Calling The Complex a new establishment would be a misnomer. In fact, the Rosenthal family would most likely cringe at the word “establishment” being used at all to describe the space. The building has been in the family for decades, serving as a private gallery of alternative art, a costume design studio, and a home. Commercial recording studio has just recently been added to this list of functions, although plenty of recordings have been made there in the past. Delightfully artistic, outrageously eclectic, and fiercely unique, The Complex destroys the mold of the typical studio and laughs over the broken pieces.
The building is a six story glorified warehouse in SOMA, situated in an alleyway that is much more a remnant of Brooklyn than San Francisco. “I believe they shot part of the Rent movie on this street,” George Rosenthal throws in off-handedly during my recent visit. George is the proprietor of this up-and-coming studio, which is loaded with professional gear deposited amongst trinkets of every sort. It’s truly a monument to the strange and fantastic.
George’s father, Henry Rosenthal, is a well-known indie film producer, having such credits as The Devil and Daniel Johnston to his name. “Growing up I was exposed to him working on his movies,” George explains in the second floor control room of the studio. “I have several childhood memories of going on set and learning the process of filmmaking.” While his father focused more on the business side of the industry, what really interested George was the technical aspect of these films. He diverged slightly from his heritage to become an unabashed tech-geek.
George was always encouraged while growing up to learn an instrument, but nothing stuck for him until he began playing guitar in conjunction with learning GarageBand. He cites that the interplay between playing and recording was always central to his music appreciation. “Early on I acknowledged the fact that the production of a song plays in massively to the audience’s appreciation,” he recalls.
As George continued stacking the stones of recording knowledge, he began to understand the two-sided coin that is home recording. He informs me, “GarageBand shows you that it’s not hard to record yourself, but it’s hard to record yourself well.” George spent his high school years digging around the Internet, learning about how to trick a home recording into sounding more professional.