Women's Health is Too Often Overlooked; Will Digital Health be the Exception?
Will These New Apps Boost Your Baby’s Brain Health?
9 Fresh Ways Medicine Makes Use of Social Media
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She is co-founder of the women-centered design start up, Moxxly. She lives and works in San Francisco.","userNicename":"gabrielle-guthrie","type":"guest-author"}],"slug":"womens-health-is-too-often-overlooked-will-digital-health-be-the-exception","title":"Women's Health is Too Often Overlooked; Will Digital Health be the Exception?","publishDate":1431710107,"format":"standard","headTitle":"Women’s Health | KQED Future of You | KQED Science","labelTerm":{"term":219,"site":"futureofyou"},"content":"\u003cdiv class=\"page\" title=\"Page 1\">\n\u003cdiv class=\"layoutArea\">\n\u003cdiv class=\"column\">\n\u003cp>\u003cem>Editor's note: This perspective comes from Gabrielle Guthrie. She is co- founder of the women-centered design start up, Moxxly, which is developing the world's first 'smart breast pump'. Gabrielle has a masters in design from Stanford University and lives and works in San Francisco.\u003c/em>\u003c/p>\n\u003cp>Women’s health is often assumed to be similar to men's health. Or not considered at all.\u003c/p>\n\u003cp>That needs to change.\u003c/p>\n\u003cp>In 1956, a clinical trial of the drug Thalidomide ran in the United States involving 875 people. Thalidomide was touted as a wonder drug for insomnia, headaches, and morning sickness. Pregnant women were among the participants. Within five years, Thalidomide \u003ca href=\"http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1849348/\">was pulled from the market\u003c/a> under pressure from the public after it caused malformation of the limbs in 10,000 children and killed an additional 2,000.\u003c/p>\n\u003cp>Following the Thalidomide scare, the industry still considers women to be a higher risk – and therefore a more expensive – participant group. So without requirements in place for industry to include a balanced representation of women, study participants skew heavily male.\u003c/p>\n\u003cp>So now, what is known to be true for men has been assumed to be true for everyone.\u003c/p>\n\u003cp>This assumption is especially dangerous with heart disease, the number one cause of death for women in the United States. Despite its fatality rate – or perhaps because of it - men comprise 76 percent of all heart-related study participants, even after efforts from the FDA Office of Women’s Health has worked to promote gender and racial diversity in the face of industry’s biases toward white, male enrollment in medical studies.\u003c/p>\n\u003cp>\u003cstrong>So What’s the Big Deal?\u003c/strong>\u003c/p>\n\u003cp>The problem occurs when insights from research are applied universally.\u003c/p>\n\u003cp>That left arm tingle we all associate with a classic sign of a heart attack?\u003c/p>\n\u003cp>Turns out that’s actually a classic sign of a heart attack in a man. A woman having a heart attack \u003ca href=\"http://www.npr.org/blogs/health/2015/04/06/397281837/women-having-a-heart-attack-dont-get-treatment-fast-enough\">can present much different symptoms\u003c/a>, such as fatigue, dizziness, or nausea.\u003c/p>\n\u003cp>“Many, many women died because the way we’re taught to recognize a heart attack is based on the symptoms men present,” says Dr. Alicia Carrasco, an internist affiliated with University of California, San Francisco (UCSF) Medical Center.\u003c/p>\n\u003cp>Studies with a gender imbalance can have a double blind affect: Patients may not realize the severity of their symptoms and doctors are more likely to misdiagnose them, with potentially fatal consequences.\u003c/p>\n\u003cp>Heart disease research is not an isolated instance. Non-smoking women for example, are more likely than men to develop lung cancer and we don’t know why. Women are also at a greater risk for depression.\u003c/p>\n\u003cp>Breast cancer research stands as a strong exception to this rule, with $6 billion raised every year. From 2011 to 2013 the National Cancer Institute allocated more than double the amount of funding for breast cancer research than for prostate cancer research, even though one in 31 women will die of breast cancer and one in 38 men will die of prostate cancer.\u003c/p>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003cdiv class=\"page\" title=\"Page 2\">\n\u003cdiv class=\"layoutArea\">\n\u003cdiv class=\"column\">\n\u003cp>But as the NFL goes pink for all of October, heart disease continues to kill one in three American women, according to the American Heart Association. In other words women in the U.S. are ten times more likely to die of heart disease than of breast cancer.\u003c/p>\n\u003cp>Yet cardiovascular disease is still considered a man’s disease.\u003c/p>\n\u003cp>\u003cstrong>Can New Digital Health Tools Change the Ratio?\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>This lack of education and understanding of women’s health spreads across the health landscape from research studies to new digital health products.\u003c/p>\n\u003cp>Apple’s \u003ca href=\"http://www.theverge.com/2014/9/25/6844021/apple-promised-an-expansive-health-app-so-why-cant-i-track\">oversight in not including menstruation cycles\u003c/a> in its HealthKit service’s otherwise comprehensive metrics stands as a recent example. Despite the flak it received in the press, the latest software update still doesn’t offer the one health metric many women of childbearing age care most about: Period-tracking.\u003c/p>\n\u003cp>Experts say these types of examples are a frequent oversight, as both the technology and health fields are dominated by men.\u003c/p>\n\u003cp>Which means health issues that affect women are often either overlooked, in the case of HealthKit, or they miss the mark. Most women’s health apps still rely on and reinforce stereotypes of femininity that many women don’t identify with. Yes I’m talking pinks and flowers for everything from period trackers to breastfeeding.\u003c/p>\n\u003cp>“It may not even be a conscious thing. There are just more male doctors,\" said Dr. Carrasco.\u003c/p>\n\u003cp>\"In order for this to change, we need more women in positions of power.\"\u003c/p>\n\u003cp>And engineers, entrepreneurs and venture capitalists.\u003c/p>\n\u003cp>In my opinion, we’re still in the stage of women’s digital health that is operating on stereotypes and assumptions.\u003c/p>\n\u003cp>But digital health offers a new opportunity of understanding beyond the white, male patient.\u003c/p>\n\u003cp>\"We don’t have to rely on scientific studies and pharmaceutical companies to advance female health when we can collect vast quantities of valuable data on our own,” \u003ca href=\"http://pixelhealth.net/author/ida-tin/\">writes Ida Tin\u003c/a>, chief executive of Clue, an app that is focused on fertility.\u003c/p>\n\u003cp>But in order to be successful, women’s digital health products have to be designed for and with women in mind.\u003c/p>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n","blocks":[],"excerpt":"In order to be successful, women’s digital health products have to be designed for and with women in mind.","status":"publish","parent":0,"modified":1596839357,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":31,"wordCount":878},"headData":{"title":"Women’s Health is Too Often Overlooked; Will Digital Health be the Exception? - KQED Future of You","description":"In order to be successful, women’s digital health products have to be designed for and with women in mind.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Women's Health is Too Often Overlooked; Will Digital Health be the Exception?","datePublished":"2015-05-15T17:15:07.000Z","dateModified":"2020-08-07T22:29:17.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"2703 http://ww2.kqed.org/futureofyou/?p=2703","disqusUrl":"https://ww2.kqed.org/futureofyou/2015/05/15/womens-health-is-too-often-overlooked-will-digital-health-be-the-exception/","disqusTitle":"Women's Health is Too Often Overlooked; Will Digital Health be the Exception?","templateType":"standard","featuredImageType":"standard","path":"/futureofyou/2703/womens-health-is-too-often-overlooked-will-digital-health-be-the-exception","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cdiv class=\"page\" title=\"Page 1\">\n\u003cdiv class=\"layoutArea\">\n\u003cdiv class=\"column\">\n\u003cp>\u003cem>Editor's note: This perspective comes from Gabrielle Guthrie. She is co- founder of the women-centered design start up, Moxxly, which is developing the world's first 'smart breast pump'. Gabrielle has a masters in design from Stanford University and lives and works in San Francisco.\u003c/em>\u003c/p>\n\u003cp>Women’s health is often assumed to be similar to men's health. Or not considered at all.\u003c/p>\n\u003cp>That needs to change.