A big Friday morning hat tip to NPR’s All Tech Considered for bringing us the update on Tampon Marketing for the Digital Age. Tampon ads and their ilk are usually so “cheesy that [they] invite mockery far and wide.”

But now parents can say HelloFlo. It’s a tampon delivery service to “make sure your daughter is prepared for her first period.”  (Really? Must we outsource everything?)

Here’s their ad, and it’s gone viral — nearly 4 million views since it was posted last Sunday. A delightful tween girl is first at summer camp to get her period. She opens “Camp Gyno” to instruct and inform her bunkmates. That is, until parents find out about Hello Flo.


Lisa Aliferis

Lisa Aliferis is the founding editor of KQED's State of Health blog. Since 2011, she's been writing stories and editing them for the site. Before taking up blogging, she toiled for many years producing health stories for television, including Dateline NBC and San Francisco's CBS affiliate, KPIX-TV. She also wrote up a handy guide to the Affordable Care Act, especially for Californians. You can follow her on Twitter: @laliferis

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