Facing Slumping Sales, Coke Hopes to Catch a Wave of Fans With New Flavors
Inside The Indiana Megadairy Making Coca-Cola's New Milk
POM Wonderful Wins A Round In Food Fight With Coca-Cola
Will Soda Lovers Drink to Less Sugar?
What Pepsi Can Teach Us About Soft (Drink) Power in Russia
Pepsi Pressured To Fight Big Sugar's 'Land Grab'
How About A Coke? Warhol Painting Up For Grabs
In Argentina, Coca-Cola Tests Market For 'Green' Coke
Vigor, Brain Power And Other Health Claims From Coke's Advertising Past
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Thompson \u003ca href=\"http://www.wbur.org/hereandnow/2018/01/22/diet-coke-new-flavors\">calls this latest rebranding\u003c/a> a \"moment of panic\" for the beverage company.\u003c/p>\n\u003cp>\"Everything that people wanted out of Diet Coke up till say 2000 [to] 2005 has essentially just been outsourced to other beverages that seem to be doing the same thing better,\" he says, in reference to the hydration, energy and fizzy aspects of soft drinks.\u003c/p>\n\u003cp>The abandonment of Diet Coke highlights a change in \u003ca href=\"https://www.theatlantic.com/business/archive/2018/01/diet-coke-new-can/550478/\">American drinking tastes\u003c/a>, Thompson says. The amount of bottled water consumed in the U.S. \u003ca href=\"https://www.beveragemarketing.com/news-detail.asp?id=438\">surpassed soda\u003c/a> for the first time ever in 2016, according to data from Beverage Marketing Corporation.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Soda consumption has also dropped because more people are now looking to coffee for a caffeine fix. At the peak of soda's popularity, soft drinks \u003ca href=\"https://www.theatlantic.com/business/archive/2013/01/graph-how-coffee-drank-sodas-milkshake/267318/\">outsold coffee\u003c/a> by a three-to-one margin in the U.S. By the 2020s, industry analysts predict coffee sales will outpace soda.\u003c/p>\n\u003cp>Coca-Cola says the new fruit flavors are also an attempt to capture the tastes of young people, who have boosted sales of flavored sparking water, such as LaCroix, Polar and Sparkling Ice, by more than 10 percent each year.\u003c/p>\n\u003cp>\"We're modernizing what has made Diet Coke so special for a new generation,\" Rafael Acevedo, Coca-Cola North America's group director for Diet Coke, \u003ca href=\"http://www.coca-colacompany.com/stories/diet-coke-relaunch\">said in a statement\u003c/a>. \"Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side.\"\u003c/p>\n\u003cp>The issue may also be less about Diet Coke and more about the health risks of soda in general and artificial sweeteners, Thompson says. Research has shown drinking diet soda every day can put people at a \u003ca href=\"https://www.ncbi.nlm.nih.gov/pubmed/22282311\">higher risk\u003c/a> of stroke and other vascular problems.\u003c/p>\n\u003cp>\"There is a growing consumer focus on health that has hurt soda's domination,\" he says. \"In many ways, the 'diet' in diet soda used to be an attractor. You drank this because you wanted to be thin. But now the concept of a diet cola seems paradoxical and wrong to a lot of today's drinkers.\"\u003c/p>\n\u003cp>Coca-Cola is also likely to face challenges in getting current Diet Coke drinkers to try to the new flavors. The company, which alienated customers in 1985 with a \u003ca href=\"http://adage.com/article/adages/coke-marketing-s-biggest-blunders-turns-25/143470/\">reformulated version\u003c/a> of Coke, said it tested more than 30 flavor combinations before introducing the new products.\u003c/p>\n\u003cp>\"I am very much a Coke product purist, especially when it comes to Diet Coke,\" Ayana Lage, a 24-year-old writer from Fort Lauderdale, Fla., \u003ca href=\"https://www.wsj.com/articles/can-new-flavors-reverse-diet-cokes-slump-1516622400\">told\u003c/a> \u003cem>The Wall Street Journal\u003c/em>. \"The chances of me branching out are slim to none.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2018 \u003ca href=\"http://www.npr.org/\" rel=\"noopener\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"The beverage company hopes to entice young people and former soda drinkers with four new fruity versions of Diet Coke. The decline in sales reflects a shift toward bottled water and flavored seltzer.","status":"publish","parent":0,"modified":1516816449,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":15,"wordCount":573},"headData":{"title":"Facing Slumping Sales, Coke Hopes to Catch a Wave of Fans With New Flavors | KQED","description":"The beverage company hopes to entice young people and former soda drinkers with four new fruity versions of Diet Coke. The decline in sales reflects a shift toward bottled water and flavored seltzer.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Facing Slumping Sales, Coke Hopes to Catch a Wave of Fans With New Flavors","datePublished":"2018-01-24T17:53:02.000Z","dateModified":"2018-01-24T17:54:09.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"124541 https://ww2.kqed.org/bayareabites/?p=124541","disqusUrl":"https://ww2.kqed.org/bayareabites/2018/01/24/facing-slumping-sales-coke-hopes-to-catch-a-wave-of-fans-with-new-flavors/","disqusTitle":"Facing Slumping Sales, Coke Hopes to Catch a Wave of Fans With New Flavors","nprImageCredit":"Courtesy of The Coca-Cola Co. via AP","nprByline":"Samantha Raphelson, \u003cstrong>\u003ca href=\"https://www.npr.org/sections/thesalt/2018/01/23/580004834/facing-slumping-sales-coke-hopes-to-catch-a-wave-of-fans-with-new-flavors\">NPR Food\u003c/a>\u003c/strong","nprImageAgency":"AP","nprStoryId":"580004834","nprApiLink":"http://api.npr.org/query?id=580004834&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"https://www.npr.org/sections/thesalt/2018/01/23/580004834/facing-slumping-sales-coke-hopes-to-catch-a-wave-of-fans-with-new-flavors?ft=nprml&f=580004834","nprRetrievedStory":"1","nprPubDate":"Tue, 23 Jan 2018 14:56:00 -0500","nprStoryDate":"Tue, 23 Jan 2018 14:56:00 -0500","nprLastModifiedDate":"Tue, 23 Jan 2018 14:57:32 -0500","path":"/bayareabites/124541/facing-slumping-sales-coke-hopes-to-catch-a-wave-of-fans-with-new-flavors","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Coca-Cola introduced four new fruit-flavored versions of Diet Coke this week in an effort to entice former soda drinkers and \u003ca href=\"https://ww2.kqed.org/pop/2017/08/02/the-cult-of-lacroix-why-everyones-gone-crazy-over-canned-water/\" rel=\"noopener\" target=\"_blank\">LaCroix\u003c/a>-guzzling seltzer lovers.\u003c/p>\n\u003cp>The new flavors — Feisty Cherry, Twisted Mango, Ginger Lime and Zesty Blood Orange — are sold in slimmer, redesigned cans. They were launched as part of the beverage company's endeavor to offset slumping Diet Coke sales, which have steadily declined since the height of soft-drink consumption in the mid-2000s.\u003c/p>\n\u003cp>According to Beverage Digest, while Diet Coke is still the second most popular soda in the U.S. (Coke tops the list), sales of the drink have fallen every year since 2006. Derek Thompson, a senior editor for \u003cem>The Atlantic\u003c/em>, told WBUR's \u003cem>\u003ca href=\"http://www.wbur.org/hereandnow\">Here & Now\u003c/a>\u003c/em> that the decline is part of a broad shift toward bottled water, flavored seltzer and energy drinks. Thompson \u003ca href=\"http://www.wbur.org/hereandnow/2018/01/22/diet-coke-new-flavors\">calls this latest rebranding\u003c/a> a \"moment of panic\" for the beverage company.\u003c/p>\n\u003cp>\"Everything that people wanted out of Diet Coke up till say 2000 [to] 2005 has essentially just been outsourced to other beverages that seem to be doing the same thing better,\" he says, in reference to the hydration, energy and fizzy aspects of soft drinks.\u003c/p>\n\u003cp>The abandonment of Diet Coke highlights a change in \u003ca href=\"https://www.theatlantic.com/business/archive/2018/01/diet-coke-new-can/550478/\">American drinking tastes\u003c/a>, Thompson says. The amount of bottled water consumed in the U.S. \u003ca href=\"https://www.beveragemarketing.com/news-detail.asp?id=438\">surpassed soda\u003c/a> for the first time ever in 2016, according to data from Beverage Marketing Corporation.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Soda consumption has also dropped because more people are now looking to coffee for a caffeine fix. At the peak of soda's popularity, soft drinks \u003ca href=\"https://www.theatlantic.com/business/archive/2013/01/graph-how-coffee-drank-sodas-milkshake/267318/\">outsold coffee\u003c/a> by a three-to-one margin in the U.S. By the 2020s, industry analysts predict coffee sales will outpace soda.\u003c/p>\n\u003cp>Coca-Cola says the new fruit flavors are also an attempt to capture the tastes of young people, who have boosted sales of flavored sparking water, such as LaCroix, Polar and Sparkling Ice, by more than 10 percent each year.\u003c/p>\n\u003cp>\"We're modernizing what has made Diet Coke so special for a new generation,\" Rafael Acevedo, Coca-Cola North America's group director for Diet Coke, \u003ca href=\"http://www.coca-colacompany.com/stories/diet-coke-relaunch\">said in a statement\u003c/a>. \"Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side.\"\u003c/p>\n\u003cp>The issue may also be less about Diet Coke and more about the health risks of soda in general and artificial sweeteners, Thompson says. Research has shown drinking diet soda every day can put people at a \u003ca href=\"https://www.ncbi.nlm.nih.gov/pubmed/22282311\">higher risk\u003c/a> of stroke and other vascular problems.\u003c/p>\n\u003cp>\"There is a growing consumer focus on health that has hurt soda's domination,\" he says. \"In many ways, the 'diet' in diet soda used to be an attractor. You drank this because you wanted to be thin. But now the concept of a diet cola seems paradoxical and wrong to a lot of today's drinkers.\"\u003c/p>\n\u003cp>Coca-Cola is also likely to face challenges in getting current Diet Coke drinkers to try to the new flavors. The company, which alienated customers in 1985 with a \u003ca href=\"http://adage.com/article/adages/coke-marketing-s-biggest-blunders-turns-25/143470/\">reformulated version\u003c/a> of Coke, said it tested more than 30 flavor combinations before introducing the new products.\u003c/p>\n\u003cp>\"I am very much a Coke product purist, especially when it comes to Diet Coke,\" Ayana Lage, a 24-year-old writer from Fort Lauderdale, Fla., \u003ca href=\"https://www.wsj.com/articles/can-new-flavors-reverse-diet-cokes-slump-1516622400\">told\u003c/a> \u003cem>The Wall Street Journal\u003c/em>. \"The chances of me branching out are slim to none.\"\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2018 \u003ca href=\"http://www.npr.org/\" rel=\"noopener\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/124541/facing-slumping-sales-coke-hopes-to-catch-a-wave-of-fans-with-new-flavors","authors":["byline_bayareabites_124541"],"categories":["bayareabites_13306","bayareabites_4084","bayareabites_12555"],"tags":["bayareabites_11107","bayareabites_16050"],"featImg":"bayareabites_124542","label":"bayareabites"},"bayareabites_91545":{"type":"posts","id":"bayareabites_91545","meta":{"index":"posts_1591205157","site":"bayareabites","id":"91545","score":null,"sort":[1419625220000]},"guestAuthors":[],"slug":"inside-the-indiana-megadairy-making-coca-colas-new-milk","title":"Inside The Indiana Megadairy Making Coca-Cola's New Milk","publishDate":1419625220,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_91546\" class=\"wp-caption aligncenter\" style=\"max-width: 1800px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/dairyland-1_enl-b7101bd19b7d9893f7413fd78231894ff31b18f9.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/dairyland-1_enl-b7101bd19b7d9893f7413fd78231894ff31b18f9.jpg\" alt=\"Cows rotate in the milking parlor at Fair Oaks Farms, a large-scale dairy and tourist attraction, near Rensselaer, Ind. Photo: Dan Charles/NPR \" width=\"1800\" height=\"1200\" class=\"size-full wp-image-91546\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Cows rotate in the milking parlor at Fair Oaks Farms, a large-scale dairy and tourist attraction, near Rensselaer, Ind. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Listen to the Story on Morning Edition:\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/me/2014/12/20141225_me_inside_the_indiana_megadairy_making_coca-colas_new_milk.mp3\u003c/p>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\" target=\"_blank\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/12/25/372664332/inside-the-indiana-megadairy-making-coca-colas-new-milk\" target=\"_blank\">The Salt at NPR Food\u003c/a> (12/25/14)\u003c/p>\n\u003cp>Coca-Cola got a lot of attention in November when it \u003ca href=\"http://www.npr.org/2014/11/26/366851927/coca-cola-wades-into-milk-business-with-fairlife\">announced\u003c/a> that it was going into the milk business. Not just any milk, mind you: nutritious, reformulated supermilk.\u003c/p>\n\u003cp>It also invited ridicule. \"It's like they got Frankenstein to lactate,\" \u003ca href=\"http://thecolbertreport.cc.com/videos/ziipwv/thought-for-food---fairlife-milk---pizza-hut-s-subconscious-menu\">scoffed\u003c/a> Stephen Colbert on his show. \"If this product doesn't work out, they can always re-introduce Milk Classic.\"\u003c/p>\n\u003cp>In fact, the idea for New Milk didn't come from Coca-Cola at all. It emerged from a huge, high-tech dairy farm in Indiana.\u003c/p>\n\u003cfigure id=\"attachment_91547\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/fairlife-1_enl-41c8de46f0b3eea1f619637b8787205bbd919e58-e1419624869530.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/fairlife-1_enl-41c8de46f0b3eea1f619637b8787205bbd919e58-e1419624869530.jpg\" alt=\"Fairlife milk, shown here on sale in Minneapolis, Minn., in April, is a partnership between Coca-Cola and Select Milk Producers, a dairy cooperative that owns Fair Oaks Farms. Photo: Courtesy of Alice Seuffert \" width=\"1000\" height=\"667\" class=\"size-full wp-image-91547\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Fairlife milk, shown here on sale in Minneapolis, Minn., in April, is a partnership between Coca-Cola and Select Milk Producers, a dairy cooperative that owns Fair Oaks Farms. Photo: Courtesy of \u003ca href=\"http://diningwithalice.com/\" target=\"_blank\">Alice Seuffert\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>That dairy, called \u003ca href=\"http://fofarms.com/\">Fair Oaks Farms\u003c/a>, doubles as America's one and only dairy theme park, a bit of Americana that interrupts a monotonous stretch of Interstate 65 between Chicago and Indianapolis.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>It grabs the attention of drivers with a series of tank trucks parked broadside like billboards in fields beside the highway. Painted on the tanks are cryptic messages: \"We Dairy You To Exit 200.\" Then: \"We Double Dairy You.\" The final tank truck has two huge fiberglass cows mounted on top of it.\u003c/p>\n\u003cp>The pitch may be goofy, but the farm is serious business. It's one of the biggest and most sophisticated dairies in the country, and it is home to 37,000 cows, divided among 11 different milking operations.\u003c/p>\n\u003cfigure id=\"attachment_91548\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/dairyland-2_enl-b1246a12d0f4892c1588d908bb44c125ff4cccb7-e1419624883437.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/dairyland-2_enl-b1246a12d0f4892c1588d908bb44c125ff4cccb7-e1419624883437.jpg\" alt=\"The amphitheater where visitors can watch cows give birth. Photo: Dan Charles/NPR \" width=\"1000\" height=\"667\" class=\"size-full wp-image-91548\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The amphitheater where visitors can watch cows give birth. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>The visitors center offers a cheerful picture of milk production. The most startling touch: a small amphitheater where visitors can watch, through a floor-to-ceiling glass wall, as cows give birth.\u003c/p>\n\u003cp>Then it's off to the working part of the farm aboard a small bus. The bus rolls right down the middle of a barn that's almost 500 yards long, past about 1,000 cows that are eating, standing around, and lying in stalls on beds of sand.\u003c/p>\n\u003cp>There's also a stop at the \"milking parlor,\" where visitors watch from a balcony as cows, one by one, step onto an enormous rotating turntable to be milked. Sensors identify each cow, and computers record how much milk she's producing.