\u003c/p>\n\u003cp>In 1956, a clinical trial of the drug Thalidomide ran in the United States involving 875 people. Thalidomide was touted as a wonder drug for insomnia, headaches, and morning sickness. Pregnant women were among the participants. Within five years, Thalidomide \u003ca href=\"http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1849348/\">was pulled from the market\u003c/a> under pressure from the public after it caused malformation of the limbs in 10,000 children and killed an additional 2,000.\u003c/p>\n\u003cp>Following the Thalidomide scare, the industry still considers women to be a higher risk – and therefore a more expensive – participant group. So without requirements in place for industry to include a balanced representation of women, study participants skew heavily male.\u003c/p>\n\u003cp>So now, what is known to be true for men has been assumed to be true for everyone.\u003c/p>\n\u003cp>This assumption is especially dangerous with heart disease, the number one cause of death for women in the United States. Despite its fatality rate – or perhaps because of it - men comprise 76 percent of all heart-related study participants, even after efforts from the FDA Office of Women’s Health has worked to promote gender and racial diversity in the face of industry’s biases toward white, male enrollment in medical studies.\u003c/p>\n\u003cp>\u003cstrong>So What’s the Big Deal?\u003c/strong>\u003c/p>\n\u003cp>The problem occurs when insights from research are applied universally.\u003c/p>\n\u003cp>That left arm tingle we all associate with a classic sign of a heart attack?\u003c/p>\n\u003cp>Turns out that’s actually a classic sign of a heart attack in a man. A woman having a heart attack \u003ca href=\"http://www.npr.org/blogs/health/2015/04/06/397281837/women-having-a-heart-attack-dont-get-treatment-fast-enough\">can present much different symptoms\u003c/a>, such as fatigue, dizziness, or nausea.\u003c/p>\n\u003cp>“Many, many women died because the way we’re taught to recognize a heart attack is based on the symptoms men present,” says Dr. Alicia Carrasco, an internist affiliated with University of California, San Francisco (UCSF) Medical Center.\u003c/p>\n\u003cp>Studies with a gender imbalance can have a double blind affect: Patients may not realize the severity of their symptoms and doctors are more likely to misdiagnose them, with potentially fatal consequences.\u003c/p>\n\u003cp>Heart disease research is not an isolated instance. Non-smoking women for example, are more likely than men to develop lung cancer and we don’t know why. Women are also at a greater risk for depression.\u003c/p>\n\u003cp>Breast cancer research stands as a strong exception to this rule, with $6 billion raised every year. From 2011 to 2013 the National Cancer Institute allocated more than double the amount of funding for breast cancer research than for prostate cancer research, even though one in 31 women will die of breast cancer and one in 38 men will die of prostate cancer.\u003c/p>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003cdiv class=\"page\" title=\"Page 2\">\n\u003cdiv class=\"layoutArea\">\n\u003cdiv class=\"column\">\n\u003cp>But as the NFL goes pink for all of October, heart disease continues to kill one in three American women, according to the American Heart Association. In other words women in the U.S. are ten times more likely to die of heart disease than of breast cancer.\u003c/p>\n\u003cp>Yet cardiovascular disease is still considered a man’s disease.\u003c/p>\n\u003cp>\u003cstrong>Can New Digital Health Tools Change the Ratio?\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>This lack of education and understanding of women’s health spreads across the health landscape from research studies to new digital health products.\u003c/p>\n\u003cp>Apple’s \u003ca href=\"http://www.theverge.com/2014/9/25/6844021/apple-promised-an-expansive-health-app-so-why-cant-i-track\">oversight in not including menstruation cycles\u003c/a> in its HealthKit service’s otherwise comprehensive metrics stands as a recent example. Despite the flak it received in the press, the latest software update still doesn’t offer the one health metric many women of childbearing age care most about: Period-tracking.\u003c/p>\n\u003cp>Experts say these types of examples are a frequent oversight, as both the technology and health fields are dominated by men.\u003c/p>\n\u003cp>Which means health issues that affect women are often either overlooked, in the case of HealthKit, or they miss the mark. Most women’s health apps still rely on and reinforce stereotypes of femininity that many women don’t identify with. Yes I’m talking pinks and flowers for everything from period trackers to breastfeeding.\u003c/p>\n\u003cp>“It may not even be a conscious thing. There are just more male doctors,\" said Dr. Carrasco.\u003c/p>\n\u003cp>\"In order for this to change, we need more women in positions of power.\"\u003c/p>\n\u003cp>And engineers, entrepreneurs and venture capitalists.\u003c/p>\n\u003cp>In my opinion, we’re still in the stage of women’s digital health that is operating on stereotypes and assumptions.\u003c/p>\n\u003cp>But digital health offers a new opportunity of understanding beyond the white, male patient.\u003c/p>\n\u003cp>\"We don’t have to rely on scientific studies and pharmaceutical companies to advance female health when we can collect vast quantities of valuable data on our own,” \u003ca href=\"http://pixelhealth.net/author/ida-tin/\">writes Ida Tin\u003c/a>, chief executive of Clue, an app that is focused on fertility.\u003c/p>\n\u003cp>But in order to be successful, women’s digital health products have to be designed for and with women in mind.\u003c/p>\n\u003c/div>\n\u003c/div>\n\u003c/div>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/futureofyou/2703/womens-health-is-too-often-overlooked-will-digital-health-be-the-exception","authors":["2718"],"series":["futureofyou_172","futureofyou_219"],"categories":["futureofyou_1060","futureofyou_1062"],"tags":["futureofyou_235","futureofyou_264","futureofyou_103","futureofyou_175","futureofyou_34","futureofyou_273","futureofyou_80","futureofyou_269","futureofyou_276","futureofyou_275"],"featImg":"futureofyou_2707","label":"futureofyou_219"},"futureofyou_1808":{"type":"posts","id":"futureofyou_1808","meta":{"index":"posts_1591205157","site":"futureofyou","id":"1808","score":null,"sort":[1430414164000]},"guestAuthors":[],"slug":"will-these-new-apps-boost-your-babys-brain-health","title":"Will These New Apps Boost Your Baby’s Brain Health?","publishDate":1430414164,"format":"standard","headTitle":"Contributor | Future of You | KQED Future of You | KQED Science","labelTerm":{"term":54,"site":"futureofyou"},"content":"\u003cp>\u003cem>Author \u003cspan class=\"il\">Anica\u003c/span> John is an entrepreneur and advises Silicon Valley tech companies on business strategy and marketing. She recently worked at Smilables, an infant wearables startup.\u003c/em>\u003c/p>\n\u003cp>I'm seven months along with my first child and feeling inundated with information and advice on baby products.\u003c/p>\n\u003cp>It’s no wonder, because registering for a baby shower can be daunting. I found myself stunned by the sheer volume of strollers and car seats (which, when put together are billed as “travel systems”), cribs and hundreds of other baby products.\u003c/p>\n\u003cp>Alongside these staples, I'm evaluating a new wave of devices that can now gather important health and wellness data about your baby.\u003c/p>\n\u003cp>Here's what I have learned so far:\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Some of the most popular startups in the space are producing new, high-tech baby monitors. These gadgets are a significant improvement on traditional baby monitors with scratchy audio outputs or grainy video. One company, \u003ca href=\"http://www.sproutling.com/\" target=\"_blank\">Sproutling\u003c/a>, produces a wearable baby monitor that delivers vital sign information on a sleeping baby. A similar device from \u003ca href=\"https://www.owletcare.com/\" target=\"_blank\">Owlet\u003c/a> comes in sock form.\u003c/p>\n\u003cp>But these startups don’t track the most important measure for a child’s long-term success: Brain development.\u003c/p>\n\u003cp>\u003cstrong>Can an App Support Your Baby's Brain Development?\u003c/strong>\u003c/p>\n\u003cp>\u003ca href=\"http://spock.fcs.uga.edu/ext/pubs/chfd/FACS01-7.pdf\" target=\"_blank\">Studies have shown \u003c/a>that stimulating a newborn baby’s brain helps to create neural connections that will be vital to future brain development.\u003c/p>\n\u003cp>Traditionally, new parents have been coached to meet this need through general advice centered around attentiveness. For example, you'll often see infant care websites that instruct parents to “sing songs,” or “express joy and interest in your baby.”