response to the COVID-19 pandemic, now more than ever, we remain committed to attracting top talent across key areas of our business,\" wrote a spokeswoman for Genentech, the South San Francisco drugmaker owned by Roche. \"So far this year, we have filled more than 1,600 positions and currently have over \u003ca href=\"https://www.gene.com/careers\" target=\"_blank\" rel=\"noopener noreferrer\">1,200 roles open\u003c/a> across many areas of our business, including research and development, manufacturing, sales and marketing and IT.\"\u003c/p>\n\u003cp>According to a spokesman for \u003ca href=\"https://blogs.vmware.com/careers/2020/04/message-from-vmware-vp-of-talent-acquisition-on-hiring-and-supporting-our-community.html\" target=\"_blank\" rel=\"noopener noreferrer\">VMware\u003c/a>, the Palo Alto-based software company has more than 300 openings in California and more than 1,400 globally. VMware's vice president of talent acquisition \u003ca href=\"https://blogs.vmware.com/careers/2020/04/message-from-vmware-vp-of-talent-acquisition-on-hiring-and-supporting-our-community.html\" target=\"_blank\" rel=\"noopener noreferrer\">wrote recently\u003c/a>, \"Our hiring efforts are focused on supporting VMware’s five strategic priorities: App Modernization, Multi-Cloud, Virtual Cloud Network, Digital Workspace and Intrinsic Security.\"\u003c/p>\n\u003cp>Santa Clara-based \u003ca href=\"https://jobs.intel.com/ListJobs/All\" target=\"_blank\" rel=\"noopener noreferrer\">Intel\u003c/a> has posted more than 700 jobs on its website, more than 70 of which are based here in California.\u003c/p>\n\u003ch2>It's Not All Full-time or Stable Work\u003c/h2>\n\u003cp>For years, Silicon Valley's biggest employers have hedged their hiring bets by splitting payroll between full-time employees and \u003ca href=\"https://www.kqed.org/news/11741371/two-tiered-caste-system-the-world-of-white-collar-contracting-in-silicon-valley\" target=\"_blank\" rel=\"noopener noreferrer\">contractors\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_11816242\" class=\"wp-caption aligncenter\" style=\"max-width: 2029px\">\u003cimg class=\"size-full wp-image-11816242\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM.jpeg\" alt=\"Shirley Deng of Hayward is in the market for a marketing job in Silicon Valley. She's getting call backs, but says she'd have an easier time of it if she was looking for a position on the techier side of tech.\" width=\"2029\" height=\"1108\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM.jpeg 2029w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-160x87.jpeg 160w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-800x437.jpeg 800w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-1020x557.jpeg 1020w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-04-27-at-1.37.02-PM-1920x1048.jpeg 1920w\" sizes=\"(max-width: 2029px) 100vw, 2029px\">\u003cfigcaption class=\"wp-caption-text\">Shirley Deng of Hayward is in the market for a marketing job in Silicon Valley. She's getting call backs, but says she'd have an easier time of it if she was looking for a position on the techier side of tech. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Here are the top five hiring categories in the Bay Area over the past eight weeks on Santa Clara-based \u003ca href=\"https://www.upwork.com\" target=\"_blank\" rel=\"noopener noreferrer\">Upwork\u003c/a>, an employment platform for white collar gig work which posts more than 8,000 freelance jobs a day worldwide:\u003c/p>\n\u003cul>\n\u003cli>Web Development\u003c/li>\n\u003cli>Video Production\u003c/li>\n\u003cli>Graphics and Design\u003c/li>\n\u003cli>Web and Mobile Design\u003c/li>\n\u003cli>Technical Support\u003c/li>\n\u003c/ul>\n\u003cp>\"We're seeing a lot of activity around web development, around video production. Technical support is a big one. So there's a lot of activity where, you know, people are young trying to deploy, install and maintain technical systems for their business,\" said Hayden Brown, Upwork's president and CEO.\u003c/p>\n\u003cp>Brown adds that, in 2020, it doesn't make sense to draw an arbitrary line between Silicon Valley and the rest of the economy when it comes to tech.\u003c/p>\n\u003cp>\"Increasingly, almost every company is becoming something of a digital business,\" Brown said.\u003c/p>\n\u003cp>All of that said, your employment security depends in large part on the stability of the company you work for, as the pandemic appears to be most lethal to companies that were struggling before the onset of COVID-19.\u003c/p>\n\u003cp>Shirley Deng was laid off in April, when the Palo Alto-based, no-fee payday lender startup \u003ca href=\"https://www.earnin.com\" target=\"_blank\" rel=\"noopener noreferrer\">Earnin\u003c/a> gutted its marketing department.\u003c/p>\n\u003cp>\"Stable is like a relative term,\" Deng said ruefully.\u003c/p>\n\u003cp>Now, Deng would prefer to work for a bigger company. She owns a house in Hayward with her fiance, and he’s still working, but paying the mortgage could become a concern in about six months.\u003c/p>\n\u003cp>\"A lot of good companies that I might want to work for or envision myself with are holding off on hiring now. Like tech companies have hiring freezes unless it's a very technical role, where it’s like engineering or developer,\" Deng said.\u003c/p>\n\u003cp>The numbers back up Deng’s assessment of the market. You can see who's hiring and who's letting people go at \u003ca href=\"http://layoffs.fyi/tracker\" target=\"_blank\" rel=\"noopener noreferrer\">Layoffs.fyi\u003c/a>, a tracker set up by \u003ca class=\"crunchbase-link\" href=\"https://crunchbase.com/person/roger-lee\" target=\"_blank\" rel=\"noopener noreferrer\" data-type=\"person\" data-entity=\"roger-lee\">Roger Lee, \u003c/a> the co-founder of \u003ca href=\"https://humaninterest.com/homepage/?utm_source=GOOGLEPS&utm_medium=SEM&utm_campaign=Brand%20-%20Human%20Interest%20Desktop&utm_content=417770811266&utm_term=human%20interest_p&utm_gclidid=EAIaIQobChMI7_T5ruSY6QIVB8NkCh1PHw7REAAYASAAEgL6NPD_BwE&gclid=EAIaIQobChMI7_T5ruSY6QIVB8NkCh1PHw7REAAYASAAEgL6NPD_BwE\">\u003cspan class=\"s1\">Human Interest\u003c/span>\u003c/a>, a company that helps other companies set up retirement accounts.\u003c/p>\n\u003cfigure id=\"attachment_11816236\" class=\"wp-caption aligncenter\" style=\"max-width: 2138px\">\u003cimg class=\"size-full wp-image-11816236\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM.png\" alt=\"In the market for a job in Silicon Valley? You might have better luck at a large company, compared to a start up, as this May 5, 2020 screen shot from Layoffs.fyi indicates.\" width=\"2138\" height=\"1136\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM.png 2138w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-160x85.png 160w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-800x425.png 800w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-1020x542.png 1020w, https://ww2.kqed.org/app/uploads/sites/10/2020/05/Screen-Shot-2020-05-05-at-8.23.08-AM-1920x1020.png 1920w\" sizes=\"(max-width: 2138px) 100vw, 2138px\">\u003cfigcaption class=\"wp-caption-text\">In the market for a job in Silicon Valley? You might have better luck at a large company, compared to a startup, as this May 5, 2020 screen shot from Layoffs.fyi indicates. \u003ccite>(Rachael Myrow/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Deng is confident about her prospects even as she's sober about the need for the economy to take a hit to protect those most vulnerable to the coronavirus pandemic.\u003c/p>\n\u003cp>\"I have a grandma who's 97 this year and I would be heartbroken if she was exposed and had any complications due to [COVID-19]. My fiance also has a vulnerable immune system. So I understand why we're staying home. But on the flip side, you know, as I'm job hunting, good companies that might have had positions that I wanted to apply to that are on hold,\" Deng said.\u003c/p>\n\u003ch2>This Port in a Storm Might Not Last\u003c/h2>\n\u003cp>Skeptics worry that what we’re witnessing in Silicon Valley is a temporary uptick before bad times settle in.\u003c/p>\n\u003cp>\"It certainly seems like an odd time to try purposely to hire new people. Why? Why not just wait?\" asked Rachel Massaro, who directs research at the Silicon Valley Institute for Regional Studies at \u003ca href=\"https://jointventure.org/news-and-media/news-releases/1949-silicon-valley-unemployment-increased-to-3-1-in-earliest-response-to-covid-19\" target=\"_blank\" rel=\"noopener noreferrer\">Joint Venture Silicon Valley\u003c/a>.\u003c/p>\n\u003cp>According to the institute, Silicon Valley’s preliminary March unemployment rate of 3.1% represented a sharp increase over February's rate, but it's still significantly lower than in the summer of 2009, when unemployment peaked at 10.5%.\u003c/p>\n\u003cp>\"It’s possible a lot of these data points, a lot of the indicators that we're looking at, will have a lag time,\" Massaro said. \"In a few months, we'll get a better understanding of the influence of the crisis.\"\u003c/p>\n\u003cp>Right now, those Silicon Valley companies on the downswing — \u003ca href=\"https://www.kqed.org/coronavirusliveupdates/news/11816330/airbnb-laying-off-25-of-its-workforce-due-to-travel-decline\" target=\"_blank\" rel=\"noopener noreferrer\">Airbnb\u003c/a>, Eventbrite, Lyft and the like — are taking a hit because what they do is directly impacted by the pandemic. But as the economy as a whole sinks into recession, the current winners in Silicon Valley may not be able to sail above the fray for long.