"The bacon and beer festival is a celebration of bacon and beer," said Cohen. Of course it is.

San Francisco's first ever Bacon and Beer Festival. Photo: Courtesy of Aaron Cohen — San Francisco's first ever Bacon and Beer Festival. Photo: Courtesy of Aaron Coen

Coen, an event organizer, wedding band manager and marketing consultant, first conceived of the idea when he wanted to put on a big food event in an amazing building across the street from his office in Boston. Bacon and beer seemed like the perfect thing to attract crowds.

"I couldn't imagine what could sell more tickets than a beer event that had bacon involved with it," he said.

The first festival was held in Boston four years ago. The last three Boston festivals sold out, most recently within three minutes. Cohen then expanded to Denver this past December and now to San Francisco. San Francisco, he said, seemed logical both because of the Bison Brewery connection and because it's a "great food city" -- though, not necessarily one known for its bacon.

Cohen said they expect to get around 1,000 people at this Sunday afternoon. The nice thing about the festival, he said, is that it doesn't just attract beer lovers and "foodies," but also those people who would usually skip a food or beer festival, but "are attracted by the bacon," he said.

Tickets, which cost $50 (or $65 for the "baller" ticket), are still available, but Cohen's not sure how many there will be the day of the event. Proceeds for the festival will go to the Sprouts Cooking Club.

"This is actually the only bacon and beer fest that we've done where there's been tickets the week of the event," said Cohen.

So, if bacon cotton candy with beer sounds like something that can't be missed, then we know where you'll be this weekend.

San Francisco Bacon and Beer Fesitval
Aug. 25, 2:30 to 5 p.m.
The Fairmont Hotel SF
950 Mason St.
www.baconandbeer.net

Bacon and Beer FestivalBacon and Beer Festival

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