\u003c/p>\n\u003cp>\"Take a look! They're calm, cool and collected, exactly the way the farmers want them to be,\" says my tour guide, Terry Tracy.\u003c/p>\n\u003cp>This is the frontier of dairying. In fact, the people who run this place are so ambitious, they're ready to change milk itself.\u003c/p>\n\u003cp>Coca-Cola is now a partner in this venture, but the idea began years ago, when two of the founders of Fair Oaks, \u003ca href=\"https://www.youtube.com/watch?v=31R7V4-Cr5w\">Mike and Sue McCloskey\u003c/a>, were running a big dairy operation in New Mexico. They ran into a problem with bad water, and had to buy some expensive membranes to filter out impurities.\u003c/p>\n\u003cfigure id=\"attachment_91549\" class=\"wp-caption alignright\" style=\"max-width: 290px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/sue_enl-562a66e2e24af44e54e993313cc014de090eb40a-e1419624896456.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/sue_enl-562a66e2e24af44e54e993313cc014de090eb40a-290x193.jpg\" alt=\"Sue McCloskey co-founded Fair Oaks Farms with her husband, Mike. Photo: Dan Charles/NPR \" width=\"290\" height=\"193\" class=\"size-medium wp-image-91549\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Sue McCloskey co-founded Fair Oaks Farms with her husband, Mike. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Sue McCloskey says they started thinking about what those filters might accomplish with milk: \"Is there something else we can do with this milk that will give it a premium value that we're not thinking about?\"\u003c/p>\n\u003cp>They realized that the filters could separate raw milk into its different parts, such as protein, lactose, minerals and water. Perhaps they could put those parts back together in different proportions, altering milk's time-honored recipe.\u003c/p>\n\u003cp>\"I remember sitting down with Mike, and we were talking about this,\" McCloskey says. \"And I told him, 'Listen, if you could make a milk for me, as a woman, where I could get all of my calcium and a bunch of my protein in one glass or serving — holy mackerel, that would be the most awesome thing!' \"\u003c/p>\n\u003cp>They did, in fact, create a kind of milk with extra protein and calcium but no lactose. The H-E-B supermarket chain in Texas sells it as \u003ca href=\"http://www.heb.com/page/healthy-primo-picks/heb-mooptopia\">Mootopia\u003c/a>. It tastes like a slightly thicker, richer version of milk.\u003c/p>\n\u003cp>Now the idea is going national, propelled by the immense marketing and logistical muscle of Coca-Cola. The beverage giant has joined forces with Fair Oaks Farms and Select Milk Producers, the cooperative that the McCloskeys founded in 1994. They created a venture called \u003ca href=\"http://fairlife.com/\">Fairlife\u003c/a> to produce a new line of milk-derived beverages. The first product, which is similar to Mootopia, will arrive in the dairy sections of supermarkets in January. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"Coca-Cola got a lot of attention in November when it announced it was going into the milk business. In fact, its extra-nutritious milk product was invented by some dairy farmers in Indiana.","status":"publish","parent":0,"modified":1419625220,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":22,"wordCount":803},"headData":{"title":"Inside The Indiana Megadairy Making Coca-Cola's New Milk | KQED","description":"Coca-Cola got a lot of attention in November when it announced it was going into the milk business. In fact, its extra-nutritious milk product was invented by some dairy farmers in Indiana.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Inside The Indiana Megadairy Making Coca-Cola's New Milk","datePublished":"2014-12-26T20:20:20.000Z","dateModified":"2014-12-26T20:20:20.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"91545 http://blogs.kqed.org/bayareabites/?p=91545","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/12/26/inside-the-indiana-megadairy-making-coca-colas-new-milk/","disqusTitle":"Inside The Indiana Megadairy Making Coca-Cola's New Milk","nprByline":"Dan Charles","nprStoryId":"372664332","nprApiLink":"http://api.npr.org/query?id=372664332&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/12/25/372664332/inside-the-indiana-megadairy-making-coca-colas-new-milk?ft=3&f=372664332","nprRetrievedStory":"1","nprPubDate":"Fri, 26 Dec 2014 11:49:00 -0500","nprStoryDate":"Thu, 25 Dec 2014 03:27:00 -0500","nprLastModifiedDate":"Fri, 26 Dec 2014 11:49:59 -0500","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/12/20141225_me_inside_the_indiana_megadairy_making_coca-colas_new_milk.mp3?orgId=1&topicId=1053&ft=3&f=372664332","nprAudioM3u":"http://api.npr.org/m3u/1373038473-1b0232.m3u?orgId=1&topicId=1053&ft=3&f=372664332","path":"/bayareabites/91545/inside-the-indiana-megadairy-making-coca-colas-new-milk","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/me/2014/12/20141225_me_inside_the_indiana_megadairy_making_coca-colas_new_milk.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_91546\" class=\"wp-caption aligncenter\" style=\"max-width: 1800px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/dairyland-1_enl-b7101bd19b7d9893f7413fd78231894ff31b18f9.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/dairyland-1_enl-b7101bd19b7d9893f7413fd78231894ff31b18f9.jpg\" alt=\"Cows rotate in the milking parlor at Fair Oaks Farms, a large-scale dairy and tourist attraction, near Rensselaer, Ind. Photo: Dan Charles/NPR \" width=\"1800\" height=\"1200\" class=\"size-full wp-image-91546\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Cows rotate in the milking parlor at Fair Oaks Farms, a large-scale dairy and tourist attraction, near Rensselaer, Ind. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Listen to the Story on Morning Edition:\u003cbr>\nhttp://pd.npr.org/anon.npr-mp3/npr/me/2014/12/20141225_me_inside_the_indiana_megadairy_making_coca-colas_new_milk.mp3\u003c/p>\n\u003cp>by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\" target=\"_blank\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/12/25/372664332/inside-the-indiana-megadairy-making-coca-colas-new-milk\" target=\"_blank\">The Salt at NPR Food\u003c/a> (12/25/14)\u003c/p>\n\u003cp>Coca-Cola got a lot of attention in November when it \u003ca href=\"http://www.npr.org/2014/11/26/366851927/coca-cola-wades-into-milk-business-with-fairlife\">announced\u003c/a> that it was going into the milk business. Not just any milk, mind you: nutritious, reformulated supermilk.\u003c/p>\n\u003cp>It also invited ridicule. \"It's like they got Frankenstein to lactate,\" \u003ca href=\"http://thecolbertreport.cc.com/videos/ziipwv/thought-for-food---fairlife-milk---pizza-hut-s-subconscious-menu\">scoffed\u003c/a> Stephen Colbert on his show. \"If this product doesn't work out, they can always re-introduce Milk Classic.\"\u003c/p>\n\u003cp>In fact, the idea for New Milk didn't come from Coca-Cola at all. It emerged from a huge, high-tech dairy farm in Indiana.\u003c/p>\n\u003cfigure id=\"attachment_91547\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/fairlife-1_enl-41c8de46f0b3eea1f619637b8787205bbd919e58-e1419624869530.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/fairlife-1_enl-41c8de46f0b3eea1f619637b8787205bbd919e58-e1419624869530.jpg\" alt=\"Fairlife milk, shown here on sale in Minneapolis, Minn., in April, is a partnership between Coca-Cola and Select Milk Producers, a dairy cooperative that owns Fair Oaks Farms. Photo: Courtesy of Alice Seuffert \" width=\"1000\" height=\"667\" class=\"size-full wp-image-91547\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Fairlife milk, shown here on sale in Minneapolis, Minn., in April, is a partnership between Coca-Cola and Select Milk Producers, a dairy cooperative that owns Fair Oaks Farms. Photo: Courtesy of \u003ca href=\"http://diningwithalice.com/\" target=\"_blank\">Alice Seuffert\u003c/a>\u003c/figcaption>\u003c/figure>\n\u003cp>That dairy, called \u003ca href=\"http://fofarms.com/\">Fair Oaks Farms\u003c/a>, doubles as America's one and only dairy theme park, a bit of Americana that interrupts a monotonous stretch of Interstate 65 between Chicago and Indianapolis.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>It grabs the attention of drivers with a series of tank trucks parked broadside like billboards in fields beside the highway. Painted on the tanks are cryptic messages: \"We Dairy You To Exit 200.\" Then: \"We Double Dairy You.\" The final tank truck has two huge fiberglass cows mounted on top of it.\u003c/p>\n\u003cp>The pitch may be goofy, but the farm is serious business. It's one of the biggest and most sophisticated dairies in the country, and it is home to 37,000 cows, divided among 11 different milking operations.\u003c/p>\n\u003cfigure id=\"attachment_91548\" class=\"wp-caption aligncenter\" style=\"max-width: 1000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/dairyland-2_enl-b1246a12d0f4892c1588d908bb44c125ff4cccb7-e1419624883437.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/dairyland-2_enl-b1246a12d0f4892c1588d908bb44c125ff4cccb7-e1419624883437.jpg\" alt=\"The amphitheater where visitors can watch cows give birth. Photo: Dan Charles/NPR \" width=\"1000\" height=\"667\" class=\"size-full wp-image-91548\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The amphitheater where visitors can watch cows give birth. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>The visitors center offers a cheerful picture of milk production. The most startling touch: a small amphitheater where visitors can watch, through a floor-to-ceiling glass wall, as cows give birth.\u003c/p>\n\u003cp>Then it's off to the working part of the farm aboard a small bus. The bus rolls right down the middle of a barn that's almost 500 yards long, past about 1,000 cows that are eating, standing around, and lying in stalls on beds of sand.\u003c/p>\n\u003cp>There's also a stop at the \"milking parlor,\" where visitors watch from a balcony as cows, one by one, step onto an enormous rotating turntable to be milked. Sensors identify each cow, and computers record how much milk she's producing.\u003c/p>\n\u003cp>\"Take a look! They're calm, cool and collected, exactly the way the farmers want them to be,\" says my tour guide, Terry Tracy.\u003c/p>\n\u003cp>This is the frontier of dairying. In fact, the people who run this place are so ambitious, they're ready to change milk itself.\u003c/p>\n\u003cp>Coca-Cola is now a partner in this venture, but the idea began years ago, when two of the founders of Fair Oaks, \u003ca href=\"https://www.youtube.com/watch?v=31R7V4-Cr5w\">Mike and Sue McCloskey\u003c/a>, were running a big dairy operation in New Mexico. They ran into a problem with bad water, and had to buy some expensive membranes to filter out impurities.\u003c/p>\n\u003cfigure id=\"attachment_91549\" class=\"wp-caption alignright\" style=\"max-width: 290px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/sue_enl-562a66e2e24af44e54e993313cc014de090eb40a-e1419624896456.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/12/sue_enl-562a66e2e24af44e54e993313cc014de090eb40a-290x193.jpg\" alt=\"Sue McCloskey co-founded Fair Oaks Farms with her husband, Mike. Photo: Dan Charles/NPR \" width=\"290\" height=\"193\" class=\"size-medium wp-image-91549\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Sue McCloskey co-founded Fair Oaks Farms with her husband, Mike. Photo: Dan Charles/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Sue McCloskey says they started thinking about what those filters might accomplish with milk: \"Is there something else we can do with this milk that will give it a premium value that we're not thinking about?\"\u003c/p>\n\u003cp>They realized that the filters could separate raw milk into its different parts, such as protein, lactose, minerals and water. Perhaps they could put those parts back together in different proportions, altering milk's time-honored recipe.\u003c/p>\n\u003cp>\"I remember sitting down with Mike, and we were talking about this,\" McCloskey says. \"And I told him, 'Listen, if you could make a milk for me, as a woman, where I could get all of my calcium and a bunch of my protein in one glass or serving — holy mackerel, that would be the most awesome thing!' \"\u003c/p>\n\u003cp>They did, in fact, create a kind of milk with extra protein and calcium but no lactose. The H-E-B supermarket chain in Texas sells it as \u003ca href=\"http://www.heb.com/page/healthy-primo-picks/heb-mooptopia\">Mootopia\u003c/a>. It tastes like a slightly thicker, richer version of milk.\u003c/p>\n\u003cp>Now the idea is going national, propelled by the immense marketing and logistical muscle of Coca-Cola. The beverage giant has joined forces with Fair Oaks Farms and Select Milk Producers, the cooperative that the McCloskeys founded in 1994. They created a venture called \u003ca href=\"http://fairlife.com/\">Fairlife\u003c/a> to produce a new line of milk-derived beverages. The first product, which is similar to Mootopia, will arrive in the dairy sections of supermarkets in January. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org\" target=\"_blank\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/91545/inside-the-indiana-megadairy-making-coca-colas-new-milk","authors":["byline_bayareabites_91545"],"categories":["bayareabites_13306","bayareabites_1874","bayareabites_10028","bayareabites_4084","bayareabites_1245","bayareabites_10916","bayareabites_34"],"tags":["bayareabites_11107","bayareabites_11270","bayareabites_1621","bayareabites_14035"],"featImg":"bayareabites_91546","label":"bayareabites"},"bayareabites_83305":{"type":"posts","id":"bayareabites_83305","meta":{"index":"posts_1591205157","site":"bayareabites","id":"83305","score":null,"sort":[1402620061000]},"guestAuthors":[],"slug":"pom-wonderful-wins-a-round-in-food-fight-with-coca-cola","title":"POM Wonderful Wins A Round In Food Fight With Coca-Cola ","publishDate":1402620061,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/06/12/321390014/pom-wonderful-wins-a-round-in-food-fight-with-coca-cola\">All Things Considered\u003c/a> [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/06/20140612_atc_pom_wonderful.mp3\"] \u003c/p>\n\u003cp>by Nina Totenberg, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/06/12/321390014/pom-wonderful-wins-a-round-in-food-fight-with-coca-cola\">The Salt at NPR Food\u003c/a> (6/12/14)\u003c/p>\n\u003cfigure id=\"attachment_83310\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/pom-wonderful.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/pom-wonderful.jpg\" alt=\"After POM Wonderful's victory at the Supreme Court, the fate of its lawsuit will be decided by jury in an upcoming trial, if it is not settled out of court beforehand. Photo: Red Blossom Photography/Flickr\" width=\"300\" class=\"size-full wp-image-83310\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">After POM Wonderful's victory at the Supreme Court, the fate of its lawsuit will be decided by jury in an upcoming trial, if it is not settled out of court beforehand. Photo: Red Blossom Photography/Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>A food fight at the U.S. Supreme Court ended in a unanimous decision on Thursday.\u003c/p>\n\u003cp>The justices ruled that POM Wonderful can go forward with a lawsuit alleging Coca-Cola Co. tricked consumers and stole business from POM with false and misleading juice labels.\u003c/p>\n\u003cp>The case centers on a product aimed at health-conscious consumers: pomegranate-blueberry juice.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>One version is made by POM Wonderful, a grower of pomegranates; the other, produced by Coca-Cola's Minute Maid division, says in large print that it is pomegranate-blueberry juice, too. The Coca-Cola product is almost five times cheaper. Only if you read down to the small print on the label do you see why: While POM's juice is 85 percent pomegranate and 15 percent blueberry juice, the Coca-Cola product is just 0.5 percent pomegranate and blueberry juice — combined.\u003c/p>\n\u003cp>POM sued Coca-Cola, claiming that it was losing sales because Coca-Cola's label and advertising were misleading consumers into believing they were getting a juice combination consisting mainly of pomegranate and blueberry juices when, in fact, the juice was more than 99 percent apple and grape juices, which are far cheaper. POM asked for damages and a court order barring such labeling.