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Tech is not a monolith,” said \u003ca href=\"https://www.ccsce.com/Steve_Levy.php\" target=\"_blank\" rel=\"noopener noreferrer\">Stephen Levy\u003c/a>, director and senior economist of the Center for Continuing Study of the California Economy in Palo Alto. “The group of people who are hiring is fairly narrow, and in some cases, short term.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11816098/silicon-valley-on-a-hiring-spree-during-coronavirus-pandemic-but-for-how-long","authors":["251"],"categories":["news_1758","news_8","news_248"],"tags":["news_1735","news_24027","news_1611","news_19182","news_27350","news_27504","news_21749","news_249","news_26010","news_17994","news_93","news_4524","news_3952","news_2011","news_353","news_631"],"featImg":"news_11817019","label":"source_news_11816098"},"news_11792899":{"type":"posts","id":"news_11792899","meta":{"index":"posts_1591205157","site":"news","id":"11792899","score":null,"sort":[1577489313000]},"guestAuthors":[],"slug":"the-california-consumer-privacy-act-mandates-what-again-exactly","title":"The California Consumer Privacy Act Mandates What, Again, Exactly?","publishDate":1577489313,"format":"standard","headTitle":"The California Report | KQED News","labelTerm":{"term":72,"site":"news"},"content":"\u003cp>On Jan. 1, the toughest data privacy law in the U.S. goes into effect: the \u003ca href=\"https://leginfo.legislature.ca.gov/faces/codes_displayText.xhtml?division=3.&part=4.&lawCode=CIV&title=1.81.5.\" target=\"_blank\" rel=\"noopener noreferrer\">California Consumer Privacy Act\u003c/a>.\u003c/p>\n\u003cp>That's why you're seeing a host of emails pop up in your inbox from various companies announcing updates to their terms of service, particularly their privacy policies. With no similar federal law on the horizon, this one is expected to set the standard nationally for some time.\u003c/p>\n\u003cp>At the beginning of the year, Californians will be able to find out what personal information a business is collecting about them, their devices and their children, said one of the new law's co-authors, \u003ca href=\"https://epic.org/2019/12/mary-stone-ross-joins-epic.html\" target=\"_blank\" rel=\"noopener noreferrer\">Mary Stone Ross\u003c/a>.\u003c/p>\n\u003cp>\"They'll be able to opt out of the sale of their personal information,\" she added. \"If a company fails to implement reasonable security practices and their personal information is breached, they'll be allowed to sue those companies.\"\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation='Mary Stone Ross, co-author of the CCPA']'[Data brokers] are collecting and selling presence of children in household, your religion, if you're moving or expecting a baby. This is something the CCPA will expose, because now you can read their privacy policy.'[/pullquote]\u003c/p>\n\u003cp>Companies can still collect the data: what you buy, where you go and when, all the photos you’ve ever taken, your emails (even the ones you deleted) and more. But companies now must tell you — when you ask — what they’re collecting and delete it at your request.\u003c/p>\n\u003cp>However, some companies can deny your request if the data is needed to complete a financial transaction or protect against fraud.\u003c/p>\n\u003cp>Companies can’t legally sell that data if you tell them not to. But if they do anyway, you can't sue.\u003c/p>\n\u003cp>\"It's only for data breaches. So if certain categories of personal information, for example, your Social Security number, are breached, and a business fails to implement reasonable security practices, then you have cause,\" said Ross.\u003c/p>\n\u003ch3>California’s Attorney General Can Prosecute\u003c/h3>\n\u003cp>[aside label=\"Related stories\" tag=\"privacy\"]\u003c/p>\n\u003cp>The office of Attorney General Xavier Becerra won't begin to enforce the law until July 1, 2020, but he said he considers the law in effect as of Jan. 1, \"right after that first kiss and the hugs and the champagne.\"\u003c/p>\n\u003cp>But his budget is limited. He said his office is likely to conduct only three enforcement actions a year, though he won’t say against what companies.\u003c/p>\n\u003cp>\"The bigger the company, the bigger the problem,\" Becerra said. \"The bigger the universe that has data that is used in certain ways, that could lead to that violation, the bigger the case will be.\"\u003c/p>\n\u003cp>When asked about a particularly sensitive kind of information his office is keen to prioritize protection of, Becerra said: \"I think my health information is sensitive. I think my Social Security number is sensitive. I think my dating patterns, especially since I'm married, would be sensitive,\" Becerra said, jokingly.\u003c/p>\n\u003cp>More seriously, he added that \"aggressive, early, decisive enforcement\" is likely to focus on the sale of data involving children. \"The last thing you want is for any company to think that we're going to be soft on letting you misuse kids' personal information.\"\u003c/p>\n\u003ch3>How Tech Giants and Data Brokers are Reacting\u003c/h3>\n\u003cp>Industry groups spent the last year \u003ca href=\"https://www.kqed.org/news/11773365/how-tech-companies-are-trying-to-gut-the-california-consumer-privacy-act\" target=\"_blank\" rel=\"noopener noreferrer\">trying to rewrite and soften\u003c/a> the law. It’s expected they’ll sue to stop the CCPA's rollout, even as most have taken some steps to comply with it. Many businesses complain there's a lack of clarity on the regulations that Becerra's staff is \u003ca href=\"https://oag.ca.gov/privacy/ccpa\" target=\"_blank\" rel=\"noopener noreferrer\">still \u003c/a>crafting.\u003c/p>\n\u003cp>For businesses, the attorney general’s office has released a Standardized Regulatory Impact Assessment outlining the potential scope of the new law, but businesses want the office to produce sample forms and notices as well.\u003c/p>\n\u003cp>In the meantime, some companies like \u003ca href=\"https://blogs.microsoft.com/on-the-issues/2019/11/11/microsoft-california-privacy-rights/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft\u003c/a> are adopting the new rules across the nation immediately.\u003c/p>\n\u003cp>Other companies are taking a different view. While Facebook has made it easy to \u003ca href=\"https://www.facebook.com/help/1701730696756992\" target=\"_blank\" rel=\"noopener noreferrer\">download your data\u003c/a> — as has \u003ca href=\"https://help.twitter.com/en/managing-your-account/accessing-your-twitter-data\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003c/a> and \u003ca href=\"https://takeout.google.com/settings/takeout\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003c/a> — the Menlo Park-based social media giant argues it sells advertisers access to you, so it’s up to the advertisers to let you opt out or not.\u003c/p>\n\u003cp>\"We’re committed to clearly explaining how our products work, including the fact that we do not sell people’s data,\" the company posted \u003ca href=\"https://about.fb.com/news/2019/12/californias-new-privacy-law/amp/\" target=\"_blank\" rel=\"noopener noreferrer\">online.\u003c/a>\u003c/p>\n\u003cp>That doesn't pass the smell test for a number of industry watchers, including \u003ca href=\"https://www.law.berkeley.edu/our-faculty/faculty-profiles/chris-hoofnagle/\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Hoofnagle\u003c/a>, who teaches tech regulation at UC Berkeley.\u003c/p>\n\u003cp>\"Facebook, in particular, appears to be interpreting the law in a very opportunistic way. So that they don’t actually need to do anything to comply with it,\" he said.\u003c/p>\n\u003cp>Hoofnagle thinks the biggest tech companies in Silicon Valley are in a financial position to bet it will be awhile before the attorney general’s office comes for them.\u003c/p>\n\u003cp>[pullquote size='medium' align='right' citation='Chris Hoofnagle, UC Berkeley professor']'Enforcement is the big unknown here. But Facebook will be in trouble if the attorney general picks up the law and uses it.'[/pullquote]\u003c/p>\n\u003cp>The money they could make in the meantime is no joke: Facebook made \u003ca href=\"https://investor.fb.com/investor-news/press-release-details/2019/Facebook-Reports-Fourth-Quarter-and-Full-Year-2018-Results/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">$55 billion in 2018\u003c/a> providing advertisers access to users.\u003c/p>\n\u003cp>\"Enforcement is the big unknown here. But Facebook will be in trouble if the attorney general picks up the law and uses it,\" Hoofnagle said.\u003c/p>\n\u003cp>The law applies to any company that meets any one of three thresholds annually: It has at least $25 million in revenue, makes at least half its money by selling data or gathers information on at least 50,000 consumers. Companies that don’t fix violations within 30 days of being notified can be fined up to $7,500 for each intentional violation.\u003c/p>\n\u003cp>This means the law will impact data brokers — companies built on collecting and selling information whether or not consumers are aware of it.\u003c/p>\n\u003cp>Data tracking and selling has become big business for a wide variety of companies, including \u003ca href=\"https://www.kqed.org/news/11771923/connected-cars-race-to-market-raising-cybersecurity-fears\" target=\"_blank\" rel=\"noopener noreferrer\">automakers\u003c/a>, retailers, software companies and others you may not realize are serving advertisers.\u003c/p>\n\u003cp>Many of us have technically agreed to the tracking and sale by clicking \"yes\" on those impossible-to-read acceptance forms required to use a host of websites and mobile apps.\u003c/p>\n\u003cp>Think about the last party invitation you received through Evite.