In a drastic push to reduce its operating costs within a saturated music streaming market, SoundCloud shuttered its San Francisco and London offices and laid off almost half of its workforce this week, according to a statement issued by SoundCloud CEO Alexander Ljung.

Of its 420 staff members, 173 SoundCloud employees were laid off Thursday — a company reduction of nearly 40 percent. The streaming service, which is headquartered in Berlin, will consolidate its remaining staffers within its Berlin and New York offices.

Founded in 2008, SoundCloud formally transitioned last year from an independent, creator-generated service popular among musicians and podcasters to a site fully backed by industry players. It also signed licensing and stakeholding deals with all three major labels, the latest of which was an agreement with Sony Music in March last year.

“By reducing our costs and continuing our revenue growth, we’re on our path to profitability and in control of SoundCloud’s independent future,” wrote Ljung in the statement.

The closures come after a report issued in January that detailed SoundCloud’s financial difficulties. Despite Ljung’s statement, which asserted that the company’s revenue doubled in the past year, a report filed by the music streaming service in January showed a loss of $54 million in 2015. The report also cautioned the possibility of SoundCloud running out of funds by the end of this year, though the company secured $70 million of debt funding in March.

French streaming service Deezer is the latest company in the rumor mill for a potential acquisition of SoundCloud. Google, Twitter and most notably Spotify, SoundCloud’s largest competitor, have previously expressed interest in purchasing the company. SoundCloud has yet finalize a deal.

Earlier this year, SoundCloud released a reworked version of its paid subscription service, SoundCloud Go, with tiered offerings that compete with sites like Pandora and Spotify. Read More …

Source:: Arts

SoundCloud Cuts 173 Jobs, Shutters San Francisco and London Offices 6 July,2017KQED News Staff

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