Study: Sugary Drink Consumption Down by Half in Berkeley Since Soda Tax Implemented
Soda Distributors Complain About Berkeley's Follow-Through on Soda Tax
California, Bay Area Election Roundup: The Winners and Losers so Far
How Did Berkeley Pass Soda Tax When Other Cities Failed?
Berkeley Passes Soda Tax; San Francisco Effort Fails
Berkeley's Soda Tax Takes Center Stage This Election Season
Michael Bloomberg Gives $83,000 to Support Berkeley’s Proposed Soda Tax
Berkeley's Talking About Sugar -- And the Conversation Isn't Sweet
Sponsored
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You can follow her on Twitter: \u003ca title=\"https://twitter.com/laliferis\" href=\"https://twitter.com/laliferis\">@laliferis\u003c/a>","avatar":"https://secure.gravatar.com/avatar/86c339d5cdcb0dcd2b6cf5d7c3f5886b?s=600&d=blank&r=g","twitter":"laliferis","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"news","roles":["subscriber"]},{"site":"futureofyou","roles":["subscriber"]},{"site":"stateofhealth","roles":["subscriber"]},{"site":"science","roles":["subscriber"]},{"site":"food","roles":["contributor"]}],"headData":{"title":"Lisa Aliferis | KQED","description":null,"ogImgSrc":"https://secure.gravatar.com/avatar/86c339d5cdcb0dcd2b6cf5d7c3f5886b?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/86c339d5cdcb0dcd2b6cf5d7c3f5886b?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/lisaaliferis"},"patyollin":{"type":"authors","id":"247","meta":{"index":"authors_1591205172","id":"247","found":true},"name":"Patricia Yollin","firstName":"Patricia","lastName":"Yollin","slug":"patyollin","email":"pyollin@kqed.org","display_author_email":false,"staff_mastheads":[],"title":"KQED Contributor","bio":"Pat Yollin has written about lots of stuff, including organ transplants, wayward penguins at the San Francisco Zoo, the comeback of the cream puff, New York on the fifth anniversary of 9/11, a Slow Food gathering in Italy, and the microcredit movement in Northern California. 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Her research was published in the \u003ca href=\"https://ajph.aphapublications.org/doi/10.2105/AJPH.2019.304971\" target=\"_blank\" rel=\"noopener\">American Journal of Public Health on Thursday\u003c/a>.\u003c/p>\n\u003cp>Back when she worked as a pediatrician in a clinic — diagnosing and treating preteens with diabetes — Madsen said she would have loved to have had an effective tool to prevent the diseases that a high-sugar diet can cause.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Changing unhealthy habits is hard, Madsen said, as anyone who’s attempted a new diet or exercise regimen knows. She suggests that maybe the best way to treat these conditions isn't a pill, but legislation.\u003c/p>\n\u003cp>“It was so hard to change behavior, even with counseling, and particularly if you're in an environment where the healthiest things are not there or not affordable,” she said. “In this case, what we're changing is the price environment with regulations. So the price has gone up on these sugary beverages, and it has a dramatic impact on behavior — so much more than most of the interventions that we try either in medical practice or as public health practitioners.”\u003c/p>\n\u003cp>The beverage industry says it's not fair to blame the obesity crisis on sugary drinks alone. It also claims soda taxes are regressive and hurt the poor.\u003c/p>\n\u003cp>The survey-takers targeted low-income neighborhoods burdened by high rates of obesity and cardiovascular disease. The team polled 2,500 people about their drinking habits each year at high foot-traffic intersections in racially and demographically diverse neighborhoods across Berkeley, Oakland and San Francisco, Madsen said.\u003c/p>\n\u003cp>[aside hero=\"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/03/soda.jpg\" label=\"Soda Taxes\" link1=\"https://www.kqed.org/news/11727515/california-lawmakers-seek-tax-other-limits-on-sugary-drinks,California Lawmakers Seek Tax, Other Limits on Sugary Drinks\" link2=\"https://www.kqed.org/news/11159711/soda-taxes-win-in-san-francisco-oakland-and-albany,Soda Taxes Win in San Francisco, Oakland and Albany\"]\u003c/p>\n\u003cp>The study does have limitations, according to the researchers, because Berkeley is a relatively small and highly educated city.\u003c/p>\n\u003cp>But from behind the counter at a corner market in South Berkeley, Fouad Fanhos has watched firsthand the trends that Madsen documented in her research.\u003c/p>\n\u003cp>As he fried chicken and listened to Yemeni love songs on a wireless speaker, he said customers at J & B Fine Foods Market complain about the extra cents tacked on to the cost of each soda. He said the beverage distributor’s delivery man restocks the refrigerator with fewer bottles lately.\u003c/p>\n\u003cp>“The salesman — he comes every day, and he finds the cooler full,” Fanhos explained. “But the customers can buy sugar if they want. They buy Kool-Aid and a sack of sugar.”\u003c/p>\n\u003cp>Outside on the corner, James Joon said he doesn't like paying extra taxes on anything. But all the same, he’s been watching what his 6-year-old son drinks.\u003c/p>\n\u003cp>“He don't drink soda anymore because he got nice teeth. He'd just be too hyper, and it's too much money. So I have him drink water,\" Joon said.\u003c/p>\n\u003cp>The researchers found the price hikes may not be the only factor driving the change in consumption in Berkeley. They reported that taxes also send a message about societal values, which could impact behavior.\u003c/p>\n\u003cp>“It's not enough to just educate people if you really are serious about making a change when there's an unhealthy population,” Madsen said.\u003c/p>\n\u003cp>The study found people in Oakland and San Francisco drank about the same amount of sugary drinks in 2017 as they did in 2014, which Madsen says suggests these changes were unique to Berkeley.\u003c/p>\n\u003cp>Oakland and San Francisco also passed taxes on sugary drinks, which went into effect in 2017 and 2018, respectively.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Politicians in Sacramento \u003ca href=\"https://www.kqed.org/news/11727515/california-lawmakers-seek-tax-other-limits-on-sugary-drinks\" target=\"_blank\" rel=\"noopener\">introduced bills this week\u003c/a> to ban jumbo-size “Big Gulp” sodas and impose a statewide soda tax.\u003c/p>\n\n","blocks":[],"excerpt":"Since Berkeley voters passed the nation's first penny-per-ounce tax on sugary beverages in 2014, a team at UC Berkeley’s School of Public Health has been interviewing people about what kind of drinks they consume.","status":"publish","parent":0,"modified":1550875523,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":23,"wordCount":795},"headData":{"title":"Study: Sugary Drink Consumption Down by Half in Berkeley Since Soda Tax Implemented | KQED","description":"Since Berkeley voters passed the nation's first penny-per-ounce tax on sugary beverages in 2014, a team at UC Berkeley’s School of Public Health has been interviewing people about what kind of drinks they consume.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Study: Sugary Drink Consumption Down by Half in Berkeley Since Soda Tax Implemented","datePublished":"2019-02-22T22:45:23.000Z","dateModified":"2019-02-22T22:45:23.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11727998 https://ww2.kqed.org/news/?p=11727998","disqusUrl":"https://ww2.kqed.org/news/2019/02/22/study-sugary-drink-consumption-down-by-half-in-berkeley-since-soda-tax-implemented/","disqusTitle":"Study: Sugary Drink Consumption Down by Half in Berkeley Since Soda Tax Implemented","audioTrackLength":110,"path":"/news/11727998/study-sugary-drink-consumption-down-by-half-in-berkeley-since-soda-tax-implemented","audioUrl":"https://www.kqed.org/.stream/anon/radio/tcr/2019/02/DillonSugaryDrinkTaxTCRAM.mp3","audioDuration":121000,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Public health researchers say Berkeley’s soda tax is working to reduce the consumption of sugary beverages in neighborhoods hit hardest by diabetes, obesity and other chronic health problems linked to too much sugar.\u003c/p>\n\u003cp>Ever since Berkeley voters overwhelmingly passed the nation's first penny-per-ounce \u003ca href=\"https://www.kqed.org/news/147514/berkeleys-talking-about-sugar-and-the-conversation-isnt-sweet\">tax on sugary beverages\u003c/a> in 2014, a team at UC Berkeley’s School of Public Health has been interviewing people on the street about what kind of drinks they consume.\u003c/p>\n\u003cp>Dr. Kristine Madsen, director of the Berkeley Food Institute, said researchers found that residents cut their consumption of sugar-sweetened beverages by 52 percent after the tax went into effect in 2015.\u003c/p>\n\u003cp>Madsen said this means soda taxes encourage people to hydrate in a healthier way and could reduce medical conditions like diabetes, obesity and chronic heart disease. Her research was published in the \u003ca href=\"https://ajph.aphapublications.org/doi/10.2105/AJPH.2019.304971\" target=\"_blank\" rel=\"noopener\">American Journal of Public Health on Thursday\u003c/a>.\u003c/p>\n\u003cp>Back when she worked as a pediatrician in a clinic — diagnosing and treating preteens with diabetes — Madsen said she would have loved to have had an effective tool to prevent the diseases that a high-sugar diet can cause.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Changing unhealthy habits is hard, Madsen said, as anyone who’s attempted a new diet or exercise regimen knows. She suggests that maybe the best way to treat these conditions isn't a pill, but legislation.\u003c/p>\n\u003cp>“It was so hard to change behavior, even with counseling, and particularly if you're in an environment where the healthiest things are not there or not affordable,” she said. “In this case, what we're changing is the price environment with regulations. So the price has gone up on these sugary beverages, and it has a dramatic impact on behavior — so much more than most of the interventions that we try either in medical practice or as public health practitioners.”\u003c/p>\n\u003cp>The beverage industry says it's not fair to blame the obesity crisis on sugary drinks alone. It also claims soda taxes are regressive and hurt the poor.\u003c/p>\n\u003cp>The survey-takers targeted low-income neighborhoods burdened by high rates of obesity and cardiovascular disease. The team polled 2,500 people about their drinking habits each year at high foot-traffic intersections in racially and demographically diverse neighborhoods across Berkeley, Oakland and San Francisco, Madsen said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"hero":"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/03/soda.jpg","label":"Soda Taxes ","link1":"https://www.kqed.org/news/11727515/california-lawmakers-seek-tax-other-limits-on-sugary-drinks,California Lawmakers Seek Tax, Other Limits on Sugary Drinks","link2":"https://www.kqed.org/news/11159711/soda-taxes-win-in-san-francisco-oakland-and-albany,Soda Taxes Win in San Francisco, Oakland and Albany"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The study does have limitations, according to the researchers, because Berkeley is a relatively small and highly educated city.\u003c/p>\n\u003cp>But from behind the counter at a corner market in South Berkeley, Fouad Fanhos has watched firsthand the trends that Madsen documented in her research.\u003c/p>\n\u003cp>As he fried chicken and listened to Yemeni love songs on a wireless speaker, he said customers at J & B Fine Foods Market complain about the extra cents tacked on to the cost of each soda. He said the beverage distributor’s delivery man restocks the refrigerator with fewer bottles lately.\u003c/p>\n\u003cp>“The salesman — he comes every day, and he finds the cooler full,” Fanhos explained. “But the customers can buy sugar if they want. They buy Kool-Aid and a sack of sugar.”\u003c/p>\n\u003cp>Outside on the corner, James Joon said he doesn't like paying extra taxes on anything. But all the same, he’s been watching what his 6-year-old son drinks.\u003c/p>\n\u003cp>“He don't drink soda anymore because he got nice teeth. He'd just be too hyper, and it's too much money. So I have him drink water,\" Joon said.\u003c/p>\n\u003cp>The researchers found the price hikes may not be the only factor driving the change in consumption in Berkeley. They reported that taxes also send a message about societal values, which could impact behavior.\u003c/p>\n\u003cp>“It's not enough to just educate people if you really are serious about making a change when there's an unhealthy population,” Madsen said.\u003c/p>\n\u003cp>The study found people in Oakland and San Francisco drank about the same amount of sugary drinks in 2017 as they did in 2014, which Madsen says suggests these changes were unique to Berkeley.\u003c/p>\n\u003cp>Oakland and San Francisco also passed taxes on sugary drinks, which went into effect in 2017 and 2018, respectively.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Politicians in Sacramento \u003ca href=\"https://www.kqed.org/news/11727515/california-lawmakers-seek-tax-other-limits-on-sugary-drinks\" target=\"_blank\" rel=\"noopener\">introduced bills this week\u003c/a> to ban jumbo-size “Big Gulp” sodas and impose a statewide soda tax.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11727998/study-sugary-drink-consumption-down-by-half-in-berkeley-since-soda-tax-implemented","authors":["11495"],"programs":["news_72"],"categories":["news_1758","news_24114","news_457","news_8"],"tags":["news_16947","news_21630","news_3448"],"featImg":"news_147516","label":"news_72"},"news_10447885":{"type":"posts","id":"news_10447885","meta":{"index":"posts_1591205157","site":"news","id":"10447885","score":null,"sort":[1425414617000]},"guestAuthors":[],"slug":"berkeleys-lack-of-guidance-on-soda-tax-frustrates-soda-distributors","title":"Soda Distributors Complain About Berkeley's Follow-Through on Soda Tax","publishDate":1425414617,"format":"standard","headTitle":"News Fix | KQED News","labelTerm":{"term":6944,"site":"news"},"content":"\u003cp>As the co-owner of San Francisco-based Waterloo Beverages, Camilo Malaver enjoyed doing business in Berkeley. But he did not want anything to do with Berkeley after voters \u003ca href=\"http://www.berkeleyside.com/tag/berkeley-soda-tax/\" target=\"_blank\">adopted a soda tax\u003c/a> in November.\u003c/p>\n\u003cp>In January, when the tax was implemented, Malaver decided to stop restocking his supply of craft sodas and naturally sweetened beverages in Berkeley because he says the city has done a poor job of relaying information on how to comply with the tax. He’s keen to restock in Berkeley again, but for now he is waiting to see how the tax will develop.\u003c/p>\n\u003cp>“Berkeley is a good city to do business with the university, but now it’s tough,” Malaver said. “We’re in limbo. Everybody’s lost and [we] don’t know what to do.”\u003c/p>\n\u003caside class=\"pullquote alignright\">\"I feel their communication has been really lacking.\"\u003ccite>Jeanine Pichotto,\u003cbr>\nBay Area Distributing\u003c/cite>\u003c/aside>\n\u003cp>Two months have passed since the \u003ca href=\"http://www.berkeleyside.com/tag/berkeley-soda-tax/\" target=\"_blank\">soda tax\u003c/a>, the first of its kind in the United States, went into effect. The tax, which levies 1 cent per fluid ounce, is applied to all distributors providing sugar-sweetened beverages to businesses in Berkeley. Beverages distributed by UC Berkeley to places on campus are exempt from the tax ,as the university is not bound by municipal laws.\u003c/p>\n\u003cp>Several local distributors of sodas and sugary drinks — the sole group responsible for paying the tax — share Malaver’s sentiments, arguing that the city has delivered little to no guidance.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>All but one of the distributors who spoke to Berkeleyside were small-to medium-size local distributors that sell craft sodas, sweetened teas and energy drinks.\u003c/p>\n\u003cp>Last month, the Dollar Tree discount retail chain \u003ca href=\"http://www.berkeleyside.com/2015/01/26/berkeley-dollar-tree-stores-pull-soda-off-its-shelves-due-to-soda-tax/\" target=\"_blank\">pulled its soda supply\u003c/a> from its two stores in Berkeley to avoid the tax entirely. While other small soda distributors plan to continue doing business in Berkeley, they said they feel they were left in the dark by the city and \u003ca href=\"http://www.muniservices.com/\" target=\"_blank\">MuniServices\u003c/a>, a private firm the city hired to administer the tax.\u003c/p>\n\u003cp>[contextly_sidebar id=\"9Je0yrtXDerBWG6rCgYNudCNsluvUNmf\"]\u003c/p>\n\u003cp>“I feel their communication has been really lacking,” said Jeanine Pichotto, the human resources office manager at Bay Area Distributing, based in Richmond. “There has not been much information from the city to help us out.”\u003c/p>\n\u003cp>City officials have asked for patience and cooperation as the tax continues to be rolled out.\u003c/p>\n\u003cp>“We don’t want to burden anybody,” said Berkeley City Councilman Laurie Capitelli. “We want to make the tax as simple as possible for everyone.”\u003c/p>\n\u003cp>Since its passage in the November election, the soda tax has seen some setbacks. Although the tax technically went into effect Jan. 1, the city postponed collecting the taxes until March to give it time to further develop the ordinance, according to its \u003ca href=\"http://www.ci.berkeley.ca.us/uploadedFiles/Finance/Level_3_-_General/SBB-FAQ.pdf\" target=\"_blank\">frequently asked questions document\u003c/a>. The first remittance deadline for the tax, to be collected monthly, is set for April 30.\u003c/p>\n\u003cp>On Jan. 27, soda distributors, the city and MuniServices met for the first time to educate distributors on the tax and to answer questions.\u003c/p>\n\u003cp>The meeting went well, and no distributors voiced complaints, according to Capitelli.\u003c/p>\n\u003cp>But some soda distributors who attended the meeting expressed frustration at the lack of guidance they received at the meeting.\u003c/p>\n\u003cfigure id=\"attachment_10447889\" class=\"wp-caption alignleft\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/03/soda.jpg\">\u003cimg class=\"size-thumbnail wp-image-10447889\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/03/soda-400x289.jpg\" alt=\"Distributors of sugary beverages are responsible for paying the new Berkeley soda tax, but many say the city’s guidelines are unclear. (Mike Mozart/Berkeleyside)\" width=\"400\" height=\"289\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda-400x289.