Every now and then you hear about a California city trying to rebrand itself. Some cities worry the rest of the world has the wrong idea. South Central L.A., you'll recall, is no longer South Central but South L.A. -- a move intended to redirect the public conversation away from crime and poverty. Now the city of Santa Clara is responding to a push from local alumni from Harvard's Business School. Don't think "Mission City" anymore.
Extreme Makeover City Edition: Santa Clara Latest to 'Rebrand'
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