After stops in New York and L.A., the very pink, very popular¬†Museum of Ice Cream finally opened its doors in San Francisco. But this isn’t your typical, plain vanilla museum – think Willy Wonka, not the Smithsonian. From a gold-horned unicorn to a swimming pool filled with plastic sprinkles, the exhibits are designed to be touched, interacted with, consumed and shared – especially on social media. Although tickets to the museum sold out within minutes, its head of content and social media Madison Utendahl gave us a rare tour of the sights, sounds and surprises that have made it such a delicious hit.

Museum of Ice Cream Serves Up Scoops of Fun 9 January,2018Sheraz Sadiq


Sheraz Sadiq

Sheraz Sadiq is an Emmy Award-winning producer at San Francisco PBS affiliate KQED. In 2012, he received the AAAS Kavli Science Journalism award for a story he produced about the seismic retrofit of the Hetch Hetchy water delivery system which serves the San Francisco Bay Area. In addition to producing television content for KQED Science, he has also created online features and written news articles on scientific subjects ranging from astronomy to synthetic biology.

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