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Move Over, Hipsters: San Francisco Rated 'Preppiest' City

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Ralph Lauren shop. (thinkretail / Flickr)
Ralph Lauren shop. (thinkretail / Flickr)

Think San Francisco is still a bastion of hipsters, hippies and bohos? Maybe so, but a new and somewhat tongue-in-cheek analysis names the city as the "preppiest in America." Yes, says real estate brokerage and info hub Movoto, we're No. 1 on the list of Top 10 cities where folks live large and do it with a certain elite style.

The fun folks at Movoto, based in San Mateo, used the following criteria in their rankings of the 100 most populous cities in the country:

  • Number of preppy clothing retailers per capita
  • Country clubs per capita
  • Equestrian centers per capita
  • Private schools per capita
  • Presence of boarding/preparatory schools
  • Percentage of college graduates with a bachelor’s degree or higher
  • Median household income

Once they determined the criteria, says Movato:

We then looked up data for these criteria using resources including Yellowpages.com, Yelp, retailer websites, Yachtclub.com, Boardingschools.com, and the U.S. Census for the top 100 most populous cities in America. Once the data was acquired, we ranked each city from one to 100 across all the criteria, with one being the best. We used the average of these scores to determine each city’s final Big Deal Score, the number we used to determine their overall preppiness. The lower this number, the better—and the more preppy.

While San Francisco did not top the rankings in all categories, it did score first in the number of private schools per capita, with one for every 6,451 residents. Fremont scored third, with one for every 9,431 residents. Oakland—Oakland!—placed third after Scottsdale and Anaheim in equestrian centers per capita, with one for every 43,980 people.

Frankly, we need to mull this over. Heading to the club for a little golf. See you there.

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