\u003c/p>\n\u003cp>\"They're collecting inferences that they glean from the invitation. So they're collecting and selling presence of children in household, your religion, if you're moving or expecting a baby,\" Mary Ross said. \"This is something the CCPA will expose, because now you can read their \u003ca href=\"https://www.evite.com/content/privacy_policy?utm_campaign=privacy_policy&utm_content=&utm_medium=email&utm_source=GUEST_CONFIRM_RSVP\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy.\"\u003c/a>\u003c/p>\n\u003cp>Here's an excerpt from Evite's privacy policy:\u003c/p>\n\u003cblockquote>\u003cp>We may also collect and store personal information about other people that you provide to us when you use our Services, including (without limitation) email address, physical address. So, for example, if you use our Service to send other people a gift, information that may interest them, invitations or correspondence, or other communications through our Services, we may store and use the information you provide to us.\u003c/p>\u003c/blockquote>\n\u003cp>Will the new law make the average California citizen more conscious of data tracking? Data privacy activists like Ross are hoping that even if individuals aren't keen to dig into the fine print, lawyers and journalists will do so in a way that garners public attention.\u003c/p>\n\u003cp>Other data privacy laws like this one are expected to crop up in other states too, because there is no federal law — despite the introduction of several bills in Washington D.C., like the \u003ca href=\"https://eshoo.house.gov/news-stories/press-releases/eshoo-lofgren-introduce-the-online-privacy-act/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Privacy Act\u003c/a> put forward by Silicon Valley congresswomen Anna Eshoo and Zoe Lofgren.\u003c/p>\n\u003cp>\"Industry advocates were worried that other states were going to follow the California and have their own version of the CCPA,\" said Ross. \"It would probably only take one other state to pass their own version ... and then there will be a lot of pressure on Congress to pass federal legislation.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n","blocks":[],"excerpt":"A new state law will allow Californians to learn what personal information a business is collecting about them — and opt out of the sale of it — starting Jan. 1. ","status":"publish","parent":0,"modified":1577493785,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":39,"wordCount":1348},"headData":{"title":"The California Consumer Privacy Act Mandates What, Again, Exactly? | KQED","description":"A new state law will allow Californians to learn what personal information a business is collecting about them — and opt out of the sale of it — starting Jan. 1. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"The California Consumer Privacy Act Mandates What, Again, Exactly?","datePublished":"2019-12-27T23:28:33.000Z","dateModified":"2019-12-28T00:43:05.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11792899 https://ww2.kqed.org/news/?p=11792899","disqusUrl":"https://ww2.kqed.org/news/2019/12/27/the-california-consumer-privacy-act-mandates-what-again-exactly/","disqusTitle":"The California Consumer Privacy Act Mandates What, Again, Exactly?","path":"/news/11792899/the-california-consumer-privacy-act-mandates-what-again-exactly","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>On Jan. 1, the toughest data privacy law in the U.S. goes into effect: the \u003ca href=\"https://leginfo.legislature.ca.gov/faces/codes_displayText.xhtml?division=3.&part=4.&lawCode=CIV&title=1.81.5.\" target=\"_blank\" rel=\"noopener noreferrer\">California Consumer Privacy Act\u003c/a>.\u003c/p>\n\u003cp>That's why you're seeing a host of emails pop up in your inbox from various companies announcing updates to their terms of service, particularly their privacy policies. With no similar federal law on the horizon, this one is expected to set the standard nationally for some time.\u003c/p>\n\u003cp>At the beginning of the year, Californians will be able to find out what personal information a business is collecting about them, their devices and their children, said one of the new law's co-authors, \u003ca href=\"https://epic.org/2019/12/mary-stone-ross-joins-epic.html\" target=\"_blank\" rel=\"noopener noreferrer\">Mary Stone Ross\u003c/a>.\u003c/p>\n\u003cp>\"They'll be able to opt out of the sale of their personal information,\" she added. \"If a company fails to implement reasonable security practices and their personal information is breached, they'll be allowed to sue those companies.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'[Data brokers] are collecting and selling presence of children in household, your religion, if you're moving or expecting a baby. This is something the CCPA will expose, because now you can read their privacy policy.'","name":"pullquote","attributes":{"named":{"size":"medium","align":"right","citation":"Mary Stone Ross, co-author of the CCPA","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Companies can still collect the data: what you buy, where you go and when, all the photos you’ve ever taken, your emails (even the ones you deleted) and more. But companies now must tell you — when you ask — what they’re collecting and delete it at your request.\u003c/p>\n\u003cp>However, some companies can deny your request if the data is needed to complete a financial transaction or protect against fraud.\u003c/p>\n\u003cp>Companies can’t legally sell that data if you tell them not to. But if they do anyway, you can't sue.\u003c/p>\n\u003cp>\"It's only for data breaches. So if certain categories of personal information, for example, your Social Security number, are breached, and a business fails to implement reasonable security practices, then you have cause,\" said Ross.\u003c/p>\n\u003ch3>California’s Attorney General Can Prosecute\u003c/h3>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"label":"Related stories ","tag":"privacy"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The office of Attorney General Xavier Becerra won't begin to enforce the law until July 1, 2020, but he said he considers the law in effect as of Jan. 1, \"right after that first kiss and the hugs and the champagne.\"\u003c/p>\n\u003cp>But his budget is limited. He said his office is likely to conduct only three enforcement actions a year, though he won’t say against what companies.\u003c/p>\n\u003cp>\"The bigger the company, the bigger the problem,\" Becerra said. \"The bigger the universe that has data that is used in certain ways, that could lead to that violation, the bigger the case will be.\"\u003c/p>\n\u003cp>When asked about a particularly sensitive kind of information his office is keen to prioritize protection of, Becerra said: \"I think my health information is sensitive. I think my Social Security number is sensitive. I think my dating patterns, especially since I'm married, would be sensitive,\" Becerra said, jokingly.\u003c/p>\n\u003cp>More seriously, he added that \"aggressive, early, decisive enforcement\" is likely to focus on the sale of data involving children. \"The last thing you want is for any company to think that we're going to be soft on letting you misuse kids' personal information.\"\u003c/p>\n\u003ch3>How Tech Giants and Data Brokers are Reacting\u003c/h3>\n\u003cp>Industry groups spent the last year \u003ca href=\"https://www.kqed.org/news/11773365/how-tech-companies-are-trying-to-gut-the-california-consumer-privacy-act\" target=\"_blank\" rel=\"noopener noreferrer\">trying to rewrite and soften\u003c/a> the law. It’s expected they’ll sue to stop the CCPA's rollout, even as most have taken some steps to comply with it. Many businesses complain there's a lack of clarity on the regulations that Becerra's staff is \u003ca href=\"https://oag.ca.gov/privacy/ccpa\" target=\"_blank\" rel=\"noopener noreferrer\">still \u003c/a>crafting.\u003c/p>\n\u003cp>For businesses, the attorney general’s office has released a Standardized Regulatory Impact Assessment outlining the potential scope of the new law, but businesses want the office to produce sample forms and notices as well.\u003c/p>\n\u003cp>In the meantime, some companies like \u003ca href=\"https://blogs.microsoft.com/on-the-issues/2019/11/11/microsoft-california-privacy-rights/\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft\u003c/a> are adopting the new rules across the nation immediately.\u003c/p>\n\u003cp>Other companies are taking a different view. While Facebook has made it easy to \u003ca href=\"https://www.facebook.com/help/1701730696756992\" target=\"_blank\" rel=\"noopener noreferrer\">download your data\u003c/a> — as has \u003ca href=\"https://help.twitter.com/en/managing-your-account/accessing-your-twitter-data\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter\u003c/a> and \u003ca href=\"https://takeout.google.com/settings/takeout\" target=\"_blank\" rel=\"noopener noreferrer\">Google\u003c/a> — the Menlo Park-based social media giant argues it sells advertisers access to you, so it’s up to the advertisers to let you opt out or not.\u003c/p>\n\u003cp>\"We’re committed to clearly explaining how our products work, including the fact that we do not sell people’s data,\" the company posted \u003ca href=\"https://about.fb.com/news/2019/12/californias-new-privacy-law/amp/\" target=\"_blank\" rel=\"noopener noreferrer\">online.\u003c/a>\u003c/p>\n\u003cp>That doesn't pass the smell test for a number of industry watchers, including \u003ca href=\"https://www.law.berkeley.edu/our-faculty/faculty-profiles/chris-hoofnagle/\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Hoofnagle\u003c/a>, who teaches tech regulation at UC Berkeley.\u003c/p>\n\u003cp>\"Facebook, in particular, appears to be interpreting the law in a very opportunistic way. So that they don’t actually need to do anything to comply with it,\" he said.