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda-320x232.jpg 320w, https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Distributors of sugary beverages are responsible for paying the new Berkeley soda tax, but many say the city’s guidelines are unclear. (Mike Mozart/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>“All they did was hand us out a FAQ fact sheet, that’s it,” said Eric Lynch, director of regional accounts at Dr. Pepper Snapple Group, located in Walnut Creek. “A fact sheet is not a regulation. When you write a law, you would expect to have it more buttoned-up.”\u003c/p>\n\u003cp>City officials told Berkeleyside they had provided written material on the tax to distributors via email and postal mail. On Feb. 18, the city mailed out a packet that included the tax-remittance return form, the FAQ sheet and a one-page introductory letter from MuniServices to local distributors.\u003c/p>\n\u003cp>Other facets of the city’s communication efforts fell short, however. Berkeleyside found, for example, that the email address for MuniServices listed in the FAQ sheet was unreachable.\u003c/p>\n\u003cp>The strongest complaints for some distributors focus on how they can follow the numerous exemptions on the tax — notably that retailers who make less than $100,000 in annual gross receipts in the most recent year are exempt from the tax — without assistance from the city.\u003c/p>\n\u003cp>For distributors, figuring out which retailers in Berkeley make less than $100,000 in annual gross receipts would require conducting a census of their own clients — an additional step that would take time and money.\u003c/p>\n\u003cp>“All of the work for the tax is put on distributors,” Lynch said. “The city can provide that list — if they want to share it.”\u003c/p>\n\u003cp>The city advised distributors to work directly with their retailers to determine which businesses make less than $100,000. The city will audit retailers to check if they fall under the exemption requirements — a standard operating procedure for Berkeley retailers, according to Capitelli.\u003c/p>\n\u003cp>Capitelli stressed the current problems are growing pains for both the city and distributors, and that the practicalities of implementing the tax will continue to be fleshed out.\u003c/p>\n\u003cp>“There are more procedural steps we need to do to make the tax as user-friendly as possible,” Capitelli said.\u003c/p>\n\u003cp>But distributors argue the tax will have trouble achieving its original goal of improving public health, while consumers and retailers suffer from the financial burden levied solely against distributors.\u003c/p>\n\u003cp>“Everyone in the chain of consumption will ultimately have to deal with the tax,” said one manager at a local distributor, who asked that his name and his company be kept anonymous. “We want to comply, but we don’t have a guideline to comply.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://www.berkeleyside.com/\" target=\"_blank\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside's Daily Briefing email.\u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Two distributors say they've stopped stocking soda in Berkeley to avoid confusion over taxes.","status":"publish","parent":0,"modified":1425929477,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":29,"wordCount":1036},"headData":{"title":"Soda Distributors Complain About Berkeley's Follow-Through on Soda Tax | KQED","description":"Two distributors say they've stopped stocking soda in Berkeley to avoid confusion over taxes.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Soda Distributors Complain About Berkeley's Follow-Through on Soda Tax","datePublished":"2015-03-03T20:30:17.000Z","dateModified":"2015-03-09T19:31:17.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"10447885 http://ww2.kqed.org/news/?p=10447885","disqusUrl":"https://ww2.kqed.org/news/2015/03/03/berkeleys-lack-of-guidance-on-soda-tax-frustrates-soda-distributors/","disqusTitle":"Soda Distributors Complain About Berkeley's Follow-Through on Soda Tax","nprByline":"\u003ca href=\"http://www.berkeleyside.com/author/seung-y-lee/\">Seung Y. Lee\u003c/a>\u003cbr>Berkeleyside","path":"/news/10447885/berkeleys-lack-of-guidance-on-soda-tax-frustrates-soda-distributors","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>As the co-owner of San Francisco-based Waterloo Beverages, Camilo Malaver enjoyed doing business in Berkeley. But he did not want anything to do with Berkeley after voters \u003ca href=\"http://www.berkeleyside.com/tag/berkeley-soda-tax/\" target=\"_blank\">adopted a soda tax\u003c/a> in November.\u003c/p>\n\u003cp>In January, when the tax was implemented, Malaver decided to stop restocking his supply of craft sodas and naturally sweetened beverages in Berkeley because he says the city has done a poor job of relaying information on how to comply with the tax. He’s keen to restock in Berkeley again, but for now he is waiting to see how the tax will develop.\u003c/p>\n\u003cp>“Berkeley is a good city to do business with the university, but now it’s tough,” Malaver said. “We’re in limbo. Everybody’s lost and [we] don’t know what to do.”\u003c/p>\n\u003caside class=\"pullquote alignright\">\"I feel their communication has been really lacking.\"\u003ccite>Jeanine Pichotto,\u003cbr>\nBay Area Distributing\u003c/cite>\u003c/aside>\n\u003cp>Two months have passed since the \u003ca href=\"http://www.berkeleyside.com/tag/berkeley-soda-tax/\" target=\"_blank\">soda tax\u003c/a>, the first of its kind in the United States, went into effect. The tax, which levies 1 cent per fluid ounce, is applied to all distributors providing sugar-sweetened beverages to businesses in Berkeley. Beverages distributed by UC Berkeley to places on campus are exempt from the tax ,as the university is not bound by municipal laws.\u003c/p>\n\u003cp>Several local distributors of sodas and sugary drinks — the sole group responsible for paying the tax — share Malaver’s sentiments, arguing that the city has delivered little to no guidance.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>All but one of the distributors who spoke to Berkeleyside were small-to medium-size local distributors that sell craft sodas, sweetened teas and energy drinks.\u003c/p>\n\u003cp>Last month, the Dollar Tree discount retail chain \u003ca href=\"http://www.berkeleyside.com/2015/01/26/berkeley-dollar-tree-stores-pull-soda-off-its-shelves-due-to-soda-tax/\" target=\"_blank\">pulled its soda supply\u003c/a> from its two stores in Berkeley to avoid the tax entirely. While other small soda distributors plan to continue doing business in Berkeley, they said they feel they were left in the dark by the city and \u003ca href=\"http://www.muniservices.com/\" target=\"_blank\">MuniServices\u003c/a>, a private firm the city hired to administer the tax.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003cp>“I feel their communication has been really lacking,” said Jeanine Pichotto, the human resources office manager at Bay Area Distributing, based in Richmond. “There has not been much information from the city to help us out.”\u003c/p>\n\u003cp>City officials have asked for patience and cooperation as the tax continues to be rolled out.\u003c/p>\n\u003cp>“We don’t want to burden anybody,” said Berkeley City Councilman Laurie Capitelli. “We want to make the tax as simple as possible for everyone.”\u003c/p>\n\u003cp>Since its passage in the November election, the soda tax has seen some setbacks. Although the tax technically went into effect Jan. 1, the city postponed collecting the taxes until March to give it time to further develop the ordinance, according to its \u003ca href=\"http://www.ci.berkeley.ca.us/uploadedFiles/Finance/Level_3_-_General/SBB-FAQ.pdf\" target=\"_blank\">frequently asked questions document\u003c/a>. The first remittance deadline for the tax, to be collected monthly, is set for April 30.\u003c/p>\n\u003cp>On Jan. 27, soda distributors, the city and MuniServices met for the first time to educate distributors on the tax and to answer questions.\u003c/p>\n\u003cp>The meeting went well, and no distributors voiced complaints, according to Capitelli.\u003c/p>\n\u003cp>But some soda distributors who attended the meeting expressed frustration at the lack of guidance they received at the meeting.\u003c/p>\n\u003cfigure id=\"attachment_10447889\" class=\"wp-caption alignleft\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/03/soda.jpg\">\u003cimg class=\"size-thumbnail wp-image-10447889\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2015/03/soda-400x289.jpg\" alt=\"Distributors of sugary beverages are responsible for paying the new Berkeley soda tax, but many say the city’s guidelines are unclear. (Mike Mozart/Berkeleyside)\" width=\"400\" height=\"289\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda-400x289.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda-320x232.jpg 320w, https://ww2.kqed.org/app/uploads/sites/10/2015/03/soda.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Distributors of sugary beverages are responsible for paying the new Berkeley soda tax, but many say the city’s guidelines are unclear. (Mike Mozart/Berkeleyside)\u003c/figcaption>\u003c/figure>\n\u003cp>“All they did was hand us out a FAQ fact sheet, that’s it,” said Eric Lynch, director of regional accounts at Dr. Pepper Snapple Group, located in Walnut Creek. “A fact sheet is not a regulation. When you write a law, you would expect to have it more buttoned-up.”\u003c/p>\n\u003cp>City officials told Berkeleyside they had provided written material on the tax to distributors via email and postal mail. On Feb. 18, the city mailed out a packet that included the tax-remittance return form, the FAQ sheet and a one-page introductory letter from MuniServices to local distributors.\u003c/p>\n\u003cp>Other facets of the city’s communication efforts fell short, however. Berkeleyside found, for example, that the email address for MuniServices listed in the FAQ sheet was unreachable.\u003c/p>\n\u003cp>The strongest complaints for some distributors focus on how they can follow the numerous exemptions on the tax — notably that retailers who make less than $100,000 in annual gross receipts in the most recent year are exempt from the tax — without assistance from the city.\u003c/p>\n\u003cp>For distributors, figuring out which retailers in Berkeley make less than $100,000 in annual gross receipts would require conducting a census of their own clients — an additional step that would take time and money.\u003c/p>\n\u003cp>“All of the work for the tax is put on distributors,” Lynch said. “The city can provide that list — if they want to share it.”\u003c/p>\n\u003cp>The city advised distributors to work directly with their retailers to determine which businesses make less than $100,000. The city will audit retailers to check if they fall under the exemption requirements — a standard operating procedure for Berkeley retailers, according to Capitelli.\u003c/p>\n\u003cp>Capitelli stressed the current problems are growing pains for both the city and distributors, and that the practicalities of implementing the tax will continue to be fleshed out.\u003c/p>\n\u003cp>“There are more procedural steps we need to do to make the tax as user-friendly as possible,” Capitelli said.\u003c/p>\n\u003cp>But distributors argue the tax will have trouble achieving its original goal of improving public health, while consumers and retailers suffer from the financial burden levied solely against distributors.\u003c/p>\n\u003cp>“Everyone in the chain of consumption will ultimately have to deal with the tax,” said one manager at a local distributor, who asked that his name and his company be kept anonymous. “We want to comply, but we don’t have a guideline to comply.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://www.berkeleyside.com/\" target=\"_blank\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside's Daily Briefing email.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/10447885/berkeleys-lack-of-guidance-on-soda-tax-frustrates-soda-distributors","authors":["byline_news_10447885"],"programs":["news_6944"],"categories":["news_457","news_13"],"tags":["news_16947","news_19960","news_3448","news_423"],"affiliates":["news_5078"],"featImg":"news_10447886","label":"news_6944"},"news_10347251":{"type":"posts","id":"news_10347251","meta":{"index":"posts_1591205157","site":"news","id":"10347251","score":null,"sort":[1415227269000]},"guestAuthors":[],"slug":"california-bay-area-election-roundup-the-winners-and-losers-so-far","title":"California, Bay Area Election Roundup: The Winners and Losers so Far","publishDate":1415227269,"format":"standard","headTitle":"California Election Watch 2014 | The California Report | KQED News","labelTerm":{"site":"forum"},"content":"\u003cp>Who's the new mayor of Oakland? Did Berkeley or San Francisco become the first city in the nation to pass a soda tax? And who prevailed in the heated \"doctors versus lawyers\" showdown over Proposition 46, the contentious medical malpractice initiative? We'll discuss the latest election results and get expert \u003ca href=\"http://www.kqed.org/epArchive/R201411050900?pid=RD19\" target=\"_blank\" rel=\"nofollow\" class=\"rssmi_more\">Read More ...\u003c/a> \u003c/p>\n\u003cp>Source: \u003ca href=\"http://www.kqed.org/epArchive/R201411050900?pid=RD19\" target=\"_blank\" title=\"Winners and Losers in California and Bay Area Elections\" rel=\"nofollow\">Forum Election Coverage\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n","blocks":[],"excerpt":"Listen to an overview of early state and local election results with a panel of political experts.","status":"publish","parent":0,"modified":1415227269,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":4,"wordCount":60},"headData":{"title":"California, Bay Area Election Roundup: The Winners and Losers so Far | KQED","description":"Listen to an overview of early state and local election results with a panel of political experts.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"California, Bay Area Election Roundup: The Winners and Losers so Far","datePublished":"2014-11-05T22:41:09.000Z","dateModified":"2014-11-05T22:41:09.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"10347251 http://ww2.kqed.org/news/?p=10347251","disqusUrl":"https://ww2.kqed.org/news/2014/11/05/california-bay-area-election-roundup-the-winners-and-losers-so-far/","disqusTitle":"California, Bay Area Election Roundup: The Winners and Losers so Far","redirect":{"type":"external","url":"http://www.kqed.org/epArchive/R201411050900?pid=RD19"},"rssmiSourceLink":"http://www.kqed.org/epArchive/R201411050900?pid=RD19","path":"/news/10347251/california-bay-area-election-roundup-the-winners-and-losers-so-far","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Who's the new mayor of Oakland? Did Berkeley or San Francisco become the first city in the nation to pass a soda tax? And who prevailed in the heated \"doctors versus lawyers\" showdown over Proposition 46, the contentious medical malpractice initiative? We'll discuss the latest election results and get expert \u003ca href=\"http://www.kqed.org/epArchive/R201411050900?pid=RD19\" target=\"_blank\" rel=\"nofollow\" class=\"rssmi_more\">Read More ...\u003c/a> \u003c/p>\n\u003cp>Source: \u003ca href=\"http://www.kqed.org/epArchive/R201411050900?pid=RD19\" target=\"_blank\" title=\"Winners and Losers in California and Bay Area Elections\" rel=\"nofollow\">Forum Election Coverage\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"http://www.kqed.org/epArchive/R201411050900?pid=RD19","authors":["236"],"programs":["news_18537","news_6944","news_72"],"series":["news_6304"],"categories":["news_8","news_13"],"tags":["news_16947","news_210","news_19960","news_3448","news_423"],"featImg":"news_10347252","label":"news"},"news_10347220":{"type":"posts","id":"news_10347220","meta":{"index":"posts_1591205157","site":"news","id":"10347220","score":null,"sort":[1415215968000]},"guestAuthors":[],"slug":"how-did-berkeley-pass-a-soda-tax-when-other-cities-failed","title":"How Did Berkeley Pass Soda Tax When Other Cities Failed?","publishDate":1415215968,"format":"standard","headTitle":"California Election Watch 2014 | News Fix | KQED News","labelTerm":{"term":6944,"site":"news"},"content":"\u003cp>The city of Berkeley was basking in glory Wednesday over its passage of the nation’s first soda tax, an accomplishment that the beverage industry dismissed as just a whacky – and inconsequential – victory.\u003c/p>\n\u003cp>Although the soda industry was quick to release a press statement Tuesday night after San Francisco’s defeat of a two-cent an ounce tax on soda, it took them hours to respond to the win in Berkeley, where voters \u003ca href=\"http://www.berkeleyside.com/2014/11/04/berkeley-2014-elections-tune-in-here-for-live-coverage/\" target=\"_blank\">passed Measure D with 75% of the vote\u003c/a>.\u003c/p>\n\u003cp>“The outcome of Measure D is unfortunate but not surprising , given some of the dubious measures that have come out of Berkeley,” Roger Salazar, a spokesman for the No on Measure D campaign said in a prepared statement that was sent out around 9 a.m. Wednesday. “Soda tax activists have been venue shopping for more than five years. Over that time more than 30 cities and states have rejected similar taxes. Berkeley was low-hanging fruit, and doesn’t look like mainstream America. If politicians want to stake their reputations on what Berkeley did, they do so at their own risk.”\u003c/p>\n\u003cp>Berkeley was the first city in the country to adopt many measures that have gone on to become mainstream, including voluntary integration of its public schools, benefits for domestic partners, a ban on Styrofoam cups, a ban on smoking in restaurants, a ballot measure drawing attention to global warming, and commercial rent control.\u003c/p>\n\u003cfigure id=\"attachment_10347222\" class=\"wp-caption alignright\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477.jpg\">\u003cimg class=\"size-thumbnail wp-image-10347222\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477-400x265.jpg\" alt=\"Vicky Alexander, co-chair of the Yes on D campaign, speaks at a pro-soda tax demo outside Old City Hall in July. (Courtesy: Berkeley vs Big Soda)\" width=\"400\" height=\"265\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477-400x265.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Vicki Alexander, co-chair of the Yes on D campaign, speaks at a pro-soda tax demo outside Old City Hall in July. (Courtesy: Berkeley vs Big Soda)\u003c/figcaption>\u003c/figure>\n\u003cp>When the returns started to pour in early Tuesday night showing that Measure D had a commanding lead, those that worked on the campaign vowed to take it to other cities around the country.