G-Eazy plays Band Together Bay Area, a benefit concert for North Bay Fire relief at AT&T Park on Thursday, November 9.

G-Eazy plays Band Together Bay Area, a benefit concert for North Bay Fire relief at AT&T Park on Thursday, November 9. (Estefany Gonzalez)

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In case you missed it, this week an image appeared in H&M’s online store depicting a young black boy in a hoodie with the words “Coolest Monkey in the Jungle.” The design, which was widely condemned for referencing racial and ethnic slurs, was swiftly taken down from H&M’s website and pulled from its brick-mortar-stores after going viral on Monday, Jan. 8.

Though H&M issued an apology, R&B hitmaker The Weeknd announced on Twitter that he would no longer work with the company. Today, Oakland-bred rapper G-Eazy followed suit, issuing a lengthy statement terminating his relationship with H&M and calling for H&M and other major brands to become “racially and culturally aware, as well as more diverse at every level.”

G-Eazy’s decision to step away from H&M is significant, considering it’s the rising star’s first collaboration with a major retailer. He announced his capsule collection, set to hit stores on March 1, in mid-December in tandem with the release of his latest album, The Beautiful & Damned.

Though G-Eazy says he was disappointed to scrap the collaboration, this likely won’t be his last opportunity to work in fashion. He’s regarded as a style icon by many (his 2016 Oakland pop-up shop, where you could copy his look and his haircut, is proof), and his single “No Limit,” featuring Cardi B and A$AP Rocky, just peaked at No. 2 on Billboard.

G-Eazy Drops Out of H&M Collaboration After Controversy 9 January,2018Nastia Voynovskaya

Author

Nastia Voynovskaya

Nastia Voynovskaya is a Russian-born, California-raised journalist and the music editor at KQED Arts. Her work has been published in the San Francisco Chronicle, VICE, Paste Magazine, and SF MoMA Open Space. Previously, she served as music editor at East Bay Express and online editor at Hi-Fructose Magazine.