\u003c/p>\n\u003cp>Hoofnagle thinks the biggest tech companies in Silicon Valley are in a financial position to bet it will be awhile before the attorney general’s office comes for them.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'Enforcement is the big unknown here. But Facebook will be in trouble if the attorney general picks up the law and uses it.'","name":"pullquote","attributes":{"named":{"size":"medium","align":"right","citation":"Chris Hoofnagle, UC Berkeley professor","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The money they could make in the meantime is no joke: Facebook made \u003ca href=\"https://investor.fb.com/investor-news/press-release-details/2019/Facebook-Reports-Fourth-Quarter-and-Full-Year-2018-Results/default.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">$55 billion in 2018\u003c/a> providing advertisers access to users.\u003c/p>\n\u003cp>\"Enforcement is the big unknown here. But Facebook will be in trouble if the attorney general picks up the law and uses it,\" Hoofnagle said.\u003c/p>\n\u003cp>The law applies to any company that meets any one of three thresholds annually: It has at least $25 million in revenue, makes at least half its money by selling data or gathers information on at least 50,000 consumers. Companies that don’t fix violations within 30 days of being notified can be fined up to $7,500 for each intentional violation.\u003c/p>\n\u003cp>This means the law will impact data brokers — companies built on collecting and selling information whether or not consumers are aware of it.\u003c/p>\n\u003cp>Data tracking and selling has become big business for a wide variety of companies, including \u003ca href=\"https://www.kqed.org/news/11771923/connected-cars-race-to-market-raising-cybersecurity-fears\" target=\"_blank\" rel=\"noopener noreferrer\">automakers\u003c/a>, retailers, software companies and others you may not realize are serving advertisers.\u003c/p>\n\u003cp>Many of us have technically agreed to the tracking and sale by clicking \"yes\" on those impossible-to-read acceptance forms required to use a host of websites and mobile apps.\u003c/p>\n\u003cp>Think about the last party invitation you received through Evite.\u003c/p>\n\u003cp>\"They're collecting inferences that they glean from the invitation. So they're collecting and selling presence of children in household, your religion, if you're moving or expecting a baby,\" Mary Ross said. \"This is something the CCPA will expose, because now you can read their \u003ca href=\"https://www.evite.com/content/privacy_policy?utm_campaign=privacy_policy&utm_content=&utm_medium=email&utm_source=GUEST_CONFIRM_RSVP\" target=\"_blank\" rel=\"noopener noreferrer\">privacy policy.\"\u003c/a>\u003c/p>\n\u003cp>Here's an excerpt from Evite's privacy policy:\u003c/p>\n\u003cblockquote>\u003cp>We may also collect and store personal information about other people that you provide to us when you use our Services, including (without limitation) email address, physical address. So, for example, if you use our Service to send other people a gift, information that may interest them, invitations or correspondence, or other communications through our Services, we may store and use the information you provide to us.\u003c/p>\u003c/blockquote>\n\u003cp>Will the new law make the average California citizen more conscious of data tracking? Data privacy activists like Ross are hoping that even if individuals aren't keen to dig into the fine print, lawyers and journalists will do so in a way that garners public attention.\u003c/p>\n\u003cp>Other data privacy laws like this one are expected to crop up in other states too, because there is no federal law — despite the introduction of several bills in Washington D.C., like the \u003ca href=\"https://eshoo.house.gov/news-stories/press-releases/eshoo-lofgren-introduce-the-online-privacy-act/\" target=\"_blank\" rel=\"noopener noreferrer\">Online Privacy Act\u003c/a> put forward by Silicon Valley congresswomen Anna Eshoo and Zoe Lofgren.\u003c/p>\n\u003cp>\"Industry advocates were worried that other states were going to follow the California and have their own version of the CCPA,\" said Ross. \"It would probably only take one other state to pass their own version ... and then there will be a lot of pressure on Congress to pass federal legislation.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11792899/the-california-consumer-privacy-act-mandates-what-again-exactly","authors":["251"],"programs":["news_72"],"categories":["news_1758","news_6188","news_8","news_13","news_248"],"tags":["news_21275","news_22845","news_25155","news_22844","news_249","news_19542","news_93","news_3952","news_2011","news_353","news_346","news_20378","news_2013"],"featImg":"news_11793013","label":"news_72"},"news_11759550":{"type":"posts","id":"news_11759550","meta":{"index":"posts_1591205157","site":"news","id":"11759550","score":null,"sort":[1562533655000]},"guestAuthors":[],"slug":"microsoft-to-close-its-e-library-will-refund-users-for-e-books","title":"Microsoft to Close Its E-Library, Will Refund Users for E-Books","publishDate":1562533655,"format":"standard","headTitle":"KQED News","labelTerm":{},"content":"\u003cp>Coffee poured. Pillow fluffed. E-book loaded. You're ready to begin a delightful afternoon on your e-reader when, poof, the book disappears.\u003c/p>\n\u003cp>Starting in July, Microsoft will be closing its e-book library and erasing e-books from all devices. Consumers will receive a refund for every book purchased.\u003c/p>\n\u003cp>The company is able to shutter its store – which it \u003ca href=\"https://mspoweruser.com/first-look-windows-10s-upcoming-store-e-books/\" target=\"_blank\" rel=\"noopener\">launched in 2017 \u003c/a>to compete with industry leaders Amazon, Apple and Barnes & Noble – due to a tool called Digital Rights Management or DRM.\u003c/p>\n\u003cp>DRM allows companies to control content to protect copyright holders and prevent piracy.\u003c/p>\n\u003cp>\"One of the things that I think people don't realize that's crucially important is that DRM and related software tools are embedded in all sorts of devices that we buy,\" Aaron Perzanowski, the author of \u003cem>The End of Ownership: Personal Property in the Digital Economy, \u003c/em>tells NPR's Lulu Garcia-Navarro.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"Your car, your smart home appliances, your home security system – all of these systems have software that allows for this kind of control over how the devices are used, and I think we're going to see these same sorts of situations crop up in the context of physical devices that are being used in people's homes.\"\u003c/p>\n\u003cp>The way DRM is widely employed has been criticized by consumers and earned calls for regulation of Big Tech companies.\u003c/p>\n\u003cp>\"The initial vision for DRM was that it was going to allow for the sale of digital goods online in a way that reduced the risk of copyright infringement,\" Perzanowski says.\u003c/p>\n\u003cp>\"As this technology has been deployed what we've seen is that the big beneficiaries of DRM have not been copyright holders. They have been technology companies like Amazon, like Microsoft, who are able to control these ecosystems to make it harder for consumers to switch over to new platforms.\"\u003c/p>\n\u003cp>In a \u003ca href=\"https://www.pennlawreview.com/print/?id=547\" target=\"_blank\" rel=\"noopener\">University of Pennsylvania Law Review article\u003c/a>, Perzanowski found that users are often misled when they click the \"Buy Now\" button, thinking that they've gained permanent ownership of digital content.\u003c/p>\n\u003cp>Other companies, like \u003ca href=\"https://www.nytimes.com/2009/07/18/technology/companies/18amazon.html\" target=\"_blank\" rel=\"noopener\">Amazon\u003c/a> and \u003ca href=\"https://mashable.com/2008/09/27/walmart-drm/\" target=\"_blank\" rel=\"noopener\">Walmart\u003c/a>, have run into DRM-related troubles in the past, wiping out digital content to the chagrin of consumers.\u003c/p>\n\u003cp>The e-book and online shopping giant, Amazon, obtained eye rolls when it \u003ca href=\"https://archive.nytimes.com/www.nytimes.com/2009/07/18/technology/companies/18amazon.html?mtrref=www.nytimes.com&gwh=89D54B40EDC6410BAE5528A90BDA392D&gwt=pay\" target=\"_blank\" rel=\"noopener\">deleted some George Orwell books\u003c/a> from the Kindle's DRM server, including \u003cem>1984\u003c/em>. Apparently, the company did not understand the irony of erasing a book that famously details the dangers of thought control.\u003c/p>\n\u003cp>Perzanowski worries that DRM erodes personal property rights and that the scope extends beyond digital media.\u003c/p>\n\u003cp>\"You can go out and buy a car and you think you own the car because it's parked in your garage,\" Perzanowski says. \"But in reality – how it functions, who can repair it, what replacement parts are compatible with it – all of that is controlled through software code. And, so I think that line between the physical and the digital is getting increasingly blurry.\"\u003c/p>\n\u003cp>In an \u003ca href=\"https://support.microsoft.com/en-us/help/4497396/books-in-microsoft-store-faq?ranMID=43674&ranEAID=je6NUbpObpQ&ranSiteID=je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw&epi=je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw&irgwc=1&OCID=AID681541_aff_7795_1243925&tduid=(ir__zxrrxiiut269tpcafgyfvcytdv2xmmgiswg3ng1d00)(7795)(1243925)(je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw)()&irclickid=_zxrrxiiut269tpcafgyfvcytdv2xmmgiswg3ng1d00\" target=\"_blank\" rel=\"noopener\">explainer posted to its website\u003c/a>, Microsoft adds that anyone who wrote notes or marked-up e-books will receive an additional $25 credit. The company has not provided a reason for the closure.