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“Today is a historic day for our kids’ health,” Dr. Vicki Alexander, the co-chair of the Yes on Measure D campaign, said Tuesday. “Today is the day when the tide turns against Big Soda. Today is the day when the tide turns for the whole country. Big Soda knows this and that’s why it’s freaking out.”\u003c/p>\n\u003cp>Another commentator said the passage of the soda tax was a watershed moment for health activists and a Waterloo moment for the beverage industry.\u003c/p>\n\u003cp>Former New York City Mayor Michael R. Bloomberg, who spent $657,000 to pass the soda tax, (he also spent $10 million to pass a similar tax in Mexico) said he would now look to helping other municipalities.\u003c/p>\n\u003caside class=\"alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"http://blogs.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/\">Here’s What Would Be Taxed — or Not — in SF, Berkeley Soda Tax Measures\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://ww2.kqed.org/news/2014/11/01/Berkeley-soda-tax-measure-d-campaign-spending\">Berkeley’s Soda Tax Takes Center Stage This Election Season\u003c/a>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>“Last night was a huge defeat for Big Soda and a historic victory for public health and all the advocates who worked so hard in Berkeley,” Bloomberg said in a statement. “The results will surely encourage other municipalities across the nation to pursue similar initiatives to fight obesity and diabetes. We stand ready to assess and assist other local efforts in the coming election cycle.”\u003c/p>\n\u003cp>The battle is not over. City Councilman Laurie Capitelli, who worked hard to pass Measure D, said the city expects the beverage industry to sue to stop the tax. It is unlikely that a judge will issue a temporary restraining order against a tax, he said. Berkeley will begin collecting the one-cent per ounce tax from distributors on Jan. 1, 2015, but won’t spend the proceeds until the legal issues are resolved.\u003c/p>\n\u003cp>\u003cstrong>Why the Tax Won in Berkeley\u003c/strong>\u003c/p>\n\u003cp>As soon as the poll results starting trickling in, those who worked to pass Measure D start to speculate on why Berkeley was successful where so many other cities were not.\u003c/p>\n\u003cp>Of course, the bar was lower for Berkeley, where the tax only needed a majority vote to pass. In San Francisco, Measure E needed two-thirds of a vote to pass since the tax revenues were going into a special fund. (Revenues from the Berkeley tax will go into the city’s general fund.) As it turns out, Measure D passed with much more than a two-thirds majority.\u003c/p>\n\u003cp>But only requiring a 50 percent vote also forced the beverage industry to reach more voters – which cost more.\u003c/p>\n\u003cp>Capitelli told the crowd assembled at the headquarters on Shattuck Avenue Tuesday night that Berkeley had learned a lot from the 2010 Richmond fight to pass a tax. Almost a year and a half ago, he and City Councilwoman Linda Maio sat down with Dr. Jeff Reiterman, a former Richmond City Councilman who spearheaded Richmond’s unsuccessful attempt to adopt a soda tax. They started a string of discussions about what succeeded and failed in Richmond. The soda industry spent about $2.3 million there to defeat the measure. (It spent about $2.4 million in Berkeley)\u003c/p>\n\u003cfigure id=\"attachment_10347225\" class=\"wp-caption alignleft\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720.jpg\">\u003cimg class=\"size-thumbnail wp-image-10347225\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-400x400.jpg\" alt=\"One of the many Yes on D lawn signs that were seen all over Berkeley in the run-up to the Nov. 4 election. (Courtesy: Berkeley vs Big Soda)\" width=\"400\" height=\"400\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-75x75.jpg 75w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">One of the many Yes on D lawn signs that were seen all over Berkeley in the run-up to the Nov. 4 election. (Courtesy: Berkeley vs Big Soda)\u003c/figcaption>\u003c/figure>\n\u003cp>One of the primary takeaways was that the soda industry adopted a divide-and-conquer strategy in Richmond, offering money to churches and other groups to come out against the tax and paying people to boycott businesses that supported the tax. This strategy also worked in Philadelphia, where the beverage industry donated $10 million to the children’s hospital there in exchange for the City Council’s agreement not to impose a tax.\u003c/p>\n\u003cp>“Without the wisdom we gained from Richmond, there is no way we would have been successful here,” said Meleah Hall, who worked with Alexander in bringing together focus groups of African-American women.. \"We knew the tactics of Big Soda ahead of time. We went to the people and warned them, 'They are trying to buy you out. They are trying to buy your vote.' This is Berkeley. We don’t do that.\"\u003c/p>\n\u003cp>Berkeley started to build a diverse coalition early, and that was key to its success, according to many members of the campaign. There were more than 250 volunteers who handed out 2,000 lawn signs and got 10,000 people to commit to a yes vote before election day.\u003c/p>\n\u003cp>The coalition not only included every member of the Berkeley City Council, but historically black churches, Latino health groups, doctors, medical clinics, teachers, environmental groups, students, political groups and many more.\u003c/p>\n\u003cp>The Yes on D campaign also had the benefit of services from Larry Tramutola, an experienced and successful political strategist. Tramutola had a number of his employees work on the campaign –- for free, he said, adding he might get a bonus payment now that the measure has won.\u003c/p>\n\u003cp>The beverage industry undermined itself when it flooded Berkeley with so much money, said Tramutola. It used those funds for a blitz of advertising, focus groups, phone calls and on-the-street campaign workers.\u003c/p>\n\u003cp>“They had an unlimited checkbook,” said Tramutola. “There was nothing that couldn’t be bought. The combination of all that turned Berkeley voters off.”\u003c/p>\n\u003cp>The No on D campaign also tried to suggest that the soda tax effort was coming from the political fringe. Tramutola countered that by placing the long list of endorsers in a prominent spot on all the Yes on D mailers. The campaign also focused on the dramatic rise in childhood obesity, a message that resonated with Berkeley voters.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>This shows that “communities do have the power to fight for their kids’ health and win against obscene amounts of outside money spent in its own interest,” said Martin Bourque, the executive director of the Berkeley's Ecology Center.\u003c/p>\n\n","blocks":[],"excerpt":"Measure D proponents say early tactical decisions and a diverse coalition were key to campaign's victory.","status":"publish","parent":0,"modified":1415294581,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":26,"wordCount":1309},"headData":{"title":"How Did Berkeley Pass Soda Tax When Other Cities Failed? | KQED","description":"Measure D proponents say early tactical decisions and a diverse coalition were key to campaign's victory.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"How Did Berkeley Pass Soda Tax When Other Cities Failed?","datePublished":"2014-11-05T19:32:48.000Z","dateModified":"2014-11-06T17:23:01.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"10347220 http://ww2.kqed.org/news/?p=10347220","disqusUrl":"https://ww2.kqed.org/news/2014/11/05/how-did-berkeley-pass-a-soda-tax-when-other-cities-failed/","disqusTitle":"How Did Berkeley Pass Soda Tax When Other Cities Failed?","customPermalink":"2014/11/05/Berkeley-successful-soda-tax-analysis/","nprByline":"\u003ca href=\"http://www.berkeleyside.com/author/frances/\">Frances Dinkelspiel\u003c/a>\u003cbr>Berkeleyside","path":"/news/10347220/how-did-berkeley-pass-a-soda-tax-when-other-cities-failed","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>The city of Berkeley was basking in glory Wednesday over its passage of the nation’s first soda tax, an accomplishment that the beverage industry dismissed as just a whacky – and inconsequential – victory.\u003c/p>\n\u003cp>Although the soda industry was quick to release a press statement Tuesday night after San Francisco’s defeat of a two-cent an ounce tax on soda, it took them hours to respond to the win in Berkeley, where voters \u003ca href=\"http://www.berkeleyside.com/2014/11/04/berkeley-2014-elections-tune-in-here-for-live-coverage/\" target=\"_blank\">passed Measure D with 75% of the vote\u003c/a>.\u003c/p>\n\u003cp>“The outcome of Measure D is unfortunate but not surprising , given some of the dubious measures that have come out of Berkeley,” Roger Salazar, a spokesman for the No on Measure D campaign said in a prepared statement that was sent out around 9 a.m. Wednesday. “Soda tax activists have been venue shopping for more than five years. Over that time more than 30 cities and states have rejected similar taxes. Berkeley was low-hanging fruit, and doesn’t look like mainstream America. If politicians want to stake their reputations on what Berkeley did, they do so at their own risk.”\u003c/p>\n\u003cp>Berkeley was the first city in the country to adopt many measures that have gone on to become mainstream, including voluntary integration of its public schools, benefits for domestic partners, a ban on Styrofoam cups, a ban on smoking in restaurants, a ballot measure drawing attention to global warming, and commercial rent control.\u003c/p>\n\u003cfigure id=\"attachment_10347222\" class=\"wp-caption alignright\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477.jpg\">\u003cimg class=\"size-thumbnail wp-image-10347222\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477-400x265.jpg\" alt=\"Vicky Alexander, co-chair of the Yes on D campaign, speaks at a pro-soda tax demo outside Old City Hall in July. (Courtesy: Berkeley vs Big Soda)\" width=\"400\" height=\"265\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477-400x265.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Berkeley-vs-Big-soda-rally-outside-City-Hall-in-July-720x477.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Vicki Alexander, co-chair of the Yes on D campaign, speaks at a pro-soda tax demo outside Old City Hall in July. (Courtesy: Berkeley vs Big Soda)\u003c/figcaption>\u003c/figure>\n\u003cp>When the returns started to pour in early Tuesday night showing that Measure D had a commanding lead, those that worked on the campaign vowed to take it to other cities around the country.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Today is a historic day for our kids’ health,” Dr. Vicki Alexander, the co-chair of the Yes on Measure D campaign, said Tuesday. “Today is the day when the tide turns against Big Soda. Today is the day when the tide turns for the whole country. Big Soda knows this and that’s why it’s freaking out.”\u003c/p>\n\u003cp>Another commentator said the passage of the soda tax was a watershed moment for health activists and a Waterloo moment for the beverage industry.\u003c/p>\n\u003cp>Former New York City Mayor Michael R. Bloomberg, who spent $657,000 to pass the soda tax, (he also spent $10 million to pass a similar tax in Mexico) said he would now look to helping other municipalities.\u003c/p>\n\u003caside class=\"alignleft\">\n\u003cul>\n\u003cli>\u003ca href=\"http://blogs.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/\">Here’s What Would Be Taxed — or Not — in SF, Berkeley Soda Tax Measures\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"http://ww2.kqed.org/news/2014/11/01/Berkeley-soda-tax-measure-d-campaign-spending\">Berkeley’s Soda Tax Takes Center Stage This Election Season\u003c/a>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003cp>“Last night was a huge defeat for Big Soda and a historic victory for public health and all the advocates who worked so hard in Berkeley,” Bloomberg said in a statement. “The results will surely encourage other municipalities across the nation to pursue similar initiatives to fight obesity and diabetes. We stand ready to assess and assist other local efforts in the coming election cycle.”\u003c/p>\n\u003cp>The battle is not over. City Councilman Laurie Capitelli, who worked hard to pass Measure D, said the city expects the beverage industry to sue to stop the tax. It is unlikely that a judge will issue a temporary restraining order against a tax, he said. Berkeley will begin collecting the one-cent per ounce tax from distributors on Jan. 1, 2015, but won’t spend the proceeds until the legal issues are resolved.\u003c/p>\n\u003cp>\u003cstrong>Why the Tax Won in Berkeley\u003c/strong>\u003c/p>\n\u003cp>As soon as the poll results starting trickling in, those who worked to pass Measure D start to speculate on why Berkeley was successful where so many other cities were not.\u003c/p>\n\u003cp>Of course, the bar was lower for Berkeley, where the tax only needed a majority vote to pass. In San Francisco, Measure E needed two-thirds of a vote to pass since the tax revenues were going into a special fund. (Revenues from the Berkeley tax will go into the city’s general fund.) As it turns out, Measure D passed with much more than a two-thirds majority.\u003c/p>\n\u003cp>But only requiring a 50 percent vote also forced the beverage industry to reach more voters – which cost more.\u003c/p>\n\u003cp>Capitelli told the crowd assembled at the headquarters on Shattuck Avenue Tuesday night that Berkeley had learned a lot from the 2010 Richmond fight to pass a tax. Almost a year and a half ago, he and City Councilwoman Linda Maio sat down with Dr. Jeff Reiterman, a former Richmond City Councilman who spearheaded Richmond’s unsuccessful attempt to adopt a soda tax. They started a string of discussions about what succeeded and failed in Richmond. The soda industry spent about $2.3 million there to defeat the measure. (It spent about $2.4 million in Berkeley)\u003c/p>\n\u003cfigure id=\"attachment_10347225\" class=\"wp-caption alignleft\" style=\"max-width: 400px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720.jpg\">\u003cimg class=\"size-thumbnail wp-image-10347225\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-400x400.jpg\" alt=\"One of the many Yes on D lawn signs that were seen all over Berkeley in the run-up to the Nov. 4 election. (Courtesy: Berkeley vs Big Soda)\" width=\"400\" height=\"400\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720-75x75.jpg 75w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/Dog-and-Big-Soda-720x720.jpg 720w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">One of the many Yes on D lawn signs that were seen all over Berkeley in the run-up to the Nov. 4 election. (Courtesy: Berkeley vs Big Soda)\u003c/figcaption>\u003c/figure>\n\u003cp>One of the primary takeaways was that the soda industry adopted a divide-and-conquer strategy in Richmond, offering money to churches and other groups to come out against the tax and paying people to boycott businesses that supported the tax. This strategy also worked in Philadelphia, where the beverage industry donated $10 million to the children’s hospital there in exchange for the City Council’s agreement not to impose a tax.\u003c/p>\n\u003cp>“Without the wisdom we gained from Richmond, there is no way we would have been successful here,” said Meleah Hall, who worked with Alexander in bringing together focus groups of African-American women.. \"We knew the tactics of Big Soda ahead of time. We went to the people and warned them, 'They are trying to buy you out. They are trying to buy your vote.' This is Berkeley. We don’t do that.\"\u003c/p>\n\u003cp>Berkeley started to build a diverse coalition early, and that was key to its success, according to many members of the campaign. There were more than 250 volunteers who handed out 2,000 lawn signs and got 10,000 people to commit to a yes vote before election day.\u003c/p>\n\u003cp>The coalition not only included every member of the Berkeley City Council, but historically black churches, Latino health groups, doctors, medical clinics, teachers, environmental groups, students, political groups and many more.\u003c/p>\n\u003cp>The Yes on D campaign also had the benefit of services from Larry Tramutola, an experienced and successful political strategist. Tramutola had a number of his employees work on the campaign –- for free, he said, adding he might get a bonus payment now that the measure has won.\u003c/p>\n\u003cp>The beverage industry undermined itself when it flooded Berkeley with so much money, said Tramutola. It used those funds for a blitz of advertising, focus groups, phone calls and on-the-street campaign workers.\u003c/p>\n\u003cp>“They had an unlimited checkbook,” said Tramutola. “There was nothing that couldn’t be bought. The combination of all that turned Berkeley voters off.”\u003c/p>\n\u003cp>The No on D campaign also tried to suggest that the soda tax effort was coming from the political fringe. Tramutola countered that by placing the long list of endorsers in a prominent spot on all the Yes on D mailers. The campaign also focused on the dramatic rise in childhood obesity, a message that resonated with Berkeley voters.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>This shows that “communities do have the power to fight for their kids’ health and win against obscene amounts of outside money spent in its own interest,” said Martin Bourque, the executive director of the Berkeley's Ecology Center.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/10347220/how-did-berkeley-pass-a-soda-tax-when-other-cities-failed","authors":["byline_news_10347220"],"programs":["news_6944"],"series":["news_6304"],"categories":["news_457","news_13"],"tags":["news_16947","news_19960","news_3448","news_423"],"affiliates":["news_5078"],"featImg":"news_10347221","label":"news_6944"},"stateofhealth_22328":{"type":"posts","id":"stateofhealth_22328","meta":{"index":"posts_1591205157","site":"stateofhealth","id":"22328","score":null,"sort":[1415113259000]},"guestAuthors":[],"slug":"will-berkeley-and-san-francisco-soda-tax-measures-set-precedent","title":"Berkeley Passes Soda Tax; San Francisco Effort Fails","publishDate":1415113259,"format":"aside","headTitle":"State of Health | KQED News","labelTerm":{"site":"stateofhealth"},"content":"\u003cfigure id=\"attachment_22337\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-e1415059485967.jpg\">\u003cimg class=\"size-large wp-image-22337\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-640x495.