9to5 Google was so certain what to expect that it posted pictures.

Bloomberg reported that Facebook is rushing to keep up with its users' transition from desktop to mobile devices.

Now that the majority of users access Facebook via mobile devices, Chief Executive Officer Mark Zuckerberg needs ways to keep them engaged longer while coaxing advertisers to pay to place promotions on small screens. The company is betting that a handset packed with Facebook-centric software will do a better job wooing users and marketers than the current approach, which emphasizes a downloadable application, Howe said. “The problem with apps is they’re a click away from wherever you are,” Howe said in an interview. “Facebook wants to remove that barrier.”

Yet pundits wondered if there was a market for such a device.

From the Merc:

"What happens if you buy a Facebook phone and decide you don't want to be a Facebook person?" asked Will Stofega, a veteran mobile technology analyst with the IDC research firm. "Everybody has their own preferences when it comes to apps," he added, noting that younger users especially are known for experimenting with new or trendy services for messaging, photo-sharing and other activities.

Mashable, meanwhile, has already gone to the extent of advising Facebook about "10 Features Nobody Wants to See on the New Facebook Phone."

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