\u003c/p>\n\u003cp>Frank Scardera, a Reddit user, is one of the many Microsoft consumers affected by the e-book purge.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"I was disappointed when Microsoft announced they were shutting the service down...\" Scardera says. \"In the future, I'll be buying books from sources that use DRM-free formats, so that if a service is shut down I don't lose my books or other media.\"\u003c/p>\n\u003cdiv class=\"fullattribution\">Copyright 2019 NPR. To see more, visit https://www.npr.org.\u003cimg src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Microsoft+Closes+The+Book+On+Its+E-Library%2C+Erasing+All+User+Content&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/div>\n\n","blocks":[],"excerpt":"The move comes as a result of Digital Rights Management, an approach that allows companies to prevent piracy. Every purchased book will be disappear this month.","status":"publish","parent":0,"modified":1562533655,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":19,"wordCount":610},"headData":{"title":"Microsoft to Close Its E-Library, Will Refund Users for E-Books | KQED","description":"The move comes as a result of Digital Rights Management, an approach that allows companies to prevent piracy. Every purchased book will be disappear this month.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Microsoft to Close Its E-Library, Will Refund Users for E-Books","datePublished":"2019-07-07T21:07:35.000Z","dateModified":"2019-07-07T21:07:35.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11759550 https://ww2.kqed.org/news/?p=11759550","disqusUrl":"https://ww2.kqed.org/news/2019/07/07/microsoft-to-close-its-e-library-will-refund-users-for-e-books/","disqusTitle":"Microsoft to Close Its E-Library, Will Refund Users for E-Books","source":"NPR","sourceUrl":"www.npr.org","nprImageCredit":"Joerg Sarbach","nprByline":"Lulu Garcia-Navarro \u003cbr> NPR","nprImageAgency":"Associated Press","nprStoryId":"739316746","nprApiLink":"http://api.npr.org/query?id=739316746&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"https://www.npr.org/2019/07/07/739316746/microsoft-closes-the-book-on-its-e-library-erasing-all-user-content?ft=nprml&f=739316746","nprRetrievedStory":"1","nprPubDate":"Sun, 07 Jul 2019 14:38:00 -0400","nprStoryDate":"Sun, 07 Jul 2019 14:35:06 -0400","nprLastModifiedDate":"Sun, 07 Jul 2019 14:45:43 -0400","path":"/news/11759550/microsoft-to-close-its-e-library-will-refund-users-for-e-books","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Coffee poured. Pillow fluffed. E-book loaded. You're ready to begin a delightful afternoon on your e-reader when, poof, the book disappears.\u003c/p>\n\u003cp>Starting in July, Microsoft will be closing its e-book library and erasing e-books from all devices. Consumers will receive a refund for every book purchased.\u003c/p>\n\u003cp>The company is able to shutter its store – which it \u003ca href=\"https://mspoweruser.com/first-look-windows-10s-upcoming-store-e-books/\" target=\"_blank\" rel=\"noopener\">launched in 2017 \u003c/a>to compete with industry leaders Amazon, Apple and Barnes & Noble – due to a tool called Digital Rights Management or DRM.\u003c/p>\n\u003cp>DRM allows companies to control content to protect copyright holders and prevent piracy.\u003c/p>\n\u003cp>\"One of the things that I think people don't realize that's crucially important is that DRM and related software tools are embedded in all sorts of devices that we buy,\" Aaron Perzanowski, the author of \u003cem>The End of Ownership: Personal Property in the Digital Economy, \u003c/em>tells NPR's Lulu Garcia-Navarro.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"Your car, your smart home appliances, your home security system – all of these systems have software that allows for this kind of control over how the devices are used, and I think we're going to see these same sorts of situations crop up in the context of physical devices that are being used in people's homes.\"\u003c/p>\n\u003cp>The way DRM is widely employed has been criticized by consumers and earned calls for regulation of Big Tech companies.\u003c/p>\n\u003cp>\"The initial vision for DRM was that it was going to allow for the sale of digital goods online in a way that reduced the risk of copyright infringement,\" Perzanowski says.\u003c/p>\n\u003cp>\"As this technology has been deployed what we've seen is that the big beneficiaries of DRM have not been copyright holders. They have been technology companies like Amazon, like Microsoft, who are able to control these ecosystems to make it harder for consumers to switch over to new platforms.\"\u003c/p>\n\u003cp>In a \u003ca href=\"https://www.pennlawreview.com/print/?id=547\" target=\"_blank\" rel=\"noopener\">University of Pennsylvania Law Review article\u003c/a>, Perzanowski found that users are often misled when they click the \"Buy Now\" button, thinking that they've gained permanent ownership of digital content.\u003c/p>\n\u003cp>Other companies, like \u003ca href=\"https://www.nytimes.com/2009/07/18/technology/companies/18amazon.html\" target=\"_blank\" rel=\"noopener\">Amazon\u003c/a> and \u003ca href=\"https://mashable.com/2008/09/27/walmart-drm/\" target=\"_blank\" rel=\"noopener\">Walmart\u003c/a>, have run into DRM-related troubles in the past, wiping out digital content to the chagrin of consumers.\u003c/p>\n\u003cp>The e-book and online shopping giant, Amazon, obtained eye rolls when it \u003ca href=\"https://archive.nytimes.com/www.nytimes.com/2009/07/18/technology/companies/18amazon.html?mtrref=www.nytimes.com&gwh=89D54B40EDC6410BAE5528A90BDA392D&gwt=pay\" target=\"_blank\" rel=\"noopener\">deleted some George Orwell books\u003c/a> from the Kindle's DRM server, including \u003cem>1984\u003c/em>. Apparently, the company did not understand the irony of erasing a book that famously details the dangers of thought control.\u003c/p>\n\u003cp>Perzanowski worries that DRM erodes personal property rights and that the scope extends beyond digital media.\u003c/p>\n\u003cp>\"You can go out and buy a car and you think you own the car because it's parked in your garage,\" Perzanowski says. \"But in reality – how it functions, who can repair it, what replacement parts are compatible with it – all of that is controlled through software code. And, so I think that line between the physical and the digital is getting increasingly blurry.\"\u003c/p>\n\u003cp>In an \u003ca href=\"https://support.microsoft.com/en-us/help/4497396/books-in-microsoft-store-faq?ranMID=43674&ranEAID=je6NUbpObpQ&ranSiteID=je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw&epi=je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw&irgwc=1&OCID=AID681541_aff_7795_1243925&tduid=(ir__zxrrxiiut269tpcafgyfvcytdv2xmmgiswg3ng1d00)(7795)(1243925)(je6NUbpObpQ-FRrxI4tASwvSDcE4EfEBkw)()&irclickid=_zxrrxiiut269tpcafgyfvcytdv2xmmgiswg3ng1d00\" target=\"_blank\" rel=\"noopener\">explainer posted to its website\u003c/a>, Microsoft adds that anyone who wrote notes or marked-up e-books will receive an additional $25 credit. The company has not provided a reason for the closure.\u003c/p>\n\u003cp>Frank Scardera, a Reddit user, is one of the many Microsoft consumers affected by the e-book purge.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\"I was disappointed when Microsoft announced they were shutting the service down...\" Scardera says. \"In the future, I'll be buying books from sources that use DRM-free formats, so that if a service is shut down I don't lose my books or other media.\"\u003c/p>\n\u003cdiv class=\"fullattribution\">Copyright 2019 NPR. To see more, visit https://www.npr.org.\u003cimg src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Microsoft+Closes+The+Book+On+Its+E-Library%2C+Erasing+All+User+Content&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/div>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11759550/microsoft-to-close-its-e-library-will-refund-users-for-e-books","authors":["byline_news_11759550"],"categories":["news_8","news_248"],"tags":["news_3952","news_17623"],"featImg":"news_11759551","label":"source_news_11759550"},"news_11755545":{"type":"posts","id":"news_11755545","meta":{"index":"posts_1591205157","site":"news","id":"11755545","score":null,"sort":[1560911500000]},"guestAuthors":[],"slug":"google-pledges-1-billion-to-help-fight-bay-area-housing-crisis-it-helped-create","title":"Google Pledges $1 Billion to Help Fight Bay Area Housing Crisis It Helped Create","publishDate":1560911500,"format":"standard","headTitle":"KQED News","labelTerm":{"site":"news"},"content":"\u003cp>Google on Tuesday pledged to spend $1 billion for housing in the San Francisco Bay Area.\u003c/p>\n\u003cp>Unprecedented in size and scope, \u003ca href=\"https://blog.google/inside-google/company-announcements/1-billion-investment-bay-area-housing/\" target=\"_blank\" rel=\"noopener\">the proposal\u003c/a> to create 20,000 new homes is being greeted with wary enthusiasm, as it comes amid a regional housing crisis instigated in part by big technology companies like Google.\u003c/p>\n\u003cp>The tech giant said it will repurpose a minimum of $750 million of its own land over the next 10 years to support the development of at least 15,000 new homes \"at all income levels,\" including options for middle- and low-income families. That entails rezoning some its ample land holdings from office or commercial space to residential use.\u003c/p>\n\u003cp>The company said it will also create a $250 million fund to provide developers with incentives to build 5,000 affordable housing units throughout the region, and dole out $50 million in grants to help address homelessness and displacement.