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"495\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Update: 2:30am 11/5/2014\u003c/strong>\u003c/p>\n\u003cp>Voters in Berkeley have passed the nation's first soda tax with a resounding 75 percent of the vote. More than 30 cities and states across the country have attempted such a tax, but have failed, at least in part because of big spending by the soda industry to defeat these measures.\u003c/p>\n\u003cp>But across the bay in San Francisco, a similar proposal failed to get the two-thirds supermajority it needed.\u003c/p>\n\u003cp>Berkeley's Measure D needed only a simple majority to pass. It will levy a penny-per-ounce tax on \u003ca title=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" href=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" target=\"_blank\">most sugar-sweetened beverages\u003c/a> and is estimated to raise more than a million dollars per year. Proceeds will go to the general fund; Measure D calls for the creation of a health panel to advise Berkeley's City Council on appropriate health programs to receive funding.\u003c!--more-->\u003c/p>\n\u003cp>Campaign co-chair Josh Daniels called Berkeley's win a tipping point. \"I think you will now see many, many other cities and communities around the country looking at this as a genuine public policy to address the diabetes and obesity crisis that we face,\" he said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>While the San Francisco proposition did not pass, supporters there declared a victory of their own: more than half the voters approved the tax despite millions spent by the American Beverage Association to defeat it. \"So the fact that we were able to overcome $10 million dollars,\" said Proposition E co-author Supervisor Scott Wiener, \"and it looks like a majority of San Franciscans -- despite that $10 million -- will vote 'yes,' is pretty extraordinary.\"\u003c/p>\n\u003cp>Roger Salazar, a spokesman for both opposition campaigns, funded primarily by the beverage association, called Berkeley \"an anomaly\" and said that to expect to pass such a tax elsewhere in California was \"foolhardy.\"\u003c/p>\n\u003cp>Advocates are convinced he's wrong. Harold Goldstein is executive director with the California Center for Public Health Advocacy, and called the measure's passage \"remarkable.\"\u003c/p>\n\u003cp>\"What we learned here in Berkeley,\" he said, \"is that when voters learn the truth about sugary beverages, when they learn that they are one of the central causes of the growing diabetes epidemic, they want to tax it, they want to regulate these products.\"\u003c/p>\n\u003cp>Indeed, sugar-sweetened beverages are the primary source of added sugar in the American diet, and that added sugar is linked to increasing rates of diabetes.\u003c/p>\n\u003cp>Berkeley has a history of being first to a new cause that's later embraced more broadly, said Lori Dorfman, executive director for the Berkeley Media Studies Group. She noted that Berkeley was the first city to pass a clean indoor air ordinance. \"In the mid-70's, Berkeley made the first 'curb cut,' and now people in wheelchairs all over the country are not trapped in their homes any more.\"\u003c/p>\n\u003cp>Mexico enacted a soda tax earlier this year on January 1, and by summer, consumption had dropped 10 percent.\u003c/p>\n\u003cp>Kelly Brownell, dean of Duke University's school of public policy \u003ca title=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" href=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" target=\"_blank\">first proposed a soda tax\u003c/a> in the early 1990's. He called the votes in both Berkeley and San Francisco \"historic\" and, like other advocates, predicted other cities will soon follow suit, despite what soda companies might say publicly.\u003c/p>\n\u003cp>\"My guess is that inside their boardrooms, they know very well these taxes are the beginning of the future,\" he said. \"This is a wave starting to crest.\"\u003c/p>\n\u003cp>Brownell said that half the costs of diabetes and obesity are born by taxpayers, through the government health insurance programs Medicare and Medicaid. Those public costs \"justify the government getting involved, just like tobacco taxes,\" he said.\u003c/p>\n\u003cp>\u003cstrong>Update: 12:25am 11/5\u003c/strong>\u003c/p>\n\u003cp>With 80 percent of precincts reported, Berkeley's Measure D has 75 percent \"yes\" to 25 percent \"no\" votes. It needs a simple majority to pass.\u003c/p>\n\u003cp>In San Francisco, 100 percent of precincts are now reporting. Proposition E needed a two-thirds supermajority to pass. It received 54.5 percent \"yes\" to 45.5 percent \"no.\"\u003c/p>\n\u003cp>\u003cstrong>Original Post:\u003c/strong>\u003c/p>\n\u003cp>Many have tried, but none has yet succeeded.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Would 'send shudders through the soft drink industry.' \u003c/aside>\n\u003cp>Tuesday, voters in San Francisco or Berkeley will decide whether to impose a tax on sugar-sweetened beverages, the so-called soda tax. Similar attempts have failed more than two dozen times nationwide, including in the California cities of Richmond and El Monte in 2012 and in Telluride, Colorado, last year.\u003c/p>\n\u003cp>Sugar-sweetened beverages account for \u003ca title=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" href=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" target=\"_blank\">one-third of the added sugar \u003c/a>in the average American's diet, and advocates say that increasing consumption of sugar is driving up rates of Type 2 diabetes, heart disease and other health ills.\u003c/p>\n\u003cp>Opponents insist that the tax would disproportionately hurt people who are low income and that taxing people for what they choose to eat or drink is just bad policy.\u003c/p>\n\u003cp>And the opponents are spending big to drive those messages home. The \"no\" campaigns in both cities are funded largely by the American Beverage Association, which has spent more than a whopping $11 million to defeat the two measures -- $9 million in San Francisco and more than $2 million in Berkeley. Proponents have spent a mere fraction of those amounts. The biggest donor by far to either campaign is former New York City mayor Michael Bloomberg, who gave more than $600,000 and \u003ca title=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" href=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" target=\"_blank\">funded a TV ad \u003c/a>that aired during the World Series.\u003c/p>\n\u003cp>[contextly_sidebar id=\"KVgksnAHQh4qGNYQaT88s4v51T0kBbxe\"]\u003c/p>\n\u003cp>San Francisco's Proposition E would levy a 2-cents-an-ounce tax, raising the price of a can of soda by 24 cents and a 12-pack almost $3. The revenue, estimated at $35 million to $54 million, is earmarked to be spent specifically on nutrition and physical activity programs. Because the tax is earmarked, it requires a two-thirds majority to pass.\u003c/p>\n\u003cp>That two-thirds majority is \"a very high hurdle,\" says Michael Jacobsen, executive director of the Washington, DC-based Center for Science in the Public Interest, but \"if San Francisco gets even 50 percent of the vote, that would be quite remarkable, and I think would send shudders through the soft drink industry.\"\u003c/p>\n\u003cp>Meanwhile, Berkeley's tax is 1-cent-an-ounce. The measure would raise more than $1 million, but the funds would go into the city's general fund -- which means it needs only a simple majority to pass.\u003c/p>\n\u003cp>Roger Salazar, spokesman for both anti-tax campaigns,\u003ca title=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" href=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" target=\"_blank\"> admits the race is tight\u003c/a>, but insists that Berkeley is no bellwether for the rest of the country.\u003c/p>\n\u003cp>Jacobsen disagrees. While Berkeley is a very progressive community, if the tax passes, \"it's a population accepting and taxing itself,\" he said. \"I think that will be an encouragement to other progressive cities and states. You can imagine Vermont, Madison, maybe Boston, thinking 'well, if they can do it in Berkeley, maybe we can do it here.'\"\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Mexico enacted a similar tax on January 1, and consumption of sugar-sweetened beverages dropped 10 percent by the summer.\u003c/p>\n\n","blocks":[],"excerpt":"The American Beverage Association has spent $11 million to defeat the two measures.","status":"publish","parent":0,"modified":1475177671,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":33,"wordCount":1164},"headData":{"title":"Berkeley Passes Soda Tax; San Francisco Effort Fails | KQED","description":"The American Beverage Association has spent $11 million to defeat the two measures.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Berkeley Passes Soda Tax; San Francisco Effort Fails","datePublished":"2014-11-04T15:00:59.000Z","dateModified":"2016-09-29T19:34:31.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"22328 http://blogs.kqed.org/stateofhealth/?p=22328","disqusUrl":"https://ww2.kqed.org/stateofhealth/2014/11/04/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent/","disqusTitle":"Berkeley Passes Soda Tax; San Francisco Effort Fails","path":"/stateofhealth/22328/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_22337\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-e1415059485967.jpg\">\u003cimg class=\"size-large wp-image-22337\" title=\"\" src=\"http://ww2.kqed.org/stateofhealth/wp-content/uploads/sites/27/2014/11/RS11267_177844339-640x495.jpg\" alt=\"(Getty Images)\" width=\"640\" height=\"495\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Update: 2:30am 11/5/2014\u003c/strong>\u003c/p>\n\u003cp>Voters in Berkeley have passed the nation's first soda tax with a resounding 75 percent of the vote. More than 30 cities and states across the country have attempted such a tax, but have failed, at least in part because of big spending by the soda industry to defeat these measures.\u003c/p>\n\u003cp>But across the bay in San Francisco, a similar proposal failed to get the two-thirds supermajority it needed.\u003c/p>\n\u003cp>Berkeley's Measure D needed only a simple majority to pass. It will levy a penny-per-ounce tax on \u003ca title=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" href=\"http://ww2.kqed.org/stateofhealth/2014/10/29/heres-what-would-be-taxed-or-not-in-sf-berkeley-soda-tax-measures/#more-22233\" target=\"_blank\">most sugar-sweetened beverages\u003c/a> and is estimated to raise more than a million dollars per year. Proceeds will go to the general fund; Measure D calls for the creation of a health panel to advise Berkeley's City Council on appropriate health programs to receive funding.\u003c!--more-->\u003c/p>\n\u003cp>Campaign co-chair Josh Daniels called Berkeley's win a tipping point. \"I think you will now see many, many other cities and communities around the country looking at this as a genuine public policy to address the diabetes and obesity crisis that we face,\" he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>While the San Francisco proposition did not pass, supporters there declared a victory of their own: more than half the voters approved the tax despite millions spent by the American Beverage Association to defeat it. \"So the fact that we were able to overcome $10 million dollars,\" said Proposition E co-author Supervisor Scott Wiener, \"and it looks like a majority of San Franciscans -- despite that $10 million -- will vote 'yes,' is pretty extraordinary.\"\u003c/p>\n\u003cp>Roger Salazar, a spokesman for both opposition campaigns, funded primarily by the beverage association, called Berkeley \"an anomaly\" and said that to expect to pass such a tax elsewhere in California was \"foolhardy.\"\u003c/p>\n\u003cp>Advocates are convinced he's wrong. Harold Goldstein is executive director with the California Center for Public Health Advocacy, and called the measure's passage \"remarkable.\"\u003c/p>\n\u003cp>\"What we learned here in Berkeley,\" he said, \"is that when voters learn the truth about sugary beverages, when they learn that they are one of the central causes of the growing diabetes epidemic, they want to tax it, they want to regulate these products.\"\u003c/p>\n\u003cp>Indeed, sugar-sweetened beverages are the primary source of added sugar in the American diet, and that added sugar is linked to increasing rates of diabetes.\u003c/p>\n\u003cp>Berkeley has a history of being first to a new cause that's later embraced more broadly, said Lori Dorfman, executive director for the Berkeley Media Studies Group. She noted that Berkeley was the first city to pass a clean indoor air ordinance. \"In the mid-70's, Berkeley made the first 'curb cut,' and now people in wheelchairs all over the country are not trapped in their homes any more.\"\u003c/p>\n\u003cp>Mexico enacted a soda tax earlier this year on January 1, and by summer, consumption had dropped 10 percent.\u003c/p>\n\u003cp>Kelly Brownell, dean of Duke University's school of public policy \u003ca title=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" href=\"http://www.yaleruddcenter.org/resources/upload/docs/press/ruddnews/OpEdNYTimesTaxes1994.pdf\" target=\"_blank\">first proposed a soda tax\u003c/a> in the early 1990's. He called the votes in both Berkeley and San Francisco \"historic\" and, like other advocates, predicted other cities will soon follow suit, despite what soda companies might say publicly.\u003c/p>\n\u003cp>\"My guess is that inside their boardrooms, they know very well these taxes are the beginning of the future,\" he said. \"This is a wave starting to crest.\"\u003c/p>\n\u003cp>Brownell said that half the costs of diabetes and obesity are born by taxpayers, through the government health insurance programs Medicare and Medicaid. Those public costs \"justify the government getting involved, just like tobacco taxes,\" he said.\u003c/p>\n\u003cp>\u003cstrong>Update: 12:25am 11/5\u003c/strong>\u003c/p>\n\u003cp>With 80 percent of precincts reported, Berkeley's Measure D has 75 percent \"yes\" to 25 percent \"no\" votes. It needs a simple majority to pass.\u003c/p>\n\u003cp>In San Francisco, 100 percent of precincts are now reporting. Proposition E needed a two-thirds supermajority to pass. It received 54.5 percent \"yes\" to 45.5 percent \"no.\"\u003c/p>\n\u003cp>\u003cstrong>Original Post:\u003c/strong>\u003c/p>\n\u003cp>Many have tried, but none has yet succeeded.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Would 'send shudders through the soft drink industry.' \u003c/aside>\n\u003cp>Tuesday, voters in San Francisco or Berkeley will decide whether to impose a tax on sugar-sweetened beverages, the so-called soda tax. Similar attempts have failed more than two dozen times nationwide, including in the California cities of Richmond and El Monte in 2012 and in Telluride, Colorado, last year.\u003c/p>\n\u003cp>Sugar-sweetened beverages account for \u003ca title=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" href=\"http://www.cdc.gov/nccdphp/dnpa/nutrition/pdf/r2p_sweetend_beverages.pdf\" target=\"_blank\">one-third of the added sugar \u003c/a>in the average American's diet, and advocates say that increasing consumption of sugar is driving up rates of Type 2 diabetes, heart disease and other health ills.\u003c/p>\n\u003cp>Opponents insist that the tax would disproportionately hurt people who are low income and that taxing people for what they choose to eat or drink is just bad policy.\u003c/p>\n\u003cp>And the opponents are spending big to drive those messages home. The \"no\" campaigns in both cities are funded largely by the American Beverage Association, which has spent more than a whopping $11 million to defeat the two measures -- $9 million in San Francisco and more than $2 million in Berkeley. Proponents have spent a mere fraction of those amounts. The biggest donor by far to either campaign is former New York City mayor Michael Bloomberg, who gave more than $600,000 and \u003ca title=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" href=\"https://www.youtube.com/watch?v=fIC4KXjgQII\" target=\"_blank\">funded a TV ad \u003c/a>that aired during the World Series.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003cp>San Francisco's Proposition E would levy a 2-cents-an-ounce tax, raising the price of a can of soda by 24 cents and a 12-pack almost $3. The revenue, estimated at $35 million to $54 million, is earmarked to be spent specifically on nutrition and physical activity programs. Because the tax is earmarked, it requires a two-thirds majority to pass.\u003c/p>\n\u003cp>That two-thirds majority is \"a very high hurdle,\" says Michael Jacobsen, executive director of the Washington, DC-based Center for Science in the Public Interest, but \"if San Francisco gets even 50 percent of the vote, that would be quite remarkable, and I think would send shudders through the soft drink industry.\"\u003c/p>\n\u003cp>Meanwhile, Berkeley's tax is 1-cent-an-ounce. The measure would raise more than $1 million, but the funds would go into the city's general fund -- which means it needs only a simple majority to pass.\u003c/p>\n\u003cp>Roger Salazar, spokesman for both anti-tax campaigns,\u003ca title=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" href=\"http://mashable.com/2014/11/03/bay-area-soda-tax/\" target=\"_blank\"> admits the race is tight\u003c/a>, but insists that Berkeley is no bellwether for the rest of the country.\u003c/p>\n\u003cp>Jacobsen disagrees. While Berkeley is a very progressive community, if the tax passes, \"it's a population accepting and taxing itself,\" he said. \"I think that will be an encouragement to other progressive cities and states. You can imagine Vermont, Madison, maybe Boston, thinking 'well, if they can do it in Berkeley, maybe we can do it here.'\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Mexico enacted a similar tax on January 1, and consumption of sugar-sweetened beverages dropped 10 percent by the summer.\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/stateofhealth/22328/will-berkeley-and-san-francisco-soda-tax-measures-set-precedent","authors":["240"],"categories":["stateofhealth_11","stateofhealth_14","stateofhealth_2746"],"tags":["stateofhealth_2925","stateofhealth_859","stateofhealth_75"],"featImg":"stateofhealth_22337","label":"stateofhealth"},"news_10346219":{"type":"posts","id":"news_10346219","meta":{"index":"posts_1591205157","site":"news","id":"10346219","score":null,"sort":[1414951207000]},"guestAuthors":[],"slug":"berkeleys-soda-tax-takes-center-stage-this-election-season","title":"Berkeley's Soda Tax Takes Center Stage This Election Season","publishDate":1414951207,"format":"standard","headTitle":"California Election Watch 2014 | News Fix | KQED News","labelTerm":{"term":6944,"site":"news"},"content":"\u003cp>On Nov. 4, Berkeley voters will show where they stand on Measure D, the so-called soda tax. The proposed tax on sugary beverages has been one of the most hotly debated Berkeley issues in the city’s history, and certainly one that has brought in record levels of campaign expenditures. The No on Measure D lobby has spent $2.3 million in an attempt to defeat the tax, according to campaign finance reports.