Designed with California Dreams in Mind

Beginning in the ’60s and ’70s, California designers rebelled against modernism’s one-size-fits-all mentality, blending counterculture ideals (political, social, and environmental) with product design. In doing so, Designed in California argues, they ushered in new relationships to everyday objects. SFMOMA’s exhibition focuses on these human-centered designs — many aided by new technologies — in everything from REI’s outdoor equipment to the first Apple desktop computer. Videos by Ray and Charles Eames, examples from the Whole Earth Catalog, Susan Kare’s iconographic computer icons and other holdings from SFMOMA’s fantastic architecture and design collection shed new light on familiar objects from the recent past. On view Jan. 27-May 27, details here.