\u003c/p>\n\u003cp>While these are helpful reminders, concerted efforts on brain development tend to fall by the wayside.\u003c/p>\n\u003cp>Fortunately, during my research, I discovered a new category of technology products that addresses this problem.\u003c/p>\n\u003cp>\u003ca href=\"http://babysparks.com/\" target=\"_blank\">BabySparks\u003c/a> is a smartphone app that provides hundreds of activities for parents to perform with their babies, all of which look a lot like playing. Caregivers can decide to do activities based on the specific needs of their babies or follow a daily program recommended by the app based on the child's age and development characteristics.\u003c/p>\n\u003cp>The app also has a milestone feature that provides parents an objective understanding of how their baby should be progressing in each of the developmental areas.\u003c/p>\n\u003caside class=\"pullquote alignright\">“The key is to choose products that increase the chances of caregivers interacting with infants.\"\u003c/aside>\n\u003cp>Another startup, \u003ca href=\"http://www.versame.com/\" target=\"_blank\">Versame\u003c/a>, is developing a device that encourages caregivers to expose their infants to more words. Research indicates that the window for language development closes early. For example, infants over six months have difficulty recognizing sounds they have not heard repeated often.\u003c/p>\n\u003cp>Even more poignant is Stanford professor Anne Fernald’s assertion during a TED talk that, for babies, conversation is “\u003ca href=\"https://www.youtube.com/watch?v=IpHwJyjm7rM\" target=\"_blank\">nourishment for the brain\u003c/a>.” [Skip to the bottom to watch the video in full.]\u003c/p>\n\u003cp>Versame’s hardware product can be worn directly by the baby, attached to the crib or placed in the nursery, and counts the number of words a child hears. Caregivers can check the data on their smartphone at any point during the day and adjust the attention they give to each child accordingly. The goal is to inspire powerful positive behavior changes.\u003c/p>\n\u003cp>\u003cstrong>Realistic Goals for New Technologies \u003c/strong>\u003c/p>\n\u003cp>But my research showed that infant brain development products have a controversial history.\u003c/p>\n\u003cp>Such products have received criticism in the past. In 2007, the \u003ca href=\"http://en.wikipedia.org/wiki/Baby_Einstein\" target=\"_blank\">University of Washington claimed\u003c/a> that \u003ca href=\"http://www.kidsii.com/babyeinstein/\" target=\"_blank\">Baby Einstein\u003c/a> products adversely affected baby brain development by encouraging infants and toddlers to sit in front of televisions and watch educational DVDs or videos. While a subsequent lawsuit forced the researchers to retract their statements, the incident led the \u003ca href=\"https://www.aap.org/en-us/Pages/Default.aspx\" target=\"_blank\">American Academy of Pediatrics\u003c/a> to issue a recommendation against any screen time for children under two years of age.\u003c/p>\n\u003cp>So what's the best choice for a new parent?\u003c/p>\n\u003cfigure id=\"attachment_1815\" class=\"wp-caption alignleft\" style=\"max-width: 445px\">\u003cimg class=\" wp-image-1815\" src=\"http://ww2.kqed.org/futureofyou/wp-content/uploads/sites/13/2015/04/monkey-nanny-800x600.jpg\" alt=\"It's important to choose products that increase caregivers' interactions with an infant \" width=\"445\" height=\"334\" srcset=\"https://ww2.kqed.org/app/uploads/sites/13/2015/04/monkey-nanny-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/monkey-nanny-400x300.jpg 400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/monkey-nanny-768x576.jpg 768w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/monkey-nanny-320x240.jpg 320w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/monkey-nanny.jpg 1024w\" sizes=\"(max-width: 445px) 100vw, 445px\">\u003cfigcaption class=\"wp-caption-text\">New products are a step ahead of nanny cams \u003ccite>(Jim Champion)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The key is to choose products that increase the chances of caregivers interacting with infants. New parents, nannies, and other caregivers are often overwhelmed with caring for the basic needs of newborns and infants. In my opinion, using technology that provides constructive ways to interact with children this age can improve the number and quality of these interactions.\u003c/p>\n\u003cp>As a future working mother, the most compelling feature of these interactive baby educational products is that I can give my nanny specific assignments that can have a positive impact on my child’s development.\u003c/p>\n\u003cp>In the past, many working parents relied on nanny cams and an intuitive sense of how a hired caregiver would respond to our child’s needs. Now these new products provide metrics for measurement that allow us to set goals for improvement (“I’d like my child to hear 1000 more words each day,” or “I’d like her to do three more motor skills exercises this week.”).\u003c/p>\n\u003cp>This kind of tracking, if executed well, gives new tools to parents and caregivers, and may ultimately democratize early infant education through its effectiveness and simplicity.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>[youtube http://www.youtube.com/watch?v=IpHwJyjm7rM]\u003c/p>\n\n","blocks":[],"excerpt":"A new generation of infant educational products brings the latest scientific research in child development out of the lab, and into the hands of the modern parent. ","status":"publish","parent":0,"modified":1514511073,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":28,"wordCount":911},"headData":{"title":"Will These New Apps Boost Your Baby’s Brain Health? | KQED","description":"A new generation of infant educational products brings the latest scientific research in child development out of the lab, and into the hands of the modern parent. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Will These New Apps Boost Your Baby’s Brain Health?","datePublished":"2015-04-30T17:16:04.000Z","dateModified":"2017-12-29T01:31:13.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"1808 http://ww2.kqed.org/futureofyou/?p=1808","disqusUrl":"https://ww2.kqed.org/futureofyou/2015/04/30/will-these-new-apps-boost-your-babys-brain-health/","disqusTitle":"Will These New Apps Boost Your Baby’s Brain Health?","path":"/futureofyou/1808/will-these-new-apps-boost-your-babys-brain-health","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>Author \u003cspan class=\"il\">Anica\u003c/span> John is an entrepreneur and advises Silicon Valley tech companies on business strategy and marketing. She recently worked at Smilables, an infant wearables startup.\u003c/em>\u003c/p>\n\u003cp>I'm seven months along with my first child and feeling inundated with information and advice on baby products.\u003c/p>\n\u003cp>It’s no wonder, because registering for a baby shower can be daunting. I found myself stunned by the sheer volume of strollers and car seats (which, when put together are billed as “travel systems”), cribs and hundreds of other baby products.\u003c/p>\n\u003cp>Alongside these staples, I'm evaluating a new wave of devices that can now gather important health and wellness data about your baby.\u003c/p>\n\u003cp>Here's what I have learned so far:\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Some of the most popular startups in the space are producing new, high-tech baby monitors. These gadgets are a significant improvement on traditional baby monitors with scratchy audio outputs or grainy video. One company, \u003ca href=\"http://www.sproutling.com/\" target=\"_blank\">Sproutling\u003c/a>, produces a wearable baby monitor that delivers vital sign information on a sleeping baby. A similar device from \u003ca href=\"https://www.owletcare.com/\" target=\"_blank\">Owlet\u003c/a> comes in sock form.\u003c/p>\n\u003cp>But these startups don’t track the most important measure for a child’s long-term success: Brain development.\u003c/p>\n\u003cp>\u003cstrong>Can an App Support Your Baby's Brain Development?\u003c/strong>\u003c/p>\n\u003cp>\u003ca href=\"http://spock.fcs.uga.edu/ext/pubs/chfd/FACS01-7.pdf\" target=\"_blank\">Studies have shown \u003c/a>that stimulating a newborn baby’s brain helps to create neural connections that will be vital to future brain development.\u003c/p>\n\u003cp>Traditionally, new parents have been coached to meet this need through general advice centered around attentiveness. For example, you'll often see infant care websites that instruct parents to “sing songs,” or “express joy and interest in your baby.”\u003c/p>\n\u003cp>While these are helpful reminders, concerted efforts on brain development tend to fall by the wayside.\u003c/p>\n\u003cp>Fortunately, during my research, I discovered a new category of technology products that addresses this problem.