Kitava Street Tacos with troll-caught wild salmon

Kitava's Street Tacos with troll-caught wild salmon. (Wendy Goodfriend)

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With the Paleo Diet, AIP (Autoimmune Protocol) and GAPS (Gut and Psychology Syndrome) diets gaining more adherents all the time, it’s almost surprising that more restaurants like Kitava Kitchen haven’t opened.

Berkeley has its Mission: Heirloom Garden Café, but San Francisco had remained free of any of these types of eateries. Until now, that is.

Enter Kitava Kitchen, which opened yesterday in an old McDonald’s on Mission Street, right off of 16th, a fast-casual restaurant by two former tech guys who both came to the benefits of eating this way through their own personal experience.

Bryan Tublin (L) and Jeff Nobbs (R), owners of Kitava Kitchen.
Bryan Tublin (L) and Jeff Nobbs (R), owners of Kitava Kitchen. (Wendy Goodfriend)

For Bryan Tublin, it was a chronic pain injury that led him to attend Bauman College’s nutritionist training program and adopt an anti-inflammatory diet to heal. For Jeff Nobbs, it was the high rates of cancer and diabetes in his family that had him reading up on nutritional studies in his spare time.

“I was trying to figure out the healthiest way to eat. It’s crazy to me that no one can agree on it,” Nobbs said, adding, “I always nerded out on the nutritional side.”

About two years ago, Nobbs founded Mealmade, a delivery service that he said was “like Munchery for the Paleo diet,” while Tublin founded Simmer, a company that sold nutrient-rich bone broths, and soups and stews made from the broth at farmers markets and through catering.

Kitava Kitchen Food Philosophy.
Kitava Kitchen Food Philosophy. (Wendy Goodfriend)

A quick primer on these diets: the Paleo diet as well as AIP and GAPS have some differences, but they mostly avoid gluten and dairy as well as soy and corn. Some avoid all grains and legumes as well. Kitava has white rice – that’s the only one that’s permissible because it’s easier for the body to digest – but the Paleo-friendly cauliflower rice is also on offer. Some also avoid vegetables in the nightshade family: tomato, eggplant and peppers. This means that spices like cayenne and paprika can’t be used, either, since they are made of dried peppers. Some also avoid seeds, which can be left off most dishes at Kitava. While Kitava’s menus are clearly marked with what’s vegan and/or vegetarian, there’s a special menu given to those on the AIP diet.

Kitava Kitchen menu.
Kitava Kitchen menu. (Wendy Goodfriend)

It’s a diet heavy in vegetables and protein; pastured and organic meats and wild fish. White refined sugar is also avoided; at Kitava, when sweetener is used, it’s either coconut sugar, maple syrup or honey. The only oils used are olive, coconut or sustainably-harvested palm, and any processed foods are avoided as well. These diets are also responsible for the rise of bone broth.

Even those doing the incredibly strict Whole 30 diet can find things to eat here.

Interior of Kitava Kitchen.
Interior of Kitava Kitchen. (Wendy Goodfriend)

“We didn’t want to tie ourselves to one specific diet philosophy,” said Tublin. “We wanted to make this food philosophy approachable, which is why we don’t brand ourselves as only Paleo or only vegan.”

They also point out that so many vegetarian or vegan restaurants rely on heavily-processed foods, which minimize the health benefits.

Mainly, their diet philosophy is: “We want people to eat clean and more vegetables,” said Tublin.

The name Kitava comes from an island off the coast of Papua New Guinea, which was the focus of a study led by Staffan Lindeberg that speculated people live longer and healthier lives due to their diets. This Paleo-type diet has qualities similar to the so-named “blue zones” where people’s diets and quality of life are thought to increase longevity and reduce disease.

About the name Kitava
About the name Kitava (Wendy Goodfriend)

In choosing the name, “We wanted to honor traditional food cultures and the wisdom in those cultures,” said Tublin.

Tublin and Nobbs met about two years ago when they each had their respective businesses going. They talked about perhaps collaborating some day. But then both reached a point where they felt opening a restaurant was the next logical step to grow their businesses.