\u003c/p>\n\u003cp>\"Across the region, one issue stands out as particularly urgent and complex: housing,\" Google CEO Sundar Pichai said in \u003ca href=\"https://blog.google/inside-google/company-announcements/1-billion-investment-bay-area-housing/\" target=\"_blank\" rel=\"noopener\">a blog post announcing the plan\u003c/a>. \"The lack of new supply, combined with the rising cost of living, has resulted in a severe shortage of affordable housing options for long-time middle and low-income residents.\"\u003c/p>\n\u003cp>While saying that Google had already invested in \"developing housing that meets the needs of these communities,\" Pichai acknowledged, \"there’s more to do.\"\u003c/p>\n\u003cp>[pullquote size='small' align='right' citation='Sundar Pichai, Google CEO']'As Google grows throughout the Bay Area ... we’ve invested in developing housing that meets the needs of these communities. But there’s more to do.'[/pullquote]\u003c/p>\n\u003cp>Some local leaders said the proposal was a sign of Google's commitment to supporting a region it has so deeply influenced.\u003c/p>\n\u003cp>“This is the antidote to Amazon,” said San Jose Mayor Sam Liccardo, referring to the blowback the Seattle tech giant experienced when it conducted a search last year for its new headquarters, hoping to find a city willing to offer major concessions in exchange for hosting it.\u003c/p>\n\u003cp>Google, Liccardo said, is going in the other direction.\u003c/p>\n\u003cp>\"This is a company saying, 'We get it. There are real impacts from our growth on the affordable housing supply in your cities and we need to do more to help,' \" he said.\u003c/p>\n\u003cp>Liccardo is also supporting a \u003ca href=\"https://www.kqed.org/forum/2010101860444/google-eyes-san-jose-for-campus-for-20000-employees\" target=\"_blank\" rel=\"noopener\">new Google campus \u003c/a>slated for development in downtown San Jose that would relocate roughly 20,000 employees working around Santa Clara County. According to the company, some 50 percent of those people already live in San Jose. A \u003ca href=\"https://www.kqed.org/news/11754319/without-affordability-safeguards-googles-san-jose-campus-could-trigger-235-million-in-yearly-rent-hikes-report-finds\" target=\"_blank\" rel=\"noopener\">report released last week\u003c/a> by a local labor group found that the project would lead to major rent spikes throughout the city in the absence of strong affordability safeguards.\u003c/p>\n\u003cp>Google wouldn’t comment on the plan beyond what it described in Pichai's brief blog post.\u003c/p>\n\u003cp>Silicon Valley has the most expensive monthly median housing costs in the nation, according to \u003ca href=\"https://jointventure.org\" target=\"_blank\" rel=\"noopener\">Joint Venture Silicon Valley\u003c/a>: $2,341 in the San Jose‐Sunnyvale‐Santa Clara metro region in 2017, compared to $1,567 in California and $1,048 nationwide.\u003c/p>\n\u003cp>[pullquote size='small' align='right' citation='Sandy Perry, Affordable Housing Network of Santa Clara County']'Google is suggesting that this donation will compensate for its growth throughout the entire Bay Area. We do not believe it is large enough to do that.'[/pullquote]\u003c/p>\n\u003cp>\"We are seeing an increase in the people that are living in RVs or other temporary shelters,\" said Rachel Massaro, director of research for Joint Venture, which publishes regular economic surveys of the Bay Area. \"There are people that are living with other families. And we've also seen an increase in mega-commuters that are commuting into the region more than three hours daily just to work here and then living elsewhere.\"\u003c/p>\n\u003cp>The group also reported that affordable housing units represented only a small share of recently approved units in Silicon Valley. While there were more than 8,000 new Silicon Valley housing units permitted in 2018, it found that only 489 of them were affordable to those earning less than 50% of the local median income. (Disclosure: KQED's president sits on Joint Venture's board.)\u003c/p>\n\u003cp>[aside tag='affordable-housing' label='More Coverage of the Housing Crisis']Even groups that have long criticized the tech industry for the impact it has had on affordability in Silicon Valley welcomed Google's pledge — albeit with reservations.\u003c/p>\n\u003cp>\"The proposed 20,000 housing units is actually close to what we and other organizations were asking for to offset the impact of Google’s proposed expansion in San Jose,\" said Sandy Perry, president of the \u003ca href=\"https://ahnscc.wordpress.com\" target=\"_blank\" rel=\"noopener\">Affordable Housing Network of Santa Clara County\u003c/a>. \"Google is suggesting that this donation will compensate for its growth throughout the entire Bay Area. We do not believe it is large enough to do that.\"\u003c/p>\n\u003cp>Alex Shoor, co-founder of \u003ca href=\"https://www.catalyzesv.org\" target=\"_blank\" rel=\"noopener\">Catalyze SV\u003c/a>, a nonprofit that advocates for community engagement in development, said every large employer in the region should realize by now that the housing crisis is creating vast inequality.\u003c/p>\n\u003cp>\"I hope more tech companies will say that, regardless of bottom line, this is a solution that requires solving, and that the resources can be marshaled and the political will can be built to get there,\" he said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n","blocks":[],"excerpt":"Google's announcement was being greeted with wary enthusiasm — coming in the midst of a regional housing crisis caused in large part by Big Tech.","status":"publish","parent":0,"modified":1561053086,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":23,"wordCount":889},"headData":{"title":"Google Pledges $1 Billion to Help Fight Bay Area Housing Crisis It Helped Create | KQED","description":"Google's announcement was being greeted with wary enthusiasm — coming in the midst of a regional housing crisis caused in large part by Big Tech.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Google Pledges $1 Billion to Help Fight Bay Area Housing Crisis It Helped Create","datePublished":"2019-06-19T02:31:40.000Z","dateModified":"2019-06-20T17:51:26.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11755545 https://ww2.kqed.org/news/?p=11755545","disqusUrl":"https://ww2.kqed.org/news/2019/06/18/google-pledges-1-billion-to-help-fight-bay-area-housing-crisis-it-helped-create/","disqusTitle":"Google Pledges $1 Billion to Help Fight Bay Area Housing Crisis It Helped Create","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/2019/06/MyrowGoogle.mp3","audioTrackLength":64,"path":"/news/11755545/google-pledges-1-billion-to-help-fight-bay-area-housing-crisis-it-helped-create","audioDuration":64000,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Google on Tuesday pledged to spend $1 billion for housing in the San Francisco Bay Area.\u003c/p>\n\u003cp>Unprecedented in size and scope, \u003ca href=\"https://blog.google/inside-google/company-announcements/1-billion-investment-bay-area-housing/\" target=\"_blank\" rel=\"noopener\">the proposal\u003c/a> to create 20,000 new homes is being greeted with wary enthusiasm, as it comes amid a regional housing crisis instigated in part by big technology companies like Google.\u003c/p>\n\u003cp>The tech giant said it will repurpose a minimum of $750 million of its own land over the next 10 years to support the development of at least 15,000 new homes \"at all income levels,\" including options for middle- and low-income families. That entails rezoning some its ample land holdings from office or commercial space to residential use.\u003c/p>\n\u003cp>The company said it will also create a $250 million fund to provide developers with incentives to build 5,000 affordable housing units throughout the region, and dole out $50 million in grants to help address homelessness and displacement.\u003c/p>\n\u003cp>\"Across the region, one issue stands out as particularly urgent and complex: housing,\" Google CEO Sundar Pichai said in \u003ca href=\"https://blog.google/inside-google/company-announcements/1-billion-investment-bay-area-housing/\" target=\"_blank\" rel=\"noopener\">a blog post announcing the plan\u003c/a>. \"The lack of new supply, combined with the rising cost of living, has resulted in a severe shortage of affordable housing options for long-time middle and low-income residents.\"\u003c/p>\n\u003cp>While saying that Google had already invested in \"developing housing that meets the needs of these communities,\" Pichai acknowledged, \"there’s more to do.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'As Google grows throughout the Bay Area ... we’ve invested in developing housing that meets the needs of these communities. But there’s more to do.'","name":"pullquote","attributes":{"named":{"size":"small","align":"right","citation":"Sundar Pichai, Google CEO","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Some local leaders said the proposal was a sign of Google's commitment to supporting a region it has so deeply influenced.\u003c/p>\n\u003cp>“This is the antidote to Amazon,” said San Jose Mayor Sam Liccardo, referring to the blowback the Seattle tech giant experienced when it conducted a search last year for its new headquarters, hoping to find a city willing to offer major concessions in exchange for hosting it.\u003c/p>\n\u003cp>Google, Liccardo said, is going in the other direction.\u003c/p>\n\u003cp>\"This is a company saying, 'We get it. There are real impacts from our growth on the affordable housing supply in your cities and we need to do more to help,' \" he said.