\u003c/p>\n\u003cp>\u003ca href=\"http://babysparks.com/\" target=\"_blank\">BabySparks\u003c/a> is a smartphone app that provides hundreds of activities for parents to perform with their babies, all of which look a lot like playing. Caregivers can decide to do activities based on the specific needs of their babies or follow a daily program recommended by the app based on the child's age and development characteristics.\u003c/p>\n\u003cp>The app also has a milestone feature that provides parents an objective understanding of how their baby should be progressing in each of the developmental areas.\u003c/p>\n\u003caside class=\"pullquote alignright\">“The key is to choose products that increase the chances of caregivers interacting with infants.\"\u003c/aside>\n\u003cp>Another startup, \u003ca href=\"http://www.versame.com/\" target=\"_blank\">Versame\u003c/a>, is developing a device that encourages caregivers to expose their infants to more words. Research indicates that the window for language development closes early. For example, infants over six months have difficulty recognizing sounds they have not heard repeated often.\u003c/p>\n\u003cp>Even more poignant is Stanford professor Anne Fernald’s assertion during a TED talk that, for babies, conversation is “\u003ca href=\"https://www.youtube.com/watch?v=IpHwJyjm7rM\" target=\"_blank\">nourishment for the brain\u003c/a>.” [Skip to the bottom to watch the video in full.]\u003c/p>\n\u003cp>Versame’s hardware product can be worn directly by the baby, attached to the crib or placed in the nursery, and counts the number of words a child hears. Caregivers can check the data on their smartphone at any point during the day and adjust the attention they give to each child accordingly. The goal is to inspire powerful positive behavior changes.\u003c/p>\n\u003cp>\u003cstrong>Realistic Goals for New Technologies \u003c/strong>\u003c/p>\n\u003cp>But my research showed that infant brain development products have a controversial history.\u003c/p>\n\u003cp>Such products have received criticism in the past. In 2007, the \u003ca href=\"http://en.wikipedia.org/wiki/Baby_Einstein\" target=\"_blank\">University of Washington claimed\u003c/a> that \u003ca href=\"http://www.kidsii.com/babyeinstein/\" target=\"_blank\">Baby Einstein\u003c/a> products adversely affected baby brain development by encouraging infants and toddlers to sit in front of televisions and watch educational DVDs or videos. While a subsequent lawsuit forced the researchers to retract their statements, the incident led the \u003ca href=\"https://www.aap.org/en-us/Pages/Default.aspx\" target=\"_blank\">American Academy of Pediatrics\u003c/a> to issue a recommendation against any screen time for children under two years of age.\u003c/p>\n\u003cp>So what's the best choice for a new parent?\u003c/p>\n\u003cfigure id=\"attachment_1815\" class=\"wp-caption alignleft\" style=\"max-width: 445px\">\u003cimg class=\" wp-image-1815\" src=\"http://ww2.kqed.org/futureofyou/wp-content/uploads/sites/13/2015/04/monkey-nanny-800x600.jpg\" alt=\"It's important to choose products that increase caregivers' interactions with an infant \" width=\"445\" height=\"334\" srcset=\"https://ww2.kqed.org/app/uploads/sites/13/2015/04/monkey-nanny-800x600.jpg 800w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/monkey-nanny-400x300.jpg 400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/monkey-nanny-768x576.jpg 768w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/monkey-nanny-320x240.jpg 320w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/monkey-nanny.jpg 1024w\" sizes=\"(max-width: 445px) 100vw, 445px\">\u003cfigcaption class=\"wp-caption-text\">New products are a step ahead of nanny cams \u003ccite>(Jim Champion)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The key is to choose products that increase the chances of caregivers interacting with infants. New parents, nannies, and other caregivers are often overwhelmed with caring for the basic needs of newborns and infants. In my opinion, using technology that provides constructive ways to interact with children this age can improve the number and quality of these interactions.\u003c/p>\n\u003cp>As a future working mother, the most compelling feature of these interactive baby educational products is that I can give my nanny specific assignments that can have a positive impact on my child’s development.\u003c/p>\n\u003cp>In the past, many working parents relied on nanny cams and an intuitive sense of how a hired caregiver would respond to our child’s needs. Now these new products provide metrics for measurement that allow us to set goals for improvement (“I’d like my child to hear 1000 more words each day,” or “I’d like her to do three more motor skills exercises this week.”).\u003c/p>\n\u003cp>This kind of tracking, if executed well, gives new tools to parents and caregivers, and may ultimately democratize early infant education through its effectiveness and simplicity.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/IpHwJyjm7rM'\n title='//www.youtube.com/embed/IpHwJyjm7rM'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/futureofyou/1808/will-these-new-apps-boost-your-babys-brain-health","authors":["7241"],"programs":["futureofyou_54"],"series":["futureofyou_172"],"categories":["futureofyou_1","futureofyou_73"],"tags":["futureofyou_631","futureofyou_175","futureofyou_205","futureofyou_138","futureofyou_61","futureofyou_222","futureofyou_80","futureofyou_223","futureofyou_224"],"featImg":"futureofyou_2555","label":"futureofyou_54"},"futureofyou_1261":{"type":"posts","id":"futureofyou_1261","meta":{"index":"posts_1591205157","site":"futureofyou","id":"1261","score":null,"sort":[1428951969000]},"guestAuthors":[],"slug":"9-fresh-ways-medicine-makes-use-of-social-media","title":"9 Fresh Ways Medicine Makes Use of Social Media","publishDate":1428951969,"format":"standard","headTitle":"Contributor | Future of You | KQED Future of You | KQED Science","labelTerm":{"term":54,"site":"futureofyou"},"content":"\u003cp>\u003cem>Author Emily F. Peters is founder of \u003ca href=\"http://www.uncommonbold.com/\">Uncommon Bold\u003c/a>, a San Francisco–based brand strategy studio. Reach her on Twitter: \u003ca href=\"https://twitter.com/EmilyFPeters\">@emilyfpeters\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>Facebook has 1.3 billion users, more than 900 million people use Twitter, and an hour of video is uploaded to YouTube every single second. In the last decade, social networks have fundamentally changed the ways we connect, build communities and \u003ca href=\"http://giphy.com/search/ninja-cat\">share ninja cat GIFs\u003c/a>.\u003c/p>\n\u003cp>So much about health care seems perfectly matched for this modern landscape of social media: All those heart-wrenching stories of recovery against the odds, inspiring new robotic inventions, cases of doctors who just care too much and loads of “you’ll never believe” medical research.\u003c/p>\n\u003cp>But when it comes to social media, the health sector is just getting started.\u003c/p>\n\u003cp>\"Healthcare is habitually late to the party when it comes to marketing and communications, as it's a heavily regulated industry. Social media is no exception,\" said Amanda Changuris, a social media marketing analyst at Highmark and an advisor to the \u003ca href=\"http://network.socialmedia.mayoclinic.org/about-3/\">Mayo Clinic Center for Social Media.\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"The good news is that there are now some truly excellent minds putting the medium through its paces for the benefit of patients, physicians and the public in general,\" said Changuris.\u003c/p>\n\u003cp>What can social media and medicine do? From organ donations to #FOMO (which stands for \"fear of missing out\"), here are nine ingenious examples of health care making the most of social networks:\u003c/p>\n\u003cp>\u003cstrong>Opening Operating Rooms to the World\u003c/strong>\u003c/p>\n\u003cp>If blood and gore doesn't make you squeamish, tune into live hospital video streams. Health organizations are tapping into our fascination with medicine and human anatomy by broadcasting surgical procedures via social media.\u003c/p>\n\u003cp>\u003ca href=\"http://www.swedish.org/landing-pages/cochlear-implant-and-hearing-loss-web-series\">The Swedish Medical Center in Washington State\u003c/a> ran a live broadcast of a cochlear implant surgery and followed up with emotional video of the patient listening to music for the first time. \u003ca href=\"http://www.memorialhermann.org/body-of-experts/c-section-twittercast/\">Memorial Hermann Hospital in Texas \u003c/a>showed a six-pound baby boy being delivered via cesarean section live from the OR on Twitter. \u003ca href=\"http://newsroom.ucla.edu/stories/ucla-live-tweets-surgery-to-implant-246356\">UCLA broadcast live on Vine \u003c/a>during brain surgery, showing the Parkinson’s patient playing country music guitar mid-operation.