As consumers become increasingly aware and concerned for the environment, Forum discusses the current push for companies to use and advertise environmentally responsible practices.

Claudia Deutsch, New York Times reporter specializing in business and environment
Ted Nordhaus, partner, American Environics- a social values research and strategy firm, and co-author of a forthcoming book on political strategies to address global warming
Joel Makower, chairman and executive editor, Green World Media Inc., and author of several books on socially responsible business practices. He's consulted with companies ranging from Cliff Bar to Procter & Gamble
Annie Longsworth, managing director, San Francisco office of Cohn and Wolfe, a public relations firm, and earlier this year launched a division of the company devoted to environmental communication strategies

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