Important story about the backlash against the “Pinkification” of STEM in the San Francisco Chronicle.

“It creates the idea that women need sort of a separate universe in which women can be tech professionals,” said UCSD professor Elizabeth Losh. “Instead of trying to be inclusive, it’s an alternate reality world.”

How not to attract women to coding: Make tech pink

To start, there were the pitches from college engineering programs in curly purple typeface accented by flowery images. Women are grossly underrepresented in engineering and computer science careers, a fact that is attracting an increasing amount of attention.

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