Disney responded by pulling the episode, which had only aired On Demand at that point, and posting this apology on its facebook page:

We are removing this particular episode from our regular programming schedule and will re-evaluate its references to gluten restrictions in the character's diet. Please accept our apologies for the upset this episode caused you and your family. We value your feedback and thank you for watching Disney Channel.

That, however, wasn't the last instance of a gluten-free diet being mocked. Now, a petition has been started over a new Hallmark card that makes fun of gluten-free foods.

The Hallmark card is supposed to be humorous, but many feel offended. Photo: Jacqueline Fogarty

In the petition, Jacqueline Fogarty writes, "Surely, Hallmark as a company does not condone bullying individuals who require medically necessary diets."

Certainly most people want to be able to laugh at themselves a little, but the concern is that the popular image of someone eating gluten-free is either the one Disney portrayed -- "annoying, sniveling, and demanding, repeatedly teased and excluded by the other children," wrote the original petitioner about the show -- or as a trendy diet.

While gluten-free diets have grown in popularity recently, with reportedly 1.6 million people eating exclusively gluten-free foods, there are medical reasons to abstain from gluten. Celiac disease causes the small intestine to become inflamed and damaged by gluten.

Modern hybridized wheat can also be difficult for some people to digest, said Thompson, and immune systems can so often be assaulted by different environmental toxins that the large gluten molecule is just one more thing the body has to deal with.

Certainly as gluten-free diets and foods become more common, they will be seen as less of an oddity. And, here in the Bay Area there's more tolerance of a gluten-free lifestyle.

"It's easier to be gluten-free here than a lot of places," said Thompson.

Adults also may be able to deal with being different from their peers or eating different foods. But it can be harder for kids, said Thompson.

At Thompson's son's private school in San Rafael the hot lunch is provided by a local organic market, which offers the kids a gluten-free option. But, still, Thompson didn't opt for the gluten-free meal for her kids because she didn't want them to feel different or awkward.

While she does believe it's important to be able to laugh at ourselves -- and it's easier to laugh when individuals are talking as opposed to corporations, because intentions can be more easily understood -- still she can't help but think of the struggles one of her son's friends has to go through. The five-year-old girl was diagnosed with celiac disease. She has to bring in different foods to class parties and use different things from the other kids.

"Really, do we need to put more of a burden on her?" says Thompson.

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