Covered California has not started its TV ad campaign yet, but Cover Oregon launched theirs over the holiday weekend and has definitely laid down the gauntlet:

Sarah Kliff at the Washington Post notes the ads “could have been pulled straight out of Portlandia,” and that most of Cover Oregon’s $2.9 million outreach work from now until October will be spent on television spots like these. From the Post:

“We chose to build a strategy to make sure people became aware of the name and to start the conversation,” says Mark Ray, creative director at North, the Portland-based ad agency which produced the spots. “We want to help people understand this program is about Oregonians taking care of Oregonians, so that people understand this is a celebration of something that will benefit a lot of people.

Here’s another one with Matt Sheehy of the Oregon-based band Lost Lander:

The ads will start airing on television on Tuesday.

Oregon Launches Quirky Obamacare Videos 9 July,2013Lisa Aliferis


Lisa Aliferis

Lisa Aliferis is the founding editor of KQED’s State of Health blog. Since 2011, she’s been writing and editing stories for the site. Before taking up blogging, she toiled for many years (more than we can count) producing health stories for television, including Dateline NBC and San Francisco’s CBS affiliate, KPIX-TV. She also wrote up a handy guide to the Affordable Care Act, especially for Californians. Her work has been honored for many awards. Most recently she was a finalist for “Best Topical Reporting” from the Online News Association. You can follow her on Twitter: @laliferis

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