\u003c/p>\n\u003cp>Former New York mayor Michael Bloomberg has contributed $532,071 in support of the soda tax. (That includes $265,235 for network advertising for commercials during the World Series, $96,836 for cable ads, and a cash donation of $170,000 to the Yes on Measure D effort.) UC Berkeley’s Robert Reich has been vocal in his views — writing a blog post about the issue titled “In its battle with Big Soda, Berkeley may once again make history,” and shooting a video on the same subject.\u003c/p>\n\u003cp>\u003cstrong>Gael McKeon\u003c/strong> has spent several weeks documenting both sides of the campaign with his camera to create this photo essay of a pivotal moment in Berkeley’s political history, one that may set the stage for change nationwide. (The No on D campaign declined to participate in this story.)\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda2.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346260\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda2.jpg\" alt=\"soda2\" width=\"720\" height=\"513\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda2.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda2-400x285.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Kad Smith, administrative assistant to the Education and Engagement Program at the Ecology Center, and volunteer for Berkeley vs. Big Soda, talks to a Berkeley resident and registered voter about Measure D: “I was raised in District 2 by my grandmother, who is diabetic. I’ve seen the impact the disease has had on her quality of life, and it’s a part of the reason I got involved in Food Justice work and The Measure D campaign.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda3.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346263\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda3.jpg\" alt=\"soda3\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda3.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda3-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Lolis Ramirez, Ali Archer, Michael Guadamuz and Maria Tellez (left to right) spend a Saturday morning preparing materials for volunteers who will be canvassing for the Berkeley vs. Big Soda campaign.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda4.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346261\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda4.jpg\" alt=\"soda4\" width=\"720\" height=\"576\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda4.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda4-400x320.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>An opponent of the soda tax, Roy Mowrouzi, stands inside Café Rio, his restaurant at 2148 Center St. in Berkeley.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/6-Big-Tabaco.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/6-Big-Tabaco.jpg\" alt=\"6-Big-Tabaco\" width=\"720\" height=\"720\" class=\"aligncenter size-full wp-image-10346697\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-75x75.jpg 75w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Mark Pertschuk is director of Grassroots Change, and former President and Executive Director of Americans for Nonsmokers’ Rights in Berkeley, California (1986–2007), during which time he ran a grassroots campaign to ban smoking on all commercial airline flights in the United States. At a public event in UC Berkeley’s Boalt Hall, Pertschuk demonstrates the symmetries between big Tobacco and Big Soda’s political strategies.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda5.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346265\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda5.jpg\" alt=\"soda5\" width=\"720\" height=\"720\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-75x75.jpg 75w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Implementing a strategy of saturated advertising (with unprecedented political campaign contributions from the American Beverage Association) and blanketing the city with its message, No on D has bought all of the available ad space in the Ashby BART Station.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda6.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346266\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda6.jpg\" alt=\"soda6\" width=\"720\" height=\"576\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda6.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda6-400x320.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Employed by the No on D campaign, and funded by the American Beverage Association California PAC, a team of canvassers approaches BART riders with pamphlets and fliers. Though the canvassers would not engage in conversation, one of them communicated that they had been instructed not to speak with members of the press.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda7.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346268\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda7.jpg\" alt=\"soda7\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda7.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda7-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Jennifer Skidmore, sales manager at J&J Vending Inc., among the company’s warehoused inventory of beverages. “I just don’t think the tax is going to solve childhood diabetes…,” she said. “If I believed the tax was going to go to help the children, I’d be all about it. The truth of the matter is that it’ll just go to the consumer anyway, just like any other tax does. They don’t have a plan for the tax. It’s a tax without education.” Skidmore, whose grandfather and father started the business in 1978 out of their garage, is also a board member of the California Automatic Vending Council.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda8.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346270\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda8.jpg\" alt=\"soda8\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda8.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda8-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Teamsters Local 70’s Recording Secretary Ruben Bustillos (left), and Business Agent Lou Marchetti (right), have aligned themselves with the soda companies on this issue. They stress that the tax is a regressive one, and that government continues to hand out tax breaks to the rich, while taxing the average working person. Under the Teamsters Local 70 contract, entry-level positions at the beverage companies pay between $15 and $20/hour — some reaching $25 within the first year. These jobs provide pensions and health and welfare plans. Marchetti is concerned that the public doesn’t realize that good jobs are provided by the industry for young adults who can’t afford college, with some companies even offering tuition reimbursement programs.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-truck.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-truck.jpg\" alt=\"soda truck\" width=\"720\" height=\"480\" class=\"aligncenter size-full wp-image-10346699\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/soda-truck.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/soda-truck-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>John Maze, 29, is a delivery driver employed by 7Up, and under Teamsters Local No.70 contract. He worries everyday about the toll the tax will take on his work hours. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/11-Darryl-Moore.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/11-Darryl-Moore.jpg\" alt=\"11-Darryl-Moore\" width=\"556\" height=\"720\" class=\"aligncenter size-full wp-image-10346717\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/11-Darryl-Moore.jpg 556w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/11-Darryl-Moore-400x517.jpg 400w\" sizes=\"(max-width: 556px) 100vw, 556px\">\u003c/a>\u003c/p>\n\u003cp>Councilmember Darryl Moore, who represents City Council District 2 in the City of Berkeley. “I suffer from type two diabetes, as have my uncles and cousins. I’ve had aunts who’ve lost limbs and an uncle who went blind because of diabetes. So, this soda tax is very important to me… We know the taxes we have on tobacco have led to a decrease in tobacco smoking. I’m hoping, and think, that it will lead to a reduction in the consumption of sugar sweetened beverages.”\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg\" alt=\"13-Dr.-Lynch\" width=\"720\" height=\"580\" class=\"aligncenter size-full wp-image-10346719\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/13-Dr.-Lynch-400x322.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Dr. Marty Lynch, Director of Lifelong Medical Center, has been with the center since 1980. Since then, he’s seen a tremendous increase in the amount of children’s diabetes in the population. “We’re a healthcare provider, especially for low-income people. We’re all in favor [of the tax] because we see the kids with diabetes. We see the elder people with health problems. Getting people to eat healthier is a good thing, and soda is not high on my list of healthy foods.”\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda9.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346269\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda9.jpg\" alt=\"soda9\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda9.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda9-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Executive director of the Latino Coalition for a Healthy California, and Berkeley vs. Big Soda volunteer, Xavier Morales stands outside his Berkeley home.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/14-Sokas-office.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/14-Sokas-office.jpg\" alt=\"14-Sokas-office\" width=\"720\" height=\"480\" class=\"aligncenter size-full wp-image-10346722\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/14-Sokas-office.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/14-Sokas-office-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Sara Soka, campaign manager for Berkeley vs. Big Soda, works late at the Yes campaign’s headquarters in downtown Berkeley, with a small team of telephone canvassers volunteering below her makeshift second-story office. Soka, who holds a master’s degree in population health sciences from the University of Wisconsin-Madison, said: “Unless we take action, 40 percent of all kids in the U.S. will get Type II diabetes in their lifetime. The rate is even higher for African-American and Latino kids, at one in two. Science shows soda and other sugary drinks are clearly tied to an increased risk of diabetes, while the beverage industry spends billions marketing to kids, especially in communities of color. I want fewer families to have to watch a loved one suffer from this disease, or lose someone early due to its complications. As a nation, we have to stand up. We’ll do it one city at a time.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://berkeleyside.com\" target=\"_blank\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside's Daily Briefing email.\u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"Signs for and against the measure on Berkeley's ballot are dominating the visual landscape of the city.","status":"publish","parent":0,"modified":1415061487,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":32,"wordCount":1206},"headData":{"title":"Berkeley's Soda Tax Takes Center Stage This Election Season | KQED","description":"Signs for and against the measure on Berkeley's ballot are dominating the visual landscape of the city.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Berkeley's Soda Tax Takes Center Stage This Election Season","datePublished":"2014-11-02T18:00:07.000Z","dateModified":"2014-11-04T00:38:07.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"10346219 http://ww2.kqed.org/news/?p=10346219","disqusUrl":"https://ww2.kqed.org/news/2014/11/02/berkeleys-soda-tax-takes-center-stage-this-election-season/","disqusTitle":"Berkeley's Soda Tax Takes Center Stage This Election Season","customPermalink":"2014/11/01/Berkeley-soda-tax-measure-d-campaign-spending/","nprByline":"\u003ca href=\"http://www.berkeleyside.com/\">BerkeleysideEditors,\u003c/a>\u003cbr>Berkeleyside","path":"/news/10346219/berkeleys-soda-tax-takes-center-stage-this-election-season","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>On Nov. 4, Berkeley voters will show where they stand on Measure D, the so-called soda tax. The proposed tax on sugary beverages has been one of the most hotly debated Berkeley issues in the city’s history, and certainly one that has brought in record levels of campaign expenditures. The No on Measure D lobby has spent $2.3 million in an attempt to defeat the tax, according to campaign finance reports.\u003c/p>\n\u003cp>Former New York mayor Michael Bloomberg has contributed $532,071 in support of the soda tax. (That includes $265,235 for network advertising for commercials during the World Series, $96,836 for cable ads, and a cash donation of $170,000 to the Yes on Measure D effort.) UC Berkeley’s Robert Reich has been vocal in his views — writing a blog post about the issue titled “In its battle with Big Soda, Berkeley may once again make history,” and shooting a video on the same subject.\u003c/p>\n\u003cp>\u003cstrong>Gael McKeon\u003c/strong> has spent several weeks documenting both sides of the campaign with his camera to create this photo essay of a pivotal moment in Berkeley’s political history, one that may set the stage for change nationwide. (The No on D campaign declined to participate in this story.)\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda2.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346260\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda2.jpg\" alt=\"soda2\" width=\"720\" height=\"513\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda2.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda2-400x285.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Kad Smith, administrative assistant to the Education and Engagement Program at the Ecology Center, and volunteer for Berkeley vs. Big Soda, talks to a Berkeley resident and registered voter about Measure D: “I was raised in District 2 by my grandmother, who is diabetic. I’ve seen the impact the disease has had on her quality of life, and it’s a part of the reason I got involved in Food Justice work and The Measure D campaign.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda3.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346263\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda3.jpg\" alt=\"soda3\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda3.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda3-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Lolis Ramirez, Ali Archer, Michael Guadamuz and Maria Tellez (left to right) spend a Saturday morning preparing materials for volunteers who will be canvassing for the Berkeley vs. Big Soda campaign.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda4.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346261\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda4.jpg\" alt=\"soda4\" width=\"720\" height=\"576\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda4.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda4-400x320.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>An opponent of the soda tax, Roy Mowrouzi, stands inside Café Rio, his restaurant at 2148 Center St. in Berkeley.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/6-Big-Tabaco.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/6-Big-Tabaco.jpg\" alt=\"6-Big-Tabaco\" width=\"720\" height=\"720\" class=\"aligncenter size-full wp-image-10346697\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/6-Big-Tabaco-75x75.jpg 75w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Mark Pertschuk is director of Grassroots Change, and former President and Executive Director of Americans for Nonsmokers’ Rights in Berkeley, California (1986–2007), during which time he ran a grassroots campaign to ban smoking on all commercial airline flights in the United States. At a public event in UC Berkeley’s Boalt Hall, Pertschuk demonstrates the symmetries between big Tobacco and Big Soda’s political strategies.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda5.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346265\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda5.jpg\" alt=\"soda5\" width=\"720\" height=\"720\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-400x400.jpg 400w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-32x32.jpg 32w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-64x64.jpg 64w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-96x96.jpg 96w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-128x128.jpg 128w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda5-75x75.jpg 75w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Implementing a strategy of saturated advertising (with unprecedented political campaign contributions from the American Beverage Association) and blanketing the city with its message, No on D has bought all of the available ad space in the Ashby BART Station.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda6.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346266\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda6.jpg\" alt=\"soda6\" width=\"720\" height=\"576\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda6.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda6-400x320.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Employed by the No on D campaign, and funded by the American Beverage Association California PAC, a team of canvassers approaches BART riders with pamphlets and fliers. Though the canvassers would not engage in conversation, one of them communicated that they had been instructed not to speak with members of the press.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda7.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346268\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda7.jpg\" alt=\"soda7\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda7.