\u003c/p>\n\u003cp>Liccardo is also supporting a \u003ca href=\"https://www.kqed.org/forum/2010101860444/google-eyes-san-jose-for-campus-for-20000-employees\" target=\"_blank\" rel=\"noopener\">new Google campus \u003c/a>slated for development in downtown San Jose that would relocate roughly 20,000 employees working around Santa Clara County. According to the company, some 50 percent of those people already live in San Jose. A \u003ca href=\"https://www.kqed.org/news/11754319/without-affordability-safeguards-googles-san-jose-campus-could-trigger-235-million-in-yearly-rent-hikes-report-finds\" target=\"_blank\" rel=\"noopener\">report released last week\u003c/a> by a local labor group found that the project would lead to major rent spikes throughout the city in the absence of strong affordability safeguards.\u003c/p>\n\u003cp>Google wouldn’t comment on the plan beyond what it described in Pichai's brief blog post.\u003c/p>\n\u003cp>Silicon Valley has the most expensive monthly median housing costs in the nation, according to \u003ca href=\"https://jointventure.org\" target=\"_blank\" rel=\"noopener\">Joint Venture Silicon Valley\u003c/a>: $2,341 in the San Jose‐Sunnyvale‐Santa Clara metro region in 2017, compared to $1,567 in California and $1,048 nationwide.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"'Google is suggesting that this donation will compensate for its growth throughout the entire Bay Area. We do not believe it is large enough to do that.'","name":"pullquote","attributes":{"named":{"size":"small","align":"right","citation":"Sandy Perry, Affordable Housing Network of Santa Clara County","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"We are seeing an increase in the people that are living in RVs or other temporary shelters,\" said Rachel Massaro, director of research for Joint Venture, which publishes regular economic surveys of the Bay Area. \"There are people that are living with other families. And we've also seen an increase in mega-commuters that are commuting into the region more than three hours daily just to work here and then living elsewhere.\"\u003c/p>\n\u003cp>The group also reported that affordable housing units represented only a small share of recently approved units in Silicon Valley. While there were more than 8,000 new Silicon Valley housing units permitted in 2018, it found that only 489 of them were affordable to those earning less than 50% of the local median income. (Disclosure: KQED's president sits on Joint Venture's board.)\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"tag":"affordable-housing","label":"More Coverage of the Housing Crisis "},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>Even groups that have long criticized the tech industry for the impact it has had on affordability in Silicon Valley welcomed Google's pledge — albeit with reservations.\u003c/p>\n\u003cp>\"The proposed 20,000 housing units is actually close to what we and other organizations were asking for to offset the impact of Google’s proposed expansion in San Jose,\" said Sandy Perry, president of the \u003ca href=\"https://ahnscc.wordpress.com\" target=\"_blank\" rel=\"noopener\">Affordable Housing Network of Santa Clara County\u003c/a>. \"Google is suggesting that this donation will compensate for its growth throughout the entire Bay Area. We do not believe it is large enough to do that.\"\u003c/p>\n\u003cp>Alex Shoor, co-founder of \u003ca href=\"https://www.catalyzesv.org\" target=\"_blank\" rel=\"noopener\">Catalyze SV\u003c/a>, a nonprofit that advocates for community engagement in development, said every large employer in the region should realize by now that the housing crisis is creating vast inequality.\u003c/p>\n\u003cp>\"I hope more tech companies will say that, regardless of bottom line, this is a solution that requires solving, and that the resources can be marshaled and the political will can be built to get there,\" he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11755545/google-pledges-1-billion-to-help-fight-bay-area-housing-crisis-it-helped-create","authors":["251"],"categories":["news_1758","news_6266","news_8","news_248"],"tags":["news_24805","news_26011","news_1702","news_249","news_26010","news_93","news_21358","news_25057","news_3952","news_638","news_2011","news_18541","news_353"],"featImg":"news_11755619","label":"news"},"news_11738727":{"type":"posts","id":"news_11738727","meta":{"index":"posts_1591205157","site":"news","id":"11738727","score":null,"sort":[1554836409000]},"guestAuthors":[],"slug":"while-american-politicians-dither-europe-gets-busy-crafting-artificial-intelligence-regulations","title":"While America Dithers, Europe Gets Busy Crafting Artificial Intelligence Regulations","publishDate":1554836409,"format":"audio","headTitle":"KQED News","labelTerm":{"site":"news"},"content":"\u003cp>Who’s responsible when a driverless car runs over a pedestrian? Or a social media platform steers housing ads away from African Americans? These real-world outcomes driven by artificial intelligence are cropping up before politicians and regulators can get up to speed. At least, here in the U.S.\u003c/p>\n\u003cp>[aside tag='technology, AI' label='The Future of Tech']\u003c/p>\n\u003cp>The European Commission isn’t rolling out any laws governing artificial intelligence right away, but it looks likely it will eventually. \u003c/p>\n\u003cp>\"As is the case with all technologies, AI raises a number of concerns that need to be tackled. If we are not vigilant, the use of AI may lead to undesirable outcomes — intended or not,\" wrote \u003ca href=\"https://ec.europa.eu/digital-single-market/en/pekka-ala-pietila\">Pekka Ala-Pietilä\u003c/a>, the chair of the EU’s High-Level Expert Group on Artificial Intelligence, in a recent \u003ca href=\"https://ec.europa.eu/digital-single-market/en/blogposts/towards-trustworthy-ai-ethics-competitiveness-go-hand-hand\" target=\"_blank\" rel=\"noopener\">statement\u003c/a> on the European Commission website.\u003c/p>\n\u003cp>The group collected ideas from 50-plus experts and \u003ca href=\"https://ec.europa.eu/digital-single-market/en/news/draft-ethics-guidelines-trustworthy-ai\" target=\"_blank\" rel=\"noopener\">issued a report\u003c/a> last December. This week, after receiving more than 500 comments in response, the group issued \u003ca href=\"https://ec.europa.eu/digital-single-market/en/news/ethics-guidelines-trustworthy-ai\" target=\"_blank\" rel=\"noopener\">ethics guidelines\u003c/a> for trustworthy artificial intelligence. Here are the \"key requirements\" for assessing AI:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Human agency and oversight:\u003c/strong> AI systems should enable equitable societies by supporting human agency and fundamental rights, and not decrease, limit or misguide human autonomy.\u003c/li>\n\u003cli>\u003cstrong>Robustness and safety:\u003c/strong> Trustworthy AI requires algorithms to be secure, reliable and robust enough to deal with errors or inconsistencies during all life cycle phases of AI systems.\u003c/li>\n\u003cli>\u003cstrong>Privacy and data governance:\u003c/strong> Citizens should have full control over their own data, while data concerning them will not be used to harm or discriminate against them.\u003c/li>\n\u003cli>\u003cstrong>Transparency:\u003c/strong> The traceability of AI systems should be ensured.\u003c/li>\n\u003cli>\u003cstrong>Diversity, non-discrimination and fairness:\u003c/strong> AI systems should consider the whole range of human abilities, skills and requirements, and ensure accessibility.\u003c/li>\n\u003cli>\u003cstrong>Societal and environmental well-being:\u003c/strong> AI systems should be used to enhance positive social change and enhance sustainability and ecological responsibility.\u003c/li>\n\u003cli>\u003cstrong>Accountability:\u003c/strong> Mechanisms should be put in place to ensure responsibility and accountability for AI systems and their outcomes.\u003c/li>\n\u003c/ul>\n\u003cp>\"One thing that jumped out at me was the sixth principle, which is societal and environmental well-being,\" said assistant professor \u003ca href=\"http://www.danielsusser.info\" target=\"_blank\" rel=\"noopener\">Daniel Susser\u003c/a>, who specializes in technology and ethics at Penn State. He’s excited that Europeans are starting to ask the tough questions about what we want companies like Google and Amazon to be responsible for as they dream up potential futures for us.\u003c/p>\n\u003cp>\"Regulating, especially regulating technology, is generally thought of as an attempt to articulate what companies should not do,\" Susser said. \"We also want to articulate a positive notion of what sort of world we want technology to be helping us build — and I think that will need to [hashed] out more specifically, but I’m happy to see it in there.\"\u003c/p>\n\u003cp>Next steps include a \u003ca href=\"http://europa.eu/rapid/press-release_IP-19-1893_en.htm\" target=\"_blank\" rel=\"noopener\">pilot program\u003c/a> to develop draft rules to roll out this summer. Whether the Europeans inspire U.S. politicians and regulators to follow suit is unclear. Americans have been singularly slow to consider a wide range of regulation issues around technology. Facebook CEO Mark Zuckerberg has repeatedly apologized to federal lawmakers for various failings of the social media giant, but there are no laws to force change from his company and others in Silicon Valley.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Meanwhile, one 14-year-old committed suicide in Britain inspired by what she saw online, and UK regulators \u003ca href=\"https://www.reuters.com/article/us-britain-tech-regulation/britain-plans-social-media-regulation-to-battle-harmful-content-idUSKCN1RJ0QP\" target=\"_blank\" rel=\"noopener\">proposed new laws\u003c/a> to slap penalties on social media companies and technology firms if they fail to protect users from harmful content.