San Francisco Mayor Ed Lee last week joined other big-city mayors in telling fast food chain Chick-fil-A that its stores are not welcome in their cities. The controversy started when the company’s owner stated his opposition to same-sex marriage and support for “the biblical definition of the family unit.” We discuss the risks and benefits for companies that wade into politics and social issues. Does a company’s politics play into your buying decisions?
Tim Calkins, professor of marketing, Kellogg School of Management, Northwestern University
Debra Saunders, columnist, San Francisco Chronicle
Richard Socarides, longtime gay rights advocate and former Clinton White House senior adviser
Bryan Fischer, director of issue analysis, American Family Association
Andy Bagnall, vice president of client services, Global Advertising Strategies Inc.