Chief Audience Officer
DeLinda Mrowka is Chief Audience Officer at KQED. She is responsible for extending brand, deepening audience engagement and growth and strengthening the membership and corporate sponsorship programs for the station.
Mrowka has more than fifteen years of experience working in a broad range of leadership roles within public media. She started her KQED career in 2013 as the station’s executive director of marketing and communications before being promoted to vice president of corporate sponsorship in 2015. In 2017 she was again promoted to vice president of marketing, with broad responsibilities overseeing the audience development, marketing, digital fundraising and corporate sponsorship teams.
Throughout her tenure at KQED, Mrowka has shown a unique ability for assembling talented, results-oriented teams that work across the organization to help facilitate strategic goals. Under her leadership, the corporate sponsorship team generated its highest overall revenue and tripled digital sponsorship revenue. She created a wholly new audience development team with expertise in social, email and digital fundraising that works closely with content, membership and corporate sponsorship teams. And she developed an audience intelligence team that gathers, analyzes and delivers insights on how audiences and members are engaging with the station and platforms.
Prior to joining KQED, Mrowka was executive director of the Public Awareness Initiative for the Corporation for Public Broadcasting (CPB), senior director of marketing and media relations at WETA, and the director of business affairs for Oliver Productions. She is on the Board of Directors of Greater Public, which supports public media organizations by ensuring a sustainable financial future.