\u003c/p>\n\u003cp>Two lower courts ruled against POM, agreeing with Coca-Cola that because its label complies with the requirements of the Federal Food, Drug and Cosmetic Act, it is immune to suits under another law, called the Lanham Act.\u003c/p>\n\u003cfigure id=\"attachment_83306\" class=\"wp-caption alignleft\" style=\"max-width: 315px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/minute-maid_vert-9a98ddce1b9f0a7d77eb663de3e35e4f4fc63799.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/minute-maid_vert-9a98ddce1b9f0a7d77eb663de3e35e4f4fc63799.jpg\" alt=\"POM sued Coca-Cola, claiming that it was losing sales because the label and advertising for its Minute Maid pomegranate-blueberry drink were misleading consumers into believing they were getting a juice combination consisting mainly of pomegranate and blueberry juices when, in fact, the juice was more than 99 percent apple and grape juices, which are far cheaper. Photo: Courtesy of the Coca-Cola Co.\" width=\"315\" height=\"420\" class=\"size-full wp-image-83306\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">POM sued Coca-Cola, claiming that it was losing sales because the label and advertising for its Minute Maid pomegranate-blueberry drink were misleading consumers into believing they were getting a juice combination consisting mainly of pomegranate and blueberry juices when, in fact, the juice was more than 99 percent apple and grape juices, which are far cheaper. Photo: Courtesy of the Coca-Cola Co.\u003c/figcaption>\u003c/figure>\n\u003cp>On Thursday, however, the Supreme Court disagreed with Coca-Cola, giving the green light for POM's lawsuit to go forward. Summarizing the decision from the bench, Justice Anthony Kennedy said that \"the position Coca-Cola takes in this court\" is that because it complied with the Food and Drug Act's labeling requirements, it could \"mislead and trick consumers\" without being subject to liability.\u003c/p>\n\u003cp>That assertion, he said, is \"incorrect.\" The Lanham Act and the Food and Drug Act are supposed to work together: The former allows competitors to bring civil lawsuits to protect their commercial interests from unfair competition, while the latter protects public health and safety. To the extent that they both cover labels, Justice Kennedy said, FDA regulations are not a ceiling that insulates companies from being sued by competitors.\u003c/p>\n\u003cp>Rather, the Lanham Act is the yin to the FDA's yang, because it should \"provide incentives for manufacturers to behave well.\"\u003c/p>\n\u003cp>POM Wonderful co-owner Lynda Resnick gave the credit for the victory to her husband, Stewart, who, she noted, has insisted on pursuing this case for more than five years, all the way to the Supreme Court.\u003c/p>\n\u003cp>\"He is kind of a 21st century John Wayne,\" said Resnick, and \"very much wants what's right for the food industry and for the American consumer.\"\u003c/p>\n\u003cp>Just how broad the repercussions will be for the food and beverage industry is unclear. After all, Thursday's Supreme Court decision allows competitors, but not consumers, to bring suits like the one at issue in the Supreme Court ruling.\u003c/p>\n\u003cp>\"I don't know whether it will change the landscape of labeling,\" said associate professor Diana R.H. Winters, of Indiana University law school. \"I think food companies will have to look more closely at their labeling now.\"\u003c/p>\n\u003cp>The POM Wonderful suit will now proceed to trial, if it is not settled. It will be a jury that decides whether Coca-Cola did anything wrong and, if so, how much the company should pay POM in damages.\u003c/p>\n\u003cp>POM Wonderful is on the defensive in another suit that's slowly wending its way to the Supreme Court.\u003c/p>\n\u003cp>The Federal Trade Commission \u003ca href=\"http://www.npr.org/blogs/health/2010/09/27/130156237/pomegranate-juice-may-not-be-so-wonderful-says-ftc\">accused \u003c/a>the company of its own deceptive advertising. The FTC ordered POM to stop advertising health benefits for its juice until it can prove those benefits with clinical trials involving human subjects. POM challenged the FTC order, lost in federal District Court and is appealing. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"By a unanimous decision, the Supreme Court ruled that POM Wonderful's lawsuit against the Coca-Cola Co. may go on. The repercussions of the case for the food and beverage industry are unclear.","status":"publish","parent":0,"modified":1402620061,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":21,"wordCount":791},"headData":{"title":"POM Wonderful Wins A Round In Food Fight With Coca-Cola | KQED","description":"By a unanimous decision, the Supreme Court ruled that POM Wonderful's lawsuit against the Coca-Cola Co. may go on. The repercussions of the case for the food and beverage industry are unclear.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"POM Wonderful Wins A Round In Food Fight With Coca-Cola ","datePublished":"2014-06-13T00:41:01.000Z","dateModified":"2014-06-13T00:41:01.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"83305 http://blogs.kqed.org/bayareabites/?p=83305","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/06/12/pom-wonderful-wins-a-round-in-food-fight-with-coca-cola/","disqusTitle":"POM Wonderful Wins A Round In Food Fight With Coca-Cola ","nprByline":"Nina Totenberg","nprStoryId":"321390014","nprApiLink":"http://api.npr.org/query?id=321390014&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/06/12/321390014/pom-wonderful-wins-a-round-in-food-fight-with-coca-cola?ft=3&f=321390014","nprRetrievedStory":"1","nprPubDate":"Thu, 12 Jun 2014 20:16:00 -0400","nprStoryDate":"Thu, 12 Jun 2014 18:41:00 -0400","nprLastModifiedDate":"Thu, 12 Jun 2014 20:16:12 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/06/20140612_atc_pom_wonderful.mp3?orgId=1&topicId=1053&ft=3&f=321390014","nprAudioM3u":"http://api.npr.org/m3u/1321392886-846c26.m3u?orgId=1&topicId=1053&ft=3&f=321390014","path":"/bayareabites/83305/pom-wonderful-wins-a-round-in-food-fight-with-coca-cola","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/06/20140612_atc_pom_wonderful.mp3","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/06/12/321390014/pom-wonderful-wins-a-round-in-food-fight-with-coca-cola\">All Things Considered\u003c/a> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/06/20140612_atc_pom_wonderful.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>by Nina Totenberg, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/06/12/321390014/pom-wonderful-wins-a-round-in-food-fight-with-coca-cola\">The Salt at NPR Food\u003c/a> (6/12/14)\u003c/p>\n\u003cfigure id=\"attachment_83310\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/pom-wonderful.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/pom-wonderful.jpg\" alt=\"After POM Wonderful's victory at the Supreme Court, the fate of its lawsuit will be decided by jury in an upcoming trial, if it is not settled out of court beforehand. Photo: Red Blossom Photography/Flickr\" width=\"300\" class=\"size-full wp-image-83310\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">After POM Wonderful's victory at the Supreme Court, the fate of its lawsuit will be decided by jury in an upcoming trial, if it is not settled out of court beforehand. Photo: Red Blossom Photography/Flickr\u003c/figcaption>\u003c/figure>\n\u003cp>A food fight at the U.S. Supreme Court ended in a unanimous decision on Thursday.\u003c/p>\n\u003cp>The justices ruled that POM Wonderful can go forward with a lawsuit alleging Coca-Cola Co. tricked consumers and stole business from POM with false and misleading juice labels.\u003c/p>\n\u003cp>The case centers on a product aimed at health-conscious consumers: pomegranate-blueberry juice.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>One version is made by POM Wonderful, a grower of pomegranates; the other, produced by Coca-Cola's Minute Maid division, says in large print that it is pomegranate-blueberry juice, too. The Coca-Cola product is almost five times cheaper. Only if you read down to the small print on the label do you see why: While POM's juice is 85 percent pomegranate and 15 percent blueberry juice, the Coca-Cola product is just 0.5 percent pomegranate and blueberry juice — combined.\u003c/p>\n\u003cp>POM sued Coca-Cola, claiming that it was losing sales because Coca-Cola's label and advertising were misleading consumers into believing they were getting a juice combination consisting mainly of pomegranate and blueberry juices when, in fact, the juice was more than 99 percent apple and grape juices, which are far cheaper. POM asked for damages and a court order barring such labeling.\u003c/p>\n\u003cp>Two lower courts ruled against POM, agreeing with Coca-Cola that because its label complies with the requirements of the Federal Food, Drug and Cosmetic Act, it is immune to suits under another law, called the Lanham Act.\u003c/p>\n\u003cfigure id=\"attachment_83306\" class=\"wp-caption alignleft\" style=\"max-width: 315px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/minute-maid_vert-9a98ddce1b9f0a7d77eb663de3e35e4f4fc63799.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/06/minute-maid_vert-9a98ddce1b9f0a7d77eb663de3e35e4f4fc63799.jpg\" alt=\"POM sued Coca-Cola, claiming that it was losing sales because the label and advertising for its Minute Maid pomegranate-blueberry drink were misleading consumers into believing they were getting a juice combination consisting mainly of pomegranate and blueberry juices when, in fact, the juice was more than 99 percent apple and grape juices, which are far cheaper. Photo: Courtesy of the Coca-Cola Co.\" width=\"315\" height=\"420\" class=\"size-full wp-image-83306\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">POM sued Coca-Cola, claiming that it was losing sales because the label and advertising for its Minute Maid pomegranate-blueberry drink were misleading consumers into believing they were getting a juice combination consisting mainly of pomegranate and blueberry juices when, in fact, the juice was more than 99 percent apple and grape juices, which are far cheaper. Photo: Courtesy of the Coca-Cola Co.\u003c/figcaption>\u003c/figure>\n\u003cp>On Thursday, however, the Supreme Court disagreed with Coca-Cola, giving the green light for POM's lawsuit to go forward. Summarizing the decision from the bench, Justice Anthony Kennedy said that \"the position Coca-Cola takes in this court\" is that because it complied with the Food and Drug Act's labeling requirements, it could \"mislead and trick consumers\" without being subject to liability.\u003c/p>\n\u003cp>That assertion, he said, is \"incorrect.\" The Lanham Act and the Food and Drug Act are supposed to work together: The former allows competitors to bring civil lawsuits to protect their commercial interests from unfair competition, while the latter protects public health and safety. To the extent that they both cover labels, Justice Kennedy said, FDA regulations are not a ceiling that insulates companies from being sued by competitors.\u003c/p>\n\u003cp>Rather, the Lanham Act is the yin to the FDA's yang, because it should \"provide incentives for manufacturers to behave well.\"\u003c/p>\n\u003cp>POM Wonderful co-owner Lynda Resnick gave the credit for the victory to her husband, Stewart, who, she noted, has insisted on pursuing this case for more than five years, all the way to the Supreme Court.\u003c/p>\n\u003cp>\"He is kind of a 21st century John Wayne,\" said Resnick, and \"very much wants what's right for the food industry and for the American consumer.\"\u003c/p>\n\u003cp>Just how broad the repercussions will be for the food and beverage industry is unclear. After all, Thursday's Supreme Court decision allows competitors, but not consumers, to bring suits like the one at issue in the Supreme Court ruling.\u003c/p>\n\u003cp>\"I don't know whether it will change the landscape of labeling,\" said associate professor Diana R.H. Winters, of Indiana University law school. \"I think food companies will have to look more closely at their labeling now.\"\u003c/p>\n\u003cp>The POM Wonderful suit will now proceed to trial, if it is not settled. It will be a jury that decides whether Coca-Cola did anything wrong and, if so, how much the company should pay POM in damages.\u003c/p>\n\u003cp>POM Wonderful is on the defensive in another suit that's slowly wending its way to the Supreme Court.\u003c/p>\n\u003cp>The Federal Trade Commission \u003ca href=\"http://www.npr.org/blogs/health/2010/09/27/130156237/pomegranate-juice-may-not-be-so-wonderful-says-ftc\">accused \u003c/a>the company of its own deceptive advertising. The FTC ordered POM to stop advertising health benefits for its juice until it can prove those benefits with clinical trials involving human subjects. POM challenged the FTC order, lost in federal District Court and is appealing. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/83305/pom-wonderful-wins-a-round-in-food-fight-with-coca-cola","authors":["byline_bayareabites_83305"],"categories":["bayareabites_1245","bayareabites_10916","bayareabites_2035","bayareabites_34"],"tags":["bayareabites_11107","bayareabites_13460","bayareabites_10921"],"featImg":"bayareabites_83310","label":"bayareabites"},"bayareabites_82286":{"type":"posts","id":"bayareabites_82286","meta":{"index":"posts_1591205157","site":"bayareabites","id":"82286","score":null,"sort":[1400515471000]},"guestAuthors":[],"slug":"will-soda-lovers-drink-to-less-sugar","title":"Will Soda Lovers Drink to Less Sugar?","publishDate":1400515471,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_82287\" class=\"wp-caption aligncenter\" style=\"max-width: 2624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/soda-fa7ce4178b884106b072879b474f01a1fa52b57e.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/soda-fa7ce4178b884106b072879b474f01a1fa52b57e.jpg\" alt=\"Samples from Dry Soda, Spindrift, Q and Veri Organic, four small companies that are trying to win back soda lovers by lowering the sugar. Photo: Maggie Starbard/NPR\" width=\"2624\" height=\"1966\" class=\"size-full wp-image-82287\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Samples from Dry Soda, Spindrift, Q and Veri Organic, four small companies that are trying to win back soda lovers by lowering the sugar. Photo: Maggie Starbard/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Post by Marc Silver, \u003ca href=\"http://www.npr.org/blogs/health/2014/05/16/312823157/will-soda-lovers-drink-to-less-sugar-in-the-can\" target=\"_blank\">The Salt at NPR Food\u003c/a> (5/16/2014)\u003c/p>\n\u003cp>\u003cstrong>Correction\u003c/strong>\u003cbr>\n(5/19/2014)\u003cbr>\nAn earlier version of this story suggested that John Sicher thinks people's fears of studies that have linked some artificial sweeteners to cancer have led to the drop in diet soda sales. In fact, Sicher says the drop may be tied to concerns about artificial ingredients.\u003c/p>\n\u003chr>\n\u003cp>Who's a member of the Pepsi Generation? Anyone?\u003c/p>\n\u003cp>Would anyone still \"like to buy the world a Coke\"?\u003c/p>\n\u003cp>Yes, it's tough times for Big Soda in the U.S. The numbers alone make it clear. \"The entire [U.S.] carbonated soft drink category has been down for nine years,\" says John Sicher, editor of \u003ca href=\"http://www.beverage-digest.com/about.html\">Beverage Digest\u003c/a>\u003cem>. \u003c/em>\"Diet [soft drinks] are declining at a steeper pace than sugared [soft drinks],\" likely because people are concerned about artificial ingredients.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But soda-makers aren't giving up. They think midcalorie soft drinks are a trend waiting to happen — that's the classification for soft drinks with roughly 60 to 100 calories in a 12-ounce serving, and 4 to 6 teaspoons of sugar. The same serving of a regular soda has 140 to 150 calories and 11 or so teaspoons of sugar or high fructose corn syrup.\u003c/p>\n\u003cp>At Coke, hopes are high for Coca-Cola Life, sweetened with half the sugar of a regular Coke along with the no-calorie sweetener stevia. It's been launched in Argentina and Chile so far. A spokeswoman calls it \"a unique, great-tasting option for those looking for beverages with fewer calories.\"\u003c/p>\n\u003cp>Pepsi and Dr Pepper are also testing new formulas for midcalorie sodas. Like Coke, they're cutting sugar and adding stevia, perhaps because, unlike some of the artificial sweeteners, it's not linked to health concerns. Health advocates agree: \"We wanted more testing but it's probably safe,\" says Michael Jacobson, executive director of the \u003ca href=\"http://www.cspinet.org/about/\">Center for Science in the Public Interest\u003c/a>.