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda7-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Jennifer Skidmore, sales manager at J&J Vending Inc., among the company’s warehoused inventory of beverages. “I just don’t think the tax is going to solve childhood diabetes…,” she said. “If I believed the tax was going to go to help the children, I’d be all about it. The truth of the matter is that it’ll just go to the consumer anyway, just like any other tax does. They don’t have a plan for the tax. It’s a tax without education.” Skidmore, whose grandfather and father started the business in 1978 out of their garage, is also a board member of the California Automatic Vending Council.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda8.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346270\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda8.jpg\" alt=\"soda8\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda8.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda8-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Teamsters Local 70’s Recording Secretary Ruben Bustillos (left), and Business Agent Lou Marchetti (right), have aligned themselves with the soda companies on this issue. They stress that the tax is a regressive one, and that government continues to hand out tax breaks to the rich, while taxing the average working person. Under the Teamsters Local 70 contract, entry-level positions at the beverage companies pay between $15 and $20/hour — some reaching $25 within the first year. These jobs provide pensions and health and welfare plans. Marchetti is concerned that the public doesn’t realize that good jobs are provided by the industry for young adults who can’t afford college, with some companies even offering tuition reimbursement programs.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-truck.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/soda-truck.jpg\" alt=\"soda truck\" width=\"720\" height=\"480\" class=\"aligncenter size-full wp-image-10346699\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/soda-truck.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/soda-truck-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>John Maze, 29, is a delivery driver employed by 7Up, and under Teamsters Local No.70 contract. He worries everyday about the toll the tax will take on his work hours. \u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/11-Darryl-Moore.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/11-Darryl-Moore.jpg\" alt=\"11-Darryl-Moore\" width=\"556\" height=\"720\" class=\"aligncenter size-full wp-image-10346717\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/11-Darryl-Moore.jpg 556w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/11-Darryl-Moore-400x517.jpg 400w\" sizes=\"(max-width: 556px) 100vw, 556px\">\u003c/a>\u003c/p>\n\u003cp>Councilmember Darryl Moore, who represents City Council District 2 in the City of Berkeley. “I suffer from type two diabetes, as have my uncles and cousins. I’ve had aunts who’ve lost limbs and an uncle who went blind because of diabetes. So, this soda tax is very important to me… We know the taxes we have on tobacco have led to a decrease in tobacco smoking. I’m hoping, and think, that it will lead to a reduction in the consumption of sugar sweetened beverages.”\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg\" alt=\"13-Dr.-Lynch\" width=\"720\" height=\"580\" class=\"aligncenter size-full wp-image-10346719\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/13-Dr.-Lynch.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/13-Dr.-Lynch-400x322.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Dr. Marty Lynch, Director of Lifelong Medical Center, has been with the center since 1980. Since then, he’s seen a tremendous increase in the amount of children’s diabetes in the population. “We’re a healthcare provider, especially for low-income people. We’re all in favor [of the tax] because we see the kids with diabetes. We see the elder people with health problems. Getting people to eat healthier is a good thing, and soda is not high on my list of healthy foods.”\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda9.jpg\">\u003cimg class=\"aligncenter size-full wp-image-10346269\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/10/soda9.jpg\" alt=\"soda9\" width=\"720\" height=\"480\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda9.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/10/soda9-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Executive director of the Latino Coalition for a Healthy California, and Berkeley vs. Big Soda volunteer, Xavier Morales stands outside his Berkeley home.\u003c/p>\n\u003cp>\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/14-Sokas-office.jpg\">\u003cimg src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/11/14-Sokas-office.jpg\" alt=\"14-Sokas-office\" width=\"720\" height=\"480\" class=\"aligncenter size-full wp-image-10346722\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2014/11/14-Sokas-office.jpg 720w, https://ww2.kqed.org/app/uploads/sites/10/2014/11/14-Sokas-office-400x266.jpg 400w\" sizes=\"(max-width: 720px) 100vw, 720px\">\u003c/a>\u003c/p>\n\u003cp>Sara Soka, campaign manager for Berkeley vs. Big Soda, works late at the Yes campaign’s headquarters in downtown Berkeley, with a small team of telephone canvassers volunteering below her makeshift second-story office. Soka, who holds a master’s degree in population health sciences from the University of Wisconsin-Madison, said: “Unless we take action, 40 percent of all kids in the U.S. will get Type II diabetes in their lifetime. The rate is even higher for African-American and Latino kids, at one in two. Science shows soda and other sugary drinks are clearly tied to an increased risk of diabetes, while the beverage industry spends billions marketing to kids, especially in communities of color. I want fewer families to have to watch a loved one suffer from this disease, or lose someone early due to its complications. As a nation, we have to stand up. We’ll do it one city at a time.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>KQED News Associate \u003ca href=\"http://berkeleyside.com\" target=\"_blank\">Berkeleyside\u003c/a> is an independently owned news website based in Berkeley, Calif. \u003ca href=\"http://eepurl.com/lh_3b\" target=\"_blank\">Click here\u003c/a> if you would you like to receive the latest Berkeley news in your inbox once a day for free with Berkeleyside's Daily Briefing email.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/10346219/berkeleys-soda-tax-takes-center-stage-this-election-season","authors":["byline_news_10346219"],"programs":["news_6944"],"series":["news_6304"],"categories":["news_13"],"tags":["news_16947","news_19960","news_3448","news_423"],"affiliates":["news_5078"],"featImg":"news_10346271","label":"news_6944"},"news_10344051":{"type":"posts","id":"news_10344051","meta":{"index":"posts_1591205157","site":"news","id":"10344051","score":null,"sort":[1413490776000]},"guestAuthors":[],"slug":"michael-bloomberg-gives-83000-to-support-berkeleys-proposed-soda-tax","title":"Michael Bloomberg Gives $83,000 to Support Berkeley’s Proposed Soda Tax","publishDate":1413490776,"format":"standard","headTitle":"California Election Watch 2014 | News Fix | KQED News","labelTerm":{"term":6944,"site":"news"},"content":"\u003cp>Former New York City Mayor Michael Bloomberg, who fought unsuccessfully to establish a cap on the size of soda portions sold in that city, has donated $83,000 to the \u003ca href=\"http://www.berkeleyside.com/tag/yes-on-measure-d/\" target=\"_blank\">Yes on Measure D\u003c/a> campaign.\u003c/p>\n\u003cp>His contribution – the largest the soda tax advocates have gotten to date – is one of three significant donations made by national groups in recent days, according to Josh Daniels, the campaign's co-chair. The American Heart Association recently gave $23,000 and the Center for Science in the Public Interest kicked in $15,000.\u003c/p>\n\u003cp>The national donations “recognize that this has become a national issue and Berkeley is in the spotlight because of it,” said Daniels. “In the last couple of weeks we have not only seen the press coverage of what the beverage association has been spending, but also the fact that we continue to be very successful. That’s why these advocates, including Bloomberg, see us as this tipping point. We will be the first city in the country to do this and they want to make sure that our victory is solidified.”\u003c/p>\n\u003cp>The \u003ca href=\"http://www.berkeleyvsbigsoda.com/\" target=\"_blank\">Yes on Measure D campaign\u003c/a> has raised about $257,585, according to campaign filings. The \u003ca href=\"http://www.berkeleyside.com/tag/no-on-measure-d/\" target=\"_blank\">No on Measure D campaign\u003c/a> has spent $1.675 million to fight a proposed one-cent per ounce soda tax that would be levied on distributors. All of those funds have come from the American Beverage Association California PAC.\u003c/p>\n\u003cp>In 2012, Bloomberg proposed a law that would have prevented restaurants, movie theaters, stadiums and arenas in New York City from selling sugary drinks that were larger than 16 ounces. The New York City Board of Health unanimously adopted the law, but the beverage industry immediately challenged the law.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Courts ruled that the law was arbitrary and capricious since it did not ban convenience and other stores from selling large portions of soda and other sugary drinks. In 2014, the New York State Court of Appeals negated the law, saying only legislative bodies, like the New York City Council, and not places like the Health Board, had the power to make laws like that.\u003c/p>\n\u003cp>Despite the defeat, Bloomberg has worked on other efforts to curtail soda consumption, including supporting Mexico in its efforts to tax soda.\u003c/p>\n\u003cp>“We supported the Mexico Soda Tax and now Measure D because they are good public policies proved to improve children’s health,” Howard Wolfson, an advisor to Michael Bloomberg, said in a prepared statement.\u003c/p>\n\u003cp>Daniels said the Yes on Measure D campaign will use the new national funds to send out mailers, pay staff, and get the word out on the campaign.\u003c/p>\n\u003cp>The \u003ca href=\"http://noberkeleybeveragetax.com/\" target=\"_blank\">No on Measure D\u003c/a> campaign has used ‘saturation advertising” all over Berkeley to promote its message that the soda tax is unnecessary. They have put ads on the floors, walls, and ticket booths in the North Berkeley and Ashby BART stations, put ads in bus shelters and in local media, including Berkeleyside, The Daily Californian, The Berkeley Times and SF Gate, among others.\u003c/p>\n\u003cp>Opponents of the tax have said they think eduction, not government regulation, is the best way to help people reduce their consumption of sugary drinks.\u003c/p>\n\u003cp>“This is a local, grassroots campaign, but we are grateful for our friends in the larger movement,” said Martin Bourque, executive director of Berkeley’s Ecology Center in a prepared statement. The Ecology Center has given $11,000 in cash and also made many in-kind donations. “We have learned much from our allies who fought Big Soda in Richmond and Mexico. The American Beverage Association is trying to crush all of us who are proactively fighting the diabetes epidemic. But we’re in it for the long haul. Sooner or later, the tide is going to turn.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Berkeleyside publishes many articles every day. To see all our stories in chronological order, and read ones you may have missed, check out \u003ca href=\"http://www.berkeleyside.com/all-the-news/\" target=\"_blank\">All the News\u003c/a>.\u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"As soda industry spends heavily to beat measure, media mogul aids cause he backed as New York mayor.","status":"publish","parent":0,"modified":1413490842,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":15,"wordCount":667},"headData":{"title":"Michael Bloomberg Gives $83,000 to Support Berkeley’s Proposed Soda Tax | KQED","description":"It's the largest donation the Yes on Measure D campaign has received.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Michael Bloomberg Gives $83,000 to Support Berkeley’s Proposed Soda Tax","datePublished":"2014-10-16T20:19:36.000Z","dateModified":"2014-10-16T20:20:42.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"10344051 http://ww2.kqed.org/news/?p=10344051","disqusUrl":"https://ww2.kqed.org/news/2014/10/16/michael-bloomberg-gives-83000-to-support-berkeleys-proposed-soda-tax/","disqusTitle":"Michael Bloomberg Gives $83,000 to Support Berkeley’s Proposed Soda Tax","customPermalink":"2014/10/16/Bloomberg-Berkeley-soda-tax-donation/","nprByline":"\u003cstrong>Frances Dinkelspiel\u003cbr /> \u003ca href=\"http://www.berkeleyside.com/\" target=\"_blank\">Berkeleyside\u003c/a>\u003c/strong>","path":"/news/10344051/michael-bloomberg-gives-83000-to-support-berkeleys-proposed-soda-tax","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Former New York City Mayor Michael Bloomberg, who fought unsuccessfully to establish a cap on the size of soda portions sold in that city, has donated $83,000 to the \u003ca href=\"http://www.berkeleyside.com/tag/yes-on-measure-d/\" target=\"_blank\">Yes on Measure D\u003c/a> campaign.\u003c/p>\n\u003cp>His contribution – the largest the soda tax advocates have gotten to date – is one of three significant donations made by national groups in recent days, according to Josh Daniels, the campaign's co-chair. The American Heart Association recently gave $23,000 and the Center for Science in the Public Interest kicked in $15,000.\u003c/p>\n\u003cp>The national donations “recognize that this has become a national issue and Berkeley is in the spotlight because of it,” said Daniels. “In the last couple of weeks we have not only seen the press coverage of what the beverage association has been spending, but also the fact that we continue to be very successful. That’s why these advocates, including Bloomberg, see us as this tipping point. We will be the first city in the country to do this and they want to make sure that our victory is solidified.”\u003c/p>\n\u003cp>The \u003ca href=\"http://www.berkeleyvsbigsoda.com/\" target=\"_blank\">Yes on Measure D campaign\u003c/a> has raised about $257,585, according to campaign filings. The \u003ca href=\"http://www.berkeleyside.com/tag/no-on-measure-d/\" target=\"_blank\">No on Measure D campaign\u003c/a> has spent $1.675 million to fight a proposed one-cent per ounce soda tax that would be levied on distributors. All of those funds have come from the American Beverage Association California PAC.\u003c/p>\n\u003cp>In 2012, Bloomberg proposed a law that would have prevented restaurants, movie theaters, stadiums and arenas in New York City from selling sugary drinks that were larger than 16 ounces. The New York City Board of Health unanimously adopted the law, but the beverage industry immediately challenged the law.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Courts ruled that the law was arbitrary and capricious since it did not ban convenience and other stores from selling large portions of soda and other sugary drinks. In 2014, the New York State Court of Appeals negated the law, saying only legislative bodies, like the New York City Council, and not places like the Health Board, had the power to make laws like that.\u003c/p>\n\u003cp>Despite the defeat, Bloomberg has worked on other efforts to curtail soda consumption, including supporting Mexico in its efforts to tax soda.\u003c/p>\n\u003cp>“We supported the Mexico Soda Tax and now Measure D because they are good public policies proved to improve children’s health,” Howard Wolfson, an advisor to Michael Bloomberg, said in a prepared statement.\u003c/p>\n\u003cp>Daniels said the Yes on Measure D campaign will use the new national funds to send out mailers, pay staff, and get the word out on the campaign.\u003c/p>\n\u003cp>The \u003ca href=\"http://noberkeleybeveragetax.com/\" target=\"_blank\">No on Measure D\u003c/a> campaign has used ‘saturation advertising” all over Berkeley to promote its message that the soda tax is unnecessary. They have put ads on the floors, walls, and ticket booths in the North Berkeley and Ashby BART stations, put ads in bus shelters and in local media, including Berkeleyside, The Daily Californian, The Berkeley Times and SF Gate, among others.\u003c/p>\n\u003cp>Opponents of the tax have said they think eduction, not government regulation, is the best way to help people reduce their consumption of sugary drinks.\u003c/p>\n\u003cp>“This is a local, grassroots campaign, but we are grateful for our friends in the larger movement,” said Martin Bourque, executive director of Berkeley’s Ecology Center in a prepared statement. The Ecology Center has given $11,000 in cash and also made many in-kind donations. “We have learned much from our allies who fought Big Soda in Richmond and Mexico. The American Beverage Association is trying to crush all of us who are proactively fighting the diabetes epidemic. But we’re in it for the long haul. Sooner or later, the tide is going to turn.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Berkeleyside publishes many articles every day. To see all our stories in chronological order, and read ones you may have missed, check out \u003ca href=\"http://www.berkeleyside.com/all-the-news/\" target=\"_blank\">All the News\u003c/a>.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/10344051/michael-bloomberg-gives-83000-to-support-berkeleys-proposed-soda-tax","authors":["byline_news_10344051"],"programs":["news_6944"],"series":["news_6304"],"categories":["news_457"],"tags":["news_16947","news_19960","news_3448","news_423"],"affiliates":["news_5078"],"featImg":"news_10344053","label":"news_6944"},"news_147514":{"type":"posts","id":"news_147514","meta":{"index":"posts_1591205157","site":"news","id":"147514","score":null,"sort":[1410549625000]},"guestAuthors":[],"slug":"berkeleys-talking-about-sugar-and-the-conversation-isnt-sweet","title":"Berkeley's Talking About Sugar -- And the Conversation Isn't Sweet","publishDate":1410549625,"format":"aside","headTitle":"News Fix | KQED News","labelTerm":{"term":6944,"site":"news"},"content":"\u003cfigure id=\"attachment_147516\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/09/soda.jpg\">\u003cimg class=\"size-medium wp-image-147516\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/09/soda-640x480.jpg\" alt=\"Soft drinks are a substantial presence at most markets, including this one on Shattuck Avenue in Berkeley. (Patricia Yollin/KQED)\" width=\"640\" height=\"480\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Soft drinks are a substantial presence at most markets, including this one on Shattuck Avenue in Berkeley. (Patricia Yollin/KQED) \u003ccite>(Patricia Yollin/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In Berkeley, a place where politics is rarely sweet, sugar is an especially bitter topic.