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Sponsorship Frequently Asked Questions

Who is the KQED audience?
With an unduplicated weekly audience of nearly 2.6 million listeners, viewers and web users (Source: Scarborough San Francisco CA market, February 2015-January 2016, Adults 18+), KQED attracts an audience that is engaged, influential, educated, and diverse.

They are the decision makers you want as customers and clients, the people you want to know — and remember — your organization’s name: men and women in that all-important 25-54 demographic.

Kids, Moms and Families. Multicultural Communities. Teachers. Active, and Educated Citizens. All are part of KQED’s large and loyal audience.

What are the benefits of a KQED sponsorship?
KQED sponsorships offer unparalleled visibility and exposure to a high-quality audience not accessed through other media. There are numerous benefits you can receive across KQED’s media platforms: Radio, TV, Digital, Events and Challenge Grants.

What makes KQED sponsorship different from other media buys?
As a KQED sponsor, your message can be heard and viewed by millions of loyal public media users in the San Francisco Bay Area and beyond.

Your brand will be associated with the quality programming that KQED provides to the public. Through this “Halo Effect,” your organization is recognized as having the same unique qualities that KQED is known for: quality, excellence, respect and entertainment.

Your on-air message will also stand out in our commercial-free broadcast environment, making a lasting impression on our audience.

Our audiences believe that the companies that sponsor our programs are committed to quality and excellence, and they value your support.

What kind of organizations are sponsoring KQED?
A diverse group of companies, services and agencies sponsor one or many KQED platforms with an understanding of the unique and loyal audience KQED delivers.

From large companies seeking to reinforce their brands, to small companies looking for an introduction to the market, there are KQED sponsorship packages tailored to meet every organization’s needs.

Our corporate sponsors represent a diverse variety of categories, including education, banking, health care, technology, non-profit, arts, food & wine, retail and many more!

KQED Public Media for Northern CA