Retailers hope for hordes of shoppers on Black Friday, the traditional day of buying fever after Thanksgiving. In this hour, we focus on what appeals to tweens and teens and why and how they buy.
Black Friday and the 'Net Generation'
Guests:
Kit Yarrow, author of "Gen Buy: How Tweens, Teens and Twenty-Somethings are Revolutionizing Retail" and professor of psychology and marketing at Golden Gate University
Rob Walker, author of "Buying In: The Secret Dialogue Between What We Buy and Who We Are" and columnist for the New York Times Magazine
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