The first thing we were told when we entered Esan Classic, the new Thai restaurant on the edge of the Tenderloin for a recent media preview was “this is the most expensive Thai restaurant project in San Francisco; it was two and a half years in the making.”

With an introduction like that, it’s hard not to have impossibly high expectations. Several courses in, one diner in our group declared that the Tom Yum Pla Kao, a hot and sour soup with black cod, was the best soup he had ever eaten in his life. Judging by that comment, our expectations were mostly met.

Hot & Sour Soup with Black Cod - Tom Yum Pla Kao (Wendy Goodfriend)

Esan Classic is the fourth restaurant opened by owner Tom Silargorn, who owns the three popular Lers Ros Thai restaurants, with the original one being right across the street.

The entrance to Esan Classic (Wendy Goodfriend)

“The Esan province of Thailand has the most rare food, and there are not a lot of people doing it, and even when people are, the authenticity is not up to par” explained Rene Colorado, the restaurant group’s general manager. “You’ll taste certain flowers and herbs here that are very expensive to import, but they’re doing it to have the most authentic flavors.”

Silargorn comes from the Esan province, (also spelled Isan or Isaan) which is in the northeast of Thailand. Given that it borders both Laos and Cambodia, there is significant overlap in both culture and food; for instance, while larb (a salad made from ground meat) is considered the national dish of Laos, it is also equally popular in Esan.

Ground Pork Salad - Larb Pork (Wendy Goodfriend)

While Esan is also known as the poorest region of Thailand, as it does not see the same amount of tourism as the south, that is not apparent at the restaurant, which has a sleek, sunken dining room, high ceilings, and oversized images of women reminiscent of eighties artist Patrick Nagel on the walls. It has bit of a nightclub feel (though with sports on two tvs in the bar) and intends to stay open until 2 am on weekends, though as of now, there is wine and beer, but no liquor license.)

The entrance to the kitchen at Esan Classic. Owner and chef Tom Silargorn is visible in the left window. (Wendy Goodfriend)

The bar at Esan currently serves wine and beer. (Wendy Goodfriend)

This media dinner was the first this reporter had ever been to where a host introduced each course with a microphone from a stage.

Goody Kay announces each course being served from a stage at Esan Classic's preview dinner. (Wendy Goodfriend)

Although Goody Kay has lived here for years, he is somewhat of an influencer in Thailand, he told us privately, and was wearing sparkling silver shoes with spikes.

Goody Kay (L) introduces chef Chanon Hutasingh (R) who is overseeing the kitchen at Esan Classic. (Wendy Goodfriend)

Guests were treated to eleven courses, handpicked by Silargorn and Chef Chanon Hutasingh as their favorite dishes, and most representative of Esan cuisine. (Hutasingh is the chef that will oversee the kitchen at Esan Classic). It probably goes without saying that there was no pad thai or peanut sauce in sight. It must have been a difficult choice, given the menu is oversized and runs 11 pages long and has over 120 dishes on offer.

Esan Classic media preview menu. (Wendy Goodfriend)

For the more adventurous eater, frogs legs and pork intestines and chicken hearts and gizzards are all on the menu.

Serving soup tableside at Esan Classic. Lers Ros can be seen out the window across the street. (Wendy Goodfriend)

But we still experienced numerous flavors that were new to us; with the heat coming from both fresh and fried chilies, building up slowly throughout the meal. For instance, the above-mentioned tom yum soup had fresh chilies while the course that followed was a beef and chili powder soup.

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There were some misses. An appetizer of sun-dried calamari had guests wondering whether the squid – which looked almost like French fries – was best honored by this method. While it was certainly a new way to eat it, diners seemed more puzzled than wowed. A stewed beef plate made with tendon had a divine chili paste, but despite the long cooking time at very low heat, in some cases, there was much more fat than meat; large chunks were left on the plate. Despite Kay calling their larb “the best in the industry,” strings of fried pork fat were a bit too chewy to fully enjoy.

Sun-Dried Calamari - Pla Muk Haeng (Wendy Goodfriend)

Stewed Beef Plate - Nuer Peuay (Wendy Goodfriend)

But other dishes were sublime. A dish called bitter melon salad, which had shrimp, scant pieces of bitter melon, and ground pork as the dominant ingredient (and also seemed rather larb-like) was a symphony of flavors, perfectly accentuated by chili and lime. “In Thailand, we believe that the more bitter something is, the better it is for you,” Kay instructed. It was that version of larb that we could have seen being called the best in the industry. The fish and beef soups were both so delicious and unusual, it was impossible to discern which we liked better. Mouth on fire, be damned, I kept going back for more. A sweet and spicy black bass came to the table fried into a shallow U, as if it were posing, head and tail perfectly aloft. A stir-fried green curry with beef was delicate and fragrant, a much more refined version than what we’re used to (which isn’t bad to begin with).

Bitter Melon Salad - Yum Ma-Ra Koong Sod (Wendy Goodfriend)

Sturgeon Stir-Fried with Black Pepper - Pla Prik Thai (Wendy Goodfriend)

Black Bass Sweet and Spicy - Pla Sam Ros (Wendy Goodfriend)

Crispy Catfish with Chili Paste - Prik Khing Pla Dook Fu (Wendy Goodfriend)

Stir-Fried Green Curry with Beef - Keawn Wan Pad Heang (Wendy Goodfriend)

We thought we’d leave most of the dessert untouched, a sweet black sticky rice with coconut milk and Longan, a cousin of the lychee, but that was not to happen; the unctuous rice with just the right amount of sweetness had us going back for more.

Dessert: Thai-Esan Sweet Black Sticky Rice with Longan (Wendy Goodfriend)

According to the introduction Kay gave us, Silagorn could have retired back to Thailand after opening Lers Ros, but instead he opened two more. “His passion is cooking,” Kay told us. “All he wants to do is cook.”

Lucky San Francisco. With cooking like that, all we wanted to do was eat.

The view from outside looking into the Esan Classic main dining area. (Wendy Goodfriend)

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Esan Classic (website not active yet)
739 Larkin St. [map]
Hours: Open Sun-Thu, 11am-12am and Fri-Sat, 11am-2am.
Facebook: esanclassicsf
Instagram: @Esan-Classic
Price Range: $$ entrees from $10.95 to $35.95 (with most averaging around $15 to $20)

The neon sign at night outside Esan Classic (Wendy Goodfriend)

Esan ClassicEsan Classic

Preview: Esan Classic brings lesser-known Thai flavors to the Tenderloin