Important story about the backlash against the "Pinkification" of STEM in the San Francisco Chronicle.
"It creates the idea that women need sort of a separate universe in which women can be tech professionals," said UCSD professor Elizabeth Losh. "Instead of trying to be inclusive, it's an alternate reality world."
http://www.sfgate.com/news/article/How-not-to-attract-women-to-coding-Make-tech-pink-5602104.php