They're not Caitlyn Jenner or even the Kardashians, but the Los Angeles Rams have gotten Hollywood's attention as the team kicks off its first National Football League season since leaving the city in 1994.
The Rams, who jilted L.A. and headed to St. Louis 22 years ago, will play their first preseason game in their new home Saturday against the Dallas Cowboys at Los Angeles Memorial Coliseum.
Already, the Rams training camp is the focus of this year's season of HBO's "Hard Knocks." And there are reports that practice sidelines are beginning to resemble courtside seats at L.A. Lakers games. No Jack Nicholson sightings yet, but can that be far behind?
Fans can be fairly sure their new team will suck. It's what pro teams call a "rebuilding year." But using the first pick in this year's NFL draft, they snagged UC Berkeley's quarterback Jared Goff. He hopes to follow fellow Cal alum Aaron Rogers, and officially starts the season as backup QB to starter Case Keenum, who's not a household name anywhere except his own home.
The NFL is trying to squeeze maximum interest out of the Rams return to L.A. The season's first Monday Night Football game features the Rams versus the San Francisco 49ers at Levi Stadium.