One problem with Secret San Francisco's Facebook page is the fact that restaurant owners post on it about events happening at their own establishments. That is sort of lame, just on principle. I won't mention any of the names I recognized, but I have seen a few things written by a few people probably largely interested in generating business for themselves, not spreading the wealth of shared experience. Likewise, incidentally, some of the exuberant laudatory posts regarding bands I have never ever heard of come off as plants by members, friends of members, or girlfriends or boyfriends of members. The thing has been around for a few weeks and it's already nearly as tainted as Yelp, that dinosaur of a site plagued by posters grubbing for freebies by way of harsh critiques -- many of which seem far-fetched. On Yelp, after all, a reviewer might give a pupusa place two stars and claim a general deep-seated aversion to pupusas as sole cause for the expressed discontent.

The Internet insists on constantly providing us with new ways of searching out, organizing, and assessing the stuff we like to do in the city. Restaurants, bars, grocery stores, and street carts enjoy an absurd amount of attention on Twitter, Chowhound message-boards, assorted iPhone apps, Tablehopper (along with less ubiquitous electronic bulletins), and of course, now Secret San Francisco. The subjects are not necessarily new, but the channels of communication are configured differently with each innovation and trend. I don't want to blame them for all of the potential problems associated with the rampant sharing of the city's secrets. The real problem is that people have too much time on their hands, and they're choosing to spend it online, telling everyone they can about what they like and do not like. In addition to actually working at work, getting exercise, and playing with their kids, people should walk around and physically see the city for something other than a flickering stew of html, updates, messages, and links.

As a writer who masquerades as a blogger, I frequently fall prey to the tendency. On a daily basis, I must look for fresh topics to cover, and sometimes that leads me to rely too much on the Internet's ever-changing spectrum of social networking possibilities for inspiration. Someone reports something -- a secret, maybe -- and it ricochets off of other websites. It's linked, and re-linked, Tweeted, and re-Tweeted, posted, and re-posted. Writers here and there lackadaisically re-write the news as fresh content for a site, and the process starts again and again with slightly different slants each time. Within 24 hours, the secret is out like a light, nearly all bases are covered, and the story is as dead as a slab of fish on ice -- all thanks to the publicity pinball machine.

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