“Bryan was catering, and I was in delivery,” explained Nobbs. “We were both wanting to open a restaurant, and we realized it would be silly to be competitors with identical food philosophies.”

Given that neither of them are chefs, they have worked with several; now heading up the kitchen is Chef Todd Preston, who spent much of his career doing research and development and in different managerial positions at the San Francisco Soup Company.

Chef Todd Preston.
Kitava Chef Todd Preston. (Wendy Goodfriend)

The fact that they are in a former McDonald’s is not lost on them, of course.

Big Mac sticker remains in the very large walk-in refrigerator.
Big Mac sticker remains in the very large walk-in refrigerator. (Wendy Goodfriend)

While they’ve made some major improvements to the dining room, with blond wood, one wall painted a cheery dark teal, living walls with succulents throughout; and replaced much of the equipment to suit their own needs, traces of their former tenant remain — mostly in the bathroom signage and metallic doors as well as the stickers for apple pies and other McDonald’s fare that still adorn the freezer.

Interior dining space at Kitava Kitchen designed by Hannah Collins Designs.
Interior dining space at Kitava Kitchen designed by Hannah Collins Designs. (Wendy Goodfriend)
Large dining table with mural painted by local artist Megan Stevens from What Meg Creates.
Large dining table with mural painted by local artist Megan Stevens from What Meg Creates. (Wendy Goodfriend)
Living reliefs that need to be watered every few days adorn the walls.
Living reliefs adorn the walls that need to be watered every few days. (Wendy Goodfriend)

“Of course there’s a pun-ny irony here, but we’re taking fast food to real food,” said Tublin. “We hope that by being in this neighborhood and in this location, we can provide accessible and approachable food; we have familiar items but healthi-fied, with nothing on the menu over $20.”

Added Nobbs, “In an early mission statement, we said it should be as easy to get a Paleo burger with grass-fed meat as McDonalds, but most are so much more expensive,” he said. “While we had a lot of grease to clean out, McDonalds has always put their brilliance into optimizing the kitchen for making food quickly; so we can take advantage of that, but with using incredibly different ingredients.”

The very large kitchen space that will be used for catering.
The very large kitchen space that will also be used for catering. (Wendy Goodfriend)
Bryan Tublin shows off the large walk-in cold storage space.
Bryan Tublin shows off the large walk-in cold storage space. (Wendy Goodfriend)

As for sourcing, Kitava is using the highest grade of Mary’s free-range, organic and pastured chicken (Mary’s has at least five grades of chicken); heritage pork is from Marin Sun Farms, beef from Pacific Pastures and salmon is wild Alaskan and troll caught.

Roasted Brassica Salad with pastured chicken.
Roasted Brassica Salad with pastured chicken. (Wendy Goodfriend)

“Our protein sourcing is really important,” said Tublin. “Factory farming is terrible for everyone involved, it’s not healthy for us, nor the animals themselves, nor the environment.”

Vegetables are local and organic when possible, with many coming from Oakland’s Mandela Marketplace.

We tried some of the more popular dishes at Kitava.

Butternut squash hummus and yucca chips.
Butternut squash hummus and yucca chips. (Wendy Goodfriend)
Avocado mash with yucca chips.
Avocado mash with yucca chips. (Wendy Goodfriend)

We found the butternut squash hummus (it has no chick peas) and yucca chips ($7) to be an interesting and delicious substitute for the real thing, while the avocado mash (also with yucca chips $6) tasted like just avocado and salt. While it wasn’t called guacamole on the menu, we wanted more acid or heat, to make it more interesting.

The General Tso’s Chicken is made up of chicken pieces deep-fried in cassava flour, with roasted broccoli over white or cauliflower rice ($14). Given the no soy rule, the sauce is a hoisin-coconut amino sauce blend. The sauce was a bit sweet for us; we obviously missed the saltiness of soy.

General Tso’s Chicken with a hoisin-coconut amino sauce.
General Tso’s Chicken with a hoisin-coconut amino sauce. (Wendy Goodfriend)

For those having a meat craving, the Zoodles and Meatballs ($13) were a great choice (vegetarians could have this dish with king trumpet mushrooms instead).

