Designed with California Dreams in Mind

Susan Kare, 'Sketch for Magic Cap graphical user interface,' c. 1992.

Susan Kare, 'Sketch for Magic Cap graphical user interface,' c. 1992. (Courtesy the designer)

Beginning in the ’60s and ’70s, California designers rebelled against modernism’s one-size-fits-all mentality, blending counterculture ideals (political, social, and environmental) with product design. In doing so, Designed in California argues, they ushered in new relationships to everyday objects. SFMOMA’s exhibition focuses on these human-centered designs — many aided by new technologies — in everything from REI’s outdoor equipment to the first Apple desktop computer. Videos by Ray and Charles Eames, examples from the Whole Earth Catalog, Susan Kare’s iconographic computer icons and other holdings from SFMOMA’s fantastic architecture and design collection shed new light on familiar objects from the recent past. On view Jan. 27-May 27, details here.

Designed with California Dreams in Mind 20 December,2017Sarah Hotchkiss

Author

Sarah Hotchkiss

Sarah Hotchkiss is KQED Arts’ Visual Arts Editor and a San Francisco-based artist. She watches a lot of science fiction, which she reviews in a semi-regular publication called Sci-Fi Sundays. Follow her at @sahotchkiss.

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