Can a company get more innovative ideas or solutions from outsiders than from its own employees? Netflix just paid $1 million, in a contest open to anyone, to a group of outside researchers for software to improve its movie recommendation system. We discuss how some companies are turning to new technology and techniques to foster innovation in a down economy.
David Ritter, chief technology officer for Innocentive Inc.
Robert Sutton, professor of organizational behavior, management science and engineering at the Stanford Business School and author of "The No Asshole Rule"
Farhad Manjoo, technology columnist for Slate.com