\u003c/p>\n\u003cp>Stevia does have a distinct aftertaste — some would call it bitter or metallic. The soda-makers all claim to have figured out ways to fight that.\u003c/p>\n\u003cp>But there's more than one way to make a midcal soda. Small artisan soda-makers believe you can cut the sugar and still create a taste sensation. They're betting that some Americans will prefer a subtler soft drink — and unconventional favors. Cucumber or juniper berry soda, anyone?\u003c/p>\n\u003cp>\u003ca href=\"http://drysoda.com/\">Dry Soda\u003c/a> owes its birth to Sharelle Klaus' pregnancies. She gave up wine but still wanted a \"unique flavor\" beverage to pair with food. She experimented in her kitchen at first. It took more than 1,000 tests to perfect lavender, rhubarb and other offbeat sodas.\u003c/p>\n\u003cp>Top Chef winner Richard Blais helped develop the four newest flavors: apple, cherry, ginger and pear.\u003c/p>\n\u003cp>Don't add ice, Klaus advises. \"They were developed to drink out of a champagne flute.\" In fact, the name Dry Soda is a homage to dry wines.\u003c/p>\n\u003cp>Jordan Silbert of \u003ca href=\"http://qdrinks.com/\">Q Drinks\u003c/a> is another kitchen experimenter who launched a small soda company. Q stands for quinine, an ingredient in the tonic water that marked his entry into the beverage biz in 2007.\u003c/p>\n\u003cp>His 8-ounce bottles are sometimes sweetened with cane sugar (it goes well with flavors like lemon orange and grapefruit, he says) but earthy agave seemed the best choice for ginger ale.\u003c/p>\n\u003cp>\u003ca href=\"http://www.spindriftfresh.com/\">Spindrift\u003c/a> spent three years perfecting its sodas, which typically have fruit flavors like blackberry and mango orange. The goal is \"to be as true to the actual fruit as possible,\" says a spokeswoman. There's even pulp in some. Spindrift also has a line of seltzers, with calories that run from 10 to zero: It's just carbonated water with fruit juice.\u003c/p>\n\u003cp>And there's also a startup company, \u003ca href=\"http://www.verisoda.com/#/\">Veri Soda\u003c/a>, that's trying the sugar-stevia blend.\u003c/p>\n\u003cp>Market share is so small that no one is tracking these small fry, but they all report that sales are increasing. And that's something considering the price: around $1.50 a bottle.\u003c/p>\n\u003cp>\"They're pretty small, but more power to 'em,\" says Jacobson of CSPI. If you want a soda, he figures, fewer teaspoons of sugar are a good thing.\u003c/p>\n\u003cp>But what do these new breed sodas taste like?\u003c/p>\n\u003cp>We arranged a taste test. Coke, Pepsi and Dr Pepper could not provide samples of their new midcalorie lines, so Veri Soda represented the sugar-plus-stevia category.\u003c/p>\n\u003cp>There were lots of snarky comments, as you might expect from a crowd of thirsty journalists.\u003c/p>\n\u003cfigure id=\"attachment_82288\" class=\"wp-caption aligncenter\" style=\"max-width: 3000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/soda3_wide-d9c7bc402aee9bd43e81acd621200472491879e3.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/soda3_wide-d9c7bc402aee9bd43e81acd621200472491879e3.jpg\" alt=\"Dry Soda, Q Drinks and Spindrift are a few of the sodas we tried. Photo: Maggie Starbard/NPR\" width=\"3000\" height=\"1685\" class=\"size-full wp-image-82288\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Dry Soda, Q Drinks and Spindrift are a few of the sodas we tried. Photo: Maggie Starbard/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>\"Cucumber tastes like body wash.\"\u003c/p>\n\u003cp>\"Juniper berry is like a weak version of Scope.\"\u003c/p>\n\u003cp>\"Veri Cola is like weak beer with sugar.\"\u003c/p>\n\u003cp>Then there were the backhanded compliments: \"Pear soda is nice enough. I don't regret drinking it.\"\u003c/p>\n\u003cp>But basically, every soda found its fans, even Dry Soda's cucumber: \"Refreshing and not too sweet. It'd be nice with gin.\"\u003c/p>\n\u003cp>One taster is eager to enhance Dark 'n' Stormys with the \"good kick\" of Q ginger ale.\u003c/p>\n\u003cp>Spindrift's fruit flavors impressed, especially orange-mango, and so did its carbonated half-and-half (that's tea and lemonade): \"Very good.\"\u003c/p>\n\u003cp>Veri Soda's sugar-stevia blend also won over taste buds. One person is ready to switch from mainstream cola to the Veri Soda version. Sure, there's an aftertaste, she said, but she didn't mind that much. Another said Veri Soda's orange had \"that orange creamsicle taste,\" giving it a slight edge over the also tasty orange from Q.\u003c/p>\n\u003cp>To sum it all up: \"Soda is so much better,\" one taster said, \"with half the sugar.\"\u003c/p>\n\u003cp>Will the public buy it? Sicher of \u003cem>Beverage Digest\u003c/em> isn't sure: \"Midcals in the U.S. historically have not worked well.\" RIP, \u003ca href=\"http://hbr.org/2011/04/why-most-product-launches-fail/ar/2\">Coke C2\u003c/a> and \u003ca href=\"http://money.cnn.com/2005/05/20/news/fortune500/pepsi_edge/\">Pepsi Edge\u003c/a>. He adds: \"It's too early to tell whether [midcalorie] products will be successful.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"U.S. sales of sugared and diet sodas have slumped. So soda-makers are trying to win back consumers with new flavors and less sugar. But historically, midcalorie sodas haven't sold very well.","status":"publish","parent":0,"modified":1400517172,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":35,"wordCount":1024},"headData":{"title":"Will Soda Lovers Drink to Less Sugar? | KQED","description":"U.S. sales of sugared and diet sodas have slumped. So soda-makers are trying to win back consumers with new flavors and less sugar. But historically, midcalorie sodas haven't sold very well.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Will Soda Lovers Drink to Less Sugar?","datePublished":"2014-05-19T16:04:31.000Z","dateModified":"2014-05-19T16:32:52.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"82286 http://blogs.kqed.org/bayareabites/?p=82286","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/05/19/will-soda-lovers-drink-to-less-sugar/","disqusTitle":"Will Soda Lovers Drink to Less Sugar?","nprByline":"Marc Silver","nprStoryId":"312823157","nprApiLink":"http://api.npr.org/query?id=312823157&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/health/2014/05/16/312823157/will-soda-lovers-drink-to-less-sugar-in-the-can?ft=3&f=312823157","nprRetrievedStory":"1","nprPubDate":"Mon, 19 May 2014 10:26:00 -0400","nprStoryDate":"Fri, 16 May 2014 16:39:00 -0400","nprLastModifiedDate":"Mon, 19 May 2014 10:26:54 -0400","path":"/bayareabites/82286/will-soda-lovers-drink-to-less-sugar","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_82287\" class=\"wp-caption aligncenter\" style=\"max-width: 2624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/soda-fa7ce4178b884106b072879b474f01a1fa52b57e.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/soda-fa7ce4178b884106b072879b474f01a1fa52b57e.jpg\" alt=\"Samples from Dry Soda, Spindrift, Q and Veri Organic, four small companies that are trying to win back soda lovers by lowering the sugar. Photo: Maggie Starbard/NPR\" width=\"2624\" height=\"1966\" class=\"size-full wp-image-82287\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Samples from Dry Soda, Spindrift, Q and Veri Organic, four small companies that are trying to win back soda lovers by lowering the sugar. Photo: Maggie Starbard/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>Post by Marc Silver, \u003ca href=\"http://www.npr.org/blogs/health/2014/05/16/312823157/will-soda-lovers-drink-to-less-sugar-in-the-can\" target=\"_blank\">The Salt at NPR Food\u003c/a> (5/16/2014)\u003c/p>\n\u003cp>\u003cstrong>Correction\u003c/strong>\u003cbr>\n(5/19/2014)\u003cbr>\nAn earlier version of this story suggested that John Sicher thinks people's fears of studies that have linked some artificial sweeteners to cancer have led to the drop in diet soda sales. In fact, Sicher says the drop may be tied to concerns about artificial ingredients.\u003c/p>\n\u003chr>\n\u003cp>Who's a member of the Pepsi Generation? Anyone?\u003c/p>\n\u003cp>Would anyone still \"like to buy the world a Coke\"?\u003c/p>\n\u003cp>Yes, it's tough times for Big Soda in the U.S. The numbers alone make it clear. \"The entire [U.S.] carbonated soft drink category has been down for nine years,\" says John Sicher, editor of \u003ca href=\"http://www.beverage-digest.com/about.html\">Beverage Digest\u003c/a>\u003cem>. \u003c/em>\"Diet [soft drinks] are declining at a steeper pace than sugared [soft drinks],\" likely because people are concerned about artificial ingredients.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But soda-makers aren't giving up. They think midcalorie soft drinks are a trend waiting to happen — that's the classification for soft drinks with roughly 60 to 100 calories in a 12-ounce serving, and 4 to 6 teaspoons of sugar. The same serving of a regular soda has 140 to 150 calories and 11 or so teaspoons of sugar or high fructose corn syrup.\u003c/p>\n\u003cp>At Coke, hopes are high for Coca-Cola Life, sweetened with half the sugar of a regular Coke along with the no-calorie sweetener stevia. It's been launched in Argentina and Chile so far. A spokeswoman calls it \"a unique, great-tasting option for those looking for beverages with fewer calories.\"\u003c/p>\n\u003cp>Pepsi and Dr Pepper are also testing new formulas for midcalorie sodas. Like Coke, they're cutting sugar and adding stevia, perhaps because, unlike some of the artificial sweeteners, it's not linked to health concerns. Health advocates agree: \"We wanted more testing but it's probably safe,\" says Michael Jacobson, executive director of the \u003ca href=\"http://www.cspinet.org/about/\">Center for Science in the Public Interest\u003c/a>.\u003c/p>\n\u003cp>Stevia does have a distinct aftertaste — some would call it bitter or metallic. The soda-makers all claim to have figured out ways to fight that.\u003c/p>\n\u003cp>But there's more than one way to make a midcal soda. Small artisan soda-makers believe you can cut the sugar and still create a taste sensation. They're betting that some Americans will prefer a subtler soft drink — and unconventional favors. Cucumber or juniper berry soda, anyone?\u003c/p>\n\u003cp>\u003ca href=\"http://drysoda.com/\">Dry Soda\u003c/a> owes its birth to Sharelle Klaus' pregnancies. She gave up wine but still wanted a \"unique flavor\" beverage to pair with food. She experimented in her kitchen at first. It took more than 1,000 tests to perfect lavender, rhubarb and other offbeat sodas.\u003c/p>\n\u003cp>Top Chef winner Richard Blais helped develop the four newest flavors: apple, cherry, ginger and pear.\u003c/p>\n\u003cp>Don't add ice, Klaus advises. \"They were developed to drink out of a champagne flute.\" In fact, the name Dry Soda is a homage to dry wines.\u003c/p>\n\u003cp>Jordan Silbert of \u003ca href=\"http://qdrinks.com/\">Q Drinks\u003c/a> is another kitchen experimenter who launched a small soda company. Q stands for quinine, an ingredient in the tonic water that marked his entry into the beverage biz in 2007.\u003c/p>\n\u003cp>His 8-ounce bottles are sometimes sweetened with cane sugar (it goes well with flavors like lemon orange and grapefruit, he says) but earthy agave seemed the best choice for ginger ale.\u003c/p>\n\u003cp>\u003ca href=\"http://www.spindriftfresh.com/\">Spindrift\u003c/a> spent three years perfecting its sodas, which typically have fruit flavors like blackberry and mango orange. The goal is \"to be as true to the actual fruit as possible,\" says a spokeswoman. There's even pulp in some. Spindrift also has a line of seltzers, with calories that run from 10 to zero: It's just carbonated water with fruit juice.\u003c/p>\n\u003cp>And there's also a startup company, \u003ca href=\"http://www.verisoda.com/#/\">Veri Soda\u003c/a>, that's trying the sugar-stevia blend.\u003c/p>\n\u003cp>Market share is so small that no one is tracking these small fry, but they all report that sales are increasing. And that's something considering the price: around $1.50 a bottle.\u003c/p>\n\u003cp>\"They're pretty small, but more power to 'em,\" says Jacobson of CSPI. If you want a soda, he figures, fewer teaspoons of sugar are a good thing.\u003c/p>\n\u003cp>But what do these new breed sodas taste like?\u003c/p>\n\u003cp>We arranged a taste test. Coke, Pepsi and Dr Pepper could not provide samples of their new midcalorie lines, so Veri Soda represented the sugar-plus-stevia category.\u003c/p>\n\u003cp>There were lots of snarky comments, as you might expect from a crowd of thirsty journalists.\u003c/p>\n\u003cfigure id=\"attachment_82288\" class=\"wp-caption aligncenter\" style=\"max-width: 3000px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/soda3_wide-d9c7bc402aee9bd43e81acd621200472491879e3.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/05/soda3_wide-d9c7bc402aee9bd43e81acd621200472491879e3.jpg\" alt=\"Dry Soda, Q Drinks and Spindrift are a few of the sodas we tried. Photo: Maggie Starbard/NPR\" width=\"3000\" height=\"1685\" class=\"size-full wp-image-82288\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Dry Soda, Q Drinks and Spindrift are a few of the sodas we tried. Photo: Maggie Starbard/NPR\u003c/figcaption>\u003c/figure>\n\u003cp>\"Cucumber tastes like body wash.\"\u003c/p>\n\u003cp>\"Juniper berry is like a weak version of Scope.\"\u003c/p>\n\u003cp>\"Veri Cola is like weak beer with sugar.\"\u003c/p>\n\u003cp>Then there were the backhanded compliments: \"Pear soda is nice enough. I don't regret drinking it.\"\u003c/p>\n\u003cp>But basically, every soda found its fans, even Dry Soda's cucumber: \"Refreshing and not too sweet. It'd be nice with gin.\"\u003c/p>\n\u003cp>One taster is eager to enhance Dark 'n' Stormys with the \"good kick\" of Q ginger ale.\u003c/p>\n\u003cp>Spindrift's fruit flavors impressed, especially orange-mango, and so did its carbonated half-and-half (that's tea and lemonade): \"Very good.\"\u003c/p>\n\u003cp>Veri Soda's sugar-stevia blend also won over taste buds. One person is ready to switch from mainstream cola to the Veri Soda version. Sure, there's an aftertaste, she said, but she didn't mind that much. Another said Veri Soda's orange had \"that orange creamsicle taste,\" giving it a slight edge over the also tasty orange from Q.\u003c/p>\n\u003cp>To sum it all up: \"Soda is so much better,\" one taster said, \"with half the sugar.\"\u003c/p>\n\u003cp>Will the public buy it? Sicher of \u003cem>Beverage Digest\u003c/em> isn't sure: \"Midcals in the U.S. historically have not worked well.\" RIP, \u003ca href=\"http://hbr.org/2011/04/why-most-product-launches-fail/ar/2\">Coke C2\u003c/a> and \u003ca href=\"http://money.cnn.com/2005/05/20/news/fortune500/pepsi_edge/\">Pepsi Edge\u003c/a>. He adds: \"It's too early to tell whether [midcalorie] products will be successful.\" \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/82286/will-soda-lovers-drink-to-less-sugar","authors":["byline_bayareabites_82286"],"categories":["bayareabites_13306","bayareabites_4084","bayareabites_12555","bayareabites_10916","bayareabites_11070"],"tags":["bayareabites_11107","bayareabites_11149","bayareabites_11931","bayareabites_13388","bayareabites_14781","bayareabites_13389","bayareabites_12018","bayareabites_511"],"featImg":"bayareabites_82287","label":"bayareabites"},"bayareabites_78979":{"type":"posts","id":"bayareabites_78979","meta":{"index":"posts_1591205157","site":"bayareabites","id":"78979","score":null,"sort":[1394493779000]},"guestAuthors":[],"slug":"what-pepsi-can-teach-us-about-soft-drink-power-in-russia","title":"What Pepsi Can Teach Us About Soft (Drink) Power in Russia","publishDate":1394493779,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_78980\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/03/ap9109060344_wide-7d6ea895e371884e0a237aa1c95ce04d498aca9c.