\u003c/p>\n\u003cp>Right now it’s the talk of the town – in the form of six conversations leading up to the vote on \u003ca style=\"color: #607890\" href=\"http://www.berkeleyvsbigsoda.com\" target=\"_blank\">Measure D,\u003c/a> a tax on sugary drinks on the November ballot. \u003ca style=\"color: #607890\" href=\"http://www.sodaseries.org\" target=\"_blank\">“Soda: the Series”\u003c/a> is taking a look at the impact of sugar-sweetened beverages on people’s health and the environment.\u003c/p>\n\u003cp>The first conversation, which occurred on the evening of Sept. 4, featured four Bay Area health professionals who brought passion, anger and plenty of science to the Hillside Club in North Berkeley.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://profiles.ucsf.edu/robert.lustig\" target=\"_blank\">Dr. Robert Lustig,\u003c/a> a pediatric endocrinologist at UCSF, started off his presentation by saying he had no opinion on Measure D because \u003ca style=\"color: #607890\" href=\"http://www.ucop.edu/state-governmental-relations/advocacy/legal-guidelines-ballot-campaigns.html\" target=\"_blank\">university policy\u003c/a> doesn’t allow it.\u003c/p>\n\u003cp>“But you can’t understand the referendum unless you understand the science,” Lustig said. “And that’s my job.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>With prosecutorial zeal, he picked apart the sugar industry's contention that its product is harmless.\u003c/p>\n\u003cp>Lustig quoted Paul van der Velpen, head of Amsterdam’s health service, who \u003ca style=\"color: #607890\" href=\"http://www.telegraph.co.uk/news/worldnews/europe/netherlands/10314705/Sugar-is-addictive-and-the-most-dangerous-drug-of-the-times.html\" target=\"_blank\">wants to see sugar closely regulated\u003c/a> and has said that sugar is addictive and the most dangerous drug of the times.\u003c/p>\n\u003cp>“That’s a public health official in the Netherlands,” Lustig said. “And \u003cem>they\u003c/em> know something about drugs.”\u003c/p>\n\u003cp>He criticized the \u003ca style=\"color: #607890\" href=\"http://www.coca-colacompany.com/stories/what-is-weighing-us-down-new-infographic-shows-how-calorie-imbalance-impacts-us-all\" target=\"_blank\">“Coming Together” campaign\u003c/a> by the Coca-Cola Co., which was launched last year to fight obesity. It maintains that all calories count and that they’re interchangeable.\u003c/p>\n\u003cp>“(But) what the data say is that some calories cause disease more than others because different calories are metabolized differently in our bodies,” Lustig said. “Where they come from has everything to do with where they go. It’s called nutritional biochemistry.”\u003c/p>\n\u003cp>In other words, a calorie is not a calorie, he said. It’s true that a calorie burned is a calorie burned. But a calorie eaten is not a calorie eaten.\u003c/p>\n\u003cp>“Does sugar cause weight gain? Yes. Is sugar a cause of obesity in some? Likely. Is sugar \u003cem>the\u003c/em> cause of obesity? Not even close,” said Lustig, who mentioned a study showing it comes in third behind French fries and potato chips.\u003c/p>\n\u003cp>Then why pick on sugar, he asked, if it’s just another source of empty calories? “That’s the question,” he said. “And I’ll tell you: Who cares? Because obesity is not the problem. It never was. It’s what the food industry wants you to believe is the problem.”\u003c/p>\n\u003cp>People don’t die of obesity, Lustig said. Instead, they die of the diseases associated with metabolic syndrome, a cluster of factors elevating the risk of cardiovascular ailments and other health problems, especially \u003ca style=\"color: #607890\" href=\"http://www.diabetes.org\" target=\"_blank\">diabetes.\u003c/a>\u003c/p>\n\u003cp>“That’s where the money goes: $2.7 trillion spent on health care in America last year, 75 percent for chronic metabolic diseases – and 75 percent of (those) are preventable,” he said.\u003c/p>\n\u003cp>Lustig, director of the Weight Assessment for Teen and Child Health (WATCH) program at UCSF, said diabetes is increasing worldwide by 4 percent a year while obesity is rising 1 percent. They are not the same, he emphasized. Iceland and Mongolia, for example, have high obesity rates but not much diabetes, while India and China are the reverse.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0057873\" target=\"_blank\">A study he co-authored\u003c/a> that was published last year asked a central question: What about the world’s diet is making diabetes increase over time? The researchers found that only changes in sugar availability predicted changes in the prevalence of diabetes. Total calories did not. For every 150 extra calories eaten worldwide, diabetes prevalence went up 0.1 percent – but it jumped eleven-fold if those calories happened to be in a can of soda.\u003c/p>\n\u003cp>“Sugar is not bad because it’s calories,” Lustig said. “Sugar is bad because it’s sugar.”\u003c/p>\n\u003cp>Whenever a country changed its sugar consumption, the rate of diabetes changed three years later. Cross-sectional studies don’t see that because it takes three years. “But it happens – in both directions. Proof positive: Causation,” said Lustig, author of \"Fat Chance: Beating the Odds Against Suger, Processed Food, Obesity, and Disease,\" a New York Times best-seller.\u003c/p>\n\u003cp>Sugar and alcohol are metabolized in the same way, he said, and now children are getting the diseases associated with alcoholism. According to the \u003ca style=\"color: #607890\" href=\"http://www.heart.org/HEARTORG/\" target=\"_blank\">American Heart Association,\u003c/a> people in the United States are consuming on average 22 teaspoons of added sugar a day.\u003c/p>\n\u003cp>“We’re supposed to reduce that to nine for males, six for females and four teaspoons for children,” Lustig said. But there are more than nine teaspoons in a 12-ounce bottle of Coke.\u003c/p>\n\u003cp>“Can our toxic food environment be changed without some sort of societal intervention, especially if there are potentially addictive substances involved?” Lustig asked. “... And can we afford to wait to enact those public health measures when health care will be bankrupt due to chronic metabolic disease? Medicare will be broke by the year 2026 if we do nothing.”\u003c/p>\n\u003cp>He said public health prevention is the best approach. “It’s radical, it’s powerful and it always works,” Lustig said. “And the reason it works is because it changes the environment, not the behavior.”\u003c/p>\n\u003cp>There are three ways to do it: taxation, restriction of access or interdiction, which he said is just not feasible.\u003c/p>\n\u003cp>“It didn’t work for alcohol,\" Lustig said. \"We’re not going to have ice cream soda speakeasies.\"\u003c/p>\n\u003cp>What to do and how to do it is a question that will be debated in the coming weeks both in Berkeley and San Francisco, \u003ca style=\"color: #607890\" href=\"http://ballotpedia.org/City_of_San_Francisco_Sugary_Drink_Tax_(November_2014)\" target=\"_blank\">where Measure E, a soda tax\u003c/a>, is also on the ballot.\u003c/p>\n\u003cp>Lustig rested his case with a reference to Credit Suisse, an international financial services company that published a research report for its investors in September 2013. It’s called \u003ca style=\"color: #607890\" href=\"https://publications.credit-suisse.com/tasks/render/file/index.cfm?fileid=780BF4A8-B3D1-13A0-D2514E21EFFB0479\" target=\"_blank\">“Sugar: Consumption at a crossroads.”\u003c/a>\u003c/p>\n\u003cp>“We believe higher taxation on ‘sugary’ food and drinks would be the best option to reduce sugar intake and help fund the fast-growing healthcare costs associated with diabetes Type II and obesity,” the report said on Page 26.\u003c/p>\n\u003cp>“A global investment bank calling for taxation,” Lustig concluded. “Because that’s how big and bad this problem has gotten.”\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://ucbphn.com/faculty/pat-crawford/\" target=\"_blank\">Pat Crawford,\u003c/a> director of the \u003ca style=\"color: #607890\" href=\"http://cwh.berkeley.edu\" target=\"_blank\">Atkins Center for Weight & Health at UC Berkeley,\u003c/a> mentioned one successful public health approach. In September 2005, Gov. Arnold Schwarzenegger signed legislation banning the sale of junk food and soft drinks in the state’s public schools.\u003c/p>\n\u003cp>“We’ve been measuring kids’ diets and we can see the changes in the diets,” Crawford said, speaking of the center’s work. “... But the fact is it’s not enough. ... We need other kinds of approaches that will do the same thing.”\u003c/p>\n\u003cp>Half of all added sugar in the nation's food supply comes from sugar-sweetened beverages, she said, and that doesn't include fruit juice.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://sph.berkeley.edu/john-swartzberg\" target=\"_blank\">Dr. John Swartzberg,\u003c/a> chair of the editorial board of the \u003ca style=\"color: #607890\" href=\"http://www.berkeleywellness.com\" target=\"_blank\">UC Berkeley Wellness Letter,\u003c/a> said cigarette smoking was the big problem in this country during the 25 years he practiced internal medicine in Berkeley. If trends continue, he said, deaths related to obesity will soon overtake those caused by smoking as the No. 1 preventable cause of death. Currently, 34 percent of adults in the United States are obese.\u003c/p>\n\u003cp>He said American adults get about 13 percent of their daily calories from added sugar -- and sugar-sweetened beverages are by far the biggest source. These SSBs account for about 16 percent of the total caloric intake nationwide of children and adolescents -- consumption among young people has skyrocketed 300 percent in the past two decades.\u003c/p>\n\u003cp>In Alameda County, more than half of all adults and one-third of all school-age children are overweight or obese, Swartzberg said. About a third of children ages 2 to 11, and almost two-thirds of adolescents in the county, drink more than one sugar-sweetened beverage a day.\u003c/p>\n\u003cp>The statistics were grim and, by the end of his talk, Swartzberg had broadened the bad news from the local and national level to beyond.\u003c/p>\n\u003cp>“Worldwide today there are an estimated 382 million people with diabetes,” he said. “We’ve essentially exported our diet to other countries,” including those where the prevalence of the disease was low.\u003c/p>\n\u003cp>In the United States, as many as one in three Americans could have diabetes by 2050 -- “an amazing number of people,” Swartzberg said.\u003c/p>\n\u003cp>Another speaker, \u003ca style=\"color: #607890\" href=\"http://www.chori.org/Principal_Investigators/Tester_June/tester_overview.html\" target=\"_blank\">Dr. June Tester,\u003c/a> co-director of the \u003ca style=\"color: #607890\" href=\"http://www.childrenshospitaloakland.org/main/departments-services/healthy-hearts-program-30.aspx\" target=\"_blank\">Healthy Hearts program at Children’s Hospital Oakland,\u003c/a> said she went into pediatrics because she didn’t want to nag people to take their blood pressure medications or watch their blood sugar levels.\u003c/p>\n\u003cp>“Oddly, that’s actually what I do,” Tester said.\u003c/p>\n\u003cp>She said parents are frequently shocked at how much of a jump-start their children have on adult diseases.\u003c/p>\n\u003cp>“If I had only 30 seconds of your time, the one thing I would talk to you about is what your child drinks,” said Tester, who stressed that sugar-sweetened beverages and sodas are the most important things to cut out.\u003c/p>\n\u003cp>She mentioned one success story: a boy from Tracy named \u003ca style=\"color: #607890\" href=\"http://blogs.kqed.org/election2012/2012/10/12/can-a-penny-an-ounce-soda-tax-curb-obesity/\" target=\"_blank\">Jorge Cota, who was interviewed\u003c/a> by KQED’s Mina Kim two years ago when he was 17. The year before, his blood pressure was so high that Tester had sent him home with blood pressure medication the very day she’d met him. During that visit, when he weighed 321 pounds, he learned that he was a pre-diabetic and that there might be something wrong with his heart or kidneys.\u003c/p>\n\u003cp>He loved Dr. Pepper and drank two or three cans or bottles of soda a day, equivalent to as many as 50 teaspoons of sugar. After eliminating sugar-sweetened beverages and junk food, he lost 70 pounds.\u003c/p>\n\u003cp>Tester said most kids who are overweight or obese have heard the message that sugary drinks are problematic, but it’s a way of daily life for so many of them -- and it’s hard to compete with advertising, which taps into the social aspect of soda consumption.\u003c/p>\n\u003cp>She showed a Coke ad that featured dogs and dancing. “It’s pretty hard to be a do-gooder when you’re battling fun and love and friendship,” she said.\u003c/p>\n\u003cp>Unintentional sabotage also plays a role. Even children whose parents never buy soda get it at parties or friends’ houses or while visiting relatives.\u003c/p>\n\u003cp>“In a way, this is kind of like secondhand soda exposure,” Tester said, as the audience laughed.\u003c/p>\n\u003cp>She also mentioned that some of her patients put sugar on Fruit Loops cereal because they don't think it's sweet enough.\u003c/p>\n\u003cp>Measure D calls for soda distributors to pay a tax of a penny per ounce. They should be so lucky, Tester said. “Why does Coke get to fund feel-good stuff?” she asked. Instead, she suggested the company pay for the next 45-year-old man who has a liver transplant.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://noberkeleybeveragetax.com\" target=\"_blank\">No on D\u003c/a> proponents disagree with the sugar tax for several reasons. They say that there are too many arbitrary exemptions, that there's no accountability for how the money would be spent, that it's inconsistent and that it would make all of our food more expensive.\u003c/p>\n\u003cp>The next conversation in \"Soda: the Series\" takes place this Saturday. It's titled \u003ca style=\"color: #607890\" href=\"http://www.sodaseries.org/soda_and_kids\" target=\"_blank\">\"Soda & Kids: A Predatory Relationship & How We Can Fight Back.\"\u003c/a> Judging by the inaugural event, it will draw a big crowd and plenty of questions.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Among the questions asked on Sept. 4:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Are diet sodas safe?\u003c/strong>\u003cbr>\nSwartzberg said there's a dearth of data. Lustig elaborated on why: The Food and Drug Administration doesn't ask for information, the food industry doesn't provide it and the National Institutes of Health won't pay for it.\u003c/li>\n\u003cli>\u003cstrong>Do all these kids who are getting diabetes do any exercise?\u003c/strong>\u003cbr>\nTester said exercise can't compensate for a shoddy diet. And Lustig described Sami Inkinen, a triathlete who couldn't exercise his way out of his pre-diabetes because of all the Gatorade he drank. Finally, he cut out soda and sports drinks, and rowed with his wife from California to Hawaii. Inkinen's story is featured on the \u003ca style=\"color: #607890\" href=\"http://www.responsiblefoods.org\" target=\"_blank\">website of the Institute for Responsible Nutrition\u003c/a>, which Lustig co-founded.\u003c/li>\n\u003cli>\u003cstrong>If soda and juice are the same, couldn't the soda industry say, \"What are you going to do next, tax juice?\"\u003c/strong>\u003cbr>\nBerkeley City Councilman Laurie Capitelli, who hosted the event, said Measure D is a baby step, not a silver bullet, and that it can't cover everything. \"As a culture, we're allowing our kids to poison themselves. We need to incrementally begin to back off on that. And Measure D is a start.\"\u003c/li>\n\u003c/ul>\n\n","blocks":[],"excerpt":"\"Soda: the Series\" is built around six events leading up to November vote on Measure D, a sugar tax.","status":"publish","parent":0,"modified":1410559231,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":55,"wordCount":2287},"headData":{"title":"Berkeley's Talking About Sugar -- And the Conversation Isn't Sweet | KQED","description":""Soda: the Series" is built around six events leading up to November vote on Measure D, a sugar tax.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Berkeley's Talking About Sugar -- And the Conversation Isn't Sweet","datePublished":"2014-09-12T19:20:25.000Z","dateModified":"2014-09-12T22:00:31.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"147514 http://ww2.kqed.org/news/?p=147514","disqusUrl":"https://ww2.kqed.org/news/2014/09/12/berkeleys-talking-about-sugar-and-the-conversation-isnt-sweet/","disqusTitle":"Berkeley's Talking About Sugar -- And the Conversation Isn't Sweet","customPermalink":"2014/09/12/berkeley-is-talking-about-sugar-and-the-conversation-isnt-sweet/","path":"/news/147514/berkeleys-talking-about-sugar-and-the-conversation-isnt-sweet","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_147516\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/09/soda.jpg\">\u003cimg class=\"size-medium wp-image-147516\" src=\"http://ww2.kqed.org/news/wp-content/uploads/sites/10/2014/09/soda-640x480.jpg\" alt=\"Soft drinks are a substantial presence at most markets, including this one on Shattuck Avenue in Berkeley. (Patricia Yollin/KQED)\" width=\"640\" height=\"480\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Soft drinks are a substantial presence at most markets, including this one on Shattuck Avenue in Berkeley. (Patricia Yollin/KQED) \u003ccite>(Patricia Yollin/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In Berkeley, a place where politics is rarely sweet, sugar is an especially bitter topic.\u003c/p>\n\u003cp>Right now it’s the talk of the town – in the form of six conversations leading up to the vote on \u003ca style=\"color: #607890\" href=\"http://www.berkeleyvsbigsoda.com\" target=\"_blank\">Measure D,\u003c/a> a tax on sugary drinks on the November ballot. \u003ca style=\"color: #607890\" href=\"http://www.sodaseries.org\" target=\"_blank\">“Soda: the Series”\u003c/a> is taking a look at the impact of sugar-sweetened beverages on people’s health and the environment.