\u003c/p>\n\u003cfigure id=\"attachment_1550\" class=\"wp-caption alignleft\" style=\"max-width: 1280px\">\u003cimg class=\"size-full wp-image-1550\" src=\"http://ww2.kqed.org/futureofyou/wp-content/uploads/sites/13/2015/04/456343289_1280x720.jpg\" alt='A screenshot from a video intended to reduce fears about the \"snip\"' width=\"1280\" height=\"720\" srcset=\"https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720.jpg 1280w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720-400x225.jpg 400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720-800x450.jpg 800w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720-1180x664.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720-768x432.jpg 768w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720-320x180.jpg 320w\" sizes=\"(max-width: 1280px) 100vw, 1280px\">\u003cfigcaption class=\"wp-caption-text\">A screenshot from a video intended to reduce fears about the \"snip\" \u003ccite>(YouTube/ World Vasectomy Day)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>And in 2014, the doctors behind \u003ca href=\"http://www.worldvasectomyday.org\">World Vasectomy Day\u003c/a> took it a step further with a single-day live broadcast of 25 vasectomies. Over 10,000 viewers tuned in to the video stream of surgeries, international video interviews and short documentaries -- all as part of advocacy efforts to reduce fear of “the snip.”\u003c/p>\n\u003cp>\u003cstrong>Crowdsourcing Tough Medical Diagnoses\u003c/strong>\u003c/p>\n\u003cp>The average patient who signs up to a website called \u003ca href=\"http://crowdmed.com\">CrowdMed\u003c/a> has been sick for about eight years, spent more than $55,000 on medical expenses and still doesn’t have a diagnosis for their disease. The crowdsourcing startup helps patients reach a network of “medical detectives”— mostly healthcare professionals and medical students across 23 countries—with their tough medical cases.\u003c/p>\n\u003cp>\u003ca href=\"https://www.crowdmed.com/our-stories/julietta\">One patient, Juliette (pseudonym), \u003c/a>found a diagnosis and cure in just two weeks for a painful swelling condition that had kept her bedridden and undergoing surgery for two decades.\u003c/p>\n\u003cp>“Our 'medical detectives' spend an average of 11 hours per month solving medical cases on the network, which is more time than the average user spends on any other online social media,” said Jessica Greenwalt, co-founder of CrowdMed.\u003c/p>\n\u003cp>“They devote a lot of time to researching diagnoses and communicating with patients.”\u003c/p>\n\u003cp>\u003cstrong>Raising Millions for Clinical Research\u003c/strong>\u003c/p>\n\u003cp>When four-year-old Eliza O’Neill was diagnosed with a rare pediatric disease, her parents turned to social media with a poignant video. \u003ca href=\"http://www.gofundme.com/ElizaONeill\">They’ve now raised more than $2 million for Sanfilippo Syndrome\u003c/a> from 30,000 donors and are working with Nationwide Children’s Hospital in Ohio to speed clinical trials for a promising cure.\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe width=\"800\" height=\"425\" src=\"https://www.youtube.com/embed/G0IY8qG7J-I?rel=0\" frameborder=\"0\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>Campaigns like Eliza's and\u003ca href=\"http://www.alsa.org/about-us/ice-bucket-challenge-faq.html\"> the ALS Ice Bucket Challenge\u003c/a> —which raised $115 million in just a few months -- prove just how potent a platform social media can be for raising funds and awareness. The social media model is now being used for everything from \u003ca href=\"http://fightcolorectalcancer.org/do-something/raise-awareness/strong-arm-selfie/\">#strongarmselfies\u003c/a> for colon cancer to \u003ca href=\"http://bigstory.ap.org/article/west-africans-get-creative-ebola-awareness\">buckets of soapy water for Ebola awareness.\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Tapping into #FOMO for Public Health\u003c/strong>\u003c/p>\n\u003cp>UCLA studied using social networks to drive up peer pressure and combat the spread of AIDS. The Harnessing Online Peer Education \u003ca href=\"http://newsroom.ucla.edu/releases/combining-social-media-and-behavioral-psychology-could-lead-to-more-hiv-testing\">(HOPE) study\u003c/a> found that social media conversations could triple the request rate for at-home HIV tests in high-risk populations in just three weeks. The researchers are now focused on expanding the study’s lessons to combat substance abuse, depression and bullying.\u003c/p>\n\u003cp>“I think there’s a huge potential in social media—not necessarily because of social media itself, but because everyone uses it,” said Sean Young, executive director, UC Institute for Prediction Technology and UCLA Center for Digital Behavior and the primary investigator on the HOPE study.\u003c/p>\n\u003cp>“Researchers are typically behind the curve in terms of what people are using in technology. People who want to find sex partners, who want to find drugs, they’re going to use the most up-to-date technology to do that. Researchers need to stay ahead of the latest tech trends to keep up.”\u003c/p>\n\u003cp>\u003cstrong>Mining Social Data for Life-Saving Trends\u003c/strong>\u003c/p>\n\u003cp>The massive, real-time trove of public social media data is a potential gold mine for medical researchers. For example, University of Pennsylvania recently found that \u003ca href=\"http://pss.sagepub.com/content/26/2/159\">angry tweets were a strong predictor of fatal cardiac disease.\u003c/a> According to the study, the “model based only on Twitter language predicted [heart disease] mortality significantly better than did a model that combined 10 common demographic, socioeconomic and health risk factors, including smoking, diabetes, hypertension and obesity.”\u003c/p>\n\u003cfigure id=\"attachment_1551\" class=\"wp-caption alignright\" style=\"max-width: 432px\">\u003cimg class=\" wp-image-1551\" src=\"http://ww2.kqed.org/futureofyou/wp-content/uploads/sites/13/2015/04/EbolaTracking-1.jpg\" alt=\"Screenshot of a real-time Ebola tracking map from researchers at Northeastern \" width=\"432\" height=\"305\" srcset=\"https://ww2.kqed.org/app/uploads/sites/13/2015/04/EbolaTracking-1.jpg 1169w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/EbolaTracking-1-400x283.jpg 400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/EbolaTracking-1-800x566.jpg 800w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/EbolaTracking-1-768x543.jpg 768w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/EbolaTracking-1-320x226.jpg 320w\" sizes=\"(max-width: 432px) 100vw, 432px\">\u003cfigcaption class=\"wp-caption-text\">Screenshot of a real-time Ebola tracking map from researchers at Northeastern \u003ccite>(Emily Peters)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Researchers at Northeastern University created a real-time map tracking international \u003ca href=\"http://ebolatracking.org\">Ebola awareness\u003c/a> through tweets. In Italy, scientists improved on Google’s Flu Trends to create accurate \u003ca href=\"http://www.aiimjournal.com/article/S0933-3657(14)00004-9/abstract\">“syndromic surveillance”\u003c/a> of flu through Twitter. While the potential for social media in research is huge, there are emerging debates about the \u003ca href=\"http://sciencelife.uchospitals.edu/2014/10/21/a-tempting-source-of-data-social-media-is-uncharted-ethical-territory-for-medical-research/\">ethics and accuracy of using the data.\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Direct Messaging Candidates for Clinical Trials\u003c/strong>\u003c/p>\n\u003cp>An estimated 30 percent of the work of a clinical trial is spent on patient recruiting, and difficulty finding patients is cited as the top reason that clinical research is delayed. Social media is changing this fast.