Zoodles and Meatballs
Zoodles and Meatballs (Wendy Goodfriend)

The meatballs were hefty and generous, in a marinara sauce over spaghetti-like noodles made solely of zucchini; it was comfort food gone Paleo.

Our favorite dish by far was the tacos; we tried them with wild-caught salmon ($19) (they can also be had with chicken ($16) or beans $12). We found the cassava-almond flour tortillas to be excellent, with the texture and mouth-feel barely discernible from corn.

Kitava Street Tacos with troll-caught salmon.
Kitava’s Street Tacos with troll-caught wild salmon. (Wendy Goodfriend)

There are also numerous bowls on the menu, like the Cuban or Baja ($14 to $15) with various proteins and other fillings, salads, and a meatloaf with sweet potato mash ($15).

There are also other vegetable sides, like Roasted Broccoli with Lemon ($4.95) and Crispy Brussels Sprouts with Chipotle Aioli ($7) that can be shared as small plates.

And then there is the sweet section; where most of the desserts are made with almond flour and cashew milk ice cream. There are brownies ($4) and cookies ($3) and dates stuffed with almond butter, chocolate and sea salt ($5).

Kitava ice cream sandwich.
Kitava ice cream sandwich. (Wendy Goodfriend)

We were given an ice cream sandwich, which is made with cashew milk ice cream and maple syrup sandwiched between two almond flour cookies ($8).

Kitava is available not only at the restaurant, but by delivery with Uber Eats, Grubhub and Doordash. To-go orders can be taken online. They also offer catering, and eventually hope to expand.

Even with its impeccably-sourced proteins, Tublin and Nobbs feel people should be eating more vegetables than they often do.

“Our menu is centered heavily around vegetables,” said Tublin. “Our bowls feature them prominently, and our small plates are all veggie- heavy. What we really want is for people to be eating more veggies.”

Kitava Kitchen logo on the doorway at Mission and 16th.
Kitava Kitchen logo on the doorway at Mission and 16th. (Wendy Goodfriend)

Kitava Kitchen
2011 Mission St., San Francisco, CA 94110 [Map]
Hours: Open Mon-Sat 11am-9:30pm, Closed Sunday
Facebook: @kitavakitchen
Twitter: @kitavakitchen
Instagram: @kitavakitchen
Price Range: $$ entrees average around $15

The Mission’s New Kitava Kitchen Hopes to Become the Go-To Place for Healthy Eating, Catering to Special Diets 6 November,2017Alix Wall


Alix Wall

Alix Wall appeared in her hometown paper in Riverside, California as “Chef of the Week” when she was 15 years old, and in high school, she founded “The Bon Appetit Club.” After working as a journalist for many years, Alix became a certified natural foods chef from Bauman College in Berkeley. While she cooks part-time healthy, organic meals for busy families, she is also a contributing editor of j. weekly, the Bay Area’s Jewish newspaper, in which she has a monthly food column. Her food writing can also be found on Berkeleyside’s NOSH and in Edible East Bay. In addition to food, she loves writing about how couples met and fell in love, which she does for The San Francisco Chronicle’s Style section and j. weekly. In 2016, she founded The Illuminoshi: The Not-So-Secret Society of Bay Area Jewish Food Professionals. She is also writer/producer for a documentary-in-progress called The Lonely Child. Follow Alix on Twitter @WallAlix.


Wendy Goodfriend

I am the Senior Interactive Producer for KQED Food. I have designed and produced food-related websites and blogs for KQED including Bay Area Bites; Check, Please! Bay Area;  Taste This; Jacques Pepin’s websites; Weir Cooking in the City and KQED Food. When I am not creating and managing food websites I am taking photos and video of Bay Area Life and designing online navigation systems. My professional education and training includes: clinical psychology, photography, commercial cooking, web design, information architecture and UX. You can find me engaged in social media on Twitter @bayareabites and on Facebook at Bay Area Bites. I can also be found photoblogging at look2remember.