\u003c/p>\n\u003cp>The first conversation, which occurred on the evening of Sept. 4, featured four Bay Area health professionals who brought passion, anger and plenty of science to the Hillside Club in North Berkeley.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://profiles.ucsf.edu/robert.lustig\" target=\"_blank\">Dr. Robert Lustig,\u003c/a> a pediatric endocrinologist at UCSF, started off his presentation by saying he had no opinion on Measure D because \u003ca style=\"color: #607890\" href=\"http://www.ucop.edu/state-governmental-relations/advocacy/legal-guidelines-ballot-campaigns.html\" target=\"_blank\">university policy\u003c/a> doesn’t allow it.\u003c/p>\n\u003cp>“But you can’t understand the referendum unless you understand the science,” Lustig said. “And that’s my job.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>With prosecutorial zeal, he picked apart the sugar industry's contention that its product is harmless.\u003c/p>\n\u003cp>Lustig quoted Paul van der Velpen, head of Amsterdam’s health service, who \u003ca style=\"color: #607890\" href=\"http://www.telegraph.co.uk/news/worldnews/europe/netherlands/10314705/Sugar-is-addictive-and-the-most-dangerous-drug-of-the-times.html\" target=\"_blank\">wants to see sugar closely regulated\u003c/a> and has said that sugar is addictive and the most dangerous drug of the times.\u003c/p>\n\u003cp>“That’s a public health official in the Netherlands,” Lustig said. “And \u003cem>they\u003c/em> know something about drugs.”\u003c/p>\n\u003cp>He criticized the \u003ca style=\"color: #607890\" href=\"http://www.coca-colacompany.com/stories/what-is-weighing-us-down-new-infographic-shows-how-calorie-imbalance-impacts-us-all\" target=\"_blank\">“Coming Together” campaign\u003c/a> by the Coca-Cola Co., which was launched last year to fight obesity. It maintains that all calories count and that they’re interchangeable.\u003c/p>\n\u003cp>“(But) what the data say is that some calories cause disease more than others because different calories are metabolized differently in our bodies,” Lustig said. “Where they come from has everything to do with where they go. It’s called nutritional biochemistry.”\u003c/p>\n\u003cp>In other words, a calorie is not a calorie, he said. It’s true that a calorie burned is a calorie burned. But a calorie eaten is not a calorie eaten.\u003c/p>\n\u003cp>“Does sugar cause weight gain? Yes. Is sugar a cause of obesity in some? Likely. Is sugar \u003cem>the\u003c/em> cause of obesity? Not even close,” said Lustig, who mentioned a study showing it comes in third behind French fries and potato chips.\u003c/p>\n\u003cp>Then why pick on sugar, he asked, if it’s just another source of empty calories? “That’s the question,” he said. “And I’ll tell you: Who cares? Because obesity is not the problem. It never was. It’s what the food industry wants you to believe is the problem.”\u003c/p>\n\u003cp>People don’t die of obesity, Lustig said. Instead, they die of the diseases associated with metabolic syndrome, a cluster of factors elevating the risk of cardiovascular ailments and other health problems, especially \u003ca style=\"color: #607890\" href=\"http://www.diabetes.org\" target=\"_blank\">diabetes.\u003c/a>\u003c/p>\n\u003cp>“That’s where the money goes: $2.7 trillion spent on health care in America last year, 75 percent for chronic metabolic diseases – and 75 percent of (those) are preventable,” he said.\u003c/p>\n\u003cp>Lustig, director of the Weight Assessment for Teen and Child Health (WATCH) program at UCSF, said diabetes is increasing worldwide by 4 percent a year while obesity is rising 1 percent. They are not the same, he emphasized. Iceland and Mongolia, for example, have high obesity rates but not much diabetes, while India and China are the reverse.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0057873\" target=\"_blank\">A study he co-authored\u003c/a> that was published last year asked a central question: What about the world’s diet is making diabetes increase over time? The researchers found that only changes in sugar availability predicted changes in the prevalence of diabetes. Total calories did not. For every 150 extra calories eaten worldwide, diabetes prevalence went up 0.1 percent – but it jumped eleven-fold if those calories happened to be in a can of soda.\u003c/p>\n\u003cp>“Sugar is not bad because it’s calories,” Lustig said. “Sugar is bad because it’s sugar.”\u003c/p>\n\u003cp>Whenever a country changed its sugar consumption, the rate of diabetes changed three years later. Cross-sectional studies don’t see that because it takes three years. “But it happens – in both directions. Proof positive: Causation,” said Lustig, author of \"Fat Chance: Beating the Odds Against Suger, Processed Food, Obesity, and Disease,\" a New York Times best-seller.\u003c/p>\n\u003cp>Sugar and alcohol are metabolized in the same way, he said, and now children are getting the diseases associated with alcoholism. According to the \u003ca style=\"color: #607890\" href=\"http://www.heart.org/HEARTORG/\" target=\"_blank\">American Heart Association,\u003c/a> people in the United States are consuming on average 22 teaspoons of added sugar a day.\u003c/p>\n\u003cp>“We’re supposed to reduce that to nine for males, six for females and four teaspoons for children,” Lustig said. But there are more than nine teaspoons in a 12-ounce bottle of Coke.\u003c/p>\n\u003cp>“Can our toxic food environment be changed without some sort of societal intervention, especially if there are potentially addictive substances involved?” Lustig asked. “... And can we afford to wait to enact those public health measures when health care will be bankrupt due to chronic metabolic disease? Medicare will be broke by the year 2026 if we do nothing.”\u003c/p>\n\u003cp>He said public health prevention is the best approach. “It’s radical, it’s powerful and it always works,” Lustig said. “And the reason it works is because it changes the environment, not the behavior.”\u003c/p>\n\u003cp>There are three ways to do it: taxation, restriction of access or interdiction, which he said is just not feasible.\u003c/p>\n\u003cp>“It didn’t work for alcohol,\" Lustig said. \"We’re not going to have ice cream soda speakeasies.\"\u003c/p>\n\u003cp>What to do and how to do it is a question that will be debated in the coming weeks both in Berkeley and San Francisco, \u003ca style=\"color: #607890\" href=\"http://ballotpedia.org/City_of_San_Francisco_Sugary_Drink_Tax_(November_2014)\" target=\"_blank\">where Measure E, a soda tax\u003c/a>, is also on the ballot.\u003c/p>\n\u003cp>Lustig rested his case with a reference to Credit Suisse, an international financial services company that published a research report for its investors in September 2013. It’s called \u003ca style=\"color: #607890\" href=\"https://publications.credit-suisse.com/tasks/render/file/index.cfm?fileid=780BF4A8-B3D1-13A0-D2514E21EFFB0479\" target=\"_blank\">“Sugar: Consumption at a crossroads.”\u003c/a>\u003c/p>\n\u003cp>“We believe higher taxation on ‘sugary’ food and drinks would be the best option to reduce sugar intake and help fund the fast-growing healthcare costs associated with diabetes Type II and obesity,” the report said on Page 26.\u003c/p>\n\u003cp>“A global investment bank calling for taxation,” Lustig concluded. “Because that’s how big and bad this problem has gotten.”\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://ucbphn.com/faculty/pat-crawford/\" target=\"_blank\">Pat Crawford,\u003c/a> director of the \u003ca style=\"color: #607890\" href=\"http://cwh.berkeley.edu\" target=\"_blank\">Atkins Center for Weight & Health at UC Berkeley,\u003c/a> mentioned one successful public health approach. In September 2005, Gov. Arnold Schwarzenegger signed legislation banning the sale of junk food and soft drinks in the state’s public schools.\u003c/p>\n\u003cp>“We’ve been measuring kids’ diets and we can see the changes in the diets,” Crawford said, speaking of the center’s work. “... But the fact is it’s not enough. ... We need other kinds of approaches that will do the same thing.”\u003c/p>\n\u003cp>Half of all added sugar in the nation's food supply comes from sugar-sweetened beverages, she said, and that doesn't include fruit juice.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://sph.berkeley.edu/john-swartzberg\" target=\"_blank\">Dr. John Swartzberg,\u003c/a> chair of the editorial board of the \u003ca style=\"color: #607890\" href=\"http://www.berkeleywellness.com\" target=\"_blank\">UC Berkeley Wellness Letter,\u003c/a> said cigarette smoking was the big problem in this country during the 25 years he practiced internal medicine in Berkeley. If trends continue, he said, deaths related to obesity will soon overtake those caused by smoking as the No. 1 preventable cause of death. Currently, 34 percent of adults in the United States are obese.\u003c/p>\n\u003cp>He said American adults get about 13 percent of their daily calories from added sugar -- and sugar-sweetened beverages are by far the biggest source. These SSBs account for about 16 percent of the total caloric intake nationwide of children and adolescents -- consumption among young people has skyrocketed 300 percent in the past two decades.\u003c/p>\n\u003cp>In Alameda County, more than half of all adults and one-third of all school-age children are overweight or obese, Swartzberg said. About a third of children ages 2 to 11, and almost two-thirds of adolescents in the county, drink more than one sugar-sweetened beverage a day.\u003c/p>\n\u003cp>The statistics were grim and, by the end of his talk, Swartzberg had broadened the bad news from the local and national level to beyond.\u003c/p>\n\u003cp>“Worldwide today there are an estimated 382 million people with diabetes,” he said. “We’ve essentially exported our diet to other countries,” including those where the prevalence of the disease was low.\u003c/p>\n\u003cp>In the United States, as many as one in three Americans could have diabetes by 2050 -- “an amazing number of people,” Swartzberg said.\u003c/p>\n\u003cp>Another speaker, \u003ca style=\"color: #607890\" href=\"http://www.chori.org/Principal_Investigators/Tester_June/tester_overview.html\" target=\"_blank\">Dr. June Tester,\u003c/a> co-director of the \u003ca style=\"color: #607890\" href=\"http://www.childrenshospitaloakland.org/main/departments-services/healthy-hearts-program-30.aspx\" target=\"_blank\">Healthy Hearts program at Children’s Hospital Oakland,\u003c/a> said she went into pediatrics because she didn’t want to nag people to take their blood pressure medications or watch their blood sugar levels.\u003c/p>\n\u003cp>“Oddly, that’s actually what I do,” Tester said.\u003c/p>\n\u003cp>She said parents are frequently shocked at how much of a jump-start their children have on adult diseases.\u003c/p>\n\u003cp>“If I had only 30 seconds of your time, the one thing I would talk to you about is what your child drinks,” said Tester, who stressed that sugar-sweetened beverages and sodas are the most important things to cut out.\u003c/p>\n\u003cp>She mentioned one success story: a boy from Tracy named \u003ca style=\"color: #607890\" href=\"http://blogs.kqed.org/election2012/2012/10/12/can-a-penny-an-ounce-soda-tax-curb-obesity/\" target=\"_blank\">Jorge Cota, who was interviewed\u003c/a> by KQED’s Mina Kim two years ago when he was 17. The year before, his blood pressure was so high that Tester had sent him home with blood pressure medication the very day she’d met him. During that visit, when he weighed 321 pounds, he learned that he was a pre-diabetic and that there might be something wrong with his heart or kidneys.\u003c/p>\n\u003cp>He loved Dr. Pepper and drank two or three cans or bottles of soda a day, equivalent to as many as 50 teaspoons of sugar. After eliminating sugar-sweetened beverages and junk food, he lost 70 pounds.\u003c/p>\n\u003cp>Tester said most kids who are overweight or obese have heard the message that sugary drinks are problematic, but it’s a way of daily life for so many of them -- and it’s hard to compete with advertising, which taps into the social aspect of soda consumption.\u003c/p>\n\u003cp>She showed a Coke ad that featured dogs and dancing. “It’s pretty hard to be a do-gooder when you’re battling fun and love and friendship,” she said.\u003c/p>\n\u003cp>Unintentional sabotage also plays a role. Even children whose parents never buy soda get it at parties or friends’ houses or while visiting relatives.\u003c/p>\n\u003cp>“In a way, this is kind of like secondhand soda exposure,” Tester said, as the audience laughed.\u003c/p>\n\u003cp>She also mentioned that some of her patients put sugar on Fruit Loops cereal because they don't think it's sweet enough.\u003c/p>\n\u003cp>Measure D calls for soda distributors to pay a tax of a penny per ounce. They should be so lucky, Tester said. “Why does Coke get to fund feel-good stuff?” she asked. Instead, she suggested the company pay for the next 45-year-old man who has a liver transplant.\u003c/p>\n\u003cp>\u003ca style=\"color: #607890\" href=\"http://noberkeleybeveragetax.com\" target=\"_blank\">No on D\u003c/a> proponents disagree with the sugar tax for several reasons. They say that there are too many arbitrary exemptions, that there's no accountability for how the money would be spent, that it's inconsistent and that it would make all of our food more expensive.\u003c/p>\n\u003cp>The next conversation in \"Soda: the Series\" takes place this Saturday. It's titled \u003ca style=\"color: #607890\" href=\"http://www.sodaseries.org/soda_and_kids\" target=\"_blank\">\"Soda & Kids: A Predatory Relationship & How We Can Fight Back.\"\u003c/a> Judging by the inaugural event, it will draw a big crowd and plenty of questions.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Among the questions asked on Sept. 4:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Are diet sodas safe?\u003c/strong>\u003cbr>\nSwartzberg said there's a dearth of data. Lustig elaborated on why: The Food and Drug Administration doesn't ask for information, the food industry doesn't provide it and the National Institutes of Health won't pay for it.\u003c/li>\n\u003cli>\u003cstrong>Do all these kids who are getting diabetes do any exercise?\u003c/strong>\u003cbr>\nTester said exercise can't compensate for a shoddy diet. And Lustig described Sami Inkinen, a triathlete who couldn't exercise his way out of his pre-diabetes because of all the Gatorade he drank. Finally, he cut out soda and sports drinks, and rowed with his wife from California to Hawaii. Inkinen's story is featured on the \u003ca style=\"color: #607890\" href=\"http://www.responsiblefoods.org\" target=\"_blank\">website of the Institute for Responsible Nutrition\u003c/a>, which Lustig co-founded.\u003c/li>\n\u003cli>\u003cstrong>If soda and juice are the same, couldn't the soda industry say, \"What are you going to do next, tax juice?\"\u003c/strong>\u003cbr>\nBerkeley City Councilman Laurie Capitelli, who hosted the event, said Measure D is a baby step, not a silver bullet, and that it can't cover everything. \"As a culture, we're allowing our kids to poison themselves. We need to incrementally begin to back off on that. And Measure D is a start.\"\u003c/li>\n\u003c/ul>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/147514/berkeleys-talking-about-sugar-and-the-conversation-isnt-sweet","authors":["247"],"programs":["news_6944"],"categories":["news_8"],"tags":["news_16947","news_6948","news_19960","news_16949","news_3448","news_16950","news_6492","news_423"],"featImg":"news_147516","label":"news_6944"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/All-Things-Considered-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.","airtime":"THU 10pm, FRI 1am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.commonwealthclub.org/podcasts","meta":{"site":"news","source":"Commonwealth Club of California"},"link":"/radio/program/commonwealth-club","subscribe":{"apple":"https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2","google":"https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw","tuneIn":"https://tunein.com/radio/Commonwealth-Club-of-California-p1060/"}},"considerthis":{"id":"considerthis","title":"Consider This","tagline":"Make sense of the day","info":"Make sense of the day. Every weekday afternoon, Consider This helps you consider the major stories of the day in less than 15 minutes, featuring the reporting and storytelling resources of NPR. Plus, KQED’s Bianca Taylor brings you the local KQED news you need to know.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Consider-This-Podcast-Tile-703x703-1.jpg","imageAlt":"Consider This from NPR and KQED","officialWebsiteLink":"/podcasts/considerthis","meta":{"site":"news","source":"kqed","order":"7"},"link":"/podcasts/considerthis","subscribe":{"apple":"https://podcasts.apple.com/podcast/id1503226625?mt=2&at=11l79Y&ct=nprdirectory","npr":"https://rpb3r.app.goo.gl/coronavirusdaily","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM1NS9wb2RjYXN0LnhtbA","spotify":"https://open.spotify.com/show/3Z6JdCS2d0eFEpXHKI6WqH"}},"forum":{"id":"forum","title":"Forum","tagline":"The conversation starts here","info":"KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.","airtime":"MON-FRI 9am-11am, 10pm-11pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg","imageAlt":"KQED Forum with Mina Kim and Alexis Madrigal","officialWebsiteLink":"/forum","meta":{"site":"news","source":"kqed","order":"8"},"link":"/forum","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/kqeds-forum/id73329719","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz","npr":"https://www.npr.org/podcasts/432307980/forum","stitcher":"https://www.stitcher.com/podcast/kqedfm-kqeds-forum-podcast","rss":"https://feeds.megaphone.fm/KQINC9557381633"}},"freakonomics-radio":{"id":"freakonomics-radio","title":"Freakonomics Radio","info":"Freakonomics Radio is a one-hour award-winning podcast and public-radio project hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest. It is produced in partnership with WNYC.","imageSrc":"https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png","officialWebsiteLink":"http://freakonomics.com/","airtime":"SUN 1am-2am, SAT 3pm-4pm","meta":{"site":"radio","source":"WNYC"},"link":"/radio/program/freakonomics-radio","subscribe":{"npr":"https://rpb3r.app.goo.gl/4s8b","apple":"https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519","tuneIn":"https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/","rss":"https://feeds.feedburner.com/freakonomicsradio"}},"fresh-air":{"id":"fresh-air","title":"Fresh Air","info":"Hosted by Terry Gross, \u003cem>Fresh Air from WHYY\u003c/em> is the Peabody Award-winning weekday magazine of contemporary arts and issues. 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