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/03/ap9109060344_wide-7d6ea895e371884e0a237aa1c95ce04d498aca9c-1024x575.jpg\" alt=\"Pepsi was the first American consumer product to be manufactured and sold in the former Soviet Union. In 1991, Russians could buy the soda for 20 kopeks, about 10 cents. Photo: Peter Dejong/AP\" width=\"1024\" height=\"575\" class=\"size-large wp-image-78980\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Pepsi was the first American consumer product to be manufactured and sold in the former Soviet Union. In 1991, Russians could buy the soda for 20 kopeks, about 10 cents. Photo: Peter Dejong/AP\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/130330851/sonari-glinton\" target=\"_blank\">Sonari Glinton\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/03/10/288570744/what-pepsi-can-teach-us-about-soft-drink-power-in-russia\" target=\"_blank\">The Salt at NPR Food\u003c/a> (3/10/2014)\u003c/p>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/03/10/288570744/what-pepsi-can-teach-us-about-soft-drink-power-in-russia\">All Things Considered\u003c/a> [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/03/20140310_atc_how_pepsi_won_over_khrushchev_and_broke_into_the_russian_market.mp3\"] \u003c/p>\n\u003cp>The United States has threatened economic sanctions against Moscow, but America is light on financial leverage in Russia: The country represents less than 1 percent of U.S. trade, and few major U.S. companies have significant investments there.\u003c/p>\n\u003cp>But one company with a long history in Russia is Pepsi.\u003c/p>\n\u003cp>So how did the American soft drink giant get its foot in the door to build a major market in Russia?\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>This story of how Pepsi came to be sold widely in Russia could give us some insight into how the two counties do or don't do business with each other. The relationship dates back to the Soviet era.\u003c/p>\n\u003cp>During the Cold War, then-Vice President Richard Nixon visited Soviet Russia to meet with Premier Nikita Khrushchev, which produced some memorable moments. The two men stood in front of a microphone and sparred, with the help of interpreters, in a televised session now known as the Kitchen Debate. The 1959 debate, which \u003ca href=\"http://www.youtube.com/watch?v=D7HqOrAakco\">you can watch on YouTube\u003c/a>, is all kinds of historical, nerdy awesomeness.\u003c/p>\n\u003cp>\"You plan to outstrip us, particularly in the production of consumer goods. If this competition is to do the best for both of our peoples and for people everywhere, there must be a free exchange of ideas,\" \u003ca href=\"http://www.youtube.com/watch?v=z6RLCw1OZFw\">Nixon said as Khrushchev began to speak\u003c/a> over him. \"You never concede anything.\"\u003c/p>\n\u003cp>One thing Russia didn't have on us was brown, fizzy, sugary, delicious drinks. At that debate, Nixon and Khrushchev shared a Pepsi.\u003c/p>\n\u003cp>At the time, this shared drink gave Donald Kendall a bright idea. Kendall, who was a buddy of Nixon's, was the head of Pepsi's international operations at the time.\u003c/p>\n\u003cp>\"[Kendall] went to Russia in 1959 and struck up a good relationship with Nikita Khrushchev,\" recounts \u003ca href=\"http://www.iie.com/staff/author_bio.cfm?author_id=455\">Anders Aslund\u003c/a> with the Peterson Institute for International Economics.\u003c/p>\n\u003cp>Later, the Soviet government itself began bottling Pepsi, but it wasn't the drink we know.\u003c/p>\n\u003cp>\"Pepsi was perceived by the population as a Soviet product, and Soviet products were truly bad,\" Aslund says. \"While Pepsi was reasonably good, it was not as good as Western Pepsi.\"\u003c/p>\n\u003cp>Good or bad, Pepsi was the only option.\u003c/p>\n\u003cp>Then the Berlin Wall fell. When the Soviet Union closed, a form of free enterprise opened. In the 1990s, there was a boom in the U.S., and American companies were looking to grow.\u003c/p>\n\u003cp>During this time, Pepsi was getting its butt kicked by Coca-Cola all over the world, says Ali Dibadj, a senior analyst with equity research firm Sanford Bernstein who studies packaged goods such as soda and chips. Dibadj says Pepsi had one key element going for it: The company knew a lot about Russia.\u003c/p>\n\u003cp>\"Pepsi had to find a place to grow that was the path of least resistance, and arguably built on the history, since 1959, and the lower penetration by The Coca-Cola Company. Russia was the closest-to-home option, and it wasn't that close to home,\" Dibadj says.\u003c/p>\n\u003cp>It worked. Russia is now Pepsi's second-largest market behind the U.S., accounting for roughly 8 percent of sales.\u003c/p>\n\u003cp>So if Pepsi could become a dominant consumer force in Russia, then why hasn't everyone followed suit?\u003c/p>\n\u003cp>Well, companies such as Ford, Nike, McDonald's, Boeing and John Deere do have investments in the country, but they don't rely on the Russian market like Pepsi does. The reason, Dibadj says, is that Russia is unpredictable, and so are its consumers.\u003c/p>\n\u003cp>\"The consumer has a history — given communism, given what they've been though — to, at the first sign of fear, shift very quickly to either different pack sizes [or] different brands. And [Russian consumers] have historically been used to lower-quality brands,\" Dibadj says.\u003c/p>\n\u003cp>At the first sign of trouble, Russian consumers go from drinking soda to tap water. Not only that, it's really hard for companies to get into Russia. With such a large country, you have to build giant distribution networks, and there's a lot of red tape.\u003c/p>\n\u003cp>\"We don't have a lot of economic leverage,\" Dibadj says. \"There's not a lot of stuff that Russians buy from us, and we don't buy that much stuff from Russia.\"\u003c/p>\n\u003cp>It's the age-old chicken and egg problem, says \u003ca href=\"http://www0.gsb.columbia.edu/faculty/akhandelwal/\">Amit Khandelwal,\u003c/a> who teaches at Columbia University's Business School. American businesses, he says, are afraid to invest in Russia because it's risky; and it might be less risky if there were more of a U.S. corporate presence there.\u003c/p>\n\u003cp>\"The U.S. won't have the potential threat of sanctions if there is no pain on both sides,\" Khandelwal says. \"There is no pain on both sides precisely because no business has found it attractive enough to substantially grow their operations in Russia.\"\u003c/p>\n\u003cp>In other words, in order for the U.S. to have more soft power in Russia, the U.S. will have to sell that country more than soft drinks. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n","blocks":[],"excerpt":"The soft drink giant is one of the few big U.S. firms with major investments in Russia. And the reasons why say a lot about why the U.S. has less leverage in Russia than it might like.","status":"publish","parent":0,"modified":1394493779,"stats":{"hasAudio":true,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":29,"wordCount":904},"headData":{"title":"What Pepsi Can Teach Us About Soft (Drink) Power in Russia | KQED","description":"The soft drink giant is one of the few big U.S. firms with major investments in Russia. And the reasons why say a lot about why the U.S. has less leverage in Russia than it might like.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"What Pepsi Can Teach Us About Soft (Drink) Power in Russia","datePublished":"2014-03-10T23:22:59.000Z","dateModified":"2014-03-10T23:22:59.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"78979 http://blogs.kqed.org/bayareabites/?p=78979","disqusUrl":"https://ww2.kqed.org/bayareabites/2014/03/10/what-pepsi-can-teach-us-about-soft-drink-power-in-russia/","disqusTitle":"What Pepsi Can Teach Us About Soft (Drink) Power in Russia","nprByline":"Sonari Glinton","nprStoryId":"288570744","nprApiLink":"http://api.npr.org/query?id=288570744&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2014/03/10/288570744/what-pepsi-can-teach-us-about-soft-drink-power-in-russia?ft=3&f=288570744","nprRetrievedStory":"1","nprPubDate":"Mon, 10 Mar 2014 19:06:00 -0400","nprStoryDate":"Mon, 10 Mar 2014 17:34:00 -0400","nprLastModifiedDate":"Mon, 10 Mar 2014 19:06:32 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/03/20140310_atc_how_pepsi_won_over_khrushchev_and_broke_into_the_russian_market.mp3?orgId=1&topicId=1006&ft=3&f=288570744","nprAudioM3u":"http://api.npr.org/m3u/1288713015-bbff9c.m3u?orgId=1&topicId=1006&ft=3&f=288570744","path":"/bayareabites/78979/what-pepsi-can-teach-us-about-soft-drink-power-in-russia","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/03/20140310_atc_how_pepsi_won_over_khrushchev_and_broke_into_the_russian_market.mp3?orgId=1&topicId=1006&ft=3&f=288570744","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_78980\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/03/ap9109060344_wide-7d6ea895e371884e0a237aa1c95ce04d498aca9c.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2014/03/ap9109060344_wide-7d6ea895e371884e0a237aa1c95ce04d498aca9c-1024x575.jpg\" alt=\"Pepsi was the first American consumer product to be manufactured and sold in the former Soviet Union. In 1991, Russians could buy the soda for 20 kopeks, about 10 cents. Photo: Peter Dejong/AP\" width=\"1024\" height=\"575\" class=\"size-large wp-image-78980\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Pepsi was the first American consumer product to be manufactured and sold in the former Soviet Union. In 1991, Russians could buy the soda for 20 kopeks, about 10 cents. Photo: Peter Dejong/AP\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/130330851/sonari-glinton\" target=\"_blank\">Sonari Glinton\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/03/10/288570744/what-pepsi-can-teach-us-about-soft-drink-power-in-russia\" target=\"_blank\">The Salt at NPR Food\u003c/a> (3/10/2014)\u003c/p>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2014/03/10/288570744/what-pepsi-can-teach-us-about-soft-drink-power-in-russia\">All Things Considered\u003c/a> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/atc/2014/03/20140310_atc_how_pepsi_won_over_khrushchev_and_broke_into_the_russian_market.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>The United States has threatened economic sanctions against Moscow, but America is light on financial leverage in Russia: The country represents less than 1 percent of U.S. trade, and few major U.S. companies have significant investments there.\u003c/p>\n\u003cp>But one company with a long history in Russia is Pepsi.\u003c/p>\n\u003cp>So how did the American soft drink giant get its foot in the door to build a major market in Russia?\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>This story of how Pepsi came to be sold widely in Russia could give us some insight into how the two counties do or don't do business with each other. The relationship dates back to the Soviet era.\u003c/p>\n\u003cp>During the Cold War, then-Vice President Richard Nixon visited Soviet Russia to meet with Premier Nikita Khrushchev, which produced some memorable moments. The two men stood in front of a microphone and sparred, with the help of interpreters, in a televised session now known as the Kitchen Debate. The 1959 debate, which \u003ca href=\"http://www.youtube.com/watch?v=D7HqOrAakco\">you can watch on YouTube\u003c/a>, is all kinds of historical, nerdy awesomeness.\u003c/p>\n\u003cp>\"You plan to outstrip us, particularly in the production of consumer goods. If this competition is to do the best for both of our peoples and for people everywhere, there must be a free exchange of ideas,\" \u003ca href=\"http://www.youtube.com/watch?v=z6RLCw1OZFw\">Nixon said as Khrushchev began to speak\u003c/a> over him. \"You never concede anything.\"\u003c/p>\n\u003cp>One thing Russia didn't have on us was brown, fizzy, sugary, delicious drinks. At that debate, Nixon and Khrushchev shared a Pepsi.\u003c/p>\n\u003cp>At the time, this shared drink gave Donald Kendall a bright idea. Kendall, who was a buddy of Nixon's, was the head of Pepsi's international operations at the time.\u003c/p>\n\u003cp>\"[Kendall] went to Russia in 1959 and struck up a good relationship with Nikita Khrushchev,\" recounts \u003ca href=\"http://www.iie.com/staff/author_bio.cfm?author_id=455\">Anders Aslund\u003c/a> with the Peterson Institute for International Economics.\u003c/p>\n\u003cp>Later, the Soviet government itself began bottling Pepsi, but it wasn't the drink we know.\u003c/p>\n\u003cp>\"Pepsi was perceived by the population as a Soviet product, and Soviet products were truly bad,\" Aslund says. \"While Pepsi was reasonably good, it was not as good as Western Pepsi.\"\u003c/p>\n\u003cp>Good or bad, Pepsi was the only option.\u003c/p>\n\u003cp>Then the Berlin Wall fell. When the Soviet Union closed, a form of free enterprise opened. In the 1990s, there was a boom in the U.S., and American companies were looking to grow.\u003c/p>\n\u003cp>During this time, Pepsi was getting its butt kicked by Coca-Cola all over the world, says Ali Dibadj, a senior analyst with equity research firm Sanford Bernstein who studies packaged goods such as soda and chips. Dibadj says Pepsi had one key element going for it: The company knew a lot about Russia.\u003c/p>\n\u003cp>\"Pepsi had to find a place to grow that was the path of least resistance, and arguably built on the history, since 1959, and the lower penetration by The Coca-Cola Company. Russia was the closest-to-home option, and it wasn't that close to home,\" Dibadj says.\u003c/p>\n\u003cp>It worked. Russia is now Pepsi's second-largest market behind the U.S., accounting for roughly 8 percent of sales.\u003c/p>\n\u003cp>So if Pepsi could become a dominant consumer force in Russia, then why hasn't everyone followed suit?\u003c/p>\n\u003cp>Well, companies such as Ford, Nike, McDonald's, Boeing and John Deere do have investments in the country, but they don't rely on the Russian market like Pepsi does. The reason, Dibadj says, is that Russia is unpredictable, and so are its consumers.\u003c/p>\n\u003cp>\"The consumer has a history — given communism, given what they've been though — to, at the first sign of fear, shift very quickly to either different pack sizes [or] different brands. And [Russian consumers] have historically been used to lower-quality brands,\" Dibadj says.\u003c/p>\n\u003cp>At the first sign of trouble, Russian consumers go from drinking soda to tap water. Not only that, it's really hard for companies to get into Russia. With such a large country, you have to build giant distribution networks, and there's a lot of red tape.\u003c/p>\n\u003cp>\"We don't have a lot of economic leverage,\" Dibadj says. \"There's not a lot of stuff that Russians buy from us, and we don't buy that much stuff from Russia.\"\u003c/p>\n\u003cp>It's the age-old chicken and egg problem, says \u003ca href=\"http://www0.gsb.columbia.edu/faculty/akhandelwal/\">Amit Khandelwal,\u003c/a> who teaches at Columbia University's Business School. American businesses, he says, are afraid to invest in Russia because it's risky; and it might be less risky if there were more of a U.S. corporate presence there.\u003c/p>\n\u003cp>\"The U.S. won't have the potential threat of sanctions if there is no pain on both sides,\" Khandelwal says. \"There is no pain on both sides precisely because no business has found it attractive enough to substantially grow their operations in Russia.\"\u003c/p>\n\u003cp>In other words, in order for the U.S. to have more soft power in Russia, the U.S. will have to sell that country more than soft drinks. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2014 \u003ca href=\"http://www.npr.org/\" target=\"_blank\">NPR\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/78979/what-pepsi-can-teach-us-about-soft-drink-power-in-russia","authors":["byline_bayareabites_78979"],"categories":["bayareabites_1962","bayareabites_2090","bayareabites_4084","bayareabites_12555","bayareabites_10916","bayareabites_2035","bayareabites_34","bayareabites_61"],"tags":["bayareabites_11107","bayareabites_13150","bayareabites_11931","bayareabites_11194","bayareabites_10921"],"featImg":"bayareabites_78984","label":"bayareabites"},"bayareabites_74381":{"type":"posts","id":"bayareabites_74381","meta":{"index":"posts_1591205157","site":"bayareabites","id":"74381","score":null,"sort":[1385275928000]},"guestAuthors":[],"slug":"pepsi-pressured-to-fight-big-sugars-land-grab","title":"Pepsi Pressured To Fight Big Sugar's 'Land Grab'","publishDate":1385275928,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_74382\" class=\"wp-caption aligncenter\" style=\"max-width: 1673px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/81821lpr_wide-7ecad925a36ca5ee3e6d39d88a04322ca100200f.