KQED Media Literacy Innovator Program Eligibility

Each spring, we accept new applications to the KQED Media Literacy Innovator program. Participants commit to a year of serving as ambassadors to their education communities. You’ll find detailed information below about eligibility requirements, how to apply and how this program might support your goals.

“As a media literacy ambassador, I love being able to interact with innovative educators intent on bringing digital media literacy to their classrooms in engaging ways. My students reaped the benefits of the experience of my fellow ambassadors. Thanks to this program, my students and I have acquired a strong foundation of media literacy skills.”
– Mariana Garcia Serrato, Middle School Science and Engineering

Who We Are Looking For

In general, a KQED Teacher Ambassador is an educator who is:

  • Excited to share KQED services and resources with other educators
  • A K-12 classroom teacher, instructional coach or librarian in the U.S. who regularly works with students in and outside of the classroom or supports the work of teachers
  • Actively uses KQED Education resources in the classroom or in their work supporting classroom teachers
  • Passionate about amplifying youth voice, making media and civic engagement
  • Media savvy inside and outside the classroom


To be eligible for the KQED Media Literacy Innovator program, participants must:

Be a K-12 educator employed in the U.S. as one of the following:

  • A teacher at a public, charter, private or parochial school, in any grade or subject
  • Instructional coach or technology coordinator who works with teachers to support their work with students
  • Librarian who supports teachers or students in media literacy learning

Be an active user of KQED educational resources, including:

  • Having completed at least two KQED Teach courses, OR
  • Participation of their full classroom in at least two KQED Learn Discussions or one Investigation on KQED Learn resulting in Make & Shares that include at least one form of media (i.e. is not an all text response)


  • Regularly use and create media in the classroom (and can provide examples)
  • Demonstrate leadership within their school, district and community
  • Be able to dedicate 5-10 hours per month to fulfill ambassador obligations for the full course of the program year


Once selected as a KQED Media Literacy Innovator, you’ll be expected to:

Earn three KQED media literacy micro-credentials* during the program year, including at least one of the following:

  • Making Media for Classroom Use Level 1
  • Analyzing Media
  • Evaluating Online Information

Continue to actively use KQED Teach and/or KQED Learn, including:

  • Posting lesson plans and Make & Shares on KQED Teach
  • Being active on the KQED Teach community, posting comments and responding to other educators’ work
  • Having your classrooms participate in Discussions and Investigations on KQED Learn


  • Regularly share KQED resources and announcements with your professional network via social media, email, word-of-mouth, etc.
  • Participate in other opportunities as they arise

*If you are a Certified PBS Media Literacy Educator, you have met this requirement.

Applications are closed for the 2019-2020 cohort. They will reopen in spring 2020.  Check back in the fall to learn more about the requirements for the 2020-2021 school year.

KQED Media Literacy Innovator Program Eligibility 30 April,2019Janelle Kim

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