\u003c/p>\n\u003cfigure id=\"attachment_1553\" class=\"wp-caption alignleft\" style=\"max-width: 385px\">\u003cimg class=\" wp-image-1553\" src=\"http://ww2.kqed.org/futureofyou/wp-content/uploads/sites/13/2015/04/2_other_patients.png\" alt=\"A graphic developed by PatientsLikeMe\" width=\"385\" height=\"385\" srcset=\"https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients.png 2048w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-400x400.png 400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-600x600.png 600w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-1180x1180.png 1180w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-768x768.png 768w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-320x320.png 320w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-32x32.png 32w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-64x64.png 64w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-96x96.png 96w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-128x128.png 128w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-75x75.png 75w\" sizes=\"(max-width: 385px) 100vw, 385px\">\u003cfigcaption class=\"wp-caption-text\">A graphic developed by PatientsLikeMe \u003ccite>(PatientsLikeMe)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In fact, \u003ca href=\"http://pediatrics.aappublications.org/content/early/2014/04/09/peds.2013-2966.abstract\">one study in the journal Pediatrics\u003c/a> found that 84 percent of patients for two recent pediatric rare disease trials were referred via social media. The patient social network \u003ca href=\"http://patientslikeme.com\">PatientsLikeMe\u003c/a> even has a tool to automatically match members to over 45,000 clinical trial opportunities. Patient recruitment via social networks could lead to quicker and more cost-effective research for cures.\u003c/p>\n\u003cp>\u003cstrong>Paging Doctors About the Conversation\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_1554\" class=\"wp-caption alignleft\" style=\"max-width: 460px\">\u003cimg class=\"wp-image-1554\" src=\"http://ww2.kqed.org/futureofyou/wp-content/uploads/sites/13/2015/04/171497-INFO.jpeg\" alt=\"A heat map of salaries for general surgeons by U.S. country\" width=\"460\" height=\"230\" srcset=\"https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO.jpeg 2400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO-400x200.jpeg 400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO-800x400.jpeg 800w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO-1180x590.jpeg 1180w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO-768x384.jpeg 768w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO-320x160.jpeg 320w\" sizes=\"(max-width: 460px) 100vw, 460px\">\u003cfigcaption class=\"wp-caption-text\">A heat map of salaries for general surgeons by region. \u003ccite>(Doximity)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Strict privacy restrictions made social media a dangerous territory for medical professionals early on, but the healthcare sector is adapting quickly.\u003c/p>\n\u003cp>Professional networks such as \u003ca href=\"http://sermo.com\">Sermo\u003c/a>, \u003ca href=\"http://doximity.com\">Doximity\u003c/a> and \u003ca href=\"https://figure1.com/\">Figure 1\u003c/a> have created physician-only social spaces for collaboration. Doximity has gone so far as to crowd-source information on medical training and salaries to provide back to its doctor membership. \u003ca href=\"http://network.socialmedia.mayoclinic.org/social-media-residency/\">Mayo Clinic’s Center for Social Media\u003c/a> has been a leader in helping doctors and medical organizations to dip their toes in the social waters.\u003c/p>\n\u003cp>\u003cstrong>What's Trending? Organ Donations\u003c/strong>\u003c/p>\n\u003cp>When Facebook added a single organ donation question to their timeline, over 57,000 people announced their intentions to be donors, and 13,000 officially joined their state registry in a single day— \u003ca href=\"http://www.hopkinsmedicine.org/news/media/releases/the_facebook_effect_social_media_dramatically_boosts_organ_donor_registration\">an increase of 21 times\u003c/a> over normal registration rates, according to Johns Hopkins researchers. The long-term impact of Facebook’s organ donation campaign is still being studied, but it’s a hopeful step for the over 100,000 Americans currently on organ waiting lists.\u003c/p>\n\u003cp>\u003cstrong>Making Disease Awareness Personal\u003c/strong>\u003c/p>\n\u003cp>Lastly, a social media campaign made use of Facebook’s unique features to cleverly raise awareness of a terrible disease. In Holland, health advocates photoshopped people into pictures of events they never attended and then tagged them on Facebook. A followup message said, “Confusing, right? You’re now experiencing what it’s like to have Alzheimer’s disease.” Skip to the bottom for \u003ca href=\"https://vimeo.com/85254361\">a video\u003c/a> with details of their ingenious social campaign.\u003c/p>\n\u003cp>All the examples above took place in the past few years, which suggests that this potent combination of social media and medicine is still in its early days. Despite concerns about consumer privacy and some reticence from healthcare leaders, researchers, doctors, and patients have found fresh new ways to make the most of the social networks that connect us all.\u003c/p>\n\u003cp>[vimeo 85254361 w=500 h=281]\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>Disclosure: Peters is a shareholder in Doximity having worked with them until February of 2015. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"The health sector is leveraging social media in unexpected ways, whether it's live-streaming a surgery or \"crowdsourcing\" medical knowledge. ","status":"publish","parent":0,"modified":1428955257,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":42,"wordCount":1522},"headData":{"title":"9 Fresh Ways Medicine Makes Use of Social Media | KQED","description":"The health sector is leveraging social media in unexpected ways, whether it's live-streaming a surgery or "crowdsourcing" medical knowledge. ","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"9 Fresh Ways Medicine Makes Use of Social Media","datePublished":"2015-04-13T19:06:09.000Z","dateModified":"2015-04-13T20:00:57.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"1261 http://ww2.kqed.org/futureofyou/?p=1261","disqusUrl":"https://ww2.kqed.org/futureofyou/2015/04/13/9-fresh-ways-medicine-makes-use-of-social-media/","disqusTitle":"9 Fresh Ways Medicine Makes Use of Social Media","path":"/futureofyou/1261/9-fresh-ways-medicine-makes-use-of-social-media","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>Author Emily F. Peters is founder of \u003ca href=\"http://www.uncommonbold.com/\">Uncommon Bold\u003c/a>, a San Francisco–based brand strategy studio. Reach her on Twitter: \u003ca href=\"https://twitter.com/EmilyFPeters\">@emilyfpeters\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>Facebook has 1.3 billion users, more than 900 million people use Twitter, and an hour of video is uploaded to YouTube every single second. In the last decade, social networks have fundamentally changed the ways we connect, build communities and \u003ca href=\"http://giphy.com/search/ninja-cat\">share ninja cat GIFs\u003c/a>.\u003c/p>\n\u003cp>So much about health care seems perfectly matched for this modern landscape of social media: All those heart-wrenching stories of recovery against the odds, inspiring new robotic inventions, cases of doctors who just care too much and loads of “you’ll never believe” medical research.\u003c/p>\n\u003cp>But when it comes to social media, the health sector is just getting started.\u003c/p>\n\u003cp>\"Healthcare is habitually late to the party when it comes to marketing and communications, as it's a heavily regulated industry. Social media is no exception,\" said Amanda Changuris, a social media marketing analyst at Highmark and an advisor to the \u003ca href=\"http://network.socialmedia.mayoclinic.org/about-3/\">Mayo Clinic Center for Social Media.\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"The good news is that there are now some truly excellent minds putting the medium through its paces for the benefit of patients, physicians and the public in general,\" said Changuris.\u003c/p>\n\u003cp>What can social media and medicine do? From organ donations to #FOMO (which stands for \"fear of missing out\"), here are nine ingenious examples of health care making the most of social networks:\u003c/p>\n\u003cp>\u003cstrong>Opening Operating Rooms to the World\u003c/strong>\u003c/p>\n\u003cp>If blood and gore doesn't make you squeamish, tune into live hospital video streams. Health organizations are tapping into our fascination with medicine and human anatomy by broadcasting surgical procedures via social media.\u003c/p>\n\u003cp>\u003ca href=\"http://www.swedish.org/landing-pages/cochlear-implant-and-hearing-loss-web-series\">The Swedish Medical Center in Washington State\u003c/a> ran a live broadcast of a cochlear implant surgery and followed up with emotional video of the patient listening to music for the first time. \u003ca href=\"http://www.memorialhermann.org/body-of-experts/c-section-twittercast/\">Memorial Hermann Hospital in Texas \u003c/a>showed a six-pound baby boy being delivered via cesarean section live from the OR on Twitter. \u003ca href=\"http://newsroom.ucla.edu/stories/ucla-live-tweets-surgery-to-implant-246356\">UCLA broadcast live on Vine \u003c/a>during brain surgery, showing the Parkinson’s patient playing country music guitar mid-operation.