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/81821lpr_wide-7ecad925a36ca5ee3e6d39d88a04322ca100200f.jpg\" alt=\"Tractors sit on a sugarcane plantation occupying the land of a Guarani-kaiowá indigenous community in Brazil. Photo: Tatiana Cardeal/Courtesy Oxfam\" width=\"1673\" height=\"941\" class=\"size-full wp-image-74382\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Tractors sit on a sugarcane plantation occupying the land of a Guarani-kaiowá indigenous community in Brazil. Photo: Tatiana Cardeal/Courtesy Oxfam\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/11/23/246753281/pepsi-pressured-to-fight-big-sugar-s-land-grab\">The Salt at NPR Food\u003c/a> (11/23/13)\u003c/p>\n\u003cp>The anti-poverty group Oxfam is \u003ca href=\"http://www.oxfam.org/en/grow/pressroom/pressrelease/2013-11-22/oxfam-files-shareholder-resolution-urging-pepsico-address-land-grabs\">asking\u003c/a> Pepsi's shareholders to approve a resolution that, if passed, would force the company to disclose its sugar suppliers and investigate whether those suppliers are implicated in \"land grabs\" that unfairly take land from the poor.\u003c/p>\n\u003cp>Pepsi's arch-rival has already announced its own anti-land grab initiative. Earlier this month, Coca-Cola \u003ca href=\"http://assets.coca-colacompany.com/6b/65/7f0d386040fcb4872fa136f05c5c/proposal-to-oxfam-on-land-tenure-and-sugar.pdf\">announced\u003c/a> a new initiative \"to use our influence to help protect the land rights of local communities.\" The company revealed its top three sugar suppliers and promised to launch an independent review of its operations in Brazil, Colombia, Guatemala, India, Philippines, Thailand and South Africa.\u003c/p>\n\u003cp>It's a major success for a \u003ca href=\"http://www.behindthebrands.org/en-us\">campaign\u003c/a> that Oxfam \u003ca href=\"http://ww2.kqed.org/bayareabites/2013/02/26/oxfam-gives-big-food-companies-bad-behavior-grades/\">launched\u003c/a> earlier this year called \"Behind the Brands.\" The campaign attempts to embarrass, cajole and threaten the world's biggest food companies into protecting the environment and treating workers or local communities more fairly.\u003c/p>\n\u003cp>Oxfam has taken particular aim at the sugar industry, with a \u003ca href=\"http://www.oxfam.org/sites/www.oxfam.org/files/bn-sugar-rush-land-supply-chains-food-beverage-companies-021013-en_1.pdf\">report\u003c/a> on land disputes involving large-scale sugar producers in Brazil and Cambodia. In these cases, impoverished local communities blame large sugar producers for forcing them from their traditional lands.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>There have been many reports of such \"land grabs\" in recent years, as rising food prices have increased investor interest in land around the world. The problem is especially acute in places where people don't have clear legal rights to the land that they depend on for their livelihoods, including many countries in Africa.\u003c/p>\n\u003cp>According to Oxfam, the three agricultural crops most often implicated in land grabs are sugar, soybeans and palm oil. Of the three, sugar production accounts for the most land — 75 million acres, an area the size of Italy.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>In the U.S., Pepsi and Coke don't rely heavily on sugar, since corn-derived sweeteners are cheaper. But in the rest of the world, sugar remains the sweetener of choice.\u003cbr>\n\u003cem>\u003cbr>\nCopyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"The anti-poverty group Oxfam is asking Pepsi's shareholders to approve a resolution that, if passed, would force the company to disclose its sugar suppliers and investigate whether those suppliers are implicated in \"land grabs\" that unfairly take land from the poor.","status":"publish","parent":0,"modified":1385275928,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":10,"wordCount":357},"headData":{"title":"Pepsi Pressured To Fight Big Sugar's 'Land Grab' | KQED","description":"The anti-poverty group Oxfam is asking Pepsi's shareholders to approve a resolution that, if passed, would force the company to disclose its sugar suppliers and investigate whether those suppliers are implicated in "land grabs" that unfairly take land from the poor.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Pepsi Pressured To Fight Big Sugar's 'Land Grab'","datePublished":"2013-11-24T06:52:08.000Z","dateModified":"2013-11-24T06:52:08.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"74381 http://blogs.kqed.org/bayareabites/?p=74381","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/11/23/pepsi-pressured-to-fight-big-sugars-land-grab/","disqusTitle":"Pepsi Pressured To Fight Big Sugar's 'Land Grab'","nprByline":"Dan Charles","nprStoryId":"246753281","nprApiLink":"http://api.npr.org/query?id=246753281&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2013/11/23/246753281/pepsi-pressured-to-fight-big-sugar-s-land-grab?ft=3&f=246753281","nprRetrievedStory":"1","nprPubDate":"Sat, 23 Nov 2013 13:46:00 -0500","nprStoryDate":"Sat, 23 Nov 2013 13:46:00 -0500","nprLastModifiedDate":"Sat, 23 Nov 2013 13:46:06 -0500","path":"/bayareabites/74381/pepsi-pressured-to-fight-big-sugars-land-grab","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_74382\" class=\"wp-caption aligncenter\" style=\"max-width: 1673px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/81821lpr_wide-7ecad925a36ca5ee3e6d39d88a04322ca100200f.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/81821lpr_wide-7ecad925a36ca5ee3e6d39d88a04322ca100200f.jpg\" alt=\"Tractors sit on a sugarcane plantation occupying the land of a Guarani-kaiowá indigenous community in Brazil. Photo: Tatiana Cardeal/Courtesy Oxfam\" width=\"1673\" height=\"941\" class=\"size-full wp-image-74382\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Tractors sit on a sugarcane plantation occupying the land of a Guarani-kaiowá indigenous community in Brazil. Photo: Tatiana Cardeal/Courtesy Oxfam\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/143160021/daniel-charles\">Dan Charles\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/11/23/246753281/pepsi-pressured-to-fight-big-sugar-s-land-grab\">The Salt at NPR Food\u003c/a> (11/23/13)\u003c/p>\n\u003cp>The anti-poverty group Oxfam is \u003ca href=\"http://www.oxfam.org/en/grow/pressroom/pressrelease/2013-11-22/oxfam-files-shareholder-resolution-urging-pepsico-address-land-grabs\">asking\u003c/a> Pepsi's shareholders to approve a resolution that, if passed, would force the company to disclose its sugar suppliers and investigate whether those suppliers are implicated in \"land grabs\" that unfairly take land from the poor.\u003c/p>\n\u003cp>Pepsi's arch-rival has already announced its own anti-land grab initiative. Earlier this month, Coca-Cola \u003ca href=\"http://assets.coca-colacompany.com/6b/65/7f0d386040fcb4872fa136f05c5c/proposal-to-oxfam-on-land-tenure-and-sugar.pdf\">announced\u003c/a> a new initiative \"to use our influence to help protect the land rights of local communities.\" The company revealed its top three sugar suppliers and promised to launch an independent review of its operations in Brazil, Colombia, Guatemala, India, Philippines, Thailand and South Africa.\u003c/p>\n\u003cp>It's a major success for a \u003ca href=\"http://www.behindthebrands.org/en-us\">campaign\u003c/a> that Oxfam \u003ca href=\"http://ww2.kqed.org/bayareabites/2013/02/26/oxfam-gives-big-food-companies-bad-behavior-grades/\">launched\u003c/a> earlier this year called \"Behind the Brands.\" The campaign attempts to embarrass, cajole and threaten the world's biggest food companies into protecting the environment and treating workers or local communities more fairly.\u003c/p>\n\u003cp>Oxfam has taken particular aim at the sugar industry, with a \u003ca href=\"http://www.oxfam.org/sites/www.oxfam.org/files/bn-sugar-rush-land-supply-chains-food-beverage-companies-021013-en_1.pdf\">report\u003c/a> on land disputes involving large-scale sugar producers in Brazil and Cambodia. In these cases, impoverished local communities blame large sugar producers for forcing them from their traditional lands.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>There have been many reports of such \"land grabs\" in recent years, as rising food prices have increased investor interest in land around the world. The problem is especially acute in places where people don't have clear legal rights to the land that they depend on for their livelihoods, including many countries in Africa.\u003c/p>\n\u003cp>According to Oxfam, the three agricultural crops most often implicated in land grabs are sugar, soybeans and palm oil. Of the three, sugar production accounts for the most land — 75 million acres, an area the size of Italy.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>In the U.S., Pepsi and Coke don't rely heavily on sugar, since corn-derived sweeteners are cheaper. But in the rest of the world, sugar remains the sweetener of choice.\u003cbr>\n\u003cem>\u003cbr>\nCopyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/74381/pepsi-pressured-to-fight-big-sugars-land-grab","authors":["byline_bayareabites_74381"],"categories":["bayareabites_1874","bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_11107","bayareabites_11270","bayareabites_12725","bayareabites_11269","bayareabites_11931","bayareabites_511","bayareabites_10921"],"featImg":"bayareabites_74389","label":"bayareabites"},"bayareabites_73873":{"type":"posts","id":"bayareabites_73873","meta":{"index":"posts_1591205157","site":"bayareabites","id":"73873","score":null,"sort":[1384319956000]},"guestAuthors":[],"slug":"how-about-a-coke-warhol-painting-up-for-grabs","title":"How About A Coke? Warhol Painting Up For Grabs","publishDate":1384319956,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_73882\" class=\"wp-caption aligncenter\" style=\"max-width: 462px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/coca-cola-warhol.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/coca-cola-warhol.jpg\" alt=\"Coca-Cola (3) was one of many of Warhol's pop art pieces, which celebrated popular culture and consumerism in post-World War II America.\" width=\"462\" height=\"577\" class=\"size-full wp-image-73882\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Coca-Cola (3) was one of many of Warhol's pop art pieces, which celebrated popular culture and consumerism in post-World War II America.\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/122979884/tanya-ballard-brown\">Tanya Ballard Brown\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2013/11/11/244559034/how-about-a-coke-warhol-painting-up-for-grabs\">The Two-Way at NPR\u003c/a> (11/12/13)\u003c/p>\n\u003cp>On Tuesday, artist Andy Warhol's oversized and iconic \u003cem>Coca-Cola (3)\u003c/em> will \u003ca href=\"http://www.christies.com/about/press-center/releases/pressrelease.aspx?pressreleaseid=6701\">hit the auction block at Christie's\u003c/a>, and to borrow an old slogan from the company, It's The Real Thing.\u003c/p>\n\u003cp>Warhol painted the 6-foot-tall black-and-white canvas in 1962 as part of a series of four Coke bottle paintings. According to Ted Ryan, archivist and historian at the Coca-Cola Co., Warhol had the paintings in his studio and invited his friend, Emile de Antonio, to come by and give him feedback.\u003c/p>\n\u003cp>\"I think he was told No. 3 is it — just throw away No. 1,\" says Ryan, who added that Warhol had been struggling with different art styles at the time. \"It wasn't until he did the series of Coke bottles and got the feedback ... that he found his genre.\"\u003c/p>\n\u003cp>Ryan says the artist \u003ca href=\"http://www.adbranch.com/andy-warhols-coca-cola-paintings/\">chose the Coke bottle\u003c/a> because of its ubiquity, pointing to \u003ca href=\"http://books.google.com/books?id=Rkh473_wb9cC&q=Liz+Taylor#v=onepage&q=Liz%20Taylor%20drinks%20coke&f=false\" target=\"_blank\">a quote from Warhol himself\u003c/a>:\u003c/p>\n\u003cblockquote>\n\u003cp>\"What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke ... All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it ... and you know it.\"\u003c/p>\n\u003c/blockquote>\n\u003cp>The artist later went on to depict other American brands, including Brillo, Campbell's Soup, General Electric, Heinz and Kellogg.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The Coke painting, which has been part of a private collection since 1995, could sell for more than $40 million — another Warhol piece,\u003cem> Coke Bottle (4),\u003c/em> \u003ca href=\"http://www.bloomberg.com/news/2013-10-02/warhol-s-60-million-coke-faces-koons-richter-in-auction.html\">sold for $35.4 million\u003c/a> a couple of years ago.\u003c/p>\n\u003cp>Coca-Cola itself holds more than 20 pieces of Warhol art. Ryan says the company never sent a cease-and-desist order to the artist asking him to stop using the company's logo and other trademarks, but rather they \"acknowledged each other from afar.\"\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Another Andy Warhol NPR Post:\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.npr.org/2013/11/02/242174661/dead-bees-nail-clippings-and-priceless-art-in-warhols-time-capsules\">Dead Bees, Nail Clippings And Priceless Art In Warhol's 'Time Capsules'\u003c/a>\u003c/p>\n\n","blocks":[],"excerpt":"Artist Andy Warhol's iconic black-and-white painting of a Coke bottle hits the auction block at Christie's on Tuesday. It is expected to sell for more than $40 million.","status":"publish","parent":0,"modified":1384319956,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":13,"wordCount":415},"headData":{"title":"How About A Coke? Warhol Painting Up For Grabs | KQED","description":"Artist Andy Warhol's iconic black-and-white painting of a Coke bottle hits the auction block at Christie's on Tuesday. It is expected to sell for more than $40 million.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"How About A Coke? Warhol Painting Up For Grabs","datePublished":"2013-11-13T05:19:16.000Z","dateModified":"2013-11-13T05:19:16.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"73873 http://blogs.kqed.org/bayareabites/?p=73873","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/11/12/how-about-a-coke-warhol-painting-up-for-grabs/","disqusTitle":"How About A Coke? Warhol Painting Up For Grabs","nprByline":"Tanya Ballard Brown","nprStoryId":"244559034","nprApiLink":"http://api.npr.org/query?id=244559034&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thetwo-way/2013/11/11/244559034/how-about-a-coke-warhol-painting-up-for-grabs?ft=3&f=244559034","nprRetrievedStory":"1","nprPubDate":"Tue, 12 Nov 2013 16:59:00 -0500","nprStoryDate":"Tue, 12 Nov 2013 15:35:00 -0500","nprLastModifiedDate":"Tue, 12 Nov 2013 16:59:42 -0500","path":"/bayareabites/73873/how-about-a-coke-warhol-painting-up-for-grabs","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_73882\" class=\"wp-caption aligncenter\" style=\"max-width: 462px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/coca-cola-warhol.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/11/coca-cola-warhol.jpg\" alt=\"Coca-Cola (3) was one of many of Warhol's pop art pieces, which celebrated popular culture and consumerism in post-World War II America.\" width=\"462\" height=\"577\" class=\"size-full wp-image-73882\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Coca-Cola (3) was one of many of Warhol's pop art pieces, which celebrated popular culture and consumerism in post-World War II America.\u003c/figcaption>\u003c/figure>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/122979884/tanya-ballard-brown\">Tanya Ballard Brown\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thetwo-way/2013/11/11/244559034/how-about-a-coke-warhol-painting-up-for-grabs\">The Two-Way at NPR\u003c/a> (11/12/13)\u003c/p>\n\u003cp>On Tuesday, artist Andy Warhol's oversized and iconic \u003cem>Coca-Cola (3)\u003c/em> will \u003ca href=\"http://www.christies.com/about/press-center/releases/pressrelease.aspx?pressreleaseid=6701\">hit the auction block at Christie's\u003c/a>, and to borrow an old slogan from the company, It's The Real Thing.\u003c/p>\n\u003cp>Warhol painted the 6-foot-tall black-and-white canvas in 1962 as part of a series of four Coke bottle paintings. According to Ted Ryan, archivist and historian at the Coca-Cola Co., Warhol had the paintings in his studio and invited his friend, Emile de Antonio, to come by and give him feedback.\u003c/p>\n\u003cp>\"I think he was told No. 3 is it — just throw away No. 1,\" says Ryan, who added that Warhol had been struggling with different art styles at the time. \"It wasn't until he did the series of Coke bottles and got the feedback ... that he found his genre.