"His sushi is the best in the world," says David Gelb, who directed the film. "For someone who has a taste for true, pure Japanese sushi, I mean it's a place you kind of have to go to."

But for the many of us who haven't been lucky enough to grab one those 10 prized seats, Gelb joined All Things Considered's Melissa Block, to talk about what it's like to dine at such a iconic place.

For starters, the restaurant is hidden in the basement of an office building and offers only one item on its menu — the omakase course — which can cost between $300 and $400 per person. It consists of 20 pieces of sushi, prepared and served one at a time.

"There are no appetizers, no rolls of any kind," Gelb says. "It's purely his style of sushi, which is kind of the classic Tokyo style, which is basically just fish and rice and seasoning, maybe a soy sauce or a nikiri, which is a kind of sweetened soy sauce."

And if you're fortunate enough to be one of Ono's costumers, don't even think about ordering off the menu – even if you are the president of the United States. "The Jiro that I know would not change his sushi for anyone," Gelb says, adding that "he just gives you what he feels is the best of the day."

And Ono really means the best. Every day, for instance, Ono massages the octopus he's planning to serve for an hour.

"The octopuses that he gets are trolling the seafloor, eating clams and other delicious shellfish," Gelb says. "And so he's getting the octopus that has the best diet and then he massages it – or has his apprentices massage it, because he's getting on in the years – to bring out the best flavors.

Sashimi from Sukiyabashi Jiro restaurant in Tokyo. Photo: Leon Brocard/Flickr

That's because to Ono, making sushi is more than just a job; it's an art form, an obsession, even. In the film, he tells Gelb that he'd wake up in the middle of the night and dreams that he'd have visions of sushi.

"His philosophy of work, where it's about finding a routine and mastering that craft, it applies to any kind of art," he adds.

So you can imagine, eating in front of such a meticulous artist can get a bit intimidating.

"The first time that I ate there, I was very nervous," Gelb tells Block. "I mean the man is a living legend, and he watches, and he observes the customers very closely, and it so it can be a nerve-wracking experience."

But, he says, the sushi is so good that the tension melts away.

"The restaurant is very quiet; there's no music or anything," Gelb adds. "There's just the sound of the fountain and you kind of got into this sushi trance, and it's quite an amazing experience."

Copyright 2014 NPR.

Sukiyabashi JiroSukiyabashi Jiro

Obama Gets A Taste Of Jiro's 'Dream' Sushi In Name Of Diplomacy