\u003c/p>\n\u003cfigure id=\"attachment_1550\" class=\"wp-caption alignleft\" style=\"max-width: 1280px\">\u003cimg class=\"size-full wp-image-1550\" src=\"http://ww2.kqed.org/futureofyou/wp-content/uploads/sites/13/2015/04/456343289_1280x720.jpg\" alt='A screenshot from a video intended to reduce fears about the \"snip\"' width=\"1280\" height=\"720\" srcset=\"https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720.jpg 1280w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720-400x225.jpg 400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720-800x450.jpg 800w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720-1180x664.jpg 1180w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720-768x432.jpg 768w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/456343289_1280x720-320x180.jpg 320w\" sizes=\"(max-width: 1280px) 100vw, 1280px\">\u003cfigcaption class=\"wp-caption-text\">A screenshot from a video intended to reduce fears about the \"snip\" \u003ccite>(YouTube/ World Vasectomy Day)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>And in 2014, the doctors behind \u003ca href=\"http://www.worldvasectomyday.org\">World Vasectomy Day\u003c/a> took it a step further with a single-day live broadcast of 25 vasectomies. Over 10,000 viewers tuned in to the video stream of surgeries, international video interviews and short documentaries -- all as part of advocacy efforts to reduce fear of “the snip.”\u003c/p>\n\u003cp>\u003cstrong>Crowdsourcing Tough Medical Diagnoses\u003c/strong>\u003c/p>\n\u003cp>The average patient who signs up to a website called \u003ca href=\"http://crowdmed.com\">CrowdMed\u003c/a> has been sick for about eight years, spent more than $55,000 on medical expenses and still doesn’t have a diagnosis for their disease. The crowdsourcing startup helps patients reach a network of “medical detectives”— mostly healthcare professionals and medical students across 23 countries—with their tough medical cases.\u003c/p>\n\u003cp>\u003ca href=\"https://www.crowdmed.com/our-stories/julietta\">One patient, Juliette (pseudonym), \u003c/a>found a diagnosis and cure in just two weeks for a painful swelling condition that had kept her bedridden and undergoing surgery for two decades.\u003c/p>\n\u003cp>“Our 'medical detectives' spend an average of 11 hours per month solving medical cases on the network, which is more time than the average user spends on any other online social media,” said Jessica Greenwalt, co-founder of CrowdMed.\u003c/p>\n\u003cp>“They devote a lot of time to researching diagnoses and communicating with patients.”\u003c/p>\n\u003cp>\u003cstrong>Raising Millions for Clinical Research\u003c/strong>\u003c/p>\n\u003cp>When four-year-old Eliza O’Neill was diagnosed with a rare pediatric disease, her parents turned to social media with a poignant video. \u003ca href=\"http://www.gofundme.com/ElizaONeill\">They’ve now raised more than $2 million for Sanfilippo Syndrome\u003c/a> from 30,000 donors and are working with Nationwide Children’s Hospital in Ohio to speed clinical trials for a promising cure.\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe width=\"800\" height=\"425\" src=\"https://www.youtube.com/embed/G0IY8qG7J-I?rel=0\" frameborder=\"0\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>Campaigns like Eliza's and\u003ca href=\"http://www.alsa.org/about-us/ice-bucket-challenge-faq.html\"> the ALS Ice Bucket Challenge\u003c/a> —which raised $115 million in just a few months -- prove just how potent a platform social media can be for raising funds and awareness. The social media model is now being used for everything from \u003ca href=\"http://fightcolorectalcancer.org/do-something/raise-awareness/strong-arm-selfie/\">#strongarmselfies\u003c/a> for colon cancer to \u003ca href=\"http://bigstory.ap.org/article/west-africans-get-creative-ebola-awareness\">buckets of soapy water for Ebola awareness.\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Tapping into #FOMO for Public Health\u003c/strong>\u003c/p>\n\u003cp>UCLA studied using social networks to drive up peer pressure and combat the spread of AIDS. The Harnessing Online Peer Education \u003ca href=\"http://newsroom.ucla.edu/releases/combining-social-media-and-behavioral-psychology-could-lead-to-more-hiv-testing\">(HOPE) study\u003c/a> found that social media conversations could triple the request rate for at-home HIV tests in high-risk populations in just three weeks. The researchers are now focused on expanding the study’s lessons to combat substance abuse, depression and bullying.\u003c/p>\n\u003cp>“I think there’s a huge potential in social media—not necessarily because of social media itself, but because everyone uses it,” said Sean Young, executive director, UC Institute for Prediction Technology and UCLA Center for Digital Behavior and the primary investigator on the HOPE study.\u003c/p>\n\u003cp>“Researchers are typically behind the curve in terms of what people are using in technology. People who want to find sex partners, who want to find drugs, they’re going to use the most up-to-date technology to do that. Researchers need to stay ahead of the latest tech trends to keep up.”\u003c/p>\n\u003cp>\u003cstrong>Mining Social Data for Life-Saving Trends\u003c/strong>\u003c/p>\n\u003cp>The massive, real-time trove of public social media data is a potential gold mine for medical researchers. For example, University of Pennsylvania recently found that \u003ca href=\"http://pss.sagepub.com/content/26/2/159\">angry tweets were a strong predictor of fatal cardiac disease.\u003c/a> According to the study, the “model based only on Twitter language predicted [heart disease] mortality significantly better than did a model that combined 10 common demographic, socioeconomic and health risk factors, including smoking, diabetes, hypertension and obesity.”\u003c/p>\n\u003cfigure id=\"attachment_1551\" class=\"wp-caption alignright\" style=\"max-width: 432px\">\u003cimg class=\" wp-image-1551\" src=\"http://ww2.kqed.org/futureofyou/wp-content/uploads/sites/13/2015/04/EbolaTracking-1.jpg\" alt=\"Screenshot of a real-time Ebola tracking map from researchers at Northeastern \" width=\"432\" height=\"305\" srcset=\"https://ww2.kqed.org/app/uploads/sites/13/2015/04/EbolaTracking-1.jpg 1169w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/EbolaTracking-1-400x283.jpg 400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/EbolaTracking-1-800x566.jpg 800w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/EbolaTracking-1-768x543.jpg 768w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/EbolaTracking-1-320x226.jpg 320w\" sizes=\"(max-width: 432px) 100vw, 432px\">\u003cfigcaption class=\"wp-caption-text\">Screenshot of a real-time Ebola tracking map from researchers at Northeastern \u003ccite>(Emily Peters)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Researchers at Northeastern University created a real-time map tracking international \u003ca href=\"http://ebolatracking.org\">Ebola awareness\u003c/a> through tweets. In Italy, scientists improved on Google’s Flu Trends to create accurate \u003ca href=\"http://www.aiimjournal.com/article/S0933-3657(14)00004-9/abstract\">“syndromic surveillance”\u003c/a> of flu through Twitter. While the potential for social media in research is huge, there are emerging debates about the \u003ca href=\"http://sciencelife.uchospitals.edu/2014/10/21/a-tempting-source-of-data-social-media-is-uncharted-ethical-territory-for-medical-research/\">ethics and accuracy of using the data.\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Direct Messaging Candidates for Clinical Trials\u003c/strong>\u003c/p>\n\u003cp>An estimated 30 percent of the work of a clinical trial is spent on patient recruiting, and difficulty finding patients is cited as the top reason that clinical research is delayed. Social media is changing this fast.\u003c/p>\n\u003cfigure id=\"attachment_1553\" class=\"wp-caption alignleft\" style=\"max-width: 385px\">\u003cimg class=\" wp-image-1553\" src=\"http://ww2.kqed.org/futureofyou/wp-content/uploads/sites/13/2015/04/2_other_patients.png\" alt=\"A graphic developed by PatientsLikeMe\" width=\"385\" height=\"385\" srcset=\"https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients.png 2048w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-400x400.png 400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-600x600.png 600w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-1180x1180.png 1180w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-768x768.png 768w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-320x320.png 320w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-32x32.png 32w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-64x64.png 64w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-96x96.png 96w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-128x128.png 128w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/2_other_patients-75x75.png 75w\" sizes=\"(max-width: 385px) 100vw, 385px\">\u003cfigcaption class=\"wp-caption-text\">A graphic developed by PatientsLikeMe \u003ccite>(PatientsLikeMe)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In fact, \u003ca href=\"http://pediatrics.aappublications.org/content/early/2014/04/09/peds.2013-2966.abstract\">one study in the journal Pediatrics\u003c/a> found that 84 percent of patients for two recent pediatric rare disease trials were referred via social media. The patient social network \u003ca href=\"http://patientslikeme.com\">PatientsLikeMe\u003c/a> even has a tool to automatically match members to over 45,000 clinical trial opportunities. Patient recruitment via social networks could lead to quicker and more cost-effective research for cures.