KQED Radio
KQED Newssee more
Latest Newscasts:KQEDNPR
Player Sponsored By
upper waypoint

Leonard Mlodinow: 'Subliminal'

at
Save ArticleSave Article
Failed to save article

Please try again

 (Getty Images)

We’d like to think that the choices we make are the product of deliberate, conscious reasoning. But Leonard Mlodinow says that’s not the whole story. In his new book, “Subliminal: How Your Unconscious Mind Rules Your Behavior,” Mlodinow discusses the many hidden quirks of the human brain that shape our decisions and understanding of the world.

Mlodinow’s other books include “Feynman’s Rainbow,” “The Drunkard’s Walk: How Randomness Rules Our Lives” and “Grand Design,” co-authored with Stephen Hawking.

Guests:

Leonard Mlodinow, author, screenwriter, physicist and lecturer at the California Institute of Technology

Sponsored

lower waypoint
next waypoint
NPR's Sarah McCammon on Leaving the Evangelical ChurchKQED Youth Takeover: We’re Getting a WNBA TeamRainn Wilson from ‘The Office’ on Why We Need a Spiritual RevolutionForum From the Archives: Remembering Glide Memorial's Cecil WilliamsErik Aadahl on the Power of Sound in FilmKQED Youth Takeover: How Can San Jose Schools Create Safer Campuses?Supreme Court Hears Oral Arguments in Major Homelessness CasePercival Everett’s Novel “James” Recenters the Story of Huck FinnHave We Entered Into a New Cold War Era?KQED Youth Takeover: How Social Media is Changing Political Advertising