\"\u003c/p>\n\u003cp>Ryan says the artist \u003ca href=\"http://www.adbranch.com/andy-warhols-coca-cola-paintings/\">chose the Coke bottle\u003c/a> because of its ubiquity, pointing to \u003ca href=\"http://books.google.com/books?id=Rkh473_wb9cC&q=Liz+Taylor#v=onepage&q=Liz%20Taylor%20drinks%20coke&f=false\" target=\"_blank\">a quote from Warhol himself\u003c/a>:\u003c/p>\n\u003cblockquote>\n\u003cp>\"What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke ... All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it ... and you know it.\"\u003c/p>\n\u003c/blockquote>\n\u003cp>The artist later went on to depict other American brands, including Brillo, Campbell's Soup, General Electric, Heinz and Kellogg.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The Coke painting, which has been part of a private collection since 1995, could sell for more than $40 million — another Warhol piece,\u003cem> Coke Bottle (4),\u003c/em> \u003ca href=\"http://www.bloomberg.com/news/2013-10-02/warhol-s-60-million-coke-faces-koons-richter-in-auction.html\">sold for $35.4 million\u003c/a> a couple of years ago.\u003c/p>\n\u003cp>Coca-Cola itself holds more than 20 pieces of Warhol art. Ryan says the company never sent a cease-and-desist order to the artist asking him to stop using the company's logo and other trademarks, but rather they \"acknowledged each other from afar.\"\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>Another Andy Warhol NPR Post:\u003c/strong>\u003cbr>\n\u003ca href=\"http://www.npr.org/2013/11/02/242174661/dead-bees-nail-clippings-and-priceless-art-in-warhols-time-capsules\">Dead Bees, Nail Clippings And Priceless Art In Warhol's 'Time Capsules'\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/73873/how-about-a-coke-warhol-painting-up-for-grabs","authors":["byline_bayareabites_73873"],"categories":["bayareabites_2407","bayareabites_2090","bayareabites_10916"],"tags":["bayareabites_1415","bayareabites_11107","bayareabites_11284","bayareabites_11465"],"featImg":"bayareabites_73882","label":"bayareabites"},"bayareabites_65398":{"type":"posts","id":"bayareabites_65398","meta":{"index":"posts_1591205157","site":"bayareabites","id":"65398","score":null,"sort":[1373935006000]},"guestAuthors":[],"slug":"in-argentina-coca-cola-tests-market-for-green-coke","title":"In Argentina, Coca-Cola Tests Market For 'Green' Coke","publishDate":1373935006,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cfigure id=\"attachment_65411\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/coca-cola-big.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/coca-cola-big-1024x767.jpg\" alt='The new Coca-Cola Life that is popular in Argentina is being marketed as a \"natural\" and therefore \"green\" lower-calorie cola. Photo: ©coca-cola' width=\"1024\" height=\"767\" class=\"size-large wp-image-65411\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The new Coca-Cola Life that is popular in Argentina is being marketed as a \"natural\" and therefore \"green\" lower-calorie cola. Photo: ©coca-cola\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/07/15/202385313/GREEN-COKE\">All Things Considered\u003c/a> [audio src=\"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/07/20130715_atc_18.mp3\"] \u003c/p>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/3813466/bob-mondello\">Bob Mondello\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/07/15/202385313/GREEN-COKE\">The Salt at NPR Food\u003c/a> (7/15/13)\u003c/p>\n\u003cp>To escape Washington's summer's swelter, I've flown to Argentina and discovered that there's one big surprise among the many things that set this part of the world apart at the moment.\u003c/p>\n\u003cp>Yes, the \u003ca href=\"http://www.npr.org/blogs/thesalt/2011/12/08/143362233/farewell-to-argentinas-famed-beef\">steaks\u003c/a> are great, the tangos catchy, and the weather here in Buenos Aires cool in July. But who'd have expected that the Coca-Cola logos would often be green?\u003c/p>\n\u003cp>I used to collect Coke memorabilia, and red is what I've always associated with Coke — a specific, blazing, eye-catching shade of red, in fact. The company does have a rainbow's worth of product packaging these days: blue and green for Sprite; silver and gold for caffeinated and non-caffeinated Diet Coke; black for Coke Zero.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[youtube //www.youtube.com/watch?v=tZaMOt8gQl4]\u003c/p>\n\u003cp>But the colors in the basic Coca-Cola logo — ornate white letters on a red background — haven't changed in over a century. But here in Argentina for the past three weeks, the words Coca-Cola are spelled out in those same ornate white letters on a green background. It's everywhere from a giant electronic billboard in the heart of downtown Buenos Aires, to the sides of delivery trucks, to supermarket shelves, and a TV commercial where a first sip from a green soft-drink can is being likened to a first kiss.\u003c/p>\n\u003cp>It's the global kickoff of what Coke is describing as a \"natural\" and therefore \"green\" lower-calorie cola called Coca-Cola Life. You have to pronounce that word carefully when you order it in Buenos Aires because Diet Coke here is called Coca-Light. This is Coca-almost-Light — right in the middle between Diet Coke and regular Coke at 108 calories for a 600 milliliter bottle (regular Coke has 250 calories, and Diet Coke has no calories.)\u003c/p>\n\u003cp>What they're claiming makes it \"natural\" is that Coca-Cola Life is sweetened with a mix of sugar and \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/02/06/146309816/californias-stevia-growers-bet-on-fast-track-to-sweetener-success\">stevia\u003c/a>, an extract from the leaves of a shrub in the chrysanthemum family that grows here in Latin America. You may have seen it sold in packets under names like Truvia in the U.S.\u003c/p>\n\u003cp>[youtube //www.youtube.com/watch?v=_o-z6JLugWE]\u003c/p>\n\u003cp>It's said to be as much as 400 times sweeter than table sugar, without the calories, which means soft-drink companies are falling all over themselves to use it. The Coca-Cola company is currently using stevia in 45 products worldwide.\u003c/p>\n\u003cp>So how does it taste in this one?\u003c/p>\n\u003cp>I bought a bottle of Coca-Cola Life at a local supermarket along with a bottle of regular Coke, poured them over ice, and tasted them side by side. To my taste buds, they're almost indistinguishable; Coca-Cola Life may be a tiny bit sweeter. Which may account for why the cashier at the store says that two weeks into the multimillion-dollar rollout, the green bottles and cans are selling pretty well, if not quite leaping off the shelves.\u003c/p>\n\u003cp>Should Coca-Cola Life become a substantial hit in Argentina, it could expand to other markets. If not, it can disappear without the fallout that accompanied the scuttling of New Coke in the 1980s.\u003c/p>\n\u003cp>The greening of this \"natural\" product extends beyond the color green in its packaging. It's sold in a \"\u003ca href=\"http://www.coca-colacompany.com/our-company/introducing-plantbottle\">PlantBottle\u003c/a>\" made of a plastic that's 30 percent vegetable fiber. Coke says it's 100 percent recyclable.\u003c/p>\n\u003cp>But that's nothing compared to the recyclability of bottles being marketed by the company elsewhere in South America. In Colombia, right on the equator, Coke is being sold at the beach in bottles made entirely of ice.\u003c/p>\n\u003cp>Though the Ice Bottles are selling for almost twice what a regular bottle of Coke costs at the beach, vendors can barely keep them in stock. They come with a thin plastic band printed with the Coke logo to make them easier to hold. The company, spying a possible logo-fashion opportunity, notes hopefully that the plastic holder can be used as a bracelet once the bottle has melted away.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"Argentina is the site of the global kickoff of what Coke is describing as a \"natural\" and \"green\" lower-calorie cola. Coca-Cola Life contains stevia instead of sugar, and comes in a bottle that's made partially from plants.","status":"publish","parent":0,"modified":1373935006,"stats":{"hasAudio":true,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":20,"wordCount":748},"headData":{"title":"In Argentina, Coca-Cola Tests Market For 'Green' Coke | KQED","description":"Argentina is the site of the global kickoff of what Coke is describing as a "natural" and "green" lower-calorie cola. Coca-Cola Life contains stevia instead of sugar, and comes in a bottle that's made partially from plants.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"In Argentina, Coca-Cola Tests Market For 'Green' Coke","datePublished":"2013-07-16T00:36:46.000Z","dateModified":"2013-07-16T00:36:46.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"65398 http://blogs.kqed.org/bayareabites/?p=65398","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/07/15/in-argentina-coca-cola-tests-market-for-green-coke/","disqusTitle":"In Argentina, Coca-Cola Tests Market For 'Green' Coke","nprByline":"Bob Mondello","nprStoryId":"202385313","nprApiLink":"http://api.npr.org/query?id=202385313&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2013/07/15/202385313/GREEN-COKE?ft=3&f=202385313","nprRetrievedStory":"1","nprPubDate":"Mon, 15 Jul 2013 18:40:00 -0400","nprStoryDate":"Mon, 15 Jul 2013 15:00:00 -0400","nprLastModifiedDate":"Mon, 15 Jul 2013 18:40:04 -0400","nprAudio":"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/07/20130715_atc_18.mp3?orgId=1&topicId=1053&ft=3&f=202385313","nprAudioM3u":"http://api.npr.org/m3u/1202436550-29c580.m3u?orgId=1&topicId=1053&ft=3&f=202385313","path":"/bayareabites/65398/in-argentina-coca-cola-tests-market-for-green-coke","audioUrl":"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/07/20130715_atc_18.mp3?orgId=1&topicId=1053&ft=3&f=202385313","audioDuration":null,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_65411\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/coca-cola-big.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/07/coca-cola-big-1024x767.jpg\" alt='The new Coca-Cola Life that is popular in Argentina is being marketed as a \"natural\" and therefore \"green\" lower-calorie cola. Photo: ©coca-cola' width=\"1024\" height=\"767\" class=\"size-large wp-image-65411\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The new Coca-Cola Life that is popular in Argentina is being marketed as a \"natural\" and therefore \"green\" lower-calorie cola. Photo: ©coca-cola\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Listen to the Story\u003c/strong> on \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/07/15/202385313/GREEN-COKE\">All Things Considered\u003c/a> \u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"audio","attributes":{"named":{"src":"http://pd.npr.org/anon.npr-mp3/npr/atc/2013/07/20130715_atc_18.mp3","label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp> \u003c/p>\n\u003cp>Post by \u003ca href=\"http://www.npr.org/people/3813466/bob-mondello\">Bob Mondello\u003c/a>, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/07/15/202385313/GREEN-COKE\">The Salt at NPR Food\u003c/a> (7/15/13)\u003c/p>\n\u003cp>To escape Washington's summer's swelter, I've flown to Argentina and discovered that there's one big surprise among the many things that set this part of the world apart at the moment.\u003c/p>\n\u003cp>Yes, the \u003ca href=\"http://www.npr.org/blogs/thesalt/2011/12/08/143362233/farewell-to-argentinas-famed-beef\">steaks\u003c/a> are great, the tangos catchy, and the weather here in Buenos Aires cool in July. But who'd have expected that the Coca-Cola logos would often be green?\u003c/p>\n\u003cp>I used to collect Coke memorabilia, and red is what I've always associated with Coke — a specific, blazing, eye-catching shade of red, in fact. The company does have a rainbow's worth of product packaging these days: blue and green for Sprite; silver and gold for caffeinated and non-caffeinated Diet Coke; black for Coke Zero.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/tZaMOt8gQl4'\n title='//www.youtube.com/embed/tZaMOt8gQl4'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>But the colors in the basic Coca-Cola logo — ornate white letters on a red background — haven't changed in over a century. But here in Argentina for the past three weeks, the words Coca-Cola are spelled out in those same ornate white letters on a green background. It's everywhere from a giant electronic billboard in the heart of downtown Buenos Aires, to the sides of delivery trucks, to supermarket shelves, and a TV commercial where a first sip from a green soft-drink can is being likened to a first kiss.\u003c/p>\n\u003cp>It's the global kickoff of what Coke is describing as a \"natural\" and therefore \"green\" lower-calorie cola called Coca-Cola Life. You have to pronounce that word carefully when you order it in Buenos Aires because Diet Coke here is called Coca-Light. This is Coca-almost-Light — right in the middle between Diet Coke and regular Coke at 108 calories for a 600 milliliter bottle (regular Coke has 250 calories, and Diet Coke has no calories.)\u003c/p>\n\u003cp>What they're claiming makes it \"natural\" is that Coca-Cola Life is sweetened with a mix of sugar and \u003ca href=\"http://www.npr.org/blogs/thesalt/2012/02/06/146309816/californias-stevia-growers-bet-on-fast-track-to-sweetener-success\">stevia\u003c/a>, an extract from the leaves of a shrub in the chrysanthemum family that grows here in Latin America. You may have seen it sold in packets under names like Truvia in the U.S.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/_o-z6JLugWE'\n title='//www.youtube.com/embed/_o-z6JLugWE'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>It's said to be as much as 400 times sweeter than table sugar, without the calories, which means soft-drink companies are falling all over themselves to use it. The Coca-Cola company is currently using stevia in 45 products worldwide.\u003c/p>\n\u003cp>So how does it taste in this one?\u003c/p>\n\u003cp>I bought a bottle of Coca-Cola Life at a local supermarket along with a bottle of regular Coke, poured them over ice, and tasted them side by side. To my taste buds, they're almost indistinguishable; Coca-Cola Life may be a tiny bit sweeter. Which may account for why the cashier at the store says that two weeks into the multimillion-dollar rollout, the green bottles and cans are selling pretty well, if not quite leaping off the shelves.\u003c/p>\n\u003cp>Should Coca-Cola Life become a substantial hit in Argentina, it could expand to other markets. If not, it can disappear without the fallout that accompanied the scuttling of New Coke in the 1980s.\u003c/p>\n\u003cp>The greening of this \"natural\" product extends beyond the color green in its packaging. It's sold in a \"\u003ca href=\"http://www.coca-colacompany.com/our-company/introducing-plantbottle\">PlantBottle\u003c/a>\" made of a plastic that's 30 percent vegetable fiber. Coke says it's 100 percent recyclable.\u003c/p>\n\u003cp>But that's nothing compared to the recyclability of bottles being marketed by the company elsewhere in South America. In Colombia, right on the equator, Coke is being sold at the beach in bottles made entirely of ice.\u003c/p>\n\u003cp>Though the Ice Bottles are selling for almost twice what a regular bottle of Coke costs at the beach, vendors can barely keep them in stock. They come with a thin plastic band printed with the Coke logo to make them easier to hold. The company, spying a possible logo-fashion opportunity, notes hopefully that the plastic holder can be used as a bracelet once the bottle has melted away.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/65398/in-argentina-coca-cola-tests-market-for-green-coke","authors":["byline_bayareabites_65398"],"categories":["bayareabites_4084","bayareabites_10916","bayareabites_34","bayareabites_181","bayareabites_60"],"tags":["bayareabites_4260","bayareabites_12016","bayareabites_11107","bayareabites_11284","bayareabites_12017","bayareabites_12018","bayareabites_10921"],"featImg":"bayareabites_65410","label":"bayareabites"},"bayareabites_55504":{"type":"posts","id":"bayareabites_55504","meta":{"index":"posts_1591205157","site":"bayareabites","id":"55504","score":null,"sort":[1359441830000]},"guestAuthors":[],"slug":"vigor-brain-power-and-other-health-claims-from-cokes-advertising-past","title":"Vigor, Brain Power And Other Health Claims From Coke's Advertising Past","publishDate":1359441830,"format":"aside","headTitle":"Bay Area Bites | KQED Food","labelTerm":{"site":"bayareabites"},"content":"\u003cp>Post by Audrey Carlsen, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/01/26/169708088/well-you-don-t-see-these-health-claims-in-coke-ads-anymore\">The Salt at NPR Food\u003c/a> (1/26/13)\u003c/p>\n\u003cp>Coca-Cola is taking a lot of flak for its new television ad campaign addressing America's obesity epidemic – an epidemic in which sugary sodas are widely fingered as a key culprit.