\u003c/p>\n\u003cp>\u003cstrong>Paging Doctors About the Conversation\u003c/strong>\u003c/p>\n\u003cfigure id=\"attachment_1554\" class=\"wp-caption alignleft\" style=\"max-width: 460px\">\u003cimg class=\"wp-image-1554\" src=\"http://ww2.kqed.org/futureofyou/wp-content/uploads/sites/13/2015/04/171497-INFO.jpeg\" alt=\"A heat map of salaries for general surgeons by U.S. country\" width=\"460\" height=\"230\" srcset=\"https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO.jpeg 2400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO-400x200.jpeg 400w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO-800x400.jpeg 800w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO-1180x590.jpeg 1180w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO-768x384.jpeg 768w, https://ww2.kqed.org/app/uploads/sites/13/2015/04/171497-INFO-320x160.jpeg 320w\" sizes=\"(max-width: 460px) 100vw, 460px\">\u003cfigcaption class=\"wp-caption-text\">A heat map of salaries for general surgeons by region. \u003ccite>(Doximity)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Strict privacy restrictions made social media a dangerous territory for medical professionals early on, but the healthcare sector is adapting quickly.\u003c/p>\n\u003cp>Professional networks such as \u003ca href=\"http://sermo.com\">Sermo\u003c/a>, \u003ca href=\"http://doximity.com\">Doximity\u003c/a> and \u003ca href=\"https://figure1.com/\">Figure 1\u003c/a> have created physician-only social spaces for collaboration. Doximity has gone so far as to crowd-source information on medical training and salaries to provide back to its doctor membership. \u003ca href=\"http://network.socialmedia.mayoclinic.org/social-media-residency/\">Mayo Clinic’s Center for Social Media\u003c/a> has been a leader in helping doctors and medical organizations to dip their toes in the social waters.\u003c/p>\n\u003cp>\u003cstrong>What's Trending? Organ Donations\u003c/strong>\u003c/p>\n\u003cp>When Facebook added a single organ donation question to their timeline, over 57,000 people announced their intentions to be donors, and 13,000 officially joined their state registry in a single day— \u003ca href=\"http://www.hopkinsmedicine.org/news/media/releases/the_facebook_effect_social_media_dramatically_boosts_organ_donor_registration\">an increase of 21 times\u003c/a> over normal registration rates, according to Johns Hopkins researchers. The long-term impact of Facebook’s organ donation campaign is still being studied, but it’s a hopeful step for the over 100,000 Americans currently on organ waiting lists.\u003c/p>\n\u003cp>\u003cstrong>Making Disease Awareness Personal\u003c/strong>\u003c/p>\n\u003cp>Lastly, a social media campaign made use of Facebook’s unique features to cleverly raise awareness of a terrible disease. In Holland, health advocates photoshopped people into pictures of events they never attended and then tagged them on Facebook. A followup message said, “Confusing, right? You’re now experiencing what it’s like to have Alzheimer’s disease.” Skip to the bottom for \u003ca href=\"https://vimeo.com/85254361\">a video\u003c/a> with details of their ingenious social campaign.\u003c/p>\n\u003cp>All the examples above took place in the past few years, which suggests that this potent combination of social media and medicine is still in its early days. Despite concerns about consumer privacy and some reticence from healthcare leaders, researchers, doctors, and patients have found fresh new ways to make the most of the social networks that connect us all.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"vimeo","attributes":{"named":{"w":"500","h":"281","label":"85254361"},"numeric":["85254361"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Disclosure: Peters is a shareholder in Doximity having worked with them until February of 2015. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/futureofyou/1261/9-fresh-ways-medicine-makes-use-of-social-media","authors":["7236"],"programs":["futureofyou_54"],"series":["futureofyou_172"],"categories":["futureofyou_1","futureofyou_73"],"tags":["futureofyou_175","futureofyou_176","futureofyou_178","futureofyou_177","futureofyou_80","futureofyou_173","futureofyou_174","futureofyou_179"],"featImg":"futureofyou_1483","label":"futureofyou_54"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/All-Things-Considered-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. 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On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. 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For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us","airtime":"SUN 2pm-3pm, MON 12am-1am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png","officialWebsiteLink":"https://www.wnycstudios.org/shows/otm","meta":{"site":"news","source":"wnyc"},"link":"/radio/program/on-the-media","subscribe":{"apple":"https://itunes.apple.com/us/podcast/on-the-media/id73330715?mt=2","tuneIn":"https://tunein.com/radio/On-the-Media-p69/","rss":"http://feeds.wnyc.org/onthemedia"}},"our-body-politic":{"id":"our-body-politic","title":"Our Body Politic","info":"Presented by KQED, KCRW and KPCC, and created and hosted by award-winning journalist Farai Chideya, Our Body Politic is unapologetically centered on reporting on not just how women of color experience the major political events of today, but how they’re impacting those very issues.","airtime":"SAT 6pm-7pm, SUN 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Our-Body-Politic-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://our-body-politic.simplecast.com/","meta":{"site":"news","source":"kcrw"},"link":"/radio/program/our-body-politic","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/our-body-politic/id1533069868","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feGFQaHMxcw","spotify":"https://open.spotify.com/show/4ApAiLT1kV153TttWAmqmc","rss":"https://feeds.simplecast.com/_xaPhs1s","tuneIn":"https://tunein.com/podcasts/News--Politics-Podcasts/Our-Body-Politic-p1369211/"}},"pbs-newshour":{"id":"pbs-newshour","title":"PBS NewsHour","info":"Analysis, background reports and updates from the PBS NewsHour putting today's news in context.","airtime":"MON-FRI 3pm-4pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/PBS-News-Hour-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.pbs.org/newshour/","meta":{"site":"news","source":"pbs"},"link":"/radio/program/pbs-newshour","subscribe":{"apple":"https://itunes.apple.com/us/podcast/pbs-newshour-full-show/id394432287?mt=2","tuneIn":"https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/","rss":"https://www.pbs.org/newshour/feeds/rss/podcasts/show"}},"perspectives":{"id":"perspectives","title":"Perspectives","tagline":"KQED's series of of daily listener commentaries since 1991","info":"KQED's series of of daily listener commentaries since 1991.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Perspectives-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/perspectives/","meta":{"site":"radio","source":"kqed","order":"15"},"link":"/perspectives","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/id73801135","npr":"https://www.npr.org/podcasts/432309616/perspectives","rss":"https://ww2.kqed.org/perspectives/category/perspectives/feed/","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvcGVyc3BlY3RpdmVzL2NhdGVnb3J5L3BlcnNwZWN0aXZlcy9mZWVkLw"}},"planet-money":{"id":"planet-money","title":"Planet Money","info":"The economy explained. 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The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.","airtime":"SAT 4pm-5pm","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/reveal300px.png","officialWebsiteLink":"https://www.revealnews.org/episodes/","meta":{"site":"news","source":"npr"},"link":"/radio/program/reveal","subscribe":{"apple":"https://itunes.apple.com/us/podcast/reveal/id886009669","tuneIn":"https://tunein.com/radio/Reveal-p679597/","rss":"http://feeds.revealradio.org/revealpodcast"}},"says-you":{"id":"says-you","title":"Says You!","info":"Public radio's game show of bluff and bluster, words and whimsy. 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