Ongoing fires in Northern California have destroyed at least 2,000 homes and businesses including one of Napa’s oldest wineries, White Rock Vineyards. The wine industry and tourism provide approximately 100,000 jobs to Sonoma and Napa counties and generate about $13 billion annually for each county, according to 2014 figures. In this segment, we’ll discuss the economic costs of the fires and hear from some of those affected.

Robert Eyler,
professor of economics; dean of the School of Extended and International Education, Sonoma State University
Tawnie Logan, board chairperson, Sonoma County Growers Alliance

More Information:

Sonoma, Napa County Fires Expected to Have Devastating Economic Impact 11 October,2017Michael Krasny

  • Skip Conrad

    Is this a wake up call that we can’t build densely in fire zones, flood plains, earthquake faults, unstable slopes, etc.? Certain interests seem intent on packing our state with as many people as possible.
    The state is big, yet has little stable livable land surface.

    • Noelle

      If insurance companies refused to cover homes in the urban-wildland interface, floodplains etc and the government would not have insurance coverage when insurance companies don’t want to cover these areas perhaps this problem would be resolved.

  • Kurt thialfad

    How can we expect the feds to be quick to arrive with financial aid since governor brown signed SB54? If we don’t cooperate with the feds, how can we expect the feds to cooperate with us?

    • Noelle

      Well POTUS did issue a Major Disaster Declaration.

    • Gene K.

      You might want to update your info. A major disaster declaration has been made and FEMA is on site.

  • ned in berkeley

    To the many complaining about the local and state government responses to the fires, their ability to respond to incidents like this is very much tied to tax revenue and budgets. There has been a lot of pressure over the last several decades to reduce taxes but people should be reminded that it is these taxes that enable state and local governments to maintain robust emergency services.

    • Gene K.

      There is no way any amount of fire teams could have been marshaled to stop this. There were 70 MPH winds and much of the initial damage was done in first 12 hours. People barely escaped with their lives.

    • Curious

      That’s why we need to import millions more illegal, illiterate, manual laborers to live on welfare.

  • Rebekah Balboni

    Anyone know if there are any simple direct donation methods to post via social media? I find with the younger generation, they are more likely to give money if they just push one button or text or venmo $. Instant donations could potentially bring in a lot of money to the suffering families/communities up north.

  • Jim Fournier

    I found it disgraceful that your host dismissed a caller as he attempted to include the larger context of climate change predictions and increased risk and intensity of fire. Especially as the caller had mentioned that he worked professionally in the field. The next report went to the (short term) effect of the fires on the wine industry. This behavior, by individual hosts, or by station policy, serves to dumb down our society’s capacity to overcome denial and face systemic issues.


Michael Krasny

Michael Krasny, PhD, has been in broadcast journalism since 1983. He was with ABC in both radio and television and migrated to public broadcasting in 1993. He has been Professor of English at San Francisco State University and also taught at Stanford, the University of San Francisco and the University of California, as well as in the Fulbright International Institutes. A veteran interviewer for the nationally broadcast City Arts and Lectures, he is the author of a number of books, including “Off Mike: A Memoir of Talk Radio and Literary Life” (Stanford University Press) “Spiritual Envy” (New World); “Sound Ideas” (with M.E. Sokolik/ McGraw-Hill); “Let There Be Laughter” (Harper-Collins) as well as the twenty-four lecture series in DVD, audio and book, “Short Story Masterpieces” (The Teaching Company). He has interviewed many of the world’s leading political, cultural, literary, science and technology figures, as well as major figures from the world of entertainment. He is the recipient of many awards and honors including the S.Y. Agnon Medal for Intellectual Achievement; The Eugene Block Award for Human Rights Journalism; the James Madison Freedom of Information Award; the Excellence in Journalism Award from the National Lesbian and Gay Journalists Association; Career Achievement Award from the Society of Professional Journalists and an award from the Radio and Television News Directors Association. He holds a B.A. (cum laude) and M.A. from Ohio University and a PhD from the University of Wisconsin.

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