Featured Media Resource: Are Energy Drinks Really That Bad? (Above the Noise/KQED)
In this video we take a closer look at the science to see if energy drinks are really as bad as the hype, and what it is about them that has doctors concerned.
ABOVE THE NOISE, a new YouTube series from KQED, follows young journalists as they investigate real world issues that impact young people’s lives. These short videos prompt critical thinking with middle and high school students to spark civic engagement. Join hosts Myles Bess and Shirin Ghaffary for new episodes published every Wednesday on YouTube.
We’ve all been there– needing to stay awake, but our body refusing to cooperate. We hear they are bad for us, but sometimes we reach for energy drinks like Redbull, Monster, and Rockstar to help us out. Or maybe we drink them just because we like the boost it gives us, or we simply like the taste. Whatever the reason, energy drinks are a billion dollar industry and their popularity keeps growing despite health concerns. We are warned they are particularly dangerous for children and teens– and there’s even been reports of deaths linked to energy drink consumption.
In fact, in 2011 the American Academy of Pediatrics, an organization of 60,000 pediatricians recommended kids and teens should never drink energy drinks. In 2013, the American Medical Association got involved and called for a ban in advertising energy drinks to people under 18. And some people want to take this further and actually ban the sale of energy drinks to minors. In fact, Lithuania was the first country to enact such a ban. In response to these health concerns, the American Beverage Association, the trade group that represents many of the energy drink brands, have created their own guidelines around marketing and labelling of the drinks. For example they do not market these drinks to children under 12 and they don’t sell them in K-12 schools.
The American Beverage Association developed voluntary guidelines to label energy drinks for their age appropriateness. Is this enough? Should there be stricter regulations for these beverages?
Do you think energy drinks should be more regulated? Why or why not? #DoNowEnergyDrinks
How to Do Now
Do Now by posting a video response in this week’s Flipgrid.
You can also post your response on Twitter or in the comment section below. Be sure to include #DoNowEnergyDrinks in your tweet.
REPORT: The Buzz on Energy Drinks (Centers for Disease Control and Prevention)
GUIDELINES: ABA Guidance for the Responsible Labeling and Marketing of Energy Drink (The American Beverage Association)