\u003c/p>\n\u003cp>Experts say American companies driving much of the world’s AI won’t be able to ignore what happens in Europe.\u003c/p>\n\u003cp>Experts also say no regulation is not an option we want to accept. Private industry \u003ca href=\"https://www.kqed.org/news/11738391/tech-giants-initiatives-to-address-ai-ethics-concerns-under-scrutiny\" target=\"_blank\" rel=\"noopener\">has encountered blowback\u003c/a> over its attempts at self-regulation. As \u003ca href=\"https://mila.quebec/en/yoshua-bengio/\" target=\"_blank\" rel=\"noopener\">Yoshua Bengio\u003c/a>, a computer scientist and winner of the 2018 Turing Award for his work on deep learning, told the journal \u003ca href=\"https://www.nature.com/articles/d41586-019-00505-2\" target=\"_blank\" rel=\"noopener\">Nature\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Self-regulation is not going to work. Do you think that voluntary taxation works? It doesn’t. Companies that follow ethical guidelines would be disadvantaged with respect to the companies that do not. It’s like driving. Whether it’s on the left or the right side, everybody needs to drive in the same way; otherwise, we’re in trouble.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n","blocks":[],"excerpt":"The European Commission is launching a pilot project to test draft ethical rules for artificial intelligence.","status":"publish","parent":0,"modified":1554843400,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":14,"wordCount":731},"headData":{"title":"While America Dithers, Europe Gets Busy Crafting Artificial Intelligence Regulations | KQED","description":"The European Commission is launching a pilot project to test draft ethical rules for artificial intelligence.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"While America Dithers, Europe Gets Busy Crafting Artificial Intelligence Regulations","datePublished":"2019-04-09T19:00:09.000Z","dateModified":"2019-04-09T20:56:40.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11738727 https://ww2.kqed.org/news/?p=11738727","disqusUrl":"https://ww2.kqed.org/news/2019/04/09/while-american-politicians-dither-europe-gets-busy-crafting-artificial-intelligence-regulations/","disqusTitle":"While America Dithers, Europe Gets Busy Crafting Artificial Intelligence Regulations","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/2019/04/MyrowAIEthics.mp3","audioTrackLength":114,"path":"/news/11738727/while-american-politicians-dither-europe-gets-busy-crafting-artificial-intelligence-regulations","audioDuration":114000,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Who’s responsible when a driverless car runs over a pedestrian? Or a social media platform steers housing ads away from African Americans? These real-world outcomes driven by artificial intelligence are cropping up before politicians and regulators can get up to speed. At least, here in the U.S.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"tag":"technology, AI","label":"The Future of Tech "},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The European Commission isn’t rolling out any laws governing artificial intelligence right away, but it looks likely it will eventually. \u003c/p>\n\u003cp>\"As is the case with all technologies, AI raises a number of concerns that need to be tackled. If we are not vigilant, the use of AI may lead to undesirable outcomes — intended or not,\" wrote \u003ca href=\"https://ec.europa.eu/digital-single-market/en/pekka-ala-pietila\">Pekka Ala-Pietilä\u003c/a>, the chair of the EU’s High-Level Expert Group on Artificial Intelligence, in a recent \u003ca href=\"https://ec.europa.eu/digital-single-market/en/blogposts/towards-trustworthy-ai-ethics-competitiveness-go-hand-hand\" target=\"_blank\" rel=\"noopener\">statement\u003c/a> on the European Commission website.\u003c/p>\n\u003cp>The group collected ideas from 50-plus experts and \u003ca href=\"https://ec.europa.eu/digital-single-market/en/news/draft-ethics-guidelines-trustworthy-ai\" target=\"_blank\" rel=\"noopener\">issued a report\u003c/a> last December. This week, after receiving more than 500 comments in response, the group issued \u003ca href=\"https://ec.europa.eu/digital-single-market/en/news/ethics-guidelines-trustworthy-ai\" target=\"_blank\" rel=\"noopener\">ethics guidelines\u003c/a> for trustworthy artificial intelligence. Here are the \"key requirements\" for assessing AI:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Human agency and oversight:\u003c/strong> AI systems should enable equitable societies by supporting human agency and fundamental rights, and not decrease, limit or misguide human autonomy.\u003c/li>\n\u003cli>\u003cstrong>Robustness and safety:\u003c/strong> Trustworthy AI requires algorithms to be secure, reliable and robust enough to deal with errors or inconsistencies during all life cycle phases of AI systems.\u003c/li>\n\u003cli>\u003cstrong>Privacy and data governance:\u003c/strong> Citizens should have full control over their own data, while data concerning them will not be used to harm or discriminate against them.\u003c/li>\n\u003cli>\u003cstrong>Transparency:\u003c/strong> The traceability of AI systems should be ensured.\u003c/li>\n\u003cli>\u003cstrong>Diversity, non-discrimination and fairness:\u003c/strong> AI systems should consider the whole range of human abilities, skills and requirements, and ensure accessibility.\u003c/li>\n\u003cli>\u003cstrong>Societal and environmental well-being:\u003c/strong> AI systems should be used to enhance positive social change and enhance sustainability and ecological responsibility.\u003c/li>\n\u003cli>\u003cstrong>Accountability:\u003c/strong> Mechanisms should be put in place to ensure responsibility and accountability for AI systems and their outcomes.\u003c/li>\n\u003c/ul>\n\u003cp>\"One thing that jumped out at me was the sixth principle, which is societal and environmental well-being,\" said assistant professor \u003ca href=\"http://www.danielsusser.info\" target=\"_blank\" rel=\"noopener\">Daniel Susser\u003c/a>, who specializes in technology and ethics at Penn State. He’s excited that Europeans are starting to ask the tough questions about what we want companies like Google and Amazon to be responsible for as they dream up potential futures for us.\u003c/p>\n\u003cp>\"Regulating, especially regulating technology, is generally thought of as an attempt to articulate what companies should not do,\" Susser said. \"We also want to articulate a positive notion of what sort of world we want technology to be helping us build — and I think that will need to [hashed] out more specifically, but I’m happy to see it in there.\"\u003c/p>\n\u003cp>Next steps include a \u003ca href=\"http://europa.eu/rapid/press-release_IP-19-1893_en.htm\" target=\"_blank\" rel=\"noopener\">pilot program\u003c/a> to develop draft rules to roll out this summer. Whether the Europeans inspire U.S. politicians and regulators to follow suit is unclear. Americans have been singularly slow to consider a wide range of regulation issues around technology. Facebook CEO Mark Zuckerberg has repeatedly apologized to federal lawmakers for various failings of the social media giant, but there are no laws to force change from his company and others in Silicon Valley.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Meanwhile, one 14-year-old committed suicide in Britain inspired by what she saw online, and UK regulators \u003ca href=\"https://www.reuters.com/article/us-britain-tech-regulation/britain-plans-social-media-regulation-to-battle-harmful-content-idUSKCN1RJ0QP\" target=\"_blank\" rel=\"noopener\">proposed new laws\u003c/a> to slap penalties on social media companies and technology firms if they fail to protect users from harmful content.\u003c/p>\n\u003cp>Experts say American companies driving much of the world’s AI won’t be able to ignore what happens in Europe.\u003c/p>\n\u003cp>Experts also say no regulation is not an option we want to accept. Private industry \u003ca href=\"https://www.kqed.org/news/11738391/tech-giants-initiatives-to-address-ai-ethics-concerns-under-scrutiny\" target=\"_blank\" rel=\"noopener\">has encountered blowback\u003c/a> over its attempts at self-regulation. As \u003ca href=\"https://mila.quebec/en/yoshua-bengio/\" target=\"_blank\" rel=\"noopener\">Yoshua Bengio\u003c/a>, a computer scientist and winner of the 2018 Turing Award for his work on deep learning, told the journal \u003ca href=\"https://www.nature.com/articles/d41586-019-00505-2\" target=\"_blank\" rel=\"noopener\">Nature\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Self-regulation is not going to work. Do you think that voluntary taxation works? It doesn’t. Companies that follow ethical guidelines would be disadvantaged with respect to the companies that do not. It’s like driving. Whether it’s on the left or the right side, everybody needs to drive in the same way; otherwise, we’re in trouble.\u003c/p>\u003c/blockquote>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11738727/while-american-politicians-dither-europe-gets-busy-crafting-artificial-intelligence-regulations","authors":["251"],"categories":["news_1758","news_8","news_13","news_248"],"tags":["news_25184","news_24027","news_1611","news_2114","news_23737","news_249","news_93","news_18341","news_3952","news_2011","news_353"],"featImg":"news_11738398","label":"news"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. 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But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. 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