\u003c/p>\n\u003cp>Launched last week, the ads discuss the beverage giant's efforts to combat obesity, while also insisting that Coke products can be part of a healthy lifestyle. Those claims have been met with widespread skepticism and ridicule from \u003ca href=\"http://www.usatoday.com/story/money/business/2013/01/14/coca-cola-obesity/1832555/\">public health advocates\u003c/a> and the \u003ca href=\"http://www.adweek.com/news/advertising-branding/ad-day-coca-cola-146573\">advertising world\u003c/a> alike, with words like \"shameless\" and \"chutzpah\" bandied about. As one satirical parody \u003ca href=\"http://www.youtube.com/watch?v=bHhCP5ad-zM&feature=player_embedded\">video\u003c/a> of one of the new ads put it bluntly: \"Don't drink Coke – it's killing you, and your family.\"\u003c/p>\n\u003cp>All this \u003ca href=\"http://www.foodpolitics.com/2013/01/coca-cola-fights-obesity-oh-please/\">debate over the truthiness\u003c/a> of Coca-Cola's new anti-obesity message reminded us that, more than a century ago, the company actually branded itself a maker of \"medicinal tonic.\" Let's go back in time for a moment, shall we?\u003c/p>\n\u003cfigure id=\"attachment_55515\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-mark-pendergrast1907.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-mark-pendergrast1907.jpg\" alt=\"(1907) Courtesy of Mark Pendergrast\" width=\"624\" height=\"467\" class=\"size-full wp-image-55515\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(1907) Courtesy of Mark Pendergrast\u003c/figcaption>\u003c/figure>\n\u003cp>This 1907 magazine ad states that Coke \"relieves fatigue without undue stimulation [and] aids digestion. Its use after exercise is especially healthful.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>... And \u003cem>during\u003c/em> exercise, too, apparently. (Golf, anyone?)\u003c/p>\n\u003cfigure id=\"attachment_55517\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-tom-bates1906.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-tom-bates1906.jpg\" alt=\"(1906) Courtesy of Tom Bates\" width=\"624\" height=\"467\" class=\"size-full wp-image-55517\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(1906) Courtesy of Tom Bates\u003c/figcaption>\u003c/figure>\n\u003cp>Other ads promised Coca-Cola would have the power to revitalize both the mind and body.\u003c/p>\n\u003cfigure id=\"attachment_55514\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-galakospeculoos1890s.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-galakospeculoos1890s.jpg\" alt=\"(1890s) Galakospeculoos\" width=\"624\" height=\"462\" class=\"size-full wp-image-55514\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(1890s) Galakospeculoos\u003c/figcaption>\u003c/figure>\n\u003cp>Studying? Shopping? Sight-seeing? Coke offered to \"revive and refresh\" and relieve your fatigue.\u003c/p>\n\u003cfigure id=\"attachment_55516\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-tom-bates1905.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-tom-bates1905.jpg\" alt=\"(1905, 1905, 1906) Courtesy of Tom Bates\" width=\"624\" height=\"284\" class=\"size-full wp-image-55516\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(1905, 1905, 1906) Courtesy of Tom Bates\u003c/figcaption>\u003c/figure>\n\u003cp>But perhaps the most disturbing claim, at least to our modern minds, comes from this vintage ad not for Coca-Cola but its forebear, Vin Mariani – a Bordeaux wine containing six milligrams of cocaine per fluid ounce. (That's one way to get a baby to sleep through the night.)\u003c/p>\n\u003cfigure id=\"attachment_55513\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/coke-baby.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/coke-baby.jpg\" alt=\"Courtesy of Mark Pendergrast\" width=\"624\" height=\"468\" class=\"size-full wp-image-55513\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Courtesy of Mark Pendergrast\u003c/figcaption>\u003c/figure>\n\u003cp>In his unauthorized history of the company,\u003cem> For God, Country and Coca-Cola,\u003c/em> author \u003ca href=\"http://markpendergrast.com/coca-cola\">Mark Pendergras\u003cem>\u003c/em>t\u003c/a> recounts that Coca-Cola inventor John Pemberton released his famous drink in 1886 as a nonalcoholic beverage inspired by this coca wine.\u003c/p>\n\u003cp>In comparison to these old ads, the health claims in Coca-Cola's new anti-obesity ad campaign seem almost harmless. (OK, plenty of food advocates would\u003ca href=\"http://opinionator.blogs.nytimes.com/2013/01/22/coke-blinks/\"> beg to differ\u003c/a>.)\u003c/p>\n\u003cp>One of the new \u003ca href=\"https://www.youtube.com/watch?v=zybnaPqzJ6s\">advertisements\u003c/a> focuses on outlining the ways in which Coca-Cola is helping people consume in moderation, including creating \"portion control\"-sized cans and adding easy-to-find calorie labels.\u003c/p>\n\u003cp>But Coca-Cola advertising hasn't completely lost its sense of the ridiculous, as evidenced in this second \u003ca href=\"http://www.youtube.com/watch?v=HhpK--XElhU\">new ad\u003c/a>, which presents viewers with fun, easy ways to burn off the 140 \"happy\" calories in a can of Coke. Among the suggestions? Laugh out loud! Do a victory dance!\u003c/p>\n\u003cp>I did the \u003ca href=\"http://www.livestrong.com/article/308619-how-many-calories-do-you-burn-each-time-you-laugh/\">math\u003c/a>, and by my calculations, you'd have to laugh for about two hours to burn off one can of Coke. So better get chuckling! Excuse me while I go cue up that \u003ca href=\"http://gawker.com/5978955/oh-my-gah-a-scottie-puppy-pinwheel?fb_action_ids=10151200724011175&fb_action_types=og.likes&fb_source=other_multiline&action_object_map=%7B%2210151200724011175%22%3A536341666389620%7D&action_type_map=%7B%2210151200724011175%22%3A%22og.likes%22%7D&action_ref_map=%5B%5D\">Scottie pinwheel\u003c/a> video. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n","blocks":[],"excerpt":"The current debate over the truthiness of Coca-Cola's new anti-obesity message reminded us that, more than a century ago, the company actually branded itself a maker of \"medicinal tonic.\" Let's take a trip through Coke's early advertising history.","status":"publish","parent":0,"modified":1359441830,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":17,"wordCount":495},"headData":{"title":"Vigor, Brain Power And Other Health Claims From Coke's Advertising Past | KQED","description":"The current debate over the truthiness of Coca-Cola's new anti-obesity message reminded us that, more than a century ago, the company actually branded itself a maker of "medicinal tonic." Let's take a trip through Coke's early advertising history.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Vigor, Brain Power And Other Health Claims From Coke's Advertising Past","datePublished":"2013-01-29T06:43:50.000Z","dateModified":"2013-01-29T06:43:50.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"55504 http://blogs.kqed.org/bayareabites/?p=55504","disqusUrl":"https://ww2.kqed.org/bayareabites/2013/01/28/vigor-brain-power-and-other-health-claims-from-cokes-advertising-past/","disqusTitle":"Vigor, Brain Power And Other Health Claims From Coke's Advertising Past","nprByline":"Audrey Carlsen","nprStoryId":"169708088","nprApiLink":"http://api.npr.org/query?id=169708088&apiKey=MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004","nprHtmlLink":"http://www.npr.org/blogs/thesalt/2013/01/26/169708088/well-you-don-t-see-these-health-claims-in-coke-ads-anymore?ft=3&f=169708088","nprRetrievedStory":"1","nprPubDate":"Sat, 26 Jan 2013 06:12:00 -0500","nprStoryDate":"Sat, 26 Jan 2013 06:07:00 -0500","nprLastModifiedDate":"Sat, 26 Jan 2013 06:12:41 -0500","path":"/bayareabites/55504/vigor-brain-power-and-other-health-claims-from-cokes-advertising-past","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Post by Audrey Carlsen, \u003ca href=\"http://www.npr.org/blogs/thesalt/2013/01/26/169708088/well-you-don-t-see-these-health-claims-in-coke-ads-anymore\">The Salt at NPR Food\u003c/a> (1/26/13)\u003c/p>\n\u003cp>Coca-Cola is taking a lot of flak for its new television ad campaign addressing America's obesity epidemic – an epidemic in which sugary sodas are widely fingered as a key culprit.\u003c/p>\n\u003cp>Launched last week, the ads discuss the beverage giant's efforts to combat obesity, while also insisting that Coke products can be part of a healthy lifestyle. Those claims have been met with widespread skepticism and ridicule from \u003ca href=\"http://www.usatoday.com/story/money/business/2013/01/14/coca-cola-obesity/1832555/\">public health advocates\u003c/a> and the \u003ca href=\"http://www.adweek.com/news/advertising-branding/ad-day-coca-cola-146573\">advertising world\u003c/a> alike, with words like \"shameless\" and \"chutzpah\" bandied about. As one satirical parody \u003ca href=\"http://www.youtube.com/watch?v=bHhCP5ad-zM&feature=player_embedded\">video\u003c/a> of one of the new ads put it bluntly: \"Don't drink Coke – it's killing you, and your family.\"\u003c/p>\n\u003cp>All this \u003ca href=\"http://www.foodpolitics.com/2013/01/coca-cola-fights-obesity-oh-please/\">debate over the truthiness\u003c/a> of Coca-Cola's new anti-obesity message reminded us that, more than a century ago, the company actually branded itself a maker of \"medicinal tonic.\" Let's go back in time for a moment, shall we?\u003c/p>\n\u003cfigure id=\"attachment_55515\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-mark-pendergrast1907.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-mark-pendergrast1907.jpg\" alt=\"(1907) Courtesy of Mark Pendergrast\" width=\"624\" height=\"467\" class=\"size-full wp-image-55515\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(1907) Courtesy of Mark Pendergrast\u003c/figcaption>\u003c/figure>\n\u003cp>This 1907 magazine ad states that Coke \"relieves fatigue without undue stimulation [and] aids digestion. Its use after exercise is especially healthful.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>... And \u003cem>during\u003c/em> exercise, too, apparently. (Golf, anyone?)\u003c/p>\n\u003cfigure id=\"attachment_55517\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-tom-bates1906.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-tom-bates1906.jpg\" alt=\"(1906) Courtesy of Tom Bates\" width=\"624\" height=\"467\" class=\"size-full wp-image-55517\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(1906) Courtesy of Tom Bates\u003c/figcaption>\u003c/figure>\n\u003cp>Other ads promised Coca-Cola would have the power to revitalize both the mind and body.\u003c/p>\n\u003cfigure id=\"attachment_55514\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-galakospeculoos1890s.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-galakospeculoos1890s.jpg\" alt=\"(1890s) Galakospeculoos\" width=\"624\" height=\"462\" class=\"size-full wp-image-55514\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(1890s) Galakospeculoos\u003c/figcaption>\u003c/figure>\n\u003cp>Studying? Shopping? Sight-seeing? Coke offered to \"revive and refresh\" and relieve your fatigue.\u003c/p>\n\u003cfigure id=\"attachment_55516\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-tom-bates1905.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/cocacola-tom-bates1905.jpg\" alt=\"(1905, 1905, 1906) Courtesy of Tom Bates\" width=\"624\" height=\"284\" class=\"size-full wp-image-55516\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">(1905, 1905, 1906) Courtesy of Tom Bates\u003c/figcaption>\u003c/figure>\n\u003cp>But perhaps the most disturbing claim, at least to our modern minds, comes from this vintage ad not for Coca-Cola but its forebear, Vin Mariani – a Bordeaux wine containing six milligrams of cocaine per fluid ounce. (That's one way to get a baby to sleep through the night.)\u003c/p>\n\u003cfigure id=\"attachment_55513\" class=\"wp-caption aligncenter\" style=\"max-width: 624px\">\u003ca href=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/coke-baby.jpg\">\u003cimg src=\"http://ww2.kqed.org/bayareabites/wp-content/uploads/sites/24/2013/01/coke-baby.jpg\" alt=\"Courtesy of Mark Pendergrast\" width=\"624\" height=\"468\" class=\"size-full wp-image-55513\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Courtesy of Mark Pendergrast\u003c/figcaption>\u003c/figure>\n\u003cp>In his unauthorized history of the company,\u003cem> For God, Country and Coca-Cola,\u003c/em> author \u003ca href=\"http://markpendergrast.com/coca-cola\">Mark Pendergras\u003cem>\u003c/em>t\u003c/a> recounts that Coca-Cola inventor John Pemberton released his famous drink in 1886 as a nonalcoholic beverage inspired by this coca wine.\u003c/p>\n\u003cp>In comparison to these old ads, the health claims in Coca-Cola's new anti-obesity ad campaign seem almost harmless. (OK, plenty of food advocates would\u003ca href=\"http://opinionator.blogs.nytimes.com/2013/01/22/coke-blinks/\"> beg to differ\u003c/a>.)\u003c/p>\n\u003cp>One of the new \u003ca href=\"https://www.youtube.com/watch?v=zybnaPqzJ6s\">advertisements\u003c/a> focuses on outlining the ways in which Coca-Cola is helping people consume in moderation, including creating \"portion control\"-sized cans and adding easy-to-find calorie labels.\u003c/p>\n\u003cp>But Coca-Cola advertising hasn't completely lost its sense of the ridiculous, as evidenced in this second \u003ca href=\"http://www.youtube.com/watch?v=HhpK--XElhU\">new ad\u003c/a>, which presents viewers with fun, easy ways to burn off the 140 \"happy\" calories in a can of Coke. Among the suggestions? Laugh out loud! Do a victory dance!\u003c/p>\n\u003cp>I did the \u003ca href=\"http://www.livestrong.com/article/308619-how-many-calories-do-you-burn-each-time-you-laugh/\">math\u003c/a>, and by my calculations, you'd have to laugh for about two hours to burn off one can of Coke. So better get chuckling! Excuse me while I go cue up that \u003ca href=\"http://gawker.com/5978955/oh-my-gah-a-scottie-puppy-pinwheel?fb_action_ids=10151200724011175&fb_action_types=og.likes&fb_source=other_multiline&action_object_map=%7B%2210151200724011175%22%3A536341666389620%7D&action_type_map=%7B%2210151200724011175%22%3A%22og.likes%22%7D&action_ref_map=%5B%5D\">Scottie pinwheel\u003c/a> video. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Copyright 2013 \u003ca href=\"http://www.npr.org/\">NPR\u003c/a>.\u003c/em> \u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/bayareabites/55504/vigor-brain-power-and-other-health-claims-from-cokes-advertising-past","authors":["byline_bayareabites_55504"],"categories":["bayareabites_2090","bayareabites_1245","bayareabites_10916","bayareabites_2035"],"tags":["bayareabites_11108","bayareabites_11109","bayareabites_11107","bayareabites_2613","bayareabites_14781","bayareabites_511","bayareabites_10921"],"featImg":"bayareabites_55514","label":"bayareabites"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. 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But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. 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This podcast feed is usually updated twice a week and is always un-edited.","airtime":"THU 10pm, FRI 1am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.commonwealthclub.org/podcasts","meta":{"site":"news","source":"Commonwealth Club of California"},"link":"/radio/program/commonwealth-club","subscribe":{"apple":"https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2","google":"https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw","tuneIn":"https://tunein.com/radio/Commonwealth-Club-of-California-p1060/"}},"considerthis":{"id":"considerthis","title":"Consider This","tagline":"Make sense of the day","info":"Make sense of the day. Every weekday afternoon, Consider This helps you consider the major stories of the day in less